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Full text of "The Columbia Program Book"

NATIONAL BROADCASTING COMPANY, INC. 

GENERAL LIBRARY 
30 ROCKEFELLER PLAZA, NEW YORK, li.t. 



BROADCAST PIONEERS LIBRARY 

NAB Building 
1771 N Street. N.W. 
Washington, D.C 20036 

S (-7 



Digitized by the Internet Archive 
in 2013 



http://archive.org/details/columbiaprogramv19colu_0 



CBS PROGRAM BOOK • JANUARY, 1939 



Mil. 



THE mmi\ 
tmm BOOK 

CBS SPONSORED PROGRAMS: pp. 3 to 24 
CBS SUSTAINING PROGRAMS: pp. 25 to 47 



Published monthly for advertising executives by 
THE COLUMBIA BROADCASTING SYSTEM 
485 Madison Avenue, New York City, N. Y. 



lOEX: COLOMBIA MTWORR CLIKITS 



• AUTOMOTIVE 

CHRYSLER CORPORATION : 

DeSoto, Dodge, Plymouth, 

Chrysler motor cars Page 5 

FORD MOTOR COMPANY: 

Ford, Lincoln, Lincoln Zephvr . . Page 9 

• CIGARETTES & TOBACCO 

AMERICAN TOBACCO COMPANY: 

Lucky Strike Cigarettes, 

Half & Half Smoking Tobacco, 

Roi-Tan Cigars Page 3 

LIGGETT & MYERS TOBACCO COMPANY: 
Chesterfield Cigarettes .... Page 15 

P. LORILLARD COMPANY: 

Old Gold Cigarettes Page 15 

PHILIP MORRIS & COMPANY, LTD.: 

Philip Morris Cigarettes .... Page 17 

R. J. REYNOLDS TOBACCO COMPANY: 
Camel Cigarettes, 

Prince Albert Tobacco .... Page 19 

U. S. TOBACCO COMPANY: 

Dill's Best, 

Model Smoking Tobacco .... Page 21 

• CONFECTIONERY 

CARDINET CANDY COMPANY, INC.: 
Confectionery Page 5 

EUCLID CANDY COMPANY: 

Confectionery Page 9 

PETER PAUL, INC. : 

Mounds Candy Bars Page 23 

WM. WRIGLEY JR. COMPANY: 

\^'rigley's Gum Page 21 

• DRUGS & TOILET GOODS 

AFFILIATED PRODUCTS, INC.: 

Edna Wallace Hopper Cosmetics . Page 3 

ANACIN company: 

Anacin Page 3 



BAYER COMPANY: 

Bayer Aspirin Page 3 

A. S. BOYLE COMPANY: 

Hill's Nose Drops '. Page 3 

CAMPANA SALES COMPANY: 

Italian Balm, Dreskin, 

Coolies, D.D.D Page 5 

CHESEBROUGH MANUFACTURING COMPANY: 
"Vaseline" preparations .... Page 5 



COLGATE-PALMOLIVE-PEET COMPANY: 



(See also Laundry Soaps) 

Colgate Dental Cream, 

Colgate Tooth Powder, 

Palmolive Soap, 

Palmolive Shave Cream, 

Palmolive Brushless Shave . . . Page 5 

INTERNATIONAL CELLUCOTTON 
PRODUCTS CO.: 

Kleenex Page 13 

KOLYNOS COMPANY: 

Kolynos Toothpaste Page 13 

LADY ESTHER COMPANY: 

Cosmetics Page 13 

THE LAMBERT COMPANY: 
Listerine Products, 

Prophylactic Brushes .... Page 13 

THOMAS LEEMING CO.: 

Baume Bengue Page 23 

LEVER BROTHERS COMPANY: 
(See also Foods; Laundry Soaps) 

Lux Toilet Soap Page 13 

Lifebuoy Page 15 

MENNEN COMPANY: 

Mennen Drug Products .... Page 17 

MCKESSON & BOBBINS, INC.: 
Calox Toothpowder, 

Solidified Albolene Page 15 

NOXZEMA CHEMICAL COMPANY: 

Noxzema Page 17 

THE PROCTER & GAMBLE COMPANY: 

(See also Laundry Soaps; Foods) 

Ivory Soap, Drene Page 19 



9 FOODS & BEVERAGES 

CAMPBELL SOUP COMPANY: 
Campbell's Soups, 
Beans, and Tomato Juice 



Pages 5 and 23 
INC.: 



CONTINENTAL BAKING COMPANY 
Wonder Bread, 

Hostess Cake Page 



7 



B. FISCHER CO.: 

Astor Coffee Page 23 

GENERAL FOODS CORPORATION: 

(See also Laundry Soaps) 

Calumet Baking Powder. 

Diamond Crystal Salt, 

Huskies, Post Toasties, 

Postum, Sanka Coffee, 

Swans Down Cake Flour. . Pages 9 and 11 

GENERAL MILLS, INC.: 
(See also Miscellaneous) 

Corn Kix Page 11 

HAWAIIAN PINEAPPLE COMPANY: 
"Dole" Pineapple. 
"Dole" Pineapple Juice . . 

HORN & HARDART CO. : 
Automats 



Page 11 
Page 23 
Page 13 



KELLOGG COMPANY: 

Kellogg's Corn Flakes 

LEVER BROTHERS COMPANY : 

(See also Drugs; Laundry Soaps) 

Spry Page 15 

LIGGETT DRUG CO. : 

Fountain Service Page 23 

PENICK & FORD, LTD.: 

My-T-Fine Dessert Page 17 

PET MILK SALES CORPORATION: 

Pet Evaporated Milk Page 17 

THE PROCTER & GAMBLE COMPANY: 

( See also Toilet Goods ; Laundry Soaps) 

Crisco Page 19 

RALSTON PURINA COMPANY: 

Cereal products Page 19 

S AND W FINE FOODS, INC.: 

Food products Page 21 

• LAUNDRY SOAPS & ACCESSORIES 

COLGATE-PALMOLIVE-PEET COMPANY : 

(See also Drugs & Toilet Goods) 

Concentrated Super Suds . . . Page o 



THE CUDAHY PACKING COMPANY: 

Old Dutch Cleanser Page 7 

GENERAL FOODS CORPORATION: 

(See also Foods) 
La France, 

Satina Page 11 

LEVER BROTHERS COMPANY: 
( See also Drugs ; Foods) 

Rinso Pages 13 and 1.5 

THE PROCTER & GAMBLE COMPANY: 
(See also Toilet Goods; Foods) 
Chipso, Ivory, Oxydol . . . 



Page 19 



• LUBRICANTS 



ETHYL GASOLINE COMPANY: 

"Ethyl" gasoline Page 7 

GULF OIL CORPORATION: 

Motor Oil and Gas Page 11 

RIO GRANDE OIL, INC.: 

Petroleum products Page 19 

THE TEXAS COMPANY: 

"Texaco" products Page 21 

• MISCELLANEOUS 

BENEFICIAL MANAGEMENT CORP. : 

Personal Finance Co Page 3 

BULOVA WATCH CO.: 

Bulova Watches Page 23 

E. I. DU PONT DE NEMOURS 
& COMPANY: 

Institutional Advertising .... Page 7 
GENERAL MILLS, INC.: 
(See also Foods) 

Institutional Advertising .... Page 1 1 
HOUSEHOLD FINANCE CORPORATION : 
Personal Loan Service .... Page 11 
INTERNATIONAL SILVER COMPANY: 

1847 Rogers Bros. Silver . . . . Page 13 

MELVILLE SHOE CO.: 

Thorn McAn Shoes Page 23 

MOTOR BOAT SHOW, INC. : 

Motor Boat Show Page 23 

OLSEN RUG CO. : 

Olsen Rugs Page 23 



All time listed on the following pages is current New York time unless otherwise indicated. 



k 



CBS SPOISORO FRO(iRiMS 



AFFILIATED PRODUCTS, IXC. 




P R O D U 



Edna Wallace Hopper Cosmetic] 



AMERICAN TORACCO COMPANY Lucky Strike Cigarettes 



Half & Half Smoking Tobacco 



Roi-Tan Cigars 



ANACIN COMPANY 



Anacin 



RAYER COMPANY 



Bayer Aspirin 



RENEFICIAL MANAGEMENT CORE Personal Finance 



A. S. ROYLE COMPANY 



Hill's Nose Drops 





"he Romance of Helen Trent 

Serial drama 
See also a. s. boyle co.) ^HHi 


r " 

Mon., Tues., Wed. 
12:30-12 :45 p.m. 

ORIGINATES: WBBM . 
I 1 


HIackett-Sainplp-lIiimmprl. Inr. 

■Hi «H 


ON. C 




2r»i Vi'.-.-ks 

MNP 



bur Hit Parade 

eo Reisman's Orchestra, 
anny Ross, Raymond Scott's 
(uintet, and the Songsmiths 
Popular music and vocalists 

ten Bernie and All the Lads 

ath Lew Lehr 
Music and comedy 



ophie Tucker and Her Show 

Musical 



Saturday 
10:00-10 :45 p.m. 

ORIGINATES: WABC 



Lord & Thomas 



130 Wt-eks 



lli V 




Sunday 
5:30-6:00 p.m. 
Rebroadcast 
12 mid.-]2 :30 a.m. 
originates: wabc 

Mon., Wed., Fri. 
6:45-7:00 p.m. 
originates : wabc 



Young & Rubicain. Inc. 



Lord & Thomas 




iur Gal, Sunday 

Serial drama 
5ee also kolynos company) 



Mon., Tues., Wed. 
12:45-1 :00 p.m. 

ORIGINATES: WABC 



Clackelt-Sample-Hummert, Lie. 



100 Weeks 



econd Husband 

lith Helen Menken, presented 
y the Famous Actors' Guild 
Dramatic 



Tuesday 
7:30-8:00 p.m. 

ORIGINATES: WABC 



r?l;i(koll-Sainplp-Hiiminert. iiif. 



3{11 Weeks 



)oc Bartley's Daughters 

Serial drama 

(Starts Jan. 16) ^||||||||f| 


Mon. thru Fri. 
2:00-2:15 p.m. 

1 ORIGINATES: WABC 


Blaekett-Sainple-Hiimmcrt. 1 iic 


03 W eeks . _ 


rhe Romance of Helen Trent 


Thurs. and Fri. 


niackeU-Sample lliiinmerl. Inc. 


l.'W Weeks ^ 


Serial drama 


12:30-12 :45 p.m. 




, J 


See also affiliated products, inc.) 


ORIGINATES: WBBM 








t m 







The figures indicate the total number of weeks 
in which the client has used CBS facilities. 



m SPOMORP PROGRAMS 




CLIENT 



CAMPANA SALES COMPANY 




Italian Balm 
Dreskin 
Coolies 
D.D.D. 



CAMPBELL SOUP COMPANY 



Campbell's Soups 
k Campbell's Beans 
■ Campbell's Tomato Juice 



CARDINET CANDY COMPANY, INC. 



Confectionery 



CHESEBROUGH MANUFACTURING 
COMPANY 



"Vaseline" preparations •'■Qn 



CHRYSLER CORPORATION 



Chrysler 
DeSoto 
Dodge 
Plymouth 



COLGATE-PALMOLIVE-PEET COMPANY Colgate Dental Cream 



I 



Palmolive Shave Cream 
Palmolive Brushless Shave 



Concentrated Super Suds 




ttiHiMMliHiMi 



t Columbia Pacific Network Only 



^irst Nighter 
vith Barbara Luddy and 
,es Tremayne 

Drama at the "Little Theater 

off Times Square" 





^iday 
8:00-8:30 p.m. 
originates: wbbm 



rey; Moore & Wallace, T 




Campbell Playhouse 

)rson Welles, director; 
nd guest stars 
hamatizations 



Friday 

9:00-10:00 p.m. 

ORIGINATES: WABC 



Ward Wheelock Company 



light Editor 

ith Hal Burdick 

Dramatic narratives 



tSaturday 
7:45-5 :00 p.m. pst 

ORIGINATES : KSFO 



Tomaschke-Elliott, Inc. 



11 Weeks 



>r. Christian 

tarring Jean Hersholt 

Dramatic 



Tuesday 

10:00-10 :30 p.m. 

originates: wabc 



McCann-Erickson, Inc. 



38 Weeks 



lajor Bowes^ Amateur Hour 

Amateurs, with Major Bowes 
as Master of Ceremonies 



Thursday 
9:00-10:00 p.m. 

ORIGINATES : WABC 



RuthraufF & Ryan, Inc. 



147 Weeks 



iolgate Ask-It Basket 

im Mc Williams, MC 
Questions and answers 

I rang Busters 

Police-file dramatizations 



I}^ and Marge 

Serial drama 



Wednesday 
7:30-8:00 p.m. 
Rebroadcast 
10:30-1 1:00 p.m. 

ORIGINATES : WABC 

Wednesday 

8:00-8:30 p.m. 

Rebroadcast 
12:00-12 :30 a.m. 

ORIGINATES : WABC 

Mon. thru Fri. 

10:15-10:30 a.m. 

Rebroadcast 
4:15-4:30 p.m. 

ORIGINATES: WABC 



Benton & Bowles, Inc. 



88 Weeks 




'Tie figures indicate the total number of weeks 
n which the client has used CBS facilities. 



6 



m SPOISORED PROGRAMS 




COLGATE-PALMOLIVE-PEET COMPANY 

(Continued) 




Palmolive Soap 



Igate Tooth Powder 



CONTINENTAL BAKING CO., INC. 



Wonder Bread 
Hostess Cake 



THE CUDAHY PACKING COMPANY Old Dutch Cleanser 



E. I. DU PONT DE NEMOURS & 
COMPANY 



Institutional Advertising 




ETHYL GASOLINE CORK 



"Ethyl" Gasoline 




•I 



PROGRAM 



lilltop House 

tarring Bess Johnson 
Dramatic serial 



stepmother 

f)ramatir serial 




Mon. thru Fri. 

10:30-10 :45 a.m. 

Rebroadcast 
4:30-4:45 p.m. 

ORIGINATES : WABC 

Mon. thru Fri. 

10:45-11 :00 a.m. 

Rebroadcast 
4:45-5:00 p.m. 

ORIGINATES: WBBM 



Benton & Bowles-Chicago, Inc. 



88 Weeks 



rhe Wonder Show 

tarring Jack Haley, Lucille Ball, 
V'^irginia Verrill, Artie Auerbach 
ind Ted Fiorito's Orchestra 
Music and comedy 

Pretty Kitty Kelly 

Serial drama 



Friday 

7:30-8:00 p.m. 
Rebroadcast 
12:30-1 .00 a.m. 

ORIGINATES: KNX 

Mon. thru Fri. 

10:00-10 :15 a.m. 

Rebroadcast 
4:00-4:15 p.m. 

ORIGINATES : WABC 



Benton & Bowles, Inc. 



197 Weeks 





bachelor's Children 

Serial drama 



Mon. thru Fri. 
9:45-10:00 a.m. 

t. ORIGINATES: WBBM 



Roche, Williams & Cunnyng- 
ham, Inc. 



209 Weeks 



Cavalcade of America 

Thomas Chalmers, narrator; 
Gabriel Heatter, commentator; 
Don Voorhees' Orchestra 
and dramatic cast 




Fune-Up Time 

starring Walter O'Keefe, 
Andre Kostelanetz's Orchestra, 
Kay Thompson's Rhythm Singers 
and guest stars 
Musical variety 

- - — ' — — - 



Monday 
8:00-8:30 p.m. 
Rebroadcast 
12 mid.-12 :30 a.m. 

ORIGINATES: WABC 



Batten, Barton, Durstine & 
Osborn, Inc. 



146 Weeks 



■i 



Thursday 
10:00-10:45 p.m. 
originates: wabc 



Batten, Barton, Durstine & Starts 
Osborn, Inc. .^MBiiiL Jan. 12 




''The figures indicate the total number of weeks 
in ivhich the client has used CBS facilities. 



lli 

r 



m SPONSORED PROGRAMS 




CLIENT 



EUCLID CANDY COMPANY 
OF CALIFORNIA, INC. 




FORD MOTOR COMPANY 



Ford 
Lincoln 

Lincoln Zephyr 



GENERAL FOODS CORPORATION 



Sanka Coffee 



1^ 



Huskies 




Calumet Baking Powder 
Swans Down Cake Flour 



Post Toasties 




t Columbia Pacific Network Only 




Knox Manning 

Commentator 




AGENCY 



tMonday ^Hh^^'^"^^ Garfinkel 
5 :45-6 :00 p.m'.lPSf Advertising Agency 



ORIGINATES: KNX 




Sunday Evening Hour 

^ord Symphony Orchestra and 

Chorus, Fritz Reiner, condurtor^ 

Sliest Soloists: 

I AN. 1: Lily Pons 

I AN. 8 : Georges Enesco 

IAN. 15: Jussi Bjoerling 

IAN. 22: Helen Jepson 

IAN. 29: Richard Tauber 

Symphonic music, and talks by 

W. J. Cameron 

Beg. Jan. 22, Wilfred Pelletier 
s guest conductor. 



Sunday 

9:00-10:00 p.m. 



ORIGINATES: WJR 



N. W. Ayer & Son. Inc. 



24S Weeks 





9fe, the People 

vith Gabriel Heatter, Harry von Zell 
md Guests 

Real-life experiences 

foe Penner 

vith Dick Ryan, Gay Seabrooke, 
fommy Lane, Margaret Brayton, 
loy Atwell and Ben Pollack's 
Orchestra 

Comedy and music 

i.ate Smith Hour 

vith Abbott and Costello, comedians ; 
'The Aldrich Family," comedy 
lerial, Ted Straeter Choir, Jack 
Vliller's Orchestra and guest stars 
Variety show 

Foe E. Brown 

vith Frank Gill and Bill Demling, 
comedians, Paula Winslow, 
Vlargaret McCrae, vocalist and 
iarry Sosnik's Orchestra 
Comedy and music 



Tuesday 
9:00-9:30 p.m. 

ORIGINATES: WABC 



Young & Rubicam, Inc. 



201 Weeks 



Thursday 

7:30-^:00 p.mT 
Rebroadcast 
8:30-9:00 p.m 
originates: kn 



JF 

Ben 



Benton & Bowles, Inc. 



Thursday 
8:00-9:00 p.m. 
Rebroadcast 
11:30-12:30 ajn. 

ORIGINATES: WABC 



Saturday 
7:30-8:00 p.m. 
Rebroadcast 
11:00-11 :30 p.m. 
originates: knx 



'Jm 



Young & Rubicam. Inc. 




& Bowles. Im 





'The figures indicate the total number of weeks 
in uhirh the client has used C.RS facilities. 



CBS SPOKSORGD PROGRAMS 




GENERAL FOODS CORPORATION 

Continued 



La France 
Satina 



Diamond Crystal Salt 



Postum 



GENERAL MILLS, INC. 



Institutional Advertising 



Corn Kix 



GULF OIL CORPORATION 



Motor Oil and Gas 



HAWAIIAN PINEAPPLE COMPANY 



"Dole" Pineapple 
"Dole" Pineapple Juice 



HOUSEHOLP FINANCE CORPORATION Personal Loan Service 



IB 

mm 



11 



f Columbia Pacific Network Only 



Ill 




Mary Margaret McBride 

Radio columnist 



Kate Smith— Noonday Chats 

News and features 

Lum and Abner 

Serial drama 



Mon.,Wed.,Fri. 
12:00-12 :15 p.m. 

ORIGINATES: WABC 

Tues., Thurs., Sat. 
12:00-12 :15 p.m. 

ORIGINATES : WABC 

Mon., Wed., Fri. 
7:15-7:30 p.m. 
Rebroadcast 
11:15-11 :30 p.m. 

ORIGINATES: KNX 



Young & Rubicam, Inc. 



Benton & Bowles, Inc. 



Young & Rubicam, Inc. 




201 Weeks 




Laltenborn Comments 

News 

(Starts Jan. 1) 

The Grouch Club 

with Jack Lescoulie 

Comedy 



Sunday 

10:30-10:45 p.m. 

' ORIGINATES : WABC 



Batten, Barton, Durstine & 
Osborn, Inc. 



tTuesday Blackett-Sample-Hummert, 
9:30-10:00 p.m. PST 



ORIGINATES: KNX 



441 Weeks 




Hollywood Guild 

with stars of stage and screen and 
Oscar Bradley's Orchestra 
Original dramatic production 



Sunday 

7:30-8:00 p.m. 

ORIGINATES : KNX 



Young & Rubicam, Inc. 



255 Weeks 



Honolulu Bound 

starring Phil Baker and company 
l"'*^* I Comedy, musical 



Saturday 
9:00-9:30 p.m. 

ORIGINATES: WABC 



Young & Rubicam, Inc. 



Starts 
Jan. 14 



it Can Be Done 

with Edgar A. Guest, 
Frankie Masters' Orchestra, 
Marion Francis and Dramatic Cast 
Poetry and drama 



Wednesday 
10:00-10:30 p.m. 

ORIGINATES: WBBM 



Batten, Barton, Durstine & 
Osborn, Inc. 



'TTie figures indicate the total number of weeks 
in which the client has used CBS facilities. 



52 Weeks 




m ^nmm mum 




INTERNATIONAL CELLUCOTTON 
PRODUCTS COMPANY 



INTERNATIONAL SILVER COMPANY 



1847 Rogers Bros. 
Wm. Rogers & Son 



KELLOGG COMPANY 



Kellogg's Corn Flakes 



KOLYNOS COMPANY 




Kolynos Toothpaste 



LADY ESTHER COMPANY 



Cosmetics 



THE LAMBERT COMPANY 



Listerine Products 
Prophylactic Brushes 



LEVER BROTHERS COMPANY 



Lux Toilet Soap 



Rinso 




Her Honor, Nancy James 

co-starring Barbara Weeks and 
Ned Wever 
Serial drama 




12:15-12:30p.m. 

originates: wabc 



Silver Theater 

Conrad Nagel, narrator-director, 
with guest stars of stage and screen 
Dramatic 



Sunday 

6:00-6:30 p.m. 

ORIGINATES: KNX 



Young & Rubicam, Inc. 



61 Weeks 



Howie Wing 

Aviation Adventure 



Mon. thru Fri. 
6:15-6:30 p.m. 
Rebroadcast 
8:15-8:30 p.m. 

ORIGINATES: WABC 



J. Walter Thompson Company 



36 Weeks 



Our Gal, Sunday 

Serial drama 
See also anacin company) 



Thurs. and Fri. 
12:45-1 :00 p.m. 
originates: wabc 



Blackett-Sample-Hummert, Inc. 367 Weeks 



&uy Lombardo and his 
Orchestra 

Popular music 



Monday Lord & Thomas 

10:00-10:30 p.m. 



264 Weeks 



originates: wabc 



Ik. 



T 

iCrand Central Station 

\< Dramatic sketches 



The Lux Radio Theatre 

with stars of stage and screen 
■ Drama; Cecil B. DeMille, director 

Big Town 

starring Edward G. Robinson, 
with Claire Trevor 
Dramatic 



Friday 

10:00-10 :30 p.m. 
originates : wabc 



Leunbert & Feasley, Inc. 



78 Weeks 




Monday 

9:00-10:00 p.m. 
originates: knx 

Tuesday 
8:00-8:30 p.m. 
Rebroadcast 
] 1:30-1 2 a.m. 
originates: knx 

BEG. JAN. 10: wabc 



J. Walter Thompson Company 



162 Weeks 



Ruthrauff & Ryan, Inc. 



127 Weeks 



■ ^ 



*The figures indicate the total number of weeks 
m which the client has used CBS facilities. 



m SPOISORED PROGRAMS 




LIGGETT & MYERS TOBACCO COMPANY Chesterfield Cigarettes 




R LORILLARD COMPANY 



Old Gold Cigarettes 



ML 



McKESSON & ROBBINS, INC. 



Calox Toothpaste 
Solidified Albolene 



15 



4 Jolson Show 

ith Martha Raye, Parkyakarkus, 
jud Gluskin's Orchestra, Guest Stars 
Comedy and music 

lig Sister 

ith Alice Frost and Martin Gabel 
Serial drama 



unt Jenny's Real Life Stories 

Dramatic 




AGENCY 



Tuesday 
8:30-9:00 p.m. 
Rebroadcast 
12:00-12:30 a.m. 

ORIGINATES: KNX 

Mon. thru Fri. 
11:30-1 1:45 a.m. 
Rebroadcast 
2:00-2:15 p.m. 

ORIGINATES : WABC 

Men. thru Fri. 
11:45-12 noon 
Rebroadcast 
2:15-2:30 p.m. 

ORIGINATES: WABC 



Ruthrauff & Ryan, Inc. 



127 Weeks 




^ 120 Weeks 

■■ 

102 Weeks 

lift.'. 



'aul Whiteman and his 
♦rehestra, with Joan Edwards, 
he Modernaires and Fred Uttal 
Musical Variety 

>urns and Allen 

ith Frank Parker, Ray Noble's 
Orchestra and Paul Douglas 

Comedy and music 



Wednesday 
8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 

ORIGINATES: WABC 

Friday 

8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 

ORIGINATES: KNX 



Newell-Emmett Co., Inc. 



311 Weeks 





lelody and Madness 

ith Robert Benchley, Artie 
haw and his Orchestra and 
)ick Todd, baritone 
Variety 



Sunday 

10:00-10 :30 p.m. 

ORIGINATES: WABC 



Lennen & Mitchell, Inc. 



216 Weeks 



mm^ mum 



•loyce Jordan, Girl Interne 

Serial drama 



Mon. thru Fri. 
9:30-9:45 a.m. 

ORIGINATES: WABC 



Bowman & Columbia, Inc. 



61 Weeks 




lift. 



Tlie fifdires indicate the total number of weeks 
■n which the client has used CBS facilities. 



1^ 



m SPOISORED PROGRAMS 




NOXZEMA CHEMICAL COMPANY 



Noxzema 



Profef 



PENICK & FORD, LTD. 



My-T-Fine Dessert 



PET MILK SALES CORPORATION Pet Evaporated Milk 




law an 
M 



PHILIP MORRIS & COMPANY, LTD. Philip Morris Cigarettes 



VP 



■[ Columbia Pacific Network Only 



I 



The People's Vole 

ivith Sam Hayes 



PROGRAM 



AGENCY 



^^^^^^^^^jjjjl^ H. 

8:00-8:15 p.m. PST Agency 



originates: knx 



26 Weeks ■ 

I 



i*rofe98or Quiz 

vith Bob Trout 



Saturday 
8:30-9:00 p.m. 
Rebroadcast 
12:00-12:30 a.m. 
originates: warc 



Ruthrauff & Ryan, Inc. 



34 Weeks 




rhe Mighty Show 

Big-top drama 



Men. thru Fri. 
5:45-6:00 p.m. 
originates: wabc 



Batten, Barton, Durstine & 
Osborn, Inc. 



42 Weeks 



Saturday Night Serenade 

kfary Eastman, soprano; Bill Perry, 
enor and Gustav Haenschen's 
Orchestra and Chorus 
M usical 



Wary Lee Taylor 

lome economist 
Household advice 



Saturday 
9:30-10:00 p.m. 
originates: wabc 



Gardner Advertising Company 269 Weeks 



i 




Tues. and Thurs. 
11:00-11: 15 a.m 
Rebroadcast 
1:45-2 :00 p.m. 
originates: kmox 





[ohnny Presents 

luss Morgan's Orchestra*, Jack 
fohnstone's Dramatizations, Frances 
\dair, Genevieve Rowe, "Beverly", 
jlenn Cross, Ray Bloch's Swing 14 

Variety and dramatic interludes 
*Beg. Jan. 28, Johnny Green's Orchestra 



Saturday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-12:00 p.m. 
originates : wabc 



The Biow Company, Inc. 



120 Weeks 





i/fU»i,t ^ ^"^^ figures indicate the total number of weeks 
in which the client has used CBS facilities. 



m SPOi\SORED PROGRAMS 




■ 



f Columbia Pacific Netivork Only 
■[■f Columbia California Network Onl 




PROGRAM 



rhe Goldbergs ^^jj 

Serial drama 



Life Can Be Beautiful 

Serial drama 

-load of Life 

Serial drama 

rhis Day Is Ours 

Serial drama 

(immie Fidler 

Hollywood commentator 




AGENCY 



Mon. thru Fri. 
1:00-1 :15p.ni. 
originates; wabc 

1:15-1:30 p.m. 
originates: wabc 

1:30-1 :45 p.m. 

ORIGINATES : WBBM 

1:45-2 :00 p.m. 

ORIGINATES: WABC 

Tuesday 
7:15-7:30 p.m. 
Rebroadcast 
10:30-10:45 p.m. 

ORIGINATES: KNX 



Blackett-Sample-Hunimert, Inc. 



Compton Advertising, Inc. 



Pedlar & Ryan, Inc. 



Compton Advertising, Inc. 



H. W. Kastor & Sons 



2i:n\eeks 




rhe Inside Story 

Musical, dram all c 



+Thursday 
8:00-8:30 p.m. pst 

ORIGINATES: WKBM 



Gardner Advertising Company 4 Weeks 



^ddie Cantor's Camel Caravan 

ldiiJol«|vith Bert Gordon, Sid Fields and 
jiidgar Fairchild's Orchestra 
Comedy and music 



mm 



Monday 
7:30-8:00 p.m. 
Rebroadcast 
10:30-11 :00 p.m. 



William Esty & Company. Inc. 



287 Weeks 



RICINATES: WABC 
BEG. JAN. 16: KNX 



iienny Goodman's Orchestra 

Music and guests 




Tuesday 

9:30-10:00 p.m. 

RIGINATES: WABC 





dialling All Cars 

Police file dramatizations 



ttFriday 

7:30-5:00 p.m. pst 

ORIGINATES : KNX 



Hixson-O'Donnell. Inc. 



99 Weeks 




*The figures indicate the total number of weeks 
in which the client has used CBS facilities. 




U. S. TOBACCO COMPANY Dill's Best 



21 





Want A Divorce 

Dramatic 



PROGRAM 



AGENCY 



tSunday tami tfrisacher and Stay 

7:3Q-7:45p.m.PST 



^^^^^K ORIGINATES: KSFO 




'exaco Star Theater 

ohn Barrymore, MC; Charlie 
luggles, Frances Langford, 
'fed Sparks, Kenny Baker, 
larry Simeone's Chorus, 
)avid Broekman's Orchestra 
Musical, variety, dramatic 



Wednesday 
9:00-10:00 p.m. 

ORIGINATES: KNX 



Buchanan & Company, Inc. 



90 Weeks 





riodem Minstrels 

'ick and Pat in Pipe Smoking Time, 
vith Double Quartet and orchestra 
"Blackface" comedy and music 



Monday 
8:30-9:00 p.m. 
Rebroadcast 
11:30 12 mid. 
originates: wabc 



Arthur Kudner, Inc. 



187 Weeks 





rateway to Hollywood 

Motion-picture talent quest 
(Starts Jan. 8) 



tcattergood Baines 

Serial drama 



Sunday 

6:30-7:00 p.m. 

ORIGINATES: KNX 



Frances Hoof>er Advertising 
Agency 



S44 Weeks 



Mon. thru Fri. Neisser-Meyerhoff, Inc. 

11:15-11:30 a.m. 
Rebroadcast 
3:30-3:45 p.m. 

ORIGINATES: WBBM 




"he figures indicate the total number of weeks 
n which the client has used CBS facilities. 



\im SPOISORED PROGRAMS 




ANNUAL MOTOR BOAT SHOW 



rdlbrBo'arShow 



1 



BULOVA WATCH CO. 



Bulova Watches 



CAMPBELL SOUP CO. 



Soups 



B. FISCHER COMPANY 



Astor Coffee 



411 



HORN & HARDART CO. 



Automat Restaurants 



LIGGETT DRUG CO., INC. 



Fountain Service 



MELVILLE SHOE COMPANY 



Thorn McAn Shoes 



OLSEN RUG CO. 



Olsen Rugs 



PETER PAUL, INC. 



ounds Candv Bars 



THOMAS LEEMING CO. 




Baume Bengue 



JIIhl 



23 



: 



PROGRAM 



Early Evening News 




AGENCY ON WAIC 



Fri. thru Thur. 
6:00-6:05 p.m. 



Chas. J. Ciitajar 



Jan. 61I1 
thru 12lli 



Time Signals 



Moil, thru Sun. 
10 Times daily 



The Miow (Company 



486 W .'pks 



Early Evening News 



Mon. thru Sat. 
||Hp6:00-6:05 p.m. 



Ward Wheelock Co. 



. Starts 

mijan.K. 



The Morning Almanac, 

featuring Phil Cook 



Tues., Thurs., Sat. 
7:30-7:45 a.m. 



Neff-Rogow, Inc. 



Starts 
Jan. 10 



Children's Hour 



Sunday The Clements Co. 

10:30-11:30 a.m. 



403 Weeks 



The Morning Almanac 
featuring Phil Cook 



Mon., Wed., Fri. 
7:30-7:45 a.m. 



Aeff-Rogow, Inc. 



Starts 
Jan. 16 



Early Morning News 



Mon. thru Sat. 
7:45-8:00 a.m. 



Neff-Rogow, In<- 



4 Weeks 



Vlusical Program 



Mon., Wed., Fri. 
8:05-8:10 a.m. 



Presba, Fellers & Presba. Inc 



Starts 
Jan. 23 



Oddities in the News 



Mon. thru Sat. 
8:00-8:05 a.m. 



I'Iall-K()rI>cs. Inc 



11 Weeks 



Richard Maxwell 

Tenor-Philosopher 



Tues., Thurs. Sat. 
9:00-9:15 a.m. 



W m. Esty & Co., Inc. 



37 Weeks 



The figures indicate the total number of weeks 
in which the client has used WABC facilities. 



24 



CBS SUSTAIIIIG PROGRAMS 



The programs "By Columbia" for January are planned within a 
triple frarrie of Interest, Timeliness, and Balance. This insures a 
program schedule as alive and varied as the world it portrays; as 
flexible as the interests of the millions who listen. Because of this 
flexibility, so intrinsic to radio, smaller details of the schedule given 
here are subject to change. These day-to-day changes are usually 
reported in local newspaper radio listings. 

For your convenience, the Columbia sustaining programs listed 
on the following pages are grouped in these ten classifications; 



1. PUBLIC AFFAIRS Page 26 

2. SPECIAL EVENTS Page 28 

3. DRAMATIC SERIES Page 29 

4. SERIOUS MUSIC Page 31 

5. EDUCATIONAL PROGRAMS .... Page 35 

6. CHILDREN'S PROGRAMS Page 39 

7. RELIGIOUS BROADCASTS .... Page 40 

8. PERSONALITIES Page 42 

9. LIGHT MUSIC Page 43 

ADDENDA : December programs .... Page 45 



PUBLIC 
AFFAIRS 




Presi«lent's Message 
lo Congress 

1 :()()-l :45 p.m. 
WEDNESDAY, JANUARY 4 




^resident Roosevelt*s annual message to Con- 
gress is broadcast to the nation by CBS. Fol- 
lowing the message. Bob Trout interview 
various Congressmen for their reactions. 



Jackson Day Tea 
5:00-5:15 p.m. 

SATURDAY, JANUARY 7 



Mrs. Franklin D. Roosevelt speaks to a gath- 
ering of women in Washington at the Jackson 
Day tea, preceding the dinner. 



Jackson Day Dinner 
9:30-10:00 p.m. 

SATURDAY, JANUARY 7 



President Roosevelt and Postmaster-General 
Farley speak from the Mayflower Hotel, Wash- 
ington, during the Jackson Day dinner. 



Representative Martin 
10:45-11:00 p.m. 

TUESDAY, JANUARY 10 



Representative Joseph W. Martin (R) of 
Massachusetts discusses "The Republican 
Objectives in this Session of Congress." 



Governor Stassen 

10:45-11:00 p.m. 
THURSDAY, JANUARY 12 



Governor Harold E. Stassen (R ) of Miimesota 
speaks to the national radio audience follow- 
ing his inaugural at St. Paul. 



Senator Wiley 
2:15-2:30 p.m. 

SATURDAY, JANUARY 14 



Senator Alexander Wiley (R) of Wisconsin, a 
freshman recruit to the Senate, talks at a lunch 
of the Women's National Republican Club. 



Jan Masaryk 
6:15-6:30 p.m. 

SATURDAY, JANUARY 14 



Col. Louis Johnson 

10:45-11:00 p.m. 

TUESDAY, JANUARY 17 




Jan Masaryk, former Czechoslovakian Min- 
ister to London, addresses the National Con- 
ference for Palestine, in Washington. 

Assistant Secretary of War, Colonel Johnson 
addresses an aeronautical conference in 
St. Louis on "American Wings.'* 




26 



u mnmu mmm 



PUBLIC 
AFFAIRS 



PROGRAM 



'^^^ull Session' 
4:00-4:30 p.m. 



TIME 



DESCRIPTION 



SATURDAY, JANUARY 14 AND 21 



I r Students from a group of wid-western un^ 
versities, including Chicago, Northwester! 
De Pauw and others, hold an informal discui^ 
sion on lively subjects, in Chicago. 



"Un-American Activities 

10:45-11:00 p.m. 

THURSDAY, JANUARY 19 



A representative of the American Civil Lil; 
erties Union discusses the work of the Cor 
mittee Investigating Un-American Activitied 
headed by Representative Dies. 



A. L. Altmeyer 

10:45-11 :00 p.m. 

THURSDAY, JANUARY 26 



A. L. Altmeyer, chairman of the Social Secui 
ity Board, discusses the board's work, froi 
Washington. 



Saluting the World's Fair 

1:30-2:00 p.m. 

EACH SUNDAY 





The rulers and heads of seventeen nations joi 
in a weekly series of salutes to the New Yor| 
World's Fair 1939. The schedule for January 

j JANUARY 1 : Finland. 

! JANUARY 8: Ireland. 

\ JANUARY 15: Denmark. 

( JANUARY 22: Netherlands. 

i JANUARY 29: U.S.S.R. 



Current Questions 
Before Congress 

The Senate — 5 :00-5 -.15 p.m 

EACH TUESDAY 

The House — 5 :00-5 : 15 p.m. 

EACH THURSDAY 



Leading members of the Senate and of the 
House of Representatives discuss, in separate 
weekly broadcasts, current legislation and 
business under consideration by their bodies. 
Speakers are selected for their special knowl- 
edge of the issues involved. 



"Today" with Boh Trout 

6:30-6:45 p.m. 

MONDAY THRU SATURDAY 




Bob Trout, Columbia's ace reporter, tells a 
nightly story of what's going on in the world 
in his accurate news broadcasts. 



SPECIAL EVENTS 




GRAM AND TIME; 



Orange Bowl 
Football Game 
2:15-5:00 p.m. 

MONDAY, JANUARY 2 




"Forecasting 1939" 
5:15-5:45 p.m. 

MONDAY, JANUARY 2 



Colorado River Aqueduct 
4:00-4:30 p.m. 

SATURDAY, JANUARY 7 



Inaugural Handicap 

4:00-4:15 p.m. 

WEDNESDAY, JANUARY ] 1 




DESCRIPTION 



ootball season comes to a close unfler the 
shining sun in Miami, where Ted Husinfi. 
minus an overcoat and plus a coat of tan. de- 
ribes the moist efforts of the unbeaten Ten- 
nessee and Oklahoma teams to sullv each 
other's record. 



I 




Seers from Columbia, including H.V. Kalten- 
born. Edward R. Murrow, Bob Trout and Wil- 
liam R. Shirer, in Geneva, Switzerland, join 
with prophets from King Features and Inter- 
ational News Service, including Miss Prunella 
Wood, George R. Holmes, James R. Young and 
B. C. Forbes, in foretelling what is to happen 
in 1939 to everything from the map of the 
world to milady's hats. 





The initial diversion of water into the first leg 
of the giant Colorado River Aqueduct, from 
Fthe river to Gene Basin Reservoir, is described 
from four different points en route. Senator 
Hiram W. Johnson (Rl of California, "father" 
of the dam, speaks briefly from Washington. 




Busily engaged in acquiring his mid-winter 
sunburn, Bryan Field steals away from his 
cabana long enough to recount with brilliant 
accuracv the running of the Inaugural Handi- 
cap, at Hialcali Park, Miami. 



CBS SUSTAIIIK PROGRAMS 



DRAMATIC 
SERIES 




10:00-10:30 p.m. 

THURSDAY, JANUARY 5 

10:30-11:00 p.m. 

MONDAYS, BEG. JANUARY 9 



DESCRIPTION 



e Columbia Workshop, now in its third ye 
presents unusual radio dramas, employing 
latest broadcasting techniques. 

ANUARY 5: "Maxie Makes a Splash," 
adaptation by Leslie Urbach of Arnold Ma 
ofF'sshort story, directed by William N. Robsc 



JANUARY 9: "Forgot in the Rain," an origir 
drama by William Merrick, directed by Bre 
ster Morgan. 



JANUARY 16: "Mr. Whipple Is Worried,' 

riginal comedy by James Frederick, directi 
by Mr. Morgan. 



JANUARY 23 : "Sooth," a short story by WiU 
Daniel Steele, adapted by Sylvia Marks, N1 
student and directed by Mr. Robson. 



JANUARY 30: "Now Playing Tomorrow,' 

riginal comedy drama by Arthur Lauren| 
student at NYU in Mr. Robson's class. 
Robson directs. 



Ray Collins in 
"County Seat" 
7:00-7:15 p.m. 

MONDAY THRU FRIDAY 




Ray Collins, one of radio's foremost actors 
stars in this new dramatic series as "Doc' 
Hackett, small town druggist. The story o 
^'County Seat," written by Milton Geiger am 
directed by Norman Corwin, delineates a chai 
acter who has a genius for getting tangled U) 
in the lives of people who cross his path. 



i 



DRAMATIC 
SERIES 




len Against Death 

2:00-2:30 p.m. 

EACH SATURDAY 

2:30-3:00 p.m. 

SATURDAY, JANUARY 14 




Norman Corwin's 
"Words Without Music" 
5:00-5:30 p.m. 

EACH SUNDAY 



DESCRIPTION 



ipnrhe heroes of Paul de Kruifs well-known 
books are brought to life in dramas presented 
in association with the Federal Theater's Radio 
Division. William N. Robson directs, Lawrence 
Bearson adapts, Charles Paul is organist. 
JANUARY 7: Banting -Who Found Insulin. 
JANUARY 14: Minot -Against Death. 
1^ JANUARY 21 : Spencer-In the Happy Valley. 
JANUARY 28: Evans-Death in Milk. 



Words Without Music was introduced in a 
Columbia Workshop performance. Directed 
by Norman Corwin, these unusual programs 
experiment with the drama of words and aim 
to vitalize poetry for a larger audience. 
JANUARY 1 : "The Highwaymen," by Alfred 
Noyes. 

JANUARY 8: "Jazz Oratorio." an original bv 
Norman Corwin. 

JANUARY 15: Robert Browning's "Pied Piper 
Of Hamelin." 

JANUARY 22: First performance of spirituals 
without music, including works bv James 
Weldon Johnson. 

JANUARY 29: Trial scene from "Scarlet Anne," 
^(MfRji^^ Theda Kenyon. 



Four Comers Theater 

10:30-11:00 a.m. 

EACH SATURDAY 



Drama which has played to America's rural 
audiences in more performances than the 
greatest Broadway hits is featured on the stage 



of Columbia s Four Corners nienlfr. 
duced by Earle McGill. 



pro- 



CBS SUSTAIIIE PROGRAMS 



SERIOUS 
MUSIC 



Curtis Institute of Music 

3:00-4:00 p.m. 



EACH MONDAY 



Story of the Song 
3:30-4:00 p.m. 

EACH TUESDAY 



Cincinnati Symphony 
Children's Concert 
3:30^:30 p.m. 

TUESDAY, JANUARY TO 



"Music for Fun" 
5:00-5:30 p.m. 

EACH TUESDAY 



Keyboard Concerts 
3:00-3:30 p.m. 

WEDNESDAY, .JANUARY 25 



The Curtis Institute of Music is presenting 
series of thirty Monday concerts in its tentl 
consecutive season on CBS. Distinguished faa 
ulty members and students perform. Chamb^ 
music groups are directed by Dr. Louis Bai\\ 
and the Curtis Symphony Orchestra is coi 
ducted by Fritz Reiner. A new feature is mus| 
commentary by students of the Institute. 



Each week outstanding singers of the conceA 
stage are presented in selections from the 
treasury of songs in English. Genevieve Rowe, 
soprano; Ruth Carhart, contralto; Morton 
Bowe, tenor and Hubert Hendrie, baritone are 
featured. On January 3, Irish Folk Songs. 



i 



Eugene Goosens directs the Cincinnati Sy 
phony Orchestra in the third of five Tuesday 
young people's concerts. The program includes 
works by Bach, Tschaikowsky, Bizet, Grainger 
Saint-Saens and Wagner. 



Music designed to please younger listeners 

ell as the family group is presented on thi 
series under the direction of Howard Barlo 
Children appear on each program to expres' 
their reactions to the music, with Willi 
Spier acting as interviewer. 



Outstanding artists of all the keyboard instru 
ments, from harpsichord to celeste, are pre 
sented on these programs. 



I 



31 



I 



n h ten 



SERIOUS 
MUSIC 




New York Philharmonic- 
Symphony Orchestra 
3:00-5:00 p.m. 

EACH SUNDAY 




DESCRIPTION 



The iMew York Philharmonic-Sympliony^Q^B 

chestra is now playing ils ninth consecutive 
season as an exclusive Columbia Network fea- 
ture. John BarbiroIIi, brilliant young English 
conductor, directs the concerts. Deems Taylor, 
Columbia's Music Consultant, is the program 



commentator. From Carnegie Hall this month: 

\ i 

JANUARY 1: Schubert: Symphony No. 5; 

Glazounoff: Concerto in A minor, mishel 
PIASTRO, violinist; Johann Strauss: Overtures 
to "Die Fledermaus" and "Der Zigeuner- 
baron," and "Joys of Life" Waltz. 

JANUARY 8: Schubert: Five German Dances 
for Strings; Sibelius: Concerto for Violin, 
GUILA BUSTABO, violinist; Debussy: Preludes 
and Entr'actes to "Pelleas et Melisande," Acts 
I, II, and IV; Wagner: Overture to "Tann- 
haiiser." 

JANUARY 15: Beelhuven: Overture to "Prome- 
theus"; Paderewski: Polish Fantasia, ERNEST 
.SCHELLING, pianist; ScAonfcerg: "Transfigured 
Night"; Debussy: Petite Suite; Mendelssohn: 
"Italian" Symphony. 

JANUARY 22: All Tschaikowsky: "Souvenir de 
Florence," Suite for Strings; Concerto for 
Violin, NATHAN MILSTEIN, violinist; Sym- 
phony No. 5. 



ANUARY 29: GEORGES ENESCO, guest conduc- 
tor. Beethoven: Overture to "Coriolanus": 
Enesco: Symphonie Concertante for 'Cello 
and Orchestra, felix salmond, cellist; Bee- 
thoven: Symphony No. 7. 



'5 





m mnmu programs 



SERIOUS 
MUSIC 




Columbia Concert 
Orchestra 
3:30-4:00 p.m. 

EACH FRIDAY 



United States Army 
and Marine Bands 

3:00-3:30 p.m. 

EACH THURSDAY AND FRIDAY 



Columbia Chamber 
Orchestra 

FRIDAYS, 3:30-4:00 p.m. 



Cincinnati Conservatory 
of Music 

ll:00a.m.-12:00 noon 

EACH SATURDAY 
EXCEPT JANUARY 7 



New York Philharmonic 
Young People's Concert 

11 :00a.m.-12 :30 p.m. 

SATURDAY, JANUARY 14 AND 28 



loward Barlow, Columbia's noted conduct 
[leads the Columbia Concert Orchestra 
pFridays. On January 6, Purcell, Handel, a 
|Frank Bridge. On January 13, Corelli, Vits 

Penaglia, and Mozart. 



Band music is played each Thursday and F 
day on Columbia in half-hour programs 
the United States Army Band. On occasion 
Marine Band alternates with Friday progrM 



Music for strings is played by the Columl 
Chamber Orchestra under the direction 
Leith Stevens. 




The Cincinnati Conservatory of Music prese 
its fourth season of symphonic concerts 

BS. Alexander von Kreisler arranges the p, 
grams and conducts the Conservatory sy 
phony orchestra. Members of the artist facu 
are featured each week as soloists. 




MiMBlMMJii 111 i>mflllliHi 



Ernest Schelling conducts the third and fou: 
in his series of six young people's concerts 
the New York Philharmonic Symphony, broi 
cast by CBS exclusively. 
JANUARY 14: Mendelssohn: Overture to "Fi 
igal's Cave," Violin Concerto (2nd and 
movements), GUILA BUSTABO, violinist: Bet 
thoven: "Pastoral" Symphony (2nd mov« 
ment) . 

ANUARY 28: A program of music played 1| 
e Salzedo Harp Ensemble. 

(II ■ini"» iiir r v" - • ■ 




SERIOUS 
MUSIC 



r 



PROGRAM AND TIME 



Faure's **Kequieiir 

2:30-3:00 p.m. 

SUNDAY, JANUARY 15 



Bucknell Mixed Chorus 
3:00-3:30 p.m. 

SATURDAY, JANUARY 21 



Indianapolis Symphony 
Orchestra 
3:00-4:00 p.m. 

EACH WEDNESDAY 




DESCRIPTION 



special performance of Faures Requiem 
Mass is sung by the Broad Street Presbyterian 
Church Choir of Columbia, Ohio on Jan. 15th. 



The Mixed Chorus of Bucknell University 
School of Music gives a concert on the 75th 
anniversary of Dr. Robert Lowry, composer 
of hymns. 



Columbia Concert Orchestra 

10:30-11:00 p.m. 

MONDAY, JANUARY 2 



Fabien Sevitzky conducts the Indianapolis 
Symphony Orchestra in these hour concerts. 
JANUARY 4: Bach: Prelude and Fuge; Chad- 
wick: Noel; Dvorak: Symphony No. 5. 
JANUARY 11 : Ber/ioz: "Roman Carnival" Over- 
ture; McCollin: Two Preludes; Sibelius: Sym 
phony No. 5; Dukas: The Sorcerer's Appren- 
tice. 



Harriet Kohen, noted pianist, is heard in a con- 
cert of two works which were composed for 
her— Vaughan Williams' "Charterhouse Suite' 
and Arnold Bax's "Saga, Fragment." 



League of Composers 
3:00-3:30 p.m. 

TUESDAYS, JANUARY 17 THRU 31 




■I tail lat( 
■Millfc 



These special concerts are arranged by the^||||l 

League of Composers. The programs of music 
by younger American composers will be heard 
from such regional points as Cleveland, San 
Francisco and Chicago and announced in de^ 
ater. 




34 



PBS SUSTAIIIIG PROGRAMS 



EDUCATIONAL 
PROGRAMS 




CBS ADULT 
EDUCATION BOARD 




^'Americans at Work" 

10:30-11 :00 p.m. 

THURSDAY, JANUARY 5 

7:00-7:30 p.m. 

EACH SATURDAY, 
BEGINNING JANUARY 14 



The People's Platform 
7:00-7:30 p.m. 

EACH SUNDAY 



ograms on this and the following pages! 

presentations of the Department of Educat^ 
arranged with the counsel of Columbia's Ac 
Education Board. Members of the Boj 
representative of the nation's leading edi 
tors and publicists, are : 



LYMAN BRYSON, chairman 

STRINCFELLOW BARR 
WILLIAM BENTON 
HARRY WOODBURN CHASE 
ROBERT I. CANNON, S. J. 
ALVIN S. JOHNSON 
HENRY R. LUCE 



SPENCER MILLER, JH 
RUTH BRYAN ROHDEl 
THOMAS V. SMITH 
GEORGE EDGAR VINC 
WILLIAM ALLEN WH| 
RAY LYMAN WILBl 
JOSEPH H. WILLITS I 



Portrayals of many of the varied jobs 
make up the intricate web of American in^ 
trial life; with the voices of workers brot 
by CBS directly from tunnels, laboratoi 
ranches, filling-stations and workshi 
throughout the land. The January sched^ 
JANUARY 5 : Pullman Porter. 
JANUARY 14: Ship Worker. 
JANUARY 21 : Cartoon Animator. 
JANUARY 28 : Glass Worker. 



Columbia presents a novel series in which fo 
typical citizens, chosen from every walk 
life, are the guests of Lyman Bryson at dinnt 
during which solutions to current problei 
are sought through an exchange of idea 



1^ JANUARY 8 
JANUARY 15 
JANUARY 22 



1 




"How Much Relief?" 
"Change the Wagner Act?" 
"What Should Be Our Forei 



How Safe Are Civil Liberties 



.35 



EDUCATIONAL 
PROGRAMS 




Of Men and Books 
4:45-5:00 p.m. 

EACH TUESDAY 




DESCRIPTION 



Current books and authors are discussed by Pro- 
fessor John T. Frederick of the Medill School 
of Journalism at Northwestern University. 
JANUARY 3: "Radio Writing," by Max Wylie. 
JANUARY 10: Books by Clark B. Firestone, 
Russell Lord and Florence Page Jaques. 
JANUARY 17: Books by Richard Hughes and 
Norbert Castaret. 

JANUARY 24: Books by Gareta Busey, Edith 
Endora Kohl and David McLaughlin. 
JANUARY 31 : "The Dissenting Opinions of 
Mister Westbrook Pegler." 



Men Behind the Stars 
5:15-5:30 p.m. 



EACH FRIDAY 




The lives and discoveries of astronomers 
throughout the ages are dramatized in this 
series, presented by Prof. \^^lliam H. Barton. 
Jr. of the Hayden Planetarium, and Hans 
Christian Adamson of the American Museum. 
JANUARY 6: Caroline Hershel. 
JANUARY 13: John Hershel. 
JANUARY 20: Adams. 
JANUARY 27: Leverrier. 



''Americans All — 
Immigrants All" 
2:00-2 :30 p.m. 

EACH SUNDAY 




This new series dramatizes the outstanding 
contributions made by all races in building 
the America of today. John W. Studebaker, 
Commissioner of Education, supervises and 
Gilbert Seldes prepares the scripts. 
JANUARY 8: The Irish in the Ignited States. 
JANUARY 15: Germans in the United States. 
JANUARY 22: Scandinavians. 
JANUARY 29: Closing Frontiers. 



m mnmu programs 



EDUCATIONAL 
PROGRAMS 



DESCRIPTIO 



American School 
of the Air 

2:30-3:00 p.m. 

MONDAY THRU FRIDAY 





THE AMERICAN SCHOOL OF THE AIR IS It 
eleventh consecutive season on the Colur 
Network. The January schedule: 

Mondays— Frontiers of Democracy. 

JANUARY 9: Community Planning: "Rec^ 
tion." 

.JANUARY 16: Education: "Education and 
Nation." 

JANUARY 23: "Children and Youth in a Der 
racy." 

JANUARY 30: (Second Semester) "Go 
Young Man!" 

Tuesdays — The Music of America. 
JANUARY 3 : American Grand Opera. 

JANUARY 10 AND 17: American Symphc 
Music. 

JANUARY 24: Music Composed by Ameri| 
High School Students. 

JANUARY 31: (Second Semester) Music 
the Friendly Arts— "Music and Dancing. 

Wednesdays — This Living World. 

JANUARY 4: Issues before the New Congrw 

JANUARY 11: Science in Modern Life. 

JANUARY 18: Neutrality — America's Forei; 
Policy. 

JANUARY 25: To he announced. 



I 



EDUCATIONAL 
PROGRAMS 




American School 
of the Air 

(Continued) 




DESCRIPTION 



Thursdays — A'pm; Horizons. 

JANUARY 5: Reptiles of Land and Water. 

ANUARY 12: Wings Over the World. 

ANUARY 19: Our Remaining Wild Life. 

JANUARY 26: The Vanishing Wilderness. 

Fridays — Lives Between the Lines. 

JANUARY 6: "Giants in the Earth," hy Ole E. 
Rolvaag. 

JANUARY L3 : "Under the Lion's Paw," by Ham- 
lin Garland. 

JANUARY 20: "Nine Prisoners," by William 
March. 

JANUARY 27: "In Dixon's Kitchen," by Wilbur 
I Stout. 



Highways to Health 
4:00-4:15 p.m. 

EACH TUESDAY 

4:30-4:45 p.m. 

TUESDAY, JANUARY 10 




The New York Academy of Medicine arranges 
these medical talks for the layman. Dr. lago 
Galdston, executive secretary, is in charge. 

JANUARY 3: Dr. Eugene Bernstein, Beth David 
Hospital : "How Your Mind and Nerves Affect 
Your Skin." 

JANUARY 10: Dr. Edward E Hartung, Post 
Graduate Medical School and Hospital "Ar- 
thritis Can Be Cured." 

JANUARY 17: Dr. Frank C. Yoemans. Poly- 
clinic: "Warning Flashes from the Digestive 
Tract." 



m mnmu mmm 



CHILDREN'S 
PROGRAMS 




"So You Want to Be " 

5:15-5:30 p.m. 

EACH WEDNESDAY 



Successful persons in all walks of life 
subjects of interviews by youngsters who 
to follow in their footsteps. The prograr 
presented with the cooperation of Young At 
ica magazine. 

JANUARY 4: Dr. Roy Chapman Andre 
Museum of Natural History —"So You Wa^ 
Be an Explorer and Naturalist." 

JANUARY 11: H. V. Kaltenborn, CBS comi 
tator— "So You Want to Be a Radio 
Commentator." 

JANUARY 18: Admiral Richard E. Byrd 
You Want to Be an Arctic Explorer." 

JANUARY 25: Dean John T. Madden, N. 
School of Commerce —"So You Want to 
Accountant." 



"March of Games" 
5:15-5:30 p.m. 

EACH WEDNESDAY AND FRIDAY 



Children who like asking questions and 
dren who prefer answering them are 
opportunity on this bi-weekly CBS prog^ 
directed by Nila Mack. Questions submit 
by youthful listeners are posed to four equa 
youthful contestants, and prizes award 
Arthur Ross, 14- year-old master of ceremor 
and Sybil Trent, 11-year-old "Miss Dr 
Major" are featured. 



"Let's Pretend" 

5:1.5-5:45 p.m. 

EACH MONDAY AND THURSDAY 



The world's great fairy tales and original 
tasies are dramatized by Nila Mack and j 
sented on a new schedule of twice weekly v 
a cast of child actors. These dramas have b 
a Columbia children's feature for eight ye 



39 



RELIGIOUS 
BROADCASTS 



PROGRAM AND TIME 



Church of the Air 



10:00-10:30 a.m. 
1 :00-l :30 p.m. 
EACH SUNDAY 




DESCRIPTION 



iheChurchofthe Air Is presenting its 8tn 
consecutive year of Sunday morning and after- 
noon broadcasts. Services are conducted by 
representatives of the major faiths. flj 

JANUARY 1: Morning — Rt. Re\. Henry St. 
George Tucker, Bishop of Virginia and Presid- 
ing Bishop of the Episcopal Church in the 
United States. 

Afternoon— Dr. Joseph E. Merrill, Member of 
the Council of the Twelve. Church of Jesus 
Christ of Latter Day Saints, Salt Lake City. 

JANUARY 8: Morning — Rev. Henry H. Bagger, 
D. D., President of the Pittsburgh Synod of the 
Evangelical Lutheran Church. 

Afternoon — Rev. Thomas E Conlon, 0. P, 
National Director, Holy Name Societies and 
editor of the Holy Name Journal, N.Y.C. 

I JANUARY 15: Morning — Bishop Charles L. 
Mead, Methodist Episcopal Church, Kansas 
City. 

Afternoon — Rahhi Leo Jung. Jewish Center, 
. N.Y.C. 

JANUARY 22: Morning — Re\. A. M. MacDon- 
ald, D. D., Executive Secretary, Chicago City 
Society (Baptist). 

Afternoon — Most Rev. Hugh C. Boyle. I). D., 
Bishop of Pittsburgh. 

JANUARY 29: Morning — Re\. J. \\. (',. Ward. 
D.D., Litt.D., First Presbyterian Church. Oak 
Park, Illinois. 



40 



CBS SUSTIIMIG PROGRAMS 



RELIGIOUS 
BROADCASTS 



AND TIME 



Church of the Ait" 

(Continued) 




D E S C R I P T I 



-ternoon—t>r. Frederick M. Smim^Presi 
Reorganized Church of Latter Day S\ 
(Reorganized Mormon), Independence, 



"Wings Over Jordan" 
9:00-9:30 a.m. 

EACH SUNDAY 



This program of religious talks and spirit! 
is presented by outstanding Negro leaders! 
educators and a choir of 35 voices. 

JANUARY 1 : John Wesley Dobbs, Grand 
ter, Ancient Free and Accepted Masons, 
lanta, Ga. 

JANUARY 8: Special anniversary musical 
' gram by the "Wings Over Jordan" Choir. 

JANUARY 15: Rev. R. L. Bradby, Pastor, 
ond Baptist Church, Detroit. 

JANUARY 22 : James E. Gayle, music and 1: 
distributor, New Orleans. 

JANUARY 29: S. Albert Jackson, Knoxville 



National Convention 
of Evangelists 
4:45-5:00 p.m. 

FRIDAY, JANUARY 6 



■I 



Dr. Harry W. Vom Bruch, president of I 
International Association of Evangelists, iaJ 
speaker; Mrs. "Ma Billy" Sunday says 
invocation prayer. 



Russian Christmas 
Service 

11:00-12:00 Noon 

SATURDAY, JANUARY 7 




A service in observance of Christmas, < 
brated by Russians on January 7, is broai 
from the Holy Virgin Church, Philadelpl 
The Very Rev. Evdokim Polevoy intones 
prayer, and an unaccompanied choir of si 
voices chants. 



41 



r 



PERSONALITIES 



PROGRAM AND TIME 



"This Is New York'' 
8:00-9:00 p.m. 

EACH SUNDAY 





The new CBS variety show, "This Is New York," 
draws its stars and its material directly from 
the Big City and brings to the microphone 
such entertainingly divergent personalities as 
Mayor LaGuardia, Elsa Maxwell, ex-Mayor 
James J. Walker, Louis Armstrong and Alex- 
ander \^oollcott. Deems Taylor is the current 
master of ceremonies, while Leith Stevens and 
his orchestra supply the music. The entire show 
is produced by Ed Gardner, who also appears 
as "Archie," a heckler. 



Irene Beasley's 
R. F. D. #1 

2:00-2:15 p.m. 

MONDAY THRU FRIDAY 

BEG. JAN. 16, 2:15-2:30 p.m 




This intimate and informal "one-woman" 
show of music and homely commentary by 
Irene Beasley is dedicated to America's farm 
women. One of the features is the Friday 
"meetin'-day" with guests and studio audience. 



Richard Maxwell 

9:00-9:15 a.m. 

MONDAY, WEDNESDAY 
AND FRroAY 



Richard Maxwell presents three programs of 
hymns and inspirational songs each week. 
Homely philosophy in poetry and prose aug- 
ments the songs of the CBS tenor. 



Major Bowes' 
Capitol Family 

11:30 a.m.-12 :30 p.m. 

EACH SUNDAY 



Major Bowes' Family includes the Dalton 
Brothers (Kelly, Jack and Pete), Helen Alex- 
ander, soprano; Nicholas Cosentino, tenor; 
Charles Magante, accordionist; Sam Herman, 
xylophonist, and Waldo Mayo's Orchestra 



Bob Byron 

8:00-8:15 a.m. 

MONDAY THRU SATURDAY 




Bob Byron helps the Columbia audience tc 
waken in a cheerful mood with his sons 
whistling and merry banter. 



A9 



CBS SlISTAIIIIG PROGRAMS 



LIGHT MUSIC 



43 



7:00-7:30 p.m. ^|^|| 

EACH SATURDAY 


With Walter Gross ias baniI"iSirecto^anaTB 

Seymour as swing commentator, the Sv 
P Club guests this month include Kay Tho 
1 son, the Andrews Sisters, Louis Armstn 

Bobby Racket and Jack Jenney. 


Time Out for Dancing 
4:15^:45 p.m. 

EACH WEDNESDAY 


Mark Warnow, brilliant young CBS condu( 
leads his band in this new series of dance ] 
grams. Barry Wood, baritone and Edith E 
popular network singer, are the vocalists. 


Ray Block's Varieties 
4:15-4:45 p.m. 

EACH THURSDAY 


Ray Block leads his orchestra in these vai 
programs, assisted by guest vocalists 
rhythm groups. 


Al Bernard's 
Merry Minstrels 

FRIDAYS, 2:15-2:30 p.m. 


A streamlined, modern version of the old-1 
minstrel show. Al Bernard, long a headlim 
this field of entertainment, is starred. 


Jack Berch 

TUESDAY, 10:30-10:45 p.m. 
FRIDAY, 6 :45-7 :00 p.m. ^I^Hi 


Jack Berch, Columbia's baritone star, is h^ 
with Leith Stevens and his orchestra in thisB 
||^ twice-weekly program. m 


National HillbiUy 
Champions 

SATURDAY, 10:00-10:30 a.m. 


Hillbilly music, performed by the natio 
leading mountaineer group, Pappy Cheshii 
National Hillbilly Champions, is heard ei 
. Saturday mornmg trom station KMUa. 


"Musical Weekly" 

]0:30-11:00 p.m. ^^^^ 

EACH WEDNESDAY 


Buddy Clark's "Musical Weekly" features? 
Wynn, Joe Sodja and Leith Steven's orches 
1 and instrumentalists. 





LIGHT MUSIC 



PROGRAM AND TIME 



Moods lor M(nlerii8 

1:30-2:00 p.m. 
EACH SATURDAY 



DESCRIPTION 



Lyn Murray, outstanding young conductor, 
directs these programs of original arrange- 
ments of modern music, and features guest 
soloists and (•lit)ruses. 



I 



CBS Vocalists 

Various hours 

MONDAY THRU SATURDAY 



The Columbia Network schedule of vocal pro- 
grams includes many young singers of popular 
songs in many styles and interpretations. 
Among the current vocalists are: 



Ruth Carhart 
Edith Dick 
Ray Heatherton 
Audrey Marsh 



Doris Rhodes 
Genevieve Rowe 
Jack Shannon 
Barry Wood 



I 



Nan Wynn 



Deep River Boys, 
Eton Boys, 
Four Clubmen 

Various hours 



These harmony groups are featured on the 
Columbia Network throughout the week. Each 
has a distinctive vocal style, and all continue 
to be network favorites. 



Dance Orchestras 

Various hours 
MONDAY THRU SUNDAY 



■ 
I 



America's leading dance bands provide a full 
schedule of current hits and old favorites to 
Columbia's listeners each evening. These top 
ranking bands are scheduled for January: 

Dick Barrie 



Charles Bauni 
Cab Calloway 
Bob Chester 
Tommy Dorsey 
Eddie Duchin 
Ted Fiorito 
Glen Gray 
George Hall 



George Hamilton 
Herbie Holmes 
Sammy Kaye 
Henry King 
Kay Kyser 
Enoch Light 
Vincent Lopez 
Leighton Noble 
Buddy Rogers 



ADDGIDl: 



DECEMBER PROGRAMS 



Columbia's Special Feature broadcasts are arranged on a week to 
week, sometimes day to day, and even, on occasion, hour to hour 
basis. One result of this flexibility and timeliness is the following 
partial list of December programs which were arranged too late for 
inclusion in the last month's issue of the Columbia program book. 



PAN-AMERICAN CONFERENCE 

• DECEMBER 8: From the Eighth Interna- 
tional Conference of American States at 
Lima, Peru, CBS broadcast talks by the Mex- 
ican, Argentine and Brazilian Ambassadors 
to Peru, 6:45-7 p.m. 

• DECEMBER 10: Secretary of State Cordell 
Hull reported to the American people the 
progress of the Conference, 5-5:30 p.m. 
Alfred M. Landon, former Governor of Kan- 
sas, followed with a talk, 6:45-7 p.m. 

• DECEMBER 11: Father John F. O'Hara, 
president of Notre Dame, spoke from Lima 
as a representative to the Conference, ad- 
dressing his talk to communion breakfasts 
of Notre Dame alumni, 9:45-10 p.m. 

• DECEMBER 12: Dr. Samuel Guy Inman, 
Latin American expert and CBS representa- 
tive at the Conference spoke from Lima, 7- 
7:15 p.m. 

• DECEMBER 13: Secretary Hull made a 
second CBS broadcast from Lima, 10:45-11 
p.m. 

Dr. Walter Van Kirk, director of the Na- 
tional Peace Conference and Mrs. William 
Dick Sporburg of the National Commitee on 
the Cause and Cure of War. Carlos Concha, 



foreign minister of Peru and Lawrence A. 
Steinhardt, U. S. Ambassador to Peru, spoke 
from Lima on International Golden Rule 
Week, 10:45-11 p.m. 

# DECEMBER 18: H. V. Kaltenborn, CBS 
news analyst, interviewed Don Tracy, presi- 
dent of the Electrical Workers Union of 
America and Prof. Charles G. Fenwick of 
Bryn Mawr, delegates to the Conference, in 
a two-way hook-up between Lima and New 
York, 1 :30-l :45 p.m. 

# DECEMBER 23: Mrs. Elise E Musser, Iowa 
state senator, and Don Tracy were intro- 
duced from Lima by Dr. Inman, 10:45-11 
p.m. 

# DECEMBER 24 and 25: Two final broad- 
casts from the Eighth International Confer- 
ence of American States were heard on 
Christmas eve, 6:45-7 p.m. and Christmas, 
7-7:30 p.m. 

PUBLIC AFFAIRS 

# DECEMBER 4: Jacques Kayser, Radical 
Socialist party leader, was interviewed from 
Paris by William L. Shirer, 1 :30-l :45 p.m. 

# DECEMBER 7: Raymond Moley spoke on 
''The Elections ' before a luncheon of the 
National Association of Manufacturers, 
2:15-2:30 p.m. 



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W. Gibson Carey, Jr., president of the Yale 
\nd Towne Manufacturing Company, stated 
What Helps Business Helps You," 6:05- 
:15 p.m. 

I. M. Ornburn, secretary-treasurer of the 
Union Label Trades Department of the 
\.. E of L., urged Christmas shoppers to buy 
)nly American-made, union-made articles, 
):30-5:45 p.m. 

Anthony Eden talked of "Democracy and 
he Modern World" before the Annual Con- 
gress of American Industry in New York, 
10:30-11 p.m. 

H DECEMBER 10: From Geneva, John G. 
Winant of the International Labor Office, 
iiscussed "Social Changes," 2:15-2:30 p.m. 

Senator Harry Byrd (D) of Virginia, took 
ip "The National Issues in the Light of the 
November Elections," 3 :30— 4 p.m. 

Democracy in the Western World" was 
he topic of Thurman Arnold, Assistant 
United States Attorney General, 10:45-11 
a.m. 

DECEMBER 15: President Roosevelt made 
a brief speech at the ground-breaking cere- 
nonies for the Thomas Jefferson Memorial 
in Washington, 2:30-2:45 p.m. 

'M 

Ckis» General Hugh S. Johnson discussed his 
tvork as a member of the President's Birth- 
lay Ball Committee, 7:15-7:30 p.m. 

DECEMBER 16: J. Edgar Hoover, director 
eJfroii j£ ^Yie Federal Bureau of Investigation, 



poke about his G-Men, 10:45-11 p.m. 



> DECEMBER 17: A. L. Easterman. British 
journalist, described the French-Italian 
:risis on the scene at Tunis, 6:15-6:30 p.m. 



Representative Martin Dies (D) of Texas, 
spoke on "Plans for Continuing the Investi- 
gation of un-Americanism," 9-9:30 p.m. 

Representative Arthur R Lamneck (D) of 
Ohio, shed light on "What a Retiring Con- 
gressman Thinks About," 10:45-11 p.m. 

# DECEMBER 19: Ruth Brine interviewed Dr. 
W: E Ogburn and C. W. Eliot 2nd of the 
Public Affairs Committee, on the technology 
report of the National Resources Committee, 
2 :30-3 p.m. 

# DECEMBER 20: William McC. Martin, 
President of the Stock Exchange made his 
first radio speech, from St. Louis, 10:45- 
11:15 p.m. 

# DECEMBER 27: Keith Morgan and George 
Riley discussed preparations for the Presi- 
dent's Birthday Ball, 10:45-11 p.m. 

9 DECEMBER 28 : Dr. James T. Shotwell esti- 
mated "Woodrow Wilson's Place in His- 
tory," 5-5:15 p.m. 

# DECEMBER 29: Sir Richard Gregory, Brit- 
ish scientist, discussed "Religion in Science," 
from Richmond, Virginia, 6:45-7 p.m. 

# DECEMBER 30: Representative Samuel B. 
Pettengill (D) of Indiana explored "Amer- 
ica's Bill of Rights," 10:45-11 p.m. 

# DECEMBER 31 : Premier Juan Negrin of 
Spain, spoke in a special broadcast from 
Barcelona, 3:00-3:30 p.m. 

Two broadcasts from Washington ac- 
quainted the nation with the freshman mem- 
bers of Congress. The Representatives had 
their hour. 4:30-5:30 p.m., while the babies 
among the elder statesmen of the Senate 
lold the United States what they plan to do 
for it, 9-9:30 p.m. 



SPECIAL EVENTS 

• DECEMBER 2: The Rubber Ball, held in 
Akron, the "Rubber City," was described by 
Bob Trout, 10:45-11 p.m. 

• DECEMBER 7: France Laux, ace CBS base- 
ball announcer, moved to ringside to report 
the battle between Tony Galento and Otis 
Thomas in St. Louis, 11 :10— 12 midnight. 

• DECEMBER 10: The Secretary of War and 
Mrs. Harry H. Woodring were heard during 
the launching of the S. S. Ancon. latest addi- 
tion to the Merchant Marine, 12:30-12:45 
p.m. 



The All-America Board of Football pre-1 
sented its fifteenth annual team to the natioi 
in a coast-to-coast broadcast, with interview! 
of the eleven members, under the guidance 
of Christy Walsh, chairman of the board 
and Ted Husing. 9-9:30 p.m. 

• DECEMBER 13: The annual auction of un 
claimed articles in the N. Y. Post Office wai 
broadcast from the auction room with de 
scription by Charles Stark, 11-11:15 a.m. 

• DECEMBER 31 : Ted Husing interviewed!! 
coaches Tom Stidham and Major Bob Ney^ 
land, of Oklahoma and Tennessee, on the 
eve of the Orange Bowl football game ii| 
Miami, 2:30-3:00 p.m. ' 



1 



THE COLUMBIA BROADCASTING SYSTEM 

Administrative Offices: 485 Madison Avenue, New York • 1622 Chestnut Street, Philadelphia 
410 North Michigan Avenue, Chicago • 902 Fisher Building, Detroit • 817 Earle Building. 
Washington • Columbia Square, Hollywood • Palace Hotel, San Francisco 




Radio makes "better neighbors" in 
South America. CBS inaugurates 
a comprehensive, new American pro- 
gram service by short-wave. See pg. 43 



WABC Local Sponsored Programs: listed on page 23 



EARLY five billion dollars are spent each year by the fourteen and a 



half million people in wabc's daytime primary listening area. In this 
—the world's largest market— wabc is the best known and best liked station 
because it carries (with very few exceptions) every Columbia Network 
program described on the following pages. In addition to its brilliant net- 
work schedule, wabc has CBS-created local programs, with ready-built 
audiences, available now for local sponsorship. A list of current wabc spon- 
sors is given on pages 23 and 24. Would you like to know ivhy these adver- 
tisers selected WABC? (A reply card is bound into the back of the book.) 




30 




'!y, ha 



THE COLIIimiA 

fmm BOOK 



CBS SPONSORED PROGRAMS: pp. 3 to 24 
CBS SUSTAINING PROGRAMS: pp. 25 to 47 

Published monthly for advertising executives by 
THE COLUMBIA BROADCASTING SYSTEM 
485 Madison Avenue, New York City, N. Y. 



Copyright by Rand McNally & Co., New York. Reproduction License 09OS 



\m\: mmm unm amn 



• AUTOMOTIVE 

CHRYSLER CORPORATION: 

Plymouth, Dodge, DeSoto, 
Chrysler motor cars Page 5 



FORD MOTOR COMPANY: 

Ford, Lincoln, Lincoln Zephyr . 

UNITED STATES RUBBER COMPANY: 
Tires and Rubber Products . 

• CIGARETTES & TOBACCO 



A. S. BOYLE COMPANY: 

Hill's Nose Drops Page 

CAMPANA SALES COMPANY: 
Italian Balm, Dreskin, 

Coolies. D.D.D Page 5| 

Page 9 CHESEBROUGH MANUFACTURING COMPANY: 



Page 21 



AMERICAN TOBACCO COMPANY: 

Lucky Strike Cigarettes, 

Half & Half Smoking Tobacco. 

Roi-Tan Cigars Page 3 

LIGGETT & MYERS TOBACCO COMPANY: 
Chesterfield Cigarettes .... Page 15 

P. LORILLARD COMPANY: 

Old Gold Cigarettes Page 15 

PHILIP MORRIS & COMPANY, LTD.: 

Philip Morris Cigarettes .... Page 17 

R. J. REYNOLDS TOBACCO COMPANY: 
Camel Cigarettes, 
Prince Albert Tobacco 



U. S. TOBACCO COMPANY: 

Dill's Best, 

Model Smoking Tobacco . 
*^ CONFECTIONERY 



Page 19 
Page 21 



EUCLID CANDY COMPANY: 

Confectionery Page 9 

PETER PAUL, INC.: 

Mounds Candy Bars Page 23 

WM. WRIGLEY JR. COMPANY: 

Wrigley's Spearmint Gum, 
Wrigley's Doublemint Gum . 

• DRUGS & TOILET GOODS 



Page 21 



AFFILIATED PRODUCTS, INC.: 

Edna Wallace Hopper Cosmetics . Page 3 

ANACIN COMPANY: 

Anacin Page 3 

BAYER company: 

Bayer Aspirin Page 3 



"Vaseline" preparations 



Page 



colgate-palmolive-peet company : 

( See also Laundry Soaps) 
Colgate Dental Cream, 
Colgate Tooth Powder. 
Palniolive Soap. 
Palmolive Shave Cream. 
Palmolive Brushless Shave . Pages 5 and 7 

DUART manufacturing COMPANY: 

"Creme of Milk" Face Cream, 

Lotion, Lipstick, etc Page 7 

INTERNATIONAL CELLUCOTTON 
PRODUCTS CO.: 

Kleenex Page 13 

KOLYNOS COMPANY: 

Kolynos Toothpaste Page 13 



Iosco 
pipl 

alavf 

IcoMi' 

fonJe 



LADY ESTHER COMPANY: 
Cosmetics .... 



Page 13 



THE LAMBERT COMPANY: 
Listerine Products, 

Prophylactic Brushes Page 13 

THOMAS LEEMING CO.: 

Baume Bengue Page 23i 

LEVER BROTHERS COMPANY: 
(See also Foods: Laundry Soaps) 

Lux Toilet Soap Page 13 

Lifebuoy Page 15 

MENNEN COMPANY: 

Mennen Drug Products .... Page 17 

MCKESSON & ROBBINS, INC.: 
Calox Toothpowder, 
Solidified Albolene . ... Page 15 

NOXZEMA CHEMICAL COMPANY: 

Noxzenia Page 1 / 

THE PROCTER & GAMBLE COMPANY: 

( See also Laundry Soaps ; Foods) 

Ivory Soap. Drene Page IT 



MS 

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FOODS & BEVERAGES 

OSCO COMPANY: 

osco (Milk Amplifiei I . . 
:ampbkll soup company: 
aniphell's Soups, 
ieans. and Tomato Juice 



LAUNDRY SOAPS & ACCESSORIES 



Page 23 



MP1\T 

P32e 



:alavo growers of California: 

:alavos Page 

:ontinEiNTal baking company, inc.: 
It'onder Bread. Hostess Cake . . Page 



esoa 



Pages 5 and 23 
5 



FISCHER CO.: 

Vstor Coffee Page 23 

JENERAL foods CORPORATION: 
See also Laundry Soaps) 
Calumet Baking Powder. 

iamond Crystal Salt, 
luskies. Post Toasties. Postum. Sanka Coffee. 
?wans Down Cake Flour . . Pages 9 and 1 1 

GENERAL MILLS. INC.: 
See also Miscellaneous) 

lorn Kix Page 1 1 

HAWAIIAN pineapple COMPANY: 

Dole"' Pineapple, 

'Dole" Pineapple Juice .... Page 11 
HORN & HARDART CO.: 
\utomats Page 23 



KELLOGG COMPANY: 
fCellogg s Corn Flakes 



Page 13 



. Pa?f 



15T; 



LEVER BROTHERS COMPANY": 
^See also Drugs; Laundry Soaps) 
Spry Page 15 

LIGGETT DRUG CO.: 

'Fountain Service Page 23 

PENICK & FORD. LDT. : 

,My-T-Fine Dessert Page 17 

PET MILK SALES CORPORATION: 

Pet Evaporated Milk Page 17 

THE PROCTER & GAMBLE COMPANY: 
\( See also Toilet Goods; Laundry Soaps) 

iCrisco Page 19 

RALSTON PURINA COMPANY: 

Cereal products Page 19 

S AND W FINE FOODS, INC.: 

Food products Page 21 



Page 



COLGATE-PALMOLIVE-PEET COMPANY 
( See also Drugs & Toilet Goods) 
Concentrated Super Suds 
THE CUDAHY PACKING COMPANY: 
( )ld Dutch Cleanser Page 

GENERAL FOODS CORPORATION: 
(See also Foods) 
La France. 

Satina Page 



1 



LEVER BROTHERS COMPANY: 
^.See also Drugs; Foods) 

Rinso Pages 13 and I.t 

THE PROCTER & GAMBLE COMPANY: 
(See also Toilet Goods; Foods) 
Chipso, Ivory. Oxydol 

• LUBRICANTS 

ETHYL GASOLINE COMPANY: 

■"Ethvl" gasoline 



Page 19 



age / 



GULF OIL CORPORATION: 

Motor Oil and Gas Page 1 1 

RIO GRANDE OIL, INC.: 

Petroleum products Page 19 

THE TEXAS COMPANY: 

"Texaco" products Page 21 

• MISCELLANEOUS 

BULOVA WATCH CO.: 

Bulova Watches Page 23 

DUNN & MCCARTHY', INC.: 

Enna-Jettick Shoes Page 23 

E. I. DL PONT DE NEMOURS 
& COMPANY: 

Institutional Advertising .... Page 7 

GENERAL MILLS, INC.: 

(See also Foods) 

Institutional Advertising . . . . Page 1 1 
HOUSEHOLD FINANCE CORPORATION: 
Personal Loan Service .... Page 1 1 

INTERNATIONAL SILVER COMPANY: 

1847 Rogers Bros. Silver. . . .Page 13 

MELVILLE SHOE CO.: 

Thorn McAn Shoes Page 23 

OLSON RUG CO.: 

Olson Rugs Page 23 

PERSONAL FINANCE COMPANY: 

Personal Loan Service .... Vniie 1 7 



:AII time listed on the following pages is current New York time unless otherwise indicated. 



m mmm programs 



AFFILIATED PRODUCTS, INC. 




Edna Wallace Hopper Cosme' 



AMERICAN TOBACCO COMPANY 



Lucky Strike Cigarettes 



ltd. 



Half & Half Smoking Tobacc 



Bei 
lb 



Roi-Tan Cigars 



ANACIN COMPANY Anacin 



BAYER COMPANY Bayer Aspirin 



A. S. BOYLE COMPANY Hill's Nose Drops 



3 



1 





; Romance of Helen Trent 

\t>rinJ fi rnmji 
't^i mi H I iiiiKi 

i also A. S. BOYLE CO.) 


Mon., Tues., Wed. 
12:30-12:45 p.m. 

ORIGINATES: WBBM 


Blackett-Sample-Hummert, Inc. 


269 Weeks 


arettes 


ir Hit Parade 

fk Warnow s Urcnestra, 
ny Ross, Raymond Scott's 
ntet, Kay Lorraine and the 
gsmiths 

■ Popular music and vocalists 


Saturday 

lyj tXjyj — p. 111. 

ORIGINATES: WABC 


Lord & Thomas 


144 Weeks 


dngToli! 


a Bemie and All the Lads 

1 Lew Lehr 

Music and comedy 


Sunday 

5 -30-6 -00 n m 

Rebroadcast 

12 mid.-l2 :30 a.m. 

ORIGINATES: WABC 


Young & Rubicam, Inc. 






phie Tucker and Her Show 

^]\Iusical 


Mon., Wed., Fri. 

6:45-7:00 p.m. 

Rebroadcast 

Man., Wed., 12:30-12:45 

a.m.; Fri., 1-1 :15 a.m. 

ORIGINATES: WABC 


Lord & Thomas 






Ir Gal, Sunday 

Serial drama 

2 also KOLYNOS company) 


Mon., Tues., Wed. 
12:45-1:00 p.m. 

ORIGINATES : WABC 


Blackett-Sample-Hummert, Inc. 


105 Weeks 


1 
D 


;ond Husband 

ii Helen Menken, presented 
the Famous Actors' Guild 
Dramatic 


Tuesday 
7:30-8:00 p.m. 

ORIGINATES: WABC 


Blackett-Sample-Hummert, Inc. 


386 Weeks 


( 


e Romance of Helen Trent 

Serial drama 

e also AFFILIATED PRODUCTS, INC.) 


Thurs. and Fri. 
12:30-12:45 p.m. 

ORIGINATES : WBBM 


Blackett-Sample-Hummert, Inc. 


194 Weeks 



* !e figures indicate the total number of weeks 
I which the client has used CBS facilities. 



m ^nmm programs 




CHESEBROUGH MANUFACTURING 
COMPANY 



"Vaseline" preparations 



CHRYSLER CORPORATION 



Plymouth 
Dodge 
DeSoto 
Chrysler 



COLGATE-PALMOLIVE-PEET COMPANY Colgate Dental Cream 



Palmolive Shave Cream 
Palmolive Brushless Shave 



Concentrated Super Suds 




PROGRAM 




AGENCY 



ftcher Wiley 



Thursday 

12:45-1:00 p.m. PST 
originates: knx 



Lord & Thomas 



■BDp 

f 4 Weeks 



it Nighter 

Barbara Luddy and 
Tremayne 

)rama at the "Little Theater 
ff Times Square" 



Friday 

8:00-8:30 p.m. 
originates: wbbm 



Aubrey, Moore & Wallace, Inc. 



53 Weeks 



lo Juice 



npbell Playhouse 

on Welles, director; 
guest stars 
Iramatizations 



Friday 

9:00-10:00 p.m. 
originates: wabc 



Ward Wheelock Company 



217 Weeks 



■atioiis 



Christian 

ring Jean Hersholt 

Dramatic 



Tuesday 

10:00-10:30 p.m. 
originates: knx 



McCann-Erickson, Inc. 



43 Weeks 



?jor Bowes' 

liiginal Amateur Hour 

\4mateurs, with Major Bowes 
[is Master of Ceremonies 



Thursday 
9:00-10:00 p.m. 
originates: wabc 



Ruthrauff & Ryan, Im 



152 Weeks 



Mill 



Igate Ask-It Basket 

1 Mc Williams, MC 

Questions and answers 



Ting Busters 

; Police-file dramatizations 



and Marge 

Serial drama 



m 



Wednesday 
7:30-8:00 p.m. 

Rebroadcast 
10:30-11:00 p.m. 
originates: wabc 

Wednesday 
8:00-8:30 p.m. 
Rebroadcast 
12:00-12:30 a.m. 
originates: wabc 

Mon. thru Fri. 
10:15-10:30 a.m 
Rebroadcast 
4:15^:30 p.m. 
originates: wabc 



Benton & Bowles. In( 



93 Weeks 



151 Weeks 



152 Weeks 




*\*te figures indicate the total number of weeks 
\' which the client has used CBS facilities. 



m SPONSORED PROGRAMS 



COLGATE-PALMOLIVE-PEET COMPANY Palmolive Soap ^^"Pj 

Continued 



^^^^^ 



Colgate Tooth Powder 



hi 



iMor 



CONTINENTAL BAKING CO., INC. 



Wonder Bread 
Hostess Cake 



THE CUDAHY PACKING COMPANY 



Old Dutch Cleanser 



DUART MANUFACTURING COMPANY 



"Creme of Milk" Face Creau, 
Lotion, Lipstick, etc. 



E. I. DU PONT DE NEMOURS & 
COMPANY 



Institutional Advertising 



ETHYL GASOLINE CORE 



'Ethyl" Gasoline 



3il 

mi 



i 





PROGRAM 


TIME 






1 


ritop House ^^^^^^^^^f^ 

[ ring Bess Johnson ^^^^^^^^ 
pramatic serial 


Mon. thru Fri. 
10:30-10:45 a.m. 
Re broadcast 
4:30-4:45 p.m. 

ORIGINATES: WABC 


Benton & Bowles, Inc. 


155 Weeks 


ider 


f 

pmother 

pramatic serial 

{ 


Mon. thru Fri. 

10:45-11:00 a.m. 
Rebroadcast 
4:45-5:00 p.m. 

ORIGINATES: WBBM 


Benton & Bowles-Chicago, Inc. 


93 Weeks 

1 




Wonder Show 

iring Jack Haley, Lucille Ball, 
^inia Verrill, Artie Auerbach 
rj Ted Fio-Rito's Orchestra 

lusic ana comedy 

tty Kitty Kelly 

m 


Friday 

7:30-8:00 p.m. 
Rebroadcast 
12:30-1 :00 a.m. 

ORIGINATES: KNX 

1 

Mon. thru Fri. 

1 10:00-10:15 a.m. 

1 Rebroadcast 
\ 4:00^:15 p.m. 

ORIGINATES: WABC 


Benton & Bowles, Inc. 


202 Weeks 




j helor's Children 

\ erial drama 


Mon. thru Fri. 
9:45-10:00 a.m. 
originates: wbbm 


Roche, Williams & Cunnyng- 
ham. Inc. 


214 Weeks 


Face&s 
etc. 


fnan Interest 

1 


Sunday 

2:30-3:00 p.m.PST 

ORIGINATES: KSFO 


Erwin, Wasey & Co. 


3 Weeks 


ertisiij 


Ealcade of America 

'mas Chalmers, narrator; 
5 1 rxuysaael, commentator; 
c Voorhees' Orchestra 
1 dramatic cast 


Monday 
8:00-8:30 p.m. 
Rebroadcast 
12 mid.-12 :30 a.m. 

ORIGINATES: WABC 


Batten, Barton, Durstine & 
Osborn, Inc. 


151 Weeks 




iie-Up Time 

jring Walter O'Keefe, 
I re Kostelanetz's Orchestra, 
J Thompson's Rhythm Singers 
1 guest stars 
lusical variety 


Thursday 
10:00-10:45 p.m. 

ORIGINATES: WABC 


Batten, Barton, Durstine & 
Osborn, Inc. 


3 Weeks 



'J figures indicate the total number of weeks 
ii'vhich the client has used CBS facilities. 



8 



m SPONSORED PROGRAMS 



CLIENT 



EUCLID CANDY COMPANY 
OF CALIFORNIA, INC. 




Confectionery 



FORD MOTOR COMPANY 



Ford 
Lincoln 

Lincoln Zephyr 



GENERAL FOODS CORPORATION 



Sanka Coffee 



Huskies 



^^Hl Calumet 



Calumet Baking Powder 
Swans Down Cake Flour 



Post Toasties 



t Columbia Pacific Netivork Only 



PROGRAM 




A G E N C 



[lox Manning 

Commentator 



tMonday 

5:30-5:45 p.m. pst 

ORIGINATES: KNX 



Sidney Garfinkel 
.Advertising Agency 



inday Evening Hour 

d Symphony Orchestra and 
Dfus, Wilfred Pelletier, con- 
itor*. Guest Soloists: 
!. 5: Richard Crooks 
!. 12 : Robert Casadesus 
1. 19: Lily Pons 
;. 26: John Charles Thomas 
Symphonic music, and talks by 
T. J. Cameron 

g. Feb. 26, Eugene Ormandy 
be guest conductor. 



Sunday 

9:00-10:00 p.m. 

ORIGINATES: WJR 



N. W. Aver & Son. Inc 



63 Weeks 



253 Weeks 



Po»-||ei 
keFIoo 



, the People 

1 Gabriel Heatter. Harry von Zell 
Guests 
leal-life experiences 

Penner 

1 Dick Ryan, Gay Seabrooke, 
cimy Lane. Margaret Bra\1on, 
i Atwell, Lillian Randolph, Joe 
le and Ben Pollack's Orchestra 
■ omedy and music 

e Smith Hour 

I Abbott and Costello. comedians : 
] e Aldrich Family," comedy 
al, Ted Straeter Choir, Jack 
ier's Orchestra and guest stars 
brief V show 

D E. Brown 

iji Frank Gill and Bill Demling, 
)iedians. Paula Winslow. 

garet McCrae. vocalist and 
jry Sosnik's Orchestra 

omedy and music 



Tuesday 
9:00-9:30 p.m. 

ORIGINATES : WABC 



Thursday 
7:30-8:00 p.m. 
Rebroadcast 
8:30-9:00 p.m. 

ORIGINATES: KNX 



Thursday 
8:00-9:00 p.m. 
Rebroadcast 
11:30-12 :30 a.m. 

ORIGINATES : WABC 



Saturday 
7:30-8:00 p.m. 

Rebroadcast 
11:00-11:30 p.m. 

ORIGINATES: KNX 



Young & Rubicam, Inc. 



Benton & Bowles, Inc. 



206 Weeks 



Young & Rubicam, Inc. 



Benton & Bowles. Inc. 



figures indicate the total number of iveeks 
^which the client has used CBS facilities. 



10 



m SPONSORED PROGRAMS 



r 



GENERAL FOODS CORPORATION 

Continued 




Diamond Crystal Salt 



Postum 



GENERAL MILLS, INC. 



Institutional Advertising 



Corn Kix 



ill 



GULF OIL CORPORATION 



Motor Oil and Gas 



mill 



HAWAIIAN PINEAPPLE COMPANY 



"Dole" Pineapple 
"Dole" Pineapple Juice 



HOUSEHOLD FINANCE CORPORATION Personal Loan Service 




ai.l 



t Columbia Pacific Netivork Only 



11 





iry Margaret McBride 

Radio columnist 



ite Smith— Noonday Chats 

News and features 

m and Abner 

Comedy sketches 



Mon., Wed., Fri. 
12:00-12:15 p.m. 

ORICINATES: WABC 

Tues, Thurs, Sat. 
12:00-12:15 p.m. 

ORIGINATES: WABC 

Mon., Wed., Fri. 
7:15-7:30 p.m. 
Rebroadcast 
11:15-11 :30 p.m. 
originates: knx 



Young & Rubicam, Inc 



Benton & Bowles, Inc. 



Young & Rubicam, Inc. 



206 Weeks 



rtisiDs 



Itenbom Comments 

News 



le Grouch Club 

h Jack Lescoulie 
Comedy 



Sunday 

10:30-10:45 p.m. 

ORIGINATES: WABC 

tTuesday 

9:30-10:00 p.m. pst 
originates: knx 



Batten, Barton, Durstine & 
Osborn, Inc. 

Blackett-Sample-Hummert, Inc. 



446 Weeks 



I 



reen Guild Show 

h screen stars as guests ; George 
irphy, MC, and Oscar Bradley's 
chestra 

Variety and drama 



Sunday 

7:30-8:00 p.m. 
originates: knx 



Young & Rubicam, Inc. 



260 Weeks 



uife 



molulu Bound 

rring Phil Baker, "Bottle", 
idrews Sisters and Eddie 
Lange's Orchestra 
Comedy, musical 



Saturday 
9:00-9:30 p.m. 
originates: wabc 



Young & Rubicam, Inc. 



3 Weeks 



■n'lce 



Can Be Done 

gar A. Guest, poet-philosopher, 
senting dramatized lives of 
nous guests 
Poetry and drama 



Wednesday 
10:00-10:30 p.m. 
Beg. Feb. 22: 
10:30-11 p.m. 

ORIGINATES : WBBM 



Batten, Barton, Durstine & 
Osborn, Inc. 



57 Weeks 



iOi' 



*he figures indicate the total number of weeks 
I which the client has used CBS facilities. 



m mmm programs 




INTERNATIONAL CELLUCOTTON 
PRODUCTS COMPANY 





P R O D L 


Kleenex 





INTERNATIONAL SILVER COMPANY 



1847 Rogers Bros. 
Wm. Rogers & Son 



KELLOGG COMPANY 



Kellogg's Corn Flakes 



KOLYNOS COMPANY 



Kolynos Toothpaste 



LADY ESTHER COMPANY 



Cosmetics 



THE LAMBERT COMPANY 



Listerine Products 
Prophylactic Brushes 



LEVER BROTHERS COMPANY 



Lux Toilet Soap 



Rinso 




13 



r Honor, Nancy James 

starring Barbara Weeks and 
|d Wever 
^Serial drama 

t 



Mon. thru Fri. 
12:15-12:30 p.m. 
originates: wabc 



Lord & Thomas 



Wer Theater 

irad Nagel, narrator-director, 
h guest stars of stage and screen 
Dramatic 



Sunday 

6:00-6:30 p.m. 

ORICmATES: KNX 



Young & Rubicam, Inc. 



66 Weeks 



wie Wing 

Aviation Adventure 



Mon. thru Fri. 
6:15-6:30 p.m. 
Rebroadcast 
8:15-8:30 p.m. 
originates: wabc 



J. Waher Thompson Company 41 Weeks 



J r Gal, Sunday 

]Serial drama 
iealsoANACiN company) 



Thurs. and Fri. 
12:45-1 :00 p.m. 

ORIGINATES: WABC 



Blackett-Sample-Hummert, Inc. 372 Weeks 



G y Lombardo and his 
C chestra 

Popular music 



Monday 

10:00-10:30 p.m. 
originates: wabc 



Lord & Thomas 



269 Weeks 



C and Central Station 

I IDramatic sketches 



Friday 

10:00-10:30 p.m. 

originates: wabc 



Lambert & Feasley, Inc. 



83 Weeks 



1 e Lux Radio Theatre 

Wh stars of stage and screen 

I \Drama; Cecil B. DeMille, director 

F;Town 

s rring Edward G. Robinson, 
V h Claire Trevor 
Dramatic 



Monday 

9:00-10:00 p.m. 

originates: KNX 

Tuesday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-12 a.m. 
originates: knx 



H 

*he figures indicate the total number of weeks 
I which the client has used CBS facilities. 



J. Walter Thompson Company 



Ruthrau£f & Ryan, Inc. 



167 Weeks 



132 Weeks 




m mmm programs 




LIGGETT & MYERS TOBACCO COMPANY Chesterfield Cigarettes 




R LORILLARD COMPANY Old Gold Cigarettes 




McKESSON & ROBBINS, INC. 



Calox Toothpaste 
Solidified Albolene 



■I 



PROGRAM 



TIME 



AGENCY 



O N 




olson Show 

h Martha Raye, Parkyakarkus, 
ji Gluskin"s Orchestra, Guest Stars 
Comedy and music 

Sister 

h Alice Frost and Martin Gabel 
Serial drama 



nt Jenny's Real Life Stories 

Dramatic 



Tuesday 
8:30-9:00 p.m. 
Rebroadcast 
12:00-12:30 a.m. 

ORIGINATES: KNX 

Mon. thru Fri. 
11:30-11:45 a.m. 
Rebroadcast 
2:00-2:15 p.m. 

ORIGINATES: WABC 

Men. thru Fri. 
11:45-12 noon 
Rebroadcast 
2: 15-2 :30 p.m. 

ORIGINATES: WABC 



Ruthrauff & Rvan. Tr 



132 Weeks 



125 Weeks 



107 Weeks 



ul W hitenian and his 
chestra, with Joan Edwards, 
Modernaires and Fred Uttal 

Musical Variety 

rns and Allen 

t«h Frank Parker, Ray Noble's 
] -hestra and Paul Douglas 
Comedy and music 



Wednesday 
8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 
originates: on tour 

Friday 

8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 
originates: knx 



Newell-Emniett Co.. Inc. 



316 Weeks 



IJody and Madness 

< h Robert Benchley, Artie 
Saw and his Orchestra and 
-'k Todd, baritone 

i Variety 



Sunday 

10:00-10:30 p.m. 

ORIGINATES: WABC 



Lennen & Mitchell. Inc. 



221 Weeks 



Jyce Jordan, Girl Interne 

Serial drama 



e figures indicate the total number of weeks 
which the client has used CBS facilities. 



Mon. thru Fri. 
9:30-9:45 a.m. 

ORIGIN \TES: WABC 



Bowman & Columbia. Inc. 



66 Weeks 



m SPONSORED PROGRAMS 




MENNEN COMPANY 



CLIENT 




Mennen drug products 



NOXZEMA CHEMICAL COMPANY 



Noxzema 



PENICK & FORD, LTD. 




My-T-Fine Dessert 



PERSONAL FINANCE COMPANY 



Personal Loan Service 



PET MILK SALES CORPORATION Pet Evaporated Milk 




PHILIP MORRIS & COMPANY, LTD. Philip Morris Cigarettes 





i Columbia Pacific Network Only 

















nets 


le People's Vote 

h Sam Hayes 


tMonday 

8:00-8:15 p.m. pst 

ORIGINATES: KNX 


H. M. Kiesewetter Advertising 

Agency 


31 Weeks 















•ofessor Quiz 
h Bob Trout 


Saturday 
8:30-9:00 p.m. 
Rebroadcast 
12:00-12:30 a.m. 

ORIGINATES: ON TOUR 


Ruthrauff & Ryan, Inc. 


39 Weeks 




e Mighty Show 

Big-top drama 


Mon. thru Fri. 
5:45-6:00 p.m. 

ORIGINATES: WABC 


Batten, Barton, Durstine & 
Osborn, Inc. 


47 Weeks 


■vice 


»c Barclay's Daughters 

Serial drama 


Mon. thru Fri. 
2:00-2:15 p.m. 

ORIGINATES: WABC 


Blackett-Saniple-Hummert, Inc. 


65 Weeks 


ilk 


^lurday Night Serenade 

i ry Eastman, soprano; Bill Perry. 
• or and Gustav Haenschen's 
nchestra and Chorus 
\\lusical 

liry Lee Taylor 

\(ne economist 
1 Household advice 


Saturday 
9:30-10:00 p.m. 

ORIGINATES: WABC 

Tues. and Thurs. 
11:00-11 :15 a.m. 
Rebroadcast 
1:45-2:00 p.m. 

ORIGINATES: KMOX 


Gardner Advertising Company 


274 Weeks 


arettei 


L 

thnny Presents 

mny Green's Orchestra, Drama- 
i;d Short Stories, Floyd Sherman. 
]geT Kinney, Genevieve Rowe, 
■"everly", Glenn Cross, Ray Bloch's 
3ing 14 

' i*f tct J' u/tu ufufimttt, tiiLcri'iiucb 


Saturday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-12.00 p.m. 

ORIGINATES: WABC 


The Biow Company, Inc. 


1 OC Wt 1 

125 Weeks 


* 


.e figures indicate the total number of weeks 
which the client has used CBS facilities. 

1 






IP 



m mmm programs 



THE PROCTER & GAMBLE COMPANY Oxydol 




Ivory 
Chipso 
Crisco 
Drene 



RALSTON PURINA COMPANY 



Cereal products 



R. J. REYNOLDS TOBACCO COMPANY 




Camel Cigarettes 
Prince Albert Smoking Tobai' 




RIO GRANDE OIL, INC. 



Petroleum Products 



f Columbia Pacific Network Only 
ff Columbia California Network On 



19 




AGENCY 



mm4 



le Goldbergs ^^^HF 


Mon. thru Fri. 


benal drama 


1:00-1:15 p.m. 




originates: wabc 




X .XtJ X .0\/ p. 111. 


Serial drama 


originates: wabc 


)ad of Life 


1:30-1:45 p.m. 


Serial drama 


originates: wbbm 


lis Day Is Ours 


1:45-2:00 p.m. 


Serial drama 


originates: wabc 


mmie Fitller 


Tuesday 


Hollywood commentator 


7:15-7:30 p.m. 




Rebroadcast 




10:30-10:45 p.m. 




originates: knx 



Blackett-Sample-Hummert, Inc. 218 Weeks 

Compton Advertising, Inc. 
Pedlar & Ryan, Inc. 
Compton Advertising, Inc. 
H. W. Kastor & Sons 




le Inside Story 

Musical, dramatic 



tThursday 
8:00-8:30 p.m. pst 
originates: wbbm 



Gardner Advertising Company 9 Weeks 



112 10 



Idie Cantor's Camel Caravan 

th Bert Gordon, Sid Fields and 
Igar Fairchild's Orchestra 
Comedy and music 

enny Goodman's Orchestra 

th Johnny Mercer, singer 
Music and guests 



Monday 
7:30-8:00 p.m. 
Rebroadcast 
10:30-11 :00 p.m. 
originates: knx 

Tuesday 

9:30-10:00 p.m. 
originates: on tour 



William Esty & Company, Inc. 292 Weeks 



ailing All Cars 

Police file dramatizations 



ttFriday 

7:30-8:00 p.m. pst 
originates: knx 



Hixson-O'Donnell, Inc. 



104 Weeks 




*'ie figures indicate the total number of weeks 
1 which the client has used CBS facilities. 



m SPONSORED PROGRAMS 



21 



■r 



S AND W FINE FOODS, INC. 



S & W Coffee ^ 
S & W Canned Goods 



PROD 



THE TEXAS COMPANY 



"Texaco" products 



UNITED STATES RUBBER COMPANY Rubber products 



U, S. TOBACCO COMPANY 



Dill's Best 
Model Smoking Tobacco H^J 



WM. WRIGLEY JR. COMPANY 



Wrigley's Doublemint Gum mk/,', 



Wrigley's Spearmint Gum fliui 



i 




t Columbia Pacific Network Only 




xaco Star Theater 

n Murray. MC; Charlie Ruggles 
iinces Langford, Ned Sparks, 
inny Baker, Texaco Star Chorus, 
|imy Wallington, David Broek- 
n's Orchestra 
Musical, variety, dramatic 



Wednesday Buchanan & Company, Inc. 95 Weeks 

9:00-10:00 p.m. 

ORIGIIVATES: KNX 



lymond Paige's 

Men and a Girl 

Musical 
arts Feb. 22) 



Wednesday 
10:00-10:30 p.m. 

ORIGINATES: WABC 



Campbell-Ewald Company 
of New York, Inc. 



26 Weeks 



obacco 



bdel Minstrels 

Izk and Pat in Pipe Smoking Time, 
^th Double Quartet and orchestra 

'Blackface" comedy and music 



Monday 
8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 

ORIGINATES: WABC 



Arthur Kudner, Inc. 



192 Weeks 



itGia <iteway to Hollywood 

Motion-picture talent quest 



lint Gib 



■^ttergood Baines 

Serial drama 



Sunday 

6:30-7:00 p.m. 
originates: knx 



Mon. thru Fri. 
11:15-11:30 a.m. 
Rebroadcast 
5:00-5:15 p.m. 

originates : WBBM 



Frances Hooper Advertising 
Agency 



Neisser-Meyerhofi, Inc. 



349 Weeks 



KOfil'O* ^ ""^ figures indicate the total number of weeks 
I I which the client has used CBS facilities. 



WABC SPOISORO PROGRAMS 




BOSCO COMPANY 




CLIENT 




Bosco (Milk Amplifier) 



BULOVA WATCH COMPANY 



Bulova Watches 



CAMPBELL SOUP COMPANY 



Campbell's Clam Chowder 



DUNN & McCarthy, inc. 



Enna-Jettick Shoes 



B. FISCHER COMPANY 



Astor Coffee 



HORN & HARDART COMPANY 



Automat Restaurants 



THOMAS LEEMING COMPANY 



Baume Bengue 



LIGGETT DRUG COMPANY, INC. 



Fountain Service 



MELVILLE SHOE COMPANY 



Thom McAn Shoes 



OLSON RUG COMPANY 



Olson Rugs 



1, 



PETER PAUL, INC. 



Mounds Candy Bars 



23 



TIME 



AGENCY 



News 




Mon. thru Sat. 
9:25-9:30 a.m. 



Kenyon & Eckhardl, Inc. 



Starts Feb. 6 



ne Signals 



Mon. thru Sun. 
10 Times daily 



The Biow Company 



491 Weeks 



ndensed News 



Mon. thru Sat. 
6:00-6:0.5 p.m. 



Ward Wheelock Company 



3 Weeks 



're Steppin' Along 

dd Hulick, MC; Jimmy Shields, 
or; Ed Smalle's "Enna-Jettick 
'en" and D'Artega's Orchestra 



Saturday 
9:30-10:00 p.m. 



Marschalk & Pratt, Inc. 



Starts Feb. U 



te Morning Almanac, 

turing Phil Cook 



Tues., Thurs., Sat. 
7:30-7:45 a.m. 



Neff-Rogow, Inc. 



4 Weeks 



lildren's Hour 



Sunday 

10:30-1] :.30 a.m. 



The Clements Company 



408 Weeks 



chard Maxwell, 

or-philosopher 



Tues., Thurs., Sat. 
9:00-9:15 a.m. 



Wm. Esty & Co., Inc. 



42 Weeks 



le Morning Almanac, 
ituring Phil Cook 



Mon., Wed., Fri. 
7:30-7:45 a.m. 



Neff-Rogow, Inc. 



3 Weeks 



irly Morning News 



Mon. thru Sat. 
7:45-8:00 a.m. 



Neff-Rogow, Inc. 



9 Weeks 



ine for the Day 



Mon., Wed.. Fri. 
8:05-8:10 a.m. 



Presba, Fellers & Presba, Inc. 



2 Weeks 



ddities in the News 



Mon. thru Sat. 
8:00-8:05 a.m. 



Platt-Forbes, Inc. 



"''P figures indicate the total number of weeks 
which the client has used W'ABC facilities. 



16 Weeks 



21 



m mnmu programs 



The programs "By Columbia" for February are planned within a 
triple frame of Interest, Timeliness, and Balance. This insures a 
program schedule as alive and varied as the world it portrays; as 
flexible as the interests of the millions who listen. Because of this 
flexibility, so intrinsic to radio, smaller details of the schedule given 
here are subject to change. These day-to-day changes are usually 
reported in local newspaper radio listings. 

For your convenience, the Columbia sustaining programs listed 
on the following pages are grouped in these ten classifications: 



1. PUBLIC AFFAIRS Page 26 

2. DRAMATIC SERIES Page 27 

3. SPECIAL EVENTS Page 29 

4. EDUCATIONAL PROGRAMS . . . Page 30 

5. SERIOUS MUSIC Page 34 

6. CHILDREN'S PROGRAMS .... Page 38 

7. RELIGIOUS BROADCASTS .... Page 39 

8. PERSONALITIES Page 40 

9. LIGHT MUSIC Page 41 

10. SOUTH AMERICAN PROGRAMS . Page 43 
ADDENDA: januaky programs . . . . Page 45 



PUBLIC 
AFFAIRS 



Herbert Hoover 

1 A OA 1 1 AA ^ 

iU:oU— il :UU p.m. 
^ WEDNESDAY, FEBRUARY 1 


Former President Herbert Clark Hoover 
&pcaN.& jjciui c I lie v*uuiicii Oil r orcigii rveici- 
tions, at the Hotel Stevens, Chicago. 


Dr. G. I. Kheiralla 

o:lb— o:oU p.m. 

SATURDAY, FEBRUARY 4 


Dr. G. I. Kheiralla, secretary-general of the 

A ffi n INI siti on £1 1 1 AQCrii^ nr^cf^ntc AfuKisiTi 

side of the Palestine controversy. j 


Representative Celler 

in AC 11 

10:45-11 :00 p.m. 
, SATURDAY, FEBRUARY 4 


"Conspiracy Against the Consumer" is the 

dlloWCl Ol lit; Lll CsCllLdLl VC HillldllUd ViCliCI \ Lf ) 

of New York to Patman's anti-chain store bill. 


Mrs. Carmel Snow 

5:00-5:15 p.m. 

MONDAY, FEBRUARY 6 


Mrs. Carmel Snow, editor of Harper^ s Bazaar, 

in Pane "f/^f tVi^ facVii/^n ctirkurc tf^llc 'TTrif* 
III l dX la lUl IIIC IdSlllUIl oIlUWo, IClls 1 lie 

Whole Story of the New Paris Fashions." 


Mrs. Roosevelt 

10:45-11 :00 p.m. 

TUESDAY, FEBRUARY 21 


Mrs. Franklin D. Roosevelt addresses the 
American Youth Congress, meeting in the 
Murray Hill Hotel. i\ew York. 


Dr. John A. Sexson 

10:45-11:00 p.m. 

TUESDAY, FEBRUARY 28 


"The Foundations of Education" is the subject 
of Dr. John A. Sexson, president of the Amer- 
ican Association of School Administrators, at 
' their Cleveland convention. 


Saluting the World's Fair 
1 :30-2:00 p.m. 


The rulers and heads of seventeen nations join 
in a weekly series of salutes to the New York 
World's Fair 1939. The schedule for February : 
FEBRUARY 5: Canada. 
FEBRUARY 12: Rumania. 
FEBRUARY 19: Norway. 
FEBRUARY 26: Belgium. 


2f 



CBS SlISTAIIIiG PROGRAMS 



PUBLIC 
AFFAIRS 



DRAMATIC 
SERIES 



AND TIME 



Current Questions 
Before Congress 

The 5ena/e— 5:00-5:15 p.m. 
EACH TUESDAY 

The ^ou5e— 5:00-5:15 p.m. 

EACH THURSDAY 




"Today" with Bob Trout 
6:30-6:45 p.m. 

MONDAY THRU SATURDAY 



Capitol Opinions 

10:45-11:00 p.m. 

EACH SATURDAY AND SUNDAY 



Men Against Death 
2:00-2:30 p.m. 

EACH SATURDAY 
EXCEPT FEBRUARY 18 



Four Corners Theater 

10:30-11:00 p.m. 

EACH SATURDAY 



D E S C R I P T 



r Leading members of the Senate and of j 
House of Representatives discuss, in sepa 
weekly broadcasts, current legislation 
business under consideration by their bod 
Speakers are selected for their special knfl 
edge of the issues involved. 



Bob Trout, Columbia's ace reporter, tells] 
story of what's going on in the world "Todd 
in his daily news broadcasts. 



Members of Congress and government of 
participate in these discussions of probler 
national interest. The programs originat 
WJSV, Columbia's station in Washington.] 



The heroes of Paul de Kruif's well-kn( 
books are brought to life in dramas pre: 
in association with the Federal Theater's Ri 
Division. Brewster Morgan directs. Lawn 
Bearson adapts, Charles Paul is organist. 
FEBRUARY 4: Schaudinn — The Pale Horror. 
FEBRUARY 11: Wagner-Jauregg— The Friendl 
Fever. 

FEBRUARY 25: McCoy — Should Generals D 
in Bed? 



Drama which has played to America s rur 
audiences in more performances than tl 
greatest Broadway hits is featured on the sta; 
of Columbia's Four Corners Theater, pr 
duced bv Earle McGill. 



27 



The Columbia Workshop 


The Columbia Workshop, now in its third year. 


10:30-11 :()0 p.m. 


presents unusual radio dramas, emplovino; the 


EACH MONDAY 


latest broadcasting techniques. 




FEBRUARY 6: "The Time Capsule," written and 




directed by William N. Robson. J 




FEBRUARY 13: 'The Nine Prisoners," adapted 




by bryan Byrne from a story by William 




March. Earle McGill directs. 




FEBRUARY 20: "Jury Trial," an original drama 




by James and Elizabeth Hart, directed by Mr. 




Robson. 




FEBRUARY 27 : "The Wmged Victory," an orig- 




inal drama by David Redstone, directed by 




Brewster Morgan. 


Ray Collins in 


Ray Collins, one of radio's foremost actors. 


"County Seat" 


stars in this new dramatic series as "Doc" 


7:00-7:15 p.m. 


Hackett, small town druggist. The story of 


MONDAY THRU FRIDAY 


"County Seat," written by Milton Geiger and 




directed by Norman Corwin, delineates a char- 




acter who has a genius for getting tangled up 




in the lives of people who cross his path. 


Norman Corwin's 


Words Without Music was introduced in a 


"Words Without Music" 


Columbia Workshop performance. Directed 


5:00-5:30 p.m. 


by Norman Corwin, these unusual programs 


SUNDAY, FEBRUARY 5 


experiment with the drama of words and aim 


2:30-3:00 p.m. 


to vitalize poetry for a larger audience. 


SUNDAYS. BEG. FEBRUARY 19 


FEBRUARY 5: "The Ballad of the Three Sons," 




by Amanda Benjamin Hale. 




FEBRUARY 12: No program. ' 




FEBRUARY 19: "They Fly Through the Air 




With the Greatest of Ease." an original verse- 




satire by Mr. Corwin. 



28 



CBS SUSTAIXIIG PROGRAMS 



SPECIAL EVENTS 



Lincoln's Birthday 
Program 
2:30-3:00 p.m. 

SUNDAY, FEBRUARY 12 



San Francisco 
World's Fair 
3:00-4:00 p.m. 

SATURDAY, FEBRUARY 18 



Rollins College 
Magazine Preview 
5:00-5:30 p.m. 

SUNDAY. FEBRUARY 19 



Flamingo Stakes 
4:15-4:45 p.m. 

SATURDAY, FEBRUARY 25 



Brotherhood Program 

5:00-5:30 p.m. 
SUNDAY, FEBRUARY 26 



The American Legion pilgrimage to Lincol 
tomb in Springfield, 111., is headed by Natioi 
Commander Stephen F. Chadwick and M 
James Morris, National President of t 
Women's Auxiliary. From New York Raymo 
Massey, introduced by Elmer Rice, reads Li 
coin's farewell address to his constituents 1; 
fore he left for Washington to become Pre 
dent. 



The San Francisco World's Fair opens ahea 
of its eastern rival, with a description of til 
various ceremonies from Treasure Island. Tb 
official opening is made by President Roost 
velt in a speech from Washington. 



A preview of the celebrated "animated ma 
zine" of Rollins College, in which leaders 
the arts, sciences, business and professid 
worlds speak, is held in Columbia's stud 
The actual event occurs on February 26,J 
Winter Park, Florida. 



The Flamingo Stakes, richest three-yearn 
race of the Florida season, is described j 
Bryan Field, Columbia's turf reporter. 



The National Conference of Jews and CI 
tians, holds its annual program, with scenes 
from "The American Way," starring Fredric 
March and Florence Eldridge, and speech^ 
and music. 



I 



29 



EDUCATIONAL 
PROGRAMS 



CBS ADULT 
EDUCATION BOARD 



Americans at Work 

7:00-7:30 p.m. 

EACH SATURDAY 



The People's Platform 
7:00-7 :30 p.m. 



EACH SUNDAY 



The programs on this page are presentations 
of the Department of Education, arranged with 
the counsel of Columbia's Adult Education 
Board. Members of the Board, representative 
of the nation's leading educators and public- 
ists, are: 

LYMAN BRYSON, chairman spencer miller, jr. 



STRINGFELLOW BARR 
WILLIAM BENTON 



RUTH BRYAN ROHDE 
THOMAS V. SMITH 



HARRY WOODBURN CHASE CEORCE EDGAR VINCENT 



ROBERT I. CANNON, S. J. 
ALVIN S. JOHNSON 
HENRY R. LUCE 



WILLIAM ALLEN WHITE 
RAY LYMAN WILBUR 
JOSEPH H. WILLITS 



Portrayals of many of the varied jobs that 
make up the intricate web of American indus- 
trial life; with the voices of workers brought 
by CBS directly from tunnels, laboratories, 
ranches, filling-stations and workshops 
throughout the land. The February schedule: 
FEBRUARY 4: The Dressmaker. 
FEBRUARY 1 1 : The Plumber. 
FEBRUARY 18: The Silversmith. 
FEBRUARY 25 : The School Teacher. 



Columbia presents a novel series in which four 
typical citizens, chosen from every walk of 
life, are the guests of Lyman Bryson at dinner, 
during which solutions to current problems 
are sought through an exchange of ideas. 
FEBRUARY 5 : "Do We Need a National Health 
Program?" 

FEBRUARY 12: "Are Taxes Too High?" 
FEBRUARY 19: To be announced. 
FEBRUARY 26: "Propaganda." 



30 



CBS SUSTAIIIM PROGRAMS 



EDUCATIONAL 
PROGRAMS 




Of Men and Books 

4:45-5:00 p.m. 

EACH TUESDAY 



Adventures in Science 
7:15-7:30 p.m. 

EACH THURSDAY 



Men Behind the Stars 

5:15-5:30 p.m. 



EACH FRIDAY 



What Price America? 
5:00-5:30 p.m. 

EACH SATURDAY 



DESCRIPTIC 



Current books and authors are discussed byPi 
fessor John T. Frederick of the Medill Schc 
of Journalism at Northwestern University. 
FEBRUARY 7: Biographies of Longfellow ai 
Goya ; autobiography of Edna Ferber. 
FEBRUARY 14: Three novels by Rachel Fiel 
Mildred Walker and Herbert Krause. 
FEBRUARY 21 : H. E. Wildes' "Valley Forge' 
E Van Wyck Mason's "Three Harbours" ; Cyi 
Harris' "Trumpets at Dawn." 



!DUC 



Watson Davis interviews prominent scientis 

on these programs presented in cooperatic 

with Science Service, Inc. 

FEBRUARY 2: Professor Enrico Fermi, Nob 

Prize winner in Physics, 1938. 

FEBRUARY 9: Dr. Walter B. Cannon, Harvarc 

"What Strong Emotions Do To Us." 



The lives and discoveries of astronomei 
throughout the ages are dramatized in th 
series, presented by Prof. William H. Bartoi 
Jr. of the Hayden Planetarium, and Har 
Christian Adamson of the American Museun 
FEBRUARY 3 : Fraunhofer. 
FEBRUARY 10: Bonds (father and son) . 
FEBRUARY 17: Draper, Pickering. 
FEBRUARY 24: Roemer. 



The story of the natural resources of Americ 
— their original abundance, gradual depletio 
and present efforts at conservation — is tol' 
through dramatizations presented by CBS i' 
cooperation with the U. S. Dept. of Interioi 



31 



II 



EDUCATIONAL 



PROGRAMS 



American School 
of the Air 




THE AMERICAN SCHOOL OF THE AIR is in its 
eleventh consecutive season on the Columbia 
Network. The February schedule : 



2:30-3:00 p.m. 



MONDAY THRU FRIDAY 



Mondays— Frontiers of Democracy. 
FEBRUARY 6 : To the Big City. 
FEBRUARY 20: The Deserted Village. 
FEBRUARY 27 : Following the Seasons. 

Tuesdays— Mwsic and the Friendly Arts. 
FEBRUARY 7 : Music and Social Dancing. 
FEBRUARY 14: Music and the Ballet. 
FEBRUARY 21 : Music Inspired by Painting. 
FEBRUARY 28 : Music That Attempts to Paint. 

Wednesdays— A^et<; Horizons. 
FEBRUARY 1 : The Trail of Ancient Man. 
FEBRUARY 8: Home of Dragon Bones. 
FEBRUARY 15: Islands of Enchantment. 

Thursdays — 7%i5 Living World. 

FEBRUARY 2: "National Defense" (broadcast 
from Richmond Hill High School) . 

FEBRUARY 9: "Relief and Unemployment" 
(from Walton Girls' High School ) . 

FEBRUARY 16 : "Road to Health Security" (from 
Seward Park High School) . 

FEBRUARY 23: "Propaganda" (from Erasmus 



Hall High School). 




32 



m mimm programs 



EDUCATIONAL 
PROGRAMS 




American School 
of ihe Air 

(Continued) 



Highways to Heahh 

4:00-4:15 p.m. 
EACH TUESDAY 

4:30-4:45 p.m. 

TUESDAY, FEBRUARY 14 



"Americans All — 
Immigrants AH" 

2:00-2:30 p.m. 
EACH SUNDAY 



Fridays — Tales from Far and Near. 
FEBRUARY 3 : Phil Stong : "Honk the Moos 
FEBRUARY 10 : Ruth Sawyer : "Tonio Antonit 
FEBRUARY 17: Erick Berry: "Girls in Africj 
FEBRUARY 24 : KateSeredy :"TheGoodMastei 



The New York Academy of Medicine arrang 
these medical talks for the layman. Dr. lai 
Galdston, executive secretary of the Medic 
Information Bureau, is in charge. 

FEBRUARY 7: Dr. Alexander T. Martin, Din 
tor of Diseases of Children, Roosevelt Hosj 
tal : "Crippled Children Who Do Not Limp 

FEBRUARY 14: Dr. Jesse A. Tolmech, Associa 
Dermatologist, Beth Israel Hospital: "At 
lete's Foot." 



This new series dramatizes the outstandii 
contributions made by all races in buildii 
the America of today. John W. Studebakt 
Commissioner of Education, supervises ai 
Gilbert Seldes prepares the scripts. 

FEBRUARY 5 : Jews in America. 

FEBRUARY 12 : Slavs in America ( I ) . 

FEBRUARY 19: Slavs in America (II). 

FEBRUARY 26: Orientals in America. 



33 



New York Philharmonic- The New York Philharmonic-Symphony Or- 

Symphony Orchestra chestra is now playing its ninth consec utive 

3:00-5:00 p.m. season as an exclusive Columbia Network fea- 

EACH SUNDAY ture. John BarbiroUi, brilliant young English 

conductor, directs the concerts. Deems Taylor, 
Columbia's Music Consultant, is the program 
commentator. From Carnegie Hall this month : 



FEBRUARY 5: GEORGES ENESCO, Guest Conduc- 
tor. Mozart: Symphony No. 39; Deems Taylor: 
Suite from the Ballet, "Casanova"; Debussy: 
tPrelude to "L'Apres -midi d'une Faune"; Dino 
Lipatti: "Chef cu Lautari" ("Merry-making 
with Fiddlers") ; Enesco: Symphony No. 1. 



FEBRUARY 12: JOHN BARBIROLLI returns as 
conductor. Berlioz: Overture, "The Roman 
Carnival"; Rachmaninoff : Piano Concerto No. 
3, WALTER GIESEKING, pianist; Beethoven: 
Symphony No. 3. 



FEBRUARY 19: Weber: Overture to "Euryan- 
the"; Beethoven: Symphony No. 6; Sainl- 
Saens: Violin Concerto No. 3, MISCHA ELMAN, 
violinist; Tschaikowsky : Fantasia, "Francesco 
da Rimini." 



FEBRUARY 26 : Sanders : Little Symphony in G ; 
Schumann: Piano Concerto in A minor, 
EDUARDO DEL PUEYO, pianist; Brahms: Sym- 
phony No. 4. 



34 



CBS SUSTAIIIK PROGRAMS 



SERIOUS 
MUSIC 



Curtis Institute of Music 

3:00^:00 p.m. 

EACH MONDAY 


The Curtis Institute of Music is presentii 
series of thirty Monday concerts in its t< 
consecutive season on CBS. Distinguished 
ulty members and students perform. Chan 
music groups are directed by Dr. Louis Ba 
and the Curtis Symphony Orchestra is < 
ducted by Fritz Reiner. A new feature is nu 
commentary by students of the Institute. | 


Story of the Song 
3:30-4:00 p.m. 

EACH TUESDAY 
EXCEPT FEBRUARY 14 


Each week outstanding singers of the coni 
stage are presented in selections from 
treasury of songs in English. Genevieve Ro 
soprano; Ruth Carhart, contralto; Mor 
Bowe, tenor and Hubert Hendrie, baritone. 


Cincinnati Symphony 
Children's Concert 

FEBRUARY 14, 3:30-4:30 p.m. 


Eugene Goosens directs the Cincinnati S 
phony Orchestra in the fourth of five Tuea 
young people's concerts. ^ 


"Music for Fun" 
5:00-5:30 p.m. 

EACH TUESDAY 

i 


Music designed to please younger listenen 
well as the family group is presented on t 
series under the direction of Howard Barl 
Children appear on each program to expi 
their reactions to the music, with Willi 
Spier acting as interviewer. 


Keyboard Concerts 
3:00-3:30 p.m. 

EACH THURSDAY 

1 

1 


Outstanding artists of all the keyboard insl 
ments are presented on these programs. 
FEBRUARY 2 : Jacques Jolas. 
FEBRUARY 9: Alice Ehlers. 
FEBRUARY 16: E. Robert Schmitz. 
FEBRUARY 23: Hall and Gruen. 



35 



m 
.1 



SERIOUS 
MUSIC 



Columbia Chamber 
Orchestra 
3:30-4:00 p.m. 

FRIDAY, FEBRUARY 3 AND 10 


Howard Barlow, Columbia's noted conductor, 
leads the Columbia Chamber Orchestra on 
Fridays. On February 3, Cadman's "American 
Suite" and Wolf-Ferrari's "Serenade." On 
February 10, a Scarlatti suite, six Italian 
dances and a Mozart Fantasie (K. 608). J 

1 


United States Army 
and Marine Bands 

3:00-3:30 p.m. 

EACH THURSDAY AND FRIDAY 


Band music is played each Thursday and Fri- 
day on Columbia in half-hour programs by 
the United States Army Band. On occasion the 
Marine Band alternates with Friday programs. 

i 


Cincinnati Conservatory 
of Music 

11:00 a.m.-12:00 noon 
EACH SATURDAY 
EXCEPT FEBRUARY 18 


The Cincinnati Conservatory of Music presents 
its fourth season of symphonic concerts on 
CBS. Alexander von Kreisler arranges the pro- 
grams and conducts the Conservatory sym- 
phony orchestra. Members of the artist faculty 
are featured each week as soloists. j 


New York Philharmonic 
Young People's Concert 

11:00 a.m.-12:30 p.m. 
SATURDAY, FEBRUARY 18 


Ernest Schelling conducts the fifth in his series 
of six young people's concerts by the New York 
Philharmonic Symphony, broadcast by CBS 
exclusively. 

FEBRUARY 18: Bach: Two Bourrees; Haydn: 
r iiiaie 11 oiii LiOiiuoii ij v'i*p*ioiiy iio. ^ , ivi u^tii t . 
Overture to "The Marriage of Figaro"; Bee- 
thoven: Scherzo from the "Eroica" Symphony ; 
Berlioz: Dance of the Sylphs; Strauss: Til 
Eulenspiegel ; Stravinsky: Selections from the 
"Firebird Suite." 



36 



CBS siisniniG programs 



SERIOUS 
MUSIC 




Indianapolis Symphony 

Orchestra 

3:00^:00 p.m. 

EACH WEDNESDAY 




League of Composers 
3:00-3:30 p.m. 

TUESDAY, FEBRUARY 7 




Fabien Sevitzky conducts the Indianap 
Symphony Orchestra in these hour cona 

FEBRUARY 8: Purcell: Suite in C; Beethot 
Symphony No. 8; Griffes: Pleasure DomS 
Kubla Khan; Strauss: Tales from the Vffl 
Woods; Glinka: Overture to "Russland i 
Ludmilla." 



I 



FEBRUARY 15: Handel: Concerto Groa 
Mahler: Adagietto, Fifth Symphony; Hadl 
Sipapu Dance; Glazounov: Raymonda Sui 

FEBRUARY 22: Sibelius: Symphony No. 
Mary Howe: Spring Pastorale; Guerru 
"Trifons." 



These special concerts, arranged by the Leag 
of Composers, feature music by younger Ami 
ican composers. This month a regional broa 
cast from San Francisco includes the foll(^, 
ing music: ' 

FEBRUARY 7: William Denny: First Moveme 
from String Quartet; John St. Edmunds: Tv 
Songs; Ray Green: Three Children's Pieo 
for Piano; Domenico Brescia: Eclogue No. 
for Flute and String Quartet; Henry Cowel 
Andante for Strings; Charles Gushing: Thij 
Movement from String Quartet No. 2. 



i 



CHILDREN'S 
PROGRAMS 



PROGRAM AND TIME 




"So You Want to Be " 


Successful persons in all walks of life are the 


5:30-5:45 p.m. 


subjects of interviews by youngsters who want 


EACH WEDNESDAY 


to follow in their footsteps. The program is 




presented with the cooperation of Young Amer- 




ica magazine. | 




FEBRUARY 1 : Dr. Carl Norcross, Board of Edu- 




cation, and Marie Hess, chief stewardess, 




XT'. 1 A* T' 4CO XT' TVT ■ • n • 

United Air Lines— ho You Want to Be in 




Aviation." i 




i 

FEBRUARY 8 : Andrew Reinhard— "So You Want 




to Be an Architect." 




FEBRUARY 15: John Carter— "So You Want to 




Be an Opera Singer." 



FEBRUARY 22: Edward S. Rudloff, president 
Citizens' National Bank & Trust, Englewood, 
N. J.-"So You Want to Be a Banker." 



"March of Games" Children who like asking questions and chil- 

5:15-5:30 p.m. dren who prefer answering them are given 

EACH WEDNESDAY AND FRIDAY opportunity on this bi-weekly CBS program 

directed by Nila Mack. Questions submitted 
by youthful listeners are posed to four equally 
youthful contestants, and prizes awarded. 
Arthur Ross, 14-year-old master of ceremonies 
and Sybil Trent, 11-year-old "Miss Drum 
Major" are featured. 



"Let's Pretend" The world's great fairy tales and original fan- 

5:15-5:45 p.m. tasies are dramatized by Nila Mack and pre- 

EACH MONDAY AND THURSDAY sented on a new schedule of twice weekly with 

a cast of child actors. These dramas have been 
a Columbia children's feature for eight years. 



38 



CBS SlISTAIIIIG PROGRAMS 



RELIGIOUS 
BROADCASTS 



i 



AND TIME 



Church of the Air 

10:00-10:30 a.m. 
1 :00-l :30 p.m. 

EACH SUNDAY 





I 



"Wings Over Jordan" 

9:00-9:30 a.m. 

EACH SUNDAY 



The Church of the Air is presenting its 
consecutive year of Sunday morning and ai 
noon broadcasts. Services are conducted 
representatives of the major faiths. 

FEBRUARY 5: Morning — Rev. Charles Le 
Glenn, Rector of Christ Church (Episcopi 
Cambridge, Mass. Afternoon— Kt. Rev. Edw 
J. Flanagan, Founder and Director of Fat 
Flanagan's Boys Home, Boys Town, Nebras 

FEBRUARY 12: Morning — Rev. Theodore 
Vogler, Bryn Mawr Community Church (C 
gregational), Chicago. Afternoon — Ra 
Abraham J. Feldman, Temple Beth Isn 
Hartford, Conn. 



FEBRUARY 19: Morning — Rev. Frederick 
Meyer, D.D., Fordham Lutheran Church, ^ 
York City. Afternoon— Yery Rev. Msgr. Jo 
W. Keyes, St. James Church (Catholic) , Kan 
City, Mo. 

FEBRUARY 26: Morning— Rev. Paul S. Durha 
Union Methodist Episcopal Church, St. Lou 
^/iernoon— Rev. Finis S. Idleman, D.D., G 
tral Church of Disciples of Christ, N. Y. C. 



IfllSOl 



This program of religious talks and spiritui 
is presented by outstanding Negro leaders a 
educators and a choir of 35 voices. 



PERSONALITIES 



PROGRAM AND TIME 



"This Is New York" 

8:00-9:00 p.m. 

EACH SUNDAY 



Irene Beasley's 
R. F. D. *1 

2:15-2:30 p.m. 

MONDAY THRU FRIDAY 



Richard Maxwell 
9:00-9:15 a.m. 

MONDAY. WEDNESDAY 
AND FRIDAY 



Major Bowes' 
Capitol Family 

11:30 a.m.-12:30 p.m. 
EACH SUNDAY 



DESCRIPTION 



The new CBS variety show, "This Ts New York," 
draws its stars and its material directly from 
the Big City and brings to the microphone 
such entertainingly divergent personalities as 
Mayor LaGuardia, Elsa Maxwell, ex-Mayor 
James J. Walker, Louis Armstrong and Alex- 
ander WooUcott. Deems Taylor is the current 
master of ceremonies, while Leith Stevens and 
his orchestra supply the music. The entire show 
is produced by Ed Gardner, who also appears 
as "'Archie," a heckler. 



This intimate and informal "one-woman" 
show of music and homely commentary by 
Irene Beasley is dedicated to America's farm 
women. One of the features is the Friday 
"meetin'-day" with guests and studio audience. 



Richard Maxwell presents three programs of 
hymns and inspirational songs each week. 
Homely philosophy in poetry and prose aug- 
ments the songs of the CBS tenor. 



Major Bowes" Family includes the Dalton 
Brothers (Kelly. Jack and Pete). Helen Alex- 
ander, soprano; Nicholas Cosentino, tenor; 
Charles Magante, accordionist ; Sam Herman, 
xylophonist. and Waldo Mayo's Orchestra. 



Bob Byron 

8:00-8:15 a.m. 
MONDAY THRU SATURDAY 



Bob Byron helps the Columbia audience to 
waken in a cheerful mood with his songs, 
whistling and merry banter. 



40 



m mimm prourams 



LIGHT MUSIC 





Saturday Night Swing Club 

7:00-7:30 p.m. 

EACH SATURDAY 


With Walter Gross as band director andl 
Allen as swing commentator, the Swing ( 
guests this month include Benny Goodi 
Artie Shaw, Mildred Bailey, Joe Marsala] 
Wylie and Bob Crosby. m 

s 


"The Zany Family" 
\ 4:15-4:45 p.m. 

I EACH WEDNESDAY j^^^B 


"The Zany Family", a talented group of s 
balls, put their family antics on the air 
Charley Austen (Poppa Zany) as m.c 

rVlllil \_icll Ildl I, Uyjx la IXIlUUCa, iJdl 1 ^ vwvJ 

Mark Warnow's orchestra. 


Ray Block's Varieties 

't.i J— 4'.'to p.m. 

EACH THURSDAY 


Ray Block leads his orchestra in these v 
programs, assisted by guest vocalist 
rhythm groups. 


Al Bernard's 
Merry Minstrels 

FRIDAYS, 4:45-5:00 p.m. 


A streamlined, modern version of the old4 
minstrel show. Al Bernard, long a headlim 
this field of entertainment, is starred. ^ 


Jack Berch 

10:30-10:45 p.m. 

FATTT TIIFSnAY 


Jack Berch, Columbia's baritone star, is h( 
with the Four Clubmen and Leith Stevens 
his orchestra in this new weekly program. 


National Hillbilly 
Champions 

10:00-10:30 a.m. 

EACH SATURDAY 


Hillbilly music, performed by the nati 
leading mountaineer group. Pappy Chesh 
National Hillbilly Champions, is heard • 
Saturday morning from station KMOX. 


"Musical Weekly" 

10:30-11:00 p.m. 

EACH WEDNESDAY 


Buddy Clark's "Musical Weekly" features 
Wynn, Joe Sodja and Leith Steven's orche 
and instrumentalists. 



IIGHI 



41 



1 



Moods for Moderns 
1:30-2:00 p.m. 

EACH SATURDAY 



Lyn Murray, outstanding young conductor, 
directs these programs of original arrange- 
ments of modern music, and features guest 
soloists and choruses. 



CBS Vocalists 

Various hours 

MONDAY THRU SATURDAY 



The Columbia Network schedule of vocal pro- 
grams includes many young singers of popular 
songs in many styles and interpretations. 
Among the current vocalists are : 



Ruth Carhart 
Ray Heatherton 
Audrey Marsh 
Doris Rhodes 



Genevieve Rowe 
Jack Shannon 
Barry Wood 
Nan Wynn 



Deep River Boys, 
Eton Boys, 
Four Clubmen 

Various hours 



These harmony groups are featured on the 
Columbia Network throughout the week. Each 
has a distinctive vocal style, and all continue 
to be network favorites. 



Dance Orchestras 
Various hours 

MONDAY THRU SUNDAY 



America's leading dance bands provide a full 
schedule of current hits and old favorites to 
Columbia's listeners each evening. These top 
ranking bands are scheduled for February : 




Dick Barrie 
Charles Baum 
Ben Bernie 
Archie Bleyer 
Cab Calloway 
Jack Denny 
Jimmy Dorsey 
Glen Gray 
George Hamilton 
Little Jackie Heller 



Herbie Holmes 
Paul Kain 
Sammy Kaye 
Henry King 
Enoch Light 
Jack Marshard 
Leighton Noble 
Red Norvo 
Harry Owens 
Ramona 



42 



CBS SOUTH mum programs 



SPECIAL CBS 
PROGRAMS 
SENT TO S. A. 



I 




CBS FOREIGN 
LANGUAGE SCHEDULE 
TO SOUTH AMERICA 







The Columbia Network's program sche 
to South America, over short-wave stal 
W2XE (New York) and W3XAU (PI 
delphia ) , consists of programs designed 
clusively for South American listeners, as 
as selected programs heard over the reg 
network. The exclusively South American 
grams are listed below, followed by a lii 
some of the regular network programs cai 
to South America by CBS short-wave 



News in Spanish 

Alberto Zalatnea 
MON. THRU FRi., 6:45-7:00 p.m. 



This program of world-wide news ev( 
broadcast in Spanish by Alberto Zalaj 
well-known journalist who is a natiyi 
Bogota, Colombia. 



News in Portuguese 
Luis Correa 

MON. THRU FRI., 7:15-7:30 p.m. 



This news program is reported in Portug 
by Luis Correa, native Brazilian journa 
for CBS listeners in Brazil. 



Women's Program 
in Spanish 
9:30-9:45 p.m. 

EACH TUESDAY AND THURSDAY 



Presented under the auspices of the Hui 
Relations Committee of the National Cou 
of Women of the United States, this series 
tures news of special interest to the worae 
Latin and South America. 



Cultural News in Spanish Americo Lugo-Romero is heard each Wed 

8:30-8:45 p.m. day in a quarter-hour digest of cultural n 

EACH WEDNESDAY oi special interest to South American listen 



News in Spanish 

America Lugo-Romero 

SAT. AND SUN., 6:45-7:00 p.m. 



World-wide and cultural news of special in 
est to central South American listeners is 
ported twice weekly by Americo Lugo-Roni' 



SPECIAL CBS 
PROGRAMS 
SENT TO S. A. 




Carmen Castelo's Broadway The latest news of the theater, motion pictures, 

Column in Spanish fashions and personalities of Broadway is re- 

FRIDAY, 6:30-6:45 p.m. ported in Spanish by Carmen Castelo. 



Town Hall Concerts, with 
Spanish Program Notes 
8:30-10:30 p.m. 

FEBRUARY 4 AND 22 



By special arrangement with Town Hall, Inc. 
in New York City, CBS broadcasts concert pro- 
grams to South America at regular intervals. 
This month's schedule: 

FEBRUARY 4: Noemi Bittencourt, soprano. 

FEBRUARY 22 : The New York Philharmonic- 
Symphony String Quartet. 



Programs of dance music, announced in Span- 
ish, are broadcast several times daily over 
both W2XE and W3XAU. 



'I 



The regular Sunday afternoon concerts by 
the New York Philharmonic-Symphony from 
Carnegie Hall are broadcast in full to South 
America, with program comments announced 
in Spanish. 



Popular and Light Music 
Announced in Spanish 

MONDAY THRU SUNDAY 



TYPICAL CBS 
NETWORK 
PROGRAMS 
SENT TO S. A. 



New York Philharmonic- 
Symphony Orchestra, with 
Spanish Program Notes 

SUNDAY, 3:00-5:00 p.m. 



Other Program Highlights 

Various hours 

MONDAY THRU SUNDAY 



SUNDAYS: Church of the Air; Americans All, 
Immigrants All; Sunday Evening Hour. MON- 
DAYS: Curtis Institute; Radio Theater. Tues- 
days: Current Questions. WEDNESDAYS: Star 
Theater. THURSDAYS: Major Bowes. FRIDAYS: 
Orson Welles. SATURDAYS: Prof. Quiz. 



44 



ADDEIDA: 



JANUARY PROGRAMS 



Columbia's Special Feature broadcasts are arranged on a week t 
week, sometimes day to day, and even, on occasion, hour to hou 
basis. One result of this flexibility and timeliness is the followin 
partial list of January programs which were arranged too late fc 
inclusion in the last month's issue of the Columbia program bogj 



■I!if^" 



Viitllf 

,iiitfn 



PUBLIC AFFAIRS 

• JANUARY 3: George H. Davis, president of 
the U. S. Chamber of Commerce, told '"What 
Business Asks of Congress," 10:45-11 p.m. 

• JANUARY 5: Erwin Canham of the Chris- 
tian Science Monitor, analyzed the Presi- 
dent's budget message, 2:15-2:30 p.m. 

• JANUARY 6 AND 10: Bishop James Hugh 
Ryan of Omaha and the Rev. Dr. Maurice 
Sheehy of Catholic University spoke from 
Rio de Janeiro January 6, 10:45-11 p.m., 
and from Buenos Aires, January 10, 6:45- 
7 p.m. 

• JANUARY 7: Governor Culbert L. Olson 
f D ) of California, gave his decision pardon- 
ing Tom Mooney, 2:30-2:45 p.m. 

• JANUARY 11: Dr. Ben M. Cherrington of 
the State Department, Benjamin Cohen of 
the Chilean Foreign Office, Dr. Herbert G. 
Bolton of the University of California, and 
several American delegates to the first Inter- 
American Conference on Intellectual Co- 
operation, discussed the work from Santiago. 
6-6:15 p.m. 

• JANUARY 12: Erwin Canham analyzed the 
President's armaments message, 2:15-2:30 
p.m. 



Paul Reynaud, French Finance Ministe' 
maintained "France Is Sound." 6:45-7 p.ii 

JANUARY 13: The "appeasement" trip ( 
Prime Minister Neville Chamberlain t 
Premier Mussolini in Italy was described i 
two broadcasts from Rome. On January 1 
Father Delaney described Mr. Chambe>| 
Iain's visit to Pope Pius XI, 11-1 1 :05 a.m 
and Shirer spoke of the Chamberlaii 
Mussolini meetings, 3-3:15 p.m. 



9 JANUARY 14: Representative Clareno 
Cannon I D) of Missouri discussed "The 
lief Appropriation," 10:45-11 p.m. 

@ JANUARY 16: Harry B. Mitchell, presided 
of the U. S. Civil Service Commission, spofc 
on "Civil Service and Democracy," on th 
56th anniversary of the Civil Service lav 
5-5:15 p.m. 

• JANUARY 17: Dorothy Thompson gave 
"Re-declaration of American Faith." 6:45 
7 p.m. 

u JANUARY 20: "What's Next in Europe 
was pondered by H. V. Kaltenborn. Mauric 
Hindus, Edward R. Murrow and Bob Trou 
with a cable from William L. Shirer 
Geneva. 10:45-11 p.m. 

• JANUARY 21 : Mrs. Franklin D. Rooseve 



iterli 



•vJ:ll 



Moi 



Per[ 



m 



Sjlil 



>M1 



oposed "Education in Democracy. " 2:30- 
5 p.m. 

"The WPA" was the subject of Senator 
aude Pepper (D) of Florida, 10:45-11 

JANUARY 22: Jacques Kayser, vice-presi- 
nt of the French Radical-Socialist party, 
s interviewed here by Pierre Bedard on 
rench-Italian Relations," 10:45-11 p.m. 

JANUARY 23: Prime Minister Neville 
amberlain spoke from London at the 
tional Service Air Raids Precaution Rally. 
25-4:40 p.m. 

JANUARY 24: Representative Wright Pat- 
"n (D) of Texas advocated "The Patman 
ain Store Bill." 10:45-11 p.m. 

JANUARY 27: "Education — the First Line 
Defense" was the topic of Dean Carl W. 
kerman of the Columbia School of Jour- 
lism. 4:45-5" p.m. 

Robert Okin. AP correspondent, speaking 
m Perpignan, described Barcelona under 
anco, 6:05-6:15 p.m. 

JANUARY 28: Prime Minister Chamber- 
in discussed the role of the democracies in 
e international scene, 4:30-5 p.m. 

Charles Foltz. AP correspondent, described 
e flight of 20,000 refugees from Spain into 
ance. 6:15-6:30 p.m. 

Senator Rush D. Holt (D ) of West Vir- 
nia called "WPA— A Paradise for Bosses," 
:45-ll p.m. 

FECIAL EVENTS 

JANUARY 7: The Frances Willard Cente- 
ry Celebration began with an informal 



round table discussion of her career by Mrs. 
Ida B. Wise Smith, Mrs. Marion Strader. 
Miss Celia Howard, Mrs. Catherine Waugh 
McCullough. Mrs. J. DeForest Richards and 
Dr. Walter Dill Scott, president of North- 
western University, 2:45-3:15 p.m. 

• JANUARY 9: The Providence, R. I., Safety 
Celebration, featured Governor William H. 
Vanderbilt and Burton Marsh, director of 
Safety for the American Automobile Asso- 
ciation, 2-2:30 p.m. 

JANUARY 14: Governor James V. Allred 

I D ) of Texas, conferred honorary commis- 
sions in the Texas Rangers to the musical 
"Texas Rangers." for two years a Columbia 
Network feature, 3:30-4 p.m. 

• JANUARY 22: "The March of Dimes" for 
the infantile paralysis campaign, had an 
hour program from Hollywood, with stars 
of screen and radio. 11-12 midnight. 

• JANUARY 28: Governor Harold E. Stassen 
(R) of Minnesota. Mayor William Fallon of 
St. Paul and Carl Gray, executive vice- 
president of the Omaha Railroad, were 
among those participating in the opening 
ceremonies of the annual St. Paul Winter 
Carnival, broadcast from the St. Paul Audi- 
torium, 4-4:30 p.m. 

• JANUARY 30 : CBS coverage of the Presi- 
dential Birthday Celebrations the country 
over included the President's speech. 11 :30- 

II :45 p.m.. talks by several other officials 
of the Infantile Paralysis Committee, a 
glimpse of the "Hardy Family" with Robert 
Young in Hollywood, and music by Paul 
Whiteman from Washington. Fred Waring 
from Philadelphia, and Meyer Davis from 
New York. 11 : 1.5-1 2 midnight. 




.to 
m 

h 



Arthur Hull Hayes, Sales Manager 
WABC-485 Madison Avenue, 
New York City 

I'd like to know more about WABc's coverage, audi- 
ence leadership, and programs for local sponsorship. 

Name 



Company. 
Address— 



BUSINESS REPLY CARD 

FIRST CLASS PERMIT NO. 4556, SEC. 510 P.L.&R., NEW YORK, N. Y. 

Arthur Hull Hayes, Sales Manager 
WABC-485 Madison Avenue 
New York City 



THE COLUMBIA BROADCASTING SYSTEM 

Administrative Offices: 485 Madison Avenue, New York • 1622 Chestnut Street, Philadelphia 
410 North Michigan Avenue, Chicago • 902 Fisher Building. Detroit • 817 Earle Building, 
Washington • Columbia Square, Hollvwood • Palace Hotel, San Francisco 



.. ^ y. jky^ '^——/t^^^^^t^t^^^^C^ft^^^^t^*!^^ 



I 



■^^tv.^rta'/^mt vw* ^» * mitt ^i^rm^^td- ffjIl^rfcAat^ 



^2/^^ 




DEMOCRACY AT THE MICROPHONE: Rep. T.V. Smith (D),left. and Senator Robert Taft (R). right, discuss national problems weekly. See page 2B. 



CBS PROGRAM BOOK - MARCH, 1939 



WABC's Local Business Surges UP! (See page 23) 



O INCE WABC's dramatic entrance into the local advertising scene in 1938, 
^ twelve sponsors have bought programs on New York's best known and 
best liked station. In the world's largest market, wabc carries every Colimi- 
bia Network program (with very few exceptions) described on the follow- 
ing pages. In addition to its brilliant network schedule, wabc has CBS- 
created local programs, with ready -built audiences, available now for local 
sponsorship. A list of current wabc sponsors is given on pages 23 and 24. 
Would you like to know why these advertisers selected WABC for selling the 
nation's first market? (A reply card is bound into the back of the book.) 



HlftCHJ!):]!! 



mmi BROAOCASTiNfi mm. 

GENWAL LIBRARY 
30 ROCKtFEUB PLAZ^, K£W YORK, N. V. 



THE CflllMBll 
PROGRAM BOOK 

CBS SPONSORED PROGRAMS: pp. 3 to 24 
CBS SUSTAINING PROGRAMS: pp. 25 to 47 

Published monthly for advertising executives by 
THE COLUMBIA BROADCASTING SYSTEM 
485 Madison Avenue, New York City, N. Y. 



IIDEX: COLUMBIA 



lETWORK CLIKTO 



AUTOMOTIVE 

CHRYSLER CORPORATION: 

Plymouth, Dodge, DeSoto, 

Chrysler motor cars Page 5 

FORD MOTOR COMPANY: 

Ford, Lincoln, Lincoln Zephyr, 

Mercury Page 9 

UNITED STATES RUBBER COMPANY: 

Tires and Rubber Products . . . Page 21 
CIGARETTES & TOBACCO 

AMERICAN TOBACCO COMPANY: 

Lucky Strike Cigarettes, 

Half & Half Smoking Tobacco, 

Roi-Tan Cigars Page 3 

LIGGETT & MYERS TOBACCO COMPANY: 

Chesterfield Cigarettes .... Page 15 

p. LORILLARD COMPANY: 

Old Gold Cigarettes Page 15 

PHILIP MORRIS & COMPANY. LTD.: 

Philip Morris Cigarettes .... Page 17 

R. J. REYNOLDS TOBACCO COMPANY: 
Camel Cigarettes, 

Prince Albert Tobacco .... Page 19 



U. S. TOBACCO COMPANY: 

Dill's Best, 

Model Smoking Tobacco . 
# CONFECTIONERY 



Page 21 



EUCLID CANDY COMPANY: 

Candy Bars Page 9 

PETER PAUL, INC.: 

Mounds Candy Bars Page 23 

WM. WRIGLEY JR. COMPANY: 

Wrigley's Spearmint Gum. 

Wrigley's Doublemint Gum . . . Page 21 

• DRUGS & TOILET GOODS 

AFFILIATED PRODUCTS, INC.: 

Edna Wallace Hopper Cosmetics . Page 3 

ANACIN COMPANY: 

Anacin Page 3 

BAYER COMPANY: 

Bayer Aspirin Page 3 



A. S. BOYLE COMPANY: 

Hill's Nose Drops Page 3 

CAMPANA SALES COMPANY: 

Italian Balm, Dreskin. 

Coolies, D.D.D Page 5 

CHESEBROUGH MANUFACTURING COMPANY: 

"Vaseline" preparations .... Page 5 

COLGATE-PALMOLIVE-PEET COMPANY : 

( See also Laundry Soaps) 

Colgate Dental Cream. 

Colgate Tooth Powder. 

Palmolive Soap. 

Palmolive Shave Cream, 

Palmolive Brushless Shave . Pages 5 and 7' 

DUART MANUFACTURING COMPANY: 

"Creme of Milk" Face Cream, 

Lotion, Lipstick, Cosmetics . . . Page 7 

INTERNATIONAL CELLUCOTTON 

PRODUCTS CO.: 

Kleenex Page 13 

KOLYNOS COMPANY: 

Kolynos Toothpaste Page IE 

LADY ESTHER COMPANY: 

Cosmetics Page Ic 

THE LAMBERT COMPANY: 

Listerine Products, 

Prophylactic Brushes Page I'l 

THOMAS LEEMING CO.: 

Baume Bengue Page 2i 

LEVER BROTHERS COMPANY: 
(See also Foods; Laundry Soaps) 

Lux Toilet Soap Page li 

Lifebuoy Page II 

MENNEN COMPANY: 

Mennen Drug Products .... Page 1 
MCKESSON & ROBBINS, INC.: 
Calox Toothpowder. 

Solidified Albolene . ... Page 1 

NOXZEMA CHEMICAL COMPANY: 

Noxzema Page 1 

PACKERS TAR SOAP. INC.: 

Tar Soap, Scalptone Page 2 

THE PROCTER & GAMBLE COMPANY: 

(See also Laundry Soaps; Foods) 

Ivory Soap, Drene Page 1' 



COMPlt 
• .Pi! 



Pa? 



FOODS & BEVERAGES 

OSCO COMPAN Y : 

osco (Milk Amplifier ) .... Page 23 
AMPBELL SOUP COMPANY: 
ampbelTs Soups, 

eans, and Tomato Juice . Pages 5 and 23 

ALAVO GROWERS OF CALIFORNIA: 

alavos Page 5 



ONTINENTAL BAKING COMPANY, 

vonder Bread. Hostess Cake 



INC.: 

. Page 7 



, FISCHER CO.: 

stor Coffee Page 23 

ENERAL FOODS CORPORATION: 
See also Laundry Soaps) 
lalumet Baking Powder. 
)iamond Crystal Salt. 

luskies. Post Toasties. Postum. Sanka Coffee, 
wans Down Cake Flour . . Pages 9 and 11 

ENERAL MILLS. INC.: 
See also Miscellaneous) 

orn Kix Page ] 1 

lAWAIIAN PINEAPPLE COMPANY: 

Dole" Pineapple, 

Dole" Pineapple Juice .... Page 11 

[CRN & HARDART CO.: 

lUtomats . . " Page 23 

:ELL0GG COMPANY: 

vellogg's Corn Flakes .... Page 13 

KVER BROTHERS COMPANY: 
.See a/50 Drugs; Laundry Soaps) 

Page 15 

.iggett drug CO.: 

'ountain Service Page 23 

•ENICK & FORD. LTD.: 

ly-T-Fine Dessert Page 17 

'ET MILK SALES CORPORATION: 

'et Evaporated Milk Page 17 

HE PROCTER & GAMBLE COMPANY: 

See also Toilet Goods: Laundry Soaps) 

^"Sfo Page 19 

. AND W FINE FOODS, INC. : 

■ ood products Page 21 

LAUNDRY SOAPS & ACCESSORIES 

:OLGATE-PALMOLIVE-PEET COMPANY : 

5ee a/50 Drugs & Toilet Goods) 

Concentrated Super Suds . . . Page 5 



Ul tir 



• e listed on the following pages is current 



THE CUDAHY PACKING COMPANY: 

Old Dutch Cleanser Page 7 

GENERAL FOODS CORPORATION: 
(See also F oods) 
La France. 

Satina Page 11 

LEVER BROTHERS COMPANY: 
( See also Drugs; Foods) 

Lux Flakes. Rinso . . . Pages 13 and 1 5 

THE PROCTER & GAMBLE COMPANY: 

f'See c/50 Toilet Goods; Foods) 

Chipso, Ivory, Oxydol .... Page 19 

e LUBRICANTS 

ETHYL GASOLINE COMPANY: 

"Ethyl" gasoline Page 7 

GULF OIL CORPORATION: 

Motor Oil and Gas Page 11 

RIO GRANDE OIL, INC. : 

Petroleum products Page 19 

THE TEXAS COMPANY: 

■'Texaco" products Page 21 

o MISCELLANEOUS 

BULOVA WATCH CO. : 

Bulova Watches Page 23 

DUNN & MCCARTHY, INC.: 

Enna-Jettick Shoes Page 23 

E. I. DU PONT DE NEMOURS 
& COMPANY: 

Institutional Advertising .... Page 7 

GENERAL MILLS, INC.: 
( See also Foods) 

Institutional Advertising . . . . Page 11 

HOUSEHOLD FINANCE CORPORATION: 
Personal Loan Service .... Page 11 

INTERNATIONAL SILVER COMPANY: 

1847 Rogers Bros. Silver. . . .Page 13 

MELVILLE SHOE CO.: 

Thom McAn Shoes Page 23 

OLSON RUG CO.: 

Olson Rugs Page 23 

PERSONAL FINANCE COMPANY: 

Personal Loan Service .... Page 1 7 

New York time unless otherwise indicated. 



m mmm programs 



mimm 



AFFILIATED PRODUCTS, INC. 



ANACIN COMPANY 



BAYER COMPANY 




Edna Wallace Hopper Cosm' ' 



AMERICAN TOBACCO COMPANY Lucky Strike Cigarettes 



Half & Half Smoking Tobac 



Roi-Tan Cigars 



Anacin 



Bayer Aspirin 



3itl 

ih 



A. S. BOYLE COMPANY 



Hill's Nose Drops 



TIME 



AGENCY 



, Romance of Helen Trent 

irriaZ drama 

IsO A. S. BOYLE CO.) 



Men., Tues., Wed. 
12:30-12:45 p.m. 

ORIGINATES: WBBM 



Blackett-Sample-Hummert, Inc. 



273 Weeks 



Hp}. 



r Hit Parade 

IscWarnow's Orchestra, 
^aiiy Ross, Raymond Scott's 
luitet, Kay Lorraine and the 
):;smiths 
Popular music and vocalists 

Bernie and All the Lads 

it Lew Lehr 
usic and comedy 



hie Tucker and Her Show 

usical 



Saturday 
10:00-10:45 p.m. 

ORIGINATES: WABC 



Sunday 

5:30-6:00 p.m. 
Rebroadcast 
12mid.-12:30 a.m. 

ORIGINATES: WABC 

Mon., Wed., Fri. 

6:45-7:00 p.m. 

Rebroadcast 

Mon., Wed., 12:30-12:45 

a.m.; Fri., 7-7:75 a.m. 

ORIGINATES: WABC 



Lord & Thomas 



148 Weeks 



Young & Rubicam, Inc. 



Lord & Thomas 



)i Gal, Sunday 

■rial drama 
S« also KOLYNOS company) 



Mon., Tues., Wed. 
12:45-1 :00 p.m. 

ORIGINATES: WABC 



Blackett-Sample-Hummert, Inc. 



109 Weeks 



ie ind Husband 

vii Helen Menken, presented 
)y he Famous Actors' Guild 
ramatic 



Tuesday 
7:30-8:00 p.m. 

ORIGINATES: WABC 



Blackett-Sample-Hummert, Inc. 390 Weeks 



n Romance of Helen Trent 

•rial drama 

Si also AFFILIATED PRODUCTS, INC.) 



Thurs. and Fri. 
12:30-12:45 p.m. 

ORIGINATES: WBBM 



Blackett-Sample-Hummert, Inc. 198 Week 




T. figures indicate the total number of weeks 
irichich the client has used CBS facilities. 



m mmm programs 




CALAVO GROWERS OF 
CALIFORNIA 



Calavos 



CAMPANA SALES COMPANY 



Italian Balm 
Dreskin 
Coolies 
D.D.D. 



CAMPBELL SOUP COMPANY 



Campbell's Soups 
Campbell's Beans 
Campbell's Tomato Juice 



CHESEBROUGH MANUFACTURING 
COMPANY 



'Vaseline" preparations 



CHRYSLER CORPORATION 



Plymouth 

Dodge 

DeSoto 

Chrysler 



COLGATE-PALMOLIVE-PEET COMPANY Colgate Dental Cream 



Palmolive Shave Cream 
Palmolive Brushless Shave 



Concentrated Super Suds 




PROGRAM 




Thursday Lord & Thomas 

12:45-1:00 p.m. PST 

ORIGINATES: KNX 




I Nighter 

^ Barbara Luddy and 
i^fremayne 

■ama at the "Little Theater 
' Times Square" 



Friday 

8:00-8:30 p.m. 

ORIGINATES: WBBM 



Aubrey, Moore & Wallace, Inc 



pbell Playhouse 

in Welles, director; 
C;uest stars 
amatizations 



Friday 

9:00-10:00 p.m. 

ORIGINATES: WABC 



Ward Wheelock Company 



Christian 

ijing Jean Hersholt 
amatic 



Tuesday 

10:00-10:30 p.m. 

ORIGINATES: KNX 



McCann-Erickson, Inc. 



47 Weeks 



Hi or Bowes' 

>r^nal Amateur Hour 

■nateurs, with Major Bowes 
Master of Ceremonies 



Thursday 
9:00-10:00 p.m. 

ORIGINATES : WABC 



RuthraufI & Ryan, Inc. 



156 Weeks 



o ;ate Ask-It Basket 

iii Vic Williams, MC 
'lestions and answers 



'■c g Busters 

olice-file dramatizations 



Wjl and Marge 

'^rial drama 



Wednesday 
7:30-8:00 p.m. 
Rebroadcast 
10:30-11:00 p.m. 

ORIGINATES: WABC 

Wednesday 

8:00-8:30 p.m. 

Rebroadcast 
12:00-12:30 a.m. 

ORIGINATES: WABC 

Mon. thru Fri. 
10:15-10:30 a.m 

Rebroadcast 
4:15^:30 p.m. 

I ORIGINATES: WABC 



Tin gures indicate the total number of weeks 
n nch the client has used CBS facilities. 



Benton & Bowles, Inc. 



97 Weeks 




155 Weeks 




m mmm programs 




COLGATE-PALMOLIVE-PEET COMPANY Palmolive Soap 

Continued 



Colgate Tooth Powder 



CONTINENTAL BAKING CO., INC. Wonder Bread 

Hostess Cake 



THE CUDAHY PACKING COMPANY Old Dutch Cleanser 



DUART MANUFACTURING COMPANY "Creme of Milk" Face Cre; 

Lotion, Lipstick, Cosmeticj 



E. I. DU PONT DE NEMOURS & Institutional Advertising 

COMPANY 




4 



J top House 

a ing Bess Johnson 
ramatic serial 



toniother 

ramatic serial 




AGENCY ONCB 



Mon. thru Fri. 

10:30-10:45 a.m. 

Rebroadcast 
4:30-4:45 p.m. 

ORICmATES: WABC 

Mon. thru Fri. 
10:45-11:00 a.m. 
Rebroadcast 
4:45-5:00 p.m. 

ORIGINATES: WBBM 



Benton & Bowles, Inc. 



Benton & Bowles-Chicago, Inc. 



159 Week 



97 Weeks 



n Wonder Show 

ita ing Jack Haley, Lucille Ball, 
^^i inia Verrill, Artie Auerbach 
in Ted Fio-Rito's Orchestra 

^usic and comedy 

Pilly Kitty Kelly 

erial drama 



Friday 

7:30-8:00 p.m. 
Rebroadcast 
12:30-1 :00 a.m. 

ORIGINATES: KNX 

Mon. thru Fri. 

10:00-10:15 a.m. 

Rebroadcast 
4:00^:15 p.m. 

ORIGINATES: WABC 



Benton & Bowles, Inc. 



206 Weeks 













B ihelor's Children 


Mon. thru Fri. 


Roche, Williams & Cunnyng- 


218 Weeks 




•erial drama 


9:45-10:00 a.m. 


ham. Inc. 


i 






ORIGINATES: WBBM 






hit., 
CoJ 




Sunday 


Erwin, Wasey & Co. 




|»blem Clinic 


2:30-3:00 p.m. PST 




7 Weeks ^ 






originates: ksfo 






c 


alcade of America 


Monday 


Batten, Barton, Durstine & 


155 Weeks 


T 


mias Chalmers, narrator; 


8:00-8:30 p.m. 


Osborn, Inc. 




R 


i! Ruysdael, commentator; 


Rebroadcast 






E 


• i Voorhees' Orchestra 


m 12 mid.-12 :30 a.m. 






I 


^ dramatic cast 


originates: wabc 






T 


le-Up Time 


Thursday 


Batten, Barton, Durstine & 


7 Weeks 


St 


ring Walter O'Keefe, 


10:00-10:45 p.m. 


Osborn, Inc. 




A 


Ire Kostelanetz's Orchestra, 


originates: wabc 







I 



K/ Thompson's Rhythm Singers 
ai guest stars 
Musical variety 




' 'k figures indicate the total number of weeks 
i tvhich the client has used CBS facilities. 



> 



8 



m SPONSORED PROGRAMS 




EUCLID CANDY COMPANY 
OF CALIFORNIA, INC. 



Candy Bars 



FORD MOTOR COMPANY 



Ford 
Lincoln 

Lincoln Zephyr 
Mercury 



GENERAL FOODS CORPORATION 



Sanka Coffee 



Huskies 



Calumet Baking Powder 
Swans Down Cake Flour 



Post Toasties 



t Columbia Pacific Network Only 




[e nines on Parade 

it Knox Manning 

ICS 



tMonday 

5:30-5:45 p.m. pst 
originates: knx 



Sidney Garfinkel 
Advertising Agency 




u lay Evening Hour 

01 Symphony Orchestra and 
;h us, Eugene Ormandy*, con- 
uor. Guest Soloists: 
ia:h 5 : Robert Virovai 
ia:h 12: Bidu Sayao 
ia:h 19: Walter Gieseking 
ia:h 26: Richard Tauber 

mphonic music, and talks by 

J. Cameron 
B( March 26, Franco Ghione is 
onictor 



Sunday 

9:00-10:00 p.m. 

ORIGINATES: WJR 



N. W. Ayer & Son, Inc. 



felhe People 

it Gabriel Heatter, Harry von Zell 
nciuests 

■al-life experiences 

ot Penner 

it Dick Ryan, Gay Seabrooke, 
omy Lane, Margaret Brayton, 

10 \twell, Lillian Randolph, Joe 
01 : and Ben Pollack's Orchestra 

\<medy and music 

Smith Hour 

it Abbott and Costello, comedians ; 
T Aldrich Family," comedy 
er 1, Ted Straeter Choir, Jack 

11 ;r's Orchestra and guest stars 
riety show 

o«E. Brown 

> it Frank Gill and Bill Demling, 
oi dians, Paula Winslow, 
/la caret McCrae, vocalist and 
la y Sosnik's Orchestra 
\imedy and music 



Tuesday 
9:00-9:30 p.m. 

ORIGINATES: WABC 



Thursday 
7:30-8:00 p.m. 
Rebroadcast 
8:30-9:00 p.m. 

ORIGINATES: KNX 



Thursday 
8:00-9:00 p.m. 
Rebroadcast 
11:30-12:30 a.m. 

ORIGINATES: WABC 



Saturday 
7:30-8:00 p.m. 
Rebroadcast 
11:00-11 :30 p.m. 

ORIGINATES: KNX 



Young & Rubicam, Inc. 



Benton & Bowles, Inc. 



210 Weeks 



Young & Rubicam, Inc. 



Benton & Bowles, Inc. 




// liiiiires indicate the total number of weeks 
in-hich the client has used CBS facilities. 



10 



m SPONSORED PROGRAMS 




GENERAL FOODS CORPORATION 

Continued 



La France 
Satina 



Diamond Crystal Salt 



It 



GENERAL MILLS, INC. 



Institutional Advertising 



Corn Kix 



GULF OIL CORPORATION 



Motor Oil and Gas 



HAWAIIAN PINEAPPLE COMPANY 



"Dole" Pineapple 
"Dole" Pineapple Juice 



HOUSEHOLD FINANCE CORPORATION Personal Loan Service 



t Columbia Pacific Network Only 



11 







TIME 


AGENCY 


ON CBS 


lay Margaret McBride 

idio columnist 


Mon., Wed., Fri. 
12:00-12:15 p.m. 

ORIGINATES: WABC 


Young & Rubicam, Inc. 


210 Weeks j 


ku> ^niitVi TVoonrlav C!Iiat8 

sws and features 


Tues., Thurs., Sat. 
12:00-12:15 p.m. 
originates: wabc 


Benton & Bowles, Inc. 




ail and Abner 

imedy sketches 


Mon., Wed., Fri. 
7:15-7:30 p.m. 
Rebroadcast 
11:15-11. -30 p.m. 
originates: knx 


Young & Rubicam, Inc. 


1 


\j enborn Comments 

ews 


Sunday 

10:30-10:45 p.m. 
originates : wabc 


Batten, Barton, Duratine & 
Osborn, Inc. 


450 Weeks 


n Grouch Cliib 

i Jack Lescoulie 

ymedy 


tTuesday 

9:30-10:00 p.m. pst 
originates: knx 


Blackett-Sample-Hummert, Inc. 





I« lywood Guild Sunday Young & Rubicam, Inc. 264 Weeks 

itii screen stars as guests ; George 7 : 30-8 :00p.m. 

Vliphy, MC, and Oscar Bradley's originates: knx 
Dr lestra 

triety and drama 



Htiolulu Bound Saturday Young & Rubicam, Inc. 7 Weeks 

^t[ ing Phil Baker, "Bottle", 9 :00-9 :30 p.m. 

Ai raws Sisters and Eddie originates : wabc 

ange's Orchestra 

omedy, musical 



It an Be Done Wednesday Batten, Barton, Durstine & 61 Weeks 

Ed ir A. Guest, poet-philosopher, 10:30-11 :00 p.m. Osborn, Inc. 

or. enting dramatized lives of originates : wbbm 
fai )us guests 




* 1 • figures indicate the total number of weeks 
i which the client has used CBS facilities. 



12 



m SPONSORED PROGRAMS 



INTERNATIONAL CELLUCOTTON 
PRODUCTS COMPANY 



Kleenex 



INTERNATIONAL SILVER COMPANY 



1847 Rogers Bros. 
Wm. Rogers & Son 



KELLOGG COMPANY 



Kellogg's Corn Flakes 



KOLYNOS COMPANY 



Kolynos Toothpaste 



LADY ESTHER COMPANY 



Cosmetics 



THE LAMBERT COMPANY 



Listerine Products 
Prophylactic Brushes 



LEVER BROTHERS COMPANY 



Lux Toilet Soap 



Rinso 



13 



G E N C Y 



]r Honor, Nancy James 

tarring Barbara Weeks and 
ijl Wever 
terial drama 



Mon. thru Fri. 
12:15-12:30 p.m. 

ORIGINATES: WABC 



Lord & Thomas 



■hp' 

87 Weeks 



ii er Theater 

trad Nagel, narrator-director, 
ii guest stars of stage and screen 
hamatic 



Sunday 

6:00-6:30 p.m. 
originates: knx 



Young & Rubicam, Inc. 



70 Weeks 



H .vie Wing 
\lviaUon Adventure 



Mon. thru Fri. 
6:15-6:30 p.m. 
Rebroadcast 
8:15-8:30 p.m. 
originates: wabc 



J. Walter Thompson Company 45 Weeks 



•Hill 



O r Gal, Sunday 

erial drama 
(S alsoANACiN company) 



Thurs. and Fri. 
12:45-1 :00 p.m. 
originates : wabc 



Blackett-Sample-Hummert, Inc. 376 Weeks 



G f Lombardo and his 
O ;he8tra 

'opular music 



Monday 

10:00-10:30 p.m. 
originates : wabc 



Lord & Thomas 



273 Weeks 



i« Br ind Central Station 

ramatic sketches 



Friday 

10:00-10:30 p.m. 
originates : wabc 



Lambert & Feasley, Inc. 



87 Weeks 



T ; Lux Radio Theatre 

jw 1 stars of stage and screen 
' hama; Cecil B. DeMille, director 

B Town 

ring Edward G. Robinson, 
w 1 Claire Trevor 
hamatic 



' T figures indicate the total number of weeks 
i' vhich the client has used CBS facilities. 



Monday 

9:00-10:00 p.m. 
originates: kmx 

Tuesday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-12 a.m. 
originates: knx 



J. Walter Thompson Company 171 Weeks 

RuthraufI & Ryan, Inc. 136 Weeks 



m mmm programs 



LEVER BROTHERS COMPANY 

Continued 



I 

,1 

VY ^I^W" Lifebuoy ^^^^^B' I 



Rinso 



Spry 



Lux Flakes 
Lux Toilet Soap 



LIGGETT & MYERS TOBACCO COMPANY Chesterfield Cigarettes 




P LORILLARD COMPANY 



Old Gold Cigarettes 



McKESSON & ROBBINS, INC. 



Calox Toothpaste 
Solidified Albolene 



15 



1 



R O G R A M 



olson Show* 




AGENCY 



\ i Martha Raye, Parkyakarkus, 
.11 Gluskin's Orchestra. Guest Stars 

omedy and music 
B . .March 21. Dick Powell acts as mc 

Ji Sister 

\i Alice Frost and Martin Gabel 
•rial drama 



ivd Jenny's Real Life Stories 

ramatic 



ri Life and Love of Dr. Susan 

mm alii 



Tuesday 
8:30-9:00 p.m. 
Rebroadcast 
12:00-12:30 a.m. 
originates: knx 

Men. thru Fri. 
11:30-11:45 a.m. 
Rebroadcast 
2:00-2:15 p.m. 
originates: wabc 

Mon. thru Fri. 
11:45-12 noon 
Rebroadcast 
2:15-2:30 p.m. 
originates: wabc 

Mon. thru Fri. 
2:15-2:30 p.m. 

Rebroadcast 
5:15-5:30 p.m. 
originates: wabc 



Ruthrauff & Ryan. Inc. 



J. Walter Thompson Co. 




136 Weeks 



129 Weeks 



1 1 1 Weeks 



3 Weeks 




I Whiteman and his 
) hestra, with Joan Edwards, 
n Modernaires and Fred Uttal 

hisical Variety 

B'-ns and Allen 

ivi Frank Parker, Ray Noble's 
Onestra and Paul Douglas 
omedy and music 



Wednesday 
8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 
originates: on tour 

Friday 

8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 
originates: knx 



Newell-Emmett Co., Inc. 



320 Weeks 



VI ody and Madness 

ivi Robert Benchley and Artie 
Shtv's Orchestra 
nriety 



hce Jordan, Girl Interne 

erial drama 



Sunday 

10:00-10:30 p.m. 
originates: wabc 



Mon. thru Fri. 
9:30-9:45 a.m. 
originates: wabc 



Lennen & Mitchell, Inc. 



Bowman & Columbia. Inc. 



225 Weeks 



JI 




70 Weeks Mmf^ 



/ hgures indicate the total number of weeks 
ifvhich the client has used CBS facilities. 



16 



m mmm programs 




NOXZEMA CHEMICAL COMPANY 



Noxzema 



PENICK & FORD, LTD. 



My-T-Fine Dessert 



PERSONAL FINANCE COMPANY 



Personal Loan Service 



PET MILK SALES CORPORATION Pet Evaporated Milk 



PHILIP MORRIS & COMPANY, LTD. Philip Morris Cigarettes 



1 




■[Columbia Pacific Network Only 



17 



r 





O N C B 



■IP' 



8:00-8:15 p.m. PST 

ORIGINATES: KNX 



H. M. Kiesewetter Advertising 
Agency 



35 Weeks 



l essor Quiz 
Bob Trout 



Saturday 
8:30-9:00 p.m. 
Rebroadcast 
12:00-12:30 a.m. 

ORIGINATES: KNX 

March 4, 11, 18 



Ruthrauff & Ryan, Inc. 



43 Weeks 



Mighty Show 

g-top drama 



Men. thru Fri. 
5:45-6:00 p.m. 

ORIGINATES: WABC 



Batten, Barton, Durstine & 
Osborn, Inc. 



51 Weeks 



J 



Do Barclay's Daughters 
rial drama 



Mon. thru Fri. 
2:00-2:15 p.m. 

ORIGINATES: WABC 



Blackett-Sample-Hummert, Inc. 69 Weeks 



)a irday Night Serenade 

Mi f Eastman, soprano ; Bill Perry, 
«rr and Gustav Haenschen's 
Oriestra and Chorus 
k usical 



Saturday 
9:30-10:00 p.m. 

ORIGINATES : WABC 



Gardner Advertising Company 278 Weeks 



M; y Lee Taylor 

10 e economist 
ousehold advice 



Tues. and Thurs. 
11:00-11 :15 a.m. 

Rebroadcast 
1:45-2:00 p.m. 

ORIGINATES: KMOX 



Jo ony Presents 

Jo iny Green's Orchestra, Drama- 
tizl Short Stories, Floyd Sherman, 
Rc sr Kinney, Genevieve Rowe, 
"E/erly", Glenn Cross, Ray Bloch's 
Svig 14 

ariety and dramatic interludes 



Saturday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-12 :00 p.m. 

ORIGINATES : WABC 



The Biow Company, Inc. 



129 Weeks 



Ti figures indicate the total number of iveeks 
in.hich the client has used CBS facilities. 



18 



m mmm programs 

'i 




R. J. REYNOLDS TOBACCO COMPANY Camel Cigarettes 

Prince Albert Smoking Tob 




ft Columbia California Network On 



PROGRAM 



3 Goldbergs 

erial drama 



le Can Be Beautiful 

lierial drama 

ad of Life 

serial drama 

lis Day Is Ours 

Serial drama 



iimie Fifller 

Hollywood commentator 



tnhattan Mother 

Serial drama 
irts March 6) 





Mon. thru Fri. 
1:00-1 :15 p.m. 

originates: wabc 

1:15-1 :30 p.m. 

ORIGINATES: WABC 

1 :30-l :45 p.m. 
originates: wbbm 

1:45-2:00 p.m. 
originates: wabc 

Tuesday 
7:15-7:30 p.m. 

Rebroadcast 
10:30-10. ■45 p.m. 
originates: knx 

Mon. thru Fri. 
9:15-9:30 a.m. 
originates: wbbm 



Blackett-Sample-Hummert, Inc. 222 Weeks 

Compton Advertising, Inc. 
Pedlar & Ryan, Inc. 
Compton Advertising, Inc. 
H. W. Kastor & Sons 




Pedlar & Ryan, Inc. 



Sdie Cantor's Camel Caravan 

M'^ *h Bert Gordon, Sid Fi elc s, 
rt Parks and Edgar Fairchild's 
phestra 

\Comedy and music 

nny Goodman's Orchestra 

;h Johnny Mercer, singer 
usic and guests 



Monday 
7:30-8:00 p.m. 
Rebroadcast 
10:30-11:00 p.m. 
originates: knx 



Tuesday 

9:30-10:00 p.m. 

originates : on tour 



William Esty & Company, Inc. 



296 Weeks 



lling All Cars 

Police file dramatizations 




ttFriday 

7:30-8:00 p.m. pst 

Beginning, March 30, 
Thursday. 8-8:30 p.m. 
originates: knx 



Hixson-O'Donnell, Inc. 



108 Weeks 




• tigures indicate the total number of weeks 
i which the client has used CBS facilities. 



20 



CBS SPOISORED PROGRAMS 



LIEN 



r 



S AND W FINE FOODS, INC. 



S & W Coffee 

S & W Canned Goods 



THE TEXAS COMPANY 



"Texaco" products 



UNITED STATES RUBBER COMPANY Rubber products 



U. S. TOBACCO COMPANY 



Dill's Best 

Model Smoking Tobacco 



WM. WRIGLEY JR. COMPANY 



Wrigley's Doublemint Gum] 



Wrigley's Spearmint Gum 



21 



t Columbia Pacific Network Only 



PROGRAM 





AGENCY 



tThursday 
9:30-9:45 p.m. pst 

ORIGINATES: KNX 



Emil Brisacher and Staff 




20 Weeks 



lets 



1 xaco Star Theater 

I n Murray, MC; Charlie Ruggles, 
lances Langford, Ned Sparks, 
linny Baker, Texaco Star Chorus, 
',nniy Wallington, David Broek- 
1 in's Orchestra 
I Musical, variety, dramatic 



Wednesday 
9:00-10:00 p.m. 
originates: knx 



Buchanan & Company, Inc. 




99 Weeks 



aymond Paige, 
) Men and a Girl 

Music(d 



Wednesday 
10:00-10:30 p.m. 

ORIGINATES: WABC 



Campbell-Ewald Company 
of New York, Inc. 



30 Weeks 



[odel Minstrels 

ilh Tom Howard and George 
helton, the Eton Boys and 
jay Bloch's Orchestra 

i Comedy and music 



Monday 
8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 

ORIGINATES : WABC 



Arthur Kudner, Inc. 



196 Weeks 



♦ 'iateway to Hollywood 

Motion-picture talent quest 



Sunday 

6:30-7:00 p.m. 
originates: knx 



Frances Hooper Advertising 

Agency 



353 Weeks 



^icattergood Baines 

Serial drama 



Mon. thru Fri. 
11:15-11:30 a.m. 
Rebroadcast 
5 :00-5:15 p.m. 

ORIGINATES: WBBM 



[The figures indicate the total number of weeks 
in which the client has used CBS facilities. 



Neisser-Meyerhoff, Inc. 





BOSCO COMPANY 



CLIENT 



Bosco ( Milk Amplifier ) 



BULOVA WATCH COMPANY 



Bulova Watches 



CAMPBELL SOUP COMPANY 



Campbell's Clam Chowder 



DUNN & McCarthy, inc. 



Enna-Jettick Shoes 



B. FISCHER COMPANY 



Astor Coffee 



HORN & HARDART COMPANY 



Automat Restaurants 



THOMAS LEEMING COMPANY 



Baume Bengue 



LIGGETT DRUG COMPANY, INC. 



Fountain Service 



MELVILLE SHOE COMPANY 



Thorn McAn Shoes 



OLSON RUG COMPANY 



Olson Rugs 



PACKERS TAR SOAP, INC. 



Packers Tar Soap 
Packers Scalptone 



PETER PAUL, INC. 



Mounds Candy Bars 



PRACTICAL AIRCRAFT & DIESEL 
TRAINING, INC. 



Correspondence Course 



23 




Mon. thru Sat. 
9:25-9:30 a.m. 



AGENCY 



Keinoii \ Eckhardt. Inc. 




4 Weeks 



me Signals 



Mon. thru Sun. 

10 Times daily 



The Blow Company 



495 Weeks 



l^idensed News 



Mon. thru Sat. 
6:00-6:05 p.m. 



Ward Wheelock Company 



7 Weeks 



I're Steppin' Along 

ijld Hulick, MC: Jimmy Shields, 
!|)r; Ed Smalle's "Enna-Jettick 
Jen" and D'Artega's Orchestra 



Saturday 
9:30-10:00 p.m. 



larschalk & Pratt. Inc. 



2 Weeks 



Oe Morning Almanac, 

uring Phil Cook 



Tues., Thurs., Sat. Neff-Rogow, Inc. 
7:30-7:45 a.m. 



8 Weeks 



]\i Knldren's Hour 



Sunday The Clements Company 

10:30-11:30 a.m. 



412 Weeks 



J "hard Maxwell, 

ttor-philosopher 



Tues., Thurs., Sat. 
9:00-9:15 a.m. 



m. Esty & Compain . Inc. 



46 Weeks 



1 e Morning Almanac, 

ftturing Phil Cook 



Mon., Wed., Fri. 
7:30-7:45 a.m. 



Neff-Rogow, Inc. 



7 Weeks 



I rly Morning News 



Mon. thru Sat. 
7:45-8:00 a.m. 



Neff-Rogow, Inc. 



13 Weeks 



1 ne for the Day 



Mon., Wed.. Fri. 
8:05-8:10 a.m. 



Presba. Fellers & Presba. Inc. 6 Weeks 



I okers Sports Review 



Tues., Thurs.. Sat. Stack-Goble Agency 
6:05-6:15 p.m. 



1 Week 



< Idilics in ihe News 



Mon. thru Sat. 
8:00-8:05 a.m. 



Platt-Forbes. Inc. 



20 Weeks 



^ ur Opportunity 



Saturday 
6:15-6:30 p.m. 



Richard, Mulberger & 
Hicks. Inc. 



1 Week 



figures indicate the total number of weeks 
i which the client has used W'ABC facilities. 



SUmiMK PROGRAMS 



The programs "By Columbia" for March are planned within a 
triple frame of Interest, Timeliness, and Balance. This insures a 
program schedule as alive and varied as the world it portrays; as 
flexible as the interests of the millions who listen. Because of this 
flexibility, so intrinsic to radio, smaller details of the schedule given 
here are subject to change. These day-to-day changes are usually 
reported in local newspaper radio listings. 

For your convenience, the Columbia sustaining programs listed 
on the following pages are grouped in these nine classifications: 



1. PUBLIC AFFAIRS Page 26 

2. SPECIAL EVENTS Page 28 

3. EDUCATIONAL PROGRAMS . . . Page 30 

4. DRAMATIC SERIES Page 35 

5. SERIOUS MUSIC Page 36 

6. CHILDREN'S PROGRAMS .... Page 39 

7. RELIGIOUS BROADCASTS .... Page 40 

8. PERSONALITIES Page 42 

9. LIGHT MUSIC Pa&e 43 

ADDENDA: FEBRUARY PROGRAMS Page 45 



Columbia presents Senator Robert A. Taft 
(R) of Ohio and Representative T. V. Smith 
(D) of Illinois in a new and important series 
of talks on economic and social questions, in- 
tended to demonstrate "that the democratic 
method of mutual criticism and controversy 
is, at its best, not destructive but constructive.'^ 
The March schedule: 

MARCH 7 : "Congress — Showmanship and 
Statesmanship." 

MARCH 14: "The Executive —Tradition or 
Initiative?" 

MARCH 21: "The Courts— Umpire or Guide?" 
MARCH 28: "The States — Sovereign or Sub- 
sidiary?" 



Lyman Bryson 

10:45-11:00 p.m. 

THURSDAY, MARCH 2 


"Educators View America's Future" is the 
subject of Professor Lyman Bryson, summar- 
izing the convention of the American Associa- 
tion of School Administrators. 


150th Anniversary 
of Congress 

12 noon-1 :15 p.m. 

SATURDAY, MARCH 4 


President Roosevelt addresses a joint session 
of Congress, gathered together in celebration 
of the 150th anniversary of the first United 
States Congress. Other prominent figures par- 
ticipating include Chief Justice Charles Evans 
Hughes, Senator Key Pitman (D) of Nevada, 
president pro tempore of the Senate, Speaker 
of the House William B. Bankhead, and Gladys 
Swarthout and John Charles Thomas, who sing 
in the House of Representatives. 


1 : 

Governor Bricker 

10:45-11 :00 p.m. 

SATURDAY, MARCH 4 


Governor John W. Bricker (R) of Ohio speaks 
on "The 150th Anniversary of the First Con- 
vention of Congress" from Columbus. 



Foundations of Democracy 
6:30-7:00 p.m. 

EACH TUESDAY 



26 



CBS SUSTAIIIK PROGRAMS 



PUBLIC 
AFFAIRS 



Charles R Melvoin 

10:45-11 :00 p.m. 

TUESDAY, MARCH 7 




William O. Douglas 

2:30-3:00 p.m. 

SATURDAY, MARCH 25 



Saluting the World's Fair 
1:30-2:00 p.m. 



EACH SUNDAY 




Current Questions 
Before Congress 

The Senaie— 5:00-5:15 p.m. 

EACH TUESDAY 

The H ouse— 5 lOO-S lis p.m. 

EACH THURSDAY 



"Today" with Bob Trout 
6:30-6:45 p.m. 

MONDAY, WEDNESDAY, 
THURSDAY, FRIDAY 



Charles P. Melvoin, C. P. A., of DePaul I 
versity, helps Columbia's listeners with ' 
come Tax Economies" for the third year. 



William 0. Douglas, chairman of the Sec 
ities and Exchange Commission, addresses 
National Democratic Club of New York. 



The rulers and heads of seventeen nations] 
in a weekly series of salutes to the New Y 
World's Fair 1939. The schedule for Mar 
MARCH 5: Yugoslavia. 
MARCH 12: Italy. 
MARCH 19: Hungary. 
MARCH 26: Poland. 



Leading members of the Senate and of 
House of Representatives discuss, in sepaal 
weekly broadcasts, current legislation 
business under consideration by their bodll 
Speakers are selected for their special knoj 
edge of the issues involved. a 




Bob Trout, Columbia's ace reporter, tell 
story of what's going on in the world "To 
in his daily news broadcasts. Trout speaks! 
Hollywood until March 17. 



Capitol Opinions 

10:45-11:00 p.m. 

EACH SATURDAY AND SUNDAY 




Members of Congress and government offici 31 
participate in these discussions of problems fl 
national interest. The programs originate ll 
WJSV, Columbia's station in Washington. 



27 



iPECIAL EVENTS 



OGRAM AND TIME 



Papal Election 

Various Hours 
BEGINNING MARCH 1 



Yankee Clipper 
Christening 

3:00-3:30 p.m. 
4:15-4:30 p.m. 
FRIDAY, MARCH 3 



Widener Cup 
4:15^:45 p.m. 

SATURDAY, MARCH 4 



Santa Anita Handicap 
7:00-7:30 p.m. 

SATURDAY, MARCH 4 



Girl Scouts' 
. 27th Anniversary 
I 4:15-4:45 p.m. 

I WEDNESDAY, MARCH 15 

1^ 



DESCRIPTION 



The Papal election, beginning on the first of 
March with the Conclave of Cardinals, is cov- 
ered by Columbia direct from the Vatican, 
where William L. Shirer and Thomas Grandin 
describe developments to America. 



The new Pan American Yankee Clipper, larg- 
est commercial plane ever built, which will be 
used for trans-Atlantic service, is christened 
in Washington by Mrs. Franklin D. Roosevelt. 
Speakers include Postmaster General James A. 
Farley, and Senator Josiah W. Bailey (D) of 
North Carolina. Later Mrs. Roosevelt and 
others make a test flight, during which a con- 
versation from plane to ground is heard. 



The $50,000 Widener Challenge Cup, held at 
Hialeah Park, Miami, brings together Stage- 
hand, Pasteurized, Bull Lea and perhaps War 
Admiral, in a mile and a quarter thriller de- 
scribed by Brvan Field. 



Columbia takes its audience from Florida to 
California for the $100,000 Santa Anita Handi- 
cap. Filled with an assortment of thorough- 
breds from the United States and the Argen- 
tine, this race is described by race caller Joe 
Hernandez. 




The national "Birthday Party" of the Girl 
Scouts, is broadcast by Columbia, featuring 
Alice Frost, Jessica Dragonette and Morton 
Downey. Mrs. Herbert C. Hoover and Mrs. 
Frederick H. Brooke, president of the Scouts, 
are the guests of honor. 



28 



CBS SUmiMiW PROfiRAMS 



SPECIAL EVENTS 



Armstrong-Feldman 
Title Bout 

11:00-12 midnight 

THURSDAY, MARCH 16 



American Legion 
20th Anniversary 

11:00-11:15 a.m. 

FRIDAY, MARCH 17 



President DeValera 
4:15-4:45 p.m. 

FRIDAY, MARCH 17 



University of Michigan 
Centennial 

3:00-3:45 p.m. 

SATURDAY, MARCH 18 



Refugee Program 

10:45-11 :00 p.m. 

TUESDAY, MARCH 21 



President Lebrun 
in London 
6:45-7:00 p.m. 

THURSDAY, MARCH 23 




France Laux returns to Columbia's mike a 
fight reporter again as he describes the fifte 
round title bout between Henry Armstro I 
world's light and welterweight champion £ j 
Lew Feldman, challenger, in St. Louis. 



Columbia brings to its American audieno 
broadcast of the ceremonies during the 
veiling of a plaque, in Paris, commemorat 
the 20th anniversary of the American LepJ 



President Eamon DeValera of Ireland spejj 
to America in a special St. Patrick's Day p | 
gram, with Irish music from Dublin. 



The centennial of the University of Micj 
gan, the first state university, features Sena 
Arthur H. Vandenberg (R) of Michigan a I 
Attorney-General Frank Murphy, speakij 
from Washington, Professor Lyman Brysj 
and Benny Friedman, famed Michigan b^l 
field star, who will throw an "aerial pass"fr'F 
New York to his old receiver, Benny Oost- 
baan, at Ann Arbor. 



Columbia carries a special program in ci 
nection with the drive for funds to aid refug i| 
from lands of persecution. 



Edward R. Murrow, Columbia's Europe i| 
director, describes the reception in Londomi 
President Albert Lebrun of France, and ( 
cusses the significance of Lebrun's visit. 



29 



EDUCATIONAL 
PROGRAMS 




CBS ADULT The programs on this page are presentations 

EDUCATION BOARD of the Department of Education, arranged with 

the counsel of Columbia's Adult Education 
Board. Members of the Board, representative 
of the nation's leading educators and public- 
ists, are: 

LYMAN BRYSON, chairman spencer miller, jr. 

STRINGFELLOW BARR RUTH BRYAN ROHDE 

WILLL-iM BENTON THOMAS V. SMITH 

HARRY WOODBLIRN CHASE GEORGE EDGAR VINCENT 

ROBERT I. GANNON, S. J. WILLIAM ALLEN WHITE 

ALVIN S. JOHNSON RAY LYMAN WILBtH 

HENRY R. LUCE JOSEPH H. WILLITS 



Americans at Work 
7:00-7:30 p.m. 

EACH SATURDAY 



Portrayals of many of the varied jobs that 
make up the intricate web of American indus- 
trial life: with the voices of workers brought 
by CBS directly from tunnels, laboratories, 
ranches, filling-stations and workshops 
throughout the land. The March schedule : 
MARCH 4: The Carpenter. 
MARCH 11 : The Barber. 
MARCH 18 : The Auto Worker. 
MARCH 25: The Florist. 



The People's Platform 

7:00-7:30 p.m. 

EACH SUNDAY 



Columbia presents a novel series in which four 
typical citizens, chosen from every walk of 
life, are the guests of Lyman Bryson at dinner, 
during which solutions to current problems 
are sought through an exchange of ideas. 
MARCH 5: "Amend the Neutrality Law?" 
MARCH 12: "How Shall Labor Disputes Be 
Settled?" 

MARCH 19: "Is the League of Nations a Fail- 



ure ; 



9" 



MARCH 26: "Increase the National Debt?" 



30 



CBS SUSTIIIIE PROGRAMS 



EDUCATIONAL 
PROGRAMS 




Of Men and Books 
4:45-5:00 p.m. 

EACH WEDNESDAY 




Current books and authors are discussed by! I 
fessor John T. Frederick of the Medill Sch 
of Journalism at Northwestern University. 
MARCH 8 : Books by George W. Bagby and \ | 
Ham Murrell. 
MARCH ] 5 : Social action books bv Lyn j 
Bryson, Lewis Mumford, Chester M. Wri 
and H. A. Overstreet. 

MARCH 22: Works by Gordon Dunthorne {| 
Allison Dorrance. 

MARCH 29: Humorous fiction by E. B. Wh j 
William March and Don Marquis. 



Adventures in Science 
7:15-7:30 p.m. 



1 

I EACH THURSDAY 




I 



Watson Davis interviews prominent scien 
on these programs presented in cooper 
with Science Service, Inc. 
MARCH 2 : Professor George D. Stoddard, To 
State University: "Cultivating the Chil 
Mind." 

MARCH 9: Dr. Otto Struve, Chicago U.: "1 
Important Exploration of the Universe." 



Men Behind the Stars 
5:15-5:30 p.m. 



EACH FRIDAY 




The lives and discoveries of astronom I 
throughout the ages are dramatized in t i 
series, presented by Prof. William H. Bart< 
Jr. of the Hayden Planetarium, and Hi' 
Christian Adamson of the American Museu 
MARCH 3: Bessel. 
MARCH 10: Arabian Astronomers. 
MARCH 17: Horrox. 
MARCH 24: Hall. 
; MARCH 31 : Schiaparelli. 



31 



EDUCATIONAL 
PROGRAMS 



■■■■■■■■■■■■I 




American School 


The AMERICAN SCHOOL OF THE AIR is in its 


of the Air 


tenth consecutive season on the Columbia Net- 


2:30-3:00 p.m. 


work. Among the groups cooperating are the 


MONDAY THRU FRIDAY 


National Education Association, the Progres- 




sive Education Association, the National Coun- 




f'll of IpafrlPr^ CiJ rricrlicn anri tlif» A»n*»ri*^ar» 
VJl aCcH^IlClS KJL LjII^IISII dllU lllc /AlllCriC'd.Il 




Library Association. The schedule for each j 




school-day of the month: 1 




Mondays— Frontiers of Democracy. 




MARCH 6: Merging Streams. 




MARCH 13: Keeping Them Alive. 




MARCH 20: Our Aging Population. 




MARCH 27: The Emergence of Women. 




Tuesdays— yV/u5ic and the Friendly Arts. 




MARCH 7: Music and Poetry (Poetry Set- 




tings). 




MARCH 14: Music and Poetry (Tone Poems). 




MARCH 21 : Music and Drama (Incidental 




Music). 




MARCH 28: Music and Drama (Opera). 




Wednesdays — l\eii H orizons. 




MARCH 1 : Haunts of the Gorilla. 




MARCH 8: Descendants of the Mutineers. 




MARCH 15: The Frozen Continent. 




MARCH 22 : Jungle Corners. 


M I 


MARCH 29: Empire of the Feathered Serpent. 



32 



CBS SUSTAiniG PROGRAMS 



EDUCATIONAL 
PROGRAMS 



American School 
of the Air 

(Continued) 



1 School ^^^^11 

^1 



Thursdays — T/^is Living World. 

MARCH 2: "Democracy" (broadcast from 
ual Training High School) . 

MARCH 9: "Labor Relations" (from (j 
Commercial High School). 

MARCH 16: "Immigration" (from Gij 
Cleveland High School). 

MARCH 23 : Program from Girls' High I 

MARCH 30: Program from Evander 
High School. 



What Price America? 
5:00-5:30 p.m. 

EACH SATURDAY 



Fridays— 7a/es from Far and Near. 

MARCH 3 : Laura Benet : "The Hidden Vail J 

MARCH 10: Elizabeth Coatsworth — "The 
With the Parrot." 

MARCH 17: Richard Bennett —"Shawneen 
the Gander." 

MARCH 24: Berta and Elmer Hader— "I| 
Butter." 

MARCH 31 : Charles J. Finger— "Give a M-] 
Horse." 



The story of the natural resources of Ame a 
—their original abundance, gradual deple 'i 
and present efforts at conservation — is 
through dramatizations presented by CBIu 
cooperation with the U. S. Dept. of Inten 



33 



EDUCATIONAL 
PROGRAMS 



I M E 



DESCRIPTION 



Highways to Health 


The New York Academy of Medicine arranges 


4:00-4:15 p.m. 


these medical talks for the layman. Dr. lago 


EACH TUESDAY 


Ualdston, executive secretary oi the Meaicai 


4:30-4:45 p.m. 


Information Bureau, is in charge. 


TUESDAY, MARCH 7 


MARCH 7: Dr. George C. Andrews, Chief 




Dermatologist, Vanderbilt Liinic: bkin 




Troubles of the Young." 




MARCH 14: Dr. Anthony Bassler, Consulting 




Gastroentrologist, St. Vincent's Hospital : "Can 




Emotional Disturbance Cause Indigestion?" 




MARCH 21: Dr. Russell Cecil, Professor of 




Clinical Medicine, Cornell University Medical 




College: "Chronic Arthritis." 




MARCH 28 : Dr. Conrad Berens, New York Eye 




and Ear Iniirmary: Must 1 Wear Lrlasses — 




and All the Time?" 


"Americans All — 


This new series dramatizes the outstanding 


Immigrants All" 


contributions made by all races in building 


2:00-2:30 p.m. 


the America of today. John W. Studebaker, 


EACH SUNDAY 


Commissioner of Education, supervises and 




Gilbert Seldes prepares the scripts. 




MARCH 5: Italians in America (Mayor La- 




Guardia, guest speaker). 




MARCH 12: Near Eastern People. 




MARCH 19: Other Groups. 




MARCH 26 : Contributions in Industry. 


34 



CBS SUSTAIIIIG PROGIIAMS 



DRAMATIC 
SERIES 



The Columbia Workshop 

10:30-11 :00 p.m. 

EACH MONDAY 

1 
i 
1 

i 


The Columbia Workshop, now in its third' 
presents unusual radio dramas, employin( 
latest broadcasting techniques. 
MARCH 6: "The Winged Victory," by D 
Redstone, directed by Brewster Morgan. 
MARCH 13: "In the Train," adapted by I 
Hunt, directed by Norman Cor win. M 
MARCH 22: "A Letter from Home," by 
R. Jackson, directed by William N. Robsoi 
MARCH 29: "Flight from Home," by Wil 
Merrick, directed by Norman Corwin. 


Ray Collins in 
"County Seat" 

7:00-7:15 p.m. 

MONDAY THRU FRIDAY 


Ray Collins, one of radio's foremost acl 
stars in this new dramatic series as "I 
Hackett, small town druggist. The stor 
"County Seat" is written by Milton Gei 


Norman Corwin's 
"Words Without Music" 
2:30-3:00 p.m. 

EACH SUNDAY 


Words Without Music was introduced i 
Columbia Workshop performance. Dire 
by Norman Corwin, these unusual progr 
experiment with the drama of words and 
to vitalize poetry for a larger audience. 


Men Against Death 
2:00-2 :30 p.m. 

EACH SATURDAY 
EXCEPT MARCH 4 


The heroes of Paul de Kruif's well-kn- 
books are brought to life in dramas presei 
in association with the Federal Theater's Ri 
Division. Brewster Morgan directs, Leo 1 
taine adapts, Charles Paul is organist. 


Four Corners Theater 

10:30-11:00 p.m. 

EACH SATURDAY 

m 


Drama which has played to America's rt 
audiences in more performances than 
greatest Broadway hits is featured on the si 
of Columbia's Four Corners Theater, ] 
duced by Earle McGill. 



35 



'4 



EACH SUNDAY 



New York Philharmonic- 
Symphony Orchestra 
3:00-5:00 p.m. 



The New York Philharmonic-Symphony Or- 
chestra is now playing its ninth consecutive 
season as an exclusive Columbia Network fea- 
ture. John Barbirolli, brilliant young English 



conductor, directs the concerts. Deems Taylor, 
Columbia's Music Consultant, is the program 
commentator. From Carnegie Hall this month : 

MARCH 5: Schubert: Overture to "Rosa- 
munde"; Brahms: Symphony No. 3; Chaus- 
son: Poeme for Violin and Orchestra and 
Ravel: Tzigane for Violin and Orchestra. 
JOSEPH KNITZER, violinist: Weinberger: Polka 
and Fugue from "Schwanda." 

MARCH 12: Weber: Overture to "Oberon"; 
Beethoven: "Emperor" Concerto, ARTUR 
SCHNABEL, pianist: Bach: Brandenburg Con- 
certo No. 3; Elgar: Variations on an Original 
Theme from "Enigma." 

MARCH 19: Handel: Concerto Grosso for 
Strings No. 6; Saint-Saens: Piano Concerto 
No. 2, ARTUR RUBINSTEIN, pianist; De Falla: 
"Nights in the Gardens of Spain," Symphonic 
Impressions for Piano and Orchestra ; Borodin : 
Polovetsian Dances from "Prince Igor." 

MARCH 26: Beethoven: Overture to"Egmont": 
Brahms: Double Concerto for Violin and 
'Cello, ALBERT SPALDING, violinist and Caspar 
CASSADO, 'cellist; Schubert: Symphony No. 4 
in C minor ("Tragic") ; Wagner: Overture to 
"The Flying Dutchman." 




36 



CBS susnniK programs 



SERIOUS 
MUSIC 



mm 



Curtis Institute of Music 
3:00^:00 p.m. 



EACH MONDAY 



The Curtis Institute of Music is presentii 
series of thirty Monday concerts in its tt | 
consecutive season on CBS. Distinguished 
ulty members and students perform. Chan j 
music groups are directed by Dr. Louis Ba 
and the Curtis Symphony Orchestra is (j 
ducted by Fritz Reiner. A new feature is m' 
commentary by students of the Institute. 



Music of the 
Restoration 

5:00-5:30 p.m. 

EACH MONDAY 



Bernard Herrman conducts the Colon 
Chamber Orchestra in music of the Rest< 
tion period, featuring the quartets of Mattll 
Locke and music of Purcell, Young and oth 



Story of the Song 
3:30-4:00 p.m. 

EACH TUESDAY 
EXCEPT MARCH 7 



Each week outstanding singers of the con 
stage are presented in selections from 
treasury of songs in English. Genevieve Rdj 
soprano; Ruth Carhart, contralto; MoH 
Bowe, tenor and Hubert Hendrie, baritone] 



Cincinnati Symphony 
Children's Concert 

MARCH 7, 3:30-4:30 p.m. 



Eugene Goosens directs the Cincinnati S| 
phony Orchestra in the final of five Tues] 
young people's concerts. 



"Music for Fun' 
5:00-5:30 p.m. 

EACH TUESDAY 



Music designed to please younger listener i 
well as the family group is presented on isl 
series under the direction of Howard Barl m 
Children appear on each program to exp <8j 
their reactions to the music, with Will 
Spier acting as interviewer. 



37 



SERIOUS 
MUSIC 



Indianapolis Symphony 
Orchestra 

WEDNESDAY, 3:00-4:00 p.m. 


Fabien Sevitzky conducts the Indianapolis 
Symphony Orchestra in these hour concerts. 
On March 1, he performs the Haydn Sym- 
phony No. 17 in F major. 


Keyboard Concerts 
3:30-4:00 p.m. 

EACH FRIDAY 


Outstanding artists of all the keyboard instru- 
ments are presented on these programs. 
MARCH 3: Grace Castagnetta. 
MARCH 10: Marc Albert. 
MARCH 17: Adele Marcus. 


Columbia Concert 
Orchestra 

10:30-11 :00 p.m. 

EACH FRIDAY 


Howard Barlow, Columbia's noted conductor, 
leads the Columbia Concert Orchestra in a 
new series of Friday evening concerts. 


United States Army 
and Marine Bands 

THURSDAY, FRIDAY, 3-3:30 p.m. 


Band music is played each Thursday and Fri- 
day on Columbia in half-hour programs by 
the United States Army Band. On occasion the 
Marine Band alternates with Friday programs. 


Cincinnati Conservatory 
of Music 

11:00 a.m.-12:00 noon 

EACH SATURDAY 


The Cincinnati Conservatory of Music presents 
its fourth season of symphonic concerts on 
CBS. Alexander von Kreisler arranges the pro- 
grams and conducts the Conservatory sym- 
phony orchestra. Members of the artist faculty 
are featured each week as soloists. 


New York Philharmonic 
Young People's Concert 

11:00 a.m.-12:30 p.m. 

SATURDAY, MARCH 18 


Ernest Schelling conducts the final in his series 
of six young people's concerts by the New York 
Philharmonic Symphony, broadcast by CBS 
exclusively. This is an all-request program. 



38 



CBS SUSTAIIIIG PROGRAMS 



CHILDREN'S 
PROGRAMS 



ROGRAM AND TIME 



"So You Want to Be — " 
5:30-5:45 p.m. 

EACH WEDNESDAY 




"March of Games" 
5:15-5:30 p.m. 

EACH WEDNESDAY AND FRIDAY 



"Let's Pretend" 
5:15-5:45 p.m. 

EACH MONDAY AND THURSDAY 



Successful persons in all walks of life a 
subjects of interviews by youngsters who 
to follow in their footsteps. The progr 
presented with the cooperation of Young j 
ica magazine. 

MARCH 1 : Gilbert Miller, producer and I 
Mills, actor— "So You Want to Be a Thea 
Producer?" 

MARCH 15: Christopher W. Coates, aqi 
New York Aquarium— "So You Want to 
Aquarist?" 

MARCH 22: James Edwards, of Balcom 
ciates— "So You Want to Be a Civil Engin 

MARCH 29: Ford Frick, president, Na 
League— "So You Want to Be a Profess 
Ball Player?" 



Children who like asking questions and 
dren who prefer answering them are 
opportunity on this bi-weekly CBS pn 
directed by Nila Mack. Questions subi 
by youthful listeners are posed to four ec 
youthful contestants, and prizes aw! 
Arthur Ross, 14-year-old master of ceren 
and Sybil Trent, 11-year-old "Miss 
Major" are featured. 



The world's great fairy tales and origint :ai 
tasies are dramatized by Nila Mack ani 
sented on a new schedule of twice weekl; nl 
a cast of child actors. These dramas have 
a Columbia children's feature for eight 



I 



39 



J 



RELIGIOUS 
BROADCASTS 







Church of the Air 


The Church of the Air is presenting its 8th 


10:00-10:30 a.m. 


consecutive year of Sunday morning and after- 


1 :00-l :30 p.m. 


noon broadcasts. Services are conducted by 


EACH SUNDAY 


representatives of the major faiths. 

\ 




MARCH 5: Morning-Rev. G. Vander Linden, 




First Reformed Church of Englewood, Chicago. 




Afternoon — Rev. Edgar Schmiedeler, O.S.B. , 




Director Rural Life Bureau, Family Life Sec- 




tion, National Catholic Welfare Conference, 




Washington, D. C. 




MARCH 12: Morning - Rev. Edwin McNeil 




Poteat, D.D., Euclid Avenue Baptist Church, 




Cleveland. 




Afternoon — Mr. Frederick William Boorer, 




Former First Reader, Christian Science 




Church, Toronto. 




MARCH 19: Morning — Rt. Rev. Francis M. 




Taitt, Bishop of Pennsylvania, Philadelphia 




(Episcopal ) . 




Afternoon— Rev . Thomas J. Tobin, Chancellor, 




Archdiocese of Portland, Oregon (Catholic). 




MARCH 26: Morning — Rev. 0. A. Geiseman, 




Grace Lutheran Church, River Forest, Illinois. 




Afternoon— Rahhi Norman Gerstenfeld, Wash- 




ington Hebrew Congregation, Washington, 




D. C. 




m 



40 



CBS SUSTAIIIK 



PROUAMS 



RELIGIOUS 
BROADCASTS 




"Wings Over Jordan" 

9:00-9:30 a.m. 
EACH SUNDAY 




This program of religious talks and spir 
[is presented by outstanding Negro leadei 
[ educators and a choir of 35 voices. 

MARCH 5 : Mrs. Jennie Moton, president 
National Association of Colored Wi 
Capahosie, Va. 

MARCH 12: Lafayette E Ford, president 
tional Alliance of Postal Employes, St. I 

MARCH 19: Channing H. Tobias, director 
ored YMCAs, New York City. 

MARCH 26: C. C. Spaulding, preside! 
tional Negro Business Association, Duif 
N. C. 



or I 

i 



Christian Work 
in Arabia 

4:00-4:15 p.m. 
FRIDAY, MARCH 10 




A special program, in connection with thf 
anniversary of the opening of Christian 
in Arabia, features talks by Rev. Luml 
Shafer, associate secretary of the Boa: ' 
Foreign Missions, Reformed Church in / ( 
ica and Dr. William Wells Thorns, missic i 
director and explorer in Arabia, who s] 
from Chicago on "Bridge Building in Ara 



Catholic Charities 

4:15-4:45 p.m. 

MONDAY, MARCH 13 




A special program under the auspices < ( 
Catholic Charities of New York will be de I 
to the problems of youth. Participating ] 
round-table discussion are Miss Hele 
Harris, director of the National Youth Am 
istration of New York City and Dr. Ri 
Edwards Moore, director of the Divisi' 
Social Action, New York Catholic Cha: 



41 



PROGRAM AND TIME 



DESCRIPTION 



ERSONALITIES 



"This Is New York" 

8:00-9:00 p.m. 

EACH SUNDAY 



Richard Maxwell 
9:00-9:15 a.m. 

MONDAY, WEDNESDAY 
AND FRIDAY 



Major Bowes' 
Capitol Family 
(Pll:30 a.m.-12:30 p.m. 

EACH SUNDAY 



Bob Byron 
8:15-8:30 a.m. 

MONDAY THRU SATURDAY 



The new CBS variety show, "This Is New York," 
draws its stars and its material directly from 
the Big City and brings to the microphone 
such entertainingly divergent personalities as 
Mayor LaGuardia, Elsa Maxwell, ex-Mayor 
James J. Walker, Louis Armstrong and Alex- 
ander Woollcott. Deems Taylor is the current 
master of ceremonies, while Leith Stevens and 
his orchestra supply the music. The entire show 
is produced by Ed Gardner, who also appears 
as "Archie," a heckler. 



Richard Maxwell presents three programs of 
hymns and inspirational songs each week. 
Homely philosophy in poetry and prose aug- 
ments the songs of the CBS tenor. 



Major Bowes' Family includes the Dalton 
Brothers (Kelly, Jack and Pete), Helen Alex- 
ander, soprano; Nicholas Cosentino, tenor; 
Charles Magante, accordionist; Sam Herman, 
xylophonist, and Waldo Mayo's Orchestra. 



Bob Byron helps the Columbia audience to 
waken in a cheerful mood with his songs, 
whistling and merry banter. 




42 



CBS SUSTAIIIIG PROGRAMS 



LIGHT MUSIC 



Saturday Night Swing Club 
7:00-7:30 p.m. 

EACH SATURDAY 




With Walter Gross as band director an 
Allen as swing commentator, the Swin§j 
guests this month include Kay Then 
Jack Jenny, Louis Armstrong, and sj 
from the "Swing Mikado." 



"The Zany Family' 
4:15-4:45 p.m. 

EACH WEDNESDAY 



"The Zany Family", a talented group of: 
balls, put their family antics on the aii j 
Charley Austen (Poppa Zany) as m.c 
Ruth Carhart, Audrey Marsh, Barry Wocj 
Mark Warnow's orchestra. 



Ray Block's Varieties 
4:15^:45 p.m. 

EACH THURSDAY 



Ray Block leads his orchestra in these v I 
programs, assisted by guest vocalist'; 
rhythm groups. 



Al Bernard's 
Merry Minstrels 

FRIDAYS, 4:45-5:00 p.m. 



A streamlined, modern version of the ol 
minstrel show. Al Bernard, long a headli rJ 
this field of entertainment, is starred. 



Buddy Clark 

10:30-10:45 p.m. 

EACH TUESDAY 



Buddy Clark, Columbia's baritone st 
heard with Leith Stevens and his orches 
this new weekly program. 



National Hillbilly 
Champions 
10:00-10:30 a.m. 

EACH SATURDAY 



Hillbilly music, performed by the ns 
leading mountaineer group. Pappy Ches 
National Hillbilly Champions, is hearc 
Saturday morning from station KMOX. 



Nan Wynn 

MONDAY, 4:45-5:00 p.m. 
THURSDAY, 6:45-7:00 p.m. 



Nan Wynn, Columbia's sweet-swing sinj 
heard twice weekly in her own progra i 
stylized songs. 



PROGRAM AND TIME 



DESCRIPTION 



Moods for Moderns 
1:30-2 :00 p.m. 

EACH SATURDAY 



Lyn Murray, outstanding young conductor, 
directs these programs of original arrange- 
ments of modern music, and features guest 
soloists and choruses. 



CBS Vocalists 

Various hours 

MONDAY THRU SATURDAY 



The Columbia Network schedule of vocal pro- 
grams includes many young singers of popular 
songs in many styles and interpretations. 
Among the current vocalists are : 



Clyde Barrie 
Ruth Carhart 
Ray Heatherton 
Audrey Marsh 



Doris Rhodes 
Genevieve Rowe 
Jack Shannon 
Barry Wood 



Deep River Boys, 
Eton Boys, 
Four Clubmen 

Various hours 



These harmony groups are featured on the 
Columbia Network throughout the week. Each 
has a distinctive vocal style, and all continue 
to be network favorites. 



Dance Orchestras 


America's leading 


dance bands provide a full 


Various hours 


schedule of current hits and old favorites to 


MONDAY THRU SUNDAY 


Columbia's listeners each evening. These top 




ranking bands are 


scheduled for March: 




Charles Baum 


Paul Kain 




Ben Bernie 


Sammy Kaye 




Archie Bleyer 


Henry King 




Cab Calloway 


Wayne King 




Jimmy Dorsey 


Enoch Light 




Tommy Dorsey 


Jack Marshard 




Glen Gray 


Ozzie Nelson 




Herbie Holmes 


Leighton Noble 




Harry James 


Harry Owens 




Dick Stabile 


m 







44 



FEBRUARY PROGRAMS 



Columbia's Special Feature broadcasts are arranged on a week t 
week, sometimes day to day, and even, on occasion, hour to hoi. 
basis. One result of this flexibility and timeliness is the followin 
partial list of February programs which were arranged too late fc 
inclusion in the last month's issue of the Columbia program bogi' 



PUBLIC AFFAIRS 

• FEBRUARY 2 : Father Maurice S. Sheehy of 
Catholic University described "Latin Amer- 
ica as I Saw It," 10:45-11 p.m. 

• FEBRUARY 3: Mrs. Ruth Baker Pratt, 
chairman of the New York Philharmonic- 
Symphony League, spoke of its work, 5- 
5:15 p.m. 

Representative Thomas C. Hennings, Jr. 
(D) of Missouri discussed "The President 
on America's Foreign Policy," 10:30-10:45 
p.m. 

"The Mediterranean Problem" was the 
subject of Frank Gervasi, INS foreign cor- 
respondent, 10:45-11 p.m. 

• FEBRUARY 8 AND 14: Boy Scout Week was 
celebrated with speeches by President 
Roosevelt, Walter W. Head, Scout President, 
and Dr. James West. Chief Scout Executive, 
on February 8, 10-10:15 p.m., and "A 
Message to Parents" by former President 
Herbert Hoover and Colonel Theodore 
Roosevelt on February 14, 10:45-11 p.m. 

• FEBRUARY 9: Clarence Streit of the Neiv 
York Times gave his views on "Which Way 
World Order," 10:45-11 p.m. 



# FEBRUARY 10, 11, 12 AND 14: "Tributes ti 
Pope Pius XI" were made by Arnoldo Coj' 
tesi, former New York Times corresponde 
from Rome, February 10, 2:15-2:30 p.rr| 
and later, by former President Herbert Claij 
Hoover and Bernard M. Baruch from Nei 
York, and Secretary of Agriculture Henry " 
Wallace, Bishop James E. Freeman and tl 
Rev. Dr. Maurice S. Sheehy from Washin; 
ton, 10:30-11 p.m. On February 11 Ce: 
Brown, INS correspondent spoke fro 
Rome, 5:45-6 p.m., and on February 1 
William L. Shirer broadcast from Romi 
9:15-9:30 a.m. On February 14 the funer,\ 
service was described from Vatican City 1: 
Father Delaney. 10:15-11 a.m. 

o FEBRUARY 12: Representative Sol Bloc 
( D I of New York discussed plans for tl 
150th anniversary of Congress, to be o 
served March 4, 10:45-11 p.m. 

9 FEBRUARY 13 : Republican hopefuls joim 
in a Lincoln "Victory Dinner" at the Wa 
dorf-Astoria. Those heard celebrating i 
eluded Governor Julius P Heil of Wisconsi 
Governor Frank D. Fitzgerald of Michiga 
District Attorney Thomas Alva Dewey ' 
New York and C. Wayland Brooks, unsu 
cessful 1936 gubernatorial candidate of 111 
nois, 10:30-11 p.m. 



45 



EBRUARY 16: "The President's New Army 
h Corps Program" was the topic of Briga- 
r-General George H. Brett, 10:45-11 p.m. 



a %M 

wioi 1 



IM 



lerkrtt 
:lifroii 
lire 
manaD 
ml 

IT)- 



(FEBRUARY 18: The third annual National 
Ifrm Institute panel discussion on the gov- 
^ment's farm program held at Des Moines. 
Iitured Fred H. Clausen of the Farm Equip- 
iMit Manufacturers Institute, Charlton Og- 
1! rn of the A. F. of L., Edward A. O'Neal of 
3 American Farm Bureau Federation and 
Ian B. Kline of the Iowa Farm Bureau 
deration, 4:30-5 p.m. 



t FEBRUARY 23 : Carson Ryan, president of 
5 Progressive Education Association, dis- 
ssed "The National Education for Demo- 
atic America." 6:45-7 p.m. 



itlitel 
)ratii[| 



FEBRUARY 24: A trans-oceanic round table 
current affairs brought together Thelma 
izelet. Lady Davidson and Irene Ward, all 
)nservatives, and Jennie L. Adamson, Agnes 
ardie. Dr. Edith Summerskill and Ellen 
'ilkinson, Laborites, speaking from Eng- 
nd, and Senator Hattie W Caraway (D) of 
rkansas, and Representatives Mary T. Nor- 
n (D) of New Jersey, Caroline O'Day ( D I 
New York and Jessie L. Sumner (R) of 
linois. Miss Lena Madesin Phillips, presi- 
nt of the International Federation of Busi- 
:ss and Professional Women, which 
•ranged the broadcast, opened the program, 
,: 15-4:45 p.m. 



FEBRUARY 24: Secretary of Conmierce 
arry L. Hopkins spoke on "Government 
nd Business" before the Des Moines Eco- 
omic Club. 10:30-11:15 p.m. 

William Green, president of the A. F. of L., 
ddressed a meeting of the Brotherhood of 
Electrical Workers, Local No. 3, in New York 
:ity, 11:15-11 :30 p.m. 



• FEBRUARY 25: Colonel Francis R Harring- 
ton, new WPA Administrator, discussed fu- 
ture plans, 10:45-11 p.m. 

SPECIAL EVENTS 

o FEBRUARY 10: Ted Husing described the 
victory of Glenn Cunningham in the Penn 
A. C. Mile, run in Convention Hall, Phila- 
delphia, and summarized the other events, 
10:30-10:45 p.m. 

© FEBRUARY 18: National Defense Week be- 
gan with a rumble when tanks maneuvered 
in Times Square. Major Henry C. Bates de- 
scribed the unusual scene. Major Hugo J. 
Endres spoke of national defense, 2 :30-2 :45 
p.m. 

Vernon "Lefty" Gomez of the New York 
Yankees was among the sportsmen inter- 
viewed by Bob Edge at the Sportsmen's 
Show, in Grand Central Palace, 2:45-3 p.m. 

Mark O'Dea, chairman of the 1938 Jury 
of Awards for Advertising & Selling maga- 
zine, presented the gold medal for distin- 
guished services to advertising to Philip L. 
Thomson of Western Electric, and for the 
best radio program to "The March of Min- 
nesota." re-enacted on the program, 6:15-7 
p.m. 

•.. FEBRUARY 20 AND 24: Columbia flew from 
the coast with the new trans-Atlantic clipper, 
broadcasting at the take-off in San Francisco 
on February 20, 3:45-4 p.m., and also call- 
ing the LInited States from over Baltimore 
on February 24, 2:30-2:35 p.m. 

A mule auction at Franklin, Kentucky, 
was described by George Walsh, as 3,500 
mules were sold "down the rivers 4^:15 
p.m. 

* FEBRUARY 21: The first broadcast from 



46 



Albania ever heard in this country featured 
native music from Tirana, 4:45-5 p.m. 

FEBRUARY 22: The Chesapeake & Ohio 
Canal was rededicated as a national water- 
waj's for recreation, with an enactment of 
the saga of the original ill-fated canal, and a 
speech by Oscar L. Chapman, Assistant Sec- 
retary of the Interior, introduced by Frederic 
A. Delano, chairman of the National Capital 
Parks and Planning Commission, 2:30-3 
p.m. 

A variety of salutes to the memory of 
George Washington was carried by Colum- 
bia, including "It's a Fib'' in which four con- 
testants tried to detect five errors of fact in 
short dramatizations on the First President's 
life, 4:15^:45 p.m.; and speeches by Am- 
bassador William H. Bullitt and Premier 
Edouard Daladier before the American Club 
in Paris, 5-5:30 p.m. 

A special celebration of the 21st anniver- 
sary of the Rainbow Division's entry into 
battle in France was heard from Indianapo- 
lis. 11-11:15 p.m. 

FEBRUARY 23 : Governor John W. Bricker 
(R) of Ohio discussed the history of the 
rubber industrv during the past hundred 



years, and Dr. James Shelby Thomas envi 
sioned its next hundred years, in a progran 
dedicated to Akron's Rubber Centennial 
10:45-11 p.m. 

FEBRUARY 25: The 21st anniversary o 
Estonia's Declaration of Independence fea 
tured a talk by Karl Kuusik, Consul Genera 
in New York and folksongs by the Estonia: 
Men's Choir of New York, 3:15-3:30 p.m. 

SERIOUS MUSIC 

FEBRUARY 13: 500 Utah high school an 
college singers led by Lorin E Wheelwrigh 
and an 80-piece symphony orchestra directe 
by Professor Leroy J. Robert, participate 
in "A Lincoln Memorial Music Festival 
from the Salt Lake City Tabernacle, 2:30 
2:45 p.m. ] 

FEBRUARY 18: The Hunter College Choi 
sang various selections, from New York, 4' 
4:30 p.m. 

■ FEBRUARY 25 : The combined glee cluhs c 
Shadyside Academy, of Pittsburgh, ani; 
Arlington Hall, of Arlington, Virginia, gay 
a recital, under the direction of Robert } 
Howard, 12: 15-12 :30 p.m. 



47 



Arthur Hull Hates, Sales Manager 
WABC - 485 Madison Avenue, 
New York City 



Fd like to know more about wabc's coverage, audi- 
ence leadership, and programs for local sponsorship. 

Name 

Company 

A ddress 



BUSINESS REPLY CARD 

FIRST CLASS PERMIT NO. 4556, SEC. 510 P.L.&R., NEW YORK, N. Y. 

Arthur Hull Hayes, Sales Manager 

WABC-485 Madison Avenue 
New York City 



THE COLUMBIA BROADCASTING SYSTEM 

Adntinistralive Offices: 485 Madison Avpiiue, New York • 1622 Chestnut Street. Philadelphia 
410 North Michigan Avenue. Chicago • 902 Fisher Building. Detroit • 817 Earle Building. 
Washington • Colunihia Square, Hollywood • Palace Hotel. San Francisco 



4 1 II I L , 1 •! •) '1 



THE (OLUIUIilil 

vmm BOOK 

CBS SPONSORED PROGRAMS: pp. 3 to 22 
WABC SPONSORED PROGRAMS: pp. 23 to 26 
CBS SUSTAINING PROGRAMS: pp. 27 to 48 

Published monthly for advertising executives by 
THE COLUMBIA BROADCASTING SYSTEM 
485 Madison Avenue, New York City, N. Y. 



IIDEX: COLUMBIA lETWORR fLlEITI 



• AUTOMOTIVE 

CHRYSLER CORPORATION: 

Plymouth, Dodge, DeSoto, 

Chrysler motor cars Page 5 

FORD MOTOR COMPANY: 

Ford, Lincoln, Lincoln Zephyr, 

Mercury Page 9 

UNITED STATES RUBBER COMPANY: 

Tires and Rubber Products . . . Page 21 

• CIGARETTES & TOBACCO 

AMERICAN TOBACCO COMPANY: 

Lucky Strike Cigarettes, 

Half & Half Smoking Tobacco, 

Roi-Tan Cigars Page 3 

BROWN & WILLIAMSON TOBACCO CORP. : 

Wings Cigarettes Page 3 

LIGGETT & MYERS TOBACCO COMPANY: 
Chesterfield Cigarettes .... Page 15 

P. LORILLARD COMPANY: 

Old Gold Cigarettes Page 15 

PHILIP MORRIS & COMPANY, LTD.: 

Philip Morris Cigarettes .... Page 17 

R. J. REYNOLDS TOBACCO COMPANY; 

Camel Cigarettes, 

Prince Albert Tobacco .... Page 19 
U. S. TOBACCO COMPANY: 

Dill's Best, 

Model Smoking Tobacco .... Page 21 

• CONFECTIONERY 

EUCLID CANDY COMPANY: 

Candy Bars Page 9 

WM. WRIGLEY JR. COMPANY: 

Wrigley's Doubleniint Gum, 

Wrigley's Spearmint Gum . . . Page 21 

• DRUGS & TOILET GOODS 

AFFILIATED PRODUCTS, INC.: 

Edna Wallace Hopper Cosmetics . Page 3 

ANACIN COMPANY: 

Anacin Page 3 



BAYER COMPANY: 

Bayer Aspirin Page , 

A. S. BOYLE COMPANY: 

Hill's Nose Drops Page 

CAMPANA SALES COMPANY: | 

Italian Balm, Dreskin, 

Coolies, D.D.D Page ' 

I 

CHAMBERLAIN LABORATORIES, INC. : 
Hand Lotion Page 

CHESEBROUGH MANUFACTURING COMPANY;' 
"Vaseline" preparations . 



Page 



COLGATE-PALMOLIVE-PEET COMPANY: 1 

( See also Laundry Soaps) * 

Colgate Dental Cream, 

Colgate Tooth Powder, 

Palmolive Soap, | 

Palmolive Shave Cream, 

Palmolive Brushless Shave . Pages 5 and 

DUART MANUFACTURING COMPANY: 

"Creme of Milk" Face Cream, 

Lotion, Lipstick, Cosmetics . . . Page 

INTERNATIONAL CELLUCOTTON 
PRODUCTS CO.: 

Kleenex Page 1 

KOLYNOS COMPANY: 

Kolynos Toothpaste Page 1 

LADY ESTHER COMPANY: 

Cosmetics Page 1 

THE LAMBERT COMPANY: , 
Listerine Products, 

Prophylactic Brushes Page 1 

LEVER BROTHERS COMPANY: 

( See also Foods ; Laundry Soaps) ' 

Lux Toilet Soap Page 1 

Lifebuoy Page! 



MENNEN COMPANY: 
Mennen Drug Products . 

MCKESSON & ROBBINS, INC. 
Calox Toothpowder, 
Solidified Albolene 



. . Pagel, 
. . Pagel 



bXZEMA CHEMICAL COMPANY: 

Lxzema Page 17 

IE PROCTER & GAMBLE COMPANY: 

ee also Laundry Soaps; Foods) 

ory Soap, Drene Page 19 

FOODS & BEVERAGES 



iMPBELL SOUP company: 

'impbell's Soups, 

;ans, and Tomato Juice . 



Pa£ 



ILAVO GROWERS OF CALIFORNIA: 

,alavos Page 5 



DNTINENTAL BAKING COMPANY, INC.: 
'onder Bread, Hostess Cake . . Page 7 



ENERAL FOODS CORPORATION: 

ee also Laundry Soaps) 

ilumet Baking Powder, Diamond Crystal 
dt. Post Toasties, Postum, Sanka Coffee, 
wans Down Cake Flour . .Pages 9 and 11 

CNERAL MILLS, INC.: 

3rn Kix Page 11 

\WAIIAN PINEAPPLE COMPANY: 
Dole" Pineapple, 

Dole" Pineapple Juice .... Page 11 

;i:0. A. HORMEL & COMPANY: 

ormel Soups and Food Products . Page 11 

■ELLOGG COMPANY: 

ellogg's Corn Flakes .... Page 13 



?=:VER BROTHERS COMPANY: 
<ee also Drugs; Laundry Soaps) 
ipry Page 15 

EHI CORPORATION: 

oyal Crown Cola Page 17 

\ZmCK & FORD, LTD.: 
y-T-Fine Dessert Page 17 

•:T MILK SALES CORPORATION: 

?t Evaporated Milk Page 17 

iE PROCTER & GAMBLE COMPANY: 

■ee also Toilet Goods ; Laundry Soaps) 

'"isco Page 19 



S AND W FINE FOODS, INC.: 

Food products Page 21 

. LAUNDRY SOAPS & ACCESSORIES 

COLGATE-PALMOLIVE-PEET COMPANY: 

( See also Drugs & Toilet Goods) 

Concentrated Super Suds . . . Page 7 

THE CUDAHY PACKING COMPANY: 

Old Dutch Cleanser Page 7 

GENERAL FOODS CORPORATION: 
( See also Foods) 

La France, Satina Page 11 

LEVER BROTHERS COMPANY: 
(See also Drugs; Foods) 

Lux Flakes, Rinso . . . Pages 13 and 15 

THE PROCTER & GAMBLE COMPANY: 

(See also Toilet Goods; Foods) 

Chipso, Ivory, Oxydol .... Page 19 

« LUBRICANTS 

ETHYL GASOLINE COMPANY: 

"Ethyl" gasoline Page 9 

GULF OIL CORPORATION: 

Motor Oil and Gas Page 11 

THE PURE OIL COMPANY: 

Petroleum products Page 19 

RIO GRANDE OIL, INC.: 

Petroleum products Page 19 

THE TEXAS COMPANY: 

"Texaco" products Page 21 

9 MISCELLANEOUS 

E. L DU PONT DE NEMOURS 
& COMPANY: 

Institutional Advertising .... Page 7 
HOUSEHOLD FINANCE CORPORATION: 

Personal Loan Service .... Page 11 

INTERNATIONAL SILVER COMPANY: 

1847 Rogers Bros. Silver . . . . Page 13 

PERSONAL FINANCE COMPANY: 

Personal Loan Service .... Page 17 



I time listed on the following pages is current New York time unless otherwise indicated. 



CBS spo«s«REB mam 




AFFILIATED PRODUCTS, INC 



Edna Wallace Hopper Cosjet 



AMERICAN TOBACCO COMPANY 



Lucky Strike Cigarettes 




Half & Half Smoking Tok 



Roi-Tan Cigars 



ANACIN COMPANY 



Anai 



cm 



BAYER COMPANY 



Bayer Aspirin 



A. S. BOYLE COMPANY 



Hill's Nose Drops 



BROWN & WILLIAMSON TOBACCO 
CORPORATION 



Wings Cigarettes 



3 



t Columbia Pacific Network Onl^ 





1 Romance of Helen Trent 

1 rial drama 

iilso A. S. BOYLE CO. ) 


Mon., Tues., Wed. 
12:30-12:45 p.m. 

ORIGINATES: WBBM 


Blackett-Sample-Hummert, Inc. 


* 

277 Weeks 


• Hit Parade 

rla.Warnow's Orchestra, 
^ai y Ross, Raymond Scott's 

tet, Kay Lorraine and the 
ioi smiths 

'pular music and vocalists 


Saturday 
10:00-10:45 p.m. 


Lord & Thomas 


152 Weeks 


it Bernie and All the Lads 

v it Lew Lehr 
tsic and comedy 


Sunday 

5:30-6:00 p.m. 

Rebroadcast 

12 mid.-12 :30 a.m. 

ORIGINATES: WABC 


^&ung & Rubicam, Inc. 




io] lie Tucker and Her Show 

1 ■/(>/>• 


Men., Wed., Fri. 
6:45-7:00 p.m. 
Rebroadcast 
12:30-12 :45 a.m. 

ORIGINATES : WABC 


Lord & Thomas 





&al, Sunday 

iial drama 
Sedso KOLYNOS company) 



Mon., Tues., Wed. 
12:45-1 :00 p.m. 

ORIGINATES: WABC 



Blackett-Sample-Hummert, Inc. 



113 Weeks 



ec id Husband 

itl ielen Menken, presented 
e Famous Actors' Guild 
/ imatic 



T 

jp, Bflomance of Helen Trent 
■Sioi drama 

Wfho AFFILIATED PRODUCTS, INC.) 



Tuesday 
7:30-8:00 p.m. 

ORIGINATES : WABC 



Blackett-Sample-Hummert, Inc. 



394 Weeks 



Thurs. and Fri. 
12:30-12:45 p.m. 

ORIGINATES : WBBM 



Blackett-Sample-Hummert, Inc. 202 Weeks 



ev, Views and Sport 
te\>w8 by Hughes 



i Sun., Mon., Wed. 
and Thursday 
9:45-10 p.m. PST 

ORIGINATES: KNX 



Russell M. Seeds Co.. Inc. 



26 Weeks 



Thfgures indicate the total number of weeks 
in lich the client has used CBS facilities. 



4 



m SPONSORED PROGRAMS 



CALAVO GROWERS OF 
CALIFORNIA 




CAMPANA SALES COMPANY 



Italian Balm 
Dreskin 
Coolies 
D.D.D. 



CAMPBELL SOUP COMPANY 



Campbell's Soups 
Campbell's Beans 
Campbell's Tomato Juice 



CHAMBERLAIN LABORATORIES, INC. 



Hand Lotion 



CHESEBROUGH MANUFACTURING 
COMPANY 



'Vaseline" preparations 



CHRYSLER CORPORATION 



Plymouth 
Dodge 
DeSoto 
Chrysler 



COLGATE-PALMOLIVE-PEET COMPANY Colgate Dental Cream 



Palmolive Shave Cream 
Palmolive Brushless Sha\ 



R 


Miier Wiley ^^^^^^^^B 

an(/ features ^HiB> 


1 hiiT*cr4£iv 

12:45-1 :00 p.m. PST 

ORIGINATES: KNX 




■mil-' 

12 Weeks 


It 

!S 

11 

rs 

id 

DO 


•J Nighter 

: Barbara Luddy and 

emayne 
[ ma at the "Little Theater 
9 Times Square" 


Friday 

8:00-8:30 p.m. 

ORIGINATES: WBBM 


Aubrey, Moore & Wallace, Inc. 


61 Weeks 


nbell Playhouse 

( Welles, director; 
lest stars 
J matizations 

It 'n' Andy 

J.fl/ comedy 


Friday 

9:00-10:00 p.m. 

ORIGINATES : WABC 

Mon. thru Fri. 
7:00-7:15 p.m. 

Rebroadcast 
11:00-11 :15 p.m. 


Ward Wheelock Company 


225 Weeks 

Starts 
April 3 


id Albright 

A rator 


Mon., Wed., Fri. 
5:45-6 p.m. pst 

ORIGINATES: KNX 


John H. Dunham Company 


17 Weeks 


r. hristian 

ii ig Jean Hersholt 
£ matic 


Tuesday, April 
4th and 11th Only 
10:00-10:30 p.m. 

ORIGINATES: KNX 


lVlUV^clIlIl~I-iriCK.SUll, IIIC 




a 
r 

a 
a 

a 


j r Bowes' 

if aal Amateur Hour 

4 iteurs, with Major Bowes 
i; laster of Ceremonies 


Thursday 
9:00-10:00 p.m. 

ORIGINATES: WABC 


Ruthrauff & Ryan, Inc. 


160 Weeks 


\\ te Ask-It Basket 

1 c\^lliams, MC 
3 'stions and answers 

r Busters 

l^ce-fUe dramatizations 


Wednesday 
7:30-8:00 p.m. 
Rebroadcast 
10:30-11 :00 p.m. 

ORIGINATES : WABC 

Wednesday 

8:00-8:30 p.m. 

Rebroadcast 
12:00-12 :30 a.m. 

ORIGINATES: WABC ^ 


Benton & Bowles, Inc. 


101 Weeks 

159 \^'eeks 



'Tie srures indicate the total number of weeks 
n i ich the client has used CBS facilities. 



m mmm programs 



COLGATE-PALMOLIVE-PEET COMPANY 

Continued 



Concentrated Super Suds | 



Palmolive Soap 



Colgate Tooth Powder 



CONTINENTAL BAKING CO., INC. 



Wonder Bread 
Hostess Cake 



THE CUDAHY COMPANY 



Old Dutch Cleanser 



DUART MANUFACTURING COMPANY 



"Creme of Milk" Face Cr'ij 
Lotion, Lipstick, Cosmeti 



E. I. DU PONT DE NEMOURS & 
COMPANY 



Institutional Advertising 



iiiptrS 



PROGRAM 




and Marge 
■ial drama 



hp House 

rng Bess Johnson 
limatic serial 



te iiother 

/ imatic serial 



Mon. thru Fri. 

10:15-10:30 a.m. 

Rebroadcast 
4:15^:30 p.m. 

ORIGINATES: WABC 

Mon. thru Fri. 

10:30-10:45 a.m. 

Rebroadcast 
4:30-4:45 p.m. 

ORIGINATES: WABC 

Mon. thru Fri. 
10:45-11:00 a.m. 
Rebroadcast 
4:45-5:00 p.m. 
originates: wbbm 



Benton & Bowles, Inc. 



160 Weeks 



163 Weeks 



Benton & Bowles-Chicago, Inc. 



101 Weeks 



'h«<^bnder Show 

rig Jack Haley, Lucille Ball, 
irnia Verrill. Artie Auerbach 
nded Fio-Rito's Orchestra 

.1 sic and comedy 

'rt y Kitty Kelly 

ial drama 



Friday. April 7th 

Oniv 
7:30-8:00 p.m. 
Rebroadcast 
12:30-1 :00 a.m. 

ORIGINATES: KNX 

Mon. thru Fri. 

10:00-10:15 a.m. 

Rebroadcast 
4:00^:15 p.m. 

ORIGINATES : WABC 



Benton & Bowles, Inc. 



210 Weeks 



la( elor's Children 

^ ial drama 



4 



Mon. thru Fri. 
9:45-10:00 a.m. 

ORIGINATES: WBBM 



Roche, Williams & Cunnyng- 
ham. Inc. 



222 Weeks 



olem Clinic 



Sunday 

2:30-3:00 p.m. PST 

ORIGINATES: KSFO 



Erwin, Wasey & Co. 



1 1 Weeks 



IV cade of America 

Jo'as Chalmers, narrator; 



Monday 
8:0O-S:30 p.m. 



Batten, Barton. Durstine & 
Osborn, Inc. 



159 Weeks 



fciRuysdael, commentator: 


Rebroadcast 






Pn/oorhees' Orchestra 


12 mid.-12:30a.m. 






nd ramatic cast 


ORIGINATES: WABC 







^he Hires indicate the total number of weeks 
'I lich the client has useit CBS facilities. 



8 



CBS SPOISORED PROGRAMS 



CLIENT 



ETHYL GASOLINE CORP. 



"Ethyl" Gasoline 



EUCLID CANDY COMPANY 
OF CALIFORNIA, INC. 



Candy Bars 



FORD MOTOR COMPANY 



Ford 
Lincoln 

Lincoln Zephyr 
Mercury 



GENERAL FOODS CORPORATION 



Sanka Coffee 




Post Toasties 



Calumet Baking Powder 
Swans Down Cake Flour 



t Columbia Pacific Network Only 





• 






•Up Time VHHH^P 


Thursday 
10:00-10:45 p.m. 

ORIGINATES: WABC 


Batten. Barton, Durstine & 
Osborn. Inc. 


11 Weeks 


* 


Ui 

:ai 


ng Walter O'Keefe. 

e Kostelanetz's Orchestra. 





[a Thompson's Rhythm Singers 
nc uest stars 
isical variety 



le nines on Parade 

'it Knox Manning 

. HS 



tMonday 

5:30-5:45 p.m. pst 
originates: knx 



Sidney Garfinkel 
Advertising Agency 



71 Weeks 



^uday Evening Hour 

o Symphony Orchestra and 
,h us, Franco Ghione*. con- 

luDf. Guest Soloists: 

IPI . 2: Lawrence Tibhett 

\?\ . 9:JoseIturbi 

iPK 16: Gladys Swarthout 

VPl . 23: Ezio Pinza 

m . 30: Alec Templeton 
ith talks by W. J. Cameron 

'Bt April 23. Fritz Reiner is conductor 



Ve he People 

/itl jabriel Heatter, Harry von Zell 
nd Quests 
/ tl-life experiences 


Tuesday 
9:00-9 :30 p.m. 
originates: wabc 


Young & Rubicam, Inc. 


214 Weeks 


oc v. Brown 

fitFrank Gill and Bill Demling. 
on lians, Paula Winslow, 
faiaret McCrae, vocalist and 
lai Sosnik's Orchestra 
( nedy and music 


Thursday 
7:30-8:00 p.m. 
Rebroadcast 
11:30-12 mid. 
originates: knx 


Benton & Bowles, Inc. 




la\ Smith Hour 

! ttibbott and Costello, comedians ; 
lliAldrich Family," comedy 
Jri . Ted Straeter Choir, Jack 
lil r's Orchestra and guest stars 
y.iety show 


Thursday 
8:00-9:00 p.m. 
Rebroadcast 
12 mid. -1:00 a.m. 

ORIGINATES: WABC 


Young & Rubicam. Inc. 




n 1 


^ures indicate the total number of weeks 
ich the client has used CBS facilities. 






10 



Sunday N. W. Ayer & Son. Inc. 261 Weeks 

9:00-10:00 p.m. 



m SPOiSORO PROGRAMS 



GENERAL FOODS CORPORATION 

Continued 



La France 
Satina 



Diamond Crystal Salt 



Postum 



GENERAL MILLS, INC. 



Corn Kix 



GULF OIL CORPORATION 



Motor Oil and Gas 



11 



HAWAIIAN PINEAPPLE COMPANY 



"Dole" Pineapple 
"Dole" Pineapple Juice 



GEORGE A. HORMEL & COMPANY 



Hormel Soups 
and other Food Products J 



HOUSEHOLD FINANCE CORPORATION Personal Loan Service 



1" Columbia Pacific Network Onl; 




ijy Margaret McBride 

■idio columnist 



vi ; Smith —Noonday Chats 

ews and features 



Mi and Abner 

imedy sketches 



Mon., Wed.. Fri. 
12:00-12:15 p.m. 
originates: wabc 

Tues., Thurs., Sat. 
12:00-12:15 p.m. 

ORIGINATES: WABC 

Mon., Wed., Fri. 
7:15-7:30 p.m. 
Rebroadcast 
11:15-11 :30 p.m. 
originates: knx 



Young & Rubicam, Inc. 



Benton & Bowles, Inc. 



\bung & Rubicam, Inc. 



214 Weeks 




rh Grouch Club 

vit Jack Lescoulie 

■medy 



tTuesday Blackett-Sample-Hummert, Inc. 

9:30-10:00 p.m. pst 

originates : knx 



454 Weeks 



ioywood Guild 

»it screen stars as guests ; George 
i(Iu)hy, MC, and Oscar Bradley's 
)ri estra 

riety and drama 



Sunday 

7:50-8:00 p.m. 
originates: knx 



Young & Rubicam, Inc. 



268 Weeks 



loolulu Bound 

lai ng Phil Baker, "Bottle", 
inche Andrews Sisters 
medy, musical 



Saturday 
9:00-9:30 p.m. 
originates: wabc 



Young & Rubicam, Inc. 



11 Weeks 



le dy and Romance 

K'tlCddie Dunstedter and 
I y & Harvey" 
Stas April 3) 



Mon., Wed., Fri. 
11:00-11 :15 a.m. 
originates: knx 



Batten. Barton. Durstine & 
Osborn, Inc. 



84 Weeks 



t C n Be Done 

A. Guest, poet-philosopher, 
re;nting dramatized lives of 
iin IS guests 
/ ^try and drama 



Wednesday 
10:30-11 :00 p.m. 
originates: wbbm 



Batten, Barton, Durstine & 
Osborn, Inc. 



65 Weeks 



Hiigures indicate the total number of weeks 
"i hich the client has used CBS facilities. 



12 



m mmm mam 




INTERNATIONAL CELLUCOTTON Kleenex 
PRODUCTS COMPANY 



INTERNATIONAL SILVER COMPANY 1847 Rogers Bros. 

Wm. Rogers & Son 



KELLOGG COMPANY Kellogg's Corn Flakes 



KOLYNOS COMPANY Kolynos Toothpaste 



LADY ESTHER COMPANY Cosmetics 



THE LAMBERT COMPANY Listerine Products 

Prophylactic Brushes 



LEVER BROTHERS COMPANY Lux Toilet Soap 




13 







le Honor, Nancy James 

)-;irring Barbara Weeks and 
eii^ever 
, rial drama 


|B TIME 




91 Weeks 


Mon. thru Fri. 
12:15-12:30 p.m. 

ORIGINATES: WABC 


Lord & Thomas 


Son 1 
i 


.'!r Theater 

jad Nagel, narrator-director, 
[ guest stars of stage and screen 
,amatic 


Sunday 

6:00-6:30 p.m. 
originates: knx 


Young & Rubicam, Inc. 


74 Weeks 


HflUIoie Wing 

jialion Adventure 

i 


Mon. thru Fri. 
6:15-6:30 p.m. 
Rebroadcast 
8:15-8:30 p.m. 
originates: wabc 


J. Waher Thompson Company 


49 Weeks 


Se 

rll 

►r 


iGal, Sunday 

.' -ial drama 

IsO ANACIN company) 


Thurs. and Fri. 
12:45-1:00 p.m. 

ORIGINATES I WABC 


Blackett-Sample-Hummert, Inc. 


380 Weeks 


Lonibardo and his 
1 estra 

/ oular music 


Monday 

10:00-10:30 p.m. 
originates: wabc 


Lord & Thomas 


277 Weeks 


fh 

it 

i 

tai 
'it 


d Central Station 

matte sketches 


Friday 

10:00-10:30 p.m. 
originates: wabc 


Lambert & Feasley, Inc. 


91 Weeks 


Lux Radio Theatre 

itars of stage and screen 
ma; Cecil B. DeMille, director 

lown 

ng Edward G. Robinson, 

Claire Trevor 

matte 

m 


Monday 

9:00-10:00 p.m. 
originates : knx 

Tuesday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-1 2 a.m. 
originates: knx 

^ ill 


J. Walter Thompson Company 
Ruthrauff & Ryan, Inc. 

Mi Jil 


175 Weeks 
140 Weeks 



Thi'gures indicate the total number of weeks 
in \hich the client has used CBS facilities. 



14 



SFUnORO PROGRAMS 




LIGGETT & MYERS TOBACCO COMPANY Chesterfield Cigarettes 




R LORILLARD COMPANY Old Gold Cigarettes 




McKESSON & ROBBINS, INC. 



Calox Toothpaste 
Solidified Albolene 



Powell 

fit Martha Raye, Parkyakarkus, 
111 jluskin's Orchestra, Guest Stars 
medy and music 

tipister 

'it Alice Frost and Martin Gabel 
, rial drama 



iu I Jenny's Real Life Stories 

J amatic 



rh Life and Love of Dr. Susan 

i imatic 



Tuesday 
8:30-9:00 p.m. 
Rebroadcast 
12:00-12:30 a.m. 

ORIGINATES: KNX 

Men. thru Fri. 
11:30-11:45 a.m. 
Rebroadcast 
2:00-2:15 p.m. 
originates: wabc 

Mon. thru Fri. 
11:45-12 noon 
Rebroadcast 
2:15-2:30 p.m. 

ORIGINATES : WABC 

Mon. thru Fri. 
2:15-2:30 p.m. 
Rebroadcast 
5:15-5:30 p.m. 

ORIGINATES : WABC 



Ruthrauff & Ryan, Inc. 



140 Weeks 



133 Weeks 



115 Weeks 



J. Walter Thompson Co. 



7 Weeks 



'ai Whiteman and his 
)r<ie8tra, with Joan Edwards, 
fht >Iodernaires and Fred Uttal 
; isical Variety 

)u 18 and Allen 

. it Frank Parker, Ray Noble's 
)rc ;stra and Paul Douglas 
imedy and music 



Wednesday 
8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 

ORIGINATES: ON TOUR 

Friday 

8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 

ORIGINATES: KNX 



Newell-Emmett Co., Inc. 



324 Weeks 



^le dy and Madness 

vitl Robert Benchley and Artie 
5ha 's Orchestra 

) '■ietv 



Sunday 

10:00-10:30 p.m. 

ORIGINATES: KNX 



Lennen & Mitchell, Inc. 



229 Weeks 



>>B Jordan, Girl Interne 



Mon. thru Fri. 



Bowman & Columbia, Inc. 



74 Weeks 





-ial drama 


9:30-9:45 a.m. 










ORIGINATES : WABC 







Th igures indicate the total number of weeks 
in hich the client has used CBS facilities. 



I 



16 



m mmm programs 



MENNEN COMPANY 




CLIENT 



Mennen drug products 



NEHI CORPORATION 



Royal Crown Cola 



NOXZEMA CHEMICAL COMPANY Noxzema 



PENICK & FORD, LTD. 



My-T-Fine Dessert 



PERSONAL FINANCE COMPANY 



Personal Loan Service 



PET MILK SALES CORPORATION Pet Evaporated Milk 



PHILIP MORRIS & COMPANY, LTD. Philip Morris Cigarettes 



17 



t Columbia Pacific Network Onl 



r 

■°^"*r. Peo 



People's Vote 

wi Sam Hayes 



tTuesday 
8:15-8:30 p.m. pst 

ORIGINATES: KNX 



H. M. Kiesewetter Advertising 

Agency 



39 Weeks 



i^eve It or Not Ripley 

usic and variety 



Friday 

10:30-11:00 p.m. 
originates: wabc 



Batten, Barton, Durstine & 
Osborn, Inc. 



1 Week 



Prfessor Quiz 
wi Bob Trout 



Saturday 
8:30-9:00 p.m. 
Rebroadcast 
12:00-12:30 a.m. 

ORIGINATES: WABC 



Ruthrauff & Ryan, Inc. 



47 Weeks 



11 Mighty Show 

ilg-top drama 



Mon. thru Fri. 
5:45-6:00 p.m. 

ORIGINATES: WABC 



Batten, Barton, Durstine & 
Osborn, Inc. 



55 Weeks 



D( Barclay's Daughters 

'rial drama 



Mon. thru Fri. 
2:00-2:15 p.m. 

ORIGINATES: WABC 



Blackett-Sample-Hummert, Inc. 73 Weeks 



Sairday Night Serenade 

Miy Eastman, soprano; Bill Perry, 
tei r and Gustav Haenschen's 
Oriestra and Chorus 
usical 

M. y Lee Taylor 

ho e economist 
ousehold advice 



Saturday 
9:30-10:00 p.m. 

ORIGINATES: WABC 



Tues. and Thurs. 
11:00-11 :15 a.m. 

Rebroadcast 
1:45-2:00 p.m. 

ORIGINATES: KMOX 



Gardner Advertising Company 



282 Weeks 



I iny Presents 
bI ny Green's Orchestra, Drama- 
izi Short Stories, Floyd Sherman, 
Ro ;r Kinney, Genevieve Rowe, 
"B erly", Glenn Cross, Ray Bloch's 
Swig 14 

iriety and dramatic interludes ^ 



Saturday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-12 :00 p.m. 

ORIGINATES: WABC 



The Blow Company, Inc. 



133 Weeks 



'' Tl'figures indicate the total number of jveeka 
it 'hich the client has used CBS facilities. 



18 



CBS SPONSORED PROGRAMS 



THE PROCTER & GAMBLE COMPANY Oxydol 

Ivory 
Chipso 

Crisco 




Drene 



Chipso 



THE PURE OIL COMPANY 



Petroleum Products 



R. J. REYNOLDS TOBACCO COMPANY 



Camel Cigarettes 
Prince Albert Smoking To 



19 



n*^ ' 

ri: Goldbergs 

erial drama 



PROGRAM 



Li: Can Be Beautiful 

erial drama 

R( d of Life 

erial drama 

rh Day Is Ours 

trial drama 

Jiimie Fidler 

ollywood commentator 



^1 



Mahattan Mother 

'.rial drama 



Mon. thru Fn. 
1:00-1 :15 p.m. 

ORIGINATES: WABC 


Blackettoample-Hummert, Inc. 


1:15-1:30 p.m. 

ORIGINATES: WABC 


Compton Advertising, Inc. 


1 :30-l :45 p.m. 

ORIGINATES: WBBM 


Pedlar & Ryan, Inc. 


1:45-2:00 p.m. 

ORIGINATES: WABC 


Compton Advertising, Inc. j 


Tuesday 
7:15-7:30 p.m. 
Rebroadcast 
10:30-10:45 p.m. 

ORIGINATES: KNX 


H. W. Kastor & Sons " 


Men. thru Fri. 
9:15-9:30 a.m. 

ORIGINATES: WBBM 


Pedlar & Ryan, Inc. 


Sun. and Tues. 
10:30-10:45 p.m 

ORIGINATES: WABC 


Leo Burnett Company, Inc. 


Monday 
7:30-8:00 p.m. 
Rebroadcast 
10:30-11 :00 p.m. 

ORIGINATES: KNX 


William Esty & Company, Inc. 


Tuesday 

9:30-10:00 p.m. 

ORIGINATES: WABC 

• 






H.; Kaltenborn 

ews analyst 



Starts 
April 30 




ie Cantor's Camel Caravan 

i Bert Gordon, Sid Fields, 
Parks and Edgar Fairchild's 
r lestra 
■>medy and music 



Be ay Goodman's Orchestra 

wil Johnny Mercer, singer 
usic and guests 



300 Weeks 



Thtgures indicate the total number of weeks 
'■n ich the client has used CBS facilities. 



20 



m mmm mum 




S AND W FINE FOODS, INC. S & W Coffee 

S & W Canned Goods 



THE TEXAS COMPANY "Texaco" products 



UNITED STATES RUBBER COMPANY Rubber products 



U. S. TOBACCO COMPANY Dill's Best 

Model Smoking Tobacco 



WM. WRIGLEY JR. COMPANY Wrigley's Doublemint Gum 



Wrigley's Spearmint Gum 




t Columbia Pacific Network Only 



I 

I i 







& M 


^ TIME 


^ AGENCY 


1 O N C B S 


f|v 1 


^ing All Cars 

1 [dice file dramatizations 




Sunday 

{]:00-8 :30 p.m. pst 

ORIGINATES: KNX 


Hixson-O'Doniiell, Inc. 


278 Weeks 


Mils 1 


^lint A Divorce 

1 famatic 


tThursday 
8:15-8:30 p.m. pst 

ORIGINATES: KNX 


Emii Brisacher and Staff 


24 Weeks 


re- ICO Star Theater 

Murray, MC; Frances Langford, 
\e Sparks, Kenny Baker, Texaco 
4a Chorus, Jimmy Wallington, 
Ua d Broekman's Orchestra 

usical, variety, dramatic 


Wednesday 
9:00-10:00 p.m. 

ORIGINATES: KNX 


Buchanan & Company, Inc. 


103 Weeks 


Ra nond Paige, 
)9 len and a Girl 

isical 


Wednesday 
10:00-10 :30 p.m. 

ORIGINATES: WABC 


Campbell-Ewald Company 
of New York, Inc. 


34 Weeks 


>It el Minstrels 

is it Tom Howard and George 
Shi on, the Eton Boys and 
Ra Bloch's Orchestra 
medy and music 


Monday 
8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 
originates: wabc 


Arthur Kudner, Inc. 


200 Weeks 

] 


■ 

■It 


i way to Holywood 

|><ton-picture talent quest 




Sunday 

6:30-7:00 p.m. 
April 2nd only: 
6:30-7 :30 p.m. 
originates: knx 


Frances Hooper Advertising 
Agency 


357 Weeks 


Elf: 


t ergood Baines 
I'la/ drama 

\ 

! 

1 




Mon. thru Fri. 
11:15-11:30 a.m. 
Rebroadcast 
5:00-5:15 p.m. 
originates : wbbm 


Neisser-Meyerhoff, Inc. 





Tht gures indicate the total number of weeks 
in lich the client has used CBS facilities. 



WABr SPOISORO PROGRAMS 



CLIENT 



GENERAL MILLS, INC. 
PROCTER & GAMBLE COMPANY 
SOCONY- VACUUM OIL COMPANY 



Wheaties 
Ivory 

Mobiloil and Mobilgas 



BROWN & WILLIAMSON TOBACCO 
CORPORATION 



Tobacco Products 



BOSCO COMPANY 



Bosco (Milk Amplifier) 



BULOVA WATCH COMPANY 



Bulova Watches 



CAMPBELL SOUP COMPANY 



Campbell's Cleun Chowder' 



DUNN & McCarthy, inc. 



Enna-Jettick Shoes 



B. FISCHER COMPANY 



Astor Coffee 



FRIGIDAIRE CORPORATION 



Electric Refrigerators 



23 



4 



Uliome games of New York 
I a sees and New York Giants 

ay-by-play description 
Arch McDonald 




Approx. 3:10— 
5:15 p.m. 



Knox-Reeves, Inc. 
Corapton Advertising, Inc. 
J. Stirling Getchell 



Starts 
April 18 



ip -t Review 



Mon., Wed., Fri. 
6:05-6:15 p.m. 



Russell M. Seeds Company 



Starts 
April 3 



lie i Program 

\ t series starts April 17th) 



Men. thru Sat. 
6:00-6:05 p.m. 



Kenyon & Eckhardt, Inc. 



8 Weeks 



Til 3 Signals 



Mon. thru Sun. 
10 Times daily 



The Biow Company 



499 Weeks 



eu Program 



Mon. thru Sat. Ward Wheelock Company 

thru April 15th only 
6:00-6:05 p.m. 



11 Weeks 



'iee Steppin' Along 

ivParker, MC; Jimmy Shields, 
en ; Ed Sraalle's "Enna-Jettick 
>evi" and D'Artega's Orchestra 



Saturday 
9:30-10:00 p.m. 



Marschalk & Pratt, Inc. 



6 Weeks 



rh Morning Almanac, 

lea ring Phil Cook 



Tues., Thurs., Sat. 
thru April 8th only 
7:30-7:45 a.m. 



Neff-Rogow, Inc. 



12 Weeks 



Friidaire Melody Time 



Mon., Wed., Fri. 
8:45-9:00 a.m. 



Lord & Thomas 



2 Weeks 



''he^ures indicate the total number of weeks 
n l ick the client has used WABC facilities. 



24 



IIOHN & IIARDART COMPANY 


Autoinal Restaurants J 


THOMAS LEEMING COMPANY 


Baume Bengue 1 


IJCGETT DRUG COMPANY, INC. 


Fountain Service J 

1 


MELVILLE SHOE COMPANY 


Thom McAn Shoes 


OLSON RUG COMPANY 


Olson Rugs 


PACKERS TAR SOAP, INC. 


Packers Tar Soap 
Packers Scalptone 


PETER PAUL, INC. 


Mounds Candy Bars I 


S. STROOCK & COMPANY, INC. 


Stroock Fine Fabrics 





Sunday The Clenienls Coinpaiiy 416 Weeks 

10:30-11:30 a.m. 



1 1 

ic ird Maxwell, 

10 philosopher 


Tues., Thurs., Sat. 
9:00-9:15 a.m. 


Wm. Esty & Company, Inc. 


50 Weeks 


h 

a 


i^Iorning Almanac, 
ing Phil Cook 


Men., Wed., Fri. 
7:30-7:45 a.m. 


Neff-Rogow, Inc. 


11 Weeks 


ar Morning News 

1 


Mon. thru Sat. 
7:45-8:00 a.m. 


Neff-Rogow, Inc. 


17 Weeks 


h 


I )tld Side of the News 


Mon., Wed., Fri. 
8:00-8:05 a.m. 


Presba, Fellers & Presba, Inc. 


10 Weeks • 


■u 


• Sports Review 


Tues., Thurs., Sat. 
6:05-6:15 p.m. 


Stack-Goble Agency 


5 Weeks 


lu )(ld Side of the News 


Tues., Thurs., Sat. 
8:00-8:05 a.m. 


Platt-Forbes, Inc. 


24 Weeks 


m 1 


alines in the News 


Mon., Wed., Fri. 
11:00-11:15 p.m. 
April 3rd, 5th and 
7th only 

ft. m 


Weill & Wilkins, Inc. 


3 Weeks 



Tlu 
in 



gures indicate the total number of weeks 
'ich the client has used WABC facilities. 



f 

CBS SUSTAIIIIG PROGRAMS 

The programs "By Columbia" for April are planned within a 
triple frame of Interest, Timeliness, and Balance. This insures a 
program schedule as alive and varied as the world it portrays; as 
flexible as the interests of the millions who listen. Because of this 
flexibility, so intrinsic to radio, smaller details of the schedule given 
here are subject to change. These day-to-day changes are usually 
reported in local newspaper radio listings. 

For your convenience, the Columbia sustaining programs listed 
on the following pages are grouped in these nine classifications: 



1. SPECIAL EVENTS Page 28 

2. PUBLIC AFFAIRS Page 30 

3. EDUCATIONAL PROGRAMS . . . Page 32 

4. DRAMATIC SERIES Page 37 

5. SERIOUS MUSIC Page 38 

6. CHILDREN'S PROGRAMS .... Page 41 

7. RELIGIOUS BROADCASTS .... Page 42 

8. PERSONALITIES Page 43 

9. LIGHT MUSIC Page 43 

ADDENDA: march programs . . . . Page 45 



27 



MECIAL EVENTS 




Easter Sunrise Service 
6:00-9:30 a.m. 

SUNDAY, APRIL 9 



itiODs: 



mm 



Easter services from Rome to California are 
followed half way across the world by CBS on 
Easter morning. The three and a half hour 
schedule follows: 

ROME, 6:00-7:00 a.m.: Easter mass and the 
blessing of Pope Pius XII from the Vatican. 

CENTRAL PARK, NEW YORK, 7:00-7:30 a.m.: 
Sunrise ceremonies on the Mall conducted by 
the Federation of Churches of Greater New 
York. 

ST. LOUIS, 7:30-8:00 a.m.: Choral works by 
Sibelius and Nevin, sung by the St. Louis High 
School Choir. 

PROVO, UTAH, 8 :00-8 :30 a.m. : Brigham Young 
University Orchestra and Choir. 

FOREST LAWN MEMORIAL PARK, GLENDALE, 

CALIFORNIA, 8:30-9:30 a.m.: Los Angeles 
Philharmonic Orchestra, conducted by Otto 
Klemperer; 500-voice chorus, with Anne Jami- 
son, soloist; reading by William Farnum: 
Easter message by Dr. Edgar J. Goodspeed of 
the University of California. 



Russian Easter Service 

12:15-1:00 a.m. 
SUNDAY, APRIL 9 



From the Russian Orthodox Cathedral in New 
York, the Russian Easter midnight service is 
to be heard. Most Reverend Theophilus, Arch- 
bishop of San Francisco and Metropolitan of 
America and Canada, is presiding and a choir 
of 35 voices presents a choral program under 
the direction of S. E. Andreeff. 



28 



m mumu mmm 



SPECIAL EVENTS 




WIBW Dedication 

12:00-12:30 p.m. 

SUNDAY, APRIL 2 



International Rifle Match 

4:40-5:00 p.m. 

MONDAY. APRIL 3 



The new transmitter of station WIBW, To] 
Kansas, is dedicated with a speech by Sei 
Arthur Capper (R) , in Washington, andr | 
by Wayne King, in Chicago. 



An international rifle match between ( i 
Britain and the United States is carric' 
short wave, as the six-man teams shoot si i 
taneously, separated by the Atlantic. 



Army Day Program 
3:15-3:30 p.m. 
THURSDAY, APRIL 6 



The ceremonies held at Wright Field, Da] 
Ohio, celebrating Army Day are describej 
Columbia's audience. 



WGAR Safety Award 
4:00-4:15 p.m. 
THURSDAY. APRIL 6 



WGAR, Columbia's Cleveland station, is§ 
the annual safety award of the Comme: 
Investment Trust for the best safety progri 
a short wave mobile unit, warning of dri 
hazards. 



Radio Improvement 

6:45-7:00 p.m. 
THURSDAY, APRIL 6 



Radio editors and feature writers meet 
E. K. Cohan, Columbia's engineering dire j 
to discuss means of improving radio recep 



Glider Championship 

3:00-3:30 p.m. 

SATURDAY, APRIL 8 



The second annual Southern California S 
ing Association glider championship is 
scribed from Arvin, California. 



1 



National Safety Council 
Annual Awards 

10:45-11:00 p.m. 

TUESDAY, APRIL 11 



The annual National Safety Council ki 
dinner, honoring the safest cities per popl 
tion, at the Mayflower Hotel, Washington, ) 
tures a speech by Dr. George H. Gallup, 
a talk by Eddie Cantor from Hollywood. 



29 



"^fflBBHI 

Jacques Kayser 

2:30-2:45 p.m. 

THURSDAY, APRIL 6 


Jacques Kayser, leader of the French Radical 
Socialist party, discusses the European situa- 
tion from Paris. 


Secretary Ickes 

10:30-11 :00 p.m. 

TUESDAY, APRIL 11 


Secretary of the Interior Harold L. Ickes takes 
up the topic of "Columnitis" at a meeting of 
the New York Newspaper Guild, held at the 
Astor Hotel, with Carl Randau, president, in- 
troducing the speaker. 


President Roosevelt 

11:00-11 :40 p.m. 
z :c5U— z :4d p.m. 
FRIDAY, APRIL 14 


President Roosevelt takes to the air twice in 
speeches before the governing board of the 

I dlfillllCl It^dli l^-illUJll dllU I^^JIIIIUCIIUJI dllllg IIIC 

150th anniversary of George Washington's 
notification, at Mount Vernon. 


Col. Johnson 

1 :00-l :30 p.m. 

SATURDAY. APRIL 15 


Colonel Louis Johnson, Assistant Secretary of 
War, speaks at the upper Monongahela Valley 
Association convention, Fairmont, West Va. 


Women's National Radio 
Committee 

3:00-3:30 p.m. 

WEDNESDAY, APRIL 19 


The Women's National Radio Committee has 
a round-table discussion on "The Use of Radio 
in Promoting International and Domestic 
Good Will," in which H. V. Kaltenborn, 
Columbia commentator, Alfred J. McCosker, 
Mutual chairman, and Frank Mason, NBC 
vice-president, take part, with Sterling Fisher, 
Columbia's director of education and radio 
talks, presiding. 


Kaltenborn Edits the IVews 
10:30-10:45 p.m. 

EACH SUNDAY, THRU APRIL 23 


H. V. Kaltenborn, Columbia's ace commenta- 
tor, edits the news each week, in this series of 
broadcasts on events here and abroad. 



30 



CBS SUSTMMIIJ PROGRAMS 



PUBLIC 
AFFAIRS 



31 



Foundations of Democracy 
6:30-7:00 p.m. 

EACH TUESDAY 


Columbia presents Senator Robert A. 
(R) of Ohio and Representative T. V. S 
(D) of Illinois in a new and important s 
of talks on economic and social question 
tended to demonstrate "the democratic me 
of mutual criticism and controversy." 


Saluting the World's Fair 
1:30-2:00 p.m. 

EACH SUNDAY 
THRU APRIL 23 


The rulers and heads of seventeen nations 
in a weekly series of salutes to the New 
World's Fair 1939. The schedule for A 
APRIL 2 : Japan. 
APRIL 9: Sweden. 
APRIL 16: Brazil. 
APRIL 23 : Great Britain. 


Current Questions 
Before Congress 

The 5ena<e— 5:00-5:15 p.m. 

EACH TUESDAY 

Ifie House— o:vk}—d:Lo p.m. 

EACH THURSDAY 


Leading members of the Senate and ol 
House of Representatives discuss, in sepi 
weekly broadcasts, current legislation 
business under consideration by their bo 
Speakers are selected for their special kn 
edge of the issues involved. 


"Today" with Bob Trout 

MONDAY, WEDNESDAY, THURSDAY, 

FRIDAY, 6:30-6:45 p.m. 


Bob Trout, Columbia's ace reporter, tells 
story of what's going on in the world "Toe 
in his daily news broadcasts. 


Capital Opinions 

10:45-11:00 p.m. 

EACH SATURDAY AND SUNDAY 

m 


Members of Congress and government offi m 
participate in these discussions of problet ol 
national interest. The programs origina m 
WJSV, Columbia's station in Washington 1 

1 





EDUCATIONAL 
PROGRAMS 



CBS ADULT 
EDUCATION BOARD 




The programs on this page are presentations 
of the Department of Education, arranged with 
the counsel of Columbia's Adult Education 
Board. Members of the Board, representative 
of the nation's leading educators and public- 
ists, are: 



LYMAN BRYSON, chairman 

STRINGFELLOW BARR 
WILLIAM BENTON 
HARRY WOODBURN CHASE 
ROBERT I. GANNON, S. J. 
ALVIN S. JOHNSON 
HENRY R. LUCE 



SPENCER MILLER, JR. 
RUTH BRYAN ROHDE 
THOMAS V. SMITH 
GEORGE EDGAR VINCENT 
WILLIAM ALLEN WHITE 
RAY LYMAN WILBUR 
JOSEPH H. WILLITS 



Americans at Work 

7:30-8:00 p.m. 

EACH SATURDAY 



Portrayals of many of the varied jobs that 
make up the intricate web of American indus- 
trial life; with the voices of workers brought 
by CBS directly from tunnels, laboratories, 
ranches, filling-stations and workshops 
throughout the land. The April schedule: 
APRIL 1 : Pineapple Worker. 
APRIL : Grocer. 
APRIL 15: Meat Packer. 
APRIL 22: Ice Patrol. 
APRIL 29: Horse Trainer. 



The People's Platform 

7:00-7:30 p.m. 

EACH SUNDAY. EXCEPT APRIL 2 



Columbia presents a novel series in which four 
typical citizens, chosen from every walk of 
life, are the guests of Lyman Bryson at dinner, 
during which solutions to current problems 
are sought through an exchange of ideas. 
APRIL 2: "Free Speech: A Right or a Pri\i- 
lege?" (5:00-5:30 p.m. I 
APRIL 9: "Will Economic Boycotts Work?" 
APRIL 16: "What Is the American Way?" 
APRIL 23: "Radio and the Public Interest." 



32 



CBS Sll 



mmu mmm 



EDUCATIONAL 
PROGRAMS 

(Continued 



Of Men and Books 

4:00-4:15 p.m. 

EACH THURSDAY 



Current books and authors are discussed by 
fessor John T. Frederick of the Medill St 
of Journalism at Northwestern Universit 
APRIL 6: Novels by J. P. Marquand, J 
Boyd and Bess Streeter Aldrich. 
APRIL 13: Memoirs by Edith Boling Will 
Walter Dyk, Ludwig Bemelmans and L j 
Pearsall Smith. 
APRIL 20: Books by Robert Penn Wa;| 
William Faulkner, Allen Tate, Katheriney I 
Porter and R. P. Harris. ^1 
APRIL 27: Stories by Carl Birdenbaugh 
G. G. Coulton. 



Men Behind the Stars 
5:15-5:30 p.m. 

FRIDAY, APRIL 7 AND 14 

5:30-5:45 p.m. 

EACH FRIDAY THEREAFTER 



The lives and discoveries of astronoi| 
throughout the ages are dramatized in 
series, presented by Prof. X^lliam H. Bai 
Jr. of the Hayden Planetarium, and I 
Christian Adamson of the American Muse] 
APRIL 7: Henriette Leavitt. 
APRIL 14: Lowell. 
APRIL 21 : The Big Bear. 
APRIL 28: The Little Bear. 



What Price America? 

6:30-7:00 p.m. 

EACH SATURDAY 



33 



The story of the natural resources of Ame 
—their original abundance, gradual deple 
and present efforts at conservation — is 
through dramatizations presented by CB! n 
cooperation with the U. S. Dept. of Intel r, 
APRIL 8 : We Listen to Science. 
APRIL 15: We, Young Men, Go West. 
APRIL 22 : We Settle Arid Lands. 
APRIL 29: We Have No More Frontiers, 



I 



DUCATIONAL 
PROGRAMS 




American School 
of the Air 



The AMERICA^ SCHOOL OF THE AIR is in its 
tenth consecutive season on the Columbia Net- 
work. Among the groups cooperating are the 
National Education Association, the Progres- 



2:30-3 :00 p.m. 



MONDAY THRU FRIDAY 



sive Education Association, the National Coun- 
cil of Teachers of English and the American 
Library Association. The schedule for each 
school-day of the month: 

MONDAYS — Frontiers of Democracy. 
Ai'KiL 3: New Voices. 
APRIL 10: (Not heard: Easier holiday). 
APRIL 17: Machines and Men. 
APRIL 24: Planning for the Future. 

TUESDAYS— Muiic one? the Friendly Arts. 
APIUL 4: Music and the Prose Narrative. 
APRIL 11 : (Easter holiday) . 
APRIL 18: Music in Fairy Tale and Legend. 
APRIL 25: Music and Architecture. 

WEDNESDAYS — A^ejt' Horizons. 
APRIL 5 : Arctic Quest and Conquest. 
APRIL 12 : (Easter holiday) . 
APRIL 19: Land of Lions. 
APRIL 26: Vi onders of the South Seas. 



34 



EDUCATIONAL 
PROGRAMS 

( .ontiinied 



American School 
of the Air 

(Continued) 




THURSDAYS — 77^^■5 Living World. 
APRIL 6, 13: (Easter holidays). 

APRIL 20: Broadcast from the High Sch( i 
Automotive Trades. 

APRIL 27: From the James Monroel 
School. 



FRIDAYS — 7'«/e5 from Far and jVe2 
APRIL 7, 14: (Easter holidays) . 
APRIL 21 : "Gone Is Gone," by Wanda Gag 



APRIL 28: "Johnny and His Mule," b 
Credle. 



I 



Adventures in Science 
6:lS-6:30 p.m. 

EACH SATURDAY 



Watson Davis interviews prominent sciei 
on these programs presented in coo 
with Science Service, Inc. 



i 



APRIL 1 : Dr. Gustav Egloff, Universal | 
Products: "Motor Fuels of the Future.' j 

APRIL 8: Lewis W. Waters, General 
"Better Meals Tomorrow." 

APRIL 15: Professor Ernest Orlando LaK 
University of California: "Atom-sr 
With the Cyclotron." 



APRIL 22: Sir William Bragg, scientist 
Growth of Science." ; 



EDUCATIONAL 
PROGRAMS 




Highways to Health 
4:00-4:15 p.m. 

EACH TUESDAY 



DESCRIPTION 



The New York Academy of Medicine arranges 
these medical talks for the layman. Dr. lago 
Galdston, executive secretary of the Medical 
Information Bureau, is in charge. 

APRIL 4: Dr. Edw ard S. McSweeney, chairman, 
tuberculosis committee. New York Tuberculosis 
and Health Association: "Help Find Early 
Tuberculosis." 

APRIL 1 1 : Dr. Robert L. Levy. Professor of 
Clinical Medicine, College of Physicians and 
.Surgeons. Columbia University: ''Pain in the 
Region of the Heart." 

APRIL 18: Dr. C. C. Little, director, American 
Society for Control of Cancer: Dr. Stanley P. 
Reimann, director, Lankenau Institute, Phila- 
delphia : "Cancer Research." 

APRIL 25: Dr. Frank E. Adair, secretary, Amer- 
ican Society for Control of Cancer; Dr. Anna 
C. Palmer, president, Cured Cancer Club and 
Mr. James P. Roe: "Cured Cancer Clubs." 



"Americans All — 
Immigrants AIF' 
2:00-2:30 p.m. 
EACH SUNDAY 




This new series dramatizes the outstanding 
contributions made by all races in building 
the America of today. John W. Studebaker, 
Commissioner of Education, supervises and 
Gilbert Seldes prepares the scripts. 

APRIL 2: Contributions in Science. 

APRIL 9: Arts and Crafts. 

APRIL 16: Social Progress. 

APRIL 23: A New England Town. 

APRIL 30: An Industrial City. 



36 



CBS SUSTAiniG PROGRAMS 



DRAMATIC 
SERIES 



The Columbia Workshop 

10;30-11 :00 p.m. 

EACH MONDAY 




Ray Collins in 
"County Seat" 
7:30-8:00 p.m. 

EACH SATURDAY 
BEGINNING APRIL 8 



Norman Corwin's 
"Words Without Music" 
2:30-3:00 p.m. 

EACH SUNDAY, EXCEPT APRIL 2 



Men Against Death 
2:00-2:30 p.m. 

EACH SATURDAY 



The Columbia Workshop, now in its third 
presents unusual radio dramas, employii 
latest broadcasting techniques. 
APRIL 3: "Kit Carson," by Elaine Rya 
reeled by Brewster Morgan. 
APRIL 10: A repeat performance of "Thf 
Through the Air With the Greatest of 1 
original satire by Norman Corwin. 
APRIL 17: "Wet Saturday," adapted by 
liam Robson from John Collier's short 
and "Private Throgg," by Parker Finley 
directed by Mr. Robson. 
APRIL 24: "Wild Man," by David R 
directed bv Mr. Morgan. 



Ray Collins, one of radio's foremost a 
stars in this new dramatic series as " 
Hackett, small town druggist. The sto 
"County Seat" is written by Milton G 



Words Without Music was introduced 
Columbia Workshop performance. Dill I 
by Norman Corwin, these unusual prog 
experiment with the drama of words am j 
to vitalize poetry for a larger audience. 



I 



The heroes of Paul de Kruif's well-ki 
books are brought to life in dramas pre* 
in association with the Federal Theater's F 
Division. Brewster Morgan directs, Leo 
taine and Harold Hartogensis adapt, 
Paul is organist. 



.37 



SERIOUS 
MUSIC 





Wf DESCRIPTION 


New York Philharmonic- 


The New York Philharmonic-Symphony Or- 


Symphony Orchestra 


chestra concludes this month its ninth consecu- 


3:00-5:00 p.m. 


tive season as an exclusive Columbia Network 


EACH SUNDAY 


feature, John Barbirolli, brilliant voune Eng- 




lish conductor, directs the concerts. Deems 




laylor, Columbia s Music Consultant, is the 




program commentator. The final concerts from 




Carnegie Hall this month: 




APRIL 2: Nicolai: Overture to "The Merrv 




Wives of Windsor"; Liszt: Piano Concerto No. 




], .TOSE ITIIRBI, pianist; Sibelius: Symphony 




No. 1. 




APRIL 9: Easter Program — /fo55tni; "Petite 




Messe Solennelle," with RIA ginster, soprano ; 




BRUNA CASTAGNA, contralto; CHARLES KULL- 




MAN, tenor; Leonard warren, bass; and the 




Westminster Choir, directed by JOHN finley 




VFILLIAMSON. 




APRIL 16: Wagner: Act II of "Tristan und 




Isolde," with KIRSTEN flagstad, as Isolde; 




EYVIND laholm as Tristan; ENID szantho as 




Brangaene: JOHN gurney as King Mark and 




DANIEL HARRIS as Melot. 




APRIL 23: Beethoven: Violin Concerto, played 




by ADOLPH BUSCH. 




APRIL 30 (final concert) : Mendelssohn: Piano 




Concerto in G Minor, played by RUDOLF 


m 


SERKIN. 



38 



p 



m mimm programs 



SERIOUS 
MUSIC 

Continued 



N D TIME 



Choral Music 

Various hours 
THRU APRIL 1 5 




Curtis Institute of Music 

3:00-4:00 p.m. 



EACH MONDAY 



Story of the Song 
3:30-4:00 p.m. 

EACH TUESDAY 



APRIL 1 : Southern California Junior Col 
Music Festival, 3:00-3:30 p.m. 1|| 

APRIL 2 : University of Michigan Sunday M \ 
ing Hymn Sing, 9:00-9:25 a.m. 

APRIL 6: The Plainsong Choir of Co:; 
Christi School, 4:45-5:00 p.m. 

APRIL 7: Symphonic Chorus of Ohio, 
University, 2:30-3:00 p.m. Choir 
Angels Church, New York, 11 :30 p.m.-fl 

APRIL 8: Jefferson County Children's Chg 
Louisville, 1 :00-l :30 p.m. Pasaden 
Choir, 3:30-4:00 p.m. 

APRIL 10: Choir of Bennett College, 
boro, N. C. 5:00-5:15 p.m. 

APRIL 1 1 : Harrisburg Symphony Choir,j 
3 p.m. 

APRIL 15: Concordia College Choir, 
head, Minn., 3:00-3:30 p.m. 



The Curtis Institute of Music is prei 
series of thirty Monday concerts in il 
consecutive season on CBS. Distinguishi 
ulty members and students perform. Chi 
music groups are directed by Dr. Louis Ba ' 
and the Curtis Symphony Orchestra is ( • 
ducted by Fritz Reiner. A new feature is mi ' 
commentary by students of the Institute. 



Each week outstanding singers of the com 
stage are presented in selections from 
treasury of songs in English. Genevieve Ro 
soprano; Ruth Carhart, contralto: Moi' 
Bowe, tenor and Hubert Hendrie. baritone 



V) 





Sonata Recital ^HHi 

3:30^:00 p.m. 
EACH THURSDAY 


Eugene Dubois, violinist and Alexander 
Semmler, pianist, are presented in weekly 
chamber music programs. On April 6, they 
play the Cesar Franck Sonata and on April 
13, a Mozart sonata. 


Keyboard Concerts 
3:30-^:00 p.m. 

EACH FRIDAY 


Outstanding artists of all the keyboard instru- 
ments are presented on these programs. 
APRIL 7: Stansilaw Szpinalski, in an all-Polish 
program. 

APRIL 14: Helen Schafmeister and Federico 
Longas, pianists. 


i Columbia Concert 
Orchestra 

FRIDAY, 10:30-11:00 p.m. 


Howard Barlow, Columbia's noted conductor, 
leads the Columbia Concert Orchestra in a 
series of Friday evening concerts. 


United States Army 
and Marine Bands 

THURSDAY, FRIDAY, 3-3:30 p.m. 

( 
1 


Band music is played each Thursday and Fri- 
day on Columbia in half-hour programs by 
the United States Army Band. On occasion the 
Marine Band alternates with Friday programs. 


Qncinnati Conservatory 
of Music 

j 11:00 a.m.-12:00 noon 

EACH SATURDAY 

1 

\ 


The Cincinnati Conservatory of Music presents 
its fourth season of symphonic concerts on 
CBS. Alexander von Kreisler arranges the pro- 
grams and conducts the Conservatory sym- 
phony orchestra. Members of the artist faculty 
are featured each week as soloists. 


From the Organ Loft 
9:00-9:30 a.m. ^^aM^ 

EACH SUNDAY ^^^H 

■ 


Julius Mattfeld, outstanding concert organist 
and director of the CBS Music Library, is solo- 
ist on these programs of organ music. 

I. 



40 



CBS susnmiG programs 



CHILDREN'S 
PROGRAMS 



"So You Want to Be " 

5:15-5:30 p.m. 

WEDNESDAY, APRIL 5 AND 12 

5:30-5:45 p.m. 

EACH WEDNESDAY THEREAFTER 



Successful persons in all walks of life ai 
subjects of interviews by youngsters who 
to follow in their footsteps. The progrj 
presented with the cooperation of Young/, 
ica magazine. 

APRIL 5 : "So You Want to Be a Nurse?"-. 
D. Wolf of New York Hospital, Guest. 

APRIL 12: "So You Want to Be an Orch 
Leader?"— Andre Kostelanetz, Guest. 

I 

APRIL 19: "So You Want to Be an A 
Officer?" ^ 

APRIL 26: "So You Want to Be a Publish 



"March of Games" 

WED. & FRI., 5:15-5:30 p.m. 

BEGINNING APRIL 18, 

TUES. AND THURS., 5:30-5:45 p.m. 



Children who like asking questions and 
dren who prefer answering them are ^ 
opportunity on this bi-weekly CBS prog 
directed by Nila Mack. Questions sul 
by youthful listeners are posed to four eqt 
youthful contestants, and prizes awai 
Arthur Ross, schoolboy master of ceremc 
and Sybil Trent, 11 -year-old "Miss D 
Major" are featured. 



"Let's Pretend" 

MON. & THURS., 5:15-5:45 p.m. 

BEGINNING APRIL 22 

SATURDAY, 12 :30-l :00 p.m. 



The world s great fairy tales and original 
tasies are dramatized by Nila Mack and 
sented with a cast of child actors. These drs 
have been a Columbia children's featurf 
eight years. Beginning April 22, they wi 
heard on Saturday afternoons. 



41 



RELIGIOUS 
BROADCASTS 



Church of the Air 

10:00-10:30 a.m. 
1 :00-l :30 p.m. 

EACH SUNDAY 



The Church of the Air is presenting its 8th 
consecutive year of Sunday morning and after- 
noon broadcasts. Services are conducted by 
representatives of the major faiths. 

APRIL 2: Morning — Rev. Ernest G. Richard- 
son, Bishop of the Methodist Episcopal 
Church, Philadelphia. 

Afternoon — Most Rev. James A McFadden, 
D.D., Auxiliary Bishop of Cleveland. 

APRIL 9: Morning-Rt. Rev. William T. Man- 
ning, Bishop of New York, Cathedral of St, 
John the Divine. 

^/iernoon — President J. Reuben Clark, Jr., 
First Counselor of the First Presidency of the 
Church of Jesus Christ of Latter Day Saints, 
Salt Lake City. 

APRIL 16: Morning— Rev. Frederick L. Fagley, 
General Council of the Congregational and 
Christian Churches, New York. 

Afternoon— Rev. Dr. Joseph A. Daly, Church 
of St. Gregory the Great, New York. 

APRIL 23 : Rev. Augustus P. Reccord, Church 
of Our Father (Unitarian), Detroit. 

Afternoon— Rev. Dr. David de Sola Pool, Span- 
ish and Portuguese Synagogue, New York. 

APRIL 30: Morning— Rev. Grove G. Johnson, 
National Baptist Memorial Church, Washing- 
ton, D. C. 

Afternoon— Rt. Rev. Mgr. John J. Hunt, Visita- 
tion Rectory (Catholic), Detroit. 



J.9 



CBS SUSTAIIIIG PROGRAMS 



PERSONALITIES 




LIGHT MUSIC 



Richard Maxwell 
9:00-9:15 a.m. 

MONDAY, WEDNESDAY 
AND FRIDAY 



Outdoors with Bob Edge 
7:15-7:30 p.m. 

EACH THURSDAY 



Major Bowes' 
Capitol Family 

11:30 a.m.-12:30 p.m. 

EACH SUNDAY 



Ray Block's Varieties 
4:15^:45 p.m. 

EACH THURSDAY 



Al Bernard's 
Merry Minstrels 

TUESDAY, 4:15^:45 p.m. 



National Hillbilly 
Champions 

10:00-10:30 a.m. 

EACH SATURDAY 



Nan Wynn 

MONDAY, 4:45-5:00 p.m. 
THURSDAY, 6:45-7:00 p.m. 



Richard Maxwell presents three progrj 
hymns and inspirational songs each 
Homely philosophy in poetry and pros 
ments the songs of the CBS tenor. 



Bob Edge, popular young sportsman, is 
in this series of informal talks dedica, 
hunting and fishing enthusiasts. 



Major Bowes' Family includes the I 
Brothers (Kelly, Jack and Pete), Helen 
ander, soprano; Nicholas Cosentino, 1 
Charles Magante, accordionist; Sam He 
xylophonist, and Waldo Mayo's Orchest 



Ray Block leads his orchestra in these v 
programs, assisted by guest vocalists 
rhythm groups. 



A streamlined, modern version of the ok 
minstrel show. Al Bernard, long a headli: 
this field of entertainment, is starred. 



Hillbilly music, performed by the na 
leading mountaineer group, Pappy Ches 
National Hillbilly Champions, is heard 
Saturday morning from station KMOX. 



Nan Wynn, Columbia's sweet-swing sing 
heard twice weekly in her own prograi 
stylized songs. 




43 



LIGHT MUSIC 




Moods for Moderns 
1:30-2 :00 p.m. 

EACH SATURDAY 
UNTIL APRIL 15 



Lyn Murray, outstanding young conductor, 
directs these programs of original arrange- 
ments of modern music, and features guest 
soloists and choruses. 



CBS Vocalists 


The Columbia Network schedule of vocal pro- 


Various hours 


grams includes many young singers of popular 


MONDAY THRU SATURDAY 


songs in many styles and interpretations. 




Among the current vocalists are : 


t 


Clyde Barrie Audrey Marsh 


Ruth Carhart Doris Rhodes 




Buddy Clark Genevieve Rowe 




Ray Heatherton Jack Shannon 




Barry Wood 


Deep River Boys, 


These harmony groups are featured on the 


Eton Boys, 


Columbia Network throughout the week. Each 


Four Clubmen 


has a distinctive vocal style, and all continue 


Various hours 


to be network favorites. 



Dance Orchestras 

Various hours 

MONDAY THRU SUNDAY 



America's leading dance bands provide a full 
schedule of current hits and old favorites to 
Columbia's listeners each evening. These top 
ranking bands are scheduled for April: 



Dick Barrie 


Kay Kyser 


Charles Baum 


Enoch Light 


Archie Bleyer 


Matty Malneck 


Henry Busse 


Jack Marshard 


Cab Calloway 


Ozzie Nelson 


Shep Fields 


Leighton Noble 


Paul Kain 


Red Norvo 


Sammy Kaye 


Jack Teagarden 


Wayne King 


Dick Stabile 



mi 




44 



ADDGIDA: 



MARCH PROGRAMS 



Columbia's Special Feature broadcasts are arranged on a wee 
week, sometimes day to day, and even, on occasion, hour to h 
basis. One result of this flexibility and timeliness is the follow 
partial list of March programs which were arranged too late 
inclusion in the last month's issue of the Columbia program bo 



THE EUROPEAN SITUATION 

Wednesday, March 15 

CBS flashed news of the partition of Czecho- 
slovakia by the German government, 6:36 
a.m. H. V. Kahenborn, CBS expert on inter- 
national aff^airs, analyzed the changed map 
of Europe, 3 p.m. 

Thursday, March 16 

CHICAGO-NEW YORK — Jan C. Masaryk, 
former Czech ambassador to Great Britain, 
made his first public pronouncement on the 
partition on his homeland, in a two-way 
radio interview with Mr. Kaltenborn, 6:45- 
7 p.m. 

Friday, March 1 7 

WASHINGTON — Ernest K. Lindley, journal- 
ist, reported developments in the nation's 
capital, 3-3:15 p.m. 

LONDON— Prime Minister Chamberlain made 
a 40-minute speech on the stand of his gov- 
ernment, 3:15-3:55 p.m. new york— Mr. 
Kaltenborn followed with an analysis, 3 :55- 
4 p.m. 

LONDON-NEW YORK — Edward R. Murrow, 
chief of Columbia's European staff, dis- 
cussed developments with Mr. Kaltenborn 



across the Atlantic, 7-7:15 p.m. 

PARIS— Walter Kerr, Herald-Tribune 
respondent, reported reactions in the Pre 
capital, 11:15-11:30 p.m. 

Saturday, March 18 

SAN FRANCISCO — Maurice Hindus, who 
ported for CBS from Prague last Fall, sp 
from the West Coast, 4:45-5 p.m. 

LONDON— Edward R. Murrow reported f 
the British capital, 6:15-6:30 p.m. 
PARIS —William L. Shirer, CBS Europ 
representative, took up his post in the Pre 
capital, 11:15-11:30 p.m. 

Sunday, March 19 

BUDAPEST— Baron Sigismund Perenyi sp 
from Hungary, one of the chief danger sj 
in Europe, 1:30-2 p.m. 

LONDON-PARIS-PRAGUE-CHICAGO — And 
CBS "first" linked four capitals simultf 
ously, with Mr. Kaltenborn in Chicago 
Murrow in London, Mr. Shirer in Pra 
and Melvin Whiteleather,AP correspond 
in Prague, 5-5:30 p.m. 

WASHINGTON— Senator Key Pittman (D" 
Nevada, chairman of Foreign Relati 
Committee, spoke on "Revising the IN 
trality Act," 10:45-11 p.m. 



in a « 
lourti 




/ mday, March 20 

[[VDON— Peitinax. noted European journal- 
gave his opinion of the European situa- 
t|n, 4:45-5 p.m. 

SHINGTON — Erwin R. Canham. corre- 
ndent for the Christian Science Monitor, 
ke from the nation's capital, 11:15- 
:30 p.m. 

esday, March 21 

NDON— The arrival of President Lebrun 
France in London was described by 
ward R. Murrow, 5:40-5:45 p.m. 



'dnesday, March 22 

ICAGO— Mr. Kaltenborn was heard in an 
alysis of new developments, 4:35-4:45 
Indus, «l jn. 
astFal 
D.m. 



), 

isEi: 
itintlei 



AGO- 

talssi 
nCliicJ! 
irerin 
correpi 



] NDON — Mr. Murrow reported on the re- 
! ;ts of the Lebrun visit, 6:30-6:35 p.m. 
repoitii ) RUN — From the German capital itself, 
|;rre J. Huss, International News Service 
tjrrespondent, reported to CBS listeners, 7- 



p.m. 



! ursday, March 23 



IJMEL— Adolf Hitler spoke from the an- 
iked Lithuanian city of Memel, 8:22-8:42 



iy 



llRLIN-PARIS-LONDON-NEW YORK— A sec- 
d CBS European roundup brought to 

. nerica the voices of Wallace R. Deuel, 
rlin chief of the Chicago Daily News; Mr. 

. irrow from London and Mr. Shirer from 
ris, with Mr. Kaltenborn presiding in 

'■ iw York, 6:45-7 p.m. 

' LSHINGTON — Representative Emanuel 
'Her (D) of New York proposed "More 
1 taliation Against Hitler," 10:45-11 p.m. 



Saturday, March 25 

BUDAPEST AND WARSAW — CBS moved into 
the danger zone of Europe for talks by 
Michael Kwapiszewski on the Polish view- 
point and by Rupert Gosling on the Hun- 
garian situation, 4:30-4:45 p.m. 

Sunday, March 26 

ROME — Benito Mussolini's long-awaited 
speech, outlining Italy's demands, was 
broadcast by Columbia, 5-5:30 a.m. 

PARIS-LONDON-ROME-NEW YORK— The third 
CBS European roundup presented the views 
of Sir Frederick Whyte and Mr. Murrow in 
London; Reynolds Packard, United Press 
correspondent, from Rome; Mr. Shirer in 
Paris and Mr. Kaltenborn in New York, 5- 
5:30 p.m. 

Tuesday, March 28 

WASHINGTON-NEW YORK— "American Reac- 
tions to Nazi Aggression" were given by 
General Hugh S. Johnson, William Green, 
Senator Elbert D. Thomas (D) of Utah, 
speaking from the capital, and Wythe Wil- 
liams, editor of the Greenwich Tribune, and 
Colonel Theodore Roosevelt, in New York, 
10:45-11:15 p.m. 

Wednesday, March 29 

PARIS— Premier Edouard Daladier of France 
presented the attitude of his government, in 
the face of Italian demands, 2:45-3:30 p.m. 

THE PAPAL ELECTION 

• MARCH 1 : William L. Shirer described the 
scene outside the Vatican during the Con- 
clave of Cardinals, 5:30-5:45 p.m. 

# MARCH 2 : For the first time in history, the 
voice of the newly-elected Pope was carried 



to the world by radio, as Pius XII gave the 
Papal blessing "Urbi et Orbi" from the 
Vatican, 11:27 a.m.-12:27 p.m. 

Arnoldo Cortes-i, former New York Times 
correspondent, reviewed the career of 
the new Pope. 3-3:15 p.m. 

Bishop James H. Ryan of Omaha and the 
Rev. Dr. Robert I. Gannon, president of 
Fordham University, described the character 
of the new Pope in the light of their personal 
contact with him on his visit to this country, 
6:45-7:15 p.m. 

MARCH 12: The coronation of the Pope 
was covered by Columbia on a special 24- 
hour schedule. The broadcasts began with 
selected music by the Minneapolis Sym- 
phony Orchestra, directed by Dmitri Mitro- 
poulos, 1:00-2:00 a.m., followed by the 
choir of St. Meinrad Monastery, Indiana, 
who chanted the Gregorian "Liturgy on the 
Day of the Coronation of the Pope" from 
their choir stalls for the first time on radio, 
2-2:30 a.m. The entire coronation cere- 
monies from St. Peter's in Rome were de- 
scribed by the Rev. John P. Delaney, of New 
York, now attached to Vatican radio station 
HYJ, assisted by William L. Shirer, Colum- 
bia's Central European representative, 2:30- 
7:15 a.m. 

PUBLIC AFFAIRS 

Cj march 11: Senator Sheridan Downey 
(D) of California, Representative Robert 
Luce (R) of Massachusetts and Lawrence 
Dennis, economist-publicist, discussed 
"America's Fiscal Policy," under the aus- 
pices of The People's Lobby, Inc., 1-1:30 
p.m. 

* MARCH 14: "The Popes Condemn Anti- 
Semitism" asserted the Rev. Dr. Maurice S. 



Sheehy of Catholic University, 10:45^ 
p.m. 

MARCH 18: "Why Should I Go To C[ 
lege?" was the question answered by 
Marion Edwards Park, president of Bn 
Mawr, Miss Constance Warren, presiden* 
Sarah Lawrence, and Ordway Tead, ch* 
man of the New York City Board of HigiJ 
Education, 2:45-3 p.m. 

Senator Edward R.Burke (D) of Nebrajl 
gave his opinion on "What Shall We Do vJf 
the Wagner Act?" 10:45-11 p.m. 

ct MARCH 23: "National Rivers and 
bors" was the subject of Representatl 
Robert Alexis Green (D) of Florida, 5-5 1 
p.m. 

MARCH 25: Governor Blanton WinshipiMij' 
Puerto Rico gave "A Report from Pue 
Rico," 10:45-11 p.m. 



MARCH 27: Colonel Theodore Roosev^; 
spoke in behalf of National Jewish H 
pital Week, 4:55-5 p.m. 

SPECIAL EVENTS 

C MARCH 1 1 : Ted Husing reported the hi|| 
lights of the 20th annual Knights of Colli] 
bus track meet, from Madison Square G • 
den, 11-11 :15 p.m. 

MARCH 12: The addition of stati , 
WKAQ, San Juan, Puerto Rico to the Coli ■ 
bia Network was observed with speec 5 
by Governor Blanton Winship in San Ji i 
and Ernest Gruening of the Department f 
the Interior in Washington, and some nat; 
music from the West Indies island, 10:^- 
11:15 p.m. 



47 



• lARCM II: The new Yankee Clipper, fly- 
it over i\ew York in a test flight before 
(■iTing trans-Atlantic service, was con- 
tied by shortwave, 3-3:05 p.m. 

lARCH 17: CBS station WRVA. of Rich- 
11 iid. Virginia, dedicated its new transmit- 
tf in a special program featuring Senator 
H-rv F. Bvrd iD) of Virginia, speaking 
fi n Viashington, Governor James H. Price 
I I, the Crossroads Symphony Orchestra 
a' the Shrine Chanters, from Richmond, 
a: Albert Alley and Guy Repp, the Four 
C bmen and Leith Stevens and his orches- 
Ir from New York. 10:30-11 p.m. 

r lARCH 18: The Fashion Academy's 
a ual awards to America s best-dressed 
u nen were announced for the fourth con- 
st itive year over Columbia by Emil Alvin 
H'tnian. director, from the Waldorf- 
.Aoria, 1:15-1:30 p.m. 

• I ARCH 20: Frank Buck. Eltinge Warner. 
L n Bogue Hunt, and Billy Lares, 10. com- 
\)''d in a quiz on 'Fur. Fins or Feathers?" 
biig questioned on various bird, animal 
ai fish calls by Bob Edge. CBS commenta- 
t( under the auspices of the National Wild 
L- League, 4-4:15 p.m. 

•lARCH 29: The Intercity Golden Gloves 
clinpionships between the winners from 
-\ V \ork and Chicago, was described blow- 
1) ;)low from Chicago Stadium by Pat 



Flanagan and John Harrington. CB.S sports 
announcers. 11:15 p.m.-12 midnight. 

SERIOUS MUSIC 

• march 11: The Intercollegiate Music 
Guild of America presented works by col- 
lege students, some of whom played their 
own compositions. 12:30-1 p.m. 

• MARCH 12: Ernest Bloch's "Avodeth 
Hakobesh. ' a Sabbath Service, was per- 
formed in Boston by 30 mixed voices of the 
St. Cecilia Society and the Temple Ohabei 
Shalom Choir, directed by Arthur Fiedler, 
with the composer as speaker, 5-5:30 p.m. 

• MARCH 17: The Linnets Chorus of men's 
\oices of Notre Dame Lniversity, directed 
by Orville R. Foster, sang a group of Irish 
songs, 4:45-5 p.m. 

• MARCH 25 : The a cappella choir of Beaver 
College. Jenkintown. Pa., composed of 25 
girls directed by Ruth Bampton, gave a 
recital, 1-1:30 p.m. 

The glee club of 100 students of St. Eliza- 
beth College. New Rochelle. under the direc- 
tion of Frederick Joslyn and accompanied 
by Axelina McKinlay. presented a varietv 
of chorals. 3:30-4 p.m. 

• M.ARCH 31 : The Evansville College a 
capella choir broadcast from Evansville. 
Indiana, 4:45-5 p.m. 



THE COLUMBIA BROADCASTING SYSTEM 

Administralive Offices: 485 Madison Avenue, New York • 1622 Chestnut Street, Philadelphia 
410 North Michigan Avenue, Chicago • 902 Fisher Building, Detroit • 817 Earle Building. 
Washington • Columhia Square, Hollywood • Palace Hotel, San Franciscd 




ley're "exclusively" on CBS — from Churchill Downs and the "Derby" (above) to leading Belmont Park events (see page 31) 

;bs program book • may, 1939 



mmM BROADCASTING COMPANY, I 



GENERAL LIBRARY 
30 ROCKEFELLER PLAZA, NEW YORK, 



m COLUMBIA 

PROGRAM ROOK 



CBS SPONSORED PROGRAMS: pp. 3 to 24 
WABC SPONSORED PROGRAMS: pp. 25 & 26 
CBS SUSTAINING PROGRAMS: pp. 27 to 47 

Published monthly for advertising executives by 
THE COLUMBIA BROADCASTING SYSTEM 
485 Madison Avenue, New York City, N. Y. 




\m\: COLUMBIA lETWORK CLIEITi 



• AUTOMOTIVE 

CHRYSLER CORPORATION: 

Plymouth, Dodge, DeSoto. 

Chrysler motor cars Page 5 

FORD MOTOR COMPANY: 

Ford, Lincoln. Lincoln Zephyr, 

Mercury Page 9 

UNITED STATES RUBBER COMPANY: 

Tires and Rubber Products . . . Page 23 
«^ CIGARETTES & TOBACCO 

AMERICAN TOBACCO COMPANY: 

Lucky Strike Cigarettes, 

Half & Half Smoking Tobacco, 

Roi-Tan Cigars Page 3 

BROWN & WILLIAMSON TOBACCO CORP.: 

Wings Cigarettes Page 5 

LIGGETT & MYERS TOBACCO COMPANY: 

Chesterfield Cigarettes .... Page 1 7 
P. LORILLARD COMPANY: 

Old Gold Cigarettes Page 17 

PHILIP MORRIS & COMPANY, LTD. : 

Philip Morris Cigarettes .... Page 19 

R. J. REYNOLDS TOBACCO COMPANY: 
Camel Cigarettes, 

Prince Albert Tobacco .... Page 21 
U. S. TOBACCO COMPANY: 

Dill's Best, 

Model Smoking Tobacco .... Page 23 
® CONFECTIONERY 

EUCLID CANDY COMPANY: 

Candy Bars Page 9 

WM. WRIGLEY JR. COMPANY: 

Wrigley's Doublemint Gum, 

Wrigley's Spearmint Gum . . . Page 23 

^ DRUGS & TOILET GOODS 

AFFILIATED PRODUCTS, INC. : 

Edna Wallace Hopper Cosmetics . Page 3 



ANACIN COMPANY: 

Anacin Pageg 

BAYER company: 

Bayer Aspirin Page i 

A. S. BOYLE COMPANY: 

Hill's Nose Drops Page! 

CAMPANA SALES COMPANY: 
Italian Balm, Dreskin, 
Coolies, D.D.D Pag- 

COLGATE-PALMOLIVE-PEET COMPANY : 
( See also Laundry Soaps) 
Colgate Dental Cream, 
Colgate Tooth Powder, 
Palmolive Soap, 
Palmolive Shave Cream, 
Palmolive Brushless Shave . . . Pag 

DUART MANUFACTURING COMPANY: 
"Creme of Milk" Face Cream. 
Lotion, Lipstick. Cosmetics . . . Page 

INTERNATIONAL CELLUCOTTON 
PRODUCTS CO.: 

Kleenex Page 

KOLYNOS COMPANY: 

Kolynos Toothpaste Page 

LADY ESTHER COMPANY: ' 
Cosmetics Page 

THE LAMBERT COMPANY: 
Listerine Products, 

Prophylactic Brushes Page 

LEVER BROTHERS COMPANY: 

(See also Foods; Laundry Soaps) 

Lux Toilet Soap .... Pages 15 and 

Lifebuoy Page 

MCKESSON & ROBBINS, INC.: 
Calox Toothpowder. 

Solidified Albolene Page 

NOXZEMA CHEMICAL COMPANY: 
Noxzema Page 

THE PROCTER & GAMBLE COMPANY: 

(See also Laundry Soaps; Foods) 

Ivory Soap, Drene, Teel . Pages 19 and 



I FOODS & BEVERAGES 

'4MPBELL SOUP COMPANY: 

ampbell's Soups, 

eans, and Tomato Juice . 



Page 



ALAVO GROWERS OF CALIFORNIA: 

alavos Page 



E»NTINENTAL BAKING COMPANY, INC.: 
ander Bread, Hostess Cake . . Page 7 
..NERAL FOODS CORPORATION: 

See also Laundry Soaps) 

aluniet Baking Powder. Diamond Crystal 
alt, Jell-0 Ice Cream. Post Toasties, 
'ostum. Sanka Coffee. Swans Down 

!ake Flour Pages 9 and 11 
AWAIIAN PINEAPPLE COMPANY: 
Dole" Pineapple, 

[Dole" Pineapple Juice .... Page 13 

IeO. a. HORMEL & COMPANY: 

formel Soups and Food Products . Page 13 

ELLOGG COMPANY: 

^ellogg's Corn Flakes .... Page 13 

.NOX GELATINE COMPANY, INC.: 

wnox Sparkling Gelatine . . . Page 15 

'.EVER BROTHERS COMPANY: 
5ee also Drugs; Laundry Soaps) 
ipry Pages 15 and 17 

.EHI CORPORATION: 

loyal Crown Cola Page 17 

'ET MILK SALES CORPORATION: 

'et Evaporated Milk Page 19 

I'HE PROCTER & GAMBLE COMPANY: 

See also Toilet Goods; Laundry Soaps) 

>isco Pages 19 and 21 

.4ND VV FINE FOODS, INC.: 
"ood products Page 21 

EALTEST, INC.: 

iealtest System of Laboratory Control 

if Milk and Ice Cream .... Page 21 

LAUNDRY SOAPS & ACCESSORIES 

:OLGATE-PALMOLIVE-PEET COMPANY : 

See also Drugs & Toilet Goods) 

Concentrated Super Suds . . . Page 7 

ifHE CUDAHY PACKING COMPANY: 

lid Dutch Cleanser Page 7 



GENERAL FOODS CORPORATION: 
( See also Foods) 

La France. Satina Page 

GRIFFIN MANUFACTURING COMPANY, INC. 
Griffin Shoe Polishes, Waxes, Whites 
and Dyes Page 

LEVER BROTHERS COMPANY: 

(See also Drugs; Foods) 

Lux Flakes. Rinso . . . Pages 15 and 

THE PROCTER & GAMBLE COMPANY: 

(See also Toilet Goods; Foods) 

Chipso. Ivory, Oxydol . . Pages 19 and 



11 



11 



• LUBRICANTS 

AMERICAN OIL COMPANY: 

Amoco-Gas, Orange American Gas Page 

ETHYL GASOLINE COMPANY: 

"Ethyl" Gasoline Page 

GULF OIL CORPORATION: 

Motor Oil and Gas Page 

THE PURE OIL COMPANY: 

Petroleum products Page 

RIO GRANDE OIL INC.: 

Petroleum products Page 

THE TEXAS COMPANY: 

"Texaco" products Page 

• MISCELLANEOUS 

E. I. DU PONT DE NEMOURS 
& COMPANY: 

Institutional Advertising .... Page 
HOLLAND FURNACE COMPANY: 

Holland Heating and Air-Conditioning 
Equipment Page 

HOUSEHOLD FINANCE CORPORATION: 

Personal Loan Service .... Page 



21 

3 
9 
11 
21 
21 
23 



INTERNATIONAL SILVER COMPANY: 

1847 Rogers Bros. Silver. 



age 



OLD TRUSTY DOG FOOD COMPANY: 

Old IVusty Dog Food Page 

PERSONAL FINANCE COMPANY: 
Personal Loan Service .... Page 
TV^^ENTIETH CENTURY FOX FILM CORP. : 

"Rose of Washington Square" . . Page 

WILMINGTON TRANSPORTATION COMPANY: 

Santa Catalina Island Summer 

Resort Page 23 



13 
13 
13 
17 
19 
23 



time listed on the following pages is current New York time unless otherwise indicated. 



CBS SPONSORED PROGRAMS 



AFFILIATED PRODUCTS, INC. 



Edna Wallace Hopper C' uetll 



AMERICAN OIL COMPANY 



Amoco-Gas , 
Orange American Gas 



AMERICAN TOBACCO COMPANY Lucky Strike Cigarettes Ms 



Half & Half Smoking ToH 



Roi-Tan Cigars 



ANACIN COMPANY 



Anacin 



BAYER COMPANY 



Bayer Aspirin 



I 




itRomance of Helen Trent 

S iai drama 

?e«lfO A. S. BOYLE CO.) 



Mon.. Tues., Wed. 
12:30-12:45 p.m. 
originates: wbbm 



Blackett-Sample-Hummert. Inc. 



282 Weeks 



'h> Human Side of the News, 
J Iwin C. Hill 

Stis May 1st) 



Mon. thru Fri. 
6:05-6:15 p.m. 

ORICmATES: WABC 

Rebroadcast 
11:05-11:15 p.m. 



The Joseph Katz Company 



39 Weeks 



or Hit Parade 

da Warnow's Orchestra, 
iHiy Ross, Raymond Scott's 
}u tet, Kay Lorraine and the 
ioi smiths 

pular music and vocalists 

ie Bemie and All the Lads 

* it Lew Lehr 
jsic and comedy 



io]iie Tucker and Her Show 

. "iety 



Saturday 
10:00-10:45 p.m. 

ORIGINATES : WABC 



Sunday 

5:30-6:00 p.m. 

Rebroadcast 

12 mid.-12:30 a.m. 

ORIGINATES: WABC 

Mon., Wed., Fri. 
thru May 5th only 
6:4S-7:00 p.m. 
Rebroadcast 
12:30-12:45 a.m. 

ORIGINATES : WABC 



Lord & Thomas 



157 Weeks 



Young & Rubicam, Inc. 



Lord & Thomas 



Gal, Sunday Men., Tues., Wed. Blackett-Sample-Hummert, Inc. 118 Weeks 

tial drama 12 :45— 1 :00 p.m. 

5e. Iso KOLVNOS company) ORIGINATES : WABC 



«c nd Husband 

'itl Helen Menken, presented 
y e Famous Actors' Guild 



matic 



Tuesday 
7:30-8:00 p.m. 

ORIGINATES: WABC 



Blackett-Sample-Hummert. Inc. 



399 Weeks 



r 



f7i< gures indicate the total number of ii eeks 
n -ich the client has used CBS facilities. 



4 



m SPONSORED PROORAMS 




A. S. BOYLE COMPANY 



Hill's Nose Drops 



BROWN & WILLIAMSON TOBACCO 
CORPORATION 



Wings Cigarettes 



♦ CALAVO GROWERS OF 

* CALIFORNIA 



Calavos 



CAMPANA SALES COMPANY 




Italian Balm 
Dreskin 
Coolies 
D.D.D. 



CAMPBELL SOUP COMPANY 




Campbell's Soups 
Campbell's Beans 
Campbell's Tomato Juice 



CHRYSLER CORPORATION 



Plymouth 
Dodge 
DeSoto 
Chrysler 



t Columbia Pacific Network Onl^ 



I 

















* 


[ 

ee 


lomance of Helen Trent 

.0 AFFILIATED PRODUCTS, INC.) 


Thurs. and Fri. 
12:30-12:45 p.m. 

ORIGINATES: WBBM 


Blackett-Sample-Hummert, Inc. 


207 Weeks 


*w 
ev 

1 


Views and Sport 
Wo oy nugnes 


tSun., Mon., Wed. 
and Friday 
8:30-8:45 p.m. pst 
originates: knx 


Russell M. Seeds Co., Inc. 


31 Weeks 


let 

iV 


ler Wiley 

s and features 


tThursday 
12:45-1:00 p.m. pst 
originates: knx 


Lord & Thomas 


17 Weeks 


irs 
ith 

;s ' 
D 


Nighter 

arbara Luddy and 
emayne 

ma at the "Little Theater 
"imes Square" 


Friday 

8:00-8:30 p.m. 
originates: wbbm 


Aubrey, Moore & Wallace, Inc. 


66 Weeks 


an 

rs( 
id 
b 


•bell Playhouse 

Welles, director; 
lest stars 
matizations 


Friday 

9:00-10:00 p.m. 

ORIGINATES: WABC 


Ward Wheelock Company 


230 Weeks 


ni' 

C 

i 


'n' Andy 

ledy 


Mon. thru Fri. 
7:00-7:15 p.m. 
Rebroadcast 
11:00 11:15 p.m. 

ORIGINATES: KNX 






t 

•ri 

A 
a 


r Bowes^ 

nal Amateur Hour 

ateurs, with Major Bowes 
Master of Ceremonies 


Thursday 
9:00-10:00 p.m. 

ORIGINATES: WABC 


Ruthrauff & Ryan. Inc. 


165 Weeks 


lie 

n 1 

1 


\ 

xures indicate the total number of weeks 
ich the client has used CBS facilities. 






6 



m SPOISORO PROGRAMS 



COLGATE-PALMOLIVE-PEET COMPANY Colgate Dental Cream 



Palmolive Shave Cream 
Palmolive Brushless Shai' 



Concentrated Super Suds 



Palmolive Soap 



Colgate Tooth Powder 



CONTINENTAL BAKING CO., INC. 



Wonder Bread 
Hostess Cake 



THE CUDAHY COMPANY 



Old Dutch Cleanser 















* 




Ijite Ask-It Basket 


Wednesday 


Benton & Bowles, Inc. 


106 Weeks 


m cWilliams, MC 
Q -stions and answers 


7:30-8:00 p.m. 

Rebroadcast 
10:30-1 1:00 p.m. 










ORIGINATES: WABC 






ari Busters 


Wednesday 




164 Weeks 




Fi^ice-file dramatizations 

\ 


8:00-8:30 p.m. 

Rebroadcast 
12:00-12:30 a.m. 

ORICmATES: WABC 








rr and Marge 

Stial drama 

1 


Men. thru Fri. 

10:15-10:30 a.m. 

Rebroadcast 
4:15-^:30 p.m. 

ORIGINATES: WABC 




1 65 Weeks 


U 


1 )p House 


Mon. thru Fri. 




168 Weeks 


tarng Bess Johnson 
I imatic serial 


10:30-10:45 a.m. 

Rebroadcast 
4:30-^:45 p.m. 










ORIGINATES: WABC 






it 


! nother 

I imatic serial 

j 


Mon. thru Fri. 

10:45-11:00 a.m. 

Rebroadcast 
4:45-5:00 p.m. 

ORIGINATES: WBBM 


Benton & Bowles-Chicago, Inc. 


106 Weeks 




E y Kitty Kelly 


Mon. thru Fri. 


Benton & Bowles, Inc. 


215 Weeks 




' ial drama 


10:00-10:15 a.m. 

Rebroadcast 
4:00-4:15 p.m. 








'( 
i 
\ 


ORIGINATES: WABC 








elor's Children 


Mon. thru Fri. 


Roche, Williams & Cunnyng- 


227 Weeks 


^ ial drama 


9:45-10:00 a.m. 


ham, Inc. 






i 


ORIGINATES: WBBM 







it gures indicate the total number of weeks 
>irh the client has used CBS facilities. 



8 



m SPONSORED PROGRAMS 




DUART MANUFACTURING COMPANY 



"Creme of Milk" Face Cj 
Lotion, Lipstick, Cosmet 



E. I. DU PONT DE NEMOURS & 
COMPANY 



mm 



Institutional Advertisins 



ETHYL GASOLINE CORP. 



"Ethyl " Gasoline 



EUCLID CANDY COMPANY 
OF CALIFORNIA, INC. 



Candy Bars 



FORD MOTOR COMPANY 



Ford 
Lincoln 
Lincoln Zephyr 
Mercury 



GENERAL FOODS CORPORATION 



Sanka Coffee 
Jell-0 Ice Cream 

(Beginning May 23rd) 



Columbia Pacific .\etiiork Onh 



id 


diem Clinic 


tSunday 

1:30-2 :00 p.m. pst 

ORIGINATES: KSFO 


Erwin, Wasey & Co. 


* 

16 Weeks 


1. 

D 
l( 


v cade of America 

oas Chalmers, narrator; 
siRuysdael, commentator; 
n 'oorhees' Orchestra 
1 ramatic cast 


Monday 
8:00-8:30 p.m. 
Rebroadcast 
12 mid.-12 :30 a.m. 

ORIGINATES: WABC 


Batten, Barton, Durstine & 
Osborn, Inc. 


164 Weeks 


iir -Up Time 

ar ig Walter O'Keefe. 
nc! Kostelanetz s Urcnestra, 
a\ hompson's Rhythm Singers 
id jest stars 
,1 sical variety 


Thursday 
10:00-10:45 p.m. 
originates: wabc 


Batten, Barton, Durstine & 
Osborn, Inc. 


16 Weeks 


u< d Ballot Box 

itl Cnox Manning 


tMonday 

9:30-9:45 p.m. PST 
originates: knx 


Sidney Garfinkel 
Advertising Agency 


76 Weeks 


iu lay Evening Hour 

'01 Symphony Orchestra and 
[ iius, Fritz Reiner*, con- 
luor. Guest Soloists: 
dA 7: Jascha Heifetz 
4A 14: Greenfield Village Chorus 
*ia21: Kirsten Flagstad 
tlA28: Alec Templeton 

ith talks by W. J. Cameron 
'B( May 21, John Barbirolli is condiictor 


Sunday 

9:00-10:00 p.m. 

ORIGINATES: WJR 


N. W. Ayer & Son, Inc. 


266 Weeks 


l^e he People 

ni htl jabriel Heatter, Harry von Zell 
ndJuests 
t al-Iife experiences 


Tuesday 
9:00-9:30 p.m. 
Rebroadcast 
12:30-1 :00 a.m. 

ORIGINATES: WABC 


Young & Rubicam, Inc. 


219 Weeks 



Th if!ures indicate the total number of weeks 
in hich the client has used CBS facilities. 



m SPONSORED PROeRAIUS 



1 



GENERAL FOODS CORPORATION 

Continued 



Post Toasties 



Calumet Baking Powder i^^H 
Swans Down Cake Flour 



La France 
Satina 



Diamond Crystal Salt 



Postum 



GRIFFIN MANUFACTURING 
COMPANY, INC. 



Griffin Shoe Polishes, Wax , ' ■ 
Whites and Dyes ^ 

4 



GULF OIL CORPORATION Motor Oil and Gas 

1 



11 



1 







I 

ith 

)m 
lai 
ar 

C 


. Brown 

Vank Gill and Bill Demling, 
lians, Paula Winslow, 
iret McCrae, vocalist and 
Sosnik's Orchestra 
nedy and music 


Thursday 

7:30-8:00 p.m. 

Rebroadcast 
11:30-12 mid. 

ORIGINATES: KNX 


Benton & Bowles, Inc. 


«' 

219 Weeks 


at 

ith 

rh 

a-ii 
[ill 
I 


Smith Hour 

bbott and Costello, comedians ; 
T.iuricn r amiiy, coiiieuy 
Ted Straeter Choir, Jack 
's Orchestra and guest stars 

iety show 


Thursday 
8:00-9:00 p.m. 

Rebroadcast 

12 mid.-l :00 a.m. 

originates: wabc 


Young & Rubicam, Inc. 




(ai 

R 

► 


Margaret McBride 

Ho columnist 


Mon., Wed., Fri. 
12:00-12:15 p.m. 
Rebroadcast 
5:30-5 :45 p.m. 

ORIGINATES : WABC 






A 


Smith— Noonday Chats 

'js and features 


Tues., Thurs., Sat. 
12:00-12:15 p.m. 

ORIGINATES : WABC 


Benton & Bowles, Inc. 




rur 

C 


and Abner 

ledy sketches 


Mon., Wed., Fri. 

7:15-7:30 p.m. 

Rebroadcast 
11:15-11 :30 p.m. 

ORIGINATES: KNX 


Young & Rubicam, Inc. 




I. 

van* to Shine, 
dtlial Kemp's Orchestra 
nd uests 

\iety 
S\a. . May 2nd) 


Tuesday 

10:00-10:30 p.m. 

ORIGINATES: WABC 


Bermingham, Castleman & 
Pierce, Inc. 


26 Weeks 


[ol 

'ith 
Isc. 

\ 


wood Guild 

creen stars as guests, and 
Bradley's Orchestra 
iety and drama 


Sunday 

7:30-8:00 p.m. 

ORIGINATES: KNX 


Young & Rubicam, Inc. 


273 Weeks 


in 


gures indicate the total number of weeks 
lick the client has used CBS facilities. 






1 








19 



m mmm programs 




HAWAIIAN PINEAPPLE COMPANY 



"Dole" Pineapple 
"Dole" Pineapple Juice 



GEORGE A. HORMEL & COMPANY 



L 



Hormel Soups 

and other Food Products 



HOLLAND FURNACE COMPANY 



mm 



Holland Heating and Ai 
Conditioning Equipment 



HOUSEHOLD FINANCE CORPORATION Personal Loan Service 



INTERNATIONAL CELLUCOTTON 
PRODUCTS COMPANY 



Kleenex 



INTERNATIONAL SILVER COMPANY 



1847 Rogers Bros. 
Wm. Rogers & Son 



KELLOGG COMPANY 



Kellogg's Corn Flakes 



13 



I 



I 





— v 


mf- — 




Biilulu Bound 


Saturday 


Young & Rubicam, Inc. 


16 Weeks 


^jig Phil Baker, "Bottle", 


9:00-9:30 p.m. 






le iidrews Sisters, and Harry 


Rebroadcast 






ilt "s Orchestra 


10:45-11:15 p.m. 






dnedy, musical 


ORIGINATES: WABC 






eliy and Romance 


Mon., Wed., Fri. 


Batten, Barton, Durstine & 


89 Weeks 


ithlddie Dunstedter and 


11:00-11 :15 a.m. 


Osborn, Inc. 





Vii & Harvey" 



ORIGINATES: KNX 



htHolland Tulip Festival, 

1 hlland, Michigan 

/nual on-the-scene broadcast 



Saturday, May 13th 
2:00-2:30 p.m. 

ORIGINATES: WBBM 



Ruthrauff & Ryan, Inc.— Chicago 



May 13th 
Only 



; C i Be Done 

dg A. Guest, poet-philosopher, 
re- iting dramatized lives of 
mi IS guests 

i -try and drama 


Wednesday 
10:30-11 :00 p.m. 

ORIGINATES: WBBM 


Batten, Barton, Durstine & 
Osborn, Inc. 


70 Weeks 


lei ionor, Nancy James 

o-srring Barbara Weeks and 
ledv^ever 
^ ial dram a 


Mon. thru Fri. 
12:15-12:30 p.m. 

ORIGINATES: WABC 


Lord & Thomas 


96 Weeks 


\\\r Theater 

ion id Nagel, narrator-director, 
Mtl;uest stars of stage and screen 
I imatic 


Sunday 

6:00-6:30 p.m. 

ORIGINATES: KNX 
MAY 21 AND 28: WABC 


Young & Rubicam, Inc. 


79 Weeks 


io le Wing 


Mon. thru Fri. 


J. Walter Thompson Company 


54 Weeks 



y^ation Adventure 6:15-6:30 p.m. 

i' Rebroadcast 
8:15-8:30 p.m. 
Fri., 8:30-8:45 p.m. 
ORIGINATES: WABC 

^•'gures indicate the total number of weeks 
'lich the client has used CBS facilities. 



14 



m SPONSORED PROGRAMS 



f 

s 



KNOX GELATINE COMPANY, INC. Knox Sparkling Gelatine 



KOLYNOS COMPANY Kolynos Toothpaste 



LADY ESTHER COMPANY Cosmetics 



THE LAMBERT COMPANY Listerine Products 

I Prophylactic Brushes 



LEVER BROTHERS COMPANY Lux Toilet Soap 




Rinso 



Lifebuoy 



Rinso 



Spry 



■f Columbia Pacific Network Only 

15 



relfier Wiley 


^Friday 

2:00-2:15 p.m. pst 

ORIGINATES: KNX 


Kenyon & Eckhardt. Inc. 


* 

40 Weeks 


uiial, Sunday 

S al drama 

ee so ANACIN COMPANY ) 


Thurs. and Fri 
12:45-1 :00 p.m. 

ORICINATKS: WABC 


Blackett-Sample-Huinmert, Inc. 


385 Weeks 


u\^ombardo and His 
rc jstra 

P ular music 


Monday 

10:00-10:30 p.m. 
originates: wabc 


Pedlar & Ryan. Inc. 


282 Weeks 


ra l Central Station 

L matic sketches 

f 


Friday 

10:00-10:30 p.m. 
originates: wabc 


Lambert & Feasley, Inc. 


96 Weeks 


Df ^ux Radio Theatre 

ithtars of stage and screen 
/, mo; Cecil B. DeMille, director 


Monday 

9:00-10:00 p.m. 
originates: knx 


J. Walter Thompson Company 


180 Weeks 


iig "own 

ar ig Edward G. Robinson 
\t\ ilaire Trevor 
L matic 


Tuesday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-12 a.m. 
originates: knx 


Ruthrauff & Ryan, Inc. 


145 Weeks 


Vic Powell 

'iti .lartha Raye, Parkyakarkus, 
.ud.luskin's Orchestra, Guest Stars 
( nedy and music 


Tuesday 
8:30-9:00 p.m. 
Rebroadcast 
12:00-12:30 a.m. 
originates: knx 




145 Weeks 


tig lister 

itiviice rrost and Martin Gabel 
> ial drama 

\ 1 


Mon. thru Fri. 
11 :30-l 1 :45 a.m. 
Rebroadcast 
2:00-2:1.5 p.m. 
originates: wabc 




138 Weeks 


iui Jenny's Real Life Stories 

/ imatic 

M 


Mon. thru Fri. 
11:45-12 noon 
Rebroadcast 
2:15-2:30 p.m. 
originates : wabc 




120 Weeks 


Vhi 'iures indiciile the total number of weeks 
p ^ich the tlirni has used CBS facilities. 

ji 






16 



m mmm mum 



17 



LEVER BROTHERS COMPANY 

Continued 



Lux Flakes 
Lux Toilet Soap 



LIGGETT & MYERS TOBACCO COMPANY Chesterfield Cigarettes 



P. LORILLARD COMPANY 



Old Gold Cigarettes 



McKESSON & ROBBINS, INC. 



Calox Toothpaste 
Solidified Albolene 



NEHI CORPORATION 



Royal Crown Cola 



NOXZEMA CHEMICAL COMPANY 



Noxzema 



OLD TRUSTY DOG FOOD COMPANY Old Trusty Dog Food 



\-\Columbia New England Network "/> 



Life and Love of Dr. Susan 

hmatic 



Mon. thru Fri. 
2:15-2:30 p.m. 

Rebroadcast 
5:15-5:30 p.m. 

ORIGINATES: WABC 



J. Walter Thompson Co. 



12 Weeks 



gaietii ,^ Whiteman and his 

n estra, with Joan Edwards, 
nd 'he Modernaires 

•sical Variety 

\u IS and Allen 

i?itlFrank Parker, Ray Noble's 
)rc;stra and Paul Douglas 

(medv and music 



Wednesday 
8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 
originates: on tour 

Friday 

8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 
originates: wabc 



Newell-Emmett Co.. Inc. 



329 Weeks 



ile dy and Madness 

vit! ilobert Benchley and Artie 
iha 's Orchestra 

I ietY 



Sunday, May 7th 
and 14th only 
10:00-10:30 p.m. 
originates : knx 



Lennen & Mitchell, Inc. 



234 Weeks 



lo} ? Jordan, Girl Interne 

, ial drama 



Mon. thru Fri. 
9:30-9:45 a.m. 
originates: wabc 



Bowman & Columbia, Inc. 



79 Weeks 



Be !ve It or Not Ripley 

. isic and variety 



Friday 

10:30-11 :00 p.m. 

ORIGINATES: WABC 



Batten, Barton, Durstine & 
Osborn, Inc. 



6 Weeks 



Pri essor Quiz 

« it Bob Trout 

I estions and answers 



Saturday 
8:30-9:00 p.m. 
Rebroadcast 
12:00-12:30 a.m. 

ORIGINATES: WABC 



Ruthrauff & Ryan, Inc. 



52 Weeks 



u Dogs 

amatic 



^n.figures indicate the total number of tveeks 
in hich the client has used CBS facilities. 



ttSunday 
5:15-5:30 p.m. 

ORIGINATES: WEEI 



H. B. Humphrey Company 



4 Weeks 



18 



m SPONSORED PROGRAMS 



PERSONAL FINANCE COMPANY 



Personal Loan Service 



PET MILK SALES CORPORATION 



Pet Evaporated Milk 



PHILIP MORRIS & COMPANY, LTD. Philip Morris Cigarettes 



THE PROCTER & GAMBLE COMPANY 



Teel 
Drene 



Oxydol 

Ivory 

Chipso 

Crisco 



19 



ii 

)o 

i 


Barclay s Uaugnters 

-//II nrnnin 


JVlon. thru r ri. 
9-00 9-1 n m 

originates: wabc 


jjIackett-Sainple-Hummert, Inc. 


(o Weeks 


r 

lat 


rday JMight oerenacle 


Saturday 


(jardner Advertising Company 


zo/ Weeks 


ih 


Eastman, soprano; Bill Perry, 


9:30-10:00 p.m. 






em 


and Gustav Haenschen's 


ORIGINATES: WABC 






)rt 


jstra and Chorus 










isical 








Aa 


' Lee Taylor 


Tues. and Thurs. 






1011 


economist 


11:00-11 :15 a.m. 






J 


iisehold advice 


Rebroadcast 










1:45 2:00 p.m. 










ORIGINATES: KMOX 






[ol 

loll 
ize 
^0! 
'B( 

5W 


iiiy Presents 

ly Green's Orchestra, Drama- 
Short Stories, Floyd Sherman, 
r Kinney, Genevieve Rowe, 
;rly", Glenn Cross, Ray Bloch's 
2; 14 


Saturday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-12 :00 p.m. 
originates: wabc 


The Blow Company, Inc. 


138 Weeks 



riely and dramatic interludes 



Kr "kerbooker Playhouse, 

»vit Elliott Lewis and Guest Stars 
amatic 

; tarts May 21sl) 
Till Goldbergs 

rial drama 

|l 

Li) Can Be Beautiful 

rial drama 

Rod of Life 

rial drama 

Th. Day Is Ours 

rial drama 



Sunday 

10:00-10:30 p.m. 
originates: wbbm 

Mon. thru Fri. 
1:00-1:15 p.m. 
originates: wabc 

1:15-1:30 p.m. 
originates: wabc 

1:30-1 :45 p.m. 
originates : wbbm 

1:45-2:00 p.m. 
originates: wabc 



H. W. Kastor & Sons 



Blackett-Sample-Hunimert, Inc. 



Compton Advertising, Inc. 



Pedlar & Ryan, Inc. 



Compton Advertising, Inc. 



231 Weeks 



^he?ures indicate the total number of iveeks 
n rich the client has used CBS facilities. 



20 



m SPONSORED PROGRAMS 



THE PROCTER & GAMBLE COMPANY Dr 

Continued 



Chips 



THE PURE OIL COMPANY 



Petroleum Products 



R. J. REYNOLDS TOBACCO COMPANY 



Camel Cigarettes 
Prince Albert Smoking Tolili 



I 



RIO GRANDE OIL, INC. Petroleum Products 

I 



S AND W FINE FOODS, INC. 


S & W Coffee 


If 




S & W Canned Goods 




SEALTEST, INC. 


Sealtest System of Labora 


ry.i 




Control of Milk and Ice Ci 


jn i 



f Columbia Pacific Network Only 



21 



iniiie Fidler 

h'lywood news reporter 



laiiattan Mother 

^ial drama 



Tuesday 
7:15-7:30 p.m. 
Rebroadcast 
11:15-11:30 p.m. 

ORICmATES: KNX 

Mon. thru Fri. 
9:15-9:30 a.m. 

ORIGINATES: WBBM 



H. W. Kastor & Sons 



231 Weeks 



Pedlar & Rvan. Inc. 



.al-nborn Edits the News 

' IS Analysis 



Sun. and Tues. 
10:30-10:45 p.m. 

ORIGINATES: WABC 



Leo Burnett Company, Inc. 



1 Week 



idq; Cantor's Camel Caravan 
i^tllfiert Gordon, Sid Fields, 
lerl'arks and Edgar Fairchild's 
)rc stra 

( nedy and music 



Monday 
7:30-8:00 p.m. 

Rebroadcast 
10:30-11 :00 p.m. 
originates: wabc 



William Esty & Company, Inc. 



305 Weeks 



ler y Goodman's Orchestra 

rit} ohnny Mercer, singer 
.1 sic and guests 



Tuesday 

9:30-10:00 p.m. 
originates : wabc 



al tig All Cars 

I'ice file dramatizations 



tMonday 

9:00-9:30 p.m. pst 

ORIGINATES: KNX 



Hixson-O'Donnell, Inc. 



283 Weeks 



^it A Divorce 

/ imatic 



^Friday 

9:00-9:15 p.m. PST 

ORIGINATES: KNX 



Emil Brisacher and Staff 



29 Weeks 



ifoi- Family and Mine Mon. thru Fri. McKee & Albright. Iiu . Starts 

2:30-2:45 p.m. May 1st 

ORIGINATES: WABC 




he lures indicate the total number of weeks 
n I' ch the client has used CBS facilities. 



II 



22 



CBS SPOISORGD PROGRAMS 



THE TEXAS COMPANY 



"Texaco" Products 



TWENTIETH CENTURY FOX 
FILM CORPORATION 



Twentieth Century Fox Fi 
"Rose of Washington Squ; j 



UNITED STATES RUBBER COMPANY Tires and Rubber Product 



U. S. TOBACCO COMPANY 



Dill's Best 

Model Smoking Tobacco 



WILMINGTON TRANSPORTATION 
COMPANY 



Santa Catalina Island 
Summer Resort 



23 





i 


WM. WRIGLEY JR. COMPANY 


Wrigley's Doublemint Gu 




Wrigley's Spearmint Gum 


■f Columbia Pacific Network Oni 


j'^Columbia California Neliiork i' 


/ 




j'O Star Theater 

lilurray, MC ; Frances Langford, 
ed>parks. Kenny Baker, Texaco 
arihorus, Jimmy Wallington, 
av| Broekman's Orchestra 

;1 sical, variety, dramatic 



Wednesday 
9:00-10:00 p.m. 
originates: knx 



Buchanan & Company, Inc. 



108 Weeks 



ieiuoky Derby Saturday, May 6th Kayton-Spiero Company, Inc. May 6th 

("P ted by Bryan Field, 6:15-6:45 p.m. Only 

tdlusing and Mel Allen ouicinates: whas 
I. h running of the turf classic 



(aMioml Paige, Wednesday Campbell-Ewald Company 39 Weeks 

>9 en and a Girl 1 :00-10 :30 p.m. of New York, Inc. 

sical ORIGIN ATliS: WAUC 



rloil Minstrels 

vitirom Ho ward and George 
'hc jn, the Eton Boys and 
{a>Jloch's Orchestra 
unedy anil music 



Monday 



8:30-9:00 p.m. 

Rebroadcast 
11:30 12 mid. 
originates: wahc 



Arthur Kudner, Inc. 



205 Weeks 



Ha lina Islander, 

i\ it Gary Breckner 
in un-street inlervictvs 



tMon. thru Fri. 
2:15-2:30 p.m. PST 



Neisser-Meyerhoff, Inc. 



Starts 
May 22iid 



&ai way to Hollywood 

"lion-picture talent quest 

Sc tergood Baines 

rial drama 



Sunday 

6:30-7:00 p.m. 

ORIGINATES: KNX 

Mon. thru Fri. 
11:15-11:30 a.m. 

Rebroadcast 
5:00-5:15 p.m. 

ORIGINATES: WBBM 



Frances Hooper Advertising 
Agency 

Neisser-Meyerhoff, Inc. 



262 Weeks 



figures indicate the total number of weeks 
rhich the client has used CBS facilities. 



24 



SPOISORO PROGRAM 



GENERAL MILLS, INC. 
PROCTER & GAMBLE COMPANY 
SOCONY-VACUUM OIL COMPANY 



Wheaties 

Ivory i^Biii 
Mobiloil and Mobilgas 



BOSCO COMPANY 



Bosco (Milk Amplifier 



BROWN & WILLIAMSON TOBACCO 
CORPORATION 



Tobacco Products 



BULOVA WATCH COMPANY 



Bulova Watches 



DUNN & McCarthy, inc. 



Enna-Jettick Shoes 



25 



FRIGIDAIRE CORPORATION 


Electric Refrigerators 




GORDON BAKING COMPANY 


Silvercup Bread 




HORN & HARDART COMPANY 


Automat Restaurants 




LIGGETT DRUG COMPANY, INC. 


Fountain Service 




MELVILLE SHOE COMPANY 


Thorn McAn Shoes 




PACKERS TAR SOAP, INC. 


Packers Tar Soap 
Packers Scalptone 




PETER PAUL, INC. 


Mounds Candy Bars 


» 




1 



I 





11 

nl 

H 
6> 


me games of New York 
es and New York Giants 

-by-play description 
rch McDonald 


Approx. 3:10- 
5 :15 p.m. 

• 


Knox-Reeves, Inc. 
Compton Advertising. Inc. 
J. Stirling Getchell 


* 

2 Weeks 






Program 


Mon. thru Sat. 
6:00-6:05 p.m. 


Kenyon & Eckhardt. Inc. 


13 Weeks 




>o 


Review 


Mon.. Wed., Fri. 
6:30-6:45 p.m. 


Russell M. Seeds Company 


4 Weeks 




ni 


Signals 


Mon. thru Sun. 
10 Times daily 


The Biow Company 


504 Weeks 




e* 

;w 
no 
ve 


Sleppin' Along 

arker, MC; Jimmy Shields. 
Ed Smalle's ''Enna-Jettick 
and D Artega's Orchestra 


Saturday 
9:30-10:00 p.m. 


Marschalk & Pratt. Inc. 


11 Weeks 



^laire Melody Time 


Mon., Wed., Fri. 
8:45-9:00 a.m. 


Lord & Thomas 


7 Weeks 


cci ding to Hoyt 

B iball previews with Waite Hoyt 


Mon. thru Fri. 
3:00-3:10 p.m. 


N. W. Ayer & Son, Inc. 


2 Weeks 


h\ ren's Hour 


Sunday 

10:30-11:30 a.m. 


The Clements Company 


421 Weeks 


lit doming Almanac, 

;at ing Phil Cook 


Mon., Wed., Fri. 
7:30-7:45 a.m. 


Neff-Rogow. Inc. 


16 Weeks 


lar Morning News 


Mon. thru Sat. 
7:45-8:00 a.m. 


Neff-Rogow, Inc. 


22 Weeks 


'acers Sports Review 


Tues., Thurs., Sat. 
6:30-6:45 p.m. 


Stack-Goble Agency 


10 Weeks 


Fh.Qdd Side of the News 


Tues., Thurs., Sat. 


Platt-Forbes, Inc. 


24 Weeks 



11 



4 



8:00-8:05 a.m. 



•tgures indicate the total number of weeks 
■ ich the client has used WABC facilities. 



26 



SUmiMK PROGRAMS 



The programs "By Columbia" for May are planned within a 
triple frame of Interest, Timeliness, and Balance. This insures a 
program schedule as alive and varied as the world it portrays; as 
flexible as the interests of the millions who listen. Because of this 
flexibility, so intrinsic to radio, smaller details of the schedule given 
here are subject to change. These day-to-day changes are usually 
reported in local newspaper radio listings. 

For your convenience, the Columbia sustaining programs listed 
on the following pages are grouped in these nine classifications: 



1. PUBLIC AFFAIRS Page 28 

2. SPECIAL EVENTS Page 31 

3. EDUCATIONAL PROGRAMS . . . Page 32 

4. DRAMATIC SERIES Page 36 

5. SERIOUS MUSIC Page 37 

6. CHILDREN-S PROGRAMS .... Page 4U 

7. RELIGIOUS BROADCASTS .... Page 41 

8. PERSONALITIES Page 43 

9. LIGHT MUSIC Page 43 

ADDENDA: Kvmi. vnouiKM^ Page 45 



Merle Thorpe 


Merle Thorpe, editor of Nation's Business, 




speaks during the 27th annual meeting of the 


TUESDAY, MAY 2 


Chamber of Commerce, held in Washington. 


Mrs. Koosevelt 


Mrs. Franklin D. Roosevelt is heard twice dur- 


10:45-11 :00 p.m. 


ing May, first discussing "Pioneer Youth and 


THURSDAY, MAY 4 AND 1 {) 


the Union," on the 15th anniversary of the 




Pioneer Youth of America, and two weeks later 




speaking under the auspices of the Alliance for 




the buidance oi Kural Youth and the Welfare 




Louncu OI i\ew York Lity. 


Josei oeck 


LBS broadcasts roland s answer to the ber- 


6:00-8:00 a.m. 


man demands, voiced by roreign Mmister 


FRIDAY, MAY 5 


Josei neck to the rolish sejm ( rariiament ) . 


1 he King and l^ueen 


The historic visit of King George VI and Queen 


oi Lngland 


Elizabeth ot Lngland to Lanada and the United 


Various hours 


otates is covered in its entirety by Lolumbia, 


MAY 6 THRU 30 


beginning with their Majesties' departure from 




Portsmouth, England, and continuing with an 




on-the-scene report of their progress through 




Canada by Bob Trout, Columbia's public 




aitairs reporter. Ihe schedule: 




MAY 13 AND 14: St. Lawrence River. 




MAY 1 5 : Quebec. 




MAY 18: Ottawa. 




MAY 22: Woodbine Park, Toronto. 




MAY 24. Winnipeg. 




MAY 30: Victoria, B. C. 


Dr. C. S. Marsh 


Dr. C. S. Marsh, vice-president of the Ameri- 


5:00-5:15 p.m. 


can Council on Education, discusses the Coun- 


SATURDAY, MAY 6 


cil's program, from the 22nd annual meeting. 




held at the Mayflower Hotel, Washington. D.C. 



28 



CBS SUSTAIIIK PROGRAMS 



PUBLIC 
AFFAIRS 



President Roosevelt 

MAY 10, 10:45-11 p.m. 
MAY 22, 10:30-11 p.m. 



The President takes to the air twice, fin i 
special message dedicating the new Mii 
of Modern Art building in New York, ami 
in an address before the American Retail { 
eration, in the banquet hall of the Mayl i 
Hotel, Washington, where he is introduc 
Louis Kirstein, chairman. 



Senator Bridges 
5:30-5:45 p.m. 

THURSDAY, MAY 11 



Senator Henry Styles Bridges (R) of 
Hampshire suggests "Co-operating for F ( 
ery" in connection with the conference < I 
National Association of Mutual Savings E 



Postmaster General Farley 

10:45-11 :00 p.m. 

THURSDAY, MAY 11 



Postmaster General James A. Farley giv 
views on "Women's Part in Politics" 1 1 
Democratic Women's Conference he 
Columbus, Ohio. 



Moral Rearmament 
Conference 
5:15-5:30 p.m. 

SUNDAY, MAY 14 



Henry W. (Bunny) Austin, noted British vi 
Cup tennis star, is among those speaking th 
Moral Rearmament Conference, held at id 
son Square Garden. 



Howard Hunter 

10:45-11:00 p.m. 

SUNDAY. MAY 14 



Howard Hunter, Deputy WPA Administ :oi 
speaks from Washington of the current oi 
tion in the Works Progress Administrati 



Senator Barkley 

10:45-11:00 p.m. 
TUESDAY, MAY 23 



Senator Alben Barkley (D) of Kentuct ai 
dresses the Women's division of the Demo atw 
National Committee, Winston-Salem, N. 



PUBLIC 
AFFAIRS 



Institute Leaclership 

6:30-7:00 p.m. 

THURSDAY, MAY 25 


CBS presents speakers from the prominent 
women throughout the United States who 
gather at the Hotel Commodore, New York, 
for the Congress of the Committee on Inter- 
national Affairs of the Institute Leadership. 


Foundations of Democracy 
6:30-7:00 p.m. 

EACH TUESDAY 


Senator Robert A. Taft (R) of Ohio and Repre- 
sentative T. V. Smith (D) of Illinois discuss 
economic and social questions each week, to 
demonstrate "the democratic method of mutual 
criticism and controversy." The May schedule: 
MAY 2: "The American Farmer — Citizen or 
Peasant?" 

MAY 9: "Path to Recovery— Thrift or Spend- 
mg.'' 

MAY 16: "Forward America— Which Way and 
What Speed?" 


The \^orld Today 
5:00-5:30 p.m. 

EACH SUNDAY 


The chief news centers of the world are hooked 
up by the Columbia Network each Sunday and 
CBS representatives— Edward Murrow in Lon- 
don, William L. Shirer in Central Europe, 
Thomas Grandin in Paris and Albert Warner 
in Washington— report the latest news develop- 
ments in "The World Today." 


"Today" with Bob Trout 

MONDAY, WEDNESDAY, THURSDAY, 

FRIDAY, 6:30-6:45 p.m. 


Bob Trout, Columbia's ace reporter, tells the 
story of what's going on in the world "Today." 
in four news broadcasts each week. 


Capital Opinions 

10:45-11:00 p.m. 
EACH SUNDAY 


Members of Congress and government officials 
participate in these discussions of problems of 
national interest. The programs originate at 
WJSV. Columbia's station in Washington. 



30 



CBS SUSTAI^IK PROGRAMS 



SPECIAL EVENTS 



Kentucky Derby Previews 

Various hours 

MAY 2. 4, 5 AND 6 




r rom the CBS booth at Churchill 1),^ 
Bryan Field describes the trial running "(i 
the 65th annual running of America's 
classic, the Kentucky Derby (see page 
The preview broadcast schedule: 
MAY 2: 5:45-6:00 p.m. 
MAY 4: 2:45-3:00 p.m. 
MAY 5 : 5 :30-5 :45 p.m. ^ 
MAY 6: 5:15-5:30 p.m. 



Belmont Park 

4:15-4:45 p.m. 

MAY 11, 18, 20, 27 AND 30 



Columbia's exclusive coverage of New 
Racing Association events includes this n i 
the following races at Belmont Park, rep 
by CBS turf expert Bryan Field: 
MAY 11 : The Toboggan Handicap. 
MAY 18: The Acorn. 
MAY 20: Metropolitan Handicap. 
MAY 27: The Withers. 
■ MAY 30: The Suburban. 



Memphis Cotton Carnival 
12:30-1:00 a.m. 
THURSDAY, MAY 11 



The King and Queen of Cotton and their ill 
face CBS microphones at the traditional i 
phis Cotton Carnival ball in Ellis Muni : 
Auditorium. Tommy Dorsey's orchestra r«| 
vides the music. 



Indianapolis Speedway 

MAY 20 AND 27, 4:00-4:15 p.m. 
MAY 30, 12 Noon and 4 p.m. 



Two preview broadcasts from the Indiana 
Speedway on May 20 and 27 prepare fo J 
lumbia's coverage of the 500-mile classic v ich 
starts at noon on May 30 and ends ap]; xii 
mately at 4:23 p.m. 



31 



DUCATIONAL 
PROGRAMS 



CBS ADULT 
EDUCATION BOARD 



I 



The programs on this page are presentations 
of the Department of Education, arranged with 
the counsel of Columbia's Adult Education 
Board. Members of the Board, representative 
of the nation's leading educators and publi- 
cists, are: 

LYMAN BRYSON, chairman spencer miller, jr. 



STRINCFELLOW BARR 
WILLIAM BENTON 
HARRY WOODBURN CHASE 
ROBERT I. CANNON, S. J. 
ALVIN S. JOHNSON 
HENRY R. LUCE 



RUTH BRYAN ROHDE 
THOMAS V. SMITH 
GEORGE EDGAR VINCENT 
WILLIAM ALLEN WHITE 
RAY LYMAN WILBUR 
JOSEPH H. WILLITS 



Americans at Work 
7:00-7:30 p.m. 

EACH SATURDAY 



Portrayals of many of the varied jobs that 
make up the intricate web of American indus- 
trial life; with the voices of workers brought 
by CBS directly from tunnels, laboratories, 
ranches, filling-stations and workshops 
throughout the land. The May schedule: 
MAY 6: Road Builder. 
MAY 13: Radio Set Builder. 
MAY 20: Secretary. 
MAY 27: Special Events Radio Man. 



The People's Platform 

7:00-7:30 p.m. 

EACH SUNDAY 



Columbia presents a novel series in which four 
typical citizens, chosen from every walk of 
life, are the guests of Lyman Bryson at dinner, 
during which solutions to current problems 
are sought through an exchange of ideas. 
MAY 7: "Will the 30-Hour Week Solve Unem- 
ployment?" Speakers: Assemblyman Robert 
H. Wagner, Jr. ; Miss Lucy Goldsmith, business 
woman ; Harry Van Arsdale, Jr., Electric Work- 
ers Local Union No. 3 ; and George H. Huston, 
National Association of Manufacturers. 



32 



V 



CBS SUSTAIMIfi PROfiRAMS 



EDUCATIONAL 
PROGRAMS 

Continued 







Democracy in Action 


This is a new series of 26 programs des 


2:00-2:oU p.m. 


lU ollUW LUC UCUUlc Ul IIIC UXXIlcU OlalCi 




their government operates. The series i; 


BEGINNING MAY 14 


sented by CBS in cooperation with the 




Office of Education. 




MAY 14: Transportation and Communic 




—"O'er Land and Sea". 




MAY 21: Internal Protection — Serving/ 




icans". 




MAY 28: Foreign Relations —"World Affj 


Adventures in Science 


Watson Davis interviews prominent scie 


5:45-6:00 p.m. 


on these programs presented in coopei 


EACH MONDAY 


with Science Service, Inc. 




MAY 1 : Dr. Peter Goldmark, CBS direct 




television engineering, reports on new 




vision developments and demonstrates a 




thetic reverberating device. 




MAY o. ur, wiiiiain vj. oaiiay, prcsiuciii- 




Psychiatric Association, discusses m 




health. 




MAY 1 • Dr Rnr'lc Slpv<stpr nrpsident. r 




ipjin IVFpHirpI A ^c;nrifltinn talks froTll dl 




convention in St. Louis. 




MAY 22: Dr. Vmcenzo Petruilo, archaeol 




Works Progress Administration : "Americ 




earths its Past." 




MAY 29: Dr. A. Allen Bates, Westinghouse 




trie and Manufacturing Company, discu 




metallurgy. 



33 



J 



DUCATIONAL 
PROGRAMS 



Highways to Health 

5:30-5:45 p.m. 

EACH TUESDAY EXCEPT MAY 2 

4:45-5:00 p.m. 

MONDAY, MAY 15 



The New York Academy of Medicine arranges 
these medical talks for the layman. Dr. lago 
Galdston, executive secretary of the Medical 
Information Bureau, is in charge. 
MAY 2: Dr. Samuel Weiss, clinical professor of 
gastroenterology, Polyclinic Medical School: 
"Chronic Indigestion" (4:00^:15 p.m.). 
MAY 9: Dr. Arthur J. Bedell, attending ophthal- 
mologist, St. Peter's Child's Hospital, Albany : 
"The Use of Drops in Eye Examinations." 
MAY 15: Dr. John Caffey, associate professor 
of diseases of children. College of Physicians 
and Surgeons, Columbia University: "Sudden 
Death and the Thymus." 

MAY 16: Dr. lago Galdston: "Radio in the 
Service of Health." 

MAY 23: Dr. Smiley Blanton, assistant pro- 
fessor of psychiatry, Cornell Medical School: 
"Adolescence Management from Mental and 
Psychic Standpoint." 

MAY 30: Dr. Hugh Chaplin, clinical professor. 
Department of Pediatrics, New York Univer- 
sity College of Medicine: "The Care of the 
Premature Infant." 



Men Behind the Stars The lives and discoveries of astronomers 

5:45-6:00 p.m. throughout the ages are dramatized in this 

EACH FRIDAY series, presented by Prof. William H. Barton, 

Jr. of the Hayden Planetarium, and Hans 

Christian Adamson of the American Museum. 

MAY 5: Draco, the Dragon. 

MAY 12 : Hercules. 

MAY 19: Scorpio. 

MAY 26: Cipheus. 



34 



m mimm mmu 



EDUCATIONAL 
PROGRAMS 

Continued 



US 



Of Men and Books 

5:15-5:30 p.m. 

EACH WEDNESDAY 



I 



Current books and authors are discussed b n. 
fessor John T. Frederick of the Medill S m| 
of Journalism at Northwestern Universr 1^ 

MAY 3: "My Memoir", by Edith BoUing'il. 
son ; "Autobiography With Letters by Wi m 
Lyon Phelps ; "Unf orgotten Years", by I an 
Pearsall Smith; "The Old Century and I en 
More Years", by Siegfried Sassoon. 

MAY 10: "The Pursuit of Happiness by 
Herbert Agar. 

MAY 17: "Huntsman, What Quarry", by 
St. Vincent Millay; "Translations fron! 
Poetry of Rainer Maria Rilke", by A D.' 
Herter; "Minstrels of the Mine Patch" byt 
George Korson. 

MAY 24: "Empires of Central Asia", by il^ 
liam M. McGovern ; "The Dragon Wakes by' 
Edgar Ansel Mowrer; "The Menacing 
by Mona Gardner. 

MAY 31 : "The Grapes of Wrath", by John ^ in- j 
beck ; "Christ in Concrete" by Pietro di Do I 



What Price America? 
5:30-6:00 p.m. 

EACH SATURDAY 



The story of the natural resources of Am 
— their original abundance, gradual depl oi 
and present efforts at conservation— is il 
through dramatizations presented by CI 
cooperation with the U. S. Dept. of Intt or, 

MAY 6: We Reclaim Dry Earth. 

MAY 13: We Welcome Conservation. 

MAY 20: We Discover the Grandeur of Nt re 

MAY 27: We Conquer Floods. 



DRAMATIC 
SERIES 



Norman Corwin's 
"Words Without Music" 

2:30-3:00 p.m. 

KACH SUNDAY 


IVords Without Music was introduced in a 
Columbia Workshop performance. Directed 
by Norman Corwin, these unusual programs 
experiment with the drama of words and aim 
to vitalize poetry for a larger audience. 

1 


The Columbia Workshop 

10:30-11:00 p.m. 

EACH MONDAY 


The Columbia Workshop, now in its third year, 

presents unusual radio dramas, employing the 

latest broadcasting techniques. 

MAY 8: "Wild Man", by David Redstone: 

directed by Brewster Morgan. 

MAY 15: "Law Beaters", adapted by Stanley 

Young from the story by Richard Connell; 

directed by Norman Corwin. 

MAY 22 : "The Emperor of the United States". 

by Roberto Rendueles; directed by Earle Mc- 

Gill. 

MAY 29: "Private Throgg", by Parker Fen- 
nelly; directed by William N. Robson. 


Men Against Death 
2:00-2:30 p.m. 

EACH SATURDAY 


The heroes of Paul de Kruif's well-known 
books are brought to life in dramas presented 
in association with the Federal Theater's Radio 
Division. Brewster Morgan directs, Leo Fon- 
taine and Harold Hartogensis adapt, Charles 
Paul is organist. 



Ray Collins in 
"County Seat" 
7:30-8:00 p.m. 
EACH SATURDAY 



Ray Collins, one of radio's foremost actors, 
stars in this new dramatic series as "Doc" 
Hackett, small town druggist. The story of 
"County Seat" is written by Milton Geiger. 



36 



m mimm mnm 



1 



SERIOUS 
MUSIC 



Columbia Broadcasting 
Symphony 
3:00-4:00 p.m. 
EACH SUNDAY 
BEGINNING MAY 14 



Howard Barlow, brilliant director 
Columbia Broadcasting Symphony, this 
inaugurates his fourth season of Sundaj 
noon concerts on CBS. 

MAY 14: Gluck: Overture to "Iphige 
Aulis"; Rameau-Mottl: Ballet Suite; C 
"The White Peacock"; MacDowell: [ 
Suite ("Indian"). 

MAY 21: Beethoven: Overture to "Lee i 
(No. 1) ; Haydn: Symphony No. 98; D 
Sinfonietta; Vaughan Williams: Overt; 
"The Wasps." ^| 

MAY 28: Premiere performance of Coj 
for Two Pianos by Arthur Farwell (Nf 
Federation of Music Clubs' prize composij 



Bach's B-Minor Mass 
3:00-5:00 p.m. 

SUNDAY, MAY 7 



A special performance of Bach's B-mino ! 
from Convocation Hall, University of T 
is presented over CBS as a tribute frc 
Canadian Broadcasting Corporatio 
Herbert Austin Fricker conducts the Mf I 
sohn Choir of 250 voices and a syin oij 
orchestra of 65 players. 



From the Organ Loft 

9:00-9:25 a.m. 

EACH SUNDAY 



Julius Mattfeld, outstanding concert oi 
and director of the CBS Music Library, i olj 
ist on these programs of organ music. 



Cincinnati Conservatory 
of Music 

11:00 a.m.-12:00 noon 

EACH SATURDAY 



The Cincinnati Conservatory of Music pi enti 
its fourth season of symphonic conce ot 
CBS. Alexander von Kreisler arranges tl pro 
grams and conducts the symphony. 



37 



;ic 



Ohio Stale University 
Concerts 

3:00-4:00 p.m. 
EACH MONDAY 
BEGINNING MAY 8 



Symphony, choral, chamber and band music, 
performed by musical units of Ohio State Uni- 
versity, is presented in four programs on CBS 
this month. The schedule follows: 
MAY 8: Ohio State University Band, directed 
by Eugene J. Weigel, features music by Wagner 
and Tschaikowsky. 

MAY 15: The University Chorus and the Uni- 
versity Brass Choir feature music by Paul 
Hindemith and Howard Hanson. 
MAY 22: The University Symphony Orchestra 
plays Chausson's Symphony in B flat major 
and pieces by Moussorgsky. 
MAY 29: The University Men's Glee Club, 
Women's Glee Club and Junior Men's Glee 
Club participate in a program of choral music. 



, Exploring Music 
I 5:00-5:15 p.m. 
I EACH MONDAY 



Columbia Concert 
Orchestra 
2:45-3:30 p.m. 

EACH TUESDAY 



Bernard Herrmann, brilliant young CBS con- 
ductor, directs the Columbia String Orchestra 
this month in works by Johann Christian Bach, 
Handel and Boyce. 

Howard Barlow directs these forty-five minute 
concerts by the Columbia Concert Orchestra, 
and features on May 9th the Mozart Symphony 
No. 34 in C major. 



Story of the Song 

3:30-4:00 p.m. 

EACH TUESDAY 



Each week outstanding singers of the concert 
stage are presented in selections from the 
treasurv of songs in English. Genevieve Rowe, 
soprano: Ruth Carhart. contralto; William 
Perrv. tenor and Hubert Hendrie. baritone. 



Musical Album 
5:00-5:30 p.m. 

EACH TUESDAY 



Bernard Herrmann conducts the Columbia 
String Orchestra each Tuesday afternoon in 
programs featuring the shorter classical works. 



38 



m mimm programs I 



SERIOUS 
MUSIC 

Continued 



National Federation 
of Music Clubs 

Various hours 

MAY 16, 17, 18 AND 22 



Choral Programs 

Various hours 

MAY 5, 6, 10 AND 13 



m 



From the biennial convention of the Ni 
Federation of Music Clubs at Baltimori 
presents four programs : 

MAY 16: B. & 0. Women's Music Club 
4:30 p.m.). 

MAY 17: Musical Arts Chorus of Y.V ! 
Easton, Pa., and Mixed Chorus of 90, 
Dr. Erb (3-3:15 p.m. ) ; Philip Frank, 
ist (3:15-3:30 p.m.). 

MAY 18 : Tuesday Musical Club Choral o i 
burgh (2:45-3 p.m.). 

MAY 22 : Symphonic Singers of Stout Ir 
14-4:15 p.m.). 



MAY 5: "Miami Triad" of Miami Uni 
(4:45-5 p.m.) . 

MAY 6: The Bradley A Capella Choir, ai 
(3:15-3:30 p.m.). g|j 

MAY 10: The Academy Singers of Er Pa 
(5:30-5:45 p.m.). 

MAY 13 : University of Wisconsin Sixth f lud 
Radio Music Festival (3-3:45 p.m.). 



i 



Columbia Chamber 


Howard Barlow, Columbia's noted cone 


tor. 


Orchestra 


leads the Columbia Chamber Orchestra 


thif 


FRIDAY, 3:30-4:00 p.m. 


series of Friday afternoon concerts. 




United States Army 


Band music is played each Thursday ar 


Fri 


and Marine Bands 


day on Columbia in half-hour programs 


th( 


THURSDAY, FRIDAY. 3-3:30 p.m. 


United States Army and Marine Bands. 





39 



I 



CHILDREN'S 
PROGRAMS 



"So You Want to Be ' 

5:45-6:00 p.m. 

EACH WEDNESDAY 



Successful persons in all walks of life are the 
subjects of interviews by youngsters who want 
to follow in their footsteps. The program is 
presented with the cooperation of Young Amer- 
ica magazine. 

MAY 3: "So You Want to Be an Army Officer?" 

MAY 10: "So You Want to Be a Commercial 

Artist?"— Tony Sarg, Guest. 

MAY 17: "So You Want to Be an Advertising 

Executive?" 

MAY 24: "So You Want to Be an Author?" 
MAY 31 : "So You Want to Be a Dentist?" 



"March of Games" 
5 :4S-6 :00 p.m. 

TUESDAY AND THURSDAY 



Children who like asking questions and chil- 
dren who prefer answering them are given 
opportunity on this bi-weekly CBS program 
directed by Nila Mack. Questions submitted 
by youthful listeners are posed to four equally 
youthful contestants, and prizes awarded. 
Arthur Ross, schoolboy master of ceremonies, 
Sybil Trent, 11 -year-old "Miss Drum Major" 
and Vivian Bloch, 17-year-old soprano, are 
featured. 



"Let's Pretend' 
12:30-1 :00 p.m. 

EACH SATURDAY 




The world's great fairy tales and original fan- 
tasies are dramatized by Nila Mack and pre- 
sented with a cast of child actors. These dramas 
have been a Columbia children's feature for 
eight years. 



40 



i 



CBS SllSTAIIlM PROGRAMS 



RELIGIOUS 
BROADCASTS 



Church of the Air 

10:00-10:30 a.m. 
1 :00-l :30 p.m. 

EACH SUNDAY 



The Church of the Air is presenting I 
consecutive year of Sunday morning ar i 
noon broadcasts. Services are condu 
representatives of the major faiths. 



MAY 7: Morning— Rev. Dr. George A.I 
Madison Ave., Presbyterian Church, 

Afternoon — Rahhi Morris S. Lazarorl 
more Hebrew Congregation, Baltimorn 



MAY 14: Morning — Ezra W. Palmer, ■ 
the Christian Science Mother Church, 

Afternoon — Kev. Wilfred Parsons, S.. | 
of the graduate school, Georgetown Uni i 
Washington, D.C. 



MAY 21: Morning — Rev. Dr. E. E. Ryd .ed 
tor "The Lutheran Companion," Rock land 
Illinois. 

Afternoon — Rev. Roger T. Nooe, pr 
Disciples of Christ Convention, Nash\ c 



MAY 28: Morning— ^ew Moderator oft 
eral Assembly of the Presbyterian Ch chl 
the United States. 

Afternoon -Yery Rev. Francis A. R rdon, 
Ph.D., St. William Church, Cincinnati. 



41 



RELIGIOUS 
ilROADCASTS 




Wings Over Jordan 

10:30-11:00 a.m. 

EACH SUNDAY 

( 




This program of spirituals and religious talks 
is presented by a Negro choir of 35 voices from 
Cleveland and by outstanding Negro leaders 
and educators. 

MAY 7: Rev. David Buyabuye Mdodana. pastor 
of First Baptist Church, McDonald, Pa.: 
"Africa Looks at Africa." 

MAY 14: Mrs. Hazel Mountain Walker, princi- 
pal of Rutherford B. Hayes School, Cleveland : 
"To Mothers." 

MAY 21 : Rev. E. C. McLeod, pastor of the War- 
ren Memorial M. C. Church, Atlanta : "A Negro 
Church." 

MAY 28: Dr. Allen Jackson, president of the 
Hartford branch of the National Association 
for the Advancement of Colored People, Hart- 
ford, Conn. 



Vatican Program 

1:30-2 :00 p.m. 

SUNDAY, MAY 7 




The Sistine Choir, directed by Don Lorenzo 
Perosi, presents a special concert of sacred 
music over the Columbia Network from Vati- 
can City. Included in their selections are a 
Gregorian Chant, Palestrina's "Laudate 
Dominus," Nanini's "Haec Dies Quem Fecit 
Dominus" and compositions by the conductor, 
Don Perosi. During the program Father 
Lawrence McKinley, an American priest in 
Rome, discusses the "History of the Choir." 



42 



m SUSTAIIIIG PROGRAMS 



PERSONALITIES 



l| 



Richard Maxwell 

9:00-9:15 a.m. 

MONDAY THRU SATURDAY 



Richard Maxwell presents six progi 
hymns and inspirational songs eac ' 
Homely philosophy in poetry and pr i 
ments the songs of the CBS tenor. 



Outdoors with Bob Edge 

7:15-7:30 p.m. 

EACH THURSDAY 



Bob Edge, popular young sportsman, 
in this series of informal talks dedi 
hunting and fishing enthusiasts. 



LIGHT MUSIC 



Major Bowes' 
Capitol Family 

11:30 a.m.-12 :30 p.m. 

EACH SUNDAY 



Ray Block's Varieties 
4:15-4:45 p.m. 

THURSDAY, MAY 4 AND 25 



Major Bowes' Family includes the id 
Brothers (Kelly, Jack and Pete), Hel 
ander, soprano ; Nicholas Cosentino i 
Charles Magante, accordionist; Sam ]\ 
xylophonist, and Waldo Mayo's Orchi ril 



Ray Block leads his orchestra in thesf i 
programs, assisted by guest vocaliij 
rhythm groups. 



\1 Bernard's 
Merry Minstrels 

TUESDAY, 4:15-4:45 p.m. 



A streamlined, modern version of the l-l 
minstrel show. Al Bernard, long a hea( iifl 
this field of entertainment, is starred. 



National Hillbilly 
Champions 

10:00-10:30 a.m. 
EACH SATURDAY 



Nan Wynn 

MONDAY, 5:30-5:45 p.m. 
THURSDAY, 6:45-7:00 p.m. 



Hillbilly music, performed by the tioi 
leading mountaineer group. Pappy CI hij 
National Hillbilly Champions, is hea 
Saturday morning from station KMO 



Nan Wynn, Columbia's sweet-swing si ;er, 
heard twice weekly in her own prog ns < 
stylized songs. 



43 



1 


1 

1 






IGHT MUSIC 








tssis] 




Buddy Clark's 


Buddy Clark, Columbia's baritone star, acts as 








"Musical Weekly" 


MC and editor of his weekly, with able assist- 




etrym 




7:30-8:00 p.m. 


ance from Nan Wynn, Joe Sodja. guitarist. 




Stem 




EACH FRIDAY 






spotis 




CBS Vocalists 


The Columbia Network schedule of vocal pro- 




tills 




VclllUUS IIUUIS 


oTJim*; inrliiHp*; TTianv voiinff sinerers of DODular 




iasis, 




MONDAY THRU SATURDAY 


songs in many styles and interpretations. 




. 






Amnno" trip Piirrpnt voPfllmts 3rP" 










Clyde Barrie Doris Rhodes 




Petei, 






Ruth Carhart Genevieve Rowe 




sCost 






Audrey Marsh Jack Shannon 




raist;) 






Barry Wood 








Deep River Boys, 


Ihese harmony groups are teatured on the 




stiaii 




Eton Boys, 


Columbia INetwork throughout the week. Lacn ' 




nesti 




Four Clul>men 


has a distinctive vocal style, and all (^ontinue i 








Various hours 


to HP nptworlc favorites 




mi 






1 . 

America's leading dance bands provide a full 






Dance Orchestras 




Mi 




Various hours 


schedule of current hits and old favorites to 




isitin 




MONDAY THRU SUNDAY 


Columbia's listeners each evening. These top 




— - 






ranking bands are scheduled for May: 










Charles Baum Kay Kyser 










Archie Bleyer Enoch Light 










( 'uh (^til Invi av Mattv Mabieck 








Jan (iarber Jack Marshard 











Bobby Hackett Ozzie Nelson | 


ll 








Paul Kain George Olsen 1 


11 








Sammy Kaye Jack Teagarden 










Henry King led Weems 


i 






im 






1 




44 





APRIL PROGRAMS 



Lip 



Columbia's Special Feature broadcasts are arranged on a wee| 
week, sometimes day to day, and even, on occasion, hour to iMy. 
basis. One result of this flexibility and timeliness is the followHi^ 
partial list of April programs which were arranged too late )r 
inclusion in the last month's issue of the Columbia program b( c. 



THE EUROPEAN SITUATION 

Safurdav. April 1 

wiLHELMSHAVEN, GERMANY: Columbia's 
broadcast of Adolf Hitler's speech from 
Wilhelmshaven, at the launching of the Ger- 
man battleship Von Tirpitz was cut off after 
the first few sentences, 11 :44-ll :45:10 a.m. 
H. V. Kaltenborn, CBS European expert, fol- 
lowed with analysis of Hitler's remarks and 
their cancellation, 11 :46 a.m.-12 noon. 

Tuesday, A pril 4 

WASHINGTON: Senator Gerald E Nye (R) 
of North Dakota urged America to avoid 
"The Road to War," 10:4.5-11 p.m. 

Thursday. April 6 

WARSAW: William L. Shirer, CBS Central 
European representative, reported the latest 
developments in Poland, 6:30-6:45 p.m. 

Friday, April 7 

LONDON-NEW YORK: "The Invasion of Al- 
bania " was the subject of a transatlantic dis- 
cussion between Edward R. Murrow, chief 
of the CBS European staff in London, and 
H. V. Kaltenborn in New York, 6:45-7 p.m. 



Sunday, April 9 

PARIS-LONDON-NEW YORK: A CBS roui !p fJCK 
of European capitals on Easter Sui iv 
brought French and British reactions t( le 
Albanian invasion from Mr. Shirer and rj 
Murrow, and analysis by Mr. Kaltenboi!ji 
New York, 5-5:30 p.m. 



I'tl 



Thursday, April 13 

LONDON : Mr. Murrow reported twice 
London on the same day, at 11-11:15 
and later on Bob Trout's program "'Tod ,^ 
6:35-6:40 p.m. 

Sunday, April 16 

GENEVA-PARIS-LONDON-NEW YORK: A 
ond CBS European roundup in A \\ 
brought an interview between Sir Fredi :k 
Whyte and Mr. Murrow in the British > )i- 
tal: a report from Thomas Grandin, ?S 
representative in Paris; news from Gciva^, 
by Mr. Shirer and analysis by Mr. Ka n- 
born in New York, 5-5:30 p.m. 

Th u rsday, April 20 1 1| 

BERLIN: Adolf Hitler's 50th birthday le- 
bration was described from the Geian 
capital by Mr. Shirer, 11-11:15 a.m. i 



45 



lay, April 23 

C DON-PARIS-NEW YORK: A third CBS 
roidup included an interview with Lord 
'""'fct|bolgi by Mr. Murrow in London, a re- 
i(j from Mr. Shirer who had flown there 
rill Berlin and news from Paris by Mr. 
;indin. 5-5:30 p.m. 



ICRll 



I day, A pril 25 

HHINGTON-NEW YORK: Frederick J. 
Lfoy, executive secretary of the National 
Ci ncil for Prevention of War. was heard 
fr 11 \^ ashington and Mrs. Estelle M. Stern- 
beB;er, executive director of World Peace- 
uscifcfJs, Inc. was heard from New York '"Call- 
readi^i America for Peace," 10:45-11 p.m. 

''Inesday. April 26 

L(DON: The latest developments in the 
Bi ish capital were reported by Edward R. 
M row during Bob Trout's program "To- 
fk "■ 6:30-6:40 p.m. 



ay, April 28 

BILIN: Adolf Hitler's address before the 
R hstag. in answer to President Roose- 
\e ? peace message, was broadcast from 
B lin. 6:05-8:25 a.m. This was followed 
b;im English resume by Edouard Dietze in 
B^lin and H. V. Kaltenborn's analysis, 
"> 5-8:45 a.m. 

L(;don: Introduced by Mr. Murrow. the 
Rht Honorable Winston Churchill. M.P 
reorted what the British thought of Hitler's 
s|ich, 6-6:15 p.m. 

B iLIN-PARIS-LONDON-VVASHINGTON- 
Sl'iNGFIELD, MASS. : That evening Columbia 
h >ked up four countries for reports by Mr. 
S rer in Berlin. Mr. Grandin in Paris. Mr. 



Murrow in London, Albert Warner. Colum- 
bia's representative in Washington and Mr. 
Kaltenborn in Springfield, Mass.. 7:30-8 
p.m. 

Sunday, April 30 

WARSAW-LONDON-WASHINGTON: A fifth 

European roundup reported the latest de- 
velopments from Poland by Mr. Shirer. from 
London bv Mr. Murrow and from Washing- 
ton bv Mr. Warner. 5-5:15 p.m. 



PUBLIC AFFAIRS 

APRIL 6: Governor Lloyd C. Stark iDl of 
Missouri, introduced by Governor Robert L. 
Cochran ( D I of Nebraska, spoke of "Trade 
Barriers, A Challenge to Our United States," 
10:45-11 p.m. 

APRIL 14: The Reverend Robert I. Gannon, 
S. J., president of Fordham University, dis- 
cussed '"Fordhams Inter -American Con- 
gress: Aims and Objectives," 6:45—7 p.m. 

APRIL 17: President Roosevelt spoke from 
the East Portico of the White House to mem- 
bers of the National Parole Conference. 6- 
6:30 p.m. 

APRIL 20: "Transportation Prosperity" was 
the subject of Louis Taber, master of the 
National Grange. 10:45-11 p.m. 

APRIL 22 : Representative Karl E. Mundt ( R I 
of South Dakota plead for "A Fair Chance 
for a Free People." 1 :45-2 p.m. 

APRIL 26: President Roosevelt addressed the 
White House Conference on Children in a 
Democracy. 10-10:15 a.m. 

APRIL 28: Dr. John W. Studebaker. Lhiited 
States Commissioner of Education, discussed 



"Public Forums— The High Tradition," 11- 
11 :15 p.m. 

APRIL 30: The New York World's Fair was 
officially opened with speeches by President 
Roosevelt, Governor Herbert H. Lehman. 
Mayor Fiorello H. LaGuardia and Sir Louis 
Beale, Commissioner General to the Fair for 
Great Britain, with Grover Whalen intro- 
ducing the speakers, 2^3 p.m. 

SPECIAL EVENTS 

APRIL 14, 15. 22 AND 29: The Metropolitan 
racing season got under way at Jamaica race 
track, with Bryan Field at the mike for 
Columbia. The Paumonok Handicap was 
previewed informally April 14, (6:05-6:15 
p.m. I followed the next day by a description 
of the race, (4^4:30 p.m. I. The following 
Saturday the Stuyvesant Handicap was de- 
scribed, and on April 29 Johnstown's victory 
in the Wood Memorial was heard by Colum- 
bia's audience, 4^:30 p.m. 

APRIL 16: Two trumpets found in Tutankha- 
men's tomb were blown all the way from 
Cairo, Egypt, with Alfred Lucas, of the 
Museum of Antiquities of Egypt, describing 



these antique forerunners of swing, l' 
11:15 a.m. ! 

APRIL 18: Governors E. D. Rivers (D) ' 
Georgia, Burnet R. Maybank ( D ) of Soi 
Carolina and Fred P. Cone ( D I of Flor 
spoke at Southern Paper Festival, Savann 
with Mayor Thomas Gamble as host, 10:^ 
11 p.m. n 

APRIL 27: The United States fleet was 
viewed off Cape Henry by Secretary of 
Navy Claude A. Swanson. while CBS spet 
events announcers Bob Trout and Jc 
Charles Daly reported the scene from 
flagship Pennsylvania and the Boise resp 
lively, 3—3:30 p.m. 

1 

APRIL 28 AND 29: The Penn Relays werek 
scribed by Ted Husing from Franklin Fi 
on April 28 (4:15-4:45 p.m. and 5-5 
p.m.), and the next day (3:30^ p.m. ; 
5-5:30 p.m. I . Gene Shumate reviewed 
Drake Relays, held in Des Moines on 
same day. 6:15-6:30 p.m. 

APRIL 29: Representing Columbia's Am 
ican School of the Air, Colonel Hutchim 
and his "Flying Family" reached Hav; 
with their Scroll of Peace, 2:45-3 p.m. 



THE COLUMBIA BROADCASTING SYSTEM 

Sales and administrative offices: 485 Madison Ave., New York • 182 Treniont St., Boston • 1622 
Chestnut St., Philadelphia • 410 North Michigan Ave., Chicago • 902 Fisher Bldg., Detroit 
4118 Plankinton Arcade Bldg., Milwaukee • Mart Bldg.. St. Louis • Hotel Alms. Cincinnati 
625 Second Ave., South, Minneapolis • Wilder Bldg.. Charlotte, N. C. • 817 Earle Bldg., Wash- 
ington • Columbia Sq., Hollywood • Palace Hotel, San Francisco • 14 Langham PI., W.l, London 



THE RADIO SET ON THE COVER: The new type 
portable radio shown on this month's cover makes 
Summer Radio listening easier and more popular 
than ever. Requiring no plug-in or antenna, more 
than 600,000 of these sets have been sold in the East- 
ern United States alone, in the past six months! 



■li iin, iii-t'i 



THE coLymu 

PROGRAM ROOK 

CBS SPONSORED PROGRAMS: pp. 3 to 24 
WABC SPONSORED PROGRAMS: pp. 23 to 26 
CBS SUSTAINING PROGRAMS: pp. 27 to 46 

Published monthly for advertising executives by 
THE COLUMBIA BROADCASTING SYSTEM 
485 Madison Avenue, New York City, N. Y. 



\m\: COLUMBIA lETWORK CLlKITi 



«' AUTOMOTIVE 

CHRYSLER CORPORATION: 

Plymouth, Dodge, DeSoto. 

Chrysler motor cars Page 5 

FORD MOTOR COMPANY: 

Ford, Lincoln, Lincoln Zephyr, 

Mercury Page 9 

UNITED STATES RUBBER COMPANY: 

Tires and Rubber Products . . Page 21 

o CIGARETTES & TOBACCO 

AMERICAN CIGARETTE AND CIGAR COMPANY: 

Pall Mall Cigarettes Page 3 

AMERICAN TOBACCO COMPANY: 

Lucky Strike Cigarettes, 

Half & Half Smoking Tobacco . . Page 3 

BROWN & WILLIAMSON TOBACCO CORP. : 

Wings Cigarettes Page 23 

LIGGETT & MYERS TOBACCO COMPANY: 
Chesterfield Cigarettes .... Page 15 

PHILIP MORRIS & COMPANY, LTD. : 

Philip Morris Cigarettes .... Page 17 

R. J. REYNOLDS TOBACCO COMPANY: 
Camel Cigarettes, 

Prince Albert Tobacco .... Page 21 
U. S. TOBACCO COMPANY: 

Dill's Best, 

Model Smoking Tobacco .... Page 21 
• CONFECTIONERY 

EUCLID CANDY COMPANY: 

Candy Bars Page 23 

WM. WRIGLEY JR. COMPANY: 

Wrigley's Doublemint Gum, 

Wrigley's Spearmint Gum . . . Page 21 

« DRUGS & TOILET GOODS 

AFFILIATED PRODUCTS, INC.: 

Edna Wallace Hopper Cosmetics . Page 3 



ANACIN COMPANY: 

Anacin Pag( 

BAYER COMPANY: <^ 
Bayer Aspirin Pag( 

A. S. BOYLE COMPANY: 

Hill's Nose Drops Pagf > 

CAMPANA SALES COMPANY: 

Italian Balm, Dreskin, 

Coolies, D.D.D Page i 

COLGATE-PALMOLIVE-PEET COMPANY : 

( See also Laundry Soaps) i 

Colgate Dental Cream. | 

Colgate Tooth Powder, !| 
Palmolive Soap, 

Palmolive Shave Cream, I 
Palmolive Brushless Shave . . . Page? 

DUART MANUFACTURING COMPANY: 

"Creme of Milk" Face Cream, 

Lotion, Lipstick. Cosmetics . . . Page ] 

INTERNATIONAL CELLUCOTTON 

PRODUCTS COMPANY: 

Kleenex Pagf ^ 

KOLYNOS COMPANY: 

Kolynos Toothpaste Pagf 5 

LADY ESTHER COMPANY: 

Cosmetics Pagt i 

THE LAMBERT COMPANY: 
Listerine Products, 

Prophylactic Brushes .... Page 5 

LEVER BROTHERS COMPANY: 
(See also Foods; Laundry Soaps) 
Lux Toilet Soap, 

Lifebuoy Pagesl3anc5 

NOXZEMA CHEMICAL COMPANY: 

Noxzema Pagf,'' 

THE PROCTER & GAMBLE COMPANY: 

(See also Laundry Soaps; Foods) 

Ivory Soap, Drene, Teel .... Page ,9 

SOFENZ SALES CORPORATION: 

Sofenz Face Cream Pagt 



i 



I tj^OODS & BEVERAGES 

b.vey's, inc.: 

D i-Rich Products Page 5 



C IPBELL SOUP COMPANY: 

CiipbeU's Soups, 

Bans, and Tomato Juice . 



Page 5 



I 



ClFORMA KRL'IT (iROWEKS EXCHANGE: 
F.lit Pectin Page 2.H 

c:\TINENTAL BAKING COMPANY, INC.: 

V nder Bread. Hostess Cake . . Page 7 

CsERAL FOODS CORPORATION: 

( e also Laundry Soaps) 

Cluinet Baking Powder, Jell-0 Ice Cream. 

F^t Toasties. Postum. Swans Down 

( se Flour Pages 9 and 1 1 

IWAIIAN PINEAPPLE COMPANY: 

" ole" Pineapple. 

' ole" Pineapple Juice .... Page 11 

(0. A. HORMEL & COMPANY: 

I^rmel Soups and Food Products . Page 11 

ILLOGG COMPANY: 

1 Hogg's Corn Flakes .... Page 13 

BOX GELATINE COMPANY. INC.: 

Iiox Sparkling Gelatine . . . Page 23 

IVER BROTHERS COMPANY: 
also Drugs; Laundry Soaps) 
; ry Pages 13 and 15 

:HI CORPORATION: 

I>yal CrowTi Cola Page 17 

T MILK SALES CORPORATION: 

't Evaporated Milk Page 17 

IE PROCTER & GAMBLE COMPANY: 

ee also Toilet Goods; Laundry Soaps) 

isco Page 19 

& W FINE FOODS, INC.: 

)od Products Page 23 

ALTEST. INC.: 

altest System of Laboratory Control 
Milk and Ice Cream .... Page 21 

LAUNDRY SOAPS & ACCESSORIES 

)LGATE-PALMOLIVE-PEET COMPANY : 

ee also Drugs & Toilet Goods) 

mcentrated Super Suds . . . Page 7 



THE CUDAHY PACKING COMPANY: 

Old Dutch Cleanser Page 7 

GENERAL FOODS CORPORATION: 

( See also Foods) 

La France, Satina Page 9 

GRIFFIN MANUFACTURING COMPANY, INC.: 

Griffin Shoe Polishes. Waxes. Whites 

and Dyes Page 1 1 

LEVER BROTHERS COMPANY: 
(See also Drugs; Foods) 

Lux Flakes. Rinso . . . Pages 13 and 15 

THE PROCTER & GAMBLE COMPANY: 

(See also Toilet Goods; Foods) 

Chipso. Ivory. Oxydol .... Page 19 

<- LUBRICANTS 

AMERICAN OIL COMPANY: 

Amoco-Gas, Orange American Gas Page 3 
ETHYL GASOLINE CORPORATION: 

"Ethyl" Gasoline Page 9 

GULF OIL CORPORATION: 

Motor Oil and Gas Page 11 

THE PURE OIL COMPANY: 

Petroleum products Page 19 

RIO GR.\NDE OIL INC.: 

Petroleum products Page 23 

THE TEXAS COMPANY: 

"Texaco" products Page 21 

c MISCELLANEOUS 

HOUSEHOLD FINANCE CORPORATION: 

Personal Loan Service .... Page 11 

OLD TRUSTY DOG FOOD COMPANY: 

Old Trusty Dog Food Page 23 

PERSONAL FINANCE COMPANY: 

Personal Loan Service .... Page 17 

PRUDENTIAL INSURANCE COMPANY 
OF AMERICA: 

Insurance Services Page 19 

Vi^ILMINGTON TRANSPORTATION COMPANY: 

Santa Catalina Island Summer 

Resort Page 23 



time listed on the following pages is current New York time unless otherwise indicated. 



m SPONSORED PROGRAMS 




Edna Wallace Hopper C(| 



AMERICAN CIGARETTE & CIGAR Pall Mall Cigarettes 

COMPANY 



AMERICAN OIL COMPANY 



Amoco-Gas 

Orange American Gas 



AMERICAN TOBACCO COMPANY 



Lucky Strike Cigarettes 




Half & Half Smoking To cc 

i 



ANACIN COMPANY 



Lnacm 




>mance of Helen Trent 



Ihia 

;0 A. S. BOYLE CO.) 



Men., Tues.. Wed. 
12:30-12:45 p.m. 
30 CBS stations 

ORICINATES: WBBM 



Blackett-Saniple-Huniniert. Inc. 



286 Weeks 



let by Malneck 

ith atty Malneck's Orchestra 
Ml cal 



Thursday 
7:15-7:30 p.m. 
Rebroadcast 
11:15-11:30 p.m. 
52 CBS stations 

ORIGINATES: KNX 



Young & Rubicani, Inc. 



Starts 
June 1st 



be uman Side of the News, 
-Ec in C. Hill 



I 



Men. thru. Fri. 
6:05-6:15 p.m. 
Rebroadcast 
11:05-1 1:15 p.m. 
42 CBS stations 
originates: wabc 



The Joseph Katz Company 



43 Weeks 



ouiilit Parade 

lark t'arnow's Orchestra, 
ann Ross, Raymond Scott's 
uin Kay Lorraine and the 
□ng liths 
P( tiar music and vocalists 

iemie and All the Lads 

ith 'w Lehr 

1/ V and comedy 



Saturday 
10:00-10:45 p.m. 
97 CBS stations 
originates: wabc 



Sundays, thru 
June 25th only 
5:30-6:00 p.m. 
Rebroadcast 
12 mid.~12 :30 a.m. 
51 CBS stations 
originates: wabc 



Lord & Thomas 



161 Weeks 



Young & Ruhirain. Inc. 



ur al, Sunday 

Dria 

^ec . KOLYNOS company) 



Mon., Tues., Wed. 
12:45-1 :00 p.m. 
31 CBS stations 
originates: wabc 



Blackett-Sample-Hummert, Inc. 122 Weeks 



''it' hires indicate the total number of weeks 
n icbh the client has used CBS facilities. 



m SPONSORED PROGRAMS 



BAYER COMPANY 



CLIENT 



BOWEY'S, INC. 



A. S. BOYLE COMPANY 



CAMPANA SALES COMPANY 



CAMPBELL SOUP COMPANY 





Hill's Nose Drops 



Italian Balm 
Dreskin 
Coolies 
D.D.D. 



Campbell's Soups 
Campbell's Beans 
Campbell's Tomato Juice i 



CHRYSLER CORPORATION 



Plymouth 
Dodge 
DeSoto 
Chrysler 



1 Husband -^w^^^^^ Tuesday Blackett-Sample-Hummert, Inc. 403 Weeks 





th 
'th 

Dt 


jlen Menken, presented 
"amous Actors' Guild 
latic 


7:30-8:00 p.m. 
30 CBS stations 

ORIGINATES: WABC 








^. 

ith 

aca 
ohe 

Tfl 


md Rhythm 

)dd Hunter, feporter; Dave 
novachordist and Carl 
garten's Orchestra 
and Ttiusic 


Sunday 

11:00-11:30 a.m. 

Rebroadcast 
2:30-3:00 p.m. 
33 CBS stations 
originates: wbbm 


Sorensen & Company 


Starts 
June 4th 


r 


lie 

see 

irs 
ith 

D 


omance of Helen Trent 

na 

>0 AFFILIATED PRODUCTS, INC.) 


Thurs. and Fri. 
12:30-12:45 p.m. 
30 CBS stations 
originates : wbbm 


Blackett-Sample-Hummert, Inc. 


211 Weeks 


Vighter 

arbara Luddy and 
jmayne 

na at the'Little Theater 
imes Square" 


Friday 

8:00-8:30 p.m. 
51 CBS stations 

ORIGINATES: WBBM 


Aubrey, Moore & Wallace, Inc. 


70 Weeks 



'.an bell Playhouse 

\ ic ria Regina," with Helen Hayes 
nd rson Welles 
D natic 

uni 'n' Andy 

Ci :edy 



Fri., June 2 only 
9:00-10:00 p.m. 
58 CBS stations 
26 CBC stations 

ORIGINATES: WABC 

Mon. thru Fri. 
7:00-7:15 p.m. 
Rebroadcast 
11:00-11 :15 p.m. 
52 CBS stations 

ORIGINATES: KNX 



Ward Wheelock Company 



234 Weeks 



lajc • Bowes' 

Wpal Amateur Hour 

A iteurs, with Major Bowes 
oi faster of Ceremonies 



Thursday 

9:00-10:00 p.m. 
78 CBS stations 

ORIGINATES : WABC 



Ruthrauff & Ryan, Inc. 



169 Weeks 



Thcgures indicate the total number of iveeks 
in hich the client has used CBS facilities. 

il 



6 



m SPOISORED PROGRAMS 



COLGATE PALMOLIVE-PEET COMPANY Colgate Dental Cream 



Palmolive Shave Cream 
Palmolive Brushless She 



Concentrated Super Such 



Palmolive Soap 



Colgate Tooth Powder 



CONTINENTAL BAKING CO., INC. 



Wonder Bread 
Hostess Cake 



THE CUDAHY COMPANY 




Old Dutch Cleanser 



e Ask-It Basket 



m ?;Williams, MC 
Qi -tions and answers 
'his Ties ends on June 28, 
:urr g at new time on August 1 7 ) 

^Busters 

ire-file dramatizations 
s;ries ends on June 28, 
tun.g at new time on August 17) 



[yr ind Marge 

D.na 



i 



p House 

iarr g Bess Johnson 
D na 




Wednesday 
7:30-8:00 p.m. 
Rebroadcast 
10:30-11 :00 p.m. 
59 CBS stations 

ORIGINATES: WABC 

Wednesday 
8:00-8:30 p.m. 

Rebroadcast 
12:00-12 :30 a.m. 
46 CBS stations 

ORIGINATES : WABC 

Mon. thru Fri. 
10:15-10:30 a.m. 

Rebroadcast 
4:15-4:30 p.m. 
71 CBS stations 

ORIGINATES ! WABC 

Mon. thru Fri. 
10:30-10:45 a.m. 
Rebroadcast 
4:30-^:45 p.m. 
74 CBS stations 

ORIGINATES: WABC 

Mon. thru Fri. 

10:45-11:00 a.m. 

Rebroadcast 
4:45-5 :00 p.m. 
25 CBS stations 

ORIGINATES: WBBM 



Benton & Bowles, Inc. 



110 Weeks 



168 Weeks 



169 Weeks 



172 Weeks 



Benton & Bowles-Chicago, Inc. 



110 Weeks 



•rev Kitty Kelly 

Dma 



Mon. thru Fri. 
10:00-10:15 a.m. 

Rebroadcast 
4:00-4:15 p.m. 
43 CBS stations 

ORIGINATES: WABC 



Benton & Bowles, Inc. 



219 Weeks 



lacelor's Children 

fj ma 



Mon. thru Fri. 
9:45-10:00 a.m. 
18 CBS stations 

ORIGINATES: WBBM 



Roche, Williams & Cunnyng- 
ham, Inc. 



231 Weeks 



Thi gures indicate the total number of weeks 
in lich the client has used CB.S facilities. 

II 



8 



m SPONSORED PROGRAMS 




ETHYL GASOLINE CORP. 



Ethyl" Gasoline 



FORD MOTOR COMPANY 



Ford 
Lincoln 

Lincoln Zephyr 
Mercury 



GENERAL FOODS CORPORATION 



Jell-0 Ice Cream 



Post Toasties 



Calumet Baking Powder 
Swans Down Cake Flour 



a France 
Satina 



1 

ir 
i( 
I] 
c 


i/jp Time ^^WBHIjr 

x\y Walter O'Keefe, 
IrKostelanetz's Orchestra, 
' lompson's Rhythm Singers 
c »st stars 

i cal variety 


w 

Monday 
8:00-8:30 p.m. 
Rebroadcast 
12:00-12:30 a.m. 
61 CBS stations 
ORIGIN axes: wabc 


Batten, Barton, Durstine & 
Osborn, Inc. 


* 

20 Weeks 


)rc summer Hour 

th mes Melton, Francis White, 
jn )orhee9' Orchestra, chorus and 
e " 5Uge Reporter" 
M cal 

tarijune 11th; the Ford Symphony 
ds i current season on June 4th) 


Sunday 

9:00-10:00 p.m. 
75 CBS stations 
originates: wjr 


N. W. Ayer & Son, Inc. 


270 Weeks 


m fe, le People 

1th abriel Heatter, Harry von Zell 
id < lests 
R -life experiences 


Tuesday 
9:00-9:30 p.m. 
Rebroadcast 
12:30-1 :00 a.m. 
63 CBS stations 

ORIGINATES: WABC 


Young & Rubicam, Inc. 


223 Weeks 


)e Brown 

ith rank Gill and Bill Demling, 
)m(ians, Paula Winslow, 
[arjret McCrae, vocalist and 
an Sosnik's Orchestra 
C ,edy and music 


Thursday 
7:30-8:00 p.m. 
Rebroadcast 
11:30-12 mid. 
69 CBS stations 

ORIGINATES: KNX 


Benton & Bowles, Inc. 


223 Weeks 


jP^iati Smith Hour 
Ith ibbott and Costello, comedians : 
rh(Udrich Family," comedy 
jria Ted Straeter Choir, Jack 
lill 's Orchestra and guest stars 

V: ety show 
Thi eries ends on June 29, 
!tur ig at new time on October 6) 


Thursday 
8:00-9:00 p.m. 
Rebroadcast 
12 mid.-l :00 a.m. 
77 CBS stations 

ORIGINATES: WABC 


Young & Rubicam, Inc. 




lai 

h 


r Margaret McBride 

io columnist 

1 


Mon., Wed., Fri. 
12:00-12:15 p.m. 
Rebroadcast 
5:30-5 :45 p.m. 
40 CBS stations 

ORIGINATES: WABC 







III 



If ?ures indicate the total number of weeks 
■ ich the client has used CBS facilities. 



10 



CBS SPOISORED PROGRAM 



GENERAL FOODS CORPORATION 

Continued 



GRIFFIN MANUFACTURING 
COMPANY, INC. 



I 



GULF OIL CORPORATION 



Postum 



GrifEn Shoe Polishes, Wij 
Whites and Dyes 



Motor Oil and Gas 



HAWAIIAN PINEAPPLE COMPANY 



'Dole" Pineapple 
'Dole" Pineapple Juice 



GEORGE A. HORMEL & COMPANY 



Hormel Soups ^ 
and other Food Productsi 



HOUSEHOLD FINANCE CORPORATION Personal Loan Service 



11 



I 



tirind Abner 

C,( edy sketches 
lis Ties ends on June 30, 
uri g at same time on August 28) 



Mon., Wed., Fri. 
7:15-7:30 p.m. 
Rebroadcast 
11:15-11 :30 p.m. 
50 CBS stations 

ORIGINATES: KNX 



Young & Rubicam, Inc. 



223 Weeks 



im to Shine, Tuesday Bermingham, Castleman & 30 Weeks 

ith al Kemp's Orchestra 10 :00-10 :30 p.m. Pierce, Inc. 

id I tests 42 CBS stations 

ORIGINATES : WABC 

Vcety 



ulJ Musical Playhouse 

ith mo Rapee. Jane Froman 
ad , n Peerce 
Mical 

star June 11th; the "Hollywood 
uilc series ends on June 4th) 



Sunday 

7:30-8:00 p.m. 
Beg. June 11: wabc 
63 CBS stations 
originates: wabc 



Young & Rubicam, Inc. 



277 Weeks 



(on lulu Bound 

arr g Phil Baker, "Bottle", 
le / drews Sisters, and Harry 
alt( s Orchestra 

Ci edy, musical 



Saturday 
9:00-9:30 p.m. 

Rebroadcast 
10:45-11 :15 p.m. 
61 CBS stations 
originates : wabc 



Young & Rubicam, Inc. 



20 Weeks 



4 



t H ipened in Hollywood 

ith lartha Mears, John Conte and 
idd Dunstedter's Orchestra 



i\lon.. Wed., Fri. 
11:00-11 :15 a.m. 
25 CBS stations 

ORIGINATES: KNX 



Batten, Barton, Durstine & 
Osborn, Inc. 



93 Weeks 



C \ Be Done 

idg A. Guest, poet-philosopher, 
Tesiting dramatized lives of 
ini( s guests 
P try and drama 



Wednesday, thru 
June 28th only 
10:00-10:30 p.m. 
28 CBS stations 

ORIGINATES : WBBM 



Batten, Barton, Durstine & 
Osborn, Inc. 



74 Weeks 



"^e ;ures indicate the total number of weeks 
in lich the client has used CBS facilities. 



1 f> 



m mmm programs 



INTERNATIONAL CELLUCOTTON 
PRODUCTS COMPANY 





KELLOGG COMPANY 



Kellogg's Corn Flakes 



KOLYNOS COMPANY 



Kolynos Toothpaste 



LADY ESTHER COMPANY 



Cosmetics 



THE LAMBERT COMPANY 



Listerine Products 
Prophylactic Brushes \ I 



~1 



LEVER BROTHERS COMPANY 



Lux Toilet Soap j 

I 



Rinso 



I 



^iBlonor, Nancy James 

o-s rring Barbara Weeks and 
JedVever 
hma 


Mon. thru Fri. 
12:15-12:30 p.m. 
40 CBS stations 
originates: wabc 


Lord & Thomas 


100 Weeks 


t 


e Wing 

'ation Adventure 


Mon. thru Fri. 
6:15-6:30 p.m. 
22 CBS stations 
originates: wabc 


J. Walter Thompson Company 


58 Weeks 


Ju 

i 

,'Sei 


Gal, Sunday 
ama 

IsO ANACIN company) 


Thurs. and Fri. 
12:45-1:00 p.m. 
31 CBS stations 
originates : wabc 


Blackett-Sample-Hummert, Inc. 


389 Weeks 


On 


Lombardo stnd His 
lestra 

pular music 


Monday 

10:00-10:30 p.m. 
47 CBS stations 

ORIGINATES: WABC 


Pedlar & Ryan, Inc. 


286 Weeks 


Gr: 


id Central Station 

rniatic sketches 


Friday 

10:00-10:30 p.m. 
51 CBS stations 
originates: wabc 


Lambert & Feasley, Inc. 


100 Weeks 


Th 

wit 

^1 


Lux Radio Theatre 

stars of stage and screen 
ama; Cecil B. DeMille, director 


Monday 

9:00-10:00 p.m. 
58 CBS stations 
26 CBC stations 
originates: knx 


J. Walter Thompson Company 


184 Weeks 


stai 
wit 

t 
1 


Pown 

ng Edward G. Robinson 

Claire Trevor 

timatic 


Tuesday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-12 a.m. 
59 CBS stations 
26 CBC stations 
originates: knx 


Ruthrauff & Ryan, Inc. 


149 Weeks 



T^iigures indicate the total number of weeks 
in >hich the client has used CBS facilities. 



Id 



m SPONSORED PROGRAMS 




LEVER BROTHERS COMPANY 

Continued 



Rinso 




Lux Flakes 
Lux Toilet Soap 



LIGGETT & MYERS TOBACCO COMPANY Chesterfield Cigarettes 



IPowell 

ith lartha Raye, Parkyakarkus, 
ud luskin's Orchestra, Guest Stars 

C icdv and music 



Tuesday 
8:30-9:00 p.m. 
Rebroadcast 
12:00-12:30 a.m. 
59 CBS stations 



Ruthrauff & Ryan, Inc. 



149 Weeks 



I 





26 CBC stations 
originates: knx 






ister 

lHcc Frost and Martin Gabel 
al drama 


Men. thruFri. 
11:30-11:45 a.m. 

Rebroadcast 
2:00-2:15 p.m. 
67 CBS stations 
26 CBC stations 

ORIGINATES: WABC 




142 Weeks 


Jenny's Real Life Stories 

niatic 

1 


Mon. thru Fri. 
11:45-12 noon 
Rebroadcast 
2:15-2:30 p.m. 
60 Cbb stations 
26 CBC stations 
originates: wabc 




124 Weeks 


Life and Love of Dr. Susan 

nnatic 


Mon. thru Fri. 
2:15-2:30 p.m. 
Rebroadcast 
5:15-5:30 p.m. 
63 CBS stations 

ORIGINATES: WABC 


J. Walter Thompson Co. 


16 Weeks 


^ Whiteman and His 
lestra, with Joan Edwards, 
he Modernaires 
isical Variety 


Wednesday 
8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 
92 CBS stations 

ORIGINATES: ON TOUR 


Newell-Emmett Co., Inc. 


333 Weeks 


IS and Allen 

Frank Parker. Ray Noble's 
estra and Paul Douglas 
medy and music 


Friday, thru 
June 23 only 
8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 
92 CBS stations 

ORIGINATES: WABC 







Thtgures indicate the total number of weeks 
in hich the client has used CBS facilities. 



I 



16 



m mmm programs | 




NEHI CORPORATION 


«■ 

Royal Crown Cola All'"' 




NOXZEMA CHEMICAL COMPANY 


Noxzema HdH 

mh 



PERSONAL FINANCE COMPANY Personal Loan Service Hili! 



PET MILK SALES CORPORATION Pet Evaporated Milk »^ 



1 



PHILIP MORRIS & COMPANY, LTD. Philip Morris Cigarettes 



17 




1 


1 










* 


)la 1 


b ve It or Not Ripley 


Friday 


Batten, Barton, Durstine & 


10 Weeks 




r~ 


10:30-11 :00 p.m. 
75 CBS stations 

ORIGINATES: WABC 


Osbom, Inc. 






r essor Quiz 

t Bob Trout 
lestions and answers 

1 

! 


Saturday, thru 
June 24 only 
8:30-9:00 p.m. 
Rebroadcast 
12:00-12:30 a.m. 
40 CBS stations 

ORIGINATES : WABC 


nutnrauli & Kyan, Inc. 


5o Weeks 


Do Barclay's Daughters 


Mon. thru Fri. 


Blackett-Sample-Hummert. Inc. 


82 Weeks 




ama 


2:00-2:15 p.m. 
28 CBS stations 

ORIGINATES : WABC 






Si 


I rday Night Serenade 


Saturday 


Gardner Advertising Company 


291 Weeks 


M 


i. Eastman, soprano; Bill Perry, 


9:30-10:00 p.m. 






te 


r . and Gustav Haenschen's 


53 CBS stations 









r estra and Chorus 
usical 


ORIGINATES : WABC 






M 


i y Lee Taylor 

economist 
ousehold advice 


Tues. and Thurs. 
11:00-11 :15 a.m. 
Rebroadcast 
1:45-2 :00 p.m. 
60 CBS stations 

ORIGINATES : KMOX 








> my Presents 


Saturday 


Xhe Biow Company, Inc. 


I'l'Z weeKs 


Jo 


ny Green's Orchestra, Drama- 


8:00-8:30 p.m. 






ti2 


Short Stories. Floyd Sherman. 


Rebroadcast 






Rc ;r Kinney. Genevieve Rowe, 
"'E.erly"', Glenn Cross, Ray Bloch's 
Svig 14 


11:30-12:00 p.m. 
54 CBS stations 

ORIGINATES: WABC 








ariety and dramatic interludes 









Th igures indicate the total number of weeks 
m hich the client has used CBS facilities. 



18 



m SPONSORED PROGRAMS 



THE PROCTER & GAMBLE COMPANY 






Drene 




Oxydol 




Ivory 




Chipso 




Crisco 




Drene 


- 


Chipso 


PRUDENTIAL INSURANCE COMPANY 


Insurance Services 


OF AMERICA 




THE PURE OIL COMPANY 


Petroleum Products 



19 



•kerbocker Playhouse, 

Elliott Lewis and Guest Stars 
jamfl/fV and musical 

Goldbergs 
ama 



Can Be Beautiful 



(1 of Life 



Day Is Ours 

Ji mie Fidler 

ollywood news reporter 



M ihattan Mother 



Sunday 

10:00-10:30 p.m. 
57 CBS stations 
originates: wbbm 

Men. thru Fri. 
1:00-1:15 p.m. 
27 CBS stations 
originates: wabc 

1:15-1 :30 p.m. 
32 CBS stations 
originates: wabc 

1 :30-l :45 p.m. 
27 CBS stations 

ORIGINATES: WBBM 

1:45-2:00 p.m. 
35 CBS stations 
originates: wabc 

Tuesday 
7:15-7:30 p.m. 

Rebroadcast 
11:15-11:30 p.m. 
56 CBS stations 

ORIGINATES: KNX 

Mon. thru Fri. 
9:30-9:45 a.m. 
11 CBS stations 

ORIGINATES: WBBM 



H. W. Kastor & Sons 



Blackett-Sample-Hummert, Inc. 



Compton Advertising, Inc. 



Pedlar & Ryan, Inc. 



Compton Advertising, Inc. 



H. W. Kastor & Sons 



23.5 Weeks 



Pedlar & Ryan, Inc. 



\^ en a Girl Marries 



Mon. thru Fri. 
2:45-3:00 p.m. 
49 CBS stations 

ORIGINATES: WABC 



Benton & Bowles. Inc. 



1 Week 



tenborn Edits the News 

'ews Analysis 



Sun. and Tues. 
10:30-10:45 p.m. 
35 CBS stations 

ORIGINATES: WABC 

June 13 and 18: wbbm 



Leo Burnett Company, Inc. 



5 Weeks 



? figures indicate the total number of tveeks 
I 'ihich the client has used CBS facilities. 



on 



m mmm programs 



R. J. REYNOLDS TOBACCO COMPANY 



Camel Cigarettes 
Prince Albert Smoking Tol 



SEALTEST, INC. 



Sealtest System of Laborat^l 
Control of Milk and Ice Crell 



THE TEXAS COMPANY 



"Texaco" Products 



UNITED STATES RUBBER COMPANY Tires and Rubber Products i 



U. S. TOBACCO COMPANY 



Dill's Best 

Model Smoking Tobacco 



WM. WRIGLEY JR. COMPANY 



Wrigley's Doublemint Gum 
Wrigley's Spearmint Gum 



21 



ie Cantor's Camel Caravan 
Bert Gordon, Sid Fields, 
Parks and Edgar Fairchild's 
lestra 

'omedy and music 
B iny Goodman's Orchestra 



Monday 
7:30-8:00 p.m. 

Rebroadcast 
10:30-11 :00 p.m. 
86 CBS stations 

ORIGINATES: WABC 

Tuesday 



\^illiani Esty & Company, Inc. 



309 Weeks 



w Johnny Mercer, singer 
lusic and guests 


9:30-10:00 p.m. 
87 CBS stations 

ORIGINATES: ON TOLR 






UAir Family and Mine 


Mon. thru Fri. 
2:30-2:45 p.m. 
36 CBS stations 

ORIGINATES: WABC 


McKee & Albright, Inc. 


5 Weeks 


' m[-^^^ Star Theater 
■■Murray, MC; Frances Langford, 
Hp Sparks, Kenny Baker. Texaco 
PB'" Chorus, Jimmy Wallington, 
L id Broekman's Orchestra 
Musical, variety, dramatic 


Wednesday 
9:00-10:00 p.m. 
88 CBS stations 

ORIGINATES: KNX 


bucnanan & Company, Inc. 


112 Weeks 


B rmond Paige, 
9 Men and a Girl 

^lusical 


Friday 

9:00-9:30 p.m. 
82 CBS stations 

ORIGINATES: WABC 


Campbell-Ewald Company 
of New York, Inc. 


43 Weeks 


y del Minstrels 

w b Tom Howard and George 
^ Iton. the Eton Boys and 

. f > Bloch's Orchestra 

■ Comedy and music 


Monday 
8:30-9:00 p.m. 

Rebroadcast 
11:30-12 mid. 
53 CBS stations 

ORIGINATES: WABC 


Arthur Kudner, Inc. 


209 Weeks 


f 

^Cteway to Hollywood 

Motion-picture talent quest 

> ittergood Baines 

Drama 

1 


Sunday 

6:30-7:00 p.m. 
62 CBS stations 

ORIGINATES: KNX 

Mon. thru Fri. 
11:15-11:30 a.m. 

Rebroadcast 
5:00-5:15 p.m. 
66 CBS stations 
originates: wbbm 


Frances Hooper Adyertising 
Agency 

Neisser-MeyerhofF, Inc. 


266 Weeks 

1 



I 



* e figures iiidicate the total number of weeks 
which the client has used CB.S facilities. 



99 



m SPONSORED PROGRAMS 



COLUMBIA 
PACIFIC 
NETWORK 



BROWN & WILLIAMSON TOBACCO 
CORPORATION 




Wings Cigarettes 



CALIFORNIA FRUIT GROWERS EXCHANGE Fruit Pectin 



DUART MANUFACTURING COMPANY 



"Creme of Milk" Face Cre: 
Lotion, Lipstick, Cosmetics ' 



KNOX GELATINE COMPANY, INC. 



Knox Sparkling Gelatine 



S AND W FINE FOODS, INC. 



S & W Coffee 

S & W Canned Foods 



COLUMBIA 
CALIFORNIA 
NETWORK 



EUCLID CANDY COMPANY 
OF CALIFORNIA, INC. 



Candy Bars 



RIO GRANDE OIL, INC. 



Petroleum Products 



SOFENZ SALES CORPORATION 



Sofenz Face Cream 



WILMINGTON TRANSPORTATION 
COMPANY 



Santa Catalina Island 
Summer Resort 



COLUMBIA 
NEW ENGLAND 
NETWORK 



OLD TRUSTY DOG FOOD COMPANY Old Trusty Dog Food 







1 

1 
1 

1 




Fact 

m 




kv8, Views and Sport 
views by Hughes 

sports news 


Sun., Mon.. Wed. 
and Friday 
8:30-8:45 p.m. PST 

ORIGINATES: KSFO 


Russell M. Seeds Co., Inc. 


35 Weeks 




tcher Wiley 

J^i^anrf features 


Wednesday 
2:00-2:15 p.m. PST 

ORIGINATES: KNX 


Lord & Thomas 


3 Weeks 


;lling Bee 

1 Tom Breneman 


Sunday 

.7:00-7:30 p.m. pst 

ORIGINATES: KSFO 


Erwin, Wasey & Co. 


20 Weeks 


f 


•tcher Wiley 

Vetcs and features 


Friday 

2:00-2:15 p.m. PST 


Kenyon & Eckhardt, Inc. 


44 Weeks 






^ant a Divorce 

dramatic 


Friday 

8:00-8:15 p.m. pst 

OKKtIIN A I . KNX 


Emil Brisacher and Staff 


33 Weeks 


n 


E 

M 


did Ballot Box 

ll Sam Hayes 


Monday 

9:30-9:45 p.m. pst 
originates: knx 


Sidney Garfinkel 
Advertising Agency 


80 Weeks 


c 

ll 


ling All Cars 

°olice file dramatizations 


Monday 

9:00-9:30 p.m. pst 

ORIGINATES: KNX 


Hixson-O'Donnell, Inc. 


287 Weeks 


D 


luty Secrets 

''alks 


Tuesday 

11:30-11:45 a.m. 
pst 

ORIGINATES: KNX 


Richard E Conners Agency 


2 Weeks 


ail 


IC 

J 

1 

1 

1 


talina Fun Quiz 

h Gary Breckner 
Man-on-street interviews 


Mon. thru Fri. 
2:15-2:30 p.m. pst 

ORIGINATES: KNX 


Neisser-Meyerhoff, Inc. 


2 Weeks 


)t Dogs 

Dramatic 


Sunday 

5:15-5:30 p.m. 

ORIGINATES: WEEI 


H. B. Humphrey Company 


8 Weeks 




* 


■e figures indicate the total number of weeks 
which the client has used CBS facilities. 

1 




9A 



nut SPO^^SORED PROGRAMS 




GENERAL MILLS, INC. 
PROCTER & GAMBLE COMPANY 
SOCONY-VACUUM OIL COMPANY 



r 



Wheaties 
Ivory 

Mobiloil and Mobilgas 



BERKEY AND GAY 
SHOWROOMS, INC. 



Furniture 



BOSCO COMPANY 



Bosco (Milk Amplifier) 



BROWN & WILLIAMSON TOBACCO 
CORPORATION 



Tobacco Products 



BULOVA WATCH COMPANY 



Bulova Watches 



FRIGIDAIRE CORPORATION 



Electric Refrigerators 



GORDON BAKING COMPANY 



Silvercup Bread 



LIGGETT DRUG COMPANY, INC. 



Fountain Service 



MANHATTAN SOAP 



Sweetheart Toilet Soap 



MELVILLE SHOE COMPANY 



Thom McAn Shoes 



PACKERS TAR SOAP, INC. 



Packers Tar Soap 
Packers Scalptone 



I 



home games of New York 
—jikees and New York Giants 

^hiWl'lay.by.play description 
•y Arch McDonald 



Approx. 3:10- 
5:15 p.m. 



Knox-Reeves, Inc. 
Compton Advertising, Inc. 
J. Stirling Getchell 



6 Weeks 



i^tlities in the News 
e You Forgotten? 



Tues., Thurs., Sat. 
8:00-8:05 a.m. 

Mon., Wed., Friday 
8:05-8:10 a.m. 



Wallace-Lindeman, Inc. 



1 Week 



plife <iv8 Program 



Mon. thru Sat. 
6:00-6:05 p.m. 



Kenyon & Eckhardt, Inc. 



17 Weeks 



S3rt Review 



Men., Wed., Fri. 
6:30-6:45 p.m. 



Russell M. Seeds Company 



8 Weeks 



Ine Signals 



Mon. thru Sun. 
10 Times daily 



The Biow Company 



508 Weeks 



F gidaire Melody Time 



Mon., Wed., Fri. 
8:45-9:00 a.m. 



Lord & Thomas 



11 Weeks 



A wording to Hoyt 

Baseball previews with Waite Hoyt 



Mon. thru Fri. 
3:00-3:10 p.m. 



N. W. Ayer & Son, Inc. 



6 Weeks 



1 e Morning Almanac, 

f< taring Phil Cook 



Mon., Wed., Fri. 
7:30-7:45 a.m. 



Neff-Rogow, Inc. 



20 Weeks 



C dities in the News 



Mon., Wed., Fri. 
8:00-8:05 a.m. 



Franklin Bruck Advertising Corp. 6 Weeks ^ 



Erly Morning News 



Mon. thru Sat. 
7:45-8:00 a.m. 



Neff-Rogow, Inc. 



26 Weeks 



Pikers Sports Review 



Tues., Thurs., Sat. 
6:30-6:45 p.m. 



Stack-Goble Agency 



14 Weeks 



* ' figures indicate the total number of weeks 
i which the client has used WABC facilities. 



9^; 



CBS SUmiM^G PROGRAMS 



The programs "By Columbia" for June are planned within a 
triple frame of Interest. Timeliness, and Balance. This insures a 
program schedule as alive and varied as the world it portrays; as 
flexible as the interests of the millions who listen. Because of this 
flexibility, so intrinsic to radio, smaller details of the schedule given 
here are subject to change. These day-to-day changes are usually 
reported in local newspaper radio listings. 

For your convenience, the Columbia sustaining programs listed 
on the following pages are grouped in these nine classifications: 



1. PUBLIC AFFAIRS Page 28 

2. SPECIAL EVENTS Page 31 

3. EDUCATIONAL PROGRAMS . . . Page 33 

4. SERIOUS MUSIC Page 36 

5. DRAMATIC SERIES Page 38 

6. RELIGIOUS BROADCASTS .... Page 39 

7. CHILDREN'S PROGRAMS .... Page 40 

8. PERSONALITIES Page 41 

9. LIGHT MUSIC Page 41 

ADDENDA: M^iY I'ROGKAMS Page 43 



27 



PUBLIC 
AFFAIRS 



Charles R. Hook 

10:45-11 :00 p.m. 

THUHSDAY, JUNK 1 



Charles R. Hook, Chairman and former presi- 
dent of the National Association of Manufac- 
turers and president of the American Rolling 
Mill Company, talks on business conditions 
today. 



American Writers Congress 
3:30-4:00 p.m. 

SATURDAY, JUNE 3 



"Writing for Radio" is the subject discussed at 
the Third American Writers Congress, held at 
the New School for Social Research. Partici- 
pants are Max Wylie, CBS continuity editor, 
Bernard Herrmann, CBS conductor, Lewis H. 
Titterlon and Arch Oboler of NBC, Jerome 
Danzig of WOR-Mutual, Philip Cohen of the 
U. S. Department of Interior education proj- 
ect, Evan Roberts, director of the Federal 
Theater Radio division, and John Brown, actor 
and board member of the AFRA. 



Representative Dies 

10:45-11 :15 p.m. 
SATURDAY, JUNE 3 



Representative Martin Dies ( D ) of Texas, 
chairman of the House Committee on Investi- 
gation of Un-American Activities, reviews it's 
latest findings in a speech from Houston, 
Texas. 



Representative Hawks 

10:45-11:00 p.m. 
SUNDAY. JUNE 4 



Representative Charles Hawks, Jr. ( R ) of Wis- 
consin, speaks to the radio audience about 
"The Collapse of the New Deal." 



Brazilian Exchange 
Programs 

JUNE 5 AND 19, 7:30-8:00 p.m. 
JUNE 11 AND 25, 11 :00-ll :30 p.m. 



A series of exchange programs between Brazil 
and the United States is carried by Columbia, 
so that citizens of these two friendly countries 
can become better acquainted. 



28 



CBS SUSTAIflE PROGRAMS 



PUBLIC 
AFFAIRS 

Continued 



Their Majesties 

Various hours 
JUNE 7 THRU 15 



Representative Celler 

10:45-11:00 p.m. 

SUNDAY, JUNE 11 



Representative Fish 

10:45-11:00 p.m. 

THURSDAY, JUNE 15 



The visit of King George VI and Queen 
beth of England to the United States is o 
ered in detail by Columbia, with Bob Trc 
in the role of official CBS chronicler for \ 
epochal visit. The schedule: 
JUNE 7: Entrance into U. S. at Niagara 
JUNE 8: Arrival at Washington, D. C; Su 
mary by Bob Trout (10:45-11 :00 p.m.). 
JUNE 9: Visit to the Capital; Visit to Toi 
of the Unknown Soldier; Summary by B 
Trout (7:45-8:00 p.m.). 
JUNE 10: Arrival at New York; Visit to Pej 
Ion Hall, World's Fair; Speech from squ« 
before U. S. Federal Building, World's Fa 
JUNE 11 : Visit to Hyde Park. 
JUNE 12: Departure from Quebec. 
JUNE 15: King George's farewell address i 
State luncheon, Halifax, Nova Scotia. 



Representative Emanuel Celler (D) of N 
York gives his views on "New Alien and Se 
tion Laws." 



Representative Hamilton Fish (R) of N 
York takes to the air again to ask: "Woi 
War Mean an American Dictatorship?" 



I 



Representative Case 
10:45-11 :00 p.m. 

SUNDAY, JUNE 18 



"Social Security" is the topic taken up ^ 
Representative F. H. Case (R) of South I- 
kota. 



Bull Session 


Students from a group of mid-western univer- 


1 :dO— 2:00 p.m. 


sities hold informal and impromptu discus- 


FATH SATIIRHAY 


sions on important topics in this new series 




emanating from Chicago. The schedule for 




June: 




JUNE 3: Northwestern U.~"America's Re- 




sponsibility to Political Refugees." 




JUNE 10: De Paul U.— Youth and National- 




ism." 




JUNE 17: Iowa State U.— "Science— Friend or 




Foe of Democracy?" 




JUNE 24: Chicago University. 


"This Week In 


Albert Warner, new CBS correspondent in 


Washington" 


Washington, reviews the important develop- 


SATURDAY, 6:15-6:30 p.m. 


ments in the political scene there. 


The World Today 


The chief news centers of the world are hooked 


tj t\J\J — kJ ,iJ\J LI. 111. 


up by the Columbia Network each Sunday and 


E.Al^rl >UiMJAl 


CBS representatives— Edward Murrow in Lon- 




don, William L. Shirer in Central Europe, 




Thomas Grandin in Paris and Albert Warner 




in Washington — report the latest news develop- 




ments in "The World Today." 


Capital Opinions 


Members of Congress and government officials 


10:45-11:00 p.m. 


participate in these discussions of problems of 


EACH SUNDAY 


national interest. The programs originate at 




WJSV, Columbia's station in Washington. 



^0 



CBS SUSTAIMM PROGRAMS 



PUBLIC 
AFFAIRS 

Continued 



SPECIAL EVENTS 



American Youth Congress 
10:45-11:00 p.m. 

TUESDAY, JUNE 27 



"Women in the World 
of Tomorrow" 

12:15-12:30 p.m. 

EACH SATURDAY 




International Polo 

5:30-5:45 p.m. 

FRIDAY, JUNE 2 

4:30-5:30 p.m. 

SUNDAY, JUNE 4, 11 AND 18 



Belmont Park 

6:30-6:45 p.m. 

FRIDAY, JUNE 2 
4:15—4:45 p.m. 
SATURDAY, JUNE 3 AND 
WEDNESDAY, JUNE 7 



Senator Arthur Capper (R) of Kansas ;| 
Representative H. Jerry Voorhis (D) of C 
fornia, speak before the American Youth C 
gress, being held in Washington. 



1 



This new series, presented under the auspi 5 i 
of CBS and the Women's National Ra ) 
Committee, features outstanding women in I 
fields, in programs based on the World's I 
"World of Tomorrow" theme. The scheds! 
for June includes Miss Ada Louise Comstc , 
president of Radcliffe College, and Mrs. Ha ^ 
H. Woodring, wife of the Secretary of War 



International polo returns to Meadowbr I 
Field, where the audience in the robin's- 1 
blue stands and Columbia's nation wide aul 
ence are both thrilled by the pace of the se 
between the 40-goal "dream" team of 
United States and Great Britain's challeng ■ 
Ted Husing describes all the shots, beginr | 
with a preview of the matches on June 2. 



Bryan Field is still posted for Columbiii 
beautiful Belmont Park, where he covers 
historic Belmont Stakes, which Johnstd 
hopes to add to his list of victories, on Jun ii 
and the Coaching Club American Oaks, eq 1^ 
Iv venerated, but for fillies, on June 7. 



31 



Paley Amateur Radio Award Wilson E. Burgess, 29.year old department 

3:00— 3:15 p.m. store clerk, of Westerly, Rhode Island, who 

TUESDAY, JUNE 6 won the William S. Paley Amateur Radio 

Award for his work during last September's 
hurricane, is presented with the trophy by 
Mr. Paley at the Hotel Pierre, as "the year's 
most outstanding amateur." 

Metropolitan racing moves over to Aqueduct 
where several important races are contested. 
Bryan Field describes : 

JUNE 8: The Queens County Handicap. 
JUNE 10: The Shevlin Stakes 
JUNE 17: The Dwyer Stakes 
JUNE 24: The Brooklyn Handicap. 



U. S. Open Golf 


All the leading golfers who qualified the na- 


Championship 


tion over, as well as some from across the seas 


Various hours 


are at the Philadelphia Country Club, in an at- 


JUNE 7, 8, 9 AND 10 


tempt to prevent Ralph Guldahl from winning 




his third open championship in a row. Ted 




Husing, Columbia's open or closed champion 




sports reporter, follows the flight of the little 




white pill from the first tee to the last cup, of 




the 18th (or even the 19th) hole. 



Aqueduct Race Track 
4:00-4:30 p.m. 

THURSDAY, JUNE 8 AND 
SATURDAY, JUNE 10, 17 AND 24 



Baseball Centennial 
Celebration 

3:00-4:00 p.m. 

MONDAY, JUNE 12 



The old time greats and the modern greats get 
together at Doubleday Field, Cooperstown, 
N. Y., to celebrate the centennial of the na- 
tional pastime. Speeches and baseball games 
featuring the old and new stars are a part of 
this nostalgic yet happy celebration. 



CBS SUSTIIMIG PROGRAMS 



EDUCATIONAL 
PROGRAMS 




CBS ADULT 
EDUCATION BOARD 



The programs on this page are presenta 
of the Department of Education, arranged th 
the counsel of Columbia's Adult Educoi 
Board. Members of the Board, represent 
of the nation's leading educators and p l| 
cists, are : 

LYMAN BRYSON, chairman spencer miller, jr. 



STRINGFELLOW BARR 
WILLIAM BENTON 
HARRY WOODBURN CHASE 
ROBERT I. GANNON, S. J. 
ALVIN S. JOHNSON 
HENRY R. LUCE 



RUTH BRYAN ROHDE 
THOMAS V. SMITH 
GEORGE EDGAR VINCEN' 
WILLIAM ALLEN WHITl 
RAY LYMAN WILBUR 
JOSEPH H. WILLITS 



Americans at Work 
7:00-7:30 p.m. 

EACH SATURDAY 



Portrayals of many of the varied jobs 
make up the intricate web of American in 
trial life; with the voices of workers bro 
by CBS directly from tunnels, laborato 
ranches, filling-stations and workslii 
throughout the land. The June schedule : 

JUNE 3: Publicity Worker. 
JUNE 10: Cab Driver. 
JUNE 17: Social Worker. 
JUNE 24: Test Pilot. 



The People's Platform 
7:00-7:30 p.m. 

EACH SUNDAY 



"The People's Platform" moves to the Ci 
where "What's the American Way?" wil)e| 
the subject for four broadcasts, under th( i-i 
rection of Lyman Bryson. Two movie stars rel 
on the first program, discussing "Movies idj 
Democracy" with two other dinner guests, lel 
broadcast on June 18 is from San Franciitjj 
the others originate in Los Angeles. 



EDUCATIONAL 
PROGRAMS 

Democracy in Action This is a new series of 26 programs designed 

2:00-2:30 p.m. to show the people of the United States how 

EACH SUNDAY their government operates. The series is pre- 

sented by CBS in cooperation with the U. S. 
Office of Education. 



Adventures in Science Watson Davis interviews prominent scientists 

5:45-6:00 p.m. on these programs presented in cooperation 

EACH MONDAY with Science Service, Inc. 

JUNE 5: Dr. Carl D. Anderson of the Califor- 
nia Institute of Technology, discusses cosmic 
rays and his discovery, the positron, funda- 
mental atom particle. 

JUNE 12: Dr. G. W. Kenrick, physicist at the 
University of Puerto Rico, clarifies problems 
of radio waves and transmission. 

JUNE 19: Professor Samuel W. Fernberger, 
psychologist of the University of Pennsyl- 
vania, gives four practical rules to aid effec- 
tive thinking, in his speech on thinking cor- 
rectly. 



Of Men and Books 
5:15-5:30 p.m. 

EACH WEDNESDAY 



Representative T. V. Smith (D) of Illinois 
takes over this series with a new and clever 
idea for book reviewing, during which he re- 
views the book as critic and Professor of Phi- 
losophy, and then attacks or praises it as a 
Congressman. Dealing mostly with history and 
biography. Smith begins the new series with 
Charles A. and Mary Beard's "America in 
Mid-Passage." 



O A 



CBS SCSTAiniG PROGRAMS 



EDUCATIONAL 
PROGRAMS 

Continued 



What Price America? 
5:30-6:00 p.m. 

EACH SATURDAY 




The story of the natural resources of . 
—their original abundance, gradual depict i 
and present efforts at conservation — is 1( 
through dramatizations presented by CBS j 
cooperation with the U. S. Dept. of Inter] 



Highways to Heahh 
5:30-5:45 p.m. 

EACH TUESDAY 



The New York Academy of Medicine arracj 
these medical talks for the layman. Dr I i 
Galdston, executive secretary of the Medij 
Information Bureau, is in charge. 

JUNE 6: Dr. Ernst P. Boas, associate physici j 
Mt. Sinai Hospital : "A Community Progi ] 
for the Care of Patients." 

JUNE 13: Dr. Louis F. Bishop, Jr., associg 
visiting physician, Bellevue Hospital: "H' 
bies for Invalid Children." 

JUNE 20: Dr. Robert K. Lambert, associate ■ 
tending opthalmologist, Mt. Sinai: "Are 
Glasses Good Glasses?" 

JUNE 27: Dr. Charles Hendee Smith, profesi( 
of pediatrics, N. Y. U. Medical School: 
berculin Test and Its Significance." 



Men Behind the Stars 

5:45-6:00 p.m. 



EACH FRIDAY 



The lives and discoveries of astronomt 
throughout the ages are dramatized in ts 
series, presented by Prof. William H. Bartij 
Jr., of the Hayden Planetarium, and Hi 
Christian Adamson of the American Musei. 



Ill- 1 III rtm ill 



35 



SERIOUS 
MUSIC 



Columbia Broadcasting 

Symphony 

3:00^:00 p.m. 

EACH SUNDAY 


Howard Barlow, brilliant director of the 
Columbia Broadcasting Symphony, this month 
continues his fourth season of Sunday after- 
noon concerts on CBS. 

JUNE 4: Amadeo de Filippi: Concerto Grosso; 
Debussy: Danse Sacree et Danse Profane: 
Mozart: Symphony No. 41 ("Jupiter") . 
JUNE 11: Handel: Oboe Concerto, Mitchell 
MILLER, soloist; t ranch: Les bolides; Men- 
delssohn: "Reformation" Symphony. 
JUNE 18: Ravel: "Mother Goose" Suite: 
Goldmarck: "Rustic Wedding" Symphony. 
JUNE 25: Handel: Concerto Grosso No. 2; 
Mozart: Eine Kleine Nachtmusik; Ives: Largo 
tor strings ; i c/iaiKoti;sA;y; Serenade tor Strings. 


The Hour of Musical Fun 
6:00-6:30 p.m. 

EACH SUNDAY 
STARTING JUNE 4 


This new program, whose keynote is informal- 
ity, tests the musical erudition of four listeners 
each week, led Scott acts as MC, rrank 
Macaluso as judge, David Ross as interme- 
diary, and Alexander Semmler as pianist. 


From the Organ Loft 

9:00-9:25 a.m. 

EACH SUNDAY 


Julius Mattield, outstanding concert organist 
and director of the CBS Music Library, is solo- 
ist on these programs of organ music. 


Columbia Chamber 
Orchestra 

FRIDAY, 3:30-4:00 p.m. 


Howard Barlow, Columbia's noted conductor, 
leads the Columbia Chamber Orchestra in this 
series of Friday afternoon concerts. 


United States Army 
and Marine Bands 

THURSDAY, FRIDAY, 3-3:30 p.m. 

i. 


Band music is played each Thursday and Fri- 
day on Columbia in half-hour programs by the 
United States Army and Marine Bands. 



36 



CBS susnnnc 



PROIiRAMS 



SERIOUS 
MUSIC 

Continued 



Ohio State University 
Concerts 

MONDAY, 3:00^:00 p.m. 



Mid-Western Music 
Camp Series 

MONDAY, 3:00-4:00 p.m. 

BEGINNING JUNE 26 



Exploring Music 

5:00-5:15 p.m. 

EACH MONDAY 



Choral Programs 

Various hours 
JUNE 3 AND 17 



Story of the Song 
3:30-4:00 p.m. 

EACH TUESDAY 



Musical Album 
5:00-5:30 p.m. 

EACH TUESDAY 



Symphony, choral, chamber and band mi 
performed by musical units of Ohio State t 
versity, is heard each Monday on CBS. 
June 5th, the University Symphonic Chi 
Lewis H. Diercks, director; the Univen 
String Quartet, George E. Hardesty, direct 
and the University Chorus and Orchestra v 
perform. 



The annual mid-Western Music Camp Set 
at University of Kansas, Lawrence, Kana 
will be heard on Mondays, beginning June 26 
Orchestra and band concerts will be featur 



Bernard Herrmann, brilliant young CBS c 
ductor, directs the Columbia String Orches i 
this month in shorter symphonic works. 



JUNE 3: University of Florida Glee Club, Jci 
W. De Bruyn, director (3-3:15 p.m.). 
JUNE 17: YMCA of Macon, Ga. broadcast] ; 
from the World's Fair (11-11:15 a.m.). 



Each week outstanding singers of the conci 
stage are presented in selections from 
treasury of songs in English. Genevieve Ro . 
soprano ; Ruth Carhart, contralto ; Willi i ' 
Perry, tenor and Hubert Hendrie, baritone 



Bernard Herrmann conducts the Colum i i 
String Orchestra each Tuesday afternoon i 1 
programs featuring the shorter classical wor . t 



37 



DRAMATIC 
SERIES 



1 


INoriiian Corwin's 


Words Without Music was introduced in a 


"Words Without Music" 


Columbia Workshop performance. Directed 


4:00-4:30 p.m. 


by Norman Corwin, these unusual programs 


EACH SUNDAY 


experimeni wiin me urdiiia ui wuiua cinu aim 




to vitalize poetry lor a larger duuiciicc wn 




June 25th Mr. Corwin repeats his original 




verse drama, "Seems Radio Is Here to Stay." 


The Columbia Workshop 


The Columbia Workshop, now in its third year. 


10:30-11:00 p.m. 


presents unusual radio dramas, employing the 


EACH MONDAY 


latest broadcasting techniques, in experiments 




to widen the scope of the art. 




JUNE 5: "High Boy," by Eustace Wyatt: di- 




rected by Earle McGill. 




JUNE 12: "Handful of Dust," by Evelyn 




Waugh; adapted by James and Llizabethnart: 




directed by Brewster Morgan. 




JUNE 19: "Listen To a Story"— two short 




stories adapted and directed by NormanCorwin. 




JUNE 26: "The Taming of the Shrew," by 




William Shakespeare; directed by George 




Zachary. 


Ray Collins in 


Ray Collins, one of radio's foremost actors. 


"County Seat" 


stars in this new dramatic series as "Doc" 


7:30-8:00 p.m. 


Hackett, small town druggist. The story of 


EACH SATURDAY 


"County Seat" is written by Milton Geiger. 



38 



CBS StSTAiniG PROGRAMS 



RELIGIOUS 
BROADCASTS 



Church of the Air 

10:00-10:30 a.m. 
1:00-1 :30 p.m. 

EACH SUNDAY 



The Church of the Air is presenting its 
consecutive year of Sunday morning and a 
noon broadcasts. Services are conducted 
representatives of the major faiths. 



JUNE 4: Morning— Rev. A. T. Dorf, Ph.D., 
Savior's Danish Lutheran Church, Brook 

Afternoon — Rev. Cornelius P. Muysl 
Fourth Reformed Church in America, PI 
delphia (Dutch Reformed). 

JUNE 11: Morning— Rev. Frederic J. Flem 
D.D., LL.D., S.T.D., Rector, Trinity Chu 
New York (Episcopalian). 

Afternoon — Rev. Aloysius F. Coogan, 
tional Society for the Propagation of 
Faith (Catholic). 

JUNE 18: Morning — Rev. Truman B. D 
lass, Pilgrim Congregational Church, 
Louis. 

Afternoon — Rabbi Max K. Klein, Adatb 
shuran Congregation, Philadelphia. 



JUNE 25: Morning— Rev. Kyle Haselden, ^ 
burton Avenue Baptist Church, Yonkers. 

Afternoon -Yery Rev. Joseph M. Marl 
C.PP.S., Provincial, Society of the Prec 
Blood (Catholic), Carthagena, Ohio. 



RELIGIOUS 
BROADCASTS 



Wings Over Jordan 

10:30-11:00 a.m. 

EACH SUNDAY 



CHILDREN'S 
PROGRAMS 



"March of Games" 
5:45-6:00 p.m. 

TUESDAY AND THURSDAY 



This program of spirituals and religious talks 
is presented by a Negro choir of 35 voices from 
Cleveland and by outstanding Negro leaders 
and educators. 

JUNE 4: Dr. Theo R. Speigner, President Mar- 
tin Luther Institute, Tuscaloosa, Ala. 

JUNE 11: Mrs. Lucy M. Hughes, President 
Woman's Home and Foreign Missionary So- 
ciety of A. M. E. Church, Cameron, Texas. 

JUNE 18: Rev. Carlysle F. Stewart, Pastor St. 
Peter A. M. E. Church, Minneapolis, Minn. 

JUNE 25: Mary McLeod Bethune, President 
Bethune Cookman School, Daytona Beach, Fla. 



Children who like asking questions and chil- 
dren who prefer answering them are given 
opportunity on this bi-weekly CBS program 
directed by Nila Mack. Questions submitted 
by youthful listeners are posed to four equally 
youthful contestants, and prizes awarded. 



"Let's Pretend" 

12:30-1 :00 p.m. 
EACH SATURDAY 



The world's great fairy tales and original fan- 
tasies are dramatized by Nila Mack and pre- 
sented with a cast of child actors. These dramas 
have been a Columbia children's feature for 
nine years. The program has already been 
awarded four prizes this year. 



40 



CBS SUSTAIIIIG PROGRAMS 



PERSONALITIES 



LIGHT MUSIC 



41 



Richard Maxwell 

Q-OO— Q-1 a m 

MONDAY THRU SATURDAY 


D E S C R 1 F 


Richard Maxwell presents six progran 
hymns and inspirational songs each \ 
Homely philosophy in poetry and prose 
ments the songs of the CBS tenor. 


Outdoors with Bob Edge 
5:30-5:45 p.m. 

EACH THURSDAY 


Bob Edge, popular young sportsman, is h 
in this series of informal talks dedicate 
hunting and fishing enthusiasts. 


Major Bowes' 
Capitol Family 

ll:dO a.m.-12:30 p.m. 

EACH SUNDAY 

m 


Major Bowes family includes the Di 
Brothers (Kelly, Jack and Pete), Helen J<, 
ander, soprano; Nicholas Cosentino, te 
Charles Magante, accordionist ; Sam Herj i 
A xylophonist, and Waldo Mayo's Orchestrs 


Ray Block's Varieties 
4:15^:45 p.m. 

EACH THURSDAY 


Ray Block leads his orchestra in these va i 
programs, assisted by guest vocalists ! 
rhythm groups. 


Al Bernard's 
M^pt*i*v IVf infltr*e1fl 

TUESDAY, 4:15-4:45 p.m. 


A streamlined, modern version of the old- 1 
minstrel show. Al Bernard, long a headlin i 
this field of entertainment, is starred. 


National Hillbilly 
Champions 

1U:UU— lU:oU a.m. 
EACH SATURDAY 


Hillbilly music, performed by the nat^a 
leading mountaineer group. Pappy Chesl im 
National Hillbilly Champions, is heard (M 
Saturday morning from station KMOX. 


"It Goes Like This -" 
2:30-3:00 p.m. 

EACH SUNDAY 




Ruth Carhart, Barry Wood, the Four Club en 
and an orchestra all join in reminding )Ul 
how the song hits of the day go. fl 


> 

' li 



J 


j 






1 lUGHT MUSIC 








Jpn 
gsa 
d| 




"Musical Weekly" 
7:30-8:00 p.m. 


Buddy Clark, Columbia's baritone star, acts as 
MC and editor of his weekly, with able assist- 
ance from Nan Wynn, Joe Sodja, guitarist, 




or. 




EACH FRIDAY 


and Leith Stevens' music. 




sunt 




CBS Vocalists 


The Columbia Network schedule of vocal pro- 








Various hours 


grams includes many young singers of popular 




S. 




MONDAY THRU SATURDAY 


songs in many styles and interpretations. 










Among the current vocalists are : 










Clyde Barrie Doris Rhodes 




ICS u 

6),I 






Ruth Carhart Genevieve Rowe 
/\uurcy iviaibii jacK oiiaiixiuii 




eulUII 

;Si 






Barry Wood 




sOid 




Deep River Boys, 


These harmony groups are featured on the 




in in 

m 




Eton Boys, 


Columbia Network throughout the week. Each 






Four Clubmen 


has a distinctive vocal style, and all continue 






Various hours 


to be network favorites. 




A 




Dance Orchestras 


America's leading dance bands provide a full 






Various hours 


schedule of current hits and old favorites to 








MONDAY THRU SUNDAY 


Columbia's listeners each evening. These top 




lami 






ranking bands are scheduled for June : 




— ' 






T 7" A 1 1 T T Ty • 

Van Alexander Henry Kmg 










Charles Baum Kay Kyser 
Cab Calloway Enoch Light 










uei vjOurmey iviaiiy iviainecK 










Jack Fulton Jack Marshard 
Jan Garber Carlos Molina 
George Hamilton George Olsen 
Sammy Kaye Phil Spitalny 










Ted Weems 




I 






42 





MAY PROGRAMS 



Columbia's Special Feature broadcasts are arranged on a week t 
week, sometimes day to day, and even, on occasion, hour to hoii 
basis. One result of this flexibility and timeliness is the followin| 
partial list of May programs which were arranged too late fc 
inclusion in the last month's issue of the Columbia program boof! 



THE EUROPEAN SITUATION 

Tuesday. May 2 

GENEVA-NEW YORK WORLD's FAIR: The for- 
mal opening of the League of Nations 
Pavilion was marked with speeches by Sec- 
retary of Agriculture Henry Wallace and 
Commissioner General Adrian Pelt from 
the World's Fair and by Secretary General 
Joseph Avenol from Geneva, 4:15 — 4:45 
p.m. 

Friday, May 5 

WARSAW: Foreign Minister Josef Beck 
delivered Poland's answer to German 
demands, with Ludwig Krzyzanowski of the 
Polish consulate acting as translator in New 
York. 6:15—7 a.m. His talk was preceded 
by news bulletins, 6— 6:1. 5 a.m. 

ROME -BERLIN -GENEVA -LONDON-PARIS-NEW 
YORK: A CBS roundup of six world news 
centers that evening included Cecil Brown, 
INS correspondent, from Rome: George E. 
Kidd of the UP, from Berlin; William L. 
Shirer, CBS reporter, from Geneva; a two- 
way conversation between Edward R. Mur- 
row in London and Thomas Grandin and 
Pierre de Lanux in Paris, and Mr. Kalten- 
horn in New York, 7:30—8 p.m. 



Sunday, May 7 

WARSAW-GENEVA-PARIS - LONDON -WASHIN 
ton: A CBS roundup of five capitals pr 
sented "The World Today" as see 
hy Frank Smothers. Chicago Daily Neu 
reporter, in Warsaw; William L. Shirer i 
Geneva; Thomas Grandin. in Paris; Edwar 
R. Murrow, in London and Albert Warne 
in Washington, 5— 5:.)() p.m. 

Sunday, May 21 

LONDON-GENEVA- WASHINGTON-NEW YORK 
News of the world came from Edward Mui 
row in London, William L. Shirer in Genev; 
Albert Warner in Washington and Bo ' 
Trout in New York, 5—5 :30 p.m. 

Sunday. May 28 

LONDON-GENEVA-WASHINGTON-NEW YORK 

The same quartet of reporters broadcaf 
later developments from the same four cap 
tals a week later, 5—5:30 p.m. 

THE ROYAL VISIT 

MAY 13: CBS relayed a broadcast fror 
H.M.C.S. Saguenay. bearing the King am 
Queen of England to Canadian shores, 9- 
9:L5 a.m. 



43 



AY 14: Dt)U<ilas Reed, former correspon- 
nt of the London Times and Albert War- 
r, CBS reporter spoke from the British 
id American capitals respectively on the 
ipending royal visit, 5—5:15 p.m. 

AY 17: The arrival of their Majesties at 
uebec was lieard over CBS from 11:15— 
[:30 a.m. The King s speech at the State 
uncheon at Chateau Frontenac was heard. 
15—2:30 p.m. Bob Trout gave a resume 
the royal pair s activities on their first 
ly, 5:30—5:45 p.m. 

AT lo: The arrival of their Majesties at 
,'pe Montreal Stadium was broadcast. 3:30 
4 p.m. 

AY 20: The laying of the corner-stone of 
le new Supreme Court building at Ottawa 
[)■ Queen Elizabeth was heard. 11 :30— 11 :45 

Im. 
AY 21 : The dedication and unveiling of the 
ational \^ ar Memorial at Ottawa was per- 
)rmed by King George, 2:45—3:30 p.m. 

lAY 22: The running of the King's Plate 
as described from Woodbine Park, Toron- 
>. ■) :15— 3 :45 p.m. 

,IAY 24: The Empire Day message was 
elivered l)y King George at Winnipeg, 2:15 
-3:15 p.m. 

UY .')(): I \\v loiirth speech of King George 
I he heard over CBS since his arrival was 
lade at \ ictoria, British Columbia, 6:30 
-6:15 p.m. 

UBLIC AFFAIRS 

lAY 9: Lin \ u-Tang. author of ''The Im- 
lortance of Living" and "My Country and 
ts People."" addressed the World Congress 
riters at the World's Fair. 4—4:15 p.m. 

'Hilip Murray, vice-president of the C.I.O.. 
ave his reasons "\^"hy the \^'agner Act 
-hould Aot Be Amended,'" 10:45-11 p.m. 



MAY 13: Andre Kustelanetz, CBS conduc- 
tor, spoke before a Congressional Committee 
hearing in behalf of a commemorative stamp 
for Stephen Foster. 9:45-10 a.m. 

John W Studebaker, LI. S. Commissioner 
of Education and Theodore T. Hayes, U. S. 
Commissioner at the New \ork World's Fair, 
joined in a salute to Columbia s new 
"Democracy in Action" series, 4^:15 p.m. 

Representative Dewey Short I R I of Mis- 
souri spoke about "WPA Foibles,"' 10:45- 
11 p.m. 

MAY 14: The iSew York \^brld"s Fair and 
the Swiss National Exhibition in Zurich ex- 
changed greetings, with Leland Harrison. 
U. S. Minister to Switzerland. William L. 
Shirer. CBS Central European representa- 
tive and Dr. Emil Kloeti, Mayor of Zurich, 
speaking from Switzerland, and Dr. Victor 
Nef, Swiss Commissioner General to the 
World's Fair, being heard from here. 1 :30- 
2 p.m. 

-MAY' 15: Attorney General Frank Murphy 
chose "Civil Liberties" as his topic before 
the Conference of Mayors, held at the 
Waldorf-Astoria. 2:45-3 p.m. 

MAY 16: The question of "Neutralitv" was 
discussed by Senator Henrik Shipstead 
iFJj of Minnesota. 10:15 11 p.m. 

-MAY 21: ".*^olutioM of the Agricultural 
Problem"' was debated by Senator Edwin C. 
Johnson (D) of Colorado and Representa- 
tive William Lemke f Non-Partisan) of 
North Dakota. 1 :30-2 p.m. 

Secretary of State Cordell Hull opened 
National Foreign Trade week with a broad- 
cast from Washington, 8:4.5 9 p.m. 
William Green, president of the A F of L 
spoke about "Labor's Present-Day Prob- 
lems"" in a reply to Philip Murray's speech 
of May 9, 10:45-11 p.m. 



44 



MAY 22: "The Retailer and the National 
Life" was the topic of Secretary of Com- 
merce Harry L. Hopkins before the National 
Retail Federation Conference. 2:45-3:15 
p.m. 

MAY 23 : Representative Bruce Barton ( R I 
of New York spoke of "Jobs and the National 
Debt," 6:45-7 p.m. 

MAY 25: An anniversary testimonial to 
Monsignor John J. Ryan was broadcast from 
Washington, 7:15-7:30 p.m. 

MAY 27: Representative J. William Ditter 

I R ) of Pennsylvania, took Columbia's audi- 
ence into "The Land of Make-Believe," 
10:45-11 p.m. 

Admiral William D. Leahy, who succeeds 
Blanton Winship as Governor of Puerto 
Rico, in July, spoke from Washington, 10:45 
-11 p.m. 

MAY 29: Secretary of the Treasury Henry 
Morgenthau, Jr. addressed the graduating 
class of the U. S. Coast Guard Academy at 
New London, Conn., along with Assistant 
Secretary Stephen B. Gibbons, Captain E. D. 
Jones, academy superintendent, and Rear 
Admiral R. R. Waesche, the commandant. 
3-3:30 p.m. 

MAY 30: Representative Oscar Youngdahl 
(R) of Minnesota gave his suggestions for 
"Keeping America Out of War," 10:45- 

II p.m. 

SPECIAL EVENTS 

MAY 6: Columbia carried a broadcast direct 
from the main deck of the LT.S.S. "New 
York," at pier in the Hudson River off 72nd 
Street, 12:15-12:30 p.m. 

MAY 13: Jan Garber and his orchestra 
helped to dedicate Columbia's new "Radio 
Center", on Capitol Hill, in Albany, loca- 
tion of affiliated station WOKO, 11:30-12 
midnight. 



MAY 14: Mrs. Elias Compton of Wooste 
Ohio, choice of the Golden Rule Foundatio 
for American Mothers of 1939, was intn 
duced to the radio audience by Mrs. Carri 
Chapman Catt. Charles V. Vickrey, Found 
tion president, was master of ceremonie 
and Mrs. William Dick Sporborg, committ 
chairman, spoke, 4^:30 p.m. 

MAY 16: The "Flying Hutchinsons" rt 
ported to the nation via Columbia from Hi 
de Janeiro, Brazil, on their flight over th 
Western Hemisphere, 5:15-5:30 p.m. 

MAY 20: The "Big 10" track and fiel 
championships were described again fo 
Columbia's listeners by Ted Husing, aid- 
by Jimmy Dolan. 3^ and 4:45-5 p.m. 

MAY 22: Orson Welles read the prize wi 
ning poem for the New York World's Fai 
from the Federal Building, being introduce 
by Mrs. Hugh Bullock, American Acadeni 
of Poets president. Sir Louis Beale, Britis. 
Commissioner General to the Fair, read 
special message from John Masefield, 4:15 
4:30 p.m. ] 

Dr. Herbert G. Eberhardt, president of th' 
International Union of Gospel Mission 
spoke in connection with their 26th annua' 
convention, 5:30-5:45 p.m. ^ 

MAY 25: H. C. Christensen, Ray A. Whic 
den and Dr. Robert L. Swain participate 
in a broadcast on First Aid Week from Ch 
cago, 10:45-11 p.m. 

MAY 31: The first preview of the Intei 
national Polo Matches was conducted b 
Ted Husing, 5:30-5:45 p.m. 

The story of the St. Louis Municipal Oper 
was dramatized at the annual dinner of th 
opera's guarantors, with Nancy McCord a 
soloist. 12-12:30 a.m. 



»off, 
leFoi 
'Us 
rib.( 
ley, 
'■ cerea 



HE SUBMARINE DISASTER 

he sinking of the U. S. Submarine Squalus 
jff the coast of Portsmouth, N. H., on May 
j3, was reported by Columbia at 2:46 p.m. 
ollowing the news flash the Public Affairs 
iepartment of Columbia rushed men to the 
"ene to report the disaster and the progress 
f rescue efforts to the nation. John Fitz- 
lerald of the Public Affairs department. Bob 
'rout, CBS special events reporter, and John 
!nel and Ken Ovington, of station WEEI, 
[ioston, established headquarters in the press 
ffices at Portsmouth, where all special 
roadcast arrangements were made. Colum- 
ia had a boat, the Swan, equipped with 
adio apparatus, and descriptions of the de- 
L^ent of the divers, and the great rescue bell, 
hich successfully brought the 33 survivors 
5 the surface and safety, were broadcast at 
lie spot. Beside the Columbia staff. Navy 
fficials were heard from the Portsmouth 
>avy Yard, and interviews with Navy Depart- 
lent officials came from Columbia's Wash- 
iigton station WJSV. 

i"he complete coverage follows: 

l ESDAY, MAY 23: 

!:46:40-2:47:20 p.m. News bulletin. 

!:01:57-.S:05:13 p.m. News bulletin. 

t:15-4:19:47 p.m. News roundup on sub- 
narine disaster, 

1:23:42-4:29 p.m. News bulletin. 



4:29:10-4:29:17 p.m. News bulletin. 

4:56:30-4:56:40 p.m. News bulletin. 

5:30-5:45 p.m. Albert X^'arner. CBS Wash- 
ington correspondent, interviewed officials 
of the Navy Department, over station WJSV, 
Washington. 

6:30-6:38 p.m. First Program from Ports- 
mouth, N. H. Description of the activity 
around the Portsmouth Navy Yard. 

12:49:36-12:51 :53 a.m. News bulletin. 

WEDNESDAY, MAY 24: 

9:00-9:15 a.m. Program from Portsmouth, 
N. H. 

10:59:30-11:01:53 a.m. Program from 
Portsmouth, N. H. 

11:59:49-12:02:08 p.m. Program from 
Portsmouth, N. H. 

1:44:50-1:47:25 p.m. Program from Ports- 
mouth. N. H. 

4:00—4:15 p.m. Program from Portsmouth. 
N. H. 

7:30-7:31:15 p.m. News bulletin. 

8:30—8:34:56 p.m. Program from Ports- 
mouth. N. H. 

11:15-11:30 p.m. Program from Ports- 
mouth, N. H. 

12:40 a.m. News bulletin. 

12:58 a.m. News summary. 



f 



1 



I 



I 



THE COLUMBIA BROADCASTING SYSTEM 

Sales and administrative offices: 485 Madison Ave., New York • 182 Tremont St.. Boston • 1622 
Chestnut St., Philadelphia • 410 North Michigan Ave., Chicago • 902 Fisher Bldg., Detroit 
4118 Plankinton Arcade Bldg., Milwaukee • Mart Bldg., St. Louis • Hotel Alms, Cincinnati 
625 Second Ave., South, Minneapolis • Wilder Bldg., Charlotte, N. C. • 817 Earle Bldg., X^'ash- 
ington • Columbia Sq., Hollywood • Palace Hotel, San Francisco • 14 Langham PI., W.l, London 



THE COLUIIIIIA 
num BOOK 

CBS SPONSORED PRO(;RAMS: pp. .'{ lo 22 
WABC SPONSORED PROGRAMS: pp. 23 lo 21 
r.BS SUSTAINING PROGRAMS: pp. 25 to 46 



Pul)lishc(l monthly for advertising executives l»y 
THE COLTTMBTA BROADCASTING SYSTEM 
485 Madison Avenue, New York Cily. N. Y. 



IIDEX: COLUMBIA lETWORK CLIEIT 



• AUTOMOTIVE 

CHRYSLER CORPORATION: 

Plymouth, Dodge, DeSoto, 

Chrysler motor cars P^gG 5 

FORD MOTOR COMPANY: 

Ford, Lincoln, Lincoln Zephyr, 

Mercury Page 7 

UNITED STATES RUBBER COMPANY: 

Tires and Rubber Products . . . Page 19 
a CIGARETTES & TOBACCO 

AMERICAN CIGARETTE AND CIGAR COMPANY': 

Pall Mall Cigarettes Page 3 

AMERICAN TOBACCO COMPANY: 

Lucky Strike Cigarettes .... Page 3 

BROWN & WILLIAMSON TOBACCO CORP.: 

Wings Cigarettes Page 21 



LIGGETT & MYERS TOBACCO COMPANY: 

. . . Page 13 



Chesterfield Cigarettes 



PHILIP MORRIS & COMPANY, LTD. : 

Philip Morris Cigarettes .... Page 15 

R. J. REYNOLDS TOBACCO COMPANY: 

Camel Cigarettes, 

Prince Albert Tobacco .... Page 19 



U. S. TOBACCO COMPANY: 

Dill's Best, 

Model Smoking Tobacco 



• CONFECTIONERY 



. Page 19 



EUCLID CANDY COMPANY: 

Candy Bars Page 21 

WM. WRIGLEY JR. COMPANY: 
Wrigley's Doublemint Gum, 
Wrigley's Spearmint Gum . . . Page 19 

^ DRUGS & TOILET GOODS 

AFFILIATED PRODUCTS, INC.: 

Edna Wallace Hopper Cosmetics . Page 3 



ANACIN COMPANY: 

Anacin Page 

BAYER COMPANY: 

Bayer Aspirin Page 

CAMPANA SALES COMPANY: 

Italian Balm, Dreskin, 

Coolies, D.D.D Page 

COLGATE-PALMOLIVE-PEET COMPANY: 

( See also Laundry Soaps) 

Colgate Tooth Powder, 

Palmolive Soap .... Pages 5 and 

DUART MANUFACTURING COMPANY: 

"Creme of Milk" Face Cream, 

Lotion, Lipstick, Cosmetics . . . Page 

INTERNATIONAL CELLUCOTTON 
PRODUCTS COMPANY : 

Kleenex Page 

KOLYNOS COMPANY: 

Kolynos Toothpaste Page 

LADY ESTHER COMPANY: 

Cosmetics Page 

THE LAMBERT COMPANY: 
Listerine Products, 

Prophylactic Brushes Page 

LEVER BROTHERS COMPANY: 
(See also Foods; Laundry Soaps) 
Lux Toilet Soap. 

Lifebuoy Pages 11 and 

NOXZEMA CHEMICAL COMPANY: 
Noxzema Page 

THE PROCTER & GAMBLE COMPANY: 

(See also Laundry Soaps; Foods) 

Ivory Soap, Drene. Teel .... Page 

SOFENZ SALES CORPORATION: 

Sofenz Face Cream Page 

JOHN H. WOODBURY, INC.: 

Woodbury's Powder, 

Soap and Cream Page 



YKTH CHEMICAL COMPANY: 
ill's Nose Drops .... 



Page 19 



FOODS & BEVERAGES 

nvEY's, INC. : 

ari-Rich Products Page 5 

WIPBELL SOUP COMPANY: 
ampbell's Soups, 

eans, and Tomato Juice. . . . Page 5 

VLIFORNIA FRUIT GROWERS EXCHANGE: 
ruit Pectin Page 21 

JNTINENTAL BAKING COMPANY, INC.: 

onder Bread, Hostess Cake . . Page 7 

i;\ERAL FOODS CORPORATION: 
■iee also Laundry Soaps) 
;ll-0 Ice Cream, 

lost Toasties Pages 7 and 9 

AWAIIAN PINEAPPLE COMPANY: 

Dole" Pineapple, 

Dole" Pineapple Juice .... Page 9 

EG. A. HORMEL & COMPANY: 

ormel Soups and Food Products . Page 9 

,EVER BROTHERS COMPANY: 
>ee also Drugs; Laundry Soaps) 
pry Pages 11 and 13 

EHi corporation: 

oyal Crown Cola Page 15 

ET milk sales corporation: 

et Evaporated Milk Page 15 

HE PROCTER & GAMBLE COMPANY: 

Eeealso Toilet Goods; Laundry Soaps) 

■risco Page 17 

& W FINE foods, INC.: 
ood Products Page 21 

EALTEST, INC.: 

ealtest System of Laboratory Control 

f Milk and Ice Cream .... Page 19 



LAUNDRY SOAPS & ACCESSORIES 

COLGATE-PALMOLIVE-PEET COMPANY : 

( See also Drugs & Toilet Goods) 

Concentrated Super Suds . Pages 5 and 7 

THE CUDAHY PACKING COMPANY: 

Old Dutch Cleanser Page 7 

GENERAL FOODS CORPORATION: 

(See also Foods) 

La France, Satina .... Pages 7 and 9 

GRIFFIN MANUFACTURING COMPANY, INC.: 
Griffin Shoe Polishes Page 9 

LEVER BROTHERS COMPANY: 
(See also Drugs; Foods) 

Lux Flakes, Rinso . . . Pages 11 and 13 

THE PROCTER & GAMBLE COMPANY: 

(See also Toilet Goods; Foods) 

Chipso, Ivory, Oxydol .... Page 17 

LUBRICANTS 

AMERICAN OIL COMPANY: 

Amoco-Gas, Orange American Gas Page 3 

ETHYL GASOLINE CORPORATION: 

"Ethyl" Gasoline Page 7 

GULF OIL CORPORATION: 

Motor Oil and Gas Page 9 

THE PURE OIL COMPANY: 

Petroleum products Page 17 

RIO GRANDE OIL, INC. 

Petroleum products Page 21 

MISCELLANEOUS 

PERSONAL FINANCE COMPANY: 

Personal Loan Service .... Page 15 

PRUDENTIAL INSURANCE COMPANY 
OF AMERICA: 

Insurance Services Page 17 

WILMINGTON TRANSPORTATION COMPANY: 

Santa Catalina Island Summer 

Resort Page 21 



II time listed on the following pages is current New York time unless otherwise indicated. 



CBS SPOISORGD PROGRAMS 



AFFILIATED PRODUCTS, INC. 



Edna Wallace Hopper Coijl 



AMERICAN CIGARETTE & CIGAR 
COMPANY 



Pall Mall Cigarettes 



AMERICAN OIL COMPANY 



Amoco-Gas 

Orange Amerif an Cas 



AMERICAN TOBACCO COMPANY Lucky Strike Cigarettes 



ANACIN COMPANY 



Anacin 



4 
1 



BAYER COMPANY 



Bayer Aspirin 



f ji<[lomance of Helen Trent 

1 y ial drama 

gcfilso A. S. BOYLK CO.) 

! 


Mon., Tues., Wed. 
12:30-12:45 p.m. 
.!() CBS stations 

()K1(;| NATES: WBBM 


Blackett-Sample-Hummert, Inc. 


290 Weeks 


lu'c by Malneck 

wMatty Malneck's Orchestra 

ii sical 


Thursday 
7:15-7:30 p.m. 

Kebroadcast 
11:15-11:30 p.iii. 
.')2 CBS stations 

OKICINATES: KNX 


Young & Rubicam, Inc. 


4 Weeks 


(Human Side of the News, 
1 win C. Hill 

! vs 


Mon. thru. Fri. 
6:05-6:15 p.m. 
Kebroadcast 
11:05 11:15 p.m. 
42 CBS stations 
originates: wabc 


The Joseph Katz Company 


47 Weeks 


I'oi Hit Parade 
■la Warnow's Orchestra, 
.arv Ross, Raymond Scott's 
^ui et, Kay Lorraine and the 
ior imiths 

i pular music and vocalists 


Saturday 
9:00-9:45 p.m. 
Rebroadcast 
12 mid.-I2:45 a.m. 
97 CBS stations 

ORIGINATES: WABC 


Lord & Thomas 


165 Weeks 


in Gal, Sunday 

! ial drama 
Se ilso KOLYNOS company) 


Mon., Tues., Wed. 
12:45-1:00 p.m. 
31 CBS stations 
originates: wabc 


Blackett-Sample-Hummert, Inc. 


126 Weeks 



Je< nd Husband 

fit Helen Menken, presented 
>y e Famous Actors' Guild 
• 'ial drama 



Tuesday 
7:30-8:00 p.m. 
30 CBS stations 
originates: wabc 



Blackett-Sample-Hummert, Inc. 407 Weeks 



Tlifigures indicate the total number oj weeks 
^inVhich the client has used CBS facilities. 

I 

! ^ 

I, 



m SPONSORED PROKRAMS 


'1 




r 

' BOWEY'S, INC. 


1 

Dari-Rich Products 


1 












CAMPANA SALES COMPANY 

I 


Italian Balm 
Dreskin 
Coolies 
D.D.D. 






CAMPBELL SOUP COMPANY 


Campbell's Soups 
Campbell's Beans 
Campbell's Tomato Juice 


1 




CHRYSLER CORPORATION 


Plymouth 
Dodge 
DeSoto 
Chrysler 


f 




COLGATE-PALMOLIVE-PEET COMPANY 


Concentrated Super Suds 
Palmolive Soap 

1 


1 

i 


5 




1 


m 



J 




1 


i 


1 








e\ and Rhythm 

itUbdd Hunter, reporter; Dave 
ac , novachordist and Carl 
[olngarten's Orchestra 
1 A- and music 

>\ 


Sunday 

11:00-11:30 a.m. 

Rebroadcast 
2:30-3:00 p.m. 
33 CBS stations 
originates: wbbm 


Soreiisen & Company 


4 Weeks 


ir Nighter 

ill Barbara Luddy and 
,es lemayne 

J ima at the"Little Theater 

( Times Square" 


Friday 

9:30-10:00 p.m. 
51 CBS stations 

ORIGINATES: WBBM 


Aubrey, Moore & Wallace, Inc. 


74 Weeks 


jpi iir 9 'n' Andy 

31,; ' ial comedy-drama 

II 


Mon. thru Fri. 
7:00-7:15 p.m. 
Rebroadcast 
11:00-11 :15 p.m. 
52 CBS stations 


Ward Wheelock Company 


238 Weeks 

k 


Aa ir Bowes' 

)r inal Amateur Hour 

nateurs, with Major Bowes 
( Master of Ceremonies 


Thursday 
9:00-10:00 p.m. 
78 CBS stations 
originates: wabc 


Ruthrauff & Ryan, Inc. 


173 Weeks 

1 


;,|, Jly and Marge 
. 'iaZ drama 

- 


Mon. thru Fri. 
10:15-10:30 a.m. 
Rebroadcast 
4:15-4:30 p.m. 
71 CBS stations 
originates: wabc 


Benton & Bowles, Inc. 


173 Weeks 


1 

P 

ti 

\ 


il op House 

n ng Bess Johnson 
■ nnl drama 


Mon. thru Fri. 
10:30-10:45 a.m. 
Rebroadcast 
4:30^:45 p.m. 
74 CBS stations 
originates: wabc 




176 Weeks 

1 


I 


1 figures indicate the total number of weeks 
n>hich the client has used CBS facilities. 














6 



m mmm programs 



COLGATE-PALMOLIVE-PEET COMPANY 

(^onliiuicd 



Colgate Tooth Powder 



CONTINENTAL BAKING CO., INC. 



Wonder Bread 
Hostess Cake 



THE CIIDAIIY PACKING COMPANY 



Old Dutch Cleanser 



ETHYL GASOLINE CORP. 



"Ethyl" Gasoline 



FORD MOTOR COMPANY 



Ford 
Lincoln 

Lincoln Zephyr 
Mercury 



GENERAL FOODS CORPORATION Jell-0 Ice Cream 





pother 

( al drama 


Mon. thru Fri. 
10:45-11 :00 a.m. 
Rebroadcast 
4:45-3:00 p.m. 
25 CBS stations 

ORIGINATES: WBBM 


Benton & Bowles-Chicago, Inc. 


• 

114 Weeks 


re y Kitty Kelly 

,S (il drama 

ri 


Mon. thru Fri. 
10:00-10:15 a.m. 
Rebroadcast 
4:00^:15 p.m. 
43 CBS stations 
originates: wabc 


Benton & Bowles, Inc. 


223 Weeks 


laeelor's Children 

«/ drama 


Mon. thru Fri. 
9:45-10:00 a.m. 
18 CBS stations 
originates: wbbm 


Roche, Williams & Cunnyng- 
ham. Inc. 


235 Weeks 


luT -Up Time 

tar ig Walter O'Keefe, 
Inc ; Kostelanetz's Orchestra, 
ka\ 'hompson's Rhythm Singers 
nd uest stars 

( nedy and musical variety 
Th series ends on July 3, 
etu: ng August 21) 


Monday 
July 3 only 
8:00-8:30 p.m. 
Rebroadcast 
12:00-12:30 a.m. 
61 CBS stations 
originates: wabc 


Batten, Barton, Durstine & 
Osborn, Inc. 


24 Weeks 


'oi Summer Hour 

ntl lames Melton, Francia WTiite, 
)or 'oorhees' Orchestra, chorus and 
tie louge Reporter" and guest 

^ Steal variety 


Sunday 

9:00-10:00 p.m. 
77 CBS stations 

ORIGINATES: WJR 


N. W. Ayer & Son, Inc. 


274 Weeks 


^e.tie People 

dthiabriel Heatter, Harry von Zell 
nd uests 
/i 'l-life experiences 

1 

II 


Tuesday 
9:00-9:30 p.m. 
Rebroadcast 
12:30-1 :00 a.m. 
63 CBS stations 

ORIGINATES: WABC 


Young & Rubicam, Inc. 


227 Weeks 


Th(gures indicate the total number of weeks 
n lich the client has used CBS facilities. 




8 



^1* 



m SPONSORED PROGRAMS 



GENERAL FOODS CORPORATION 

Continued 



La France 
Satina 



GRIFFIN MANUFACTURING 
COMPANY, INC. 



Griffin Shoe Polishes 



GULF OIL CORPORATION 



Motor Oil and Gas 



HAWAIIAN PINEAPPLE COMPANY 



"Dole" Pineapple 
"Dole" Pineapple Juice 



GEORGE A. HORMEL & COMPANY 



Hormel Soups 

and other Food Products 



9 



(o<E. Brown 

vit Frank Gill and Bill Demling, 
;ordians, Paula Winslow, 
Vlajaret McCrae, vocalist and 
Hay Sosnik's Orchestra 

imedy and musical variety- 



Thursday 
7:30-8:00 p.m. 
Rebroadcast 
11:30-12 mid. 
69 CBS stations 
originates: knx 



Benton & Bowles, Inc. 



227 Weeks 



\o e Jordan, Girl Interne 

rial drama 



II 



Mon., Wed., Fri. 
12:00-12:15 p.m. 
40 CBS stations 

ORIGINATES: WABC 



Young & Rubicam, Inc. 



li: e to Shine, 

wil Hal Kemp's Orchestra 
am juests 

usical variety 



Tuesday 

10:00-10:30 p.m. 
42 CBS stations 

ORIGINATES: WABC 



Bermingham, Castleman 
Pierce, Inc. 



34 Weeks 



Gi ' Musical Playhouse 

wii Erno Rapee, Jane Froman 
BH' [an Peerce 
usical 



Sunday 

7:30-8:00 p.m. 
63 CBS stations 

ORIGINATES: WABC 



Young & Rubicam, Inc. 



281 Weeks 



i 



B( olulu Bound 

kaing Phil Baker, "Bottle", 
the indrews Sisters, and 
Ly Murray's Orchestra 

medy and musical variety 



Wednesday 
8:00-8:30 p.m. 

Rebroadcast 

12 mid.-12:30 a.m. 

61 CBS stations 

ORIGINATES: WABC 



Young & Rubicam, Inc. 



24 Weeks 



It appened in Hollywood 

Wil Martha Mears, John Conte and 
Ede Dunstedter's Orchestra 

usical variety 



Mon., Wed., Fri. 
11:00-11 :15 a.m. 
25 CBS stations 

ORIGINATES: KNX 



Batten, Barton, Durstine & 
Osborn, Inc. 



97 Weeks 



Tl figures indicate the total number of weeks 
in -.hick the client has used CBS facilities. 



10 



m mmm programs 



I 

INTERNATIONAL CELLUCOTTON Kleenex 
PRODUCTS COMPANY 



1 

1 



KOLYNOS COMPANY Kolynos Toothpaste 



LADY ESTHER COMPANY Cosmetics 



THE LAMBERT COMPANY Listerine Products 

Prophylactic Brushes 



LEVER BROTHERS COMPANY Lux Toilet Soap 



Rinso 













ie Honor, Nancy James 

!0-:irring Barbara Weeks and 
^ecWever 

.•■ial dm ma 


Mon. thru Fri. 
12:15-12:30 p.m. 
40 CBS stations 
ORIGINATES: WABC 


Lord & Thomas 


• 

104 Weeks 






iSe 


Gal, Sunday 

■■ial drama 

llso ANACIN company) 


Thurs. and Fri. 
12:45-1:00 p.m. 
31 CBS stations 
originates: warc 


Blackett-Sample-Hummert. Inc. 


393 Weeks 


III 


1 


&u 
Or 

II 


Lombardo and His 
lestra 

*pul(ir niusic 


Monday 

10:00-10:30 p.m. 

Beginning July 17, 
9:30 10:00 p.m. 
47 CBS stations 

ORIGINATES: WABC 


Pedlar & Ryan, Inc. 


290 Weeks 


1 


1 


Sr. 


id Central Station 

amatic sketches 


Friday 

10:00-10:30 p.m. 
51 CBS stations 

ORIGINATES: WABC 


Lambert & Feasley, Inc. 


104 Weeks 




1 

J 

I 

r 


rh 

vit 
Tl 


Lux Radio Theatre 

stars of stage and screen 
ama; Cecil B. DeMille, director 
series ends on July 10, 
ing September 11 ) 


Monday 

9:00-10:00 p.m. 
58 CBS stations 
26 CBC stations 

ORIGINATES: KNX 


J. Walter Thompson Company 


188 Weeks 


I- 

|: 

■| ; 


1 

3 
V 

( 

r 

1 


Ji{ Town 

taiing Edward G. Robinson 
vit Claire Trevor 
ama 

n series ends on July 4, 
Hi ling September 19) 

II 


Tuesday, July 4 
8:00-8:30 p.m. 
Rebroadcast 
11:30-1 2 a.m. 
59 CBS stations 
26 CBC stations 

ORIGINATES: KNX 


Ruthrauff & Ryan, Inc. 


153 Weeks 1 

1 


"t- 

i 

II 


f 















T^figures indicate the total number of weeks 
in\'hich the client has used CBS facilities. 



12 



m SPOISORO PROGRAIHS 



LEVER BROTHERS COMPANY 

Continued 



Rinso 



Spry 



Lux Flakes 
Lux Toilet Soap 



LIGGETT & MYERS TOBACCO COMPANY Chesterfield Cigarettes 



NEHI CORPORATION 



Royal Crown Cola 



1 

lie 


Powell 


Tuesday, Jul) 11 


Rulhrauff iS. R) an. Inc. 


* 1 

153 Weeks 




Vlartha Raye, Parkyakarkus, 


and lo only 






jU( 


jluskin s Orchestra, Guest stars 


8:00-9:00 p.m. 








'siccd variety and comedy 


Rebroadcast 






Til 


scrips eruls on July 18, 


11:30 p.m.-}2:.W a.m. 






etii 


iiig September 19 ) 


59 CBS stations 








26 CBC stations 










ORIGINATES: KNX 






in 


MSter 


Mon. thru Fri. 




145 Weeks 


lit 
ill 


Ruth Chatterton, Alice Frost 


11:30-11:45 a.m. 






inc. 


lartin Gabel 


Rebroadcast 






2:00-2:15 p.m. 








ial drama 








67 CBS stations 










26 CBC stations 










ORIGINATES: WABC 






iu 


Jenny 8 Keal Lile stories 


Mon. thru Fri. 




izo Weeks 




aniatic sketches 


11:45-12 noon 










Rebroadcast 










2:15-2:30 p.m. 






1 




60 CBS stations 










26 CBC stations 






1 




originates: wabc 






TU 
111 


Life and Love oi Or. Susan 


Mon. thru r ri. 


J. Walter Ihompson Go. 


zu weeKs 




((// drama 


z:i5-z:oO p.m. 










Rebroadcast 










5:15-5:30 p.m. 










63 CBS stations 






1 




ORIGINATES : WABC 








Whiteman and His 


Wednesday 


Newell-Emmett Co., Inc. 


337 Weeks 


br 


lestra^ with Joan Edwards, 


8:30-9:00 p.m. 






Clc 


V Dennis, and The Modernaires 


Rebroadcast 






1 


usical Variety 


11:30-12 mid. 










92 CBS stations 










ORIGINATES: ON TOUR 






L 


;ve It or Not Ripley 


Friday 


Batten, Barton, Durstine & 


14 Weeks 




tsical variety 


10:30-11 :00 p.m. 


Osborn, Inc. 








75 CBS stations 










ORIGINATES: WARC 







n 

in 



figures indicate the total number of weeks 
hich the client has used CBS facilities. 



CBS SPOKSORGD PROGRAMS 



NOXZEMA CHEMICAL COMPANY 



Noxzema 



PERSONAL FINANCE COMPANY 



Personal Loan Service 



PET MILK SALES CORPORATION 



Pet Evaporated Milk 



PHILIP MORRIS & COMPANY, LTD. 



Philip Morris Cigarettes 



THE PROCTER & GAMBLE COMPANY 



Teel 
Drene 



Oxydol 



15 

























* ^ 






'r<e88or Quiz 

fit Bob Trout 

(, estions and answers 


Saturday 
8:30-9:00 p.m. 
6 CBS stations 

ORIGINATES: WABC 


Ruthrauff & Ryan, Inc. 


CO Weeks 








Barclay's Daughters 

.rial drama 

J 


Mon. thru Fri. 
2:00-2:15 p.m. 
28 CBS stations 

ORIGINATES: WABC 


Blackett-Sample-Hummert, Inc. 


86 Weeks 






a| 

te 



B rday Night Serenade 

Eastman, soprano; Bill Perry, 
n , and Gustav Haenschen's 
nestra and Chorus 
usical 


Saturday 
9:45-10:15 p.m. 
53 CBS stations 
originates: wabc 


Gardner Advertising Company 


295 Weeks 






Mi y Lee Taylor 

lioi- economist 

jusehold advice 


Tues. and Thurs. 
11:00-1 1:15 a.m. 

Rebroadcast 
1:45-2:00 p.m. 
60 CBS stations 
originates: kmox 










JoLiny Presents 

Jolny Green's Orchestra, Drama- 
tiz( Short Stories, Floyd Sherman, 
Ro r Kinney, Genevieve Rowe, 
"B erly", Glenn Cross, Ray Bloch's 
Sw g 14 

(isirni variety and dramatic interludes 


Friday 

8:30 9:00 p.m. 
Rebroadcast 
11:30-12:00 p.m. 

^-.A PRC; ctotl/^no 

.)4' (_.X3o siaiions 
originates: wabc 


The Biow Company, Inc. 


146 Weeks 






K 

vvi 


r 'kerbocker Playhouse, 

1 Elliott Lewis and Guest Stars 
ama 


Sunday 

10:00-10:30 p.m. 
57 CBS stations 
originates: wbbm 


H. W. Kastor & Sons 


239 Weeks 






Th Goldbergs 

rial drama 


Mon. thru Fri. 
1:00-1 :15 p.m. 
27 CBS stations 

ORIGINATES: WABC 


Blackett-Sample-Hummert, Inc. 


) 

\ 

\ 
\ 


|l 




in 

1 


?ures indicate the total number of weeks 
«,ich the client has used CBS facilities. 






16 







m mmm programs 



THE PROCTER & GAMBLE COMPANY Ivory 

(.ontinued 



Chipso 

Crisco 



Drene 



Chipso 



PRUDENTIAL INSURANCE COMPANY Insurance Services 

OF AMERICA 



THE PURE OIL COMPANY Petroleum Products 



R. J. REYNOLDS TOBACCO COMPANY Camel Cigarettes 

Prince Albert Smoking Tol 



I 



17 



U' Can Be Beautiful 

erial drama 



R id of Ufe 

erial drama 

T 8 Day Is Ours 

erial drama 

Ji mie Fidler 

hllywood news reporter 
1 1 s series ends on July 25, 
re ning September 12) 



IMtihattan Mother 

erial Drama 



Mon. thru Fri. 
1:15-1 :30 p.m. 
32 CBS stations 
originates: wabc 

1:30-1:45 p.m. 
27 CBS stations 

ORIGINATES: WBBM 

1:45-2:00 p.m. 

35 CBS stations 

ORIGINATES: WABC 

Tuesday 
7:15-7:30 p.m. 
Rebroadcast 
11. 15-1 1:30 p.m. 
56 CBS stations 

ORIGINATES: KNX 

Mon. thru Fri. 
9:30-9:45 a.m. 
11 CBS stations 

ORIGINATES: WBBM 



Compton Advertising, Inc. 



Pedlar & Ryan, Inc. 



Compton Advertising, Inc. 



H. W. Kastor & Sons 



Pedlar & Ryan, Inc. 



\^ en a Girl Marries 

erial drama 



Mon. thru Fri. 
2:45-3:00 p.m. 
49 CBS stations 

ORIGINATES: WABC 



Benton & Bowles, Inc. 



5 Weeks 



K tenborn Edits the News 

ews Analysis 



i 



" londie" 

w 1 Penny Singleton and 
A bur Lake 

)omestic comedy 
L'rtsJulyS) 

B ) Crosby's Orchestra 

w 1 Johnny Mercer, singer, 
ai The Bobcats 

lusical variety 



Sun. and Tues. 
10:30-10:45 p.m. 
35 CBS stations 

ORIGINATES: WABC 



Monday 
7:30-8:00 p.m. 
Rebroadcast 
10:30-11:00 p.m. 

86 CBS stations 

ORIGINATES: KNX 

Tuesday 

9:30-10:00 p.m. 

87 CBS stations 

ORIGINATES: ON TOUR 



Leo Burnett Company, Inc. 



9 Weeks 



William Esty & Company, Inc. 



313 Weeks 



I 



Th igures indicate the total number of weeks 
m hich the client has used CBS facilities. 



m SPOiSORED PROGRAMS 



SEALTEST, INC. 



Sealtest System of Laborat 
Control of Milk and Ice Crei 



UNITED STATES RUBBER COMPANY Tires and Rubber Productsi 



U. S. TOBACCO COMPANY 



Dill's Best «l 
Model Smoking Tobacco 



JOHN H. WOODBURY, INC. 



Woodbury's Powder, '■ 
Soap and Cream Bii 



WM. WRIGLEY JR. COMPANY 



Wrigley's Doublemint Gun ■ 



Wrigley's Spearmint Gum '< ' 



WYETH CHEMICAL COMPANY 



Hill's Nose Drops 



19 



oilAi' Family and Mine 

r 



Mon. thru Fri. 
2:30-2:45 p.m. 
36 CBS stations 

ORIGINATES: WABC 



McKee & Albright, Inc. 



9 Weeks 



Ra aond Paige, 
99 [en and a Girl 

H'it Guest Vocalists 

, isical 



Friday 



9:00-9:30 p.m. 
82 CBS stations 

ORIGINATES: WABC 



Campbell-Ewald Company 
of New York, Inc. 



47 Weeks 



Mcel Minstrels 

wit Pom Howard and George 
Sht on, the Eton Boys and 
Ra Bloch's Orchestra 
medy and music 



Monday 
8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 
53 CBS stations 
originates: wabc 



Arthur Kudner, Inc. 



213 Weeks 



"T i Parker Family' 

sta: ng Leon Janney 

mestic comedy 
(St s July 7) 



Friday 

7:15-7:30 p.m. 

Rebroadcast 
11:15-11 :30 p.m. 
34 CBS stations 

ORIGINATES: WABC 



Lennen & Mitchell, Inc. 



124 Weeks 



i[ way to Hollywood 

^^otion-picture talent quest 

Sc. tergood Baines 

rial drama 



Sunday 

6:30-7:00 p.m. 
62 CBS stations 

ORIGINATES: KNX 

Mon. thru Fri. 
11:15-11:30 a.m. 

Rebroadcast 
5:00-5:15 p.m. 
66 CBS stations 

ORIGINATES: WBBM 



Frances Hooper Advertising 
Agency 

Neisser-Meyerhoff, Inc. 



270 Weeks 



ITh Romance of Helen Trent 

rial drama 

(Sdlso AFFILIATED PRODUCTS, INC.) 



Thurs. and Fri. 
12:30-12:45 p.m. 
30 CBS stations 

ORIGINATES: WBBM 



Blackett-Sample-Hummert, Inc. 215 Weeks 



•1*1 



' Tl figures indicate the total number of weeks 
in >hich the client has used CBS facilities. 



20 



m SPOISORED PROGRAMS 



COLUMBIA 
PACIFIC 
NETWORK 



BROWN & WILLIAMSON TOBACCO 
CORPORATION 



Wings Cigarettes 



CALIFORNIA FRUIT GROWERS EXCHANGE Fruit Pectin 



DUART MANUFACTURING COMPANY 



"Creme of Milk" Face Crcc . 
Lotion, Lipstick, Cosmetics (|^" 



S AND W FINE FOODS, INC. 



S & W Coffee 

S & W Canned Foods 



SOFENZ SALES CORPORATION 



Sofenz Face Cream 



COLUMBIA 
CALIFORNIA 
NETWORK 



EUCLID CANDY COMPANY 
OF CALIFORNIA, INC. 



Candy Bars 



RIO GRANDE OIL, INC. 



Petroleum Products 



WILMINGTON TRANSPORTATION 
COMPANY 



Santa Catalina Island 
Summer Resort 



21 



lev, Views and Sport 
Re ews by Hughes 

:nts news 



Sun., Mon., Wed. 
and Friday 
8:30-8:45 p.m. pst 

ORIGINATES: KSFO 



Russell M. Seeds Co., Inc. 



39 Weeks 



Fie her Wiley 

If s and features 
IT series ends July 19) 



Wednesday 
2:00-2:15 p.m. PST 

ORIGINATES: KNX 



Lord & Thomas 



7 Weeks 



Sp' ling Bee 

wit Tom Breneman 
.11 series ends July 9) 



I 



Sunday Erwin, Wasey & Co. 

7:00-7 :30 p.m. pst 

ORIGINATES: KSFO 



24 Weeks 



I V nt a Divorce 

amatic sketches 



Friday 

8:00-8:15 p.m. pst 

ORIGINATES: KNX 



Emil Brisacher and Staff 



37 Weeks 



Be ity Secrets 

Iks 



Tuesday 

11:30-11 :45 a.m. 

PST 

originates: knx 



Richard E Connor 



6 Weeks 



\n id Ballot Box 

wit Sam Hayes 
Th leople vote 



Monday 

7:15-7:30 p.m. pst 

ORIGINATES: KNX 



Sidney Garfinkel 
Advertising Agency 



84 Weeks 



Ca ng All Cars Monday Hixson-O'Donnell, Inc. 291 Weeks 





dice file dramatizations 


9:00-9:30 p.m. pst 

ORIGINATES: KNX 






a 

il 


Una Fun Quiz 

Gary Breckncr 
an-on-street interviews 


Mon. thru Fri. 
2:15-2:30 p.m. pst 

ORIGINATES: KNX 


Neisser-Meyerhoff, Inc. 


6 Weeks 







* Tl figures indicate the total number of weeks 
ir chich the client has used CBS facilities. 



22 



SPOISORED PROGRAMS i 



GENERAL MILLS, INC. 
PROCTER & GAMBLE COMPANY 
SOCONY-VACUUM OIL COMPANY 



Wheaties 
Ivory 

Mobiloil and Mohilgas 



BOSCO COMPANY 



Bosco (Milk Amplifier) 



BROWN & WILLIAMSON TOBACCO 
CORPORATION 



Tobacco Products 



BULOVA WATCH COMPANY 



Bulova Watches 



GORDON BAKING COMPANY 



Silvercup Bread 



LIGGETT DRUG COMPANY, INC. 



Fountain Service 



MANHATTAN SOAP 


Sweetheart Toilet Soap 




MELVILLE SHOE COMPANY 


Thom McAn Shoes 




PACKERS TAR SOAP, INC. 


Packers Tar Soap 
Packers Scalptone 


1 


POSTO-PHOTO 


Photographic Developing 
and Enlarging Service 

1 





23 



I 





1 

All 

Yai 

1 


ome games of New York 
;ee8 and New York Giants 

n -by-play description 
Arch McDonald 


Mon. thru Fri. 
Approx. 3:10- 
5:15 p.m. 
Sat. Approx. 
2:25-4:30 p.m. 


Knox-Reeves, Inc. 
Compton Advertising, Iiif. 
J. Stirling Getchell 


■i 

10 Weeks 




I 


i Program 


Mon. thru Sat. 

6:00-6:05 p.m. 

1 


Kenyon & Eckhardt, Inc. 


21 Weeks 




Sp 


•t Review 


Mon., Wed., Fri. 
6:15-6:30 p.m. 


Russell M. Seeds Company 


12 Weeks 




Til 


e Signals 


Mon. thru Sun. 
10 Times daily 


The Blow Company 


512 Weeks 




Ac 

n 


irding to Hoyt 

seball previews with Waits Hoyt 


Mon. thru Fri. 
3:00-3:10 p.m. 
Saturday 
2 -15-2 -25 D m 


N. W. Ayer & Son, Inc. 


10 Weeks 




Th 

fea 


Morning Almanac, 

ring Phil Cook 


Mon., Wed., Fri. 
7:30-7:45 a.m. 


Neff-Rogow, Inc. 


24 Weeks 


— 


0( 


ities in the News 


Mon., Wed., Fri. 
8:00-8:05 a.m. 


Franklin Bruck Advertising Corp. 


10 Weeks 




Ea 

h 


y Morning News 


Mon. thru Sat. 
7:45-8:00 a.m. 


Neff-Rogow, Inc. 


30 Weeks 




Pa 


^ers Sports Review 


Tues., Thurs., Sat. 
6:15-6:30 p.m. 


Stack-Goble Agency 


18 Weeks 




Tl 

fca 


Morning Almanac, 
ring Phil Cook 


Mon., Wed., Fri. 
7:15-7:30 a.m. 


Redfield-Johnstone, Inc. 


1 Week 



ygures indicate the total number of weeks 
lick the client has used W'ABC facilities. 



24 



CBS SUSTAiniG PROfiRAIHS 



The programs "By Columbia" for July are planned within a 
triple frame of Interest, Timeliness, and Balance. This insures a 
program schedule as alive and varied as the world it portrays; as 
flexible as the interests of the millions who listen. Because of this 
flexibility, so intrinsic to radio, smaller details of the schedule given 
here are subject to change. These day-to-day changes are usually 
reported in local newspaper radio listings. 

For your convenience, the Columbia sustaining programs listed 
on the following pages are grouped in these nine classifications: 



1. DRAMATIC SERIES Page 26 

2. SPECIAL EVENTS Page 27 

3. PUBLIC AFFAIRS Page 29 

4. EDUCATIONAL PROGRAMS .... Page 31 

5. SERIOUS MUSIC Page 34 

6. RELIGIOUS BROADCASTS .... Page 36 

7. CHILDREN'S PROGRAMS Page 38 

8. PERSONALITIES Page 38 

9. LIGHT MUSIC Page 39 

ADDENDA:. JUNE PROGRAMS Page 41 



DRAMATIC 
SERIES 



Columbia X^brkshop 
Festival 

10:00-10:30 p.m. 

EACH THURSDAY, BEG. JULY 6 
10:00-11 :00 p.m. 
THURSDAY, JULY 20 



The Columbia Workshop celebrates its third 
anniversary on the air, with a 13-week Festi- 
val, during which eight of the most famous 
\^'orkshop productions will be revived, and 
four new radio plays and one new adaptation 
will be produced. Included among the new 
plays is William Saroyan's "Radio Play," 
while Archibald MacLeish's famed "The Fall 
of the City," first produced on the Workshop 
will be among the revivals. The Festival also 
brings back Irving Reis, former Workshop 
producer, since "gone Hollywood," who will 
direct and produce three of the plays from that 
city. An unusual feature of the Festival is that 
the public will be admitted for the first time 
to the plays, both in New York and Hollywood. 
The schedule for July: 

JULY 6: "The Half-Pint Flask," by DuBose 
Hey ward ; adapted and directed by Irving Reis. 



JULY 13: "Never Come Monday," by Eric 
Knight; adapted by Stephen Fox; directed by 
William N. Robson. 



JULY 20: "John Brown's Body," by Stephen 
Vincent Benet; adapted and directed by Nor- 
man Corwin. (A full-hour broadcast.) 

JULY 27: "A Trip to Czardis," by Edwin Gran- 
berry; adapted by James and Elizabeth Hart 
and directed by Brewster Morgan. 



26 



CBS SUSTAIinC PROURAMS 



DRAMATIC 
SERIES 

C.unthuifd 



SPECIAL EVENTS 



27 



The Adventures of 


A new series in which the adventures of 


r.i 


Ellery Queen 


Queen and his assistant, Nikki, are drama! 




8:00-9:00 p.m. 


beiore a jury oi tour prominent armchai 


e-9 


EACH SUNDAY 


tectives," who give their opinion on w 


's 




guilty before the true solution is enai 


d. 1 




George Zachary directs and produces the 


0- •' 




gram. 


f 


RiiiTfilo Siitntnei* Triefttt*e 

MJtAiiaKK9 k^UAKAAlA^l AMlCCtLX^ 


X lie LJlXl.i.a.i.\j L^Ulllllld 1 liC'dll C 1CLL1XI19 lU 


le 


3:30-4:00 p.m. 


air with another program of summer st 


k, 


EACH FRIDAY 


acted by Buffalo's leading players. 






F? fi V (^r*l line onf* of fanio'c "forpiTi net" ar" 


s, 


'Toiintv Seat" 


ei'ai'G in tniG fiT'jimatir' GPfiPc "Orir* rTapl 

oLdl 3 111 L1119 UI dilldLlI^ oC<l do LJ\J\j llaLI 


t 


/ :3U-o:0U p.m. 


cm nil town rl ni co"! ct T^nf gItit v r%i *'("n 


tv 


EACH SATURDAY 


OCdt io Wl llLCll JJ Y iVXllLtJll VJClc^Ci • 




Horse Racing 


Bryan Field begins a heavy month of 


:e 


4:00-4:30 p.m. 


calling for Columbia, with the close of A 


e- 


SATURDAY, JULY 1, 8, 15, 22, & 29 


duct, and the opening oi Ji,mpire Lity. Un 




TTTCCriAV TITTV A. 
1 U tlSilA 1 , J U Li 1 ^ 


1, Field describes the Gazelle Stakes, last s 




MONDAY, JULY 31 


run on Long Island until September. Mo 






to Empire City, Field's schedule for Jub 


s: 




JULY 4: Demoiselle Stakes. 






JULY 8: Fleetwing Stakes. 






JULY 15: Empire City Handicap. 






JULY 22: Butler Handicap. 






JULY 29: Yonkers Handicap. 






JULY 31 : Opening day at Saratoga. 






1 



South Dakota 
Jubilee Celebration 

11:00-11 :30 p.m. 
SUNDAY, JULY 2 



The South Dakota Jubilee Celebration is held 
at Mt. Rushmore, in the Black Hills, where 
Gutzon Borglum has completed the carving of 
the faces of Washington, Jefferson, Lincoln 
and Theodore Roosevelt out of the solid gran- 
ite on the mountain's side. Beside Borglum, 
who is the host, others heard are Governor 
Harlan J. Bushfield of South Dakota, and 
William S. Hart, old-time Western film star. 



Stars and Stripes Handicap The Stars and Stripes Handicap, feature holi- 

6:15-6:30 p.m. day attraction at the Arlington Park Race 

TUESDAY JULY 4 Track, near Chicago, is brought to Columbia's 

fans by announcers Frank Ashley and Ken 

Ellington of WBBM. 



All Star Baseball 
Game 

1:15-3:30 p.m. 

TUESDAY, JULY 11 



The 7th annual AU-Star baseball game, held 
this year at the Yankee Stadium, in New York, 
is given the coverage its importance deserves 
by Columbia. Three announcers, all experi- 
enced enthusiasts of the game, report it. The 
play-by-play is given by Arch McDonald, who 
this year is calling all the home games of the 
Yankees and Giants, and France Laux, who 
does the calling daily at KMOX, for St. Louis 
fans. The color is handled by Mel Allen, who 
takes care of the same assignment during the 
season. This year the teams are being picked 
by Gabby Hartnett of the Chicago Cubs, and 
Connie Mack, of the Philadelphia Athletics, to 
whom Joe McCarthy of the Yankees, waived 
the honor. 



28 



CBS SISTAIIIM PROGRAMS 



PUBLIC 
AFFAIRS 



Canada Day at the 
World's Fair 

2:30-3:15 p.m. 

SATURDAY, JULY 1 



Mrs. F. D. Roosevelt 

5:00-5:30 p.m. 

SUNDAY, JULY 2 



Francis B. Sayre 
10:45-11:00 p.m. 

SUNDAY, JULY 2 



Col. Louis A. Johnson 

10:45-11 :00 p.m. 

TUESDAY, JULY 4 



Herbert Hoover 

10:30-11 :00 p.m. 

THURSDAY, JULY 6 



Canada Day is celebrated at the New 5 
World's Fair, with speeches from the st s 
the Canadian building by Prime Mi sl 
William L. MacKenzie King of Canada, . iy( 
Fiorello H. LaGuardia of New York, ( )V( 
Whalen, Fair president, and Edward J. i 
U. S. Commissioner-General to the Fair( 



Mrs. Franklin D. Roosevelt presents the) 
garn Medal to Marian Anderson, rem ni 
Negro singer, as the American Negro wl h 
the outstanding record of achievemeri 
year. The presentation is made at th(iOi 
annual conference of the National Assoc ;io 
for the Advancement of Colored People lel 
at Richmond, Virginia. 



Francis B. Sayre, Assistant Secretary of ati 
discusses America's commercial policy 
trade agreements program, from Washiitoi 



"Democracy and National Defense" t 
topic of Col. Johnson, Assistant Secret; 
War, speaking before the Institute of lb 
Affairs, at the University of Virginia. 



Former President Herbert Clark H v 
speaks before the international convent 
Christian Endeavor Societies, being h( 
the Cleveland Public Hall. 



m 



II 



29 



I 



Representative Celler 

10:45-11:00 p.m. 

TUESDAY, JULY 11 


Representative Emanuel Celler ( D) of New 
York delivers his postponed speech on "The 
New Alien and Sedition Laws." 


Professor Moore 

3:30-3:45 p.m. 
THURSDAY, JULY 13 


Professor Herbert Moore of Mount Holyoke 
College speaks of "Vocation Problems and 
How to Meet Them," from the convention of 
the National Federation of Business and Pro- 
fessional Women's Clubs in Kansas City. 


John R. Steelman 

10:45-11:00 p.m. 
SUNDAY, JULY 16 


John R. Steelman, director of conciliation of 
the Department of Labor, takes up the subject 
of "Conciliation." 


"Bull Session" 
2:00-2:30 p.m. 

EACH SATURDAY. BEG. JULY 1 


Students from a group of mid-western univer- 
sities hold informal and impromptu discus- 
sions on important topics, from Chicago. 


"This Week In 
Washington" 

SATURDAY. 6:30-6:45 p.m. 


Albert Warner, new CBS correspondent in 
Washington, reviews the important develop- 
ments in the political scene there. 


The World Today 

5:00-5:30 p.m. 

EACH SUNDAY 


Columbia's audience hears CBS representa- 
tives—Edward Murrow in London, William L. 
Shirer in Central Europe, Thomas Grandin in 
Paris and Albert Warner in Washington — 
report the latest news developments in "The 
World Today." 


"X^'omen in the World 
of Tomorrow" 

12:15-12:30 p.m. 

EACH SATURDAY 


This new series, presented under the auspices 
of CBS and the Women's National Radio 
Committee, features outstanding women. 



30 



CBS SlJSTAinK PROGRAMS 



EDUCATIONAL 
PROGRAMS 



CBS ADULT 
EDUCATION BOARD 



Americans at Work 
7:00-7:30 p.m. 

KACH SATURDAY 



The programs on this page are presentai 
of the Department of Education, arranged tb 
the counsel of Columbia's Adult Educnn 
Board. Members of the Board, represent, 
of the nation's leading educators and p [[■ 
cists, are : 

LYMAN BRYSON, chairman spencer miller, jr. 



STRINGFELLOW BARR 
WILLIAM BENTON 
HARRY WOODBURN CHASE 
ROBERT I. CANNON, S. J. 
ALVIN S. JOHNSON 
HENRY R. LUCE 



RUTH BRYAN ROHDE 
THOMAS V. SMITH 
GEORGE EDGAR VINCEN1 
WILLIAM ALLEN WHIT) 
RAY LYMAN WILBUR 
JOSEPH H. WILLITS 



Portrayals of many of the varied jobs at 
make up the intricate web of American in is 
trial life; with the voices of workers broi 
by CBS directly from tunnels, laboratoil 
ranches, filling-stations and worksltji 
throughout the land. The July schedule: i 
JULY 1 : Librarian. j 
JULY 8: Model. 
JULY 15: Lumber Worker. 
JULY 22: Tugboat Captain. 
JULY 29: Musical Instrument Maker. 



The People's Platform 
7:30-8:00 p.m. 

KACH WEDNESDAY 



Following the program of July 5 from u\ 
Francisco, which has Senator Elbert D.Thi a? 
(D) of Utah and Representative Noal 1 
Mason (R) of Illinois, discussing "Can It ! 
pen Here?" "The People's Platform" ret 
to the East. On July 12 "A Third Tern 
President" will be taken up, followed on K 
19 by the question: "Do We Need a Fee al 
Arts Program?" Lyman Bryson continut as 
director of the series. 



31 



EDUCATIONAL 
PROGRAMS 



Democracy in Action 

2:00-2:30 p.m. 

EACH SUNDAY 


This is a new series of 26 programs designed 
to show the people of the United States how 
their government operates. The series is pre- 
sented by CBS in cooperation with the U. S. 
Office of Education. 


Adventures in Science 
5:45-6:00 p.m. 

EACH MONDAY 


Watson Davis interviews prominent scientists 
on these programs presented in cooperation 
with Science Service, Inc. 

JULY" 3: Dr. Reuben T. Shaw, president of the 
National Education Association and head of 
the science department of the Northeast High 
School, Philadelphia, discusses science's place 
in schools and daily life in an address entitled 
"More Exact Knowledge," from the NEA 
meeting in San Francisco. 

JULY 10: Dr. Vern 0. Knudsen, professor of 
Physics and dean of Graduate Study, Univer- 
sity of California, discusses "The Conquest of 
Noise." 


National Education 
Association Convention 

3:00-3:30 p.m. 
6:45-7:00 p.m. 
TUESDAY, JULY 4 


"Crisis in Czechoslovakia," written by A. 
Murray Dyer for Columbia's"American School 
of the Air" program, is re-enacted before 8,000 
educators at the NEA convention in San Fran- 
cisco. In a later broadcast that day. five promi- 
nent people speculate on the discussion, "If I 
Went Back to School." 


Of Men and Books 
5:15-5:30 p.m. 

EACH WEDNESDAY 


Representative T. V. Smith (D) of Illinois 
continues to review current books, first as 
critic and philosophy professor, then as states- 
man, in this unusual series. 



32 



CBS StSniinU PROURIMS 



EDUCATIONAL 
PROGRAMS 

Cuntinucd 



What Price America? 

2:00-2:30 p.m. 

SATURDAY, JULY 1 

1:30-2:00 p.m. 

EACH SATURDAY THEREAFTER 



The story of the natural resources of Ami 
— their original abundance, gradual depl 
and present efforts at conservation— is 
through dramatizations presented by CE 
cooperation with the U. S. Dept. of Intf J 



Highways to Health 

5:30-5:45 p.m. 

EACH TUESDAY 



The New York Academy of Medicine arrt 
these medical talks for the layman. Dr. 
Galdston, executive secretary of the Mdlj 
Information Bureau, is in charge. 

JULY 4: Dr. Herman Sharlit, dermatolci 
Post Graduate Medical School and Hospil 
"Your Cosmetics and the New Federal 
metic Law." 

JULY 11: Dr. Edward L. Kellogg, prof«j( 
of surgery and attending surgeon, Polycl 'if 
"Gastro-Duodenal Ulcer." 

JULY 18: Dr. Wendell L. Hughes, senior?! 
,tant surgeon, New York Eye and Ear Ini 
ary, "The Eyes Have It." 

JULY 25: Dr. G. W. Graves, professor of 
eases of children, N. Y. U. Medical Scli 
"The Child's Health and His Adult Associa i.'i 



Men Behind the Stars 
5:45-6:00 p.m. 



EACH FRIDAY 



The lives and discoveries of astrono 
throughout the ages are dramatized in li^ 
series, presented by Prof. William H. Ba n. 
Jr., of the Hayden Planetarium, and n> 
Christian Adamson of the American Mus m. 



1 



33 



SERIOUS 
MUSIC 



Philharmonic Symphony 
Stadium Concerts 

9:00-10:30 p.m. 

EACH WEDNESDAY, BEG. JULY 5 


The famed summer concerts of the New York 
Philharmonic Symphony Orchestra, in Lewis- 
ohn Stadium, are again carried by Columbia. 
Aaron Copland, composer and author, acts 
as commentator for the series. Three new 
conductors are heard in July; Efrem Kurtz 
on July 5, Frieder Weissmann on July 12 
and 19, and Erich Leinsdorf on July 26. 


Columbia Broadcasting 
Symphony 
3:00-4:00 p.m. 
EACH SUNDAY 


Howard Barlow, brilliant director of the 
Columbia Broadcasting Symphony, this month 
continues his fourth season of Sunday after- 
noon concerts on CBS. 

JULY 2: Moussorgsky: Khovanstchina; la) 
Prelude; (b) Persian Dance; Tschaikowsky: 
Symphony No. 5 in E Minor. 

JULY 9: Gershwin Memorial Concert by Paul 
Whiteman and his orchestra, augmented by 
members of the Columbia Symphony Orches- 
tra, with Jane Froman, Roy Bargy, Rosa Linda 
and Frank Signorelli as soloists, and Deems 
Taylor as commentator. 

JULY 16: All Johann Strauss program. 


Glyndebourne Festival 
3:00-3:30 p.m. 
FRIDAY, JULY 7 


The annual Glyndebourne Opera Festival, 
held on the estate of Capt. John Christie, sixty 
miles from London, this year features Verdi's 
opera, "Macbeth." Portions of Act 11 are car- 
ried by Columbia, with Margherita Grandi as 
Lady Macbeth, and Farncisco Valentino as 
Macbeth, assisted by the Festival orchestra, 
directed by Fritz Busch. 



34 



CBS SUSTAiniG PROGRAMS 



SERIOUS 
MUSIC 

Continued 



The Hour of Musical Fun 



This new program, whose keynote is info ' 



EACH SUNDAY 
STARTING JULY 2 


each week. Ted Scott acts as MC, Im 
Macaluso as judge, David Ross as int ne 
diary, and Alexander Semmler as pianis i 


From the Organ Loft 

9:00-9:25 a.m. 
EACH SUNDAY 


Julius Mattfeld, outstanding concert orj lis 
and director of the CBS Music Library, is 1( 
ist on these programs of organ music. 


Mid-Western Music 
Camp Series 

MONDAY, 3:00-4:00 p.m. 


Orchestra and band concerts are featur al 
the annual mid-Western Music Camp Si( 
at University of Kansas, Lawrence. Kans . ' 


Exploring Music 
5:00-5:15 p.m. 

EACH MONDAY 


Bernard Herrmann, brilliant young CBSjn 
ductor, directs the Columbia String OrcliJ 
this month in shorter symphonic works. ' 


Story of the Song 

3:30-4:00 p.m. 

EACH TUESDAY 


Outstanding concert singers are present ii 
selections from the treasury of songs in ig 
lish. Genevieve Ro we, soprano ; William F T. 
tenor and Hubert Hendrie, baritone. 


Musical Alhum 

5:00-5:30 p.m. 

EACH TUESDAY 


Bernard Herrmann conducts the Coin bia 
String Orchestra each Tuesday afterno( in 
programs featuring the shorter classical w 


United States Army 
and Marine Bands 

THURSDAY, FRIDAY, 3-3:30 p.m. 


Band music is played each Thursday aiK ri 
day on Columbia in half-hour programs i 
United States Army and Marine Bands. 


Columhia Chamber 
Orchestra 

FRIDAY, 3:30-4:00 p.m. 


Howard Barlow. Columbia's noted condi or.j 
leads the Columbia Chamber Orchestra i hial 
series of Friday afternoon concerts. 1 



35 



RELIGIOUS 
BROADCASTS 



Church of the Air 


The Church of the Air is presenting its 8th 


10:00-10:30 a.m. 


consecutive year of Sunday morning and after- 


1:00-1:30 p.m. 


noon broadcasts. Services are conducted by 


EACH SUNDAY 


representatives oi the major laitns. 




JULY 2: /V/ornmg— Rev. William Pearson Mer- 




rill, pastor-emeritus, Brick Presbyterian 




Church, New York. 




Afternoon — Di\ Ernest C. Wilson, Christ 




Church ( Unity ) , Los Angeles. 




JULY 9: Morning — Rev. Harold R. Browne, 




First Christian Church of Philadelphia ( Dis- 




ciples OI Lhrist ) . 




Afternoon — Kew Joseph I. Malloy, C. S. P, 




Paulist fathers, JNew York. 




JULY 16: Mor/ung— Rev. John Clark Williams. 




First Methodist Protestant Church, Columbus, 




Ohio. 




Afternoon — Rahhi Nathan A. Perilman, Con- 




gregation Emanu-El, New York. 




JULY 23: Morning— Rev. Harold Adye Prich- 




ard. Rector, St. Mark's Church (Episcopal), 




New York. 




^/ie/v;oon— Elder Bryant S. Hinckley, former 




president, Northern States Mission, in Chi- 




cago (Mormon). 




JULY 30: /Wording -Rev. Daniel E. Weigle, 




Philadelphia Association of Congregational 




Churches. 




Afternoon — Rev. John J. Scall). diocesan di- 




rector. Society for the Propagation of the 




Faith, New York. 



^•1 



36 



PROGRAMS I 

I 

This program of spirituals and religioi' 
is presented by a Negro choir of 35 voicf 
Cleveland and by outstanding Negro . 
and educators. i 

JULY 2: Bishop Edward Thomas Senby 
estant Episcopal Church, Cleveland. 

JULY 9: George W. Conrad of Cinci^ 
president of the National Catholic Intei 
Federation. 

JULY 16: W. A. Fountain Jr., presidt 
Morris Brown University, Atlanta, Ga. 

JULY 23: D. E Martinez, D.D., presiding |l 
of the Tuscaloosa District, A. M. E5 
Churches, Tuscaloosa, Ala. 

JULY 30: Dr. J. W. Hey wood, president 
ristown College, Morristown, Tenn. 



World's Fair Vesper Three vesper service programs are i ri 

Services over the Columbia network from the Ne' fc 

5:30-6:00 p.m. World's Fair Temple of Religion. On 1 

SUNDAY, JULY 2, 9 AND 16 the Concord Baptist Choir of Brookl 

Negro group of 130 voices is heard, fo w 
July 9, by the Blessed Martin Choral ' ie 
of New York, and the Trinity Lutheran ( i 
Choir of White Plains on July 16. 



The Sixth World Congress of the Baptist orld 
Alliance, held at Atlanta, Ga., feature pir 
ituals by a choir of 2,000 Negro voice; with 
an address by a special guest. 



CBS SllSTAiniG 



RELIGIOUS 
BROADCASTS 

Continued Wings Over Jordan 

10:30-11 :00 a.m. 
EACH SUNDAY 



Baptist World Alliance 

2:30-3:00 p.m. 

SATURDAY, JULY 22 



37 



i 



CHILDREN'S 
PROGRAMS 



ERSONALITIES 



"March of Games" 
5:45-6:00 p.m. 
TUESDAY AND THURSDAY 

4:30-4:45 p.m. 

WEDNESDAY, JULY 12 


Children who like asking questions and chil- 
dren who prefer answering them are given 
opportunity on this hi-weekly CBS program 
directed by Nila Mack. Questions submitted 
by youthful listeners are posed to four equally 
youthful contestants, and prizes awarded. On 
Wednesday, July 12, Arthur Ross, the school- 
boy master-of-ceremonies and Sybil Trent, 
11-year-old "Miss Drum Major" of the pro- 
gram, quiz four models at the Fall fashion 
show of children's clothes, held at the Hotel 
New Yorker. 


"Let's Pretend" 
12:30-1 :00 p.m. 
EACH SATURDAY 


The world's great fairy tales and original fan- 
tasies are dramatized by Nila Mack and pre- 
sented with a cast of child actors. These dramas 
have been a Columbia children's feature for 
nine years. The program has already been 
awarded four prizes this year. 


"The Alil)i Cluh" 

7:00-7:30 p.m. 

SUNDAY, BEGINNING JULY 9 


Columbia begins a new series, in which a 
group of men and women, confronted with 
dramatized situations, are asked what the\ 
would do in similar cases. The man and 
woman winning compete for the grand prize. 
Earle McGill directs and Leith Stevens' or- 
chestra provides the musical background. 



38 



m mnmu programs 



Interviews with Hollywood's stars each 
is the feature of this new series of new 
stories about the film capital, starring G 
McCall, Hollywood reporter. 



Richard Maxwell Richard Maxwell presents six prograi 

9:00-9:15 a.m. hymns, inspirational songs and homely p 

MONDAY THRU SATURDAY ophv each week. 



LIGHT MUSIC 



Outdoors with Boh Edge 

7:45-8:00 p.m. 

EACH FRIDAY 


Bob Edge, popular young sportsman, is a 
in this series of informal talks dedical 
hunting and fishing enthusiasts. 




Major Bowes' 
Capitol Family 

11:30 a.m.-12:30 p.m. 
EACH SUNDAY 


Major Bowes' Family includes the 1 1 
Brothers (Kelly, Jack and Pete), Helen 1 
ander, soprano; Nicholas Cosentino, 1( 
Charles Magante, accordionist; Sam He| 
xylophonist, and Waldo Mayo's Orchesti! 




Ray Block's Varieties 

4:15-4:45 p.m. 

EACH THURSDAY 


Ray Block leads his orchestra in these v i 
programs, assisted by guest vocalists a 

rhythm groups. ' 

ll 




Al Bernard's 
Merry Minstrels 

TUESDAY, 4:1.5-4:45 p.m. 


A streamlined, modern version of the oli i 
minstrel show. Al Bernard, long a headli i 
this field of entertainment, is starred. 




National Hillhilly 
Champions 

9:30-10:00 a.m. 

EACH SATURDAY 


Hillbilly music, performed by the na' 
leading mountaineer group. Pappy Che? 
National Hillbilly Champions, is heard 
Saturday morning from station KMOX. 


11 - 

nil 

( 



PERSONALITIES 

(Continued) 



Man Ahout Hollywood — 
George McCall 

9:00-9:30 p.m. 

MONDAY, BEGINNING JULY 17 



"Suniiiier Colony" willi 


Buddy Chirk, popular young Cohinihia l)ari- 


Buddy Clark 


tone, hrings a guest artist from the night eluhs 


{]:00-a:30 p.m. 


each week in this new summer series. He is 


EACH FRIDAY 


assisted by Walter Gross, pianist, and Leith 




Stevens and his orchestra. 


Cos Vocalists 


The Columbia Network schedule of vocal pro- 


Various hours 


grams includes many young singers of popular 


MONDAY THRU SATURDAY 


songs in many styles and interpretations. 




Among the current vocalists are: 




Judith Arlen Audrey Marsh 




Clyde Barrie Doris Rhodes 




Ruth Carhart Genevieve Rowc 




Michael Loring Jack Shannon 




Barry Wood 


Deep River Boys, 


These harmony groups are featured on the 


Eton Boys, 


Columbia Network throughout the week. Each 


Four Clubmen 


has a distinctive vocal style, and all continue 


Various hours 


to be network favorites. 


Dance Orchestras 


America's leading dance bands provide a full 


Various hours 


schedule of current hits and old favorites to 


MONDAY THRU SUNDAY 


Columbia's listeners each evening. These top 




ranking bands are scheduled for July: 




Count Basie George Hamilton 




Charles Baum Harry James 




Ben Bernie Henry King 




Cab Calloway Enoch Light 




Del Courtney Carlos Molina 




Eddy Duchin Harry Owens 




Shep Fields Ted Weems 




Jan Garber Barry Wood 




Sterling Young 



40 



1^ O ^ : JUNE PROGRAMS 

Columbia's Special Feature broadcasts are arrauged on a week» 
week, sometimes day to day, and even, on occasion, hour to hc'r 
basis. One result of this flexibility and timeliness is the followi' 
partial list of June programs which were arranged too late : 
inclusion in the last month's issue of the Columbia program bo(. 



PUBLIC AFFAIRS 

JUNE 3 and 17: The National Organization 
for Decent Literature opened a campaign, 
with speeches from South Bend, Indiana, by 
The Most Rev. John E Noll, Bishop of Fort 
Wayne, on June 3, and The Rev. John 
Cavanagh of the University of Notre Dame 
on June 17, 5:15—5:30 p.m. 

JUNE 4: Former Governor John G. Winant 
of New Hampshire, was interviewed in Ge- 
neva, Switzerland, by William L. Shirer, CBS 
European correspondent, 1 :30-l :45 p.m. 

JUNE 6: Carmel Snow, editor of "Harper s 
Bazaar," previewed Fall and Winter fur 
fashions at the 20th annual Fur Fashion 
Show, at the Waldorf-Astoria, 10:45-11 p.m. 

JUNE 9: The aims of the National Catholic 
Social Action Congress were discussed by 
Monsignor John A. Ryan of Catholic Uni- 
versity, 4:45-5 p.m. 

JUNE 10: A special program of WKRC's 
"Safety Patrol" broadcast brought speeches 
by City Manager C. 0. Sherrill of Cincin- 
nati, Claude V. Courter, Superintendent of 
Public Schools, Judge Otis R. Hess, of the 
Cincinnati Traffic Court, and William G. 
Wiley, publisher of the Cincinnati Enquirer 



and president of the Chamber of Commei , 
with AI Bland, chief of the "Safety Patrc 
conducting the program, 2:45-3 p.m. 

Senator Robert R. Reynolds ( D ) of No i 
Carolina, discussed "Foreign Affair 
10:45-11 p.m. 

JUNE 12: President Roosevelt addressed ■ 
graduating class of West Point, 11 :45 a.i - 
12 noon. 

JUNE 14: Major Benjamin H. Namni d 
Lew Hahn, general manager of the 
tional Retail Dry Goods Association spcj 
at a dinner to Harold R. Young, for ij 
years Washington representative of 
organization, 10:45-11 p.m. 

I 

JUNE 18: The Far Eastern situation wasc 
cussed by Christopher Chancellor, genel 
manager in the Far East for Renter's, Bri 
news agency, on leave in London. 1 : - 
2 p.m. 

"The Dies Committee" was the topic f 
Representative J. Parnell Thomas ( R I of ^ « 
Jersey, Committee member, 10:45-11 p- 

JUNE 19: "International Understandii 
was the theme of speeches by The R • 
Ralph A. Ward, Bishop of Central Chi • 
and T. A. Warren, of the National Educat i 



.ecutive Committee of Great Britain, at the 
)tary International Convention, Cleve- 
id, 5:30-5:45 p.m. 

. NE 20: President Robert M. Hutchins of 
2 University of Chicago, spoke on "In- 
l lectual Freedom," 10:45-11 p.m. 
I 

. NE 22: The President's new "lending- 
ending" plan was discussed in detail by 
bert \^ arner, Columbia's Washington rep- 
>entative, 3:30-3:45 p.m. 

NE 22: Messmore Kendall, president gen- 
al of the Sons of the American Revolu- 
m. spoke in behalf of "\oung Citizen's 
n ." held June 25, 6:45-7 p.m. 

le ninth annual speech tournament of the 
ational Forensic League, with radio an- 
luncing included for the first time, was 
Id in Los Angeles, with Thomas Free- 
irn-Smith of the KNX announcing staff. 

chief judge for the radio event. 10:45- 

p.m. 

NE 23: The homecoming speech of King 
^orge VI, from historic Guildhall. London, 
I well as the speech of greeting by Sir 

ank Bowater. Lord Mayor, was heard by 
)lumbia"s audience, with description by 
[oward Marshall of BBC, 9:10-9:45 a.m. 

:ne 24: "The 76th Congress So Far and 
jhy" was explained by Representative 
IbertE. Austin (Rj of Connecticut, 10:45— 
p.m. 

NE 25: Maurice Samuels, author, took up 
he Refugee Problem in Relation to Pal- 
|tine,"' in connection with the 42nd annual 
nvention of the Zionist Organization in 
tnerica, 2 :45-3 p.m. 



Iph Morgan, Claudette Colbert, James 
igney, Frank Capra, Charles Brackett, 



Jean Arthur. Melvyn Douglas and Pat 
O'Brien participated in a discussion con- 
demning the government's abandonment of 
the Federal Arts Project. The meeting was 
presided over by Marc Connelly, 4:30^:45 
p.m. 

Miles W. Vaughn, former UP Far Eastern 
manager and Robert Aura Smith of the New 
York Times, analyzed the present Far East- 
ern crisis, with Albert Warner giving official 
^Washington's reaction during the regular 
CBS series "The World Today," 5-5:30 p.m. 

Sir William Crawford, president of Incor- 
porated Practitioners in Advertising in 
Great Britain, introduced by Col. William 
H. Rankin, gave his opinion of American 
contemporaries, 10:45-11 p.m. 

JUNE 26: The annual award dinner of the 
National Federation of Press Women at the 
X'ialdorf-Astoria brought Presidents Will- 
iam S. Paley of CBS and Lenox Lohr of 
NBC, Alfred J. McCosker of Mutual, and 
Grover Whalen, president of the New York 
World's Fair to the microphone, with an in- 
troduction by Mrs. Joseph E. Goodbar. Fed- 
eration founder and president, and John S. 
Young, World's Fair Radio Director as em- 
cee, 10:30-11 p.m. 

JUNE 27: Carmel Snow returned to describe 
the Fall hat show by Lily Dache at the Coty 
Building, \World s Fair, 4^:15 p.m. 

"Youth in Industry" was the subject of Rep- 
resentative Mary Norton ( D ) of New Jersey, 
10:45-11 p.m. 

JUNE 28: The "L^nited States Employment 
Service" w as praised by Secretary of Labor 
Frances Perkins, before it left the Labor De- 
partment July 1 to join the new Federal 
Security Agency, 10:45-11 p.m. 



JUNE 29: Chairman John I). M. HainiUoii 
of the Re|nihli< aii National Connniltcc. in- 
troduced by Percy A. Miller, Jr., chairman 
of the Republican Committee of Essex 
County, N. J., spoke of the party's present 
state, 6:45-7 p.m. 

SPECIAL EVENTS 

JUNE 2: Charles Gardner described the dis- 
aster involving the British submarine 
"Thetis, " from Liver])ool. 6:45-7 j).m. 

JUNE 8: "The Flying Hutchinsons." winging 
their way homeward, reported to the Colum- 
bia audience from Lima, Peru, 5:15-5:30 
p.m. 

JUNE 10: The 5()th anniversary of the iincn- 
tion of Thomas A. Edison's kinetescope was 
celebrated in Hollywood at the Ambassador 
Hotel by Bob Hope, Dorothy Lamour, Tito 
Guizar, Linda Ware and Anson Week's or- 
chestra, conducted by Victor Young. Jack 
Benny and Cecil B. DeMille were the emcees 
of this program, produced by Irving Reis, 
formerly of CBS and Bob Hussey, 1-1 :30 
a.m. 

JUNE 14: Mrs. James Morris, national presi- 
dent of the American Legion Auxiliary, and 
the St. Cecilia Choir of 50 voices, partici- 
pated in the special Flag Dag program from 
Boston, 4:15^:45 p.m. 

JUNE 15: The huge benefit staged at Madi- 
son Square Garden for the benefit of Chris- 
tian German Refugees was carried over the 
Columbia network, and included Mary Mar- 
tin, Burns and Allen, Fairchild and Carroll, 
Ethel Waters, and Mario Chamlee, with 
Eddie Cantor and Deems Taylor as emcees, 
12:30-1 a.m. 



.lUNE 17: Ted Musing described the aiiiui 
invitation Track Meet at Princeton, in whiej 
(ireat Britain's Sidney Wooderson lost tl' 
mile race to Chuck Fenske, among othei, 
5:30-6:30 p.m. 

John Reed King flashed the results of tl; 
annual Poughkeepsie Regatta to the Colui 
bia audience direct from the finish lir 
6:30-6:45 p.m. 

JUNE 17, Jo and 19: Bob 'JVoul, (^olunibiii 
special events reporter, and Clyde Houli 
son, Columbia's short wave engineer, we 
aboard the Atlantic Clipper on its fligl 
across the Atlantic. Trout kept in clo 
touch with the United States in a series > 
broadcasts, beginning on June 17, after tl 
Clipper's departure 16:45-7 p.m.), fc 
lowed with another report, (11:30-11:' 
p.m. I . He also heckled "Professor Quia 
(i!:3()-9 p.m.). The next day Trout hadr 
conversation with William L. Shirer, on Y 
way to the United States aboard the nf ' 
Maiiielania (10:30-10:45 a.m.), and th^ 
described the arrival on the Continent fro| 
Lisbon, Portugal (5-5:15 p.m.). On Juj 
19, Trout was heard from Marseilles, (6:4| 
7 p.m. ) , while on June 20 he spoke fro' 
Paris, on the "Time to Shine " program, (1' ^ 
10:30p.m.). ||^ 

JUNE ly, 21 and 24: William L. Shin | 
aboard the new Maiiretania, bounding I 
ward the United States, compared trips \vi 
Trout (10:30-10:45 a.m.); interview 
passengers and crew members (June 1 
5:15-5:30 p.m. and June 21, 5:45-6 p.m. 
and was interviewed himself by George Pi • 
nam upon arrival here. 9:15-9:30 p.m. 

JUNE 27: Bob Trout, returning to the Unit 
States aboard the Nieuw Amsterdam, inti 
viewed the Captain during the "Time 
Shine" program, 10-10:30 p.m. 



43 



i 



1111 Li 
boni 

i* 
IS (1« 



m 



THE COLUMBIA BROADCASTING SYSTEM 

Sales and administrative offices: 485 Madison Avenue, New York • 182 Treniont Street, Boston 
1622 Chestnut Street, Philadelphia • 410 North Michigan Avenue, Chicago • 902 Fisher Build- 
ing, Detroit • Mart Building, St. Louis • Hotel Alms, Cincinnati • 625 Second Avenue. South. 
Minneapolis • Wilder Building, Charlotte, N. C. • 817 Earle Building. Washington • Columbia 
Square, Hollywood • Palace Hotel, San Francisco • 14 Langham Place, W. 1, London 



;bs program book • august, 193 




This drawhig was made in 1882. It predicted that niusic, news, 
drama and philosophy ii ould be available with street-car trans- 
portation by 1952. As predictions go, this wasn't very far off. 
6.250.000 d/tlon/obiles in the United States, now carry niusic, 
news, drama and philosophy with them as they ride — by radio! 



THE rOLlllttlilA 

tmm BOOK 

CBS SPONSORED PROGRAMS: pp. 3 to 22 
WABC SPONSORED PROGRAMS: pp. 2.S to 24 
CBS SUSTAINING PROGRAMS: pp. 25 to 44 



Published monthly for advertising executives by 
THE COLUMBIA BROADCASTING SYSTEM 
485 Madison Avenue. New York City, N. Y. 



i 



IIDEX: COLUMBIA lETWORR CLIEIS 



AUTOMOTIVE 



• DRUGS & TOILET GOODS 



I 



CHRYSLER CORPORATION: 

Plymouth, Dodge, DeSoto, 
Chrysler motor cars . 



Page 5 



FORD MOTOR COMPANY : 

Ford, Lincoln. Lincoln Zephyr. 

Mercury Page 9 

UNITED STATES RUBBER COMPANY: 

Tires and Rubber Products . . . Page 19 



CIGARETTES & TOBACCO 

AMERICAN CIGARETTE AND CIGAR COMPANY : 
Pall Mall Cigarettes Page 3 

AMERICAN TOBACCO COMPANY: 

Lucky Strike Cigarettes .... Page 3 
BROWN & WILLIAMSON TOBACCO CORP. : 

Wings Cigarettes Page 21 

LIGGETT & MYERS TOBACCO COMPANY: 

Chesterfield Cigarettes .... Page 13 

PHILIP MORRIS & COMPANY. LTD. : 

Philip Morris Cigarettes . . . . Page 15 

R. J. REYNOLDS TOBACCO COMPANY: 
Camel Cigarettes, 

Prince Albert Tobacco .... Page 17 
STEPHANO BROTHERS: 

"Marvels" Cigarettes Page 21 



U. S. TOBACCO COMPANY : 

Dill's Best, 

Model Smoking Tobacco . 
CONFECTIONERY 



Page 19 



EUCLID CANDY COMPANY: 

Candy Bars Page 21 



WM. WRIGLEY JR. COMPANY: 
Wrigley's Doublemint Gum. 
Wrigley's Spearmint Gum 



AFFILIATED PRODUCTS, INC.: 

Edna Wallace Hopper Cosmetics . Paj 3 
ANACIN COMPANY: 

Anacin Paj 3 

BAYER COMPANY: 

Bayer Aspirin Paj 3 



CAMPANA SALES COMPANY : 
Italian Balm. Dreskin. 
Coolies, D.D.D. . . . 



. Paa 



Page 19 



COLGATE-PALMOLIVE-PEET COMPANY: 

(See also Laundry Soaps) 
Colgate Dental Cream. 
Palmolive Shave Cream. | 
Palmolive Brushless Shave . . . Pap! 
Colgate Tooth Powder, 
Palmolive Soap Paj 

INTERNATIONAL CELLUCOTTON I 

PRODUCTS COMPANY: 

Kleenex Pajll 

KOLYNOS COMPANY: 

Kolynos Toothpaste Pa<ll 

LADY ESTHER COMPANY: 

Cosmetics P^J^l 

THE L.\MBERT COMPANY: 

Listerine Products, 
Prophylactic Brushes Paj 11 

LEVER BROTHERS COMPANY: \ 

(See also Foods; Laundry Soaps) 

Lux Toilet Soap Pa; 13 

THE PROCTER & GAMBLE COMPANY: 

(See also Laundrv Soaps; Foods) 
Drene, Teel Pa; 15 

SOFENZ SALES CORPORATION : 

Sofenz Face Cream Pa;(2 

JOHN H. WOODBURY, INC.: 
Woodbury's Powder, 
Soap and Cream . . .... Pai:iS 

WYETH CHEMICAL COMPANY: 

Hill's Nose Drops Pa;' IS 



FOODS & BEVERAGES 

)WEy"s. inc.: 

ari-Rich Products Page 5 

iMPBELL SOUP COMPANY: 
anco-Ameritan Spaghetti, 
impbell s Soups, 

;ans, and Tomato Juice .... Page 5 
)NTINENTAL BAKING COMPANY, INC.: 



onder Bread. Hostess Cake . . Page 7 
:neral foods corporation : 

rce also Laundry Soaps) 
11-0 Ice Cream, 

jst Toasties Page 9 

Waiian pineapple company: 
Dole" Pineapple, 

Dole" Pineapple Juice .... Page 11 



•:0. a. HORMEL & COMPANY: 

Sormel Soups and Food Products . Page 1 1 

;;VER BROTHERS COMPANY: 
iee also Drugs; Laundry Soaps) 



)ry . . . ' Page 13 

pHI CORPORATION: 

ioyal Crown Cola Page 1 3 

feT MILK SALES CORPORATION: 

5t Evaporated Milk Page 15 

'iE PROCTER & GAMBLE COMPANY: 
'ee also Toilet Goods; Laundry Soaps) 
risco Page 1 7 

I 

& W FINE FOODS, INC.: 

jod Products Page 21 

1:altest, INC. : 

'altest System of Laboratory Control 
Milk and Ice Cream .... Page 1 9 

I 



LAUNDRY SOAPS & ACCESSORIES 

')LGATE-PALM0LIVE-PEET COMPANY : 

ee also Drugs & Toilet Goods) 

tncentrated Super Suds . . . Page 7 
.rtagon Products Page 21 



THE CUDAHY PACKING COMPANY: 

Old Dutch Cleanser Page 7 

GENERAL FOODS CORPORATION: 

(See also Foods) 

La France, Satina Page 9 

GRIFFIN MANUFACTURING COMPANY, INC.: 
Griffin Shoe Polishes Page 9 

LEVER BROTHERS COMPANY: 
(See also Drugs; Foods) 

Lux Flakes, Rinso Page 13 

THE PROCTER & GAMBLE COMPANY: 

(See also Toilet (roods; Foods) 

Chipso, Ivory, Oxydol . . Pages IS and 1 7 

LUBRICANTS 

AMERICAN OIL COMPANY: 

Amoco-Gas, Orange American Gas Page 3 

ETHYL GASOLINE CORPORATION : 



"Ethyl" Gasoline Page 7 

GULF OIL CORPORATION: 

Motor Oil and Gas Page 9 

THE PURE OIL COMPANY : 

Petroleum products Page 17 

RIO GRANDE OIL, INC.: 

Petroleum products Page 21 

WILSHIRE OIL COMPANY, INC.: 

Polly Gas Page 21 

MISCELLANEOUS 

PARAMOUNT PICTURES, INC.: 

Paramount Pictures Page 13 

PERSONAL FINANCE COMPANY: 

Personal Loan Service .... Page 15 

PRUDENTIAL INSURANCE COMPANY 
OF AMERICA: 

Insurance Services Page 17 



I time listed on the following pages is cvrrent New York time unless otherwise indicqted- 




AFFILIATED PRODUCTS, INC. 



I 

Edna Wallace Hopper i 



AMERICAN CIGARETTE & CIGAR 
COMPANY 



Pall Mall Cigarettes 



AMERICAN OIL COMPANY 



Amoco-Gas 

Orange American Gas 



AMERICAN TOBACCO COMPANY 


Lucky Strike Cigarettes 1 


ANACIN COMPANY 


Anacin ■ 
1 



BAYER COMPANY 



Bayer Aspirin 



^"Pfm^omance of Helen Trent 



ial drama 



Mon., Tues., Wed. 
12:30-12:45 p.m. 
30 CBS stations 
originates: wbbm 



Blackett-Sample-Huminei t. Inc. 



295 Weeks 



*t ^; by Malneck 

th latty Malneck's Orchestra 

W ical 

liirsries ends August 24) 



Thursday 
7:15-7:30 p.m. 
Rebroadcast 
11:15-11:30 p.m. 
52 CBS stations 
originates: knx 



Young & Rubicam, Inc. 



9 Weeks 



le luman Side of the News, 
Evin C. Hill 



Men. thru Fri. 
6:05-6:15 p.m. 

Rebroadcast 
11:05-11:15 p.m. 
42 CBS stations 
originates: wabc 



The Joseph Katz Company 



52 Weeks 



)u Hit Parade 

arV^arnow's Orchestra, 
ini Ross, Raymond Scott's 
uir t. Kay Lorraine and the 
er; Macs 
I 'lilar music and vocalisis 



Saturday 
9:00-9:45 p.m. 
Rebroadcast 
12 mid.~12:45 a.m. 
97 CBS stations 
originates: wabc 



Lord & Thomas 



170 Weeks 



Jr .ai, Sunday 

Sell drama 

fe ;o KOLYNOS company) 



Men., Tues., Wed. 
12:45-1 :00 p.m. 
31 CBS stations 
originates: wabc 



Blackett-Sample-Hummert. Inc. 



131 Weeks 



i"< d Husband Tuesday Blackett-Sample-Huramert, Inc. 412 Weeks 

th elen Menken, presented 7:30-8:00 p.m. 

tl^ Famous Actors' Guild 30 CBS stations 

S,Tl drama originates: wabc 




he ;ures indicate the total number of weeks 
' I 'ch the client has used CBS facilities. 



ll 



m SPONSORED PROGRAMS 



BOWEY'S, INC. 



CLIENT 



Dari-Rich Products 



CAMPANA SALES COMPAISY 




Italian Balm 
Dreskin 
Coolies 
D.D.D. 



CAMPBELL SOUP COMPANY 



Franco-American Spagh( 



CAMPBELL SOUP CO.ViPANY 



Campbell's Soups \ 
Campbell's Beans 
Campbell's Tomato Juict 



CHRYSLER CORPORATION 



Plymouth 

Dodge 

DeSoto 

Chrysler 



COLGATE-PALMOLIVE-PEET COMPANY 



Colgate Dental Cream 
Palmolive Shave Cream 
Palmolive Brushless ShM 







1 

al. 
ler 

W 


tid Rhythm 

Id Hunter, reporter; Dave 
ovachordist and Carl 
irten's Orchestra 

nd music 


Sunday 

11:00^11:30 a.m. 
Rebroadcast 
2:30-3:00 p.m. 
33 CBS stations 
originates: wbbm 


Sorensen & Company 


* 

9 Weeks 


%t 

1 E 
Tr 
ha 


ighter 

rbara Luddy and 
iiayne 

I at the "Little Theater 
lies Square" 


Friday 

9:30-10:00 p.m. 
4S CBS stations 

ORIGINATES: WBBM 


Aubrey, Moore & Wallace, Inc. 


79 Weeks 


3on 


fhe Dixons" 

"bara Weeks and 
Widmark 

uic Serial 


Mon. thru Fri. 
Q-1 t^-Q-SO a m 
14 CBS stations 
originates: wabc 


Ruthrau£f & Ryan, Inc. 


243 Weeks 


IBB 


ti' Andy 

comedy-drama 


Mon. thru Fri. 
7:00-7:15 p.m. 
Rebroadcast 
11:00-11:15 p.m. 
52 CBS stations 
originates: knx 


Ward Wheelock Company 


243 Weeks 


joj 


il Amateur Hour 


Thursday 
9:00-10:00 p.m. 


Ruthrauff & Ryan, Inc. 


178 Weeks 



im>mrs, with Major Bowes 
a Hiiter of Ceremonies 



78 CBS stations 

ORIGINATES: WABC 



Ask-It Basket 

l.Villiams, MC 
jiti ons and answers 
i|ig August 17) 



an; As It Seems 

')ra.nizations of unusual facts 
gin ig August 17) 



mm 



\- «M ii i i iir I I -,!! 

■e f.ires indicate the total number of weeks 
tvl h the client has used CBS facilities. 



Thursday 
8:00-8:30 p.m. 
Rebroadcast 
12:00-12:30 a.m. 
60 CBS stations 

ORIGINATES: WABC 

Thursday 
8:30-9:00 p.m. 
Rebroadcast 
12:30-1 :00 a.m. 
52 CBS stations 

ORIGINATES: WABC 



Benton & Bowles, Inc. 



181 Weeks 



nil 



6 



m mmm programs 




COLGATE-PALMOLIVE-PEET COMPANY 

Continued 



Concentrated Super Sut ji 



Palmolive Soap 



Colgate Tooth Powder 



CONTINENTAL BAKING CO., INC. 



Wonder Bread 
Hostess Cake 



THE CUDAHY PACKING COMPANY Old Dutch Cleanser 



ETHYL GASOLINE CORP. 



'Ethyl" Gasoline 



I 



J 




' ind Marge 

e 1/ drama 



Ip House 

an g Bess Johnson 
Sell drama 



epiother 

iSeil drama 



Mon. thru Fri. 
10:15-10:30 a.ni 
Rebroadcast 
4:1.5^:30 p.m. 
71 CBS stations 
originates: wabc 

Mon. thru Fri. 
10:30-10:45 a.m. 
Rebroadcast 
4:30^:4.5 p.m. 
74 CBS stations 
originates: wabc 

Mon. thru Fri. 
10:45-11:00 a.iu. 

Rebroadcast 
4:45-5:00 p.m. 
25 CBS stations 
originates: wbbm 



Benton & Bowles, Inc. 



181 Weeks 



Benton & Bowles-Chicago, Inc. 



I't Kitty Kelly 



Mon. thru Fri. 
10:00-10:15 a.m. 

Rebroadcast 
4:00^:15 p.m. 
43 CBS stations 
originates: wabc 



Benton & Bowles, Inc. 



228 Weeks 



;ieaiB trior's Children 

le'.l drama 



Mon. thru Fri. 
9:45-10:00 a.m. 
18 CBS stations 
originates: wbbm 



Roche, Williams & Cunnyng- 
ham, Inc. 



240 Week? 



jolii 1 liUp Time 

hr 2; Walter O'Keefe, 
idt Kostelanetz's Orchestra, 
ly }iompson's Rhythm Singers 
d f est stars 

(■o'dy and musical variety 
egiling August 21) 



Monday 
8:00-8:30 p.m. 
Rebroadcast 
12:00^12:30 a.m. 
61 CBS stations 
originates: wabc 



Batten, Barton, Durst ine & 
Osborn, Inc. 



25 Weeks 



''P '.ures indicate the total number of weeks 
n I'ch the client has used CBS facilities. 



II 



m SPONSORED PROGRAMS 




FORD MOTOR COMPANY 




Ford 
Lincoln 

Lincoln Zephyr 
Mercury 



GENERAL FOODS CORPORATION Jell-0 Ice Cream 



Post Toasties 



La France 
Satina 



GRIFFIN MANUFACTURING 
COMPANY, INC. 



Griffin Shoe Polishes 



GULF OIL CORPORATION 



Motor Oil and Gas 




9r« Summer Hour 



ith ames Melton, Francia White, 
on oorhees' Orchestra, chorus and 
e ' ouge Reporter" and guests 
\i .irnl variety 



Sunday 

9:00-10:00 p.m. 
75 CBS stations 
originates: w.ir 



N. W. Ayer & Son, Inc. 



279 Weeks 



le People 

ith abriel Heatter, Harry von Zell 
id iests 
R l-life experiences 



DC . Brown 

ith rank Gill and Bill Demling, 
)m ians, Paula Winslow, 
lar ret McCrae, vocalist and 
ar: Sosnik's Orchestra 

C.iedy and musical variety 



Tuesday 
9:00-9:30 p.m. 

Rebroadcast 
12:30-1:00 a.m. 
63 CBS stations 
originates: wabc 



Thursday 
7:30-8:00 p.m. 
Rebroadcast 
11:30-12 mid. 
69 CBS stations 
originates: knx 



Young & Rubicam, Inc. 



232 Weeks 



Benton & Bowles, Inc. 



oy< Jordan, Girl Interne 

S at drama 



Mon., Wed., Fri. 
12:00-12:15 p.m. 
40 CBS stations 
originates: wabc 



Young & Rubicam, Inc. 



iir to Shine, 

ithlal Kemp's Orchestra 
id jests 
li •iral variety 



Tuesday 



10:00-10:30 p.m. 
42 CBS stations 
originates: wabc 



Bermingham, Castleman & 
Pierce, Inc. 



39 Weeks 



ul VIusical Playhouse Sunday Young & Rubicam, Inc. 286 Weeks 

ith rno Rapee, Jane Froman 7:30-8:00 p.m. 

id Peerce CBS stations 

\,,i,.gl originates: wabc 




? :ures indicate the total number of iveeks 
u h the client has used CBS facilities. 



m mmm programs 



^ CLIENT 


m 


HAWAIIAN PINEAPPLE COMPANY 


"Dole" Pineapple J 
"Dole" Pineapple Juice 1 


GEORGE A. HORMEL & COMPANY 


Hormel Soups J 
and other Food Products! 


INTERNATIONAL CELLUCOTTON 
PRODUCTS COMPANY 


Kleenex U 


KTII VIVOG rr^itiPAivv 

IVUL< I liUo L-i-llVlr Al^ I 


^oiynos looinpasie >i 

i 
i 


LADY ESTHER COMPANY 


Cosmetics | 

i\ 


THE LAMBERT COMPANY 


Listerine Products 1 
Prophylactic Brushes 



11 



pple 
ppleli 


1 

1 

C 


lulu Bound 

,g Phil Baker, "Bottle", 
idrews Sisters, and 
iurray's Orchestra 

'edy and musical variety 


Wednesday 
8:00-8:30 p.m. 

Rebroadcast 
12 mid.-12:30 a.m. 
61 CBS stations 
originates: wabc 


Young & Rubicam, Inc. 


29 Weeks 


H 

ith 
dd) 

M 

14 


)penetl in Hollywood 

lartha Mears, John Conte and 
Dunstedter's Orchestra 
■ical variety 


Mon., Wed., Fri. 
11:00-11 :15 a.m. 
25 CBS stations 
originates: knx 


Batten, Barton, Durstine & 
Osborn, Inc. 


102 Weeks 


1 


er 

>l 


lonor, Nancy James 

ring Barbara, Weeks and 

ever 

al drama 


Mon. thru Fri. 
12:15-12:30 p.m. 
40 CBS stations 
originates: wabc 


Lord & Thomas 


109 Weeks 




)ui 

see 


tal, Sunday 

al drama 

cn ANAriX rOMPANvl 


Thurs. and Fri. 
12:45-1 :00 p.m. 
31 CBS stations 
originates: wabc 


Blackett-Sample-Hummert, Inc. 


398 Weeks 


uy 
rc 

P 

ra 

D 

I 


.ombardo and His 
!8tra 

ular music 


Monday 

9:30-10:00 p.m. 
47 CBS stations 

ORIGINATES: WABC 


Pedlar & Ryan, Inc. 


295 Weeks 




1 Central Station 

witic sketches 


Friday 

10:00-10:30 p.m. 
51 CBS stations 

ORIGINATES: WABC 


Lambert & Feasley, Inc. 


109 Weeks 



he ;ures indicate the total number of weeks 
n tick the client has used CBS facilities. 



m SPONSORED PROGRAMS 




LEVER BROTHERS COMPANY Rinso 



Spry 



Lux Flakes 
Lux Toilet Soap 




LIGGETT & MYERS TOBACCO COMPANY Chesterfield Cigarettes 



NEHI CORPORATION 



Royal Crown Cola 



PARAMOUNT PICTURES, INC. 



Paramount Pictures 



Ik- 















* 


itl 


ister 


IMfon thru Kri 


Ruthrauff & Ryan, Inc. 


151 Weeks 


vlice Frost and Martin Gabel 


i i :oU— 1 i :4d a.m. 






s 


ial drama 


Rebroadcast 










2:00-2:15 p.m. 










67 CBS stations 










26 CBC stations 
















v 


Jenny's Real Life Stories 


IVTon thru Pri 






L 


•matic sketches 


1 L :4'D— iz noon 










Rebroadcast 






' 




2:15-2:30 p.m. 










61 CBS stations 










26 CBC stations 










originates: wabc 








-life and Love of Dr. Susan 


Mon. thru r ri. 


J, Walter Ihompson Lo. 




1^ 


ial drama 


2:15-2:30 p.m. 




1 




Rebroadcast 










5:15-5:30 p.m. 










63 CBS stations 










originates: wabc 








Whiteman and His 


w cuiicsucx y 


lVpwpll-F"-mmptt C.ct Tnr 


342 Weeks 


)n 


estra, with Joan Edwards, 


o.oU — y.UU p. In, 






:ia 


Dennis, and The Modernaires 


Rebroadcast 






.1 


sical variety 


11:30-12 mid. 










92 CBS stations 










originates: on tour 






(el 


ve It or Not Ripley 


rriday 


Batten, Karton, Uurstine & 


ly Weeks 


,1 


sical variety 


10:30-11:00 p.m. 


Osborn, Inc. 








75 CBS stations 










originates: wabc 








V» Premiere of 


Mon., August 7 only 


Buchanan & Co. 


91 Weeks 


Oi 


Leading Citizen," 


10:00-10:30 p.m. 






ar 


ig Bob Burns 


43 CBS stations 










originates: van buren. 










ARKANSAS 








'igures indicate the total number of weeks 








in 


'hich the client has used CBS facilities. 









14 



CBS SPONSORED PROGRAMS 


1 




PERSONAL FINANCE COMPANY 


Personal Loan Service 






PET MILK SALES CORPORATION 


Pet Evaporated Milk 






PHILIP MORRIS & COMPANY, LTD. 


Philip Morris Cigarettes 




i 

\ 


t 

THE PROCTER & GAMBLE COMPANY 

; 

■twin 11.1 lw.i;i.i».».<«>.-fBJrLir ■i.iiiiiiilri iM ^-ium 


Teel 
Drene 

Oxydol 


f ' 


15 









"t'arclay's Daughters 

B( 7/ drama 



Mon. thru Fri. 
2:00-2:15 p.m. 
28 CBS stations 
originates: wabc 



Blackett-Sample-Hummert, Inc. 91 Weeks 



^^^tlay Night Serenade 

iarlEastman, soprano ; Bill Perry, 
no and Gustav Haenschen's 
fchtra and Chorus 
;Vjj ical 

lar Lee Taylor 

om 'conomist 
HiSehold advice 



► 



a 

iCijuBuliy Presents 

)hry Green's Orchestra, Drama- 
red Perfect Crime," Floyd Sher- 
lan [oger Kinney, Genevieve Rowe, 
Berly", Glenn Cross, Ray Bloch's 
wii 14 

• ^l deal variety and dramatic interludes 



Saturday 
9:45-10:15 p.m. 
52 CBS stations 
originates: wabc 



Tues. and Thurs. 
11:00-11 :15 a.m. 
Rebroadcast 
1:45-2 :00 p.m. 
60 CBS stations 

ORIGINATES: KMOX 



Gardner Advertising Company 



300 Weeks 



Friday 

8:30-9:00 p.m. 
Rebroadcast 
11:30-12:00 p.m. 
55 CBS stations 
originates: wabc 



The Biow Company, Inc. 



151 Weeks 



Jii kCrbocker Playhouse, 

ith Iliott Lewis and Guest Stars 
Dma 



Wed., August 2 
and 9 only 
9:00-9:30 p.m. 
57 CBS stations 
originates : wbbm 



H. W. Kastor & Sons 



244 Weeks 



heioldbergs Mon. thru Fri. Blackett-Sample-Hummert, Inc. 

Sal drama 1 :00-l :15 p.m. 

28 CBS stations 

originates: WABC 



Th igures indicate the total number of weeks 
imhich the client has used CBS facilities. 



16 




THE PROCTER & GAMBLE COMPANY 

Continued 




Crisco 



PRUDENTIAL INSURANCE COMPANY 
OF AMERICA 



Insurance Services 



THE PURE OIL COMPANY 



Petroleum Products 



R. J. REYNOLDS TOBACCO COMPANY 



Camel Cigarettes 

Prince Albert Smoking baac 



17 




ife]an Be Beautiful 

3' al drama 



Mon. thru Fri. 
1:15-1:30 p.m. 
35 CBS stations 
originates: wabc 



Compton Advertising, Inc. 



244 Weeks 



toa of Life 

.S al drama 



1:30-1:45 p.m. 
23 CBS stations 

ORIGINATES: WBBM 



Pedlar & Ryan, Inc. 



'hi Day Is Ours 

S al drama 



1:45-2:00 p.m. 
37 CBS stations 

ORIGINATES : WABC 



Compton Advertising, Inc. 



laiiattan Mother 

S 'al drama 



Men. thru Fri. 
9:30-9:45 a.m. 
12 CBS stations 
originates: wbbm 



Pedlar & Ryan, Inc. 



^ h 1 a Girl Marries 

.S a I drama 



Mon. thru Fri. 
12:15-12:30 p.m. 
49 CBS stations 
originates: wabc 



Benton & Bowles. Inc. 



10 Weeks 



k-al nbom From Europe Sun. and Tues. Leo Burnett Company, Inc. 14 Weeks 

' rs Analysis 10 :30-10 :45 p.m. 

35 CBS stations 
originates: london 



Bhdie" 

it! 'enny Singleton and 
rtl r Lake 
/ nestic comedy 



iol Crosby's Orchestra 
it! ohnny Mercer, singer 
nd he Bobcats 
^ sical variety 



Monday 
7:30-8:00 p.m. 
Rebroadcast 
10 :30-11 :00 p.m. 

86 CBS stations 
originates: knx 

Tuesday 

9:30-10:00 p.m. 

87 CBS stations 
originates: on tour 



William Esty & Company. Inc. 



318 Weeks 



'Tllgures indicate the total number of weeks 
ini'hich the client has used CBS facilities. 



18 



SPONSORED PROGRAMS 





CLIENT 


SEALTEST, INC. 






Sealtest System of Labor 
Control of Milk and Ice C 



UNITED STATES RUBBER COMPANY Tires and Rubber Produ 



U. S. TOBACCO COMPANY 



Dill's Best 

Model Smoking Tobaccos 



JOHN H. WOODBURY, INC. 



Woodbury's Powder, 
Soap and Cream 



WM. WRIGLEY JR. COMPANY 



I 

Wrigley's Doublemint Gii| 



Wrigley's Spearmint Gu 



WYETH CHEMICAL COMPANY 



Hill's Nose Drops 



PRO GRAM 



jFamily and Mine 

al drama 



Mon. thru Fri. 
2:30-2:45 p.m. 
35 CBS stations 

ORIGINATES: WABC 



McKee & Alhright. Inc. 



14 Weeks 



lond Paige, 
9 hn and a Girl 



Friday 

9:00-9:30 p.m. 



Campbell-Ewald Company 
of New York, Inc. 



52 Weeks 



ith 

lii 


uest Vocalists 
ical 

eries ends August 18) 


82 CBS stations 
originates: wabc 






l0( 


1 Minstrels 


Monday 


Arthur Kudner, Inc. 


218 Weeks 


ith 


Din Howard and George 


8:30-9:00 p.m. 






hel 

av 


n, the Eton Boys and 
loch's Orchestra 


Rebroadcast 
11:30-12 mid. 
53 CBS stations 
originates : wabc 






C 


edy and music 






Th 


Parker Family", 


Friday 


Lennen & Mitchell, Inc. 


129 Weeks 


arr 
/) 


g Leon Janney 

<estic comedy 


7:15-7:30 p.m. 

Rebroadcast 
11:15-11 :30 p.m. 







34 CBS stations 
originates: wabc 



ajway to Hollywood Summer 
e er"— "Career" 

arr g Alice Eden and John Archer 
Sill Drama 

cal' rgood Baines 

>' (d drama 



Sunday 

6:30-7:00 p.m. 
62 CBS stations 

originates : WBBM 

Mon. thru Fri. 
11:15-11:30 a.m. 

Rebroadcast 
5:00-5:15 p.m. 
66 CBS stations 
originates: wbbm 



Frances Hooper Advertising 
Agency 



Neisser Meyerhoff. Inc. 



275 Weeks 



he lomance of Helen Trent 

S\'.al drama 
'le so affiliated products, inc.) 



Thurs. and Fri. 
12:30-12:45 p.m. 
30 CBS stations 



Blackett-Sample-Hummert, Inc. 220 Weeks 



originates: wbbm 

I .,jBiatAliiM<*Wi**«wt.i^^ II I 'Hill - 

Tl. 'igures indicate th e total niim ber of weeks 
id'hich the client has used CBS facilities. 



m SPONSORED PROGRAMS 



21 



COLUMBIA 
PACIFIC 
NETWORK 



BROWN & WILLIAMSON TOBACCO 
CORPORATION 



Wings Cigarettes 



S AND W FINE FOODS, INC. 



S & W Coffee 

S & W Canned Foods 



SOFENZ SALES CORPORATION 



Sofenz Face Cream 



STEPHANO BROTHERS 



"Marvels" Cigarettes 



COLUMBIA 
CALIFORNIA EUCLID CANDY COMPANY 
NETWORK CALIFORNIA, INC. 



Candy Bars 



RIO GRANDE OIL, INC. 



Petroleum Products 



WILSHIRE OIL COMPANY, INC. 



Polly Gas 



COLUMBIA 
DIXIE 
NETWORK 



COLGATE-PALMOLIVE-PEET CO. 



Octagon Products 





\ 




tes m 

s 


Vi*»wft finfl Soort 

» ICtTO k^KFV*. * 

nyfs by Hughes 
;rts news 

\ 


Sun., Mon., Wed. 
and Friday 
8:30-8:45 p.m. pst 

ORIGINATES: KSFO 


Russell M. Seeds Co., Inc. 


* 

44 Weeks 


W 

mm 

ill 
k< 


i l a Divorce 

i::: 


Friday 

8:00-8:15 p.m. pst 

ORIGINATES: KNX 


hmil orisacher and Stan 


42 Weeks 


jwood Highlights 
1 am Hayes 
r ma gossip 


Tuesday 

11:30-11:45 a.m. 

PST 

ORIGINATES : KNX 


Richard E Connor 


11 Weeks 




pi ts Pop-Offs" 

ijom Breneman 
lifts news 


Tubs., Thurs., Sun. 
9:30-9:45 p.m. pst 
originates: ksfo 


The Aitkin-Kynett Co. 


1 Week 


JiJi Ballot Box 

itham Hayes 
T people vote 


Monday 

7:15-7:30 p.m. pst 
originates: knx 


Sidney Garfinkel 
Advertising Agency 


89 Weeks 


all ig All Cars 

Pi ce file dramatizations 


Monday 

9:00-9:30 p.m. PST 

originates: knx 


Hixson-O'Donnell, Inc. 


296 Weeks 


Pu Over, Neighbor" 
ith rt Shank 

Q stions and Answers 


Thursday, Aug. 3 & 10 
Tuesday, beginning 
August 15 
8:00-8:30 p.m. PST 
originates: knx 


Dan B. Miner Co. 


4 Weeks 


lan of Courage" 

S al drama 


Mon. thru Fri. 
10:45-11:00 a.m. 
originates: wabc 


Benton & Bowles, Inc. 


3 Weeks 



he 'ures indicate the total number of weeks 
t McA the client has used CBS facilities. 



22 



23 



SPOISORED PROGRAMS ^ 






GENERAL MILLS, INC. 
PROCTER & GAMBLE COMPANY 
SOCONY-VACUUM OIL COMPANY 


Wheaties 
Ivory 

Mobiloil and Mobilgas 


BOSCO COMPANY 


Bosco ( Milk Amplifier) j 


BROWN & WILLIAMSON TOBACCO 
CORPORATION 


Tobacco Products i 


BULOVA WATCH COMPANY 


Bulova Watches 


GORDON BAKING COMPANY 


Silvercup Bread . \ 


LIGGETT DRUG COMPANY, INC. 


Fountain Service 


MELVILLE SHOE COMPANY 


Thom McAn Shoes 1 


PACKERS TAR SOAP, INC. 


Packers Tar Soap 1 
Packers Scalptone 1 


SUFFOLK COUNTY 


Publicity for the Couiit\ 





I 

I 



II lune games of New York 
es and New York Giants 

by-play description 
jirch McDonald 



Mon. thru Fri. 
Approx. 3:10- 
5:15 p.m. 
Sat. Approx. 
2:25-4:30 p.m. 



Knox-Reeves. Inc. 
Compton Advertising, Inc. 
J. Stirling Getchell 



15 Weeks 



» Program 



Review 



Mon. thru Sat. 
6:00-6:05 p.m. 



Kenyon & Eckhardt, Inc. 



Mon., Wed., Fri. 
6:15-6:30 p.m. 



Russell M. Seeds Company 



26 Weeks 



17 Weeks 



Signals 



Mon. thru Sun. 
1 Times daily 



The Biow Company 



517 Weeks 



u ci ding to Hoyt 

ti ^ball previews with Waite Hovt 

kellorning Almanac, 

ratting Phil Cook 



Mon. thru Fri. 
3:00-3:10 p.m. 
Saturday 
2:15-2:25 p.m. 



N. W. Aver & Son, Inc. 



15 Weeks 



Mon., Wed., Fri. 
7:30-7:45 a.m. 



Neff-Rogow, Inc. 



29 Weeks 



Jar Morning News 



Mon. thru Sat. 
7:45-8:00 a.m. 



Neff-Rogow, Inc. 



35 Weeks 



'acjrs Sports Review 



Tues., Thurs., Sat. 
6:15 6:30 p.m. 



Stack-Goble Agencv 



23 Weeks 



TI Romance of 
iifl Ik County" 



Friday 

8:15-8:30 p.m. 



No Agency 



2 Weeks 



J 



'Th.giircs indicate the total number of weeks 
\ich the client has used W^ABC facilities. 



24 



CBS Sl]STAiniG PROGRAMS 



The programs "By Columbia" for August are planned within a 
triple frame of Interest, Timeliness, and Balance. This insures a 
program schedule as alive and varied as the world it portrays; as 
flexible as the interests of the millions who listen. Because of this 
flexil)ility, so intrinsic to radio, smaller details of the schedule given 
here are subject to change. These day-to-day changes are usually 
reported in local newspaper radio listings. # 

For your convenience, the Columbia sustaining programs listed 
on the following pages are grouped in these ten classifications: 

1. DRAMATIC SERIES Page 26 

2. PUBLIC AFFAIRS Page 27 

3. SPECIAL EVENTS Page 29 

4. EDUCATIONAL PROGRAMS .... Page 31 

5. SERIOUS MUSIC ' . . Page 35 

6. RELIGIOUS BROADCASTS .... Page 39 

7. CHILDREN'S PROGRAMS Page 40 

8. VARIETY Page 41 

9. PERSONALITIES Page 42 

JO. LIGHT MUSIC Page 44 

ADDENDA: july programs Page 45 



DRAMATIC 
SERIES 



Norman Corwin's 
"So This Is Radio" 

10:00-10.30 p.m. 

EACH MONDAY 



Columbia presents an exciting new series of 
programs devoted to the growth of radio from 
an unknown science to an integral part of the 
life of each and every American. Written by 
Norman Corwin, "So This Is Radio" sprang 
from a verse-brochure he had composed for 
the Columbia Workshop, which met with in- 
stant success. This new series, calculated to 
take the audience deep behind the scenes in 
radio's development, dramatizes in narrative 
prose the thrills and excitement which have 
occurred in the two short decades of radio's 
existence and which continue through each day 
of radio's career as "America's First Activity." 



Columbia Workshop The Columbia Workshop continues its third 

Festival anniversary Festival with three revivals of past 

10:00-10:30 p.m. successes and a new and original radio comedy 

EACH THURSDAY by Dorothy Parker. The public is being admit- 

ted to these productions for the first time, 
whether broadcast from New York or Holly- 
wood. The August schedule : 

AUGUST 3: "The Ghost of Benjamin Sweet," by 
Pauline Gibson; directed by Earle McGill. 

AUGUST 10: "A Drink of Water," adapted by 
Max Wylie from the short story by Wilbur 
Daniel Steele; directed by Martin Gosch. 

AUGUST 17: "Meridian 7-1212," written and 
directed by Irving Reis; from Hollywood. 

AUGUST 24: "Apartment to Let," an original 
comedy by Dorothy Parker. 



26 



CBS SDSTAin^G PROGRAMS 



DRAMATIC 
SERIES 

Continued 



PUBLIC 
AFFAIRS 




The Adventures of 
Ellery Queen 

8:00-9:00 p.m. 
EACH SUNDAY 



Buffalo Summer Theatre 

3:30-4:00 p.m. 



EACH FRIDAY 



Ray Collins in 
"County Seat" 
7:30-8:00 p.m. 

EACH SATURDAY 



Mrs. Carmel Snow 
10:30-10:45 p.m. 

WEDNESDAY, AUGUST 9 



Stanley Baldwin 

10:30-11:00 p.m. 
WEDNESDAY, AUGUST 16 



Clark M. Eichelberger 

10:30-10:45 p.m. 

WEDNESDAY, AUGUST 23 



American Viewpoints 

10:30-10:45 p.m. 
WEDNESDAY AND THURSDAY 



A new series in which the adventures o: 
Queen and his assistant, Nikki. are drama 
before a jury of four prominent "'armcha 
tectives," who give their opinions on \ 
guilty before the true solution is en£ 
George Zachary is director and produceri 



The Buffalo Summer Theatre returns t 
air with another program of summer s 
acted by Buffalo's leading players. i 



Ray Collins, one of radio's foremost a )ri 
stars in this dramatic series as "Doc" Ha et 
small town druggist. The story of "Cufl 
Seat" is written by Milton Geiger. 



In this special broadcast from Paris Mrs. ^ jW 
editor of "Harper's Bazaar", tells the w lei 
of America what they'll be wearing this w ter 



The Right Honorable The Earl Baldw 
Bewdley, former Prime Minister of (ea 
Britain, speaks on "Democracy at Work be 
fore the Congress on Education for D( o( 
racy, held at the Waldorf-Astoria. 



Mr. Eichelberger. director of the Lear 
Nations Association, speaks on interna nal 
affairs from Geneva, Switzerland. | 



The opinions of famed Americans on all lit' 
cal and economic topics of the day are c ried 
in this series of talks. 



I 



27 



PUBLIC 
AFFAIRS 



'■'\^bmeii in the Vibrld 
of Tomorrow" 

12:15-12:30 p.m. 

EACH SATURDAY 


This new series, presented under the auspices 
of CBS and the X'^omen s National Radio 
Committee, features outstanding women in all 
fields. The schedule for August: 

AUGUST 5: "American Home of Tomorrow." 
AUGUST 12: "Women and the Art World of To- 
morrow." Miss Bianca Todd is guest speaker. 
AUGUST 19: "Women and International Rela- 
tions Tomorrow." 

AUGUST 26: "Working Democracy in the World 
of Tomorrow."' 


"This Week In 
^^ashington" 

SAlUKDAi. D.oU— O.-iD p.m. 


Albert \^arner. new CBS correspondent in 
\^ashington. reviews the important develop- 
ments in the political scene there. 


The \^brld Today 

5:00-5:30 p.m. 

EACH SUNDAY 


CBS representatives— Edward Murrow in Lon- 
don. William L. Shirer in Central Europe. 
Thomas Grandin in Paris and Albert \^arner 
in Washington — report the latest news devel- 
opments in "The V^orld Today. " 


"Bull Session" 

2:00-2:30 p.m. 

EACH SATURDAY 


Students from a group of mid-western univer- 
sities hold informal and impromptu discus- 
sions on important topics, from Chicago. 

AUGUST 5 : De Paul University : "What Do You 
Mean: Americans?" 

AUGUST 12 : Chicago University : "The Family." 
AUGUST 19: Northwestern University: "What 
Part of College Educates? " 
AUGUST 26: De Paul University: "Youth Looks 
at Business Ethics." 



28 



CBS SUSTAiniG PROGRAMS 



SPECIAL EVENTS 




30th Anniversary 
Army Air Corps 
3:30-4:00 p.m. 

WEDNESDAY, AUGUST 2 



The thirtieth anniversary of the formatiil 
the U. S. Army Air Corps is celebrall 
Wright Field, Dayton, Ohio. Columbia ( ,'ei§ 
the event, with speeches by corps lead i. a 
description of the maneuvers, and a tw vay 
conversation between the field station ar oni 
of the gigantic "flying fortresses." 



Saratoga Races 
4:30-5:00 p.m. 

SATURDAY, AUGUST 5, 12, 19 & 26 
MONDAY, AUGUST 14 
WEDNESDAY. AUGUST 23 



Bryan Field spends a month in beautiful ira 
toga Springs, where he covers the many i t 
tant stakes and handicaps for Coluiii 
sports audience. The schedule for Augi 
eludes: 



AUGUST 5: Saratoga Handicap and reviir 
the United States Hotel Stakes. 

AUGUST 12: The Champlain Handicap a I' 
view of the Saratoga Special. 

AUGUST 14 : The Alabama Stakes. 



AUGUST 19: The Travers and review ti 
Spinaway. 

AUGUST 23 : The Whitney Stakes. 

AUGUST 26: The Merchants and Citizens) 
cap and review of the Grand Union Id 
Stakes. 



All American 
Soap Box Derby 

6:00-6:30 p.m. 

SUNDAY, AUGUST 13 



Ted Husing, coverer of more sophist at(j 
events, rolls up his pants and joins th 
during the annual All American Soa 
Derby, held at Akron Airport, Ohio. l.i 
describes the race and the presentation f I 
trophy to the winner. 



29 



National Doubles 

1 t^n n 1 fi 1 ll itTn m rkn an i n 

6:15-6:30 p.m. 
AUGUST 14 THRU 18 

2:00-4:30 p.m. 
5:00-5:30 p.m. 

SATURDAY, AUGUST 19 


Ted Husing and Jimmy Dolan go up to the 
Longwood Cricket Club, Brookline, Massachu- 
setts, to report a daily summary of the men's 
and women's doubles championship, with a 
play-by-play description of the finals. Alice 
Marble and Sarah Palfrey Fabyan are defend- 
ing their title, while Gene Mako. without Don 
Budge, tries to keep his half-crown. 


War Games 

VARIOUS HOURS 
AUGUST ] 4 THRU 25 


War in the United States is covered in complete 
detail by Columbia's special events staff, 
headed by Bob Trout, which goes first to Vir- 
ginia then up to New York State for the mass 
war games. The sham battle, with the largest 
peace-time concentration of regular Army and 
National Guard troops, begins at Manassas. 
Va., then moves to Saranac, N. Y., headquar- 
ters for the "Blues," and Plattsburg, where 
the "Blacks" are quartered. Major General 
James A. Woodruff commands the "Blues,'" 
who are outnumbered 3 to 1 by the attacking 
"Blacks," led by Major General Morris B. 
Payne and Major General William N. Haskell. 


Davis Cup 
Interzone Finals 

0:10— u:oU p.m. 
MONDAY, AUGUST 24 
TUESDAY, AUGUST 25 

2:00-4:30 p.m. 
5:00-5:30 p.m. 
SATURDAY, AUGUST 26 


The interzone finals of the Davis Cup tennis 
are held at Merion Cricket Club, Merion, Penn- 

Australia will fight it out for the privilege of 
meeting the United States in the finals next 
month. Ted Husing, assisted by Jimmy Dolan, 
is on hand for Columbia, with summaries and 
play-by-play description of the matches. 



30 



CBS SUSTAIIIIG PROGRAMS 



EDUCATIONAL 
PROGRAMS 




The Human Adventure 

8:00-9:00 p.m. 



EACH TUESDAY 





In this new CBS series the substance of ci 
but hitherto obscure scholarly resear 
American universities is brought to the i 
audience in vivid, dramatic form. Tho; 
gram was conceived by William Benton 
president of the University of Chicago, a 
material which is presented each week w fl 
reted out, assembled, and correlated by i 
of the university's faculty members. "Tl 
man Adventure" covers such a wide rai ? 
topics as how to prevent war; the stc 
eleven black rats, so important to 1" 
progress that a scientist shipped them t 
country for safe keeping from the thnt 
war; and a description of the recent lesM: 
in grade crossing accidents through ap ici 
tion of science to a practical problem of h iii 
safety. Brewster Morgan directs. 



Men Behind the Stars 

5:45-6:00 p.m. 



EACH FRIDAY 




The lives and discoveries of astron lers 
throughout the ages are dramatized i this 
series, presented by Prof. William H. B ton. 
Jr., of the Hayden Planetarium, and lans 
Christian Adamson of the American Mi iim. 

The schedule for August: 

AUGUST 4: "The Swan" 

AUGUST 11 : "The Dolphin" 

AUGUST 18: "The Eagle" 

AUGUST 25: "The Water Bearer" 



31 



EDUCATIONAL 
PROGRAMS 



CBS ADULT 
EDUCATION BOARD 



The programs on this page are presentations 
of the Department of Education, arranged w ith 
the counsel of Columbia's Adult Education 
Board. Members of the Board, representative 
of the nation's leading educators and publi- 
cists, are : 



LYMAN BRYSON, chairman 

STRINCFELLOW BARK 
WILLIAM BENTON 
HARRY WOODBURN CHASE 
ROBERT I. CANNON, S. J. 
ALVIN S. JOHNSON 
HENRY R. LUCE 



SPEIVCER MILLER. JR. 
RUTH BRYAN ROHDE 
THOMAS V. SMITH 
GEORGE EDGAR VINCENT 
WILLIAM ALLEN WHITE 
RAY LYMAN WILBUR 
JOSEPH H. WILLITS 



Americans at Work 
7:00-7:30 p.m. 

EACH SATURDAY 




Portrayals of many of the varied jobs that 
make up the intricate web of American indus- 
trial life; with the voices of workers brought 
by CBS directly from tunnels, laboratories, 
ranches, filling-stations and workshops 
throughout the land. The August schedule: 
AUGUST 5 : Newsreel Cameraman 
AUGUST 12: Baseball Player 
AUGUST 19: Shoemaker 
AUGUST 26: Illuminating Engineer 



The People's Platform 
7:30-3:00 p.m. 

EACH WEDNESDAY 




Columbia presents a novel series in which four 
typical citizens, chosen from every walk of 
life, are the guests of Lyman Bryson at dinner, 
during which solutions to current problems 
are sought through an exchange of ideas. 

AUGUST 2 : "Should We Have a State Theatre?" 
Lillian Hellman is a guest. 

AUGUST 9: "What Does Youth Owe America?" 



32 



CBS SlJSTAIinfi PROGRAMS 



EDUCATIONAL 
PROGRAMS 

Continued 



What Price America? 
1:30-2 :00 p.m. 

EACH SATURDAY 



The story of the natural resources of At 
—their original abundance, gradual de( 
and present efforts at conservation — 
through dramatizations presented by 
cooperation with the U. S. Dept. of I: 

The August schedule : 

AUGUST 5 : Silver. 

AUGUST 12: Coal. 

AUGUST 19: Fish. 

AUGUST 26 : National Inventory of Co it 
tion Accomplishments. 



Highways to Health 
5:30-5:45 p.m. 

TUESDAY, AUGUST 1 
11:00-11 :15 a.m. 
EACH SATURDAY BEGINNING 
AUGUST 12 



The New York Academy of Medicine ai in 
these medical talks for the layman. D la 
Galdston, executive secretary of the ]\dicj 
Information Bureau, is in charge. 

AUGUST 1: Dr. Katherine Dodge, physi|i 
charge of children's cardiac clinic ofiel 
vue Hospital : "The Effect of Heart Dis 
Children." 

AUGUST 12: Dr. R. H. Rulison, dermatog 
New York Eye and Ear Infirmary: "Eig 
from Over-Exposure to Sunshine." 

AUGUST 19: Dr. Richard Townley Pate 
geon, Manhattan Eye and Throat Hcii 
"The Care of Children's Eyes." 

AUGUST 26: Dr. Carl H. Smith, assistant 
sor of clinical pediatrics, Cornell Uni rs 
Medical College: "The Child That Won i 



33 



EDUCATIONAL 
PROGRAMS 



Democracy in Action 
2:00-2:30 p.m. 

EACH SUNDAY 



This is a new series of 26 programs designed 
to show the people of the United States how 
their government operates. The series is pre- 
sented by CBS in cooperation with the U. S. 
Office of Education. 



Adventures in Science 
5:45-6:00 p.m. 



EACH MONDAY 



Watson Davis interviews prominent scientists 
on these programs presented in cooperation 
with Science Service, Inc. 
AUGUST 7: Mr. Homer N. Calver, secretary, 
board of directors of the American Museum 
of Health, describes interesting exhibits in the 
Medicine and Public Health Building at the 
World's Fair. 

AUGUST 14: Dr. Henry B. Allen, director and 
secretary of the historic Franklin Institute in 
Philadelphia, conducts a radio tour of the In- 
stitute. 

AUGUST 21 : Dr. Philip Fox describes exhibits 
in Chicago's Museum of Science and Industry, 
of which he is director. 



Of Men and Books 

5:15-5:30 p.m. 

EACH WEDNESDAY 



Representative T. V. Smith (D) of Illinois 
continues to review current books, first as 
critic and philosophy professor, then as states- 
man, in this unusual series. 
AUGUST 2: "Melville in the South Seas," by 
Charles Roberts Anderson. 
AUGUST 9: "Federal Administrators," by A. W. 
MacMahon ; "Fighting ^ears," by O. G. Villard. 
AUGUST 16: "The New Democracy and the New 
Despotism," by Charles Merriam. 
AUGUST 23 : "Collected Poems," Robert Frost. 



CBS SISTAIMIG PROGRAMS 



SERIOUS 
MUSIC 




Columbia Broadcasting 
Symphony 
3:00-4:00 p.m. 

EACH SUNDAY 



Howard Barlow, brilliant director 
Columbia Broadcasting Symphony, thisn 
continues his fourth season of Suncla)| 
noon concerts on CBS. On Sunday, Auu 
he directs a program consisting of Sir I i 
Elgar's Overture to "Froissart"; M 
"Haffner Symphony" and "Tapiola," b|] 
Sibelius, great Finnish composer. The i 
tra pursues its policy of mingling com 
rary novelties with masterworks of all pjj 



Philharmonic Symphony 
Stadium Concerts 

9:30-10:30 p.m. 

EACH WEDNESDAY, 
THRU AUGUST 16 



The famed summer concerts of the Ne'f 
Philharmonic Symphony Orchestra, in 9 
ohn Stadium, are again carried by Col ib 
On August 2, Fritz Reiner directs the or esl 
in an all-Beethoven program, with Ezr; lai 
lin, noted pianist, as guest soloist, ii 
August 9 Reiner conducts Beethoven' g 
Fifth Symphony. 



Story of the Song 

3:30-4:00 p.m. 

EACH TUESDAY 



Columbia presents outstanding concert ig 
in selections of great music of the world ca 
posers. The program for August is devtfe 
an international cycle, with works of»r 
and Sibelius on August 1 and songs by 
Dvorak the following week. Artists i lo 
Genevieve Rowe, soprano ; Ruth Carha 
tralto; William Hain, tenor, and I, 
Hendrie, baritone. 



35 



1 



SERIOUS 
MUSIC 




serenade for Strings 

8:30-9:00 p.m. 
! THURSDAY, AUGUST 3 AND 10 




In association with the Canadian Broadcast- 
ing Corporation Columbia presents "Serenade 
for Strings," an international exchange pro- 
gram, originating in Montreal. A large string 
symphony orchestra, under the direction of 
Jean Deslauriers is a permanent feature, with 
prominent guest soloists. This month Gerinaine 
Bruyere appears on the program August 3, 
with Mary Friedman as guest artist the week 
following. 



Dorian String Quartet 

11:00-11 :30 a.m. 
EACH SATURDAY 




The Dorian String Quartet, consisting of Alex- 
ander Cores and Harry Friedman, violins, 
David Mankovitz, viola, and Bernard Green- 
house, cello, are featured in a new Columbia 
Saturday morning series. The Quartet, with 
Mr. Cores doing the research, are convinced 
that little-known American chamber music has 
much in it of great value, and their selections 
on this program range from middle nineteenth 
century works to that of modern American 
composers. 



Columbia''s Concert Hall 

11:30-12:00 noon 
EACH SATURDAY 



Rounding out a full hour of fine music each 
Saturday, Columbia's Concert Hall presents a 
group of vocal and instrumental artists in 
association with the Columbia Concerts Corpo- 
ration. Guests who appear on this program in 
August include Muriel Kerr, pianist, on August 
5, followed weekly by Enya Gonzalez, soprano, 
Edwina Eustis, mezzo-soprano, and Arnold 
Behnick, violinist. 



.S6 



CBS SUSTAiniG PROGRAMS 



SERIOUS 
MUSIC 

Continued 




Grant Park Concerts 

10:30-11 :00 p.m. 

EACH MONDAY 

10:00-10:30 p.m. 

WEDNESDAY, AUGUST 23 AND 30 



^ Walberg Brown Strings 

1:30-2 :00 p.m. 
EACH SUNDAY 



"Coin' South" 
2:30-3:00 p.m. 
EACH SUNDAY 



The famous Grant Park outdoor conce 
broadcast from Chicago over Columbi; 
work for the fifth consecutive season. T 
certs, under the auspices of the Chicag 
Board and Chicago Federation of Muf lai 
are presented each Monday, and be^ nu 
August 23 each Wednesday. The IV 
schedule : 

AUGUST 7 AND 14: Chicago Symphony ( j 
tra. 

AUGUST 21: Cavallo's Symphonic Banc 

AUGUST 28: A. F. Thaviu and his band. 

On Wednesday, August 23, Waher S 
and his orchestra appear, and the nexvi 
brings the Woman's Symphony Orches ., ( 
rected by Rudolph Ganz. 



A string ensemble, under the direction i Wi 
berg Brown, musical director of Cok bii 
Cleveland station, WGAR, plays clsii 
favorites in this Sunday series. 



Clyde Barrie, Negro baritone, the Deej liw 
Boys quartet, and Charles Paul, organi pM 
sent a program of Negro songs and spi uali 



Pop Concert 
5:00-5:30 p.m. 

EACH MONDAY 



Howard Barlow directs the Columbia 
Orchestra this month in a new series c 
to shorter symphonic works. 



37 



SERIOUS 
MUSIC 



Exploring Music 

5:00-5:30 p.m. 

EACH TUESDAY 


Bernard Herrmann conducts the Columbia 
String Orchestra each Tuesday afternoon in 
programs featuring the lesser-known shorter 
classical works. 


From the Organ Loft 

9:00-9:25 a.m. 
EACH SUNDAY 


Julius Mattfeld, outstanding concert organist 
and director of the CBS Music Library, is solo- 
ist on these programs of organ music. He 
promises to have played every known organ 
composition of a shorter nature before he con- 
cludes this present series. 


United States Army 
1 and Marine Bands 

f THURSDAY, FRIDAY, 3-3:30 p.m. 


Band music is played each Thursday and Fri- 
day on Columbia in half-hour programs by the 
United States Army and Marine Bands. 


World's Fair 
, Choral Program 
f 5:30-6:00 p.m. 

' EACH SUNDAY 

5:45-6:00 p.m. 
^ SUNDAY, AUGUST 6 


Each week the finest choral groups in the 
world visit the Temple of Religion at the New 
York World's Fair, and present selections of 
their outstanding songs. Columbia, in coopera- 
tion with the Fair brings to the nation these 
weekly programs. 


Clyde Barrie — 

Leon Goldman Ensemble 

3:30-4:00 p.m. 

EACH THURSDAY 


Clyde Barrie, gifted young Negro baritone, is 
accompanied by the Leon Goldman ensemble 
in this new series of songs of concert and opera, 
fitted for his rich voice. 



.38 



CBS susTAnnd programs 



RELIGIOUS 
BROADCASTS 




Church of the Air 

10:00-10:30 a.m. 
1 :00-l :30 p.m. 

EACH SUNDAY 



The Church of the Air is presenting 
consecutive year of Sunday morning am | 
noon broadcasts. Services are conduct I 
representatives of the major faiths. 

AUGUST 6: Morning— Re\. Lester W. Bi| 
Ph.D., executive secretary, Pittsburgh 1 )^ 
Association, Pittsburgh. 

Afternoon— Rahhi Aaron L. Weinstein, 1 ijj 
Israel of Jamaica, New York. 

AUGUST 13: Morning — Re\. E. Shurley )l 
son, Central Methodist Church, Detroit. i( 

Afternoon— Rev. Peter B. Duffee, O.EM. ri 
ciscan Monastery, New York. 

AUGUST 20: Morning — Rev. Harry B. 1 lo 
associate minister. Brick Presbyterian C rc 
New York. \ 

Afternoon — Mr. Alexis Darusmont, \ m( 
First Reader, Christian Science ChurclCii 
cinnati, Ohio. 

AUGUST 27: Morning — Rev. Armin ( )rj 
Weng, Ph.D., president, Illinois Synod tl 
United Lutheran Church, Chicago, lUin >. 

Afternoon— Rev. William E Sheedy, Oi r 
St. Augustine, Philadelphia, Pennsylvan. 



National Conference of 
Catholic Charities 
5:30-5:45 p.m. 

SUNDAY, AUGUST 6 



The National Conference of Catholic Ch ties, 
held at Denver, Colorado, features an a Iress 
by the Most Reverend John Joseph Mitt\ ).D.. 
Archbishop of San Francisco. 



ir 



RELIGIOUS 
BROADCASTS 



CHILDREN'S 
PROGRAMS 



Wings Over Jordan 

10:30-11 :00 a.m. 

EACH SUNDAY 




"March of Games" 
5:45-6:00 p.m. 

TUESDAY AND THURSDAY 



This program of spirituals and religious talks 
is presented by a Negro choir of 35 voices from 
Cleveland and by outstanding Negro leaders 
and educators. 

AUGUST 6: Dr. E D. Bluford. president, Agri- 
cultural and Technical College of North Caro- 
lina, Greensboro, N. C. 

AUGUST 13: Dr. E G. Clark, president. South- 
ern University, Scotlandville, La. 

AUGUST 20: Rev. Damon R Young, pastor. 
Mount Zion Methodist Episcopal Church. Cin- 
cinnati, Ohio. 

AUGUST 27: Dr. E. C. Smith, pastor, Metropoli- 
tan Baptist Church. Washington. D. C. 



Children who like asking questions and chil- 
dren who prefer answering them are given 
opportunity on this bi-weekly CBS program 
directed by Nila Mack. Questions submitted 
by youthful listeners are posed to four equally 
youthful contestants, and prizes awarded. Ar- 
thur Ross is schoolboy master-of-ceremonies 
and Sybil Trent, 11-year-old "Miss Drum 
Major" of the program. 



"Let's Pretend" 
12:30-1 :00 p.m. 
EACH SATURDAY 



The world's great fairy tales and original fan- 
tasies are dramatized by Nila Mack and pre- 
sented with a cast of child actors. These dramas 
have been a Columbia children's feature for 
nine years. The program has already been 
awarded four prizes this year. 



40 



CBS S^STAHIK PROGRAMS 



VARIETY 



"Let's Go to the Fair' 

10:00-10:30 p.m. 

EACH SUNDAY 



Light music, tap-dancing, descriptions 
usual concessions, and dialogues from thS 
York World's Fair are brought to Columl|| 
teners on this novel variety program, eil 
by John S. Young, radio director of thil 
Each broadcast will feature a "remote'^| 
one of the more exciting corners of the e j 
tion. The orchestra is Joseph Littau arij 
Tritons. ; 



"Court of Reflections' 

10:15-10:45 p.m. 

EACH SATURDAY 



Famous legends of the old West in miii 

dramatic form are broadcast on the Colli! 

I 

network from the Golden Gate Interna tl 
Exposition on Treasure Island, San Franij 



Columbia's Gay Nineties 
Revue 

6:00-6:30 p.m. 

EACH SUNDAY 



Garbed in costumes of the gay nineties, Id 
Columbia entertainers present a variety! 
of music and comedy, typical of the son 
story of four decades ago. The prograrfa 
tures Joe Howard, veteran song write an 
emcee, soprano Genevieve Rowe, comec nn 
Beatrice Kay, and Latimer and Coste i, 
Weber-and-Fieldsian comedy team. Ray « 
is the director and Al Rinker the produ r 
the show. 



"Under Western Skies" 
8:00-8:30 p.m. 



EACH FRIDAY 



Johnny Mack Brown of the movies hea 
cast of this new variety musical, which fe ill 
a musical and dramatic program with 
Gayle, singer, and the versatile Texas Ra 
vocal and instrumental group. 



I 



41 



I 



RSONALITIES 







"Columbia's Country 
Journal" 
1 5:00-5:30 p.m. 

EACH SUNDAY 

L 

■1 


Charley Stookey, former Illinois farmer and 
veteran farm broadcaster, interviews farmers 
and their wives about crops, farm legislation, 
home life, and modern scientific farming. 
Columbia sets up its microphones in the heart 
of the wheat country, in the dairy farming 
states, in the tobacco and cotton area, and in 
the corn and hog farm districts. 


ii 


g "Uncle Jonathan" 

[ 6:30-6:45 p.m. 

1 MONDAY, WEDNESDAY AND FRIDAY 


"Uncle Jonathan," editor and publisher of the 
Bottsville Bugle, world's only cellophane news- 
paper (so you can see through it), is brought 
to CBS listeners specially from BBNF, key 
station of the mythical Alfalfy Network. 




"Armchair Adventures" 

10:45-11:00 p.m. 

1 SUNDAY, TUESDAY, WEDNESDAY, 
! THURSDAY, AND SATURDAY 


Frank Graham plays all the parts in these 
dramatizations of unusual stories, running the 
gamut of humor, pathos, and tragedy. The pro- 
grams originate in KNX, Hollywood. 




"So . . .You Think You 
j Know Music"-Ted Cotl 
i 4:00-^:30 p.m. 

■ EACH SUNDAY 


Four studio volunteers participate in a musical 
quiz, conducted by emcee Ted Cott and judged 
by Francis Macaluso. The quiz is conducted at 
CBS Radio Theatre 1, just off Times Square. 




Michael Loring 

7:15-7:30 p.m. mon. & wed. 
FRIDAY, 7:30-7:45 p.m. 

1 


Michael Loring, featured film player and 
musical comedy singer, is heard three times 
a week in a program of current song hits, Negro 
chants, and Irish ballads. 




"That's What I Said-" 
Ted Husing 
7:15-7:30 p.m. 

EACH TUESDAY 

L . ... . .. . . 


Ted Husing begins a new series of fresh up-to- 
the-minute sports news in a weekly fanning 
bee with Jimmy Dolan and a guest. Bill Corum, 
"Journal-American" sports columnist, is the 
first guest. |p| 





42 



CBS SUSTAIIHG PROGRAMS 



PERSONALITIES 

( .ontinuvd 




Judith Arlen's 
Penthouse Blues 
6:45-7:00 p.m. 

MONDAY THRU FRIDAY 



"The Alihi Club" 
7:00-7 :30 p.m. 

EACH SUNDAY 



Man About Hollywood - 
George McCall 
9:00-9:30 p.m. 

KACH MONDAY 



Richard Maxwell 

9:00-9:15 a.m. 
MONDAY THRU SATURDAY 



Professor Quiz 
8:30-9:00 p.m. 

EACH SATURDAY 



Outdoors with Bob Edge 
7:45-8:00 p.m. 



EACH FRIDAY 



Major Bowes' 
Capitol Family 

11:30 a.m.-12 :30 p.m. 
EACH SUNDAY 



L 



Judith Arlen, rising young Columbia i 
sings a program of popular songs in 
unusually "blue" manner, from her pe 
studio, high over Madison Avenue. 



Emcee Don Ross and femmemcee Gw«| 
Leary ask guests their alibies to novel 
tions. The man and woman winning y\ 
grand prize. Earle McGill directs an'du 
gram features Ray Block's orchestra. 



Interviews with Hollywood's stars eac 
are the feature of this new series of neS 
stories about the fihn capital, starring joi 
McCall, Hollywood reporter. 



Richard Maxwell presents six progina 
hymns, inspirational songs and home!) hi 
ophy each week. 



Professor Quiz continues to officiate it 
famous and popular question-and-ans\ r [ 
gram. 



Bob Edge, popular young sportsman, i 
in this series of informal talks dedi< 
hunting and fishing enthusiasts. 



Major Bowes' Family includes the 'alti 
Brothers (Kelly, Jack and Pete); > hold 
Cosentino, tenor: Charles Magante,ac( dio: 
ist; Sam Herman, xylophonist, and Uhi 
Mavo's Orchestra. 



43 



IGHT MUSIC 



Orrin Tucker's Teatimers 

8:00-8:30 p.m. 
EACH SATURDAY 

i 


A new musical personality is featured in a 
Columbia series from Hollywood station KNX. 
Orrin Tucker. \ ()uthful maestro and his orches- 
tra and vocalists join in a ga\ half-hour's 
frolic. 


CBS Vocalists 

1 Various hours 

MONDAY THRU SATURDAY 


The Columbia Network schedule of vocal pro- 
grams includes many young singers of popular 
songs in many styles and interpretations. 
Among the current vocalists are: 

Clyde Barrie Doris Rhodes 
Ruth Carhart Genevieve Rowe 
Buddy Clark Jack Shannon 
Audrey Marsh Barry Wood 


Deep River Boys, 
Eton Boys, 
Four Clubmen 

Various hours 


These harmony groups are featured on the 
Columbia Network throughout the week. Each 
has a distinctive vocal style, and all continue 
to be network favorites. 


j Dance Orchestras 

. Various hours 

1 

\ MONDAY THRU SUNDAY 
1 


America's leading dance bands provide a full 
schedule of current hits and old favorites to 
Columbia's listeners each evening. These top 
ranking bands are scheduled for August: 

Coimt Basie Jack Jenne\' 
Ben Bernie Henry King 
Cab Calloway Enoch Light 
Del Courtney Carlos Molina 
Shep Fields Harry Owens 
Jan Garber Ted Weems 
Harry James Sterling Young 



4.4. 



ADDGIDA: JULY PROGRAMS 




Columbia's Special Feature broadcasts are arranged on a weel o 
week, sometimes day to day, and even, on occasion, hour to hit 
basis. One result of this flexibility and timeliness is the follo\\;ig 
partial list of July programs which were arranged too late )r 
inclusion in the last month's issue of the Columbia program bo c. 



PUBLIC AFFAIRS 

JULY 1 : Paul Muni recited a dramatic mono- 
logue, "An American Father to His Son," 
written specially by Merrill Dennison, 
Columbia writer, for the program, spon- 
sored by the Council Against Intolerance in 
America, 8-8:15 p.m. 

JULY 9: Representative John M. Vorys (R) 
of Ohio discussed "Neutrality" and the 
President's new bill in a Columbia broad- 
cast from Washington, 10:45-11 p.m. 

JULY 11: Stephen T. Early, White House 
press secretary, spoke of "Radio and Its 
Relationship to Government" over the Co- 
lumbia network from Atlantic City, 11:45 
a.m.-12:15 p.m. 

JULY 12: Will Hays broadcast from Los An- 
geles on "The Mirror of America," 10:30- 
10:45 p.m. 

JULY 13: Senator Joseph E Guffey (D) of 
Pennsylvania presented "A Political Pre- 
view of 1940" over the Columbia network 
from Washington, 10:45-11 p.m. 

JULY 15: Edward R. Murrow, CBS Euro- 
pean director, interviewed members of Great 
Britain's new conscript army from Alder- 



shot, famous British army training camp le 
also discussed life at Aldershot barracks th 
several British officers, 10:30-10:45 a.ir 

I 

JULY 19: Representative Samuel Dick in 
( D) of New York discussed the present s te 
of immigration in an address from ^ h- 
ington, 10:30-10:45 p.m. 

JULY 21 : Governor Arthur H. James (R of 4^ 
Pennsylvania replied to Senator Gufl 's 
"Preview of 1940" from the Executive ]\ n- 

411; 

sion in Harrisburg, 6:30-6:45 p.m. f 

JULY 26: Representative J. William D er 
I R I of Pennsylvania, member of the E'se 
Appropriations Committee, spoke on le 
President's "Lending-Spending Progr V 
from Washington, 10 :30-10 :45 p.m. 

JULY 27: Charles Fahy, general counse or W 
the National Labor Relations Board, as f 
heard from Washington, 10:30-10:45 p . 

SPECIAL EVENTS 

JULY 12: The famous flying Hutchi m 
family recounted experiences in their re nt 
Western Hemisphere flight in a Colui ia 
broadcast from Washington. Lieuteinl 



olonel and Mrs. Hutchinson and their two 
lughters described their visits to twenty- 
,0 chief executives in Canada, the West 
idies. Central America, and South Amer- 
a. 5:45-6 p.m. 

LY 12. 13. 14. and 15: CBS listeners heard 
'xlusive broadcasts by Ted Husing of the 
|rofessional Golfers Association champioii- 
ip matches at the Pomonok Country Club 
Flushing, Long Island. On the first three 
ivs Husing summarized the play directly 
om the clubhouse. 6:30-6:45 p.m. On the 
lal day, four broadcasts were made from 
BS mobile unit, of the match in which 
eiuy Picard defeated Byron Nelson, open 
ampion. followed by a complete summary, 
U5-6:15 p.m. 

LY 14: The celebration of Bastille Day in 
iris was described by Columbia's Paris 
presentative Thomas L. Grandin and by 
alph Heinzen, United Press correspondent, 
45-7 p.m. 

LY 16: Doris Rhodes, Michael Loring. and 
e Four Clubmen were heard on the Colum- 
a network in a salute to KRLD, CBS sta- 
)n in Dallas, 11-11 :30 p.m. 

LY 22: The Arlington Classic at Chicago, 
le of America's greatest races, which saw 
hnstown upset by Challedon. was de- 
ribed exclusively over the Columbia net- 
)rk. 6:05-6:30 p.m. 



JLILY 27: The East-West mouse derby was 
described by CBS announcer Charles Stark 
in a "remote" from the playground of the 
Lenox Hill Neighborhood Association. After 
his account of the race of ten mice to get out 
of a large circle. Stark interviewed Frank 
Buck and Merle Gulick. vice-chairman of the 
Greater New York Fund, which arranged 
the event, (N. Y. State network only), 11- 
11:15 a.m. 

JULY 30: An address by Paul V. McNutt, 
director of the new Federal Security Agency, 
was the highlight of a full hour's Columbia 
broadcast of the opening ceremonies of the 
Seventh International Poultry Congress in 
Cleveland. McNutt's speech, titled "Broth- 
erhood and Peace," followed addresses by 
Mayor Harold H. Burton of Cleveland and 
Glenn H. Campbell, president of the Con- 
gress, 4:30-5:30 p.m. 



SERIOUS MUSIC 

JULY 30: The Chrysler Choir of seven hun- 
dred male voices sang in a Columbia network 
broadcast from the Court of Peace at the 
NewYorkWorld's Fair.The program included 
religious music by Palestrina. Bach. Havdn, 
and Handel, as well as a number of Euro- 
pean and American folk-tunes. 5:30-6 p.m. 



t 



46 



t 




i 



THE COLUMBIA BROADCASTING SYSTEM 

Sales and administrative offices: 485 Madison Avenue, New York • 182 Tremont Street, Boston 
1622 Chestnut Street, Philadelphia • 410 North Michigan Avenue, Chicago • 902 Fisher Build- 
ing, Detroit • Mart Building, St. Louis • Hotel Alms, Cincinnati • 625 Second Avenue, South. 
Minneapolis • Wilder Building, Charlotte. N. C. • 817 Earle Building. Washington • Columbia 
Square, Hollywood • Palace Hotel, San Francisco • 14 Langham Place, W. 1, London 




I 



THE ('(ILUIBH 
PROGRAM ROOK 

CBS SPONSORED PROGRAMS: pp. 3 to 26 
WABC SPONSORED PROGRAMS: pp. 27 to 28 
CBS SUSTAINING PROGRAMS: pp. 29 to 46 

Published monthly for advertising executives by 
THE COLUMBIA BROADCASTING SYSTEM 
485 Madison Avenue, ^Sew ^ork City. 1^. 



NATIONAL Bf^ADCASTING COMPANY, INC. 

GENERAL LIBRARY 
30 ROCKEFELLER PLAZA, NEW YORK, N. Y. 



\m\: (]OLl]MBIA lETWORR CLIEl\T 



t AUTOMOTIVE 

CHRYSLER CORPORATION: 

Plymouth. Dodge. DeSoto, 
Chrysler motor cars . 



FORD MOTOR COMPANY: 

Ford, Lincoln, Lincoln Zephyr, 

Mercury 



Page 7 



Page 9 



< CIGARETTES & TOBACCO 

AMERICAN TOBACCO COMPANY: 

Lucky Strike Cigarettes .... Page 3 

BROWN & WILLIAMSON TOBACCO CORP.: 

Raleigh Cigarettes Page 5 

Wings Cigarettes Page 25 

LIGGETT & MYERS TOBACCO COMPANY: 
Chesterfield Cigarettes .... Page 15 



PHILIP MORRIS & COMPANY, INC. 

Philip Morris Cigarettes . 



Page 17 



R. J. REYNOLDS TOBACCO COMPANY: 

Camel Cigarettes, 

Prince Albert Tobacco .... Page 21 

STEPHANO BROTHERS: 

"Marvels" Cigarettes Page 25 



U. S. TOBACCO COMPANY: 

Dill's Best, 

Model Smoking Tobacco . 



CONFECTIONERY 

EUCLID CANDY COMPANY: 
Candy Bars 



Page 23 



WM. WRIGLEY JR. COMPANY 
Wrigley's Douhleniint Gum. 
Wrigley's Spearmint Gum 



Page 25 



Page 23 



DRUGS & TOILET GOODS 



AFFILIATED PRODUCTS, INC.: 

Edna Wallace Hopper Cosmetics . Page^ 

ANACIN COMPANY: > 

Anacin Page 3 

BAYER COMPANY: 

Bayer Aspirin Pag( ? 

CAMPANA SALES COMPANY: , 
Italian Balm, Dreskin, 

Coolies, D.D.D Pagei 

COLGATE-PALMOLIVE-PEET COMPANY : 

(See also Laundry Soaps) 

Colgate Dental Cream, 

Palmolive Shave Cream, 

Palmolive Brushless Shave, | ^ 

Colgate Tooth Powder, 

Palmolive Soap Page? 

KOLYNOS COMPANY: 

Kolynos Toothpaste Page 3 

LADY ESTHER COMPANY: 

Cosmetics Page 3 

THE LAMBERT COMPANY: 

Listerine Products, 

Prophylactic Brushes Pag( 3 

LEVER BROTHERS COMPANY: 
(See also Foods; Laundry Soaps) 

Lifebuoy Pagf 3 

Lux Toilet Soap Pag( t 

THE PROCTER & GAMBLE COMPANY: 

(See also Laundry Soaps; Foods) 

Drene, Teel, Ivory Pagi ^ 

JOHN H. WOODBURY, INC.: 

Woodbury's Powder, 

Soap and Cream Pagi 3 

WYETH CHEMICAL COMPANY: 

Hill's Nose Drops Pagi 3 



sill 



lill 



ODS 



FOODS & BEVERAGES 



»WEY S, INC. : 

an-Rich Pi odiu ts Page 3 



MPBELL SOUP COMPANY: 
anco-American Spaghetti, 

jimpbeirs Soups, 

i>ans. and Tomato Juice . 



Page 5 



I 



)MINENTAL BAKING COMPANY, INC.: 

onder Bread, Hostess Cake . . Page 7 



I. 



ERAh FOODS CORPORATION: 

'ee also Laundry Soaps) 
iinka, 

5st Toasties Page 9 

i<tum Page 1 1 

WVAIIAN PINEAPPLE COMPANY: 

)ole" Pineapple, 

3ole" Pineapple Juice .... Page 11 

;0. A. HORMEL i'i COMPANY: 

ormel Soups and Food Products . Page 13 

;VER BROTHERS COMPANY : 

ee also Drugs; Laundry Soaps) 
bry Page 15 

:HI CORPORATION: 

jyal Crown Cola Page 17 

;T MILK SALES CORPORATION: 

>t Evaporated Milk Page 17 

IE PROCTER & GAMBLE COMPANY: 
■ee also Toilet Goods; Laundry Soaps) 
isco Page 19 

& W FINE FOODS, INC.: 

)od Products Page 25 

■ ALTEST, INC. : 

■'altest System of Laboratory Control 



Milk and Ice Cream 



Page 21 



' LAUNDRY SOAPS & ACCESSORIES 

,)LGATE-PALMOLIVE-PEET COMPANY : 

I'Ve also Drugs & Toilet Goods) 

lancentrated Super Suds . . . Page 7 

>l time listed on the following pages is current 



Octagon Products Page 25 

THE CUDAHY PACKING COMPANY: 

Old Dutch Cleanser Page 9 

GENERAL FOODS CORPORATION: 

{ See also Foods) 

La France, Satina Page 11 

GRIFFIN MANUFACTURING COMPANY: 
GrifBn Shoe Polishes Page 11 

LEVER BROTHERS COMPANY: 

(See also Drugs; Foods) 

Rinso Pages 13 and 15 

Lux Flakes Page 15 

THE PROCTER & GAMBLE COMPANY: 

(See also Toilet Goods; Foods) 

Chipso. Ivory, Oxydol .... Page 19 

LUBRICANTS 

AMERICAN OIL COMPANY: 

Amoco-Gas, Orange American Gas Page 3 

ETHYL GASOLINE CORPORATION: 

"Ethyl" Gasoline Page 9 

GULF OIL CORPORATION: 

Motor Oil and Gas Page 11 

THE PURE OIL COMPANY: 

Petroleum products Page 21 

RIO GRANDE OIL, INC.: 

Petroleum products Page 25 

TEXAS COMPANY: 

Texaco Products Page 21 

WILSHIRE OIL COMPANY, INC.: 

Polly Gas Page 25 

MISCELLANEOUS 

PERSOiNAL FINANCE COMPANY: 

Personal Loan Service .... Page 17 

PRUDENTIAL INSURANCE COMPANY 
OF AMERICA: 

Insurance Services Page 19 

New York time unless otherwise indicated. 



m SPOnORGD PROGRAMS 



AFFILIATED PRODUCTS, INC. 



Edna Wallace Hopper C 



AMERICAN OIL COMPANY 



Amoco-Gas 

Orange American Gas 



AMERICAN TOBACCO COMPANY Lucky Strike Cigarettes 



ANACIN COMPANY 



Anacin 



BAYER COMPANY 



Bayer Aspirin 



BOWEY'S, INC. 




Dari-Rich Products 











* 1 


\ei ' drama 

, 1 WYETH CHEMICAL COMPANY) 


Mon., Tues., Wed. 
12:30-12:45 p.m. 
30 CBS stations 
originates: wbbm 


Blackett-Sample-Hummert, Inc. 


299 Weeks 




e laman Side of the News, 
Edin C. Hill 


Mon. thru Fri. 
6:05-6:15 p.m. 
Rebroadcast 
11:05-11:15 p.m. 
42 CBS stations 
originates: wabc 


The Joseph Katz Company 


56 Weeks 


ir [it Parade 

rk arnow's Orchestra, 
ui'loss, Raymond Scott's 
int Bea Wain and the 
n\ lacs 

Po) nr music and vocalists 


Saturday 
9:00-9:45 p.m. 
Rebroadcast 
12 mid.-12 :45 a.m. 
61 CBS stations 
originates: wabc 


Lord & Thomas 


174 Weeks 


r (d, Sunday 

iff drama 

ra KULYiNUS LOMrAiNi^ 


Mon., Tues., Wed. 
12:45-1:00 p.m. 
31 CBS stations 
originates: wabc 


Blackett-Sample-Hummert, Inc. 


135 Weeks 


!oi Husband 

b 1 len Menken, presented 
thramous Actors' Guild 
ier drama 


Tuesday 
7:30-8:00 p.m. 
49 CBS stations 
originates: wabc 


■ Blackett-Sample-Hummert, Inc. 


416 Weeks 


ivs nd Rhythm 

1 1 Id Hunter, reporter ; Dave 
al ovachordist and Carl 
leiarten's Orchestra 

nd music 


Sunday 

11:00-11:30 a.m. 
Rebroadcast 
2:30-3:00 p.m. 
33 CBS stations 
originates: wbbm 


Sorensen & Company 


13 Weeks 


m 



'te f ires indicate the total number of iveeks 
• Wjc/i the client has used CBS facilities. 



m SPOISORED PROGRAMS 




BROWN & WILLIAMSON TOBACCO Raleigh Cigarettes 

CORPORATION 



CAMPANA SALES COMPANY 



Italian Balm 
Dreskin 
Coolies 
D.D.D. 



CAMPBELL SOUP COMPANY 



Campbell's Soups 
Campbell's Beans 
Campbell's Tomato Jui 



Franco-American Spag 











* 


1 


uUivan 

ng September 24) 


Sun. thru Fri. 
11:00-11 :15 p.m. 

35 CBS stations 

ORIGINATES: LOUISVILLE 


Batten. Barton, Durstine, & 
Osborn, Inc. 


21 Weeks 


h 

Dr 
oS 


lighter 

irbara Luddy and 
mayne 

a at the ''Little Theater 
mes Square" 


Friday 

9:30-10:00 p.m. 
50 CBS stations 
originates: wbbm 


Aubrey, Moore & Wallace, Inc. 


83 Weeks 


m 

-01 

1 

;g' 


)ell Playhouse 

^Velles, director, and 

ars 

ing September 10) 


Sunday 

8:00-9:00 p.m. 
Rebroadcast 
September 10 and 17 
11:00-12:00 p.m. 
September 24 
10:00-11:00 p.m. 
67 CBS stations 

ORIGINATES: WABC 


Ward \^'Tieelock Company 


247 Weeks 


no 

Se 


'n' Andy 

/ comedy-drama 


Mon. thru Fri. 
7:00-7:15 p.m. 
Rebroadcast 
11:00-11 :15 p.m. 
52 CBS stations 

ORIGINATES: KNX 






•et 

Z)r 
•gi 


a Curtis 

'Otic serial 

ing September 11) 


Mon. thru Fri. 
11:15-11:30 a.m. 
Rebroadcast 
2:30-2:45 p.m. 
53 CBS stations 

ORIGINATES: WABC 






le 

th 
ch 
Of 


the Dixons" 

irbara Weeks and 
d Widmark 
estic Serial 


Mon. thru Fri. 
9:15-9:30 a.m. 
16 CBS stations 

ORIGINATES: WABC 


Ruthrauff & Ryan, Inc. 




r/ie 
n 


?ures indicate the total number of weeks 
ich the client has used CBS facilities. 



m SPONSORED PROGRAMS 



CHRYSLER CORPORATION 



Plymouth 
Dodge 
DeSoto 
Chrysler 



COLGATE-PALMOLIVE-PEET COMPANY 



Colgate Dental Cream 
Palmolive Shave Creami 
Palmolive Brushless Sh^ 



Concentrated Super Sudl^B^ 



Palmolive Soap |^|^' 



Colgate Tooth Powder 



CONTINENTAL BAKING CO., INC. 



Wonder Bread 
Hostess Cake 




7 




ijr Bowes' 
ri iial Amateur Hour 

1 Tleurs, with Major Bowes 
(I. I aster of Ceremonies 



Thursday 
9:00-10:00 p.m. 
79 CBS stations 
originates: wabc 



RuthraufE & Ryan, Inc. 



182 Weeks 



ol.ite Ask-It Basket 

111 cWilliams, MC 
(j. stions and answers 



I* 



in ge As It Seems 

/ 'matizations of unusual facts 



lyi and Marge 

i al drama 



liUip House 

tai ng Bess Johnson 
S al drama 



leiaother 

al drama 



Thursday 
8:00-8:30 p.m. 

Rebroadcast 
12:00 12:30 a.m. 
60 CBS stations 
originates: wabc 

Thursday 
8:30-9:00 p.m. 

Rebroadcast 
12:30-1 :00 a.m. 
52 CBS stations 
originates: wabc 

Mon. thru Fri. 
10:15-10:30 a.m. 

Rebroadcast 
4:15-4:30 p.m. 
71 CBS stations 
originates: wabc 

Mon. thru Fri. 
10:30-10:45 a.m. 
Rebroadcast 
4:30-4:45 p.m. 
74 CBS stations 
originates: wabc 

Mon. thru Fri. 
10:45-11:00 a.m. 

Rebroadcast 
4:45-5:00 p.m. 
25 CBS stations 
originates: wbbm 



Benton & Bowles, Inc. 



185 Weeks 



Benton & Bowles-Chicago, Inc. 



re f Kitty Kelly 

S al drama 



Mon. thru Fri. 
10:00-10:15 a.m. 

Rebroadcast 
4:00^:15 p.m. 
43 CBS stations 
originates: wabc 



Benton & Bowles, Inc. 



232 Weeks 



• ill 



^(i?ures indicate the total number of weeks 
n Uch the client has used CBS facilities. 



8 



CBS SPfllSORED PROGRAMS 




THE CUDAHY PACKING COMPANY Old Dutch Cleanser 



ETHYL GASOLINE CORP. "Ethyl" Gasoline 



FORD MOTOR COMPANY Ford 

Lincoln 

Lincoln Zephyr 
Mercury 



GENERAL FOODS CORPORATION Sanka 



Post Toasties 



9 



OGRAM 



lor's Children 

ill drama 



Mon. thru Fri. 
9:45-10:00 a.m. 
18 CBS stations 
originates: wbbm 



Roche, Williams & Cunnyng- 
ham. Inc. 



244 Weeks 



ijLIp Time 

:jg Tony Martin, 

Kostelanetz's Orchestra, 
•piompson's Rhythm Singers 
(Laughlin, and guest stars 

cal variety 



Monday 
8:00-8:30 p.m. 
Rebroadcast 
12:00-12:30 a.m. 
63 CBS stations 
originates: wabc 



Batten, Barton. Durstine & 
Osborn, Inc. 



29 Weeks 



on Summer Hour 

itharaes Melton, Francia White, 
on jorhees' Orchestra, chorus and 
p ■ ouge Reporter" and guests 
W ical variety 

an ly Evening Hour 

or( symphony Orchestra and 
ho s, with guest conductors 
id joists 

li h Talks by W. J. Cameron 
ief; iiing September 24) 



Sunday 

September 3, 10, 
and 17 only 
9:00-10:00 p.m. 
75 CBS stations 

ORIGINATES: WJR 

Sunday 

9:00-10:00 p.m. 
77 CBS stations 

ORIGINATES: WJR 



N. W. Ayer & Son, Inc. 



283 Weeks 



le People 

ill abriel Heatter, Harry von Zell 
id uests 
R l-life experiences 



Be . Brown 

ith Vank Gill and Bill Demling, 
)m!ians, Paula Winslow, 
lariret McCrae, vocalist and 
ar Sosnik's Orchestra 
' ledy and musical variety 
li eries ends September 28) 



Tuesday 
9:00-9:30 p.m. 
Rebroadcast 
12:30-1 :00 a.m. 
73 CBS stations 

ORIGINATES: WABC 

Thursday 
7:30-8:00 p.m. 
Rebroadcast 
11:30-12 mid. 
69 CBS stations 

ORIGINATES: KNX 



Young & Rubicam, Inc. 



236 Weeks 



Benton & Bowles, Inc. 



fht lures indicate the total number of weeks 
■1 : ich the client has used CBS facilities. 



10 



m SPOISORED PROGRAMS 



GENERAL FOODS 

Continued 



La France 
Satina 




Postum 



GRIFFIN MANUFACTURING 
COMPANY, INC. 



Grifi&n Shoe Polishes 



lb 



GULF OIL CORPORATION 




Motor Oil and Gas 



HAWAIIAN PINEAPPLE COMPANY 



"Dole" Pineapple 
"Dole" Pineapple Juice | 



11 



Ik 



: Jordan, Girl Interne 

[■al drama 



Mon., Wed., Fri. 
12:00-12:15 p.m. 
40 CBS stations 

ORIGINATES: WABC 



Younp; & Rubicam, Inc. 



236 Weeks 



It and Abner 

(. ledy sketches 



Mon., Wed.. Fri. 
7:15-7:30 p.m. 

Rebroadcast 
11:1.5-11 :30 p.m. 
46 CBS stations 

ORIGINATES: KNX 



to Shine, 

itHal Kemp's Orchestra 
nd uests 
.1 iical variety 



Tuesday 

10:00-10:30 p.m. 
42 CBS stations 

ORIGINATES: WABC 



Bermingham, Castleman & 
Pierce, Inc. 



43 Weeks 



'Ul Musical Playhouse 

ith.rno Rapee, Jane Froman 
nd m Peerce 
1 iical 



cr n Guild Theatre 

itUoger Pryor, MC, 

;re stars as guests, 

nd scar Bradley's Orchestra 

i iety and drama 
Segning September 24) 



Sunday 

7:30-8:00 p.m. 
September 3, 10, 
and 17 only 
7:30-8:00 p.m. 

63 CBS stations 

ORIGINATES: WABC 

Sunday 

7:30-8:00 p.m. 

64 CBS stations 

ORIGINATES: KNX 



Young & Rubicam, Inc. 



290 Weeks 



or lulu Bound 

an g Phil Baker. "Bottle' 
le drews Sisters, and 
yn urray's Orchestra 
(-' edy and musical variety 



Wednesday 
8:00-8:30 p.m. 

Rebroadcast 

12 mid.~12 :30 a.m. 

61 CBS stations 

ORIGINATES: WABC 



Young & Rubicam, Inc. 



33 Weeks 



*Th}gures indicate the total number of weeks 
in hich the client has used CBS facilities. 



12 



m SPONSORED PROGRAMS 



13 




GEORGE A. HORMEL & COMPANY 



Hormel Soups 
and other Food ProductSi^tj 




KOLYNOS COMPANY 



Kolynos Toothpaste 



LADY ESTHER COMPANY 



Cosmetics 



THE LAMBERT COMPANY 



Listerine Products 
Prophylactic Brushes 



LEVER BROTHERS COMPANY 



Rinso 




Lifebuoy 




t } ppened in Hollywood 

t Martha Mears, John Conte and 
I, Dunstedter's Orchestra 
siral variety 



Mon., Wed., Fri. 
11:00-11 :15 a.m. 

Beginning Sept. 25 
.5.-30-.5;4.5 p.m. 
25 CBS stations 
originates: knx 



Batten. Barton. Durstine & 
Osborn. Inc. 



106 Weeks 



Gal, Sunday 

ial drama 

so AN ACIIN COMPANY ) 



Thurs. and Fri. 
12:45-1 :00 p.m. 
31 CBS stations 

ORIGIN \TKS: VV^BC 



Blackett-Sample-Huniniert. Inc. 402 \^eeks 



7U Lomhardo and His 
)r« estra 

/ Hilar music 



Monday 

9:30-10:00 p.m. 
Beginning Sept. 11 
10:00-10:30 p.m. 
47 CBS stations 
originates: wabc 



Pedlar & Rvan. Inc. 



299 Weeks 



»r:(l Central Station 

/ malic sketches 



Friday 

10:00-10:30 p.m. 
51 CBS stations 
originates: w\bc 



Lambert & Feasley, Inc. 



113 Weeks 



lig own 

tar ig Edward G. Robinson 

/. matic 
Befning September 19) 



amy Show 

an ig Walter O'Keefe 

C. edy and music 
Jfgning September 19 » 



Tuesday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-12:00 p.m. 
65 CBS stations 
26 CBC stations 
originates: knx 

Tuesday 
8:30-9:00 p.m. 

Rebroadcast 
12:00-12:30 a.m. 
61 CBS stations 
26 CBC stations 
originates: wabc 



Ruthrauff & Rvan. Inc. 



1 55 Weeks 



'TIJigures indicate the total number of weeks 
hich the client has used CBS facilities. 



14 



CBS SPflXSORED PROGRAMS 




LEVER BROTHERS COMPANY Lux Toilet S. 

Continued 




Rinso 



Spry 



Lux Flakes 
Lux Toilet Soap 



LIGGETT & MYERS TOBACCO COMPANY Chesterfield Cigarettes 




15 



i 

,u? Radio Theatre 

ec B. DeMille, director, 
itl tars of stage and screen 
Lnia 

Be; ning September 11) 


Monday 

9:00-10:00 p.m. 
61 CBS stations 
26 CBC stations 
originates: knx 


J. Walter Thompson Company 


1 

155 Weeks 


Ugister 

ity^lice Frost and Martin Gabel 
; ial drama 


Mon. thru Fri. 
11:30-11:45 a.m. 
Rebroadcast 
2:00-2:15 p.m. 
67 CBS stations 
26 CBC stations 
originates: wabc 


Ruthrauff & Ryan, Inc. 




,ui Jenny's Real Life Stories 

L matic sketches 


Mon. thru Fri. 
11:45-12 noon 
Rebroadcast 
2:15-2:30 p.m. 
61 CBS stations 
originates: wabc 






lit ife and Love of Dr. Susan 

S al drama 

\ 


Mon. thru Fri. 
2:15-2:30 p.m. 
Rebroadcast 
5:15-5:30 p.m. 
63 CBS stations 
originates: wabc 


J. Walter Thompson Co. 




aii Whiteman and His 
•rcestra, with Joan Edwards, 
lai Dennis, and The Modernaires 
^ fical variety 

II 


Wednesday 
8:30-9:00 p.m. 
Rebroadcast 
11:30-12 mid. 
91 CBS stations 
originates: on tour 


Newell-Emmett Co., Inc. 


346 Weeks 



figures indicate the total /lumber of weeks 
hich the client has used CBS facilities. 



16 



m ^nmm huum 




PERSONAL FINANCE COMPANY Personal Loan Service 



PET MILK SALES CORPORATION Pet Evaporated Milk 



PHILIP MORRIS & COMPANY, LTD. Philip Morris Cigarettes 

1 




17 



ifve It or Not Ripley 

sical variety 

eries ends September 22) 



Friday 

10:30-11:00 p.m. 
75 CBS stations 
originates: wabc 



Batten, Barton, Durstine ' 
Osborn, Inc. 



23 Weeks 



™«ta|arclay's Daughters 

al drama 



Mon. thru Fri. 
2:00-2:15 p.m. 
25 CBS stations 
originates: wabc 



Blackett-Sample-Hummert, Inc. 



95 Weeks 



li|day Night Serenade 

lar Eastman, soprano; Bill Perry, 
!iio and Gustav Haenschen's 
•rcl 5tra and Chorus 
hdcal 



Saturday 
9:45-10:15 p.m. 
52 CBS stations 
originates: wabc 



Gardner Advertising Company 



304 Weeks 



lai Lee Taylor 

omjconomist 

H sehold advice 



Tues. and Thurs. 
11:00-11 :15 a.m. 

Rebroadcast 
1:45-2:00 p.m. 
60 CBS stations 

ORIGINATES: KMOX 



iii^^liy Presents 

in Green's Orchestra, Drama- 
il Perfect Crime," Floyd Sher- 
aii, oger Kinney, Genevieve Rowe, 
fev ly," Glenn Cross, Ray Bloch's 
nr^l4 

W cal variety and dramatic interludes 



Friday 

8:30-9:00 p.m. 
Beginning September 29 
9:00-9:30 p.m. 
Rebroadcast 
11:30-1 2 :00 p.m. 
76 CBS stations 
originates: wabc 



The Biow Company, Inc. 



155 Weeks 



Thi^mres indicate the total number of weeks 
■n iich the client has used CBS facilities. 



18 




19 





rhiliold bergs 

^ iai drama 



Friday 

7:30-8:00 p.m. 

Rebroadcast 
( Beginning Sept. 29 > 
9:00-9:30 p.m. 
53 CBS stations 

()Kir,IN \TES: WXBC 

Mon. thru Fri. 
1:00-1:15 p.m. 
28 CBS stations 

OKICI N ATES : WABC 



H. W. Kastor & Sons 



248 Weeks 



Blackett-Saniple-Humniert. I tic. 



.ifi ^an Be Beautiful 

ial drama 



Mon. thru Fri. 
1:15-1 :30 p.m. 
35 CBS stations 
originates: wabc 



Compton Advertising. Inc. 



loi of Life 

^ial drama 



1 :30-l :45 p.m. 
23 CBS stations 
originates: wbbm 



Pedlar & Ryan, Inc. 



rhi Day Is Ours 

> ial drama 



1:45-2:00 p.m. 
37 CBS stations 
originates: wabc 



Compton Advertising. Inc. 



^la lattan Mother 

ial drama 



Mon. thru Fri. 
9:30-9:45 a.m. 
12 CBS stations 
originates: wbbm 



Pedlar & Ryan, Inc. 



liir lie Fidler 

/ 'lywood news reporter 
Bei ning September 12 ) 



Tuesday 
7:15-7:30 p.m. 
Rebroadcast 
11:15-11:30 p.m. 
55 CBS stations 
originates: knx 



H. W. Kastor & Sons 



s 


1 a Girl Marries 

n/ drama 


Mon. thru Fri. 
12:15-12:30 p.m. 
49 CBS stations 
originates: wabc 

ft. jm 


Benton & Bowies. Inc. 


14 Weeks 


*; 

I 


• figures indicate the total number of weeks 
which the client has used CBS facilities. 






20 



CBS SP«ISORED PROGRAMS 



THE PURE OIL COMPANY 



Petroleum Products 



R. J. REYNOLDS TOBACCO COMPANY 




Camel Cigarettes 
Prince Albert Smoking Toi 



SEALTEST, INC. 




Sealtest System of Labors 
Control of Milk and Ice Crli 



TEXAS COMPANY 



"Texaco" Products 



21 



bnborn Edits The News 

uis Analysis 



Sun. and Tues. 
10:30-10:45 p.m. 
Beginning Sept. 2 > 
Mon., Wed., Fri. 
6:30-6:45 p.m. 
35 CBS stations 
originates: wabc 



Leo Burnett Company. Inc. 



18 Weeks 



ndie" 

'enny Singleton and 
ir Lake 

estic comedy 



Bo Crosby's Orchestra 

wit Johnny Mercer, singer 
anc 'he Bobcats 

isical variety 



Monday 
7:30-8:00 p.m. 
Rebroadvast 
10:30-1 1:00 p.m. 

86 CBS stations 

OKICINATES: KNX 

Tuesday 

9:30-10:00 p.m. 

87 CBS stations 
originates: on tour 



William Esty & Company, Inc. 



322 Weeks 



^01 Family and Mine 

. idl drama 



Mon. thru Fri. 
2:30-2:45 p.m. 
35 CBS stations 

ORIGINATES: WABC 



McKee & Albright, Inc. 



18 Weeks 



[CO Star Theatre 

tKen Murray, MC, 
es Langford, Kenny Baker, 
Jars Wallington, and David 
Brc cman's Orchestra : 
Dniatic portion produced by 
l^lii vrights' Company 
'' lining September 13) 



Wednesday 
9:00-10:00 p.m. 
91 CBS stations 

ORIGINATES: KNX 
AND WAIiC 



Buchs 



&Co. 



116 Weeks 



*T\ figures indicate the total number of weeks 
I' vhich the client has used CBS facilities. 



22 



m SPOISORED PROGRAMS 




U. S. TOBACCO COMPANY Dill's Best 

Model Smoking Tobacco 



JOHN H. WOODBURY, INC. 




Woodbury's Powder, 
Soap and Cream 



WM. WRIGLEY JR. COMPANY 




Wrigley's Doublemint Gul| 



Wrigley's Spearmint GuntU 



1| 



WYETH CHEMICAL COMPANY 




23 




llel Minstrels 
•^Toin Howard and George 
h on. the Eton Boys and 
RaBloch's Orchestra 
miedy and music 



Monday 
8:30-9:00 p.m. 
Rebroadrast 
11:30-12 mid. 
53 CBS stations 
originates: wabc 



Arthur Kudner, Inc. 



222 Weeks 



e Parker Family' 

sta ing Leon Janney 
mestic comedy 



Thursday 
7:15-7:30 p.m. 
Rebroadcast 
11:15-11:30 p.m. 
34 CBS stations 
originates: wabc 



Lennen & Mitchell, Inc. 



133 Weeks 



''Gteway to Hollywood Summer 
Tlnter"-"Career" 

1 ing Alice Eden and John Archer 
rial drama 



Sunday 

6:30-7:00 p.m. 
62 CBS stations 
originates: wbbm 



Frances Hooper Advertising 
Agency 



279 Weeks 



Sctergood Baines 

rial drama 



Mon. thru Fri. 
11:15-11 :30 a.m. 

Rebroadcast 
5:00-5:1.5 p.m. 
Beginning Sept. 11 
5:45-6:00 p.m. 
66 CBS stations 
originates: wbbm 



Neisser Meyerhoff, Inc. 



Romance of Helen Trent 

\^rial drama 

• also AFFILIATED PRODUCTS, INC.) 



Thurs. and Fri. 
12:30-12:45 p.m. 
30 CBS stations 

ORICI NATES: WBBM 



Blackett-Sample-Hummert, Inc. 224 Weeks 



e figures indicate the totalnumber of weeks 
which the client has used CBS facilities. 



24 



25 



i 



m SPfllSORED PROGRAMS 



COLUMBIA 
PACIFIC 
NETWORK 



BROWN & WILLIAMSON TOBACCO 
CORPORATION 



Wings Cigarettes 



S AND W FINE FOODS, INC. 



S & W Coffee 

S & W Canned Foods 



STEPHANO BROTHERS 



'Marvels" Cigarettes 



COLUMBIA 
CALIFORNIA EUCLID CANDY COMPANY 
NETWORK CALIFORNIA, INC. 



Candy Bars 



RIO GRANDE OIL, INC. 



Petroleum Products 



WILSHIRE OIL COMPANY, INC. 



Polly Gas 



COLUMBIA 
DIXIE 
NETWORK 



COLGATE-PALMOLIVE-PEET CO. 



Octagon Products 



9, Views and Sport 
iews by Hughes 



arts news 



Sun.. Mon., Wed. 
and Friday 
8:30-8:45 p.m. PST 
originates: ksfo 



Russell M. Seeds Co., Inc. 



48 Weeks 



int a Divorce 

ramatic sketches 



Friday 

8:00-8:15 p.m. pst 

ORIGINATES: KNX 



Eniil Brisacher and Staff 



46 Weeks 



orts Pop-Oflfs" 

i: Tom Breneman 
horts neivs 



Tues., Thurs., Sun. 
9:30-9:45 p.m. pst 
originates: ksfo 



The Aitkin-Kynett Co. 



5 Weeks 



^iid Ballot Box 

"i Sam Hayes " 
lie people vote 



Monday 

8:45-9:00 p.m. pst 

Beginning Sept. 26 
Tuesday 

7:30-7:45 p.m. pst 

ORIGINATES: KNX 



Sidney Garfinkel 
Advertising Agency 



93 Weeks 



iing All Cars Monday Hixson-O'Donnell Advertising, 300 Weeks 

olice file dramatizations 9:00-9:30 p.m. PST Inc. 

Starting Sept. 26 
Tuesday 

7:00-7:30 p.m. vsi 
originates: knx 



iiU Over, Neighbor" 

n Art Shank 

uestions and Answers 
i series ends September 12) 



Tuesday 

7:30-8:00 p.m. pst 

ORIGINATES: KNX 



Dan B. Miner Co. 



8 Weeks 



"Sman of Courage' 

' srial drama 



Mon. thru Fri. 
10:45-11:00 a.m. 
originates: wabc 



Benton & Bowles, Inc. 



7 Weeks 



* le figures indicate the total number of weeks 
which the client has used CBS facilities. 



26 



WABf SPOISORED PROGRAMS 



GENERAL MILLS, INC. 
PROCTER & GAMBLE COMPANY 
SOCONY-VACUUM OIL COMPANY 



Wheaties 
Ivory 



Mobiloil and Mobilgas 



J. W. BEARDSLEY SONS 



Foods and Canned Foods 



BOND STORES, INC. 



Men's Clothing 



BOSCO COMPANY 



Bosco I Milk Amplifier ) 



BROWN & WILLIAMSON TOBACCO 
CORPORATION 



Tobacco Products 



BULOVA WATCH COMPANY 



Bulova Watches 



GORDON BAKING COMPANY 



Silvercup Bread 



LIGGETT DRUG COMPANY, INC. 



Fountain Service 



MELVILLE SHOE COMPANY 



Thorn McAn Shoes 



RUDOLPH WURLITZER COMPANY 



Musical Instruments 




I 

B nme games of New York 
iar ees and New York Giants 

/ \ liv-plaY description 
I 4rrli McDonald 



Mon. thru Fri. 
Approx. 3:10— 
5:15 p.m. 
Sat. Approx. 
2:25-4:30 p.m. 



Knox-Reeves, Inc. 
Compton Advertising. Inc. 
J. Stirling Getchell 



19 Weeks 



rhiVIorning Almanac 

t iiig Phil Cook 



Tnes., Thurs., Sat. 
7:30-7:45 a.m. 
Mon. thru Sat. 
7:15-7:30 a.m. 



Neff-Rogow, Inc. 



Starts 
Sept. 26 
Starts 
Sept. 1 1 



Program 



Mon. thru Sat. 
6:00-6:05 p.m. 



Kenyon & Eckhardt, Inc. 



30 Weeks 



Ml Review 



Mon., Wed.. Fri. 
6:15-6:30 p.m. 



Russell M. Seeds Company 



21 Weeks 



fin Signals 



Mon. thru Sun. 
10 Times daily 



The Biow Company 



521 Weeks 



ctrding to Hoyt 

I eball previeivs ivith White Hoyt 



Mon. thru Fri. 
3:00-3:10 p.m. 
Saturday 
2:15-2:25 p.m. 



N. W. Ayer & Son, Inc. 



19 Weeks 



VIorning Almanac 

it mo Phil Cook 



Mon., Wed., Fri. 
7:30-7:45 a.m. 



Neff-Rogow, Inc. 



33 Weeks 



U' Morning News 



Mon. thru Sat. 
7:45-8:00 a.m. 



Neff-Rogow, Inc. 



39 Weeks 



tie in the Spotlight" 



Mon. thru Sat. 
8:05-8:10 a.m. 



Schwimmer and Scott 



Starts 
Sept. 5 



*Tli [gures indicate the total number of iveeks 
in lich the client has used W'ABC facilities. 



28 



CBS SUSTAIIIIG PROGRAMS 



are chosen because they are timely, exciting, and balanced. These 
three standards of selection produce a diverse, flexible program 
schedule, carefully designed to win and retain the interest of mil- 
lions of listeners. To maintain its flexibility — to continue to present 
the most highly contemporary and most stimulating sustaining pro- 
grams on the air — Columbia finds it necessary in the course of the 
month to alter some details in the following schedule. These day- 
to-day and even hour-to-hour changes are reported, when possible, 
in local newspaper radio listings. 

For your convenience, the Columbia sustaining programs listed 
on the following pages are grouped in these ten classifications: 

1. DRAMATIC SERIES Page 30 

■2. PUBLIC AFFAIRS Page 31 

3. SPECIAL EVENTS Page 32 

4. EDUCATIONAL PROGRAMS.. . . . Page 35 



5. CHILDREN'S PROGRAMS Page 38 

6. RELIGIOUS BROADCASTS .... Page 39 



7. SERIOUS MUSIC Page 41 

8. VARIETY Page 43 

9. PERSONALITIES Page 44 

10. LIGHT MUSIC Page 46 

ADDENDA: augi st pkogkams Page 47 



29 



DRAMATIC 
SERIES 



Columbia Workshop 
Festival 

10:00-10:30 p.m. 
EACH THURSDAY 


The Columbia Workshop's third anniversary 
festival culminates this month in the produc- 
tion of two exceptional new radio plays and 
in the revival of two of the Workshop's most 
impressive successes. The September schedule : 

SEPTEMBER 7: "They Fly Through the Air 
with the Greatest of Ease," written and directed 
by Norman Corwin. 

SEPTEMBER 14: "The Use of Man." a new 
radio play by Lord Dunsany; directed by 
Earle McGill. 

SEPTEMBER 21 : "Timothy Dexter," a new radio 
play by J. P. Marquand. 

SEPTEMBER 28: "The Fall of the City," by 
Archibald MacLeish: directed by Irving Reis. 


Norman Corwin's 
"So This Is Radio" 

10:00-10:30 p.m. 

MONDAY, SEPTEMBER 4 


Columbia concludes on September 4, this 
unique series of programs dramatizing the 
evolution of radio from an uncertain invention 
to the world's most significant medium of 
entertainment and communication. 


Ray Collins in 
"County Seat" 
7:30-8:00 p.m. 

EACH SATURDAY 


Ray Collins, one of radio's foremost actors, is 
featured in this dramatic series as Doc Hackett, 
small town druggist. The story of "County 
Seat" is written by Milton Geiger. 


Buffalo Summer Theatre 
3:30-4:00 p.m. 

EACH FRIDAY 


The Buffalo Players, one of the most eminent 
groups in radio's straw-hat circuit, conclude 
their program of summer stock this month. 
The players include many leading legitimate 
actors and actresses. 



30 



m SISTAIIIIG PROGRAMS 



PUBLIC 
AFFAIRS 




"Women in the World 
of Tomorrow" 

12:15-12:30 p.m. 

SATURDAY, SEPTEMBER 2 AND 9 



"Columbia's Country 
Journal" 

5:00-5:30 p.m. 

EACH SUNDAY 



This series, presented jointly by CBS ar 
Women's National Radio Committee, i 
eludes this month with addresses on the s« 
of the future by two outstanding speff 
SEPTEMBER 2: Mark A. McCloskey, dii 
of recreational and community activities] 
the Board of Education, discusses "Recr« 
in the World of Tomorrow." 
SEPTEMBER 9: Mrs. Josephine Schain, i 
man of the Cause and Cure of War Confe 
and president of the Chautauqua Woi 
Club, speaks on "World Society Tomor: 



Charley Stookey, Columbia's farm reptej 
winds up his radio-journalistic tour ci 
nation's farming areas with talks fror th 
California State Fair, a New England fai in 
exposition, and the heart of the corn am loj 
belt, and with a final round-up and forum < 
St. Louis. 



"This Week in 
Washington" 
6:30-6:45 p.m. 

EACH SATURDAY 



In addition to his periodic news bull ns,. 
Albert Warner, CBS reporter in Washii on,' 
reviews important developments in the . ler- 
ican political scene each week. 



Paul V. McNutt 

10:30-10:45 p.m. 

THURSDAY, SEPTEMBER 14 



Paul V. McNutt, federal security admit 
tor, discusses the "Social Aims of Taxati'i' 
a Consumers' Tax Commission concla 
New York. 



Frances Perkins 
6:45-7:00 p.m. 

MONDAY, SEPTEMBER 4 



Frances Perkins, President Roosevelt's !a 
tary of Labor, is heard in her seventh s a 
sive Columbia Labor Day address from B tj 



31 



PUBLIC 
AFFAIRS 



PECIAL EVENTS 



Congress of 

Industrial Organization 

5:45-6:00 p.m. 

MONDAY, SEPTEMBER 4 


.James Carey, recently appointed secretary of 
the Congress of Industrial Organization, repre- 
sents the C. I. 0. in an exclusive Columbia 
Labor Day broadcast. 


American Federation 
of Labor 

6:30-6:45 p.m. 

MONDAY, SEPTEMBER 4 


I. M. Ornburn, secretary-treasurer of the Union 
Label Trades Department of the A. F. of L.. 
describes the functions and the objectives of 
his organization in a Labor Day talk. 


Davis Cup Preview 
2:45-3:00 p.m. 
9:00-9:30 p.m. 

FRIDAY, SEPTEMBER 1 


Bobby Riggs and Frank Parker, United States' 
singles performers, and Walter Pate and Harry 
C. Hopman, non-playing captains of the rival 
tennis teams, join Columbia's Ted Husing in a 
conversational analysis and prophecy of the 
next three days' Davis Cup competition. In an 
earlier broadcast, Husing describes the draw- 
ing which determines the order of play. 


Davis Cup Challenge 
Round 

2:00-2:45 p.m. 
5:15-5:30 p.m. 

SATURDAY, SEPTEMBER 2 

3:00-5:00 p.m. 

SUNDAY, SEPTEMBER 3 

3:00-4:00 p.m. 
4:30-5:00 p.m. 

MONDAY, SEPTEMBER 4 


Ted Husing presents a vivid, stroke-by-stroke 
account of the Davis Cup Challenge Round in 
a Columbia exclusive from the Merion Cricket 
Club, Haverford, Pennsylvania. Assisted by 
Jimmy Dolan, Husing describes the singles 
matches, in which America's Riggs and Parker 
face Australia's Quist and Bromwich, on Satur- 
||[|||day and Monday, and the doubles on Sunday 
afternoon. Columbia's complete coverage is 
heightened by two summaries of America's 
efforts to defend the trophy against the Aus- 
tralian netmen. 



32 



m mnnm programs 



SPECIAL EVENTS 

Continued 




Saratoga Cup Race 

6:15-6:30 p.m. 

FRIDAY, SEPTEMBER 1 

4:45-5:15 p.m. 

SATURDAY, SEPTEMBER 2 




Bryan Field, Columbia's veteran turf e 
previews and covers the Saratoga Cup 
one of the outstanding features in the fin; 
of the annual Saratoga meeting. On the * 
the race, Field surveys the starters i 
classic for three-year-olds in a previev 
mate of their chances. Saturday he is - 
track, describing the mile and six furlongj 
in the precise, brisk manner which hasj 
acterized his coverage of Saratoga rac< 
season. 



Aqueduct Stake Races 

4:00-4:30 p.m. 
MONDAY, SEPTEMBER 4 
I SATURDAY, SEPTEMBER 9 AND 16 
WEDNESDAY, SEPTEMBER 13 AND 20 




Thompson Air Trophy 
6:15-6:30 p.m. 

MONDAY, SEPTEMBER 4 



The scene of New York's horse-racing ss( 
shifts from Saratoga to Aqueduct on :bo 
Day, and Bryan Field moves with it— pr;nl 
ing eye-witness accounts of the major ak 
races in the brief Queens meeting. His sch( ill 

SEPTEMBER 4: Aqueduct Handicap an R( 
view of the Woodmere Stakes. 

SEPTEMBER 9: The Beldane Handicap ai F 
view of the Babylon Handicap. 

SEPTEMBER 13: The Bayshore Handicaij| 

SEPTEMBER 16: The Edgemere Handica an 
Review of the Junior Championship. 

SEPTEMBER 20: The Stony Brook Stakes 



A battery of four Columbia announce 
scribe the race for the Thompson Air Ti )hT. 
held each Labor Day in Cleveland, Ohi' The 
program is handled by the staff of CBS ; tim 
WGAR in Cleveland. 



33 



>ECIAL EVENTS 



wmm w 



Ted Husing and Jimmy Dolan receive a three- 
day respite after covering the Davis Cup Chal- 
lenge Round and then shift their microphones 
to Forest Hills, where they present a thorough 
description of the men's and women's national 
singles championships. Daily fifteen-minute 
summaries of the early rounds of play are fol- 
lowed on September 15 and September 16 by 
play-by-play accounts of the serni-finals and 
finals. In the daily bulletins Husing makes his 
usual sharp analysis of the competition, in 
which performers like Bobby Riggs, Bitsy 
Grant, Frank Parker, Adrian Quist, and John 
Bromwich are slated to star. Among the com- 
petitors in the women's division are Alice 
Marble, Helen Jacobs, Betty Nuthall, Mary 
Hardwick, and Kay Stammers. 



National Amateur Golf 

AT VARIOUS HOURS 
SEPTEMBER 11 THRU 16 


Columbia again furnishes exclusive coverage 
of the match play in the Men's National Ama- 
teur Golf Championship, held this year at the 
North Shore Country Club, just outside of 
Chicago. 


Notre Dame vs. Purdue 

2:45-5:00 p.m. 

SATURDAY, SEPTEMBER 30 


Ted Husing and Jimmy Dolan get off to an 
auspicious 1939 football start with a play-by- 
play account of the Notre Dame-Purdue tussle 
in South Bend. 


American Legion Convention 

AT VARIOUS HOURS 
SEPTEMBER 25 THRU 28 


CBS' air news reporters cover the high-lights 
of the American Legion Convention, which 
meets this fall in Chicago. Columbia's station 
in Chicago, WBBM. handles the broadcasts. 



National Men's and Women's 
Singles Championships 
6:15-6:30 p.m. 

SEPTEMBER 7 THRU 9 
SEPTEMBER 11 THRU 14 

5:45-6:00 p.m. 

SUNDAY, SEPTEMBER 10 

3:00^:00 p.m. 
6:30-6:45 p.m. 

FRIDAY, SEPTEMBER 15 

2:00-4:00 p.m. 
4:30-5:00 p.m. 

SATURDAY, SEPTEMBER 16 



34 



CBS SllSnilllf, PROfiRilHS 



EDUCATIONAL 
PROGRAMS 







The Human Adventure 


• 1 

Columbia concludes this successful, e ^ 


8:00-9:00 p.m. 


mental series, in which the substance o;b 


TUESDAY, SEPTEMBER 5 AND 12 


rent but hitherto obscure scholarly reseaii 
brought to the radio audience in vivid^ 
matic form. This month's programs ji 
various phases of Einstein theory, the hi 
can frontier, and current work in anthropt^ 


Men Behind the Stars 


i- 

The lives and discoveries of astroncn 


o.4*D — u.uu p.m. 


throughout the ages are dramatized ii| 


FRTHAY ^IFPTFA/TRFR 1 ANH P\ 


series, presented by Professor William H \ 


4:30-4:45 p.m. 


ton, Jr., of the Hayden Planetarium, and ai 


EACH FRIDAY 


Christian Adamson of the American Mu on 
September's programs include the stor i 
the Southern Fish, the Charioteer, the F i 
the Herdsman, the Serpent Bearer. 


Highways to Health 


The New York Academy of Medicine an gel 


10:45-11:00 a.m. 


these instructive medical talks for layme DJ 


SATURDAY, SEPTEMBER 9 AND 16 


lago Galdston is in charge. 1 


5:30-5:45 p.m. 


SEPTEMBER 9: Dr. Louis Bishop. Jr., assifl 


EACH TUESDAY BEGINNING 


visiting physician, Bellevue Hospital: " ifl 


SEPTEMBER 19 


and What Do We Eat in Heart Diseasesj; m 

SEPTEMBER 16: Dr. Thomas Holland Jol i 
attending opthalmologist. Neurological isti- 
tute: "What Happens to a Blind Man. " 

SEPTEMBER 19: Dr. John F. Landon. as? aiil 
pediatrician, Roosevelt Hospital: "Trot li^' 




Procedures." 

SEPTEMBER 26: Dr. Miner C. Hill, direc 
pediatrics. North County Hospital: "'H t 
Get the Most Out of Your Child's Docto 



i 



35 



EDUCATIONAL 
PROGRAMS 



CBS ADULT 
EDUCATION BOARD 


The programs on this page are presentations 
of the Department of Education, arranged with 
the counsel of Columbia's Adult Education 
Board. Members of the Board, representative 
of the nation's leading educators and publi- 
cists, are: 

LYMAN BRYsoN, chairman spencer miller, jr. 

STRINCFELLOW BARR RUTH BRYAN ROHDE 
WILLIAM BENTON THOMAS V. SMITH 
HARRY WOODBURN CHASE GEORGE EDGAR VINCENT 
ROBERT I. GANNON, S. J. WILLIAM ALLEN WHITE 
ALVIN S. JOHNSON RAY LYMAN WILBUR 
HENRY R. LUCE JOSEPH H. WILLITS 


Americans at Work 
7:00-7:30 p.m. 

EACH SATURDAY 


Columbia presents authentic and colorful ac- 
counts of many of the jobs which make up the 
intricate web of American industrial life. 
Workers and craftsmen address the CBS audi- 
ence directly from laboratories, tunnels, 
ranches, workshops, filling stations, and city 
rooms all over the country. The September 
program : 

SEPTEMBER 2: Printer 
SEPTEMBER 9: Window Displayer 
SEPTEMBER 16: Weather Man 
SEPTEMBER 23: Auctioneer 
SEPTEMBER 30: Baseball Player 


The People's Platform 

7:30-8:00 p.m. 

EACH WEDNESDAY 


Lyman Bryson, Chairman of Columbia's Adult 
Education Board, entertains four American 
citizens at dinner and discusses current social 
and economic problems with them over the 
table. His guests on September 3 will exchange 
opinions on "Roads to Prosperity." 



36 



i 



m SUSTAiniG PROGRAMS 



EDUCATIONAL 
PROGRAMS 

Continued 



Democracy in Action 
2:00-2:30 p.m. 
EACH SUNDAY 



"Bull Session" 
2:00-2:30 p.m. 

EACH SATURDAY 



Of Men and Books 
5:15-5:30 p.m. 
EACH WEDNESDAY 



d Adventures in Science 

5:45-6:00 p.m. 
MONDAY, SEPTEMBER 4 

4:30-^:45 p.m. 
EACH MONDAY 




This series, presented by CBS in coope; i( 
with the United States Office of Educ i 
shows how American government operat . 



Students at a group of mid- western univei ti< 
hold extemporaneous "bull-sessions" o ii 
portant social and educational topics. 
SEPTEMBER 9: University of Chicago: "i 
College." 

SEPTEMBER 16: Northwestern Univei 
"What Part of College Educates?" 
SEPTEMBER 23 : De Paul University. 
SEPTEMBER 30: University of Chicago: " 
dom versus Order." 



Professor John T. Frederick of the Hi^ 
School of Journalism, Northwestern Unive it| 
continues to discuss contemporary authoi in^ 
to review current books in this unusual s ie 



Watson Davis interviews prominent scieisi 
on these programs, planned in conjurJ 
with Science Service, Incorporated. 
SEPTEMBER 4: Dr. Karl F. Meyer, direct 
Hooper Foundation, University of Califdii 
SEPTEMBER 11: Dr. Harrison E. Howe, ejt 
of Industrial and Engineering Chemistr 
SEPTEMBER 18: Dr. F. Alton Wade, gaol; 
and Senior Field Scientist of the United S!< 
Anarctic Expedition. 
SEPTEMBER 25: Dr. George R. Harrison, Ji 
fessor of physics, Massachusetts Institu 
Technology. 



37 



EDUCATIONAL 
PROGRAMS 



CHILDREN'S 
PROGRAMS 



What Price America? 
1 :30-2 :00 p.m. 

EACH SATURDAY 



American School 
of the Air Preview 
7:30-8:30 p.m. 
SATURDAY, SEPTEMBER 30 
SEPTEMBER 5 AND 7 
4:30-4:45 p.m. 

EACH TUESDAY AND THURSDAY 



"March of Games" 
5:45-6:00 p.m. 

TUESDAY AND THURSDAY 
SEPTEMBER 5 AND 7 

4:30-4:45 p.m. 

TUESDAY AND THURSDAY 



"Let's Pretend' 
12:30-1 :00 p.m. 

EACH SATURDAY 



This series of thirteen documentary programs, 
prepared by CBS and the Department of the 
Interior, dramatizes America's effort to con- 
serve her natural resources. Programs in 
September describe the immediate problem of 
conservation, the role of dams and irrigation 
in making Western lands fertile, reclamation, 
the danger of forest fires in natioTial parks, 
and human and natural conservation problems 
of the American Indians. 



Columbia presents a dramatic preview of the 
re-opening on October 9 of its American School 
of the Air. The speakers, Dr. William C. Bag- 
ley, chairman of the school's Board of Con- 
sultants, and Mr. Sterling Fisher, CBS director 
of education, describe the school's efforts to 
bring new ideas vividly before American 
students. 



Children who like asking questions and chil- 
dren who prefer answering them are given 
opportunity on this bi-weekly CBS program 
directed by Nila Mack. Questions submitted 
by youthful listeners are posed to four equally 
youthful contestants, and prizes awarded. Ar- 
thur Ross is schoolboy master-of-ceremonies 
and Sybil Trent. 11-year-old "Miss Drum 
Major" of the program. 



The world's great fairy tales and original fan- 
tasies are dramatized by Nila Mack and pre- 
sented with a cast of child actors. 



38 



CBS SUSTAIIIIG PROGRAMS 



RELIGIOUS 
BROADCASTS 



Church of the Air 

10:00-10:30 a.m. 
1 :00-l :30 p.m. 

EACH SUNDAY 



J 

• i 

The Church of the Air is presenting its 
consecutive year of Sunday morning and t 
noon religious broadcasts. Services ans 
ducted by representatives of the major 
SEPTEMBER 3: Morning — Rev. A. J. I 
director, Labor Temple, New York City. 
Afternoon — hrXhur Cardinal Kinsley, 
bishop of Westminster, London, En u 
(broadcasting from London). 
SEPTEMBER 10: Morning—Br. W. H. Gr /ei 
secretary. United Lutheran Church in . lei 
ica. New York City. 

Afternoon — Rahhi Jonah B. Wise, C;n 
Synagogue, New York City. 
SEPTEMBER 17: Morning— Rev. George B. [ 
Donald, D.D., First Baptist Church, Gei 
town, Pennsylvania. 
Afternoon — Right Rev. Monsignor Hu 
McMenamin, LL.D., rector. Cathedral ( th 
Immaculate Conception, Denver, Colorac 
SEPTEMBER 24: Morning — Rev. Rems 
Ogilby, LL.D., Litt. D., president, Trinit; lo 
lege, Episcopalian, Hartford, Connectic 
Afternoon— Dr. Hampton Adams, Unioi .v< 
nue Christian Church (Disciples of CI §1), 
St. Louis, Missouri. 



Pope Pius XII 

7:00-7:30 a.m. 

WEDNESDAY, SEPTEMBER 6 



Pope Pius XH, speaking from the Vatic i ii 
Rome, greets the pilgrimage of the Work ion-r 
gress of Young Catholic Workers. His a( res 
will be broadcast over the nationwide C an 
bia network and will be short-waved I tl 
rest of the world over CBS's interna 'lU 
stations, W2XE and WCAB. 



RELIGIOUS 
BROADCASTS 



Wings Over Jordan 

10:30-11 :00 a.m. 
EACH SUNDAY 



This program of spirituals and religious talks 
is presented by a Negro choir of thirty-five 
voices from Cleveland and by outstanding 
Negro leaders and educators. 

SEPTEMBER 3: Rev. Robert L. Jones, pastor, 
Mount Zion Baptist Institutional Church, Or- 
lando, Florida. 

SEPTEMBER 10: Mrs. Estella M. Riddle, presi- 
dent, National Association of Colored Gradu- 
ate Nurses, Inc., Akron, Ohio. 

SEPTEMBER 17: Dr. William H. Peck, pastor, 
Bethel A. M. E. Church, Detroit, Michigan. 

SEPTEMBER 24: Dr. Robert R Daniel, presi- 
dent, Shaw University, Raleigh, N. Carolina. 



Rosh Hoshanah Service 
6:30-7:00 p.m. 

TUESDAY, SEPTEMBER 12 




Special Rosh Hoshanah (Jewish New Year) 
services, under the auspices of the United 
Palestine Appeal, include an address by Rabbi 
Stephen S. Wise, a violin solo by Miss Erna 
Rubenstein, and renditions by the Jewish Cen- 
ter choir, led by Cantor Pincus Jassinowsky. 



Day of Atonement Service 
6:30-7:00 p.m. 
THURSDAY, SEPTEMBER 21 



Columbia cooperates with the Jewish Theo- 
logical Seminary of America in presenting a 
special Yom Kippur (Day of Atonement) ser- 
vice. The service originates at the Seminary, 
which is situated in New York City. 



4u 



I 



40 



CBS sumnnc programs 



SERIOUS 
MUSIC 



Columbia Broadcasting 
Symphony 
9:30-10:30 p.m. 

WEDNESDAY, SEPTEMBER 6 

3:00-4:00 p.m. 
EACH SUNDAY 



Grant Park Concert 

10:30-11 :00 p.m. 

MONDAY, SEPTEMBER 4 



"Coin' South" 

2:30-3:00 p.m. 

EACH SUNDAY 



Dorian String Quartet 

I 11:00-11 :30 a.m. 



EACH SATURDAY 



Howard Barlow, director of the 
Broadcasting Symphony, continues his 
season of Sunday concerts on CBS. 
SEPTEMBER 6: Liszt: Orpheus; Straussi 
ture to Gypsy Baron; Ravel: Mother! 
Suite; Smetana: Die Moldau. 
SEPTEMBER 10: Andre Kostelanetz, gm 
ductor; Weher: Overture to Oberon; ikt 
Sorcerer's Apprentice; Debussy: CI 
Lune; Rimsky-Korsakojf : Le Coq d'Or; 
koivsky: Romeo and Juliet Overture. 
SEPTEMBER 17: Schubert: Overture to A ha 
so and Estrella; Foote: Adagio and GnH 
Williams: Three English Folk Songs: ci 
bert: Symphony Number 2. 
SEPTEMBER 24: Bruckncr : Symphony i| 



CBS ends its fifth consecutive season of ra 
Park outdoor concerts with this broadc 1 1 
the Chicago City Opera Orchestra. 



Clyde Barrie, Negro baritone, the Deep iv( 
Boys quartet, and Charles Paul, organis pr 
sent a program of songs and spirituals. 



The Dorian String Quartet, includiii: two 
violins, a viola, and a cello, continii its 
weekly program of little -known Am can 
chamber music. 



United States Army 
and Marine Bands 
3:00-3:30 p.m. 

EACH THURSDAY AND FRIDAY 



Band music is featured in half-hour pro ama 
over the Columbia network each Thursd; ai 
Friday afternoon. The Army Band pla 
Thursday, the Marine Band on Friday. 



luq 

i 



41 



I 



SERIOUS 
MUSIC 



Story of the Song 
3:30-1:00 p.m. 
EACH TUESDAY 


Columbia presents outstanding concert sing- 
ers in selections of great classical music. The 
program for September is devoted principally 
to the works of Brahms and Peter Warlock. On 
September 12. the program surrenders its time 
to the Old Harp Singers of Nashville. Tenn. 


Columbians Concert Hall 

11:30-12:00 noon 
EACH SATURDAY 


Following the Dorian String Quartet each 
Saturday, Columbia's Concert Hall presents a 
group of vocal and instrumental artists in asso- 
ciation with the Columbia Concerts Corpora- 
tion. September s guests are Lharlotte Boerner, 
Daniel Ericourt, Lansing Hatfield, Mieczyslaw 
Munz. Ernest McChesney. 


Exploring Music 
5:00-5:30 p.m. 

EACH TUESDAY 


Bernard Herrmann conducts the Columbia 
Strmg Orchestra each luesday m programs 
featuring lesser-known short classical works. 


Vera Brodsky 

9:00-9:25 a.m. 

SUNDAY, SEPTEMBER 2, 9 AND 16 


Vera Brodsky. eminent concert pianist, tempo- 
rarily replaces Jules Mattfeld's program. 

rrom the Organ Loit, witri a halt hour oi 
classical selections each Sunday morning. 


Clyde Barrie — 

Leon Goldman Ensemble 

3:30^:00 p.m. 
EACH THURSDAY 


Clyde Barrie, gifted young Negro baritone, is 
accompanied by the Leon Goldman ensemble 
in this new series of concert and opera songs, 
particularly selected for his rich voice. 


World's Fair 
Choral Program 

5:30-6:00 p.m. 

EACH SUNDAY 


Each week the finest choral groups in the 
world visit the Temple of Religion at the 
World's Fair and present selections of their 
outstanding songs. 



42 



CBS susniniG programs 



VARIETY 



Columbia's Gay Nineties 
Revue 

6:00-6:30 p.m. 

EACH SUNDAY 



Columbia entertainers get into bowlei 
bustles and revert to the songs and coirij 
the nineties in this swift, picturesque 
show. Joe Howard, master of ceremonii 
veteran song writer, introduces sopranc '< 
vieve Rowe, comedienne Beatrice Kay, ; i j 
sturdy slapstick comedy team, Latimi 
Costello. Ray Block is the director tl\ 
Rinker the producer. 



Studio Rendezvous 
7:30-8:00 p.m. 

EACH SATURDAY 



Michael Loring, Columbia's popular )n 
baritone, is master of ceremonies of the 
inaugurated Saturday night "Studio B i 
vous." The meeting features the rhythir in 
of Doris Rhodes and lively current fa rib 
by Leith Stevens and his orchestra. Lorir \ 
self contributes romantic ballads, folk in 
and spirituals. 



"Make Mine Music" 
9:00-9:30 p.m. 

FRIDAY. SEPTEMBER 1, 8, 1 5 & 22 



Songs and orchestral pieces by popular naer- 
ican composers are performed in thi ni 
Canadian Broadcasting Company ex( in| 
series. Percy Pasternak, CBS music di t 
conducts, and Pauline Rennie and Alec I\ uaii 



ler- 

\ 



"Under Western Skies" 
8:00-8:30 p.m. 

EACH FRIDAY 



John Mack Brown of the movies heads t! cast 
of this western musical variety show, lich 
features dramatic sketches, the singi; <rf 
Isleta Gayle, and the vocal and instrur ntal 
performances of the versatile Texas Ra:ers. 



43 



i 



'ERSONALITIES 



"The Alibi Club' 
10:00-10:30 p.m. 

EACH SUNDAY 



Emcee Don Ross and femmemcee Gwen Mac- 
Leary ask guests to contrive extemporaneous 
alibis to unusual situations. The excuses, credi- 
ble and fantastic, are judged and the man and 
woman winning vie for a grand prize. Earle 
McGill directs and the program features the 
music of Ray Block's orchestra. 



Richard Maxwell 
9:00-9:15 a.m. 

MONDAY THRU SATURDAY 



Richard Maxwell continues to present six pro- 
grams of hymns, inspirational songs and 
homely philosophy each week. 



Outdoors with Bob Edge 

5:30-5:45 p.m. 

EACH FRIDAY 

6:45-7:00 p.m. 

FRIDAY, SEPTEMBER 8 



Bob Edge, Columbia s hunting and fishing ex- 
pert, recounts interesting anecdotes and fur- 
nishes useful information to sporting enthu- 
siasts in this informal weekly program. He 
broadcasts the final results of the international 
tuna-angling championships from Yarmouth, 
Nova Scotia, instead of his usual program on 
September 8. 



Major Bowes' 
Capitol Family 

11:30 a.m.-12:30 p.m. 
EACH SUNDAY 



Major Bowes' Capitol Family presents a spir- 
ited musical program each Sundav morning. 
The family includes the three Dalton Brothers; 
Nicholas Cosentino, tenor; Charles Magante, 
accordionist; Sam Herman, xylophonist; and 
Waldo Mayo's orchestra. 



"Let's Join the Band' 
Orrin Tucker 
8:30-9:00 p.m. 

EACH SATURDAY 



A new musical personality is featured in this 
Columbia series from Hollywood station KNX. 
Orrin Tucker, popular young maestro, and his 
orchestra, with Bonnie Bailey, join in a gay 
half-hour's frolic. 



n 



44 



CBS SISTAIIIIG PROfiRAMS 



PERSONALITIES 

Continued 



"Uncle Jonathan" 
6:30-6:45 p.m. 

MONDAY, WEDNESDAY AND FRIDAY 



"Armchair Adventures' 

10:45-11 :00 p.m. 

TUESDAY, WEDNESDAY, 
THURSDAY AND SATURDAY 



"So... You Think You 
Know Music"- Ted Cott 
4:00-4:30 p.m. 

EACH SUNDAY 



"That's What I Said-" 
Ted Husing 
I 7:15-7:30 p.m. 

TUESDAY, SEPTEMBER 5 



Man About Hollywood — 
George McCall 

I 10:15-10:45 p.m. 

EACH SATURDAY 
BEGINNING SEPTEMBER 9 



Uncle Jonathan, editor and publisher 
Bottsville Bugle, the world's only cello | 
newspaper (so you can see through jl 
brought to Columbia listeners speciallyJ 
BBNF, mythical key station of the e(|i 
mythical Alfalfy Network. 



Frank Graham plays all the parts in 
dramatizations of unusual stories, whici 
the scale from lightness and humor to path f 
tragedy. The programs originate at the s i 
of Columbia's station KNX in Hollywoc 



Four studio volunteers participate in a m i 
quiz, supervised by emcee Ted Cott and j 
by silent arbiter Francis Macaluso. Thf i 
conducted at CBS Radio Theatre 1, ji 
Times Square, concentrates upon recogti^ 
of selections and general musical inforn iq 



Ted Husing concludes this series of fre< 
to-the-minute sport news, informal an 
nounced in a weekly fanning bee with , imj 
Dolan and a distinguished guest. In th ind 
program, Husing interviews the well- ow« 
comedian and ardent New York Giant pa san 
Jay C. Flippen. 



Interviews with Hollywood's stars featu 
series of news and stories about the filn 'S\ 
tal, starring George McCall, one of tl h 
informed, most experienced Hollywo rft 
porters. 



45 



( 

I 



Judith Arlen's 


Judith Arlen, rising young Columbia vocal- 


Penthouse Blues 


ist, sings a program of current favorites in an 


6:45-7:00 p.m. 


original, unusually "blue"' manner, from her 


\fnivnAY THRU frtfiay 


penthouse studio, high over Madison Avenue. 


CBS Vocalists 


The Columbia INetwork schedule oi vocal pro- 


VARIOUS HOURS 


grams includes many young singers of popular 


MONDAY THRU SATURDAY 


songs in many styles and interpretations. 




Among the current vocalists are: 




Clyde Barrie Audrey Marsh 




Ruth Carhart Doris Rhodes 




Buddy Clark Genevieve Rowe 




Michael Loring Maxine Sullivan 




Barry Wood 


Deep River Boys, 


These harmony groups are featured on the 


Eton Boys, 


Columbia Network through the week. Each has 


Four Clubmen 


a distinctive vocal style, and all continue to be 


VARIOUS HOURS 


network favorites. 


Uance Orchestras 


America s leading dance bands provide a lull 


VARIOUS HOURS 


schedule of current hits and old favorites to 


MONDAY THRU SUNDAY 


Columbia listeners each evening, these top 




ranking bands are scheduled lor September: 




■\ r A 1 J TIT 

Van Alexander Jack Jenney 




Count Basie nal Kemp 




Ben Bernie Henry King 




Nat Brandwynne Enoch Light 




Cab Calloway Jerry Livingston 


1 


Del Courtney Freddie Martin 




Happy Felton Bill McCune 




Shep Fields Harry Owens 




Phil Harris Louis Prima 




Harry James Sterling Young 



EUROPE, AUGUST, 1939 



Each day during the momentous events late in August, the Columbia audiei ; 
heard complete, frequent reports of the Polish Crisis directly from 1; 
European capitals where the news was being made. As the crisis deepeiK', 
the network operated on a twenty -four hour schedule with bulletins of the nes 
"as it happened" broadcast from Europe and America periodically throuj- 
out the night. A majority of the broadcasts were made by Columbia's st I 
reporters in the capitals of Europe and in America : H. V. Kaltenborn in Lend i 
and New York, Edward R. Murrow in London, Thomas Grandin and Eric Se • 
reid in Paris, William L. Shirer in Berlin, W. R. Wills in Tokyo, Elmer Da > 
and Bob Trout in New York, and Albert Warner in Washington. Following i i 
partial list of the news reports, analyses, and addresses heard by the Columl i 
audience between August 19 and August 31: 



Aug 23 



Time 


Speaker 


Origination 


10:45-11:00 p.m. 


William L. Shirer 


Wan 




U pon his return from Danzig 




10:30-10:45 p.m. 


H. V. Kahenborn 


Pe 


9:00-9:20 p.m. 


H. V. Kaltenborn. Edward R. Murrow 


Lone 




Analysis of German-Soviet Pact 




9:00-9:06 a.m. 


William L. Shirer 


Bar 


4:01-4:05 p.m. 


BBC Announcers 


Lone 


10:30-10:45 p.m. 


H. V. Kaltenborn 


Lone 


10:47-10:58 p.m. 


Albert Warner 


Washing 


5:45-5:50 p.m. 


Albert Warner 


Washing 


5:50-6:00 p.m. 


Elmer Davis 


New Y- 


6:30-7:00 p.m. 


William L. Shirer, Thomas Grandin, 


Bei 




and Edward R. Murrow 


P; 




Roundup 


Lone 


10:45-1 1:00 p.m. 


H. V. Kaltenborn 


Lone 


11:30-11 :45 p.m. 


Elmer Davis 


New Y( 



47 



I 



Time Speaker Origination 



9:45-11 :00 a.m. 


H. V. Kaltenborn, Edward R. Murrow 


London 




Report on Chamberlain s Speech 






before House of Commons 




11:00-11 :15 a.m. 


Elmer Davis 


New York 


2:00-2:17 p.m. 


Pope Pius XII 


Rome 




Peace Plea 




2:17-2:30 p.m. 


Elmer Davis 


New York 




Summary of European Neivs 




2:45-3:00 p.m. 


Edward R. Murrow, H. V. Kaltenborn 


London 


4:30-4:50 p.m. 


Lord Halifax. British Foreign 


London 




Minister 






Address to Empire 




5:30-5:45 p.m. 


Demaree Bess, magazine writer 


Paris 


5:45-5:51 p.m. 


William L. Shirer 


Berlin 


6:45-7:00 p.m. 


Lord Snell, opposition leader, 


London 




House of Lords 




10:30-1 1 :00 p.m. 


William L. bhirer, 1 nomas L. 


Berlin 




Grandin, Edward R. Murrow, H. V. 


r ) : 

rans 




Kaltenborn, Albert Warner 


T 1 

London 




Koundup 


Washington 


11 Ol 11 A f\ 

11 :31-11 :43 p.m. 


Elmer Davis 


New York 


8:54^9:09 a.m. 


H. V. Kaltenborn, William Helman 


London 


11:00-11 :15 a.m. 


Elmer Davis 


New York 


1 :30-l :45 p.m. 


Hugh Baillie. President of United Press 


London 




W^ork of U. P. Correspondents in 






Emergencies 




2:45-3:00 p.m. 


William L. Shirer, Thomas Grandin 


Berlin 






Paris 


3:30-3:45 p.m. 


William L. Shirer, Elmer Peterson, 


Berlin 




Eric Sevareid, and H. V. Kaltenborn 


Warsaw 






London 


4:00-4:30 p.m. 


Premier Edouard Daladier 


Paris 


5:45-5:56 p.m. 


W. R. Wills, CBS Far Eastern 


Tokyo 




Representative 






Japan's View of the New World 






Crisis 




6:30-6:45 p.m. 


Spencer Williams, secretary of 


Moscow 




American Chamber of Commerce 






in Moscow 






Russia's Viewpoint 




6:45-7:00 p.m. 


H.V. Kaltenborn 


London 



Time 



Speaker 



Origination 



8:00-8:30 p.m. 



ll:30p.m.-12mid. 



Aug. 26 9:00-9:15 a. 



10:00-10:15 a.m. 
12 noon-12:15 p.m. 
1 :00-l :37 p.m. 



4:00^:15 p.m. 
6:30-6:45 p.m. 

6:45-6:58 p.m. 
7:30-8:10 p.m. 



11:00-11:30 p.m. 



1 :00-l :09 a.m. 
2:00-2:06 a.m. 
3:00-3:08 a.m. 
5:00-5:06 a.m. 



Aug. 21 



6:00-6:13 a.m. 
7:00-7:06 a.m. 
8:00-8:20 a.m. 



10:30-11 :00 a.m. 



William L. Shirer, Richard Mowrer, 
correspondent of the Chicago Daily 
News, Edward R. Murrow, H. V. 
Kaltenborn 

Roundup 
H. V. Kaltenborn, E. R. Murrow, 
Thomas Grandin, Albert Warner, 
Elmer Davis 

Four- Way Conversation 

William Shirer, Elmer Davis, H. V. 
Kaltenborn, E. R. Murrow 

Roundup 
Elmer Davis, 
Elmer Davis, Bob Trout 
Edward R. Murrow, Thomas 
Grandin, William L. Shirer 

Roundu p 
Edward R. Murrow 
Albert Warner 

Effects of Crisis 
H.V. Kaltenborn 
Edward R. Murrow, Thomas 
Grandin, William L. Shirer, 
Elmer Davis 

Edward R. Murrow, Thomas 
Grandin, Elmer Davis, Albert 
Warner 

Two- and, four-way conversation 
Edward R. Murrow 
Thomas Grandin 
Edward R. Murrow 
Thomas Grandin 

Edward R. Murrow 

William L. Shirer 

Philip Jordan, prominent British 

authority on foreign affairs, with 

H.V. Kaltenborn 

Thomas Grandin. William Shirer. 
Edward R. Murrow. H. V. Kalten- 
born 



Berlll 
Warsq 
Londd 



Londd 
Pa 

Washingtq 
New YoJ 

Berl 

New Yoi 
Lond( 
New Yo: 

Loi<d< 
Pai 
Birl 
LoM< 
Washingt( 

Lond( 

Lond( 
Paris, Berl 
New Yoi 
Lond( 
Pai 
New Yo: 
Washingtc 
Lond( 
Pai 
Londi 
Pai 

Londi 
Berl 
Lond' 



Pai 
Berl 
Lend 



49 



I 



1 ime 


Speaker 


Origination 


1:45-2 :00 p.m. 


H. \. Kaltenborn 


London 


5:30-6:00 p.m. 


Roundup 


London 






Paris 






Budapest 


10:00-10:15 p.m. 


William L. Shirer 


Berlin 


10:30-10:45 p.m. 


H. V. Kaltenborn 


London 


10:45-11 :00 p.m. 


William L. Shirer 


Berlin 


"Hitler s Message to Daladier" 




12mid.-12:34 a.m. 


H.V. Kaltenborn, Edward R. Murrow, 


London 




Thomas Grandin, Elmer Davis, Bob 


Paris 




Trout, Albert Warner 


New York 




IXUU iHl U fj 


W^ashington 


1 :UU— i :Uo a.m. 


H. V. Kaltenborn. Edward R. Murrow 


London 


i .oj— i :o I a.m. 


Eric Sevareid 


Paris 


j:ui>— o:Uo a.m. 


Eric Sevareid, Demaree Bess 


Paris 


7:00-7:07 a.m. 


Pierre Huss, INS Berlin correspondent 


Berlin 


8:00-8:15 a.m. 


H. V. Kaltenborn, Eric Sevareid 


London 






Paris 


11:00-1 1:15 a.m. 


Elmer Davis 


New York 


2:45-3 :02 p.m. 


Edward R. Murrow, William L. 


London 




Shirer. Elmer Davis 


Berlin 






New York 


5:30-5:45 p.m. 


Bob Trout and Elmer Davis 


New York 


6:30-6:40 p.m. 


Eric Sevareid, Demaree Bess 


Paris 


6:40-7:00 p.m. 


Geoffrey Crowther. Editor of 


London 




Economist, H.V. Kaltenborn 




9:00-9:40 p.m. 


Edward R. Murrow, Thomas Gran- 


London 




din, Albert Warner, William L. 


Paris 




Shirer, Elmer Davis 


Washington 




Koundup 


AT "^7" 1 

i\ew York 


10:30-10:45 p.m. 


H. V. Kaltenborn. Ihomas Grandm 


London 






Paris 


10:45-] 1 :00 p.m. 


T T' CI • 11 r 

Ur. James 1. bhotwell, professor at 


New York 




Lolumbia University, director oi 






Carnegie Endowment for Peace 




7:00-7:07 a.m. 


Alvin Steinkopf, Associated Press 


Berlin 


9:00-9:15 a.m. 


Eric Sevareid, H. V. Kaltenborn 


London 




Interview of Americans 


Paris 


9:45-10:45 a.m. 


H.V. Kaltenborn, Edward R. Murrow 


London 




Chamberlain's Address to Parlia- 






ment 





50 



Time 


Speaker 


Origination 


2:45-3:00 p.m. 


William Shirer, E. R. Murrow 


Berl 




Lond( 


3:30-3:46 p.m. 


Elmer Davis, Albert Warner 


New Yo 


Two- Way Conversation 


Washingti 


5:30-5:45 p.m. 


Thomas Grandin 


Pai 


6:30 7:00 p.m. 


H. G. Wells, author and historian. 


Londi 




Edward R. Murrow, William Shirer 


Berl 


8:45-9:00 p.m. 


Douglas Reed, author, Edward R. 


Lond( 




Murrow 




10:30-10:45 p.m. 


H.V. Kaltenborn 


Lond( 


1:00-1 :13 a.m. 


H.V. Kaltenborn, Jan Masaryk 


Lond( 


7:00-7:07 a.m. 


Albion Ross, foreign editor of San 


Lond( 




Francisco Chronicle 




9:00-9:15 a.m. 


Eric Sevareid, Edward R. Murrow, 


Pai 




Philip Jordan 


Lond( 


2:45-3:00 p.m. 


William Shirer, Edward R. Murrow 


Berl 






Lond( 


3:00-3:15 p.m. 


Elmer Davis 


New Yo 


5:30-5:45 p.m. 


Edward Murrow, A. L. Eastman, 


Lond( 




Thomas Grandin 


Pai 


6:45-7:00 p.m. 


William L. Shirer, Elmer Davis, 


Berl 




Bob Trout 


New Yo 


7:30-8:00 p.m. 


Edward R. Murrow, Thomas 


Lond( 




Grandin, Bob Trout, Albert 


Pai 




Warner 


New Yo 




Four-Way Conversation 


Washingtc 


9:30-10:00 p.m. 


William L. Shirer, Thomas Grandin, 


Berl 




Edward R. Murrow, Major R. 


Pai 




Ernest Du Puy, U. S. Field 


Lond( 




Artillery, and Elmer Davis 


NewYo 




Roundup 




10:45-11 :00 p.m. 


Rev. Robert I. Gannon, president of 


New Yo 




Fordham University 






"Bright Side of a Dark Moment" 




7:00-7:05 a.m. 


Louis Lockner, Chief of Associated 


Berl 




Press Bureau in Berlin 




8:00-8:15 a.m. 


Edward Murrow, Eric Sevareid 


London. Pai 


11:00-11:10 a.m. 


Edward R. Murrow 


Londt 


12:00-12:05 p.m. 


Elmer Davis 


New Yo 


2:45-3:00 p.m. 


William L. Shirer 


Berl 


3:20-3:30 p.m. 


Edward R. Murrow 


Lond( 

J 



Time Speaker Origination 



4:00-4:32 p.m. 


\^ illiam L. Shiier 


Berlin 


6:30-6:40 p.m. 


H. V. Kaltenhorn 


New York 


6:40-6:45 p.m. 


Lord Strabolgi, deputy leader of 
Labor Party in House of Lords, 
and Edward R. Murrow 
Classes of Mobilization 


London 


6:45-6:50 p.m. 


Thomas Grandin 


Paris 


6:50-6:55 p.m. 


William L. Shirer 


Berlin 


6:55-7:00 p.m. 


H. V. Kaltenborii 


New York 


10:30-10:45 p.m. 


\^'illiam L. Shirer, Edward R. Mur- 


Berlin. London 




row. Thomas Grandin. Elmer Davis 


Paris, New York 


10:45-11:00 p.m. 


Raymond Leslie Buell. former presi- 
dent of the Foreign Policy Associa- 
tion, and H.V. Kaltenhorn 


New York 



Note: In addition to these programs, more than 150 special news bulletins were relayed 
to Columbia listeners during the regular program schedule. 



(FHER SEPTEMBER PROGRAMS 



PUBLIC AFFAIRS 

i 

' AUGUST 2: Albert \^arner. Columbia's 
new air correspondent in Washington, 
analyzed the Hatch Bill, then before 
Congress, in a special CBS broadcast. 4- 
4:15 p.m. 

I AUGUST 2: Senator Joseph C. 0"Mahoney 
( D ) of Wyoming examined the relation- 
ship between "Unemployment and the 
. Preservation of Private Enterprise " from 
: Washington, 10:30-10:45 p.m. 

-AUGUST 3 : Representative Clare Hoffman 



(Rj of Michigan discussed the problem 
of civil liberties in a Columbia broadcast 
from Washington. 10:30-10:45 p.m. 

AUGUST 5: Three French People — a re- 
porter, a secretary, and a famous head 
waiter — were quizzed on their political 
ideas and their conception of the French 
way of life by Thomas B. Grandin. CBS 
Paris representative. Among other things, 
Mr. Grandin attempted to determine 
whether the three Parisians were seriously 
alarmed by the possibility of European 
war, 6:45-7 p.m. 



AUGUST 6: Major George Fielding Eliot, 
widely known American military expert, 
then on an extended European and North 
African toUr. discussed the international 
situation in a Columbia broadcast from 
Paris. 1 :45-2 p.m. 

AUGUST 6: Maurice Hindus, eminent 
American author, spoke from Cracow. 
Poland, on the twenty-fifth anniversary of 
the founding of the Polish Army for In- 
dependence from Russia, 4:30-4:45 p.m. 

AUGUST 10: A keynote address by Senator 
Claude Pepper (D) of Florida was the 
highlight of Columbia's coverage of the 
Young Democrats' Convention in Pitts- 
burgh. Earlier in the broadcast, Pitt 
Tyson Manor, president of the Young 
Democrat Clubs of America, read a mes- 
sage to the conclave from President 
Roosevelt. 8:30-9 p.m. 

AUGUST 10: Ehner E Andrews, national 
wage and hour administrator, addressed 
the annual convention of the International 
Union of Mine, Mill and Smelter Workers 
in Denver, 10:30-10:45 p.m. 

AUGUST 11: Eric Sevareid, young city 
editor of the Paris Herald and alumnus 
of the University of Minnesota, spoke 
from Paris on "Europe Today" in a spe- 
cial Columbia broadcast, 7:30-7:45 p.m. 

AUGUST 14: Representative Joseph W. 
Martin (R) of Massachusetts, who led the 
Republican minority in the House in a 
fight against many New Deal measures, 
summarized the activities of the 76th Con- 
gress in an exclusive CBS broadcast from 
Boston, 8-8 :30 p.m. 

AUGUST 17: Senator Arthur Capper (R) 
of Kansas, veteran member of the upper 



house, discussed "The Preservation^^*'' 
our American Ideals" in an address uij 
the auspices of the United States Patrij 
Society, 10:30-10:45 p.m. 

AUGUST 19: Representative Jennings 1 
dolph (Dl of West Virginia deliver^ 
special address in celebration of 
ica's first "National Aviation Day" :|i 
Columbia broadcast from Fairmont, ^ 
Virginia, 12-12:15 p.m. 

AUGUST 31 : Senator Hem y Cabot Lc 
Jr., (R) of Massachusetts discussedj 
National Convention of the Veterani 
Foreign Wars at the First Corps C 
Armory in Boston, 3:30-3:45 p.m 



SPECIAL EVENTS 



AUGUST 5 : The final championship ro dl 
of a nationwide egg auctioneering 1 1- 
test, staged by the World Poultry ( i- . 
gress. was brought to Columbia liste s i 
in a special broadcast from Clevel; i. jj 
The actual chant of egg auctioneer n i 
farm centers was a feature of the ; j- i 
gram. 10:15-10:30 p.m. 

AUGUST 7: Mr. and Mrs. Jesse Moulii. 
occupants of the electrified farm at le ( 
New York World's Fair, were intervie -d 
on the "Farm of Tomorrow" by Jin 
Allen Wolf. CBS announcer, 3:^- 
3:15 p.m. 

AUGUST 18: CBS collaborated with le 
Hollywood film colony in honoring Js 
Edwards, famous impresario, on is 
sixtieth birthday. Eddie Cantor, ,i;k 
Benny, and Bob Burns were among le 
speakers paying tribute to Edwa s. 
12:30-1 a.m. 



53 



M.rST 23: Bob Edge. Coluinliia's hunt- 
II and fishino; expert, previewed the 

ii M iiational tuna angling champi- 
o flips from Yarmouth, Nova Scotia, 
7 ^-7:30 p.m. 

\ ;L'ST 23: A one-hour adaptation of 
PU Green's play, "The Lost Colony," 
u heard by CBS listeners, as part of 
tl third annual summer pageant at Roa- 
n e Island. Professional actors as well 
a: ownspeople of Manteo. North Caro- 
11 . took part in the radio production, 
9.0 p.m. 

V VST 26: Ted Husing presented a 
ke-by-stroke account of concluding 
inches in the \^^ghtman Club play, in 
w L'h America defeated the English ten- 

iii team decisively. Husing returned to 
ill microphone later in the afternoon with 
a inimary and a sharp analysis of the 
1 1 petition, 2-4:45 p.m.. 5:15-5:30 p.m. 



AUGUST 26: Announcer Harry Nash sum- 
marized the results of the Women's Ama- 
teur Golf Championship from the Wee 
Burn Country Club in Noroton, Con- 
necticut, scene of the competition. 6:05- 
6:15 p.m. 

AUGUST 27: Bill Henry, noted Los Angeles 
sports writer and Olympic official, pre- 
sented a preview of the 1940 Olympics 
from Helsinki. Finland. Henrv estimated 
the track and field strength of the Finnish 
Olympic Team, rated America's most 
likely rival for premier honors in that 
division of the games, 1 :30-l :45 p.m. 

AUGUST 31: Mrs. Franklin D. Roosevelt. 
Rear Admiral Emory S. Land, and John 
M. Franklin, president of the United 
States Line, gave Columbia listeners a 
first-hand picture of the exercises cele- 
brating the debut of the S.S. America, the 
largest American passenger liner. 12- 
12:15 p.m. 



sel 



54 



NATIONAL BROADCASTING COMPANY, iNC 

GENERAL LIBRARY 
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BS PROGRAM BOOK • 0CT0BERJ939 



;hool of the Air," entering its eleventh year, is Jieard in more than 150,000 classrooms in the United States. See Page 39. 




Ill lUDEili, 



THE coniMiir"' 

PROfiRlM BOOK 



CBS SPONSORED PROGRAMS: pp. 3 to 29 
WABC SPONSORED PROGRAMS: pp. 29 to 32 
CBS SUSTAINING PROGRAMS: pp. 33 to 48 

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Lucky Strike Cigarettes. 

Half & Half Smoking Tobacco 



Page 3 



AXTON-FISHER TOBACCO COMPANY: 

Twenty Grand Cigarettes . . . Page 27 

BROWN & WILLIAMSON TOBACCO CORP.: 

Raleigh Cigarettes Page 5 

LIGGETT & MYERS TOBACCO COMPANY: 

Chesterfield Cigarettes .... Page 19 

PENN TOBACCO COMPANY: 

"Kentucky Club" Pipe Tobacco . Page 19 

PHILIP MORRIS & COMPANY, LTD.: 

Philip Morris Cigarettes . . . Page 21 

R. J. REYNOLDS TOBACCO COMPANY: 
Camel Cigarettes, 

Prince Albert Tobacco .... Page 23 

STEPHANO BROTHERS: 

"Marvels" Cigarettes Page 27 

U. S. TOBACCO COMPANY: 

Dill's Best, Model Tobacco . . . Page 25 
CONFECTIONERY 

EUCLID CANDY COMPANY: 

Candy Bars Page 27 

WM. WRIGLEY JR. COMPANY: 

Wrigley's Doublemint Gum. 

Wrigley's Spearmint Gum . . . Page 25 

• DRUGS & TOILET GOODS 

AFFILIATED PRODUCTS. INC. : 

Edna Wallace Hopper Cosmetics. 

Louis Philippe Page 3 

ANACIN COMPANY: 

Anacin Page 3 



BATHASWEET CORPORATION: 
Bathasweet Products Pao 11 

BAYER COMPANY: 

Bayer Aspirin 

CAMPANA SALES COMPANY: 
Italian Balm, Dreskin, 
Coolies, D.D.D Pag, a 

COLGATE-PALMOLIVE-PEET COMPANY: \ 
(See also Laundry Soaps) 
Colgate Dental Cream, 
Palniolive Shave Cream. 
Palmolive Brushless Shave, 

Cue Liquid Dentifrice Pag 7 

Cashmere Bouquet Products, 
Halo. Palmolive Soap, 
Colgate Tooth Powder .... Pag 

KOLYNOS COMPANY: 

Kolynos Toothpaste . 

LADY ESTHER COMPANY: 

Cosmetics Pag 

THE LAMBERT COMPANY: 

Listerine Products, 

Prophylactic Brushes .... Pag 

LEHN & FINK PRODUCTS CORP. 

Hind's Honey & Almond Cream . Pag 

LEVER BROTHERS COMPANY: 
(See also Foods; Laundry Soaps) 
Lifebuoy, Lux Toilet Soap 

MENNEN COMPANY: 

Mennen Shave Products . 



Page 17 am] 



Pag 



THE PROCTER & GAMBLE COMPANY: 
(See also Laundry Soaps ; Foods) 
Teel. Drene. Ivory . . . Pages 21 an| 

9 FOODS & BEVERAGES 



BOWEY S. INC. : 
Dari-Rich Products 



Pag 



CAMPBELL SOUP COMPANY: 
Campbell's Soups, 
Beans, and Tomato Juice 
Franco-American Spaghetti 



. Pag 
. Pag 



CONTINENTAL BAKING COMPANY, INC.! . 

Wonder Bread. Hostess Cake . . Pag* 



(RN PRODUCTS SALES CO.: 
( ,e also Laundry Soaps) 

Fs-Mel Dessert Page 9 

G\ER.4L FOODS CORPORATION: 

I e also Laundry Soaps) 

(ipe Nuts. Sanka Page 11 

Iimond Crystal Salt. Calumet 

King Powder, Swansdown Cake 

Fur. Minute Tapioca, Postum . Page 13 

CvERAL MILLS, INC.: 

Vieaties. Corn Kix Page 13 

Tieaties. Gold Medal Flour . Pages 27. 29 

MVAIIAN PINEAPPLE COMPANY: 

"ole" Pineapple Juice, "Gems" Page 15 

). A. HORMEL & COMPANY: 

rmel Soups and Food Products Page 15 

j'ER BROTHERS COMPANY: 
: also Drugs; Laundry Soaps) 
fy Page 19 

P' MILK SALi:S CORPORATION: 

F Evaporated Milk Page 21 

TE PROCTER & GAMBLE COMPANY: 

( <e also Toilet Goods; Laundry Soaps) 

Csco Page 23 

P.tlTY BAKERIES SERVICE CORP.: 

1 stee Bread Page 23 

S W FINE FOODS, INC.: 

S| W Coffee, Canned Foods . . Page 27 

S LTEST, INC. : 

S Itest System Page 25 



LAUNDRY SOAPS & ACCESSORIES 



,GATE-PALMOLIVE-PEET COMPANY : 
f{'also Toilet Goods) 

Ipicentrated Super Suds . . . Page 9 
agon Products Page 29 

C !N PRODUCTS SALES CO. : 
also Foods) 

'it Page 9 

CUDAHY PACKING COMPANY: 

CI Dutch Cleanser Page 11 

FiS & COMPANY: 
vNaphtha Soap Page 11 

ERAL FOODS CORPORATION: 
■ ?also Foods) 

^France, Satina Page 13 



GRIFFIN MAVLFACTURING COMPANY: 

Griffin Shoe Polishes Page 13 

LEVER BROTHERS COMPANY: 
(See also Drugs; Foods) 

Rinso Pages 17 and 19 

Lux Flakes Page 19 

THE PROCTER & GAMBLE COMPANY: 
(See also Toilet Goods; Foods) 

Ivorv, Oxydol Page 21 

Chipso Pages 21 and 23 

LUBRICANTS 

AMERICAN OIL COMPANY: 

Amoco-Gas, Orange American Gas Page 3 

ATLANTIC REFINING COMPANY: 

Atlantic White Flash Gasoline, 

Atlantic Motor Oil Page 29 

ETHYL GASOLINE CORPORATION: 

"Tilthyl" Gasoline Page 11 

GULF OIL CORPORATION: 

Motor Oil and Gas Page 15 

THE PURE OIL COMPANY: 

Petroleum Products Page 23 

RIO GRANDE OIL, INC.: 

Petroleum Products Page 29 

TEXAS company: 

Texaco Products Page 25 

TIDEWATER ASSOCIATED OIL CO. : 

"Flying A" Gasoline Page 27 

UNION OIL COMPANY: 

Union 76 Gasoline, Triton 

Motor Oil Page 27 

MISCELLANEOUS 

COLUMBIA RECORDING CORPORATION: 
Columbia Records Page 9 

INTERNATIONAL SILVER COMPANY: 

Sterling Silver Page 15 

PERSONAL FINANCE COMPANY: 

Personal Loan Service .... Page 19 

PRUDENTIAL INSURANCE COMPANY 
OF AMERICA: 

Insurance Services Page 23 



^^■^ ittime listed on the following pages is current New York time unless otherwise indicated. 



CBS SPOISORED PROGRAMS 




AFFILIATED PRODUCTS, INC. 



Edna Wallace Hopper Ci 
Louis Philippe 



AMERICAN OIL COMPANY 



Amoco-Cas IHii 
Orange American Gas |H( 



AMERICAN TOBACCO COMPANY 



Lucky Strike Cigarettes| 



Half & Half Smoking.T(| 



ANACIN COMPANY 



Anacin 



BAYER COMPANY 



Bayer Aspirin ^Bl 



3 




Mon. thru Fri. 
12:30-12:45 p.m. 
34 CBS slat ions 
originates: wbbm 



Blackett-Sample-Hummert, Inc. 



303 Weeks 



le [uman Side of the News, 
kin C. Hill 



Mon. thru Fri. 
6:05-6:15 p.m. 
42 CBS stations 

ORIGINATES: WABC 



The Joseph Katz Company 



60 Weeks 



Ci«ffl iHit Parade 

liVarnow's Orchestra, 
I Ross, Bea Wain and the 
iMacs 

Pi liar music and vocalists 



emie and All the Lads 

ew Lehr, Buddy Clark, 
ar\^mall, and Manny Prager 

' find comedy 
egi ing October 8) 



Saturday 

9:00-9:45 p.m. 

Rebroadcast 

12 mid. -12:45 a.m. 

61 CBS stations 

ORIGINATES : WABC 

Sunday 

5:30-6:00 p.m. 
Rebroadcast 
12:00-12:30 a.m. 
52 CBS stations 

ORIGINATES: WABC 



Lord & Thomas 



178 Weeks 



Young and Rubicam. Inc. 



Blackett-Sample-Hummert, Inc. 139 Weeks | 

! 

] 

I 
I 

I 



pbd Husband 


Tuesday 


Blackett-Sample-Hummert, Inc. 


420 Weeks 


ui elen Menken, presented 


7:30-8:00 p.m. 






th Famous Actors" Guild 


49 CBS stations 






^i'7 drama 


ORIGINATES: WABC 







Thfgures indicate the total number of n eefcs 
in hich the client has used CBS facilities. 



iir al, Sunday 

>c7 drama 

te KOLYNOS company) 



Wed., Thurs., Fri. 
12:45-1 :00 p.m. 
34 CBS stations 

ORIGINATES: WABC 



4 



CBS SPfllSORED PROGRiMS 



BOWEY'S, INC. 




CLIENT 




Dari-Rich Products 



BROWN & WILLIAMSON TOBACCO 
CORPORATION 



Raleigh Cigarettes 



CAMPANA SALES COMPANY 



Italian Balm 
Dreskin 
Coolies 
D.D.D. 



CAMPBELL SOUP COMPANY 



Campbell's Soups 
Campbell's Beans 
Campbell's Tomato Juic 



[diitt n and Rhythm 

odd Hunter, reporter; Dave 
Ki novachordist and Carl 
ih ^arten's Orchestra 
T.:and music 



Sunday 

11:05-11:30 a.m. 

Rebroadcast 
2:30-3:00 p.m. 
33 CBS stations 
ORIGIN ATES : WBtm 



AGENCY 



Sorensen & Company 



17 Weeks 



retts 



(Sullivan Reviews 
|ew8 

I 



Sun. thru Fri. 
11:00-11 :15 p.m. 

Rebroadcasts 
11:30-11:45 p.m. 
1:00-1:15 a.m. 
35 CBS stations 

ORIGINATES: LOUISVILLE 



Batten, Barton, Durstine & 
Osborn, Inc. 



25 Weeks 



in Nighter 

thiarbara Luddy and 
s emayne 

/• ma at the "Little Theater 
Times Square" 



Friday 

9:30-10:00 p.m. 
50 CBS stations 

ORIGINATES: WBBM 



Aubrey, Moore & Wallace, Inc. 



87 Weeks 



vjup; Playhouse 
has V Welles, director, and 
stars 
ma 



m 'n' Andy 

S al comedv-drama 



re la Curtis 

D'tuitic serial 



Sunday 

8:00-8:55 p.m. 
Rebroadcast 
10:00-1 1:00 p.m. 
67 CBS stations 
14 CBC stations 

ORIGINATES: WARC 

Mon. thru Fri. 
7:00-7:15 p.m. 
Rebroadcast 
11:00-11:15 p.m. 
58 CBS stations 

ORIGINATES: KNX 

Mon. thru Fri. 
11:15-11:30 a.m. 

Rebroadcast 
2:30-2:45 p. m. 
57 CBS stations 

ORIGINATES: WABC 



Ward Wheelock Company 



251 Weeks 



II 



'^ figures indicate the total number of iveeks 
I'lhich the client has used CBS facilities. 



6 



CBS SPOISORED PROGRAMS 



CAMPBELL SOUP COMPANY 

Continued 



Franco-American SpagheH^''' 



CHRYSLER CORPORATION 




Plymouth 
Dodge 
DeSoto 
Chrysler 



COLGATE-PALMOLIVE-PEET COMPANY 



Colgate Dental Cream 
Palmolive Shave Cream 
Palmolive Brushless Sha 



Cue Liquid Dentifrice 



1 










TIME 


AGENCY 


BHH9 


the Dixons'' ^HIP 

ithlarbara Weeks and 
irl d Widmark 

L lestic Serial 

!ii eries ends October 6) 


Mon. thru Fri. 
9:15-9:30 a.m. 
16 CBS stations 

ORIGINATES: WABC 


Ruthrauff & Ryan, Inc. 


251 Weeks 


an 

egi 


V Ross 

ing October 9) 


iMon., Wed., Fri. 
11:05-11 :15 a.m. 

Rebroadcast 
1:50-2:00 p.m. 
51 CBS stations 

OKICINATES: WABC 






laj 
'ri 

A 

II 


r Bowes' 

nal Amateur Hour 

iteurs, with Major Bowes 
laster of Ceremonies 


Thursday 
9:00-10:00 p.m. 
76 CBS stations 

ORICI^JATES: WABC 


Ruthrauff & Ryan, Inc. 


186 Weeks 



I 



ijite Ask-It Basket 

icWilliams, MC 
rstions and answers 



In ge As It Seems 

I 'inatizations of unusual facts 



i Busters 

' ce-file dramatizations 
ning October 21) 



Thursday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-12 :00 p.m. 

60 CBS stations 

ORIGINATES: WABC 

Thursday 
8:30-8:55 p.m. 
Rebroadcast 
12 .00-12 .25 a.m. 
52 CBS stations 

ORIGINATES : WABC 

Saturday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-12:00 p.m. 

61 CBS stations 

ORIGINATES: WABC 



Benton & Bowles, Inc. 



189 Weeks 



'Ti figures indicate the total number of iveeks 
in hich the client has used CBS facilities. 



8 



CBS SPONSORED PROURAMS 



COLGATE-PALMOLIVE-PEET COMPANY 

Continued 



Cashmere Bouquet Prodi( 
Halo 



Concentrated Super Sud 



Palmolive Soap 



Colgate Tooth Powder 



COLUMBIA RECORDING CORPORATION Columbia Records 



CONTINENTAL BAKING CO., INC. 




Wonder Bread 
Hostess Cake 



CORN PRODUCTS SALES CO. 



Kre-Mel Dessert 
Linit 




GRA^ 



King's Orchestra 

lular music 
Eg^ning October 21) 



vrand Marge 

^, al drama 



ill p House 

ar ig Bess Johnson 
S' al drama 



P(i«igft]iother 

drama 




Saturday 
8:30-9:00 p.m. 
61 CBS stations 
29 CBC stations 
originates: wbbm 

Mon. thru Fri. 
10:15-10:30 a.m. 

Rebroadcast 
4:15^:30 p.m. 
71 CBS stations 

ORIGINATES: WABC 

Mon. thru Fri. 
10:30-10:45 a.m. 
Rebroadcast 
4:30^:45 p.m. 
74 CBS stations 

ORIGINATES: WABC 

Mon. thru Fri. 

10:45-11 :00 a.m. 

Rebroadcast 
4:45-5:00 p.m. 
25 CBS stations 

ORIGINATES: WBBM 



Benton & Bowles-Chicago, Inc. 



189 Weeks 



Benton & Bowles, Inc. 



Benton & Bowles-Chicago, Inc. 



■ ; Man With A Band 

irchestra, John H. Hammond, 
lotator, and Dan Seymour, MC 
i'c and comments 



Friday 

10:30-11 :00 p.m. 
30 CBS stations 

ORIGINATES: WABC 



Ward Wheelock Company 



1 Week 



Kitty Kelly 

nl drama 



Mon. thru Fri. 
10:00-10:15 a.m. 

Rebroadcast 
4:00-4:15 p.m. 
43 CBS stations 

ORIGINATES: WABC 



Benton & Bowles, Inc. 



236 Weeks 



lyGirl 

jnatic serial 
Wng October 9) 



Mon. thru Fri. 
3:15-3:30 p.m. 
43 CBS stations 

ORIGINATES: WABC 



Hellwig-Miller Company 



248 Weeks 



Thi gures indicate the total number of weeks 
"1 \nch the client has used CBS facilities. 



10 



^^^^^^^^^ 

CBS SPOISORED PROfiRAMS 



11 





am ft^elor's Children 

Hal drama 




Mon. thru Fri. 
9:45-10:00 a.m. 
18 CBS stations 

ORIGINATES: WBBM 



Roche, Williams & Cunnyng- 
ham. Inc. 



248 Weeks 



-Up Time 

Tarng Tony Martin, 
inc Kostelanetz's Orchestra, 
.ajrhompson's Rhythm Singers 
la\l Laughlin, and guest stars 

siral variety 



Monday 
8:00-8:.30p.m. 
Rebroadcast 
12:00-12 :30 a.m. 
63 CBS stations 

ORICINATES: KNX 



Batten. Barton, Durstine & 
Osborn, Inc. 



3.3 Weeks 



jlliy Lobby 

ill )ave Elman, Harry Salter's 
•rc stra and guest 
/ Tviews and music 
lep ling October 8) . 



Sunday 

5:00-5:30 p.m. 

Rebroadcast 
1 1:00-1 1:30 p.m. 
.56 CBS stations 
originates: wabc 



Young & Rubicam, Inc. 



120 Weeks 



□ray Evening Hour 

or Symphony Orchestra and 
ho s. with Fritz Reiner, guest 
)nirtor, and soloists 
I h Talks by W. J. Cameron 



Sunday 

9:00-10:00 p.m. 
79 CBS stations 

ORIGINATES: WJR 



N. W. Ayer & Son, Inc. 



287 Weeks 



lal Smith Hour 

ill he Group Theater, Abbott and 
OS lo, "Snow Village Sketches," 

tl ollins, Jack Miller and 

IS rchestra, and guests 

1 sir, comedy, and drama 
^ef ning October 6) 

t'.tie People 

itl Jabriel Heatter. Harry von Zell 
id nests 

kllife experiences 



Friday 

8:00-8:55 p.m. 
Rebroadcast 
12:00-1 :00 a.m. 
73 CB.S stations 
originates: wabc 



Tuesday 
9:00-9:30 p.m. 
Rebroadcast 
12:30-1 :00 a.m. 
73 CBS stations 
originates : wabc 



Young & RubicaiTi, Inc. 



240 Weeks 



Benton & Bowles, Inc. 



*Ti figures indicate the total number of weeks 
irrhich the client has used CBS facilities. 



12 



CBS SPOISOREB PROGRAMS 



GENERAL FOODS CORPORATION 

Continued 



Diamond Crystal Salt 
Calumet Baking Powder 
Swans Down Cake Flour i 



Calumet Baking Powder i 
Swans Down Cake Flouri 




La France 
Satina 

Minute Tapioca 



Posluiu 



GENERAL MILLS, INC. 



Wheaties 



Corn Kix 




GRIFFIN MANUFACTURING 
COMPANY, INC. 



Griffin Shoe Polishes 





13 





Betty Garde and Kingsley 
ilm 

rial drama 
(Benning October 9) 

}e Jordan, Girl Interne 

Hal drama 



Lu and Aimer, 

medy sketches 



12:00-12:15 p.m. 
63 CBS stations 

ORIGINATES: WABC 

Mon. thru Fri. 
2:45-3:00 p.m. 
63 CBS stations 
originates: wabc 



Men., Wed., Fri. 
12:00-12:15 p.m. 
Beginning October 9 
Mon. thru Fri. 
3:00-3:15 p.m. 
50 CBS stations 
originates: wabc 

Mon., Wed., Fri. 
7:15-7:30 p.m. 

Rebroadcast 
11:15-11:30 p.m. 
54 CBS stations 

ORIGINATES: KNX 



y [athleen Norris 

amatization of "Ifoman in Love" 
Beining October 9) 



Bil and Betty 

■ 'ial drama 
Hi iiiing October 9) 



Mon. thru Fri. 
5:00-5:15 p.m. 
29 CBS stations 

ORIGINATES: WABC 

Mon. thru Fri. 
5:15-5:30 p.m. 
Rebroadcast 
6:00-6:15 p.m. 
14 CBS stations 

ORIGINATES: WABC 



Knox Reeves Advertising, Inc. 



Blackett-Sample-Hummert, Inc. 



460 Weeks 



to Shine, 

iHal Kemp's Orchestra 
d'Uests 

I sical variety 

I 



Tuesday 

10:00-10:30 p.m. 
42 CBS stations 

ORIGINATES: WADC 



Bermingham, Castleman & 
Pierce, Inc. 



47 Weeks 




figures indicate the total number of weeks 
ii :hich the client has used CBS facilities. 



14 



CBS SPOMOREB PROGRAMS 



GULF OIL CORPORATION 



Motor Oil and Gas 



HAWAIIAN PINEAPPLE COMPANY 



"Dole" Pineapple Juice 
"Gems" 



end 
itai 



GEORGE A. HORMEL & COMPANY 



Hormel Soups 

and other Food Products 



INTERNATIONAL SILVER COMPANY Sterling Silver 



KOLYNOS COMPANY 



Kolynos Toothpaste 



15 



PROGRAM 



|n Guild Theatre 

[jloger Pryor, MC, 
stars as guests, 
I'scar Bradley's Orchestra 
i;ty and drama 




Sunday 

7:30-8:00 p.m. 
63 CBS stations 
originates: knx 




Young & Rubicam, Inc. 



294 Weeks 



i'lulu Bound 
L Phil Baker, "Bottle", 
idrews Sisters, and 
II hnray's Orchestra 
' I) rilv and musical variety 
I 111 rr ies ends October 4) 

il I arce and His Gang 

lliiilly House, Don Reid, 
.1 and Carl Hoff's orchestra 

1 >/r and comedy . 
. iiing October 11) 



Wednesday 
8:00-8:30 p.m. 

Rebroadcast 
12:00-12:30 a.m. 
61 CBS stations 

ORIGINATES: WABC 

Wednesday 
8:00-8:30 p.m. 
Rebroadcast 
12:00 12:30 a.m. 
61 CBS stations 
originates: knx 



Young & Rubicam, Inc. 



37 Weeks 



N. W. Ayer & Son, Inc. 



t H [)pened in Hollywood 

il lartha Mears, John Conte and 
III Dunstedter's Orchestra 
I (// variety 



Mon., Wed., Fri. 
5:30-5:45 p.m. 
Beginning October 10 
Mon. thru Fri. 
30 CBS stations 

ORIGINATES: KNX 



Batten, Barton, Durstine & 
Osborn, Inc. 



110 Weeks 



In • Theatre 

I d Nagel, Narrator-director, 
'■il lest stage and screen stars 

£j ma 
'^'■i: ling October 8) 



Sunday 

6:00-6:30 p.m. 
48 CBS stations 
29 CBC stations 

ORIGINATES: KNX 



Young & Rubicam, Inc. 



81 Weeks 



lial, Sunday 

lal drama 

so ANACIN company) 



Mon. and Tues. 
12:45-1:00 p.m. 
34 CBS stations 
originates: wabc 



Blackett-Sample-Hummert, Inc. 



406 Weeks 




{"figures indicate the total number oj iveeks 
.which the client has used CBS facilities. 



16 



CLIENT 



LADY ESTHER COMPANY 



Cosmetics 




THE LAMBERT COMPANY 



Listerine Products 
Prophylactic Brushes 



LEHN & FINK PRODUCTS CORP. 



Hind's Honey and Almoin4 



LEVER BROTHERS COMPANY 



Rinso 



Lifebuoy 



Lux Toilet Soap 




u}.iOml)ardo and His 
•rf ffstra 

I- ular music 



Monday 

10:00-10:30 p.m. 
47 CBS stations 

ORICINATKS: WAHC 



Pedlar & Ryan, Inc. 



303 Weeks 



,ratl Central Station 

/ mutic sketches 




Friday 

10:00-10:30 p.m. 
51 CBS stations 
originates: wabc 



Lambert & Feaslev, Inc. 



I 1 7 Weeks 



andllAlis and Allen 

lay Noble and his orchestra 
Parker, tenor, and 
ruiin Bradley, announcer 
.1 sir an<l comedy 



Wednesday 
7:30-8:00 p.m. 
Rebroadcast 
10:30-1 1:00 p.m. 
51 CBS stations 

OKI(;lNATKS: KNX 



William Esty & Co. 



202 Weeks 



11^ own 

r ig Edward G. Robinson 

/ mutic 



I* 



'u< lay Night Party 

lar ig Walter O'Keefe, Mary 
'ar 1 with Bobby Dolan's Orchestra 
<l lest stars 

I s/r and comedy 



u>{adio Theatre 

I B. DeMille, director, 
ill tars of stage and screen 
i ma 



Tuesday 
8:00-8:30 p.m. 

Rebroadcast 
11:30-12:00 p.m. 
67 CBS stations 
26 CBC stations 

ORIGINATES: KNX 

Tuesday 
8:30-8:55 p.m. 

Rebroadcast 
12:00-12:30 a.m. 
61 CBS stations 
26 CBC stations 

ORIGINATES: WABC 

Monday 

9:00-10:00 p.m. 
61 CBS stations 
26 CBC stations 

ORIGINATES: KNX 



Ruthrauff & Ryan, Inc. 



159 Weeks 



I 



J. Walter Thompson Company 



*TI 'igiires indicate the total number of weeks 
in hirh the client has used CBS facilities. 



18 



m SPOISORED PROGRAMS 



LEVER BROTHERS COMPANY 

Contiii lied 




Rinso 



Spry 



Lux Flakes 
Lux Toilet Soap 



LIGGETT & MYERS TOBACCO COMPANY Chesterfield Cigarettes 



PENN TOBACCO COMPANY 



"Kentucky Club" Pipe 
Tobacco 



PERSONAL FINANCE COMPANY 



Personal Loan Service 



19 



i 



PROGRAM 



tig lister 

ill Vlice Frost and Martin Gabel 
Sial drama 




iui Jenny's Real Life Stories 

/ matic sketches 



Life and Love of Dr. Susan 

'al drama 



Ion. thru Fri. 
11:30-11:45 a.m 

Rebroadcast 
2:00 2:15 p.m. 
67 CBS stations 
26 CBC stations 

ORIGINATES: WAIiC 



Mon. thru Fri. 
1 1 :45-12 noon 
Rebroadcast 
2:15^2:30 p.m. 
61 CBS stations 

ORIGINATES: WABC 



Mon. thru Fri. 
2:15-2:30 p.m. 
Rebroadcast 
5:15-5:30 p.m. 
63 CBS stations 
26 CBC stations 

ORIGINATES: WABC 



J. Waller Thompson Company 



jwhiteman and His 
destra, with Joan Edwards, 
i Dennis, and The Modernaires 
>l\sical variety 



Wednesday 
8:30-8:55 p.m. 
Rebroadcast 
11:30-12 mid. 
91 CBS stations 

ORIGINATES: ON TOUR 



Newell-Emmett Co., Inc. 



350 Weeks 



op — 

and Wally 
Tvlews 

ining October 5) 



Thursday 
7:30-8:00 p.m. 
53 CBS stations 

ORIGINATES: WABC 



Ruthrauff & Ryan, Inc. 



[larclay's Daughters 

al drama 



Mon. thru Fri. 
2:00-2:15 p.m. 
28 CBS stations 

ORIGINATES: WABC 



Blackett-lSamplp-Hunnnei t. Ii 



9«) Weekj- 



I 



II" viires indiriite the total number of weeks 
"' \i(:h the client has used CBS facilities. 



20 




21 



1 '^'If^wflpil 

Hrday Night Serenade 

H Eastman, soprano ; Bill Perry, 

B[, and Gustav Haenschen's 

HI J /^u 

Bestra and Chorus 

mhsical 


■HRIill 




1 ' 


Saturday 
9:45-10:15 p.m. 
52 CBS stations 
originates: wabc 




Gardner Advertising Company 


308 Weeks 


Vls f Lee Taylor 

ii economist ; Bob Trout, News 
•asehold advice 


Tues. and Thurs. 
11:00-11 :15 a.m. 

Rebroadcast 
1:45^2 :00 p.m. 
60 CBS stations 
originates: kmox 








iWiny Presents 

Hiy Green's Orchestra, Drama- 
B'Terfect Crime," Floyd Sher- 
HRoger Kinney, Genevieve Rowe, 
Berly," Glenn Cross, Ray Bloch's 
14 

1 \isical variety and dramatic interludes 


Friday 

9:00-9:30 p.m. 
Rebroadcast 
11:30-12:00 p.m. 
76 CBS stations 

ORIGINATES: WABC 


The Biow Company, Inc. 


159 Weeks 


Pressor Quiz 

wit Bob Trout 

1 estions and Answers 

i 


Friday 

7:30-8:00 p.m. 
Rebroadcast 
9:00-9:30 p.m. 
52 CBS stations 

ORIGINATES: WABC 




H. W. Kastor & Sons 


252 Weeks 


1 h Goldbergs 

'i(d drama 

j 


Mon. thru Fri. 
1:00-1 :15 p.m. 
28 CBS stations 

ORIGINATES: WABC 




Rl apWptt- T^inrn lp- 11 nm niprt 1 hp 




LifGan Be Beautiful 

■ id drama 


Mon. thru Fri. 
1:15-1:30 p.m. 

35 CBS stations 

ORIGINATES: WABC 




Compton Advertising, Inc. 




HI of Life 

m I ial drama 

1 


1 :30-l :45 p.m. 
23 CBS stations 
originates: wbbm 




Pedlar & Ryan, Inc. 








M 







'Tifigures indicate the total number of weeks 
ir'\!hich the client has used CBS facilities. 



22 



CBS SPOISORED PROfiRAMS 



THE PROCTER & GAMBLE COMPANY Crisco 

Contiimed 



Chipso 



Drene 



PRUDENTIAL INSURANCE COMPANY 
OF AMERICA 



Insurance Services 



THE PURE OIL COMPANY 



Petroleum Products 



PURITY BAKERIES SERVICE CORP. Taystee Bread 



R. J. REYNOLDS TOBACCO COMPANY Camel Cigarettes 

Prince Albert Smoking Tol 



23 




rh Day Is Ours 

.rial drama 

Maiiattan Mother 

.rial drama 



finilie FicUer 

•llyivood neivs reporter 



TIME 



1:45-2 :00 p.m. 
37 CBS stations 
originates: wabc 

Mon. thru Fri. 
9:00-9:15 a.m. 
12 CBS stations 

ORIGINATES: WBBM 

Tuesday 
7:15-7:30 p.m. 

Rebroadcasl 

11 :1S-Il :30 p.m. 

58 CBS stations 

ORIGINATES: KNX 



Comptoii Advertising, Inc. 



Pedlar & Ryan, Inc. 



H. W. Kastor & Sons 



252 Weeks 



ices 



n a Girl Marries 

ial drama 



Mon. thru Fri. 
12:15-12:30 p.m. 
49 CBS stations 
originates: wabc 



Benton & Bowles, Inc. 



18 Weeks 



nborn Edits The News 

fws Analysis 



Mon., Wed., Fri. 
6:30-6:45 p.m. 
39 CBS stations 
originates: wabc 



Leo Burnett Company, Inc. 



22 Weeks 



in' Ed McConnell 

jnning October 16 ) 



Mon. thru Fri. 
4:45-5:00 p.m. 
16 CBS stations 
originates: wbbm 



Campbell-Mithun, Inc. 



26 Weeks 



mdie" 

!iiiolj< Penny Singleton and 
|lr Lake 

mestic comedy 



Crosby's Orchestra 

Johnny Mercer, singer 
he Bobcats 
isical variety 



Monday 
7:30-8:00 p.m. 
Rebroadcast 
10:30-1 1 :00 p.m. 

87 CBS stations 
originates: knx 

Tuesday 

9:30-10:00 p.m. 

88 CBS stations 

ORIGINATES: ON TOUR 



William Esty & Company, Inc. 



326 Weeks 



*l>^figures indicdic llic total number of weeks 
iii:hich the client has used CBS facilities. 



24 




CLIENT 



SEALTEST, INC 





Sealtest System of Laborat<]^J*l! 

Control of Milk and Ice Cr 



TEXAS COMPANY 



'Texaco" Products 



U. S, TOBACCO COMPANY 



Dill's Best (Vn^l 
Model Smoking Tobacco 



WM. WRIGLEY JR. COMPANY 



Wrigley's Doublemint Oun^Blt 
Wrigley's Spearmint Gum^H(>t 




;o Star Theatre 

fcjCen Murray, MC, 
;s Langford, Kenny Baker, 
Wallington, and David 
(jman's Orchestra ; 
i with Broadway and 
fill ivood Stars, Burns Mantle, 
a I tic critic 




Mon. thru Fri. 
2:30-2:45 p.m. 
35 CBS stations 
originates: wabc 



McKee & Albright, Inc. 



22 Weeks 



Wednesday 
9:00-10:00 p.m. 
91 CBS stations 

ORIGINATES: KNX 
AND WABC 



Buchanan & Co. 



120 Weeks 



»(1 Minstrels 

ij.om Howard and George 
he in, the Eton Boys and 
lay loch's Orchestra 
( 'itdy and music 



Monday 
8:30-9:00 p.m. 

Rebroadcast 
11:30-12 mid. 
53 CBS stations 

OIUCINATES: WABC 



Arthur Kudner, Inc. 



226 Weeks 



4 



vay to Hollywood 

its of talent quest 

ial drama 



rgood Baines 

ial drama 



Sunday 

6:30-7:00 p.m. 
62 CBS stations 
originates: wbbm 



Mon. thru Fri. 
5:45-6:00 p.m. 
72 CBS stations 
originates: wbbm 




Frances Hooper Advertising 
Agency 



Neisser Meyerhoff, Inc. 



283 Weeks 



*Ti figures indicate the total number of tveeks 
ii' hich the client has used CBS facilities. 



26 



m SPOISORED PROGRAMS 



COLUMBIA 
PACIFIC 

NETWORK AXTON-FISHER TOBACCO CO. 



CLIENT 



Twenty Grand Cigarettes |^Bp 



BATHASWEET CORPORATION 
MENNEN COMPANY 



Bathasweet Products 
Mennen Shave Products 



GENERAL MILLS, INC. 
(Sperry Flour Co.) 



Wheaties 



S AND W FINE FOODS, INC. 



S & W Coffee 

S & W Canned Foods 



STEPIIANO BROTHERS 



"Marvels" Cigarettes 



TIDEWATER ASSOCIATED OIL CO. 



'Flying A" Gasoline 



UNION OIL COMPANY 



Union 76 Gasoline 
Triton Motor Oil 



I 



COLUMBIA 
CALIFORNIA EUCLID CANDY COMPANY 
NETWORK CALIFORNIA, INC. 



Candy Bars 



I 



27 







Garred's Newsstand 
ws 


Mon. thru Fri. 
5:45-6:00 p.m. pst 

ORIGINATES: KSFO 


McCann-Erickson, Inc. 


* 

1 Week 


odutli 

hi 


r 


rise Edition, Streamline 
lines," 

ing Bob Garred 

ws reports 

ning October 16) 


Tues., Thurs. 
7:30-7:45 a.m. pst 
Mon., Wed., Fri. 
7:30-7:45 a.m. pst 
originates: ksfo 


H. M. Kiesewetter Advertising 

Agency 


Starts Oct. 17 

43 Weeks 










f 












hildren 

tmatic serial 
ining October 9) 


Mon. thru Fri. 
8:45-9:00 a.m. PST 
originates: ksfo 


Westco Advertising Agency 


460 Weeks 


F !. 


Phi 


it a Divorce 

'ttiintif ^Ict'tch 

lilt (tl IK, OrlV'IL./ICo 

c ries ends October 11) 


Friday 

t .UU — 1 . LD p.m. 

originates: knx 


Eniil Brisacher and Stall 


50 Weeks 


arelle. 


t 


rts Huddle" 

Fom Breneman and 
n Dyer 

iris news 


Tues., Thurs., Sat. 
7:30-7:45 p.m. pst 

ORIGINATES: KSFO 


The Aitkin-Kynett Co. 


9 Weeks 



dniiin III ic Coast Conference Saturday Lord & Thomas 1 Week 

|t.all Games 2:15-5:00 p.m. 

pk-witness accounts originates: various 

stations 



1 


on Oil Program" 

era and light opera in tabloid form 


Thursday 
9:30-10:00 p.m. 
originates: knx 


Lord & Thomas 


Starts 
October 5 


Eu 


id Ballot Box 

vim Hayes 
people vote 






Monday 

9:30-9:45 p.m. pst 
Beginning October 5 
Thursday 
8:15-8:30 p.m. pst 
originates: knx 


Sidney Garfinkel 
Advertising Agency 


97 Weeks 



' figures indicate the total number of weeks 
" liich the client has used CBS facilities. 

I: 



28 



COLUMBIA 
CALIFORNIA 
NETWORK 




CLIENT 



RIO GRANDE OIL, INC 



Petroleum Products 



COLUMBIA 
DIXIE 
NETWORK 



COLGATE-PALMOLIVE-PEET CO. 



Octagon Products 



COLUMBIA 
MIDWESTERN 
NETWORK 



GENERAL MILLS, INC. 



Gold Medal Flour 



COLUMBIA 
NEW ENGLAND 
NETWORK 



ATLANTIC REFINING CO. 



Atlantic White Flash GasoJ 
Atlantic Motor Oil 



WABC 



J, W. BEARDSLEY SONS 
BOND STORES, INC. 
LIGGETT DRUG COMPANY, INC. 
QUAKER OATS COMPANY 



Foods and Canned Foods 



Men's Clothing 



Fountain Service 

Aunt Jeniina's Pancake Fl 



BOSCO COMPANY 



Bosco (Milk Amplifier) 



BROWN & WILLIAMSON TOBACCO CORP. 



Raleigh Cigarettes 



BULOVA WATCH COMPANY 



Bulova Watches 



29 



iig All Cars " 

ce file dramatizations 



PRO GRAM 




GEN 



Tuesday 

7:00-7:30 p.m. pst 

ORIGINATES: KNX 



Hixson-O'Donnell Advertising, 
Inc. 



304 Weeks 



S' al drartta 



Mon. thru Fri. 
10:45-11:00 a.m. 

ORIGINATES: WABC 



Benton & Bowles, Inc. 



11 Weeks 



tine's Golden Store 
ic serial 
ing October 9) 



Mon. thru Fri. 
4:15-4:30 p.m. CST 
originates: wbbm 



Blackett-Sample-Huminert, Inc. 460 Weeks 



llCross University 

Pi 

olill Games 

.1 -play descriptions 



Saturday 
2:00^:30 p.m. 
originates: worc 



N. W. Ayer & Son, Inc. 



Ill Weeks 



lorning Almanac 

ng Phil Cook 



Tues., Thurs., Sat. 
7:30-7:45 a.m. 
Mon. thru Sat. 
7:15-7:30 a.m. 
Mon., Wed., Fri. 
7:30-7:45 a.m. 
Tues. thru Sat. 
8:30-8:45 a.m. 



Neff-Rogow, Inc. 



Sherman K. Ellis, Inc. 



1 Week 
3 Weeks 
37 Weeks 
12 Weeks 



Program 



Mon. thru Sat. 
6:00-6:05 p.m. 



Kenyon & Eckhardt, Inc. 



34 Weeks 



vllen's Sports Review 

tball previews and results 



Thurs. and Sat. 
6:15-6:30 p.m. 



Batten. Barton, Durstine & 
Osborn. Inc. 



25 Weeks 



Signals 



Mon. thru Sun. 
10 Times daily 



The Biovv Company 



525 Weeks 



sures indicate the total number of weeks 
in lich the client has used CBS facilities. 



30 



SPONSORED PROaAMS 




Dodge Automobiles 



GENERAL MILLS, INC. 



Wheaties 



CHARLES B. KNOX GELATINE CO., INC. Knox Gelatine 



L 



THOMAS LEEMING & CO. 



Baume Bengue 
Pacquin's Hand Cream 



MARYLAND PHARMACEUTICAL CO. 



MELVILLE SHOE COMPANY 



Rem 
Rel 



Thorn McAn Shoes In 




RUDOLPH WURLITZER COMPANY Musical Instruments 




31 





1 




Urrout ^''l^^^B 


Saturday 
9:45-10:00 p.m. 


RuthraufE & Ryan, Inc. 


186 Weeks 


dCml 


I 

yibrk Giants' 

diall Games 

P,)'-hy-i)l(iY accounts 


Sunday 

Oct. 1 & 8 only 
2:35-5:00 p.m. 


Knox Reeves Advertising, Inc. 


460 Weeks 


fl 

iillen's Football Previews 

Ruiewi of college games 


Saturday 

1: l5-z:.i0 p.m. 


Kenyon & Eckhardt, Inc. 


49 Weeks 


Hird Maxwell 

U'lns and talks 


Mon., Wed., Fri. 
3:45-4:00 p.m. 


William Esty & Co., Inc. 


52 Weeks 


'h( )(ld Side of the News 
ll 'harles Stark 


Mon. thru Sat. 
8:15-8:20 a.m. 


The Joseph Katz Co. 


Starts Oct. 2 


liiiei 


t, Morning News 


Mon. thru Sat. 
7:45-8:00 a.m. 


Neff-Rogow, Inc. 


43 Weeks 


mei' 


e in the Spotlight" 


ivion. ini u oai. 
8:20-8:25 a.m. 


0(- II VV 11 III Ucl clllU OLUll 


3 Weeks 



*T figures indicate the total nuwher of weeks 
mhich the client has used W'ABC facilities. 



32 



CBS suminiG programs 



are chosen because they are timely, exciting, and balanced. These 
three standards of selection produce a diverse, flexible program 
schedule, carefully designed to win and retain the interest of mil- 
lions of listeners. To maintain its flexibility — to continue to present 
the most highly contemporary and most stimulating sustaining pro- 
grams on the air— Columbia finds it necessary in the course of the 
month to alter some details in the following schedule. These day- 
to-day and even hour-to-hour changes are reported, when possible, 
in local newspaper radio listings. 

For your convenience, the Columbia sustaining programs listed 
on the following pages are grouped in these eleven classifications: 



1. 


NEWS BROADCASTS .... 


Page 34 


2. 


SERIOUS MUSIC 


Page 35 


3. 


EDUCATIONAL PROGRAMS . . 


. . Page 38 


4. 


REIJGIOUS BROADCASTS . . 


. . Page 42 


5. 


CHILDREN'S PROGRAMS . . . 


, Page 43 


6. 


SPECIAL EVENTS 


. . Page 44 


7. 


PUBLIC AFFAIRS 


. . Page 45 


8. 


PERSONALITIES 


. . Page 45 


9. 


DRAMATIC SERIES 


. . Page 46 


10. 


VARIETY 


Page 47 


11. 


LIGHT MUSIC 


Page 48 


ADDENDA: September pfsograms . 


. . Page 49 



NEWS 
BROADCASTS 



News Summaries, 
Analyses and Broadcasts 
from Europe 

VARIOUS HOURS 
MONDAY THRU SUNDAY 



Columbia's staff of air reporters in European 
capitals, in New York, and in Washington 
cover the second world war according to a 
regular pattern of summaries, analyses, and 
news broadcasts from Europe. In addition to 
this daily schedule, CBS is prepared at any 
time to bring its audience immediate reports 
of significant unexpected events. The schedule 
is supplemented and sharpened by frequent 
addresses by public figures, historians, and 
political or military experts. The schedule: 



European broadcasts: Edward R. Murrow 
from London; William L. Shirer from Berlin; 
Eric Sevareid, Thomas Grandin from Paris; 
Elmer Davis, Bob Trout from New York; 
Albert Warner from Washington: 8:00-8:15 
a.m., 6:45-7:00 p.m., Monday thru Friday ; 
8:00-8:15 a.m., 6:30-7:00 p.m., Saturday; 
9:00-9:15 a.m., 7:00-7:30 p.m., Sunday. 

News summaries: Latest Associated Press, 
United Press, and International News Service 
dispatches: 11:00 a.m., 3:30, 6:00 p.m., 1:55 
a.m., MONDAY THRU FRIDAY; 11:00 a.m., ap- 
proximately 3:30 p.m., 6:00, 11 :00 p.m., 1 :55 
a.m., SATURDAY; 11:00 a.m., 1:30, 4:55 p.m., 
1 :55 a.m., SUNDAY. 



News analyses: H. V. Kaltenborn, 6:30-6:45 ^ 
p.m., TUESDAY AND THURSDAY; Elmer Davis | 
and the News, 8:55-9:00 p.m., Monday thru 

SUNDAY. 




i 



34 



CBS SCSTllIIIG PROGRAMS 



SERIOUS 
MUSIC 



New York Philharmonic- 
Symphony Orchestra 
3:00-4:55 p.m. 

EACH SUNDAY 
BEGINNING OCTOBER 15 



The New York Philharmonic-Symphoj] 
chestra enters its tenth consecutive )j 
broadcasting as an exclusive Columfaj 
work feature. John Barbirolli, brilliants 
English conductor, returns for his fouiJ 
son as permanent director of the orchestl 
Deems Taylor, Columbia's music conj 
and an eminent critic, remains the p)| 
commentator. From Carnegie Hall this) I 



OCTOBER 15: Berlioz: Overture to "Beril 
Cellini"; Mozart: Symphony in C maj* 
34; Weinberger: Variations and Fugue 
the Spreading Chestnut Tree"; FrancM 
phony in D minor. 



OCTOBER 22: All Wagner: Overture to 
hauser"; Good Friday Music from "Par 
Excerpts from "Die Meistersinger": T 
to Act III, "Dance of the Apprentices^ 
trance of the Masters," and "Homi 
Sachs" ; "Siegfried's Rhine Journey," F 
March, Immolation Scene from "0 
daemmerung," HELEN traubel, sopraii 



OCTOBER 29: Gilbert: A Comedy Overli 
Negro Themes; Mozart: Concerto f( 
Pianos in F major, joSEF and rosina LHl 
pianists; Verdi: Two Preludes from ''I 
viata"; Debussy: "La Mer." ; 



35 



I 



SERIOUS 
MUSIC 



Cincinnati Conservatory 
of Music 

11:05 12 noon 
EACH SATURDAY 



The Cincinnati Conservatory of Music opens 
its sixth season of Saturday concerts over the 
Columbia network. A symphony orchestra and 
string orchestra, both composed of students 
and faculty members, perform under various 
conductors. Alexander von Kreisler conducts 
the opening broadcast and Howard Coif is 
violin soloist. 



Curtis Institute of Music 
4:00-4:30 p.m. 

EACH MONDAY 
BEGINNING OCTOBER 16 



The Curtis Institute of Music presents a series 
of thirty Monday concerts in its eleventh con- 
secutive season on CBS. Faculty members and 
students perform in a symphony orchestra and 
in several chamber music groups. Fritz Reiner 
conducts frequently during the series. 



Goin' South 
2:30-3:00 p.m. 

EACH SUNDAY 



Clyde Barrie, Negro baritone, the Deep River 
Boys quartet, and Charles Paul, organist, pre- 
sent a program of songs and spirituals. 



Columbia Broadcasting 
Symphony 
3:00-4:00 p.m. 

SUNDAY, OCTOBER 1 

3:00-4:30 p.m. 

SUNDAY, OCTOBER 8 



Howard Barlow, director of the Columbia 
Broadcasting Symphony, concludes his fourth 
season of Sunday concerts on CBS. On Octo- 
ber 8 the orchestra joins with Ted Cott's "So 
You Think You Know Music" program in the 
final broadcast for both features. 



Exploring Music 
5:00-5:30 p.m. 

TUESDAY. OCTOBER 3 



Bernard Herrmann conducts the Columbia 
String Orchestra each Tuesday in programs 
featuring lesser-known short classical works. 



36 



CBS SUSTAIIIIG PROGRAMS 



SERIOUS 
MUSIC 

Continued 



Story of the Song 
4:00-4:30 p.m. 

EACH TUESDAY 




Salt Lake City 
Tabernacle Choir 
12:30-1 :00 p.m. 

EACH SUNDAY 



Greenfield Village 
Chapel 

8:45-9:00 a.m. 

EACH WEDNESDAY 



Each week Columbia presents outstandi 
cert singers in selections of great c i 
music. Artists include Genevieve 
soprano; Ruth Carhart, contralto; V: 
Hain, tenor; and Hubert Hendrie, hi) 
The schedule for October: 

OCTOBER 3 : Songs of Erich WolfE, the 
accompanist. 

OCTOBER 10: "Four Serious Songs"byBi 
Frederick Lechner, guest soloist. j 

OCTOBER 17: Four Poems for voice, vio 
piano by Charles M. Loeffler. Suzanne ; 
guest soloist. 



This world famous choir sings select)! 
religious music weekly from one of Air ji 
greatest auditoriums, the Salt Lake City I 
nacle. Frank Asper, Tabernacle organ , 
companies the choir. 



This new Columbia series features the ii 
of the Greenfield Village Chapel chi| 
choir. The broadcast originates in GreH 
Village and is brought to the network iai 
mote from WJR, Columbia's station in I li 



Walberg Brown Strings 
1:35-2:00 p.m. 

EACH SUNDAY 



A string ensemble, under the direction ( 
berg Brown, musical director of Colu| 
Cleveland station, WGAR, plays cl 
selections in this Sunday series. 



37 



■MA. 



EDUCATIONAL 
PROGRAMS 



ROGRAM AND TIMI 



CBS ADULT 
EDUCATION BOARD 




Americans at Work 

10:30-11:00 p.m. 

EACH THURSDAY 



The People's Platform 

7:00-7:30 p.m. 

EACH SATURDAY 



DESCRIPTION 



The programs on this page are presentations 
of the Department of Education, arranged with 
the counsel of Columbia's Adult Education 
Board. Members of the Board, representative 
of the nation's leading educators and publi- 
cists, are: 



LYMAN BRYSON, chairman 

STRINCFELLOW BARR 
WILLIAM BENTON 
HARRY WOODBURN CHASE 
ROBERT I. CANNON, S. J. 
ALVIN S. JOHNSON 
HENRY R. LUCE 



SPENCER MILLER, JR. 
RUTH BRYAN ROHDE 
THOMAS V. SMITH 
GEORGE EDGAR VINCENT 
WILLIAM ALLEN WHITE 
RAY LYMAN WILBUR 
JOSEPH H. WILLITS 



Columbia presents authentic and colorful ac- 
counts of many of the jobs which make up the 
intricate web of American industrial life. 
Workers and craftsmen address the CBS audi- 
ence directly from laboratories, tunnels, 
ranches, workshops, filling stations, and city 
rooms all over the country. The October 
schedule: 

OCTOBER 5: Red Cross Worker 
OCTOBER 12: Artist 
OCTOBER 19: Life Insurance Agent 
OCTOBER 26: Forest Ranger 



Lyman Bryson, Chairman of Columbia's Adult 
Education Board, entertains four American 
citizens at dinner and discusses current social 
problems with them. His guests on October 7 
will be four United States Senators, who will 
discuss the problem of American neutrality. 



38 



CBS SUSTAIIIIG PROGRAMS 



EDUCATIONAL 
PROGRAMS 

Continued 



00 



PROGRAM AND TIME 



American School 
of the Air 

9:15-9:45 a.m. 
Rebroadcast 
3:30-4:00 p.m. 
MONDAY THRU FRIDAY 
STARTING OCTOBER 9 



D E S C R I P T 



On October 9 the AMERICAN school oi b 
AIR starts its eleventh consecutive season i B 
Columbia network. Officially adopted ai A 
of the educational program of four statt ^ 
broadcasts are heard in 150,000 classi m 
all over the country. The schedule for u 
school-day of the month: 

MONDAYS — Frontiers of Democracy 
OCTOBER 9: The World of Tomorrow. < 
OCTOBER 16: Men Against the Weather. | 
OCTOBER 23 : Tomorrow's Farming. 1 
OCTOBER 30 : Test Tube Agriculture. 

TUESDAYS — Fo/A: Music of America ( 

~— ■ .1 

OCTOBER 17: Cowboy Songs (On the trail ' 
OCTOBER 24: Cowboy Songs (Around the 

campfire) . 
OCTOBER 31 : Sea Shanties. ^ 

WEDNESDAYS — A'ej<; Horizons 
OCTOBER 11 : Birth of a New World 
OCTOBER 18: New Lands and New Horizo . 
OCTOBER 25: Gold Rush from Spain. 

THURSDAYS— 7a/e5 from Far and Neo \ 
OCTOBER 19: Meader— "Who Rides in the 
Dark?" 

OCTOBER 26: Stong— "High Water." 

FRIDAYS— TTiis Living World 
OCTOBER 13: The Third Term. 
OCTOBER 20: What Our Taxes Buy. 
OCTOBER 27: Spending for Recovery. 



.39 



EDUCATIONAL 
PROGRAMS 



PROGRAM AND TIME 


DESCRIPTION 


Highways to Health 
: 4:30-4:45 p.m. 

EACH WEDNESDAY 


The New York Academy of Medicine arranges 
these instructive medical talks for laymen. Dr. 
lago Galdston is in charge. 
OCTOBER 4: Dr. Lewis A. Conner, consulting 
physician, New York Hospital : "Harmless Dis- 
orders of the Heart." 

OCTOBER 11: Dr. Frank C. Combes, assistant 
dermatologist, Willard Parker Hospital: 
"False Claims as to the Effects of Patent 

C 1 CI * " 

oalves on bkm. 

OCTOBER 18: Dr. Ellice M. Alger, professor of 
ophthalmology, Post Graduate Medical School 
and Hospital; "Let There Be Sight— The Pre- 
\ ention of Blindness." 

OCTOBER 25: Dr. Murray H. Bass, associate 
pediatrician, Mt. Sinai Hospital: "Nose Drops 
and Colds." 


Men Behind tlie Stars 

4:30-4:45 p.m. 

EACH FRIDAY 


The discoveries of astronomers throughout the 
ages are dramatized in this series, presented by 
Professor William H. Barton. Jr.. of the Hay- 

ri 1 atlfifcit'iil tn q tl / i H qtic 1 rll'ictiQH Arid i>i 

Licii 1 iaiit:icii lUiji, aiiu iiaii^ VjIii isiiaii /iQaiii- 
son of the American Museum. October's pro- 
grams include the stories of Taurus, Sagita, 
Ara, and Aries. 


"Bull Session" 

10:00-10:30 a.m. 

EACH SATURDAY 


Students at a group of mid-western universities 
hold extemporaneous, informal discussions of 
important social and political problems. 


Of Men and Books 

4:30-4 :45 p.m. 

EACH TUESDAY 


Professor John T. Frederick of the Medill 
School of Journalism, Northwestern Univers- 
ity, continues to review current books. 



40 



CBS SUSTAIinC PROGRAMS 



EDUCATIONAL 
PROGRAMS 

Continued 



I till 



ROGRAM AND TIME 



Adventures in Science 
4:30-4:45 p.m. 

EACH MONDAY 



What Price America? 
1 :00-l :30 p.m. 

EACH SATURDAY 



Democracy in Action 

2:00-2:30 p.m. 

EACH SUNDAY 



Dr. Frank Brawley 

6:15-6:30 p.m. 

TUESDAY, OCTOBER 10 



What's Art to You? 

6:30-6:45 p.m. 

EACH SATURDAY 
BEGINNING OCTOBER 14 



Watson Davis interviews prominent self i 
on these programs, planned in conjuii 
with Science Service, Incorporated. 

OCTOBER 2 : Dr. Orrin C. Dunlap, chief 
nist, Abbott Laboratories. 
OCTOBER 9: Mr. H. S. Fairbank, inforiri 
chief, U. S. Public Roads Administratio 
OCTOBER 16: Dr. Abel Wolman, chief engi 
Maryland State Health Department ; prol | 
of sanitary engineering, Johns Hopkins | 
versity. 



This series of thirteen documentary prog 
prepared by CBS and the Department < 
Interior, dramatizes America's effort tool 
serve her natural resources. Programs in •\i 
ber describe the Boulder Dam and the d, i 
Grand Coulee. 



This series, presented by CBS in coopeiio 
with the United States Office of Educatio d 
scribes the working of American govern a 



Dr. Frank Brawley speaks on the topic, "J e| 
ing the Eye and Ear Doctor Up-to-Date. Hi 
broadcast originates in the studios of ^ 3 
I in Chicago. 



Columbia joins with the Museum of M« 
Art in presenting this unusual progra 
talks and interviews about contemporai 
tists. Holger Cahill, four years head ol 
Federal Art Project of the Works Free 
Administration and an authority on krafA 
folk art, will serve as master of cercmoni 



41 



RELIGIOUS 
BROADCASTS 



Church of the Air 

10:00-10:30 a.m. 
1 :00-l :30 p.m. 

EACH SUNDAY 



AND TIME 



DESCRIPTION 



The Church of the Air is presenting its eighth 
consecutive year of Sunday morning and after- 
noon religious broadcasts. Services are con- 
ducted by representatives of the major faiths. 
The October schedule : 

OCTOBER 1 : Morning— Rev. Dr. Vaughan Dab- 
ney, Andover Newton Theological School, 
Newton Centre, Massachusetts (Congrega- 
tional) . 

Afternoon — Kev. Richard M. McKeon, S.J., 
dean, St. Joseph's College, Philadelphia. 
OCTOBER 8: Morning — Dr. Arlo A. Brown, 
president. Drew University, Madison, New Jer- 
sey (Methodist) . 

Afternoon — Dr. John A. Widtsoe, member of 
Council of Twelve, Church of Jesus Christ of 
Latter Day Saints, Salt Lake City, Utah (Mor- 
mon) . 

OCTOBER 15: Morning — Rev. Richmond Ar- 
nold Fewlass, Washington Heights Baptist 
Church, New York City. 

Afternoon— Rt. Rev. Monsignor Thomas J. Mc- 
Donnell, national director. Society for the 
Propagation of the Faith, New York City. 
OCTOBER 22: Morning — Rev. Dr. Albert J. 
McCartney, The Covenant-First Presbyterian 
Church, Washington, D.C. 
Afternoon — Mr. John A. Meeker, C.S., former 
First Reader, Second Church of Christ, Scien- 
tist, New York City. 

OCTOBER 29: Morning — Prof. Alfred Reh- 
winkel, Concordia Seminary, St. Louis, Mis- 
souri (Lutheran). 

Afternoon — Rabbi Morris Goldstein, Congre- 
gation Sherith Israel, San Francisco, Califor- 
nia. 



42 



CBS SUmillK PROGRAMS 



RELIGIOUS 
BROADCASTS 

Continued 



CHILDREN'S 
PROGRAMS 



Wings Over Jordan 
9:30-10:00 a.m. 

EACH SUNDAY 




"March of Games" 
5:30-5:45 p.m. 

TUESDAY AND THURSDAY 
OCTOBER 3 AND 5 
10:30-11:00 a.m. 
EACH SUNDAY 
BEGINNING OCTOBER 8 



"Let's Pretend' 

12:30-1:00 p.m. 

EACH SATURDAY 



"So You Want To Be-" 

4:30-4:45 p.m. 

EACH THURSDAY 
BEGINNING OCTOBER 12 



D E SC R IF 



This program of religious talks and spl 
is presented by outstanding Negro lead | 
educators and a choir of thirty-five voi^ 
OCTOBER 1 : Dr. E. C. Smith, pastor, Matt' 
tan Baptist Church, Washington, D.C. 
OCTOBER 8: Dr. W. A. Jennings, pastor, i 
A. M. E. Church, Tulsa, Oklahoma. 
OCTOBER 15 : Dr. William N. DeBerry, 
Congregational Church, Springfield, 
OCTOBER 22: Dr. R. Nathaniel Dett, dirJ 
music, Bennett College, Greensboro, N 
OCTOBER 29: Dr. John W. Mitchell, ^ 
Federation of Colored Farmers, Greei| 
N.C. 



Children who like to ask questions ai 
dren who prefer to answer them are hot ^il 
opportunity in this CBS series. PuzzU 
mitted by young listeners are posed 
equally young contestants, and prizes 
Arthur Ross is schoolboy master- ci 
monies and Sybil Trent "Miss Drum iji 
of the program. 



The world's great fairy tales and ( g 
fantasies are dramatized by Nila M 
presented by a cast of child actors. 



Successful persons in many professi<s 
interviewed by youngsters who want tc 3 
in their footsteps. The program is prei 
in cooperation with }oung America mi 



43 



I 



I 



SECIAL EVENTS 



President Roosevelt — 
Mobilization for 
Human Needs 

10:30-11 :00 p.m. 
MONDAY, OCTOBER 9 




Football— Ted Hiising 

2:30-5:30 p.m. 

EACH SATURDAY 



70th Jerome Handicap 
4:15-4:45 p.m. 

THURSDAY, OCTOBER 5 



Henry Noble MacCracken 

10:45-11:00 p.m. 

SATURDAY, OCTOBER 21 



President Roosevelt launches the 1939 Com- 
munity Mobilization for Human Needs with an 
address broadcast over Columbia's entire 
nation-wide network. The President, speaking 
from Washington, is introduced to the radio 
audience by Charles P Taft, chairman of the 
Mobilization campaign, who talks from In- 
dianapolis. The President's address is intro- 
duced and concluded with music by the United 
States Army Band, while the Indianapolis 
Symphonic Choir under the direction of Elmer 
Andrew Steffen presents a group of selections 
on the Indianapolis portion of the program. 



Columbia's schedule of football broadcasts is 
flexibly adapted to developments in the 1939 
gridiron campaign. Each week Ted Husing pre- 
sents a lucid, play-by-play account of one of 
the most important contests of the day. A 
broadcast of the Princeton-Cornell tussle at 
Princeton is slated for October 14. 



Bryan Field concludes his eye-witness accounts 
of the season's major stake races with a de- 
scription of the 70th Jerome Handicap from 
the Belmont Park Race Track in Belmont Park, 
Long Island. 



Dr. Henry Noble MacCracken, president of 
Vassar College, speaks in connection with the 
celebration of the college's seventy-fifth anni- 
ersary. 



44 



i 



CBS SUSTAIIIIG PROGRAMS 



PUBLIC 
AFFAIRS 



PERSONALITIES 





AND TIME 



"Columbia's Country 
Journal" 

12:00-12:30 p.m. 
EACH SATURDAY 



Charles Stookey, Columbia's farm re 
presents a weekly roundup of agric 
news and conducts interviews in whi> 
tinguished farm leaders participate. TI 
gram originates at Stookey's home-s 
KMOX, in St. Louis. 



Burton K. Wheeler 

5:30-6:00 p.m. 

SUNDAY, OCTOBER 1 



Senator Burton K. Wheeler ( D ) of Mor 
heard in a homecoming address as he 
to his birthplace, Hudson, Massachusetf 



Alfred E. Smith 

^ 7:00-7:15 p.m. 

SUNDAY, OCTOBER 1 



Alfred E. Smith discusses revision of tb )j 
ent Neutrality Act, as it is advocated b\ i 
dent Roosevelt. 



Paul \. McNutt 

6:45-7:00 p.m. 

MONDAY, OCTOBER 2 



Paul V. McNutt, new Federal Security . 
istrator, addresses the Interstate Confer i 
Unemployment Agencies in Indianapo 



Major Bowes' 
Capitol Family 

11:30 a.m.-12 :30 p.m. 

EACH SUNDAY 



Major Bowes' Capitol Family presents s] 
ited musical program each Sunday iri'ii 
The family includes the three Dalton Bri u 
Nicholas Cosentino, tenor; Charles M l 
accordionist; Sam Herman, xylophonii 
Waldo Mayo's orchestra. 



"Uncle Jonathan" 

6:15-6:30 p.m. 



MONDAY, WEDNESDAY AND FRIDAY 





Uncle Jonathan, editor and publisher' 
Bottsville Bugle, the world's only celhi 
newspaper I so you can see through 
brought to Columbia listeners special! 
BBNF, mythical key station of the ei 
mythical Alfalfy Network. 



45 



I 



RSONALITIES 



"So . . .You Think You 
Know Mu8ic"-Tecl Cott 
4:00-4:30 p.m. 

SUNDAY, OCTOBER 1 

3:00^:30 p.m. 

SUNDAY, OCTOBER 8 


DESCRIPTION 


Four studio volunteers participate in a musical 
quiz, supervised by Ted Cott and judged 
silently by arbiter Francis Macaluso. On 
October 8, the series concludes in a joint pro- 
gram with the Columbia Broadcasting Sym- 
phony, conducted by Howard Barlow. 


Richard Maxwell 

9:00-9:15 a.m. 

EACH SATURDAY 

3:45-4:00 p.m. 

EACH TUESDAY AND THURSDAY 


Richard Maxwell continues to present his pro- 
gram of hymns, inspirational songs and homely 
philosophy each week. In addition to the 
morning broadcast, he has added two after- 
noon periods which retain the same program- 
form. 


Outdoors with Bob Edge 

9:15-9:30 a.m. 
EACH SUNDAY 


Bob Edge, Columbia's hunting and fishing ex- 
pert, recounts interesting anecdotes and fur- 
nishes useful information to sporting 
enthusiasts in this informal weekly program. 
Edge includes discussions of wild animal life 
in his talks. 


Columbia Workshop 

10:00-10:30 p.m. 
EACH THURSDAY 
BEGINNING OCTOBER 12 

\ 


Its anniversary festival completed, the Colum- 
bia Workshop enters its fourth year of present- 
ing unusual radio dramas, employing the 
latest broadcasting techniques, in experiments 
to widen the scope of radio art. The Workshop 
will continue to present original radio plays 
as well as dramatizations of well-known books. 


EUery Queen 

10:00-11 :00 p.m. 
EACH SUNDAY 

8:00-8:55 p.m. 

EACH SUNDAY ^^^^ 
BROADCAST TO WEST ^^^H 


The adventures of Ellery Queen and his as- 
sistant Nikki, are dramatized before a jury of 
four guest "armchair detectives" who try to 
decide the identity of the culprit before the 
true solution is enacted. George Zachary is 
director and producer. 



46 



m mimm programs 



VARIETY 




AND TIME 



Columbia's Gay Nineties 
Revue 

7:30-8:00 p.m. 

EACH SATURDAY 




Concert in Rhythm 

10:15-10:45 p.m. 
EACH SATURDAY 



Al Bernard's Minstrels 
4:00-4 :30 p.m. 



EACH FRIDAY 



"Let's Join the Band"- 
Orrin Tucker 

8:30-8:55 p.m. 

SATURDAY, OCTOBER 7 AND 14 



Columbia entertainers get into bowle 
bustles and revert to the songs and coir 
the nineties in this swift, picturesque 
show. Joe Howard, master of ceremon; 
veteran song-writer, introduces sopranc 
vieve Rowe, comedienne Beatrice Kay, ; 
sturdy slapstick comedy team, Latim 
Costello. Ray Bloch is the director i 
Rinker the producer. 



Columbia's "Concert in Rhythm" on 
presents the better contemporary "rl 
music in concert style and setting. Tl 
gram, conceived and directed by Ra u 
Scott, features selections by Judith Arle) 
ular CBS soloist, in its October schedi 
Cashman produces these weekly concer| 



Al Bernard joins with the Four Clubm^ 
Larry Elliot in presenting an old-tiin<i 
strel show each Friday afternoon. The 
includes comic dialogue and old-time m 
favorites. 



A new musical personality is featured 
Columbia series from Hollywood station 
Orrin Tucker, popular young maestro, 8 
orchestra, with Bonnie Bailey, join in 
half-hour s frolic. 



47 



DESCRIPTION 



LIGHT MUSIC 




LeBrun Sisters 
3:35-3:45 p.m. 

MONDAY AND WEDNESDAY 

6:05-6:15 p.m. 

EACH SATURDAY 



CBS Vocalists 



VARIOUS HOURS 



MONDAY THRU SATURDAY 




Deep River Boys, 
Four Clubmen 

V.\RIOUS HOURS 



Dance Orchestras 

VARIOUS HOURS 
MONDAY THRU SUNDAY 



The LeBrun sisters, an increasingly popular 
singing trio, present a program of their own 
arrangements of current favorites. The broad- 
casts originate in Buffalo. 



The Columbia Network schedule of vocal pro- 
grams includes many young singers of popular 
songs in many styles and interpretations. 
Among the current vocalists are: 

Judith Arlen Audrey Marsh 

Buddy Clark Genevieve Rowe 

Michael Loring Barrv Wood 



America's leading dance bands provide a full 
schedule of current hits and old favorites t(j 
Columbia listeners each evening. These top 
ranking bands are scheduled for October: 



Van Alexander 
Count Basie 
Ben Bernie 
Cab Calloway 
Bob Chester 
Bernie Cummins 
Eddie Duchin 



Shep Fields 
Hal Kemp 
Wayne King 
Enoch Light 
Jerry Livingston 
Leighton Noble 
Tcddv Powell 



These harmony groups are featured on the 
Columbia Network through the week. Each has 
a distinctive vocal style and continues to be a i 
network favorite. i 



48 



■I 

EUROPE AT WAR, SEPTEMBER, 1939 

The swift, momentous events of the first week in September were repo 
completely and immediately for the CBS audience — at all hours of the 
and night and from all the significant world capitals — by Columbia's s 
of radio reporters in Europe and America. The rapid deepening of the cri 
Germany's lightning thrust into Poland, the crucial sessions of Parliam 
and the Chamber of Deputies, and finally word that the European war h i 
begun were brought directly and dispassionately to America (thence by shcj- 
wave to every corner of the world) in what has been heralded as the great i 
news coverage in history. During those keenly trying days— and in the equaf 
grave days which have followed — CBS presented history, hour-by-hour a I 
minute-by-minute, not only through dispatches and analyses but throu' 
broadcasts by the men who are actually making events. On September 3, p 
haps the most eventful day in modern history, CBS broadcast Prime Minis 
Chamberlain's austere declaration that England was at war. King Georg 
message to the Empire, Premier Daladier's address rallying France to t! 
conflict, and President Roosevelt's assurance that there would be no "black 
of peace" in the United States— all in addition to a singularly full news progr^ i 
of European broadcasts, summaries, and analyses. In the three weeks followi'l 
announcement of the Russo-German pact (late August and early Septembei, 
CBS brought its listeners the unparalleled total of 726 special broadcasts frci 
11 world centers. Now CBS covers the war and all other world news accordi : 
to a schedule of 64 news programs weekly (see page 34) and is ready to thn 
the entire network open for reports of major unexpected events as they happf , 
when they happen. 



J93 

eren 

■sol 



:Pat| 



tie J 
itlie 
l)y4 



hi 



idjlil 



THER PUBLIC AFFAIRS 

PTEMBER 8: Secretary of Agriculture 
enry A. Wallace discussed "Profiteering" 
a special broadcast from Viashington, 
9:15 p.m. 

PTEMBER 13: General Patrick J. Hurley 
Idressed the twenty-first annual conven- 
)n of the Southern Commercial Congress 
a special session at the New \ork \^ brld's 
lir, 4:30-4:45 p.m. 

PTEMBER 16: President Franklin D. Roose- 
ilt Avas heard o\er Colinnbia s nationwide 
kwork in a speech from the \^ hite House 
li National Democratic \^omen"s Day. Mrs. 
bosevelt and Mrs. Thomas McAllister, 
lairnian of the Women's Division of the 
emocratic National Conmiittee. deli\ered 
Idresses which were broadcast on the same 
ogram, 10:30-11:00 p.m. 

PTEMBER 19: Chancellor Adolf Hitler's 
ictory ' speech in Danzig was carried in 
i entirety over the CBS network and was 
stantaneously short-wa\ed to Europe and 
South America on Columbia's two inter- 
itional stations. An address by Albert 
)rster. Danzig National Socialist leader, 
receded Hitler s defiant speech, and a 
fenchant summary by Columbia's commen- 
ttor, H. V. Kaltenborn. concluded the 
oadcast, 12-1 :35 p.m. 

PTEMBER 20: Walter W. Van Kirk, diiec- 
jr of the National Peace Conference, out- 
;ied a program for peace in a broadcast 
er the Columbia network. 10:45-11 p.m. 



SEPTEMBER 21 : President Roosevelt's appeal 
to the special session of Congress for revi- 
sion of the present Neutrality Act was broad- 
cast over the entire CBS network. The Presi- 
dent, speaking before the members of both 
houses of Congress, urged repeal of the 
mandatory arms embargo, 2:45—4 p.m. 

SEPTEMBER 21 : A group of Southern agri- 
culturalists and Eastern manufacturers 
joined in a round-table discussion at Ala- 
bama Polytechnic Institute and considered 
their common economic problems. Har- 
wood Hull, agricultural director of Colum- 
bia's station in Birmingham. WAPI. led the 
discussion. 4:30-4:45 p.m. 

SEPTEMBER 22: Secretary of State Cordell 
Hull spoke in Pan-American Day ceremo- 
nies at the Federal Building esplanade at 
the New \ork World's Fair. Before his ad- 
dress. Hull was presented with a medal for 
his work in promoting inter-American un- 
derstanding and friendship, 3:30 — 1 p.m. 

SEPTEMBER 25: Representative Joseph W. 
Martin (Rl of Massachusetts, minority 
leader of the House of Representatives, and 
Senator Rush D. Holt ( D) of West Virginia 
were heard in addresses from New York 
^ orld's Fair Court of Peace on Independent 
Small Business Man's Day. 3:45-4 p.m. 

SEPTEMBER 26: Representative Hamilton 
Fish. Jr.. iR) of New York presented his 
views on "The European War and Ameri- 
can Neutrality over the Columbia network, 
10:45-11 p.m. 

SEPTEMBER 27: Mrs. Ida B. Wise Smith, 
president of the National Women's Christian 



Temperance L nion. was heard in an address 
from the Union's annual convention in 
Rochester, 4:45-5 p.m. 

SEPTEMBER 27: Dr. Charles Callan Tansill. 
professor of American political and diplo- 
matic history at Fordhani L niversity. dis- 
cussed ''Problems of American Neutrality " 
in a special CBS broadcast, 10:45-11 p.m. 

SEPTEMBER 30: Senator Sherman Minton 
(D) of Indiana. Democratic whip of the 
Senate, and Senator Gerald R Nye ( R I of 
North Dakota explained their positions on 
the proposed arms embargo repeal in a 
round-table discussion from ^^ashington. 
Others participating in the discussion were 
Representatives James E. Van Zandt I R I of 
Pennsylvania, former national commander 
of the Veterans of Foreign Wars; Raymond 
Clapper. Robert Allen. Paul Mallon. Ray 
Tucker, and Jay Franklin, five of the coun- 
try's foremost Washington columnists. 8- 
8:30 p.m. 

SEPTEMBER 30: Senator Edward R. Burke 
(D) of Nebraska, who is supporting the 
President in the drive for Neutrality Act 
revision, presented his position on the neu- 
trality question over the Columbia network. 
10:30-10:45 p.m. 

SEPTEMBER 30: Senator H. Styles Bridges 
( R I of New Hampshire explained what he 
means by "The Real Neutrality" in one of a 
series of talks by prominent political and 
business leaders which CBS is scheduling to 
present contrasting opinions on neutrality 
legislation, 10:45-11 p.m. 



51 



SPECIAL EVENTS 1 

SEPTEMBER 17 AND 24: The open polo cha 
pionship matches at Wesbury, Long Islar 
were graphically described for the Colunil 
audience by Ted Husing. assisted bv Jiini 
Dolan. After presenting an eye-witness ; 
count of the semi-finals on September 
1 4:30-5 p.m. I. Husing covered the fir 
between Greentree and Bostwick Fiel 
4:30-5 p.m. 

SEPTEMBER 21. 23 AND 28: Three stake rac 
at Belmont Park were brought to the Colu 
bia sports audience, as they were run. 
Brvan Field. CBS turf expert. The rac 
were the Mont d or Handicap, the Manh; 
tan Handicap, and the Sixty-Ninth Ladi 
Handicap. 4:15-4:45 p.m. 

SEPTEMBER 24: Governor John W. Brick 
of Ohio and Governor Albert B. Chandl 
of Kentucky were heard in a special tribu 
to Columbia's new 50.000 watt Cincinn; 
affiliated, \^'CKY. Part of the program. ori< 
nated in New York, featured the singing 
Beatrice Kay. soprano Genevieve Rowe. t 
Four Clubmen quartet, and baritone Bar 
Wood, 6-6:30 p.m. 

SEPTEMBER 27: Mrs. William H. Corwit 
chairman of the national radio committ 
of the American Legion Auxiliary, presents 
its fourth annual award to CBS for its ed 
cational program. "Americans All — Inin 
grants All." Mrs. Corwith cited the progra 
as the one "which best inculcates the chc 
acteristics of the American way of life ai 
government." 11 :03-ll :15 a.m. 



THE COLUMBIA BROADCASTING SYSTEM 

Sales and administrative offices: 485 Madison Avenue, New York • 182 Treniont Street, Boston 
1622 Chestnut Street, Philadelphia • 410 North Michigan Avenue, Chicago • 902 Fisher Build- 
ing, Detroit • Mart Building, St. Louis • Hotel Alms, Cincinnati • 62S Second Avenue, South. 
Minneapolis* Wilder Building, Charlotte, N. C. • 817 Earle Building, Washington • Columbia 
Square, Hollywood • Palace Hotel, San Francisco • ULangham Place, W. 1, London 



(BS PROGRAM BOOK- NOVEMBER, 1939 

I — 



l\ "Pursuit of Happiness" is cheerfully dedicated to America's way of life (including two Thanksgivings!) See Page 35. 




■* ■» 

4^ ►^Wi 




I 



THE OOLVimiA 

tmm BOOK 

CBS SPONSORED PROGRAMS: pp. 3 to 29 
WABC SPONSORED PROGRAMS: pp. 29 to 32 
CBS SUSTAINING PROGRAMS: pp. 33 to 52 



Published monthly for advertising executives by 
THE COLUMBIA BROADCASTING SYSTEM 
485 Madison Avenue, New York City, N. Y. 



\mi: COLUMBIA lETWORR CLIEI! 



AUTOMOTIVE 

CHRYSLER CORPORATION: 
Plymouth, Dodge, DeSoto, 

Chrysler motor cars Page 7 

FORD MOTOR COMPANY: 

Ford, Lincoln, Lincoln Zephyr, 

Mercury Page 11 

CIGARETTES & TOBACCO 

AMERICAN TOBACCO COMPANY: 

Lucky Strike Cigarettes, 

Half & Half Smoking Tobacco . . Page 3 

AXTON-FISHER TOBACCO COMPANY: 

Twenty Grand Cigarettes . . . Page 25 

BROWN & WILLIAMSON TOBACCO CORP.: 

Raleigh Cigarettes Page 5 

LIGGETT & MYERS TOBACCO COMPANY: 
Chesterfield Cigarettes .... Page 19 

PENN TOBACCO COMPANY: 

"Kentucky Club" Pipe Tobacco . Page 19 

PHILIP MORRIS & COMPANY, LTD. : 

Philip Morris Cigarettes . . . Page 19 

R. J. REYNOLDS TOBACCO COMPANY: 

Camel Cigarettes, 

Prince Albert Tobacco .... Page 23 
STEPHANO BROTHERS: 

"Marvels" Cigarettes Page 27 

U. S. TOBACCO COMPANY: 

Dill's Best, Model Tobacco . . . Page 25 
CONFECTIONERY 

EUCLID CANDY COMPANY: 

Candy Bars Page 27 

WM. WRIGLEY JR. COMPANY: 

Wrigley's Doublemint Gum, 

Wrigley's Spearmint Gum . . . Page 25 

DRUGS & TOILET GOODS 

AFFILIATED PRODUCTS, INC.: 

Edna Wallace Hopper Cosmetics, 

Louis Philippe Page 3 

ANACIN COMPANY: 

Anacin Page 3 

BATHASWEET CORPORATION: 

Bathasweet Products . . . . . Page 25 



BAYER COMPANY: 

Bayer Aspirin Pag 

CAMPANA SALES COMPANY: 
Italian Balm, Dreskin, 
Coolies, D.D.D Pag 

CHAMBERLAIN LABORATORIES, INC.: 

Chamberlain Lotion Page 

CHESEBROUGH MANUFACTURING COMPAN' 
Vaseline Preparations .... Pag 

COLGATE-PALMOLIVE-PEET COMPANY: 
( See also Laundry Soaps) 
Colgate Dental Cream, 
Palmolive Shave Cream, 
Palmolive Brushless Shave, 

Cue Liquid Dentifrice Pag 

Cashmere Bouquet Products, 
Halo, Palmolive Soap, 
Colgate Tooth Powder .... Pag' 
KOLYNOS COMPANY: 

Kolynos Toothpaste Page 

LADY ESTHER COMPANY: 

Cosmetics Pag 

THE LAMBERT COMPANY: 

Listerine Products, 

Prophylactic Brushes Pag 

LEHN & FINK PRODUCTS CORP.: 
Hind's Honey & Almond Cream . Page5 

LEVER BROTHERS COMPANY: 
( See also Foods; Laundry Soaps) 
Lifebuoy, Lux Toilet Soap . . . Pag 

MENNEN COMPANY: 
Mennen Shave Products .... Pag0 

NOXZEMA CHEMICAL COMPANY: 

Noxzema Greaseless Cream . . PageV 

THE PROCTER & GAMBLE COMPANY: 
(See also Laundry Soaps; Foods) 
Teel, Drene, Ivory Pag 

WYETH CHEMICAL COMPANY: 

Hill's Nose Drops Pag 

FOODS & BEVERAGES 

bowey's, INC. : ^ 
Dari-Rich Products Page" 

CALIFORNIA FRUIT GROWERS EXCHANGE: 
Sunkist Oranges, Lemons . . . Page, 



Pages 5. 7 
. Page 7 



INC.: 

(CCOB 
. .1 
MPAM:| 



J 



. .1 



iMPBELL SOUP COMPANY: 

ampbelTs Soups. 
?ans. and Tomato Juice . 
anco-Anierican Spaghetti 

)NTINENTAL BAKING COMPANY, INC. : 

londer Bread. Hostess Cake . . Page 9 

)RN PRODUCTS SALES CO. : 
ee also Laundry Soaps) 

,re-Mel Dessert Page 9 

icNERAL FOODS CORPORATION: 
ee also Laundry Soaps) 

ape Nuts. Sanka Page 11 

amend Crystal Salt. Calumet 
king Powder. Swansdown Cake 
lour. Minute Tapioca. Postum . Page 13 

CNERAL MILLS. INC. : 

heaties, Corn Kix Page 13 

heaties. Gold Medal Flour . Pages 25, 29 

AWAIIAN PINEAPPLE COMPANY: 

3ole" Pineapple Juice, Gems . Page 15 

ZO. A. HORMEL & COMPANY: 

ormel Soups and Food Products Page 15 

•:VER BROTHERS COMPANY: 
•eealso Drugs; Laundry Soaps) 

Dry ... Page 17 

pT MILK SALES CORPORATION : 

t Evaporated Milk . . . 



HE PROCTER & GAMBLE COMPANY: 

tee also Toilet Goods; Laundry Soaps) 

risco Page 21 

RITY BAKERIES SERVICE CORP.: 

aystee Bread Page 23 

j:ALTEST, INC.: 

fealtest Svsteni Page 23 

( 

' LAUNDRY SOAPS & ACCESSORIES 

PLGATE-PALMOLIVE-PEET COMPANY : 
liee also Toilet Goods) 

oncentrated Super Suds . . . Page 9 
ctagon Products Page 29 

3RN PRODUCTS SALES CO. : 
:>ee also Foods) 

finit Page 9 

HE CUDAHY PACKING COMPANY: 

Id Dutch Cleanser Page 11 

liLS & COMPANY: 

|els-Naphtha Soap Page 11 



GENERAL FOODS CORPORATION : 

^See also Foods) 

La France, Satina Page 13 

LEVER BROTHERS COMPANY: 

(See also Drugs; Foods) 

Rinso, Lux Flakes Page 17 

THE PROCTER & GAMBLE COMPANY: 

(See also Toilet Goods; Foods) 

Ivory. Oxvdol. Chipso .... Page 21 

LUBRICANTS 

AMERICAN OIL COMPANY: 

Amoco-Gas, Orange American Gas Page 3 

ATL.\NTIC REFINING COMPANY: 

Atlantic White Flash Gasoline, 

Atlantic Motor Oil Page 29 

ETHYL GASOLINE CORPORATION: 

"Ethyl" Gasoline Page 11 

GULF OIL CORPORATION : 

Motor Oil and Gas Page 13 

THE PURE OIL COMPANY: 

Petroleum Products Page 23 

RIO GRANDE OIL. INC.: 

Petroleum Products Page 27 



Page 19 TEXAS COMPANY: 



Texaco Products Page 23 

TIDEWATER ASSOCIATED OIL CO. : 

"Flying A" Gasoline Page 27 



UNION OIL COMPANY: 
Union 76 Gasoline. Triton 
Motor Oil 



Page 27 



MISCELLANEOUS 



COLUMBIA RECORDING CORPORATION: 

Columbia Records Page 9 

INTERNATIONAL SILVER COMPANY: 

Sterling Silver Page 15 



PERSONAL FINANCE COMPANY : 
Personal Loan Service . 



Page 19 



PRUDENTIAL INSURANCE COMPANY : 
OF AMERICA 

Insurance Services Page 21 

Political Broadcasts Page 27 



II time listed on the following pages is current New York time unless otherwise indicated. 



CBS SPONSORED PROGRAMS 



AFFILIATED PRODUCTS, INC. 



AMERICAN OIL COMPANY 



ANACIN COMPANY 



BAYER COMPANY 



Edna Wallace Hopper C 
Louis Philippe 



Amoco-Gas 

Orange American Gas 



AMERICAN TOBACCO COMPANY Lucky Strike Cigarettes 



Half & Half Smoking Tol 



Anacin 



Bayer Aspirin 



lan; 



mi 
it) 



lomanee of Helen Trent 

al drama 



Mon., Wed., Fri. 
12:30-12:45 p.m. 
33 CBS stations 

ORIGINATES: WBBM 



Blackett-Sample-Hummert. Inc. 



308 Weeks 



luman Side of the News, 
wm C. Hill 



Mon. thru Fri. 
6:05-6:15 p.m. 
42 CBS stations 
originates: wabc 



The Joseph Katz Company 



65 Weeks 



Hit Parade 

Warnow's Orchestra, 
ir Wood, and Bea Wain 
/ Hilar music and vocalists 



Saturday 
9:00-9:45 p.m. 

Rebroadcast 
12 mid.-12:45 a.m. 
68 CBS stations 
originates: wabc 



Lord & Thomas 



183 Weeks 



oliiDSWiernie and All the Lads 

& .ew Lehr, Buddy Clark, 
ar Small, Manny Prager 
idiie Bailey Sisters 

lisic and comedy 



Sunday 

5:30-6:00 p.m. 
Rebroadcast 
12:00-12:30 a.m. 
53 CBS stations 
originates: wabc 



Young and Rubicam, Inc. 



ral, Sunday 



y'al drama 
!e kolynos company) 



Wed., Thurs., Fri. 
12:45-1 :00 p.m. 
33 CBS stations 
originates: wabc 



Blackett-Sample-Hummert, Inc. 



144 Weeks 



t 

Bid Husband 

itHelen Menken, presented 
t Famous Actors' Guild 
.S ial drama 



figures indicate the total number of weeks 
ihich the client has used CBS facilities. 



Tuesday 
7:30-8:00 p.m. 
50 CBS stations 

ORIGINATES: WABC 



Blackett-Sample-Hummert, Inc. 425 Weeks 



4 



CBS SPOISORED PROGRAMS 



BOWEY'S, INC. 



Dari-Rich Products 



BROWN & WILLIAMSON TOBACCO 
CORPORATION 



Raleigh Cigarettes 



CALIFORNIA FRUIT GROWERS 
EXCHANGE 



Sunkist Oranges 
Sunkist Lemons 



CAMPANA SALES COMPAINY 



Italian Balm 
Dreskin 
Coolies 
D.D.D. 



CAMPBELL SOUP COMPANY 



Campbell's Soups 
Campbell's Beans 
Campbell's Tomato Juic 







duds 


( and Rhythm 

jbdd Hunter, reporter; Dave 
J instrumentalist, and Carl 
iigarten's Orchestra 

ii and music 


Sunday 

11:05-11:30 a.m. 

Rebroadcast 
2:30-2:55 p.m. 
33 CBS stations 

ORIGINATES: WBBM 


Sorensen & Company 


* 

22 Weeks 


ettes 


Sullivan Reviews 
ew8 

ps 


Sun. thru Fri. 
11:00-11:15 p.m. 

Rebroadcasts 
11:30-11:45 p.m. 
1:00-1:15 a.m. 
38 CBS stations 

ORIGINATES: LOUISVILLE 


Batten, Barton, Durstine & 
Osborn, Inc. 


30 Weeks 


es 

s 


nkist Presents Hedda 
per's Hollywood" 

hi news and interviews 
ining November 6) 

J 


Mon., Wed., Fri. 
6:15-6:30 p.m. 
28 CBS stations 

ORIGINATES* KNX 


Lord & Thomas 


26 Weeks 


u 
i1 
s 


r Nighter 

J Barbara Luddy and 
5 remayne 

; ima at the "Little Theater 
1 Times Square" 


Friday 

9:30-10:00 p.m. 
52 CBS stations 

ORIGINATES: WBBM 


Aubrey, Moore & Wallace, Inc. 


92 Weeks 


up; 
aDS 

matojii 


tpbell Playhouse 

1 Welles, director, and 

stars 

ima 


Sunday 

8:00-8:55 p.m. 
Rebroadcast 
10:00-11 :00 p.m. 
70 CBS stations 
14 CBC stations 
originates: knx 


Ward Wheelock Company 


256 Weeks 


n 

1 
1 


s 'n' Andy 

■inl romedy-drama 

1 


Mon. thru Fri. 
7:00-7:15 p.m. 

Rebroadcast 

11 :00-II :15 p.m. 

o8 CBS stations 

ORIGINATES: KNX 







I 

™ figures indicate the total number of iveeks 
iirhirh the client has used CBS facilities. 



6 J 



m mmm programs 



CAMPBELL SOUP COMPANY 

Continued 



Campbell's Soups 



Franco-American SpaghJ 



CHESEBROUGH MANUFACTURING 
COMPANY, CONSOLIDATED 



Vaseline Preparations 



CHRYSLER CORPORATION 



Plymouth 
Dodge 
DeSoto 
Chrysler 



COLGATE-PALMOLIVE-PEET COMPANY Colgate Dental Cream MAi 



I 



Palmolive Shave Cream i 
Palmolive Brushless Shai 



Cue Liquid Dentifrice 



7 



i 



'lips 



a Curtis 

natic serial 



Ross 



aratiooi Uristian 
\ an Hersholt 



Mon. thru Fri. 
11:15-11:30 a.m. 

Rebroadcast 
2:30-2:45 p.m. 
58 CBS stations 

ORIGINATES: WABC 

Mon., Wed., Fri. 
11:00-11 :15 a.m. 
Rebroadcast 
1:45-2:00 p.m. 
50 CBS stations 
originates: wabc 



Ward Wheelock Company 



256 Weeks 



Ruthrauff & Ryan, Inc. 



256 Weeks 



Wednesday 
10:00-10:30 p.m. 
61 CBS stations 
originates: knx 



McCann-Erickson, Inc. 



51 Weeks 



Bowes' 
lal Amateur Hour 

A tears, with Major Bowes 
Qs' aster of Ceremonies 



t 



ilCieaopte Ask-It Basket 

i m McWilliams 
C ety quiz program 



aTeCia As It Seems 

oshlfsjl \natizations of unusual facts 



entifritf 



Busters 

ice-file dramatizations 



Thursday 
9:00-10:00 p.m. 
82 CBS stations 
originates : wabc 



Ruthrauff & Ryan, Inc. 



191 Weeks 



Thursday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-12 :00 p.m. 

62 CBS stations 
originates: wabc 

Thursday 
8:30-8:55 p.m. 
Rebroadcast 
12:00-12 :25 a.m. 
54 CBS stations 
originates: wabc 

Saturday 
8:00-8:30 p.m. 
Rebroadcast 
11 .30-12 :00 p.m. 

63 CBS stations 
originates : wabc 



Benton & Bowles, Inc. 



194 Weeks 



'T: figures indicate the total number of weeks 
ir :hich the client has used CBS facilities. 



CBS SPONSORED PROGRAMS 



COLGATE-PALMOLIVE-PEET COMPANY Cashmere Bouquet Prod 

Continued Halo 



Concentrated Super Sud. 



Palmolive Soap 



Colgate Tooth Powder 



COLUMBIA RECORDING CORPORATION Columbia Records 

I 



CONTINENTAL BAKING CO., INC. Wonder Bread 

I Hostess Cake 

CORN PRODUCTS SALES COMPANY Kre-Mel Dessert 

Linit 




9 



a le King's Orchestra 

iti Buddy Clark, baritone 
iniilar music 



Super and Marge 

■iai drama 



op House 

ing Bess Johnson 



•ial drama 



'mkm mother 
nal drama 



Saturday 
8:30-8:55 p.m. 
65 CBS stations 
29 CBC stations 

ORIGINATES: WBBM 

Mon. thru Fri. 
10:15-10:30 a.m. 

Rebroadcast 
4:15-4:30 p.m. 
77 CBS stations 

ORIGINATES: WABC 

Mon. thru Fri. 
10:30-10:45 a.m. 

Rebroadcast 
4:30^:4.5 p.m. 
77 CBS stations 

ORIGINATES: W^BC 

Men. thru Fri. 
10:45-11:00 a.m. 

Rebroadcast 
4:45-5:00 p.m. 
26 CBS stations 

ORIGINATES: WBBM 



Benton & Bowles-Chicago, Inc. 
Lord & Thomas. Toronto 



Benton & Bowles. Inc. 



194 Weeks 



Benton & Bowles-Chicago, Inc. 



ug Man With A Band 

u orchestra, John H. Hammond. 
r..nnotator, and Dan Seymour. MC 

isic and comments 



Friday 



Ward Wheelock Company 



6 Weeks 



10:30-11:00 p.m. 
31 CBS stations 

ORIGINATES: WABC 



ly Kitty Kelly 

na/ drama 



Mon. thru Fri. 
10:00-10:15 a.m. 
Rebroadcast 
4:00-4:15 p.m. 
45 CBS stations 

ORIGINATES: WABC 



Benton & Bowles. Inc. 



241 Weeks 



ety Girl 

amatic serial 



Mon. thru Fri. 
3:15-3:30 p.m. 
46 CBS stations 

ORIGINATES: WABC 



Hellwig-Miller Company 



253 Weeks 



' ji^urcs ittdicdte llie total number of weeks 
i ichich the client has used CBS facilities. 



10 



m SPO^ORED PROGRAMS 



THE CUDAHY PACKING COMPANY 



Old Dutch Cleanser 



Inn I 



ETHYL GASOLINE CORPORATION 



"Ethyl" Gasoline 



If Til 



FELS & COMPANY 



Fels Naphtha Soap 



FORD MOTOR COMPANY 



Ford 
Lincoln 

Lincoln Zephyr 
Mercury 



lEvei 



GENERAL FOODS CORPORATION 




Grape Nuts 



Sanka 



itroi 

k. 



11 





r 

elor's Children 

Hal drama 


Mon. thru Fri. 
9:45-10:00 a.m. 
18 CBS stations 
originates: wbbm 


Roche, Williams & Cunnyng- 
ham. Inc. 


* 

253 Weeks 


■Up Time 

ng Tony Martin. 
? Kostelanetz's Orchestra, 
rhompson's Rhythm Singers 
)avid Laughlin. tenor 


Monday 
8:00-8:30 p.m. 
Rebroad( ast 
12:00-I2::i0a.m. 
66 CBS stations 
originates: wabc 


Batten. Barton. Diirstine & 
Osborn. Inc. 


38 Weeks 



. sical variety 



[o )y Lobby Sunday Young & Rubic am. Inc. 125 Weeks 

itl Dave Elman, Harry Salter's 5 :00-5 :30 p.m. 

l-C'stra and guests Rebroadcast 

, . f . 11:00-1 1:30 p.m. 

lernews and music 

57 CBS stations 

ORIGINATES: WABC 



Ullay Evening Hour 

or Symphony Orchestra and 
h( is, with Fritz Reiner, guest 
in ictor, and soloists 
'h Talks by W. J. Cameron 



Sunday 

9:00-10:00 p.m. 
82 CBS stations 

ORIGINATES: WJR 



N. W. Ayer & Son, Inc. 



292 Weeks 



la Smith Hour 

it the Group Theater, Abbott and 
'osllo, "Snow Village Sketches." 
ed:ollins. Jack Miller and 
tis>rchestra, and guests 

isic. comedy, and drama 

h he People 

it Gabriel Heatter. Harry von Zell 
nc Quests 

■ al-life experiences 



Friday 

8:00-8:55 p.m. 
Rebroadcast 
12:00-1 :00 a.m. 
78 CBS stations 

ORIGINATES: WABC 



Tuesday 
9:00-9:30 p.m. 
Rebroadcast 
12:30-1 :00 a.m. 
75 CBS stations 

ORIGINATES: WABC 



Young & Rubicam. Inc. 



245 Weeks 



*l figures indicate the total number of weeks 
I which the client has used CBS facilities. 



12 



CBS SPOISORO PBOGRIMS 



GENERAL FOODS CORPORATION 

Continued 



Diamond Crystal Salt 
Calumet Baking Powder i 
Swans Down Cake Flour 



Calumet Baking Powder 
Swans Down Cake Flour 



La France 
Satina 

Minute Tapioca 
Postum 



GENERAL MILLS, INC. 




Wheaties 



Kix 



GULF OIL CORPORATION 



Motor Oil and Gas 



13 

















Mi 


t Smith Speaks 

tks and interviews 


Mon. thru Fri. 
12:00-12:15 p.m. 

66 CBS stations 

ORIGINATES: WABC 


Young & Rubicam, Inc. 
Benton & Bowles, Inc. 


245 Weeks 


aieE, 


'ion and I 

tBetty Garde and Kingsley 
In 

\rial drama 

1 


Mon. thru Fri. 
2:45-3:00 p.m. 
67 CBS stations 
originates: wabc 


\oung & Rubicam. Inc. 






je Jordan, Girl Interne 

.-ial drama 


Mon. thru Fri. 
3:00-3:15 p.m. 
53 CBS stations 
originates: wabc 








i and Abner 

tmedy sketches 

1 


Mon., Wed.. Fri. 
7:15-7:30 p.m. 
Rebroadcast 
11:1 3— i 1 :oU p.m. 
54 CBS stations 

ORIGINATES: KNX 








' .athleen Norris 

amalization of novels 


Mon. thru Fri. 
5:00-5:15 p.m. 
31 CBS stations 

ORIGINATES: WABC 


Knox Reeves Advertising. Inc. 


465 Weeks 


til and Betty 

nal drama 

Hen Guild Theatre 


Mon. thru Fri. 
5:15-5:30 p.m. 
Rebroadcast 
6:00-6:15 p.m. 
14 CBS stations 

ORIGINATES: WABC 


Blackett-Sample-Huminert. Inc. 




it Roger Pryor, MC. 
:r n stars as guests, 
nOscar Bradley's Orchestra 
riety and droTna 


Sunday 

7:30-8:00 p.m. 
64 CBS stations 

ORIGINATES: KNX 


Young & Rubicam, Inc. 


299 Weeks 


1 


1 








* 


• figures indicate the total number of weeks 
which the client has used CBS facilities. 

i 






14 



11^ 



m SPOiSOllO PROGRAMS 



15 



HAWAIIAN PINEAPPLE COMPANY 



'Dole" Pineapple Juice 
'Gems" 



GEORGE A. HORMEL & COMPANY 



Hormel Soups 

and other Food Products 



INTERNATIONAL SILVER COMPANY Sterling Silver 



KOLYNOS COMPANY 



Kolynos Toothpaste 



LADY ESTHER COMPANY 



Cosmetics 



THE LAMBERT COMPANY 



Listerine Products 
Prophylactic Brushes 



LEHN & FINK PRODUCTS CORPORATION Hind's Honey and Almon 







1 

it 
a 

n 


sarce and His Gang 

13illy House, Arlene Harris, 
J and Her Merry Men, Don Reid. 
( and Carl Hoff's orchestra 

' sic and comedy 


Wednesday 
8:00-8:30 p.m. 

Rebroadcast 
12:00-12 :30 a.m. 
64 CBS stations 
originates: knx 


N. W. Ayer & Son, Inc. 


* 

42 Weeks 


ProJ 


jippened in Hollywood 
iVlartha Mears, John Conte and 
(• Dunstedter's Orchestra 

lisical variety 


Mon. thru Fri. 
5:30-5:45 p.m. 
30 CBS stations 

ORIGINATES: KNX 


Batten, Barton, Durstine & 
Osborn, Inc. 


115 Weeks 


i 


D 


}r Theatre 

I id Nagel, Narrator-director, 
i uest stage and screen stars 
J ima 


Sunday 

6:00-6:30 p.m. 
53 CBS stations 
29 CBC stations 

ORIGINATES: KNX 


Young & Rubicam, Inc. 


86 Weeks 




ijGal, Sunday 

i ial drama 

iSO ANACIN company) 

\ 


Men. and Tues. 
12:45-1:00 p.m. 
33 CBS stations 

ORIGINATES: WABC 


Blackett-Sample-Hummert, Inc. 


411 Weeks 




I'Lombardo and His 
< estra 

1 lular music 


Monday 

10:00-10:30 p.m. 
50 CBS stations 

ORIGINATES: WABC 


Pedlar & Ryan, Inc. 


308 Weeks 




IS d Central Station 

imatic sketches 


Friday 

10:00-10:30 p.m. 
52 CBS stations 

ORIGINATES : WABC 


Lambert & Feasley, Inc. 


122 Weeks 


r 

1 


18 and Allen 

Ray Npble and his orchestra 
J ; Parker, tenor, and 
nan Bradley, announcer 
nsic and comedy 

i 


Wednesday 
7:30-8:00 p.m. 
Rebroadcast 
10:30-11 :00 p.m. 
52 CBS stations 

ORIGINATES: KNX 


William Esty & Co. 


207 Weeks 



*7 figures indicate the total number of weeks 
iii'hich the client has used CBS facilities. 



Il 



16 



LEVER BROTHERS COMPANY Rinso 



Lifebuoy 



Lux Toilet Soap 



Rinso 



Spry 



Lux Flakes 
Lux Toilet Soap 




i'Town 

staing Edward G. Robinson 
wil Ona Munson 
nmatif 



Tuesday 
8:00-8:30 p.m. 
Rebroadcast 
11:30 12 :00 p.m. 
69 CBS stations 
26 CBC stations 

ORIGINATES: KNX 



Ruthrauff & Ryan, Inc. 



164 Weeks 



Tuiday Night Party 

staing Walter O'Keefe, Mary 
1; ill with Bobby Dolan's Orchestra 



aii';uest stars 
iisic anil coined y 



Tuesday 
8:30-8:55 p.m. 

Re broad cast 
12:00-12:30 a.m. 
63 CBS stations 
26 CBC stations 
originates: wabc 



Lu Radio Theatre 

p B. DeMille, director, 
uil stars of stage and screen 



Monday 

9:00-10:00 p.m. 
63 CBS stations 
26 CBC stations 

ORIGIN ATES: KNX 



J. Walter Thompson Company 



Bi Sister 

it Alice Frost and 
rial drama 



lartin Gabel 



Mon. thru Fri. 
11:30-11 :45 a.m. 
Rebroadcast 
2:00-2:15 p.m. 
72 CBS stations 
26 CBC stations 
originates: wabc 



Ruthrauff & Rvan, Inc. 



Ai t Jenny's Real Life Stories 

'■amatic sketches 



Mon. thru Fri. 
11 :45-12 noon 
Rebroadcast 
2:15-2:30 p.m. 
67 CBS stations 
originates; wabc 



Tl Life and Love of Dr. Susan 

rial drama 



11 



Mon. thru Fri. 
2:15-2:30 p.m. 

Rebroadcast 
5:15-5:30 p.m. 
65 CBS stations 
26 CBC stations 

ORIGINATES: wabc 



J. Walter Thompson Company 



figures indicate the total number of weeks 
which the client has used CRS facilities. 



18 



m SPOISORED PROGRAMS 



LIGGETT & MYERS TOBACCO COMPANY Chesterfield Cigarettes 



NOXZEMA CHEMICAL COMPANY Noxzema Greaseless CreamiB*! 



PENN TOBACCO COMPANY 



"Kentucky Club" Pipe 
Tobacco 



PERSONAL FINANCE COMPANY 



Personal Loan Service lHittla< 



PET MILK SALES CORPORATION Pet Evaporated Milk 



PHILIP MORRIS & COMPANY, LTD. 



Philip Morris Cigarettes iKpr 



I- 

4 

19 



Wed nesday Newell-Emmett Co., Inc. 355 Weeks 

«:.S0-8:55 p.m. 

Rebroadcast 

11:30-12 mid. 

97 CBS stations 

()KI(;IN\TKS: ON TOllK 



elfssiii 


1; Trout 

'IVS 


Tues., Thurs., Sat. 
.■^rSO-SrSS p.m. 
.58 C;BS stations 

OKIGINATES: WAKC 


Ruthrauff & Ryan. Inc. 


51 Weeks 


"Pi[f 


► Pop 

1 s and Wall V 


Thursday 
7:30-8:00 p.m. 
fiS CBS stations 

ORIGINATES : WABC 


Ruthrauff & Ryan, Inc. 


4 Weeks 


em« 


1 

D Barclay's Daughters 

■rial drama 


Mon. thru Fri. 
2:00-2:15 p.m. 
29 CBS stations 
originates: wabc 


Rlackett-Sample-Hummert. Inc. 


104 Weeks 


k 


lirday Night Serenade 

;* Eastman, soprano; Bill Perry, 
f . and Gustav Haenschen's 
' lestra and Chorus 
iisir(d 


Saturday 
9:45-10:15 p.m. 
34 CBS stations 

ORIGINATES: W\H(: 


Gardner Advertising Company 


313 Weeks 


M y Lee Taylor 

fifip economist; Bob Trout, News 
oiisehold advice 


Tues. and Thurs. 
11:00-11 :15 a.m. 
Rebroadcast 
1:4.5-2 :00 p.m. 
63 CBS stations 
originates: kmox 







imf^ Wl 



Whitenian and His 
Driestra, with Joan Edwards. 
intPhe Modernaires 
I iisical variety 



Jdiiny Presents 

liny Green's Orchestra. Drama- 
i/l "Perfect Crime." Floyd Sher- 
I" . Roger Kinney. Genevieve Rowe, 
I erly." Glenn Cross. Ray Bloch's 

^ fusical variety and dramatic interludes 
I 



Friday 

9:00-9:30 p.m. 
Rebroadcast 
11 .W 12:00 p.m. 
79 CBS stations 

ORIGINATES: WABC 



The Biow Company. Inc. 



164 Weeks 



■ figures indicate the total number of weeks 
nrhirh the client has used CBS facilities. 



20 



CBS SPOISOBGD PROUiMS 



THE PROCTER & GAMBLE COMPANY 



Teel 
Drene 



Oxydol 



Ivory 



Chipso 
Oxydol 



Chipso 



Drene 



PRUDENTIAL INSURANCE COMPANY 
OF AMERICA 



Insurance Services 



21 



1 

1 

1 












*' 




■388or Quiz 


Friday 


H. W. Kastor & Sons 


257 Weeks 


«tl J?ob Trout 
•(ci7/oHS and Answers 


7:30-8:00 p.m. 

RebroadcasI 
9:00-9:30 p.m. 










54 CBS stations 










ORIGINATES: WABC 






rii 


Goldbergs 

/(;/ drama 


Men. thru Fri. 
1:00-1:15 p.m. 
29 CBS stations 

ORIGINATES: WABC 


Blackett-Sample-Humniert, Inc. 




tif 


Can Be Beautiful 

'ial draniii 


Men. thru Fri. 
1:15-1 :30 p.m. 
36 CBS stations 

ORIGINATES: WABC 


Compton Advertising, Inc. 




Ro 


I of Life 

rial drama 


Men. thru Fri. 
1 :30-l :45 p.m. 
Beginning .Vor. I'i 
1:45-2:00 p.m. 
o9 CBS stations 

ORI(;lNATES: WBBM 


Pedlar & Ryan. Inc. 




rh 


Day Is Ours 

rial drama 


Mon. thru Fri. 
1:45-2:00 p.m. 

Beginning Nov. 13 
1 :30-l :45 p.m. 
47 CBS stations 

ORIGINATES: WABC 


Compton Advertising, Inc. 




I; 


hattan Mother 


Mon. thru Fri. 


Pedlar & Ryan. Inc. 






rial drama 


9:00-9:15 a.m. 
12 CBS stations 

ORIGINATES: WBBM 






■ 


me Fidler 


Tuesday 


H. W. Kastor & Sons 




HI 


My wood news reporter 


7:15-7:30 p.m. 
Rebroadcast 

I 1 . 1 O — 1 i . OtJ fj./ll . 

62 CBS stations 

ORIGINATES: KNX 








in a Girl Marries 


Mon. thru Fri. 


Benton & Bowles, Inc. 


23 Weeks 




rial drama 


12:15-12:30 p.m. 
50 CBS stations 

ORIGINATES: WABC 







fe figures indicate the total number of weeks 
uvhirh the client has u.ied CBS facilities. 



22 



CBS SPOISORED PROGRAMS 



THE PURE OIL COMPANY 



Petroleum Products 



PURITY BAKERIES SERVICE CORP. 



Taystee Bread 



R. J, REYNOLDS TOBACCO COMPANY 



Camel Cigarettes 
Prince Albert Smoking Tobi 



SEALTEST. INC 



Sealtest System of Laboratc 
Control of Milk and Ice Cred 



TEXAS COMPANY 



"Texaco" Products 



lI>Uenl»orn Edits The News 

itiiilysi.s 



iUn' Ed McConnell 



Mon.. Wed.. Fri. 
6:.S(V6:4.S p.m. 
W CBS station- 

ORIGINATES : WAB<; 



Leo Riirnett Company. Tnr. 



27 Weeks 



Mon. thru Fri. 
4:45-5:00 p.m. 
17 CBS stations 

ORIGINATES: WBBM 



Campbell-Mithun, Inc. 



31 Weeks 



londie" 

h Penny Singleton and 
hur Lake 

Domestic comedy 



b Crosby's Orchestra 

h Johnny Mercer, singer 
I The Bobcats 
Musical variety 



Monday 
7:30-8:00 p.m. 
Rebroadcast 
10:30-11 :00 p.m. 
87 CBS station? 

ORIGINATES: KNX 

Tuesday 

9:30-10:00 p.m. 
93 CBS stations 

ORIGINATES : ON TOUR 



William Esty & Company. Inc 



331 Weeks 



ir Family and Mine 

ierial drama 



Mon. thru Fri. 
2:30-2:45 p.m. 
36 CBS stations 

ORIGINATES: WABC 



McKee & Albright, Inc. 



27 Weeks 



laco Star Theatre 

,h Ken Murray, MC, 
inces Langford. Kenn\ Raker, 
oes \^allington. and David 
)ekman's Orchestra ; 
ima with Broadway and 
llywood Stars, Burns Mantle, 
Jnatic critic 
Variety and drama 



fhe fiinirfs indicate the total number of weeks 
n which the client has used CBS facilities. 



Wednesday 
9:00-10:00 p.m. 
91 CBS stations 

ORIGINATES: KNX 
AND WABC 



Buchanan & Co. 



125 Weeks 



21 



m ^nmm programs 




U. S, TOBACCO COMPANY 



Dill's Best 

Model Smoking Tobacco 



WM. WRIGLEY JR. COMPANY 



Wrigley's Doublemint Gum 



Wrigley's Spearmint Gum 



WYETH CHEMICAL COMPANY 



Hill's Nose Drops 



COLUMBIA 
PACIFIC 
NETWORK 



AXTON-FISHER TOBACCO CO. 
BATHASWEET CORPORATION 



Twenty Grand Cigarettes 



Bathasweet Products 



MENNEN COMPANY 



Mennen Shave Products 



GENERAL MILLS, INC. 
(Sperry Flour Co.) 



Wheat Hearts 



mil 



odel Minstrels 

th Tom Howard and George 
elton, the Eton Boys and 
ly Bloch's Orchestra 
Comedy and music 



Monday 
8:30-8:55 p.m. 
Rebroadcast 
1 1:30-11 :55 p.m. 
54 CBS stations 
ORIGIN axes: wabc 



Arthur Kudner, Inc. 



231 Weeks 



rteway to Hollywood 

alists of talent quest 

Serial drama 

iju ^attergood Baines 

\ Serial drama 



Sunday 

6:30-7:00 p.m. 

66 CBS stations 

ORIGINATKS : WBBM 

Men. thru Fri. 
5:45-6:00 p.m. 
73 CBS stations 
originates: wbhm 



Frances Hooper Advertising 
Agency 



Neisser Meyerhoff, Inc. 



288 Weeks 



le Romance of Helen Trent 

Serial drama 

e also affiliated products, inc.) 



Thurs. and Fri. 
12:30-12:45 p.m. 
33 CBS stations 

ORIGINATES: WBBM 



Blackett-Sample-Huinniert. Inc. 233 Weeks 



Job Garred Reporting' 



Mon. thru Fri. 
5:45-5:55 p.m. pst 

Tues., Thurs. 
7:30-7:45 a.m. pst 

Mon., Wed., Fri. 
7:30-7:45 a.m. pst 
originates: ksfo 



McCann-Erickson, Inc. 

H. M. Kiesewetter Advertising 
Agency 



6 Weeks 

3 Weeks 
48 Weeks 



y Children 

Dramatic serial 



Mon. thru Fri. 
8:45-9:00 a.m. pst 
originates: ksfo 



Westco Advertising Agency 



465 Weeks 



The figure.'i indicate the total niinihcr of weeks 
m which the client has used ('fi.'> facilities. 



26 



m SFOISOREI) PROfiRAMS 



COLUMBIA 
PACIFIC 
NETWORK 




STEPHANO BROTHERS 



"Marvels" Cigarettes 




TIDEWATER ASSOCIATED OIL COMPANY "Flying A" Gasoline 



UNION OIL COMPANY 



Union 75 Gasoline 
Triton Motor Oil 



COLUMBIA 
CALIFORNIA 
NETWORK 



EUCLID CANDY COMPANY 
OF CALIFORNIA, INC. 



Candy Bars 



POLITICAL BROADCASTS 



California Chiropractic 
Association 



No on Proposition Number 
Committee 



Yes on Proposition Number 
Committee 



RIO GRANDE OIL, INC. 



Petroleum Products 









>port8 Huddle" 

fh Tom Rreiicmaii and 
averi Dyer 

Sports news 


Tues.. Thurs.. Sat. 
7:30 7:4.S p.m. psT 

ORI(;lNATES: KNX 


The Aitkin-Kynett Co. 


* 

14 Weeks 




icific Coast Conference 

■otball (iames 
Kyt'-ivitness accounts 


Saturday 

2:1.5 5:00 p.m. pst 
originates: various 
stations 


Lord & Thomas 


146 Weeks 




Jnion Oil Program" 

Opera and light opera in tabloid form 


Thursday 

9:30-10:00 p.m. pst 

ORIGINATES: KNX 


Lord & Thomas 


4 Weeks 




m Hayes Points 
e Periscope 


Thursday 

8:1.5-8:30 p.m. PST 

ORIGINATES: KNX 


Sidney Garfinkel 
Advertising Agency 


lUz Weeks 


Ctlt 


tlitical Speech 


Monday 
November 6 
9:45-10:00 p.m. pst 

ORIGINATES: KNX 


R. H. Alber Company 






tlitical Speech 


Saturday 

November 4 
8:00-8:15 p.m. pst 


Howard G. Hanvey 






ilitical Speeches 


Saturday 
November 4 
8:15-8:30 p.m. pst 
Sunday 
November 5 
9:45-10:00 p.m. pst 

ORIGINATES: KNX 


Ray Davidson 




i 


Uing All Cars 

Police file dramatizations 


Tuesday 

7:00-7:30 p.m. pst 
originates: knx 


Hixson-O'Donnell Advertising, 
Inc. 


309 Weeks 




Tie figures indicate the total number of weeks 
uliirli the client has used CBS facilities. 






28 



m SPONSORED PROGRAMS 



COLUMBIA 
DIXIE 
NETWORK 



COLGATE-PALMOLIVE-PEET CO. 



Octagon Products 



COLUMBIA 
MIDWESTERN 
NETWORK 



CHAMBERLAIN LABORATORIES, INC. 



Chamberlain Lotion Hihow: 



GENERAL MILLS, INC. 



Gold Medal Flour 



COLUMBIA 
NEW ENGLAND 
NETWORK 

WABC 



ATLANTIC REFINING CO. 



J. W. BEARDSLEY SONS 
BOND STORES, INC. 
LIGGETT DRUG COMPANY, INC. 
QUAKER OATS COMPANY 



Atlantic White Flash GasoliH 
Atlantic Motor Oil 



Foods and Canned Foods 
Men's Clothing 
Fountain Service 
Aunt Jemina's Pancake Floil 



BROWN & WILLIAMSON TOBACCO CORP. Raleigh Cigarettes 



BULOVA WATCH COMPANY 



Bulova Watches 



CHRYSLER CORPORATION 
(DODGE DIVISION) 



Dodge Automobiles 



1 






T 

Ionian of Courage" 

Serial drama 


Mon. thru Fri. 
10:45-11:00 a.m. 

ORICmATF.S : \\\w. 


Benton & Bowles. Tnr. 


16 Weeks 


1 

i 


!W Show : Title Not Set 

■ginning November 19) 


Sunday 

2:30-2:55 p.m. 

ORIGINATES: WBBM 


L. W. Ramsey Company 


21 Weeks 


Dramatic serial 


iVinn tnrii r ri 

4:15-4:30 p.m. cst 

ORIGINATES: WBBM 


iJlclL/KClL-OcllIllJlC'llUIIlIllCl IIK . 


465 Weeks 




)ly Cross University 
otball Games 

Play-by play descriptions 


Saturday 
2:00-4:30 p.m. 

ORIGINATES: WORC 


N. W. Ayer & Son, Inc. 


116 Weeks 




e Morning Almanac 

turing Phil Cook 


Tues., Thurs., Sat. 
7:30-7:45 a.m. 
Mon. thru Sat. 
7:15-7:30 a.m. 
Mon., Wed., Fri. 
7:30-7:45 a.m. 
Tues. thru Sat. 
8:30-8:45 a.m. 


Neff-Rogow, Inc. 
Sherman K. Ellis, Inc. 


6 Weeks 
8 Weeks 
42 Weeks 
17 Weeks 




A AUen'^s Sports Review 

Football previeics and results 




Thurs. and Sat. 
6:15-6:30 p.m. 


Batten, Barton, Durstine & 
Osborn, Inc. 


30 Weeks 


1 


r 


Mon. thru Sun. 
10 Times daily 


The Biow Company 


Dou weeKS 


lib Trout 

r 


Saturday 
9:4.5-10:00 p.m. 


Ruthrauff & Ryan. Inc. 


191 Weeks 



he figures indicate the total number of weeks 
I u-hich the client has used CHS facilities. 




CHARLES B. KNOX GELATINE CO., INC. Knox Gelatine 



KONDON MANUFACTURING COMPANY Kondon's Nasal Jelly 



THOMAS LEEMING & CO. Baume Bengue 

Pacquin's Hand Cream 



LIGGETT DRUG COMPANY Rexall One-Cent Sale 



MARYLAND PHARMACEUTICAL CO. Rem 

Rel 



MELVILLE SHOE COMPANY Thorn McAn Shoes 



REGAL SHOE COMPANY, INC. Regal Shoes 

RUDOLPH WURLITZER COMPANY Musical Instruments 



"1 




-> 


i;l Allen's Football Previews 

Previews of college games 


Saturday 
2:15-2:30 p.m. 


Kenvon & Erkhardt. Inc. 


i 

.54 Weeks 


i;ather Reports 

Iginning November 15) 


Mon., Wed., Fri. 
6:59-7:00 a.m. 


Addison Lewis & Associates 


Starts 
Nov. 15 


fam 
air 1 


chard Maxwell 

Hymns and talks 


Mon., Wed., Fri. 
.3:45-4. :00 p.m. 


William Esty & Co., Inc. 


57 Weeks 


ibinoff and His Violin 

h Graham MacNamee. Buddy 

itk anH Artniir rii^rati 

Xransiripn'on 


Thurs., Fri., Sat. 
Nov. 2, 3 and 4 


Spot Broadcasting. Inc. 


41 Weeks 


nt- 


e Odd Side of the News 

h Charles Stark 


Mon. thru Sat. 
8:15-8:20 a.m. 


The Joseph Katz Co. 


4 Weeks 


rly Morning News 


Mon. thru Sat. 
7:45-8:00 a.m. 


NeflF-Rogow, Inc. 


48 Weeks 


News 


iviuii., wcu., r 1 1. 
6:30-6:45 p.m. 




XT' WccNa 


une in the Spotlight" 


Mon. thru Sat. 
8:20-8:25 a.m. 


Schwimmer and Scott 


8 Weeks 




he figures indicate the total number of weeks 
1 which the client has used WABC facilities. 

i 






.32 



CBS SUmilllG PROfiRAMS 



are chosen because they are timely, exciting, and balanced. These 
three standards of selection produce a diverse, flexible program 
schedule, carefully designed to win and retain the interest of mil- 
lions of listeners. To maintain its flexibility— to continue to present 
the most highly contemporary and most stimulating sustaining pro- 
grams on the air — Columbia finds it necessary in the course of the 
month to alter some details in the following schedule. These day- 
to-day and even hour-to-hour changes are reported, when possible, 
in local newspaper radio listings. 

For your convenience, the Columbia sustaining programs listed 
on the following pages are grouped in these eleven classifications: 



1. NEWS BROADCASTS Page 34 

2. VARIETY Page 35 

3. SERIOUS MUSIC Page 36 

4. EDUCATIONAL PROGRAMS .... Page 40 

5. DRAMATIC SERIES ....... Page 44 

6. PUBLIC AFFAIRS Page 45 

7. SPECIAL EVENTS Page 46 

8. RELIGIOUS BROADCASTS .... Page 47 

9. CHILDREN S PROGRAMS Page 48 

10. PERSONALITIES Page 49 

n. LIGHT MUSIC Page 50 

CBS SHORT WAVE BROADCASTS . . . Page 51 
ADDENDA: hctober programs Page 53 



NEWS 
BROADCASTS 

News Summaries, Columbia's staff of air reporters in European 

Analyses and Broadcasts capitals, in New York, and in Washington cover 

from Europe the second world war according to a regular 

SCHEDULED PERIODS pattern of summaries, analyses, and news 

MONDAY THRU SUNDAY broadcasts from Europe. In addition to this 

daily schedule, CBS is prepared at any time to 
bring its audience immediate reports of signifi- 
cant unexpected events. The schedule is sup- 
plemented and sharpened bv frequent addresses 
by public figures, historians, and political or 
military experts. The schedule: 

European broadcasts: Edward R. Murrow 
from London; William L. Shirer from Berlin: 
Eric Sevareid, Thomas Grandin from Paris; 
Bill Henrv at the front: Elmer Davis. Bob 
Trout from New York: Albert Warner from 
Washington: 8:00-8:15 a.m.. 6:45-7:00 p.m., 
MONDAY THRU FRIDAY; 8:00-8:15 a.m., 6:45- 
7:00 p.m.. Saturday; 9:00-9:15 a.m., 7:00- 
7:30 p.m., Sunday. 

I\'eus suniinaries: Latest press dispatches: 
3:30, 6:00 p.m.. 1 :55 a.m.. Monday, Wednes- 
day AND FRIDAY; 11 :00 a.m., 6:00 p.m.. 1:55 
a.m., TUESDAY .AND THURSDAY: 11:00 a.m.. 
6:00, II :00 p.m.. 1 :55 a.m.. s.-vturday; 11 :00 
a.m.. 1:30. 2:55 p.m.. 1:55 a.m., SUNDAY. 

News analyses: H. V. Kaltenborn. 6:30-6:45 
p.m.. TUESDAY AND THURSDAY; Elmer Davis 
and the News, 8:55-9:00 p.m., Monday thru 
SUNDAY; Albert Warner from Washington. 
6:05-6:15 p.m., each Saturday. 



34 



m SUSnilllG PROGRAMS 



VARIETY 



"The Pursuit of 
Happiness" 

Approximately 4:30 p.m. 

KACH SUNDAY 

( Immediately following 

Philharmonic Broadcast ) 



Cohinil>ia''s Gay Nineties 
Revue 

7:30-8:00 p.m. 
EACH SATURDAY 



Concert in Rhythm 

10:15-10:45 p.m. 

EACH SATURDAY 



"The Pursuit of Happiness" is a special sei 
of programs dedicated to the brighter sidi 
the American scene. Each week the show 
feature a roster of distinguished guests, ' 
will be introduced by Burgess Meredith, 
of America's most brilliant and versatile yoi 
actors. Mark Warnow's orchestra furnisi 
iiuisic for the program, which includes wha 
new and newsworthy in our entertainm 
world. Norman Corwin directs the progr 
and George Faulkner furnishes the script. P 
Robeson. America's most famous Negro bj 
lone, heads a large Lyn Murray chorus 
folk-oratorio by Earl Robinson on the Novf 
ber 5 program. 



Columbia entertainers get into bowlers ; 
bustles and revert to the songs and comedjj 
the nineties in this swift, picturesque vari 
show. Joe Howard, master of ceremonies 
veteran song-writer, introduces soprano Gf 
vieve Rowe, comedienne Beatrice Kay, and 
sturdy slapstick comedy team. Latimer 
Costello. Ray Bloch is the conductor and 
Rinker the producer. 



Columbia's "Concert in Rhythm" orchei 
presents original and arranged precis 
music in concert style and setting. The ( 
gram, conceived and directed by Raym( 
Scott, features selections by Judith Arlen, p 
ular CBS soloist, in its November sched 
Ed Cashman produces these weekly conce 



SERIOUS 
MUSIC 



New York Philharmonic- 
Symphony Orchestra 

AT 3:00 p.m. 

EACH SUNDAY 

AT 3:30 p.m. 

SUNDAY, NOVEMBER 26 



The New York Philharmonic-Symphony Or- 
chestra is in its tenth consecutive year of 
broadcasting as an exclusive Columbia net- 
work feature. John Barbirolli, brilliant young 
English conductor, is permanent director of 
the orchestra, and Deems Taylor, CBS music 
consultant, remains the program commentator. 
From Carnegie Hall this month: 

NOVEMBER 5: Elgar: Introduction and Allegro 
for Strings, Opus 47; Castelnuovo-Tedesco: 
Concerto for Piano and Orchestra No. 2, mario 
CASTELNUOVO-TEDESCO, pianist, and Overture, 
"Twelfth Night"; Tschaikowsky : Overture- 
Fantasy. "Romeo and Juliet." 

NOVEMBER 12: H audel - H arty. Suite, "The 
Royal Fireworks"; Debussy: Rhapsody for 
Saxophone and Orchestra; Ibert: Concertino 
for Saxophone and Orchestra, SIGURD RASCHER, 
soloist; Schumann : Symphony No. 2 in C 
major. Opus 61. 

NOVEMBER 19: Foote: Suite in E major for 
Strings, Opus 63 ( Praeludium, Pizzicato and 
Adagietto, Fugue); Paganini: Concerto for 
Violin and Orchestra in D major. ZINO 
FRANCES CATTI, violinist; Brahms: Symphony 
No. 2 in D major. Opus 73. 

NOVEMBER 26: (From Chicago). Berlioz: 
Overture, "The Roman Carnival," Opus 9; 
Elgar: Introduction and Allegro for Strings, 
Opus 47; Weinberger: Variations and Fugue, 
"Under the Spreading Chestnut Tree". 



36, 



SERIOUS 
MUSIC 

Continued 



Curtis Institute of Music 

1:00-4:30 p.m. 

TUESDAY. AOV. 6. 13 AND 27 

10:30 1 I :00 p.m. 

MONDAY. NOVEMBER 20 



The Curtis Institute of Music presents a se 
of thirty Monday concerts in its eleventh > 
serutive season on CBS. Faculty members ii 
students perform in a symphony orchestra 
in several chamber music groups. Fritz Re 
conducts frequently during the series. S 
of the selections scheduled for the first 
November broadcasts follow : 
NOVEMBER 6: Brahms: Sonata No. 1 i: 
minor, opus 38 ( first and second movemen 

NATHAN STUTCH, cellist, and RALPH BER 

wiTZ, pianist; Songs by Hugo Wolf and 
bussy, HILDA MORSE, soprano, and EUG 
BOSS ART, accompanist. 
NOVEMBER 13: fiacA. Two Preludes and Fu{ 
from The Well-Tempered Clavichord, ROE 
CORNMAN, pianist; Brahms: Trio in C mi 

opus 101, VIDA REYNOLDS, violinist, NAT 

STUTCH. cellist, JOHN SIMMS, pianist. 



Cleveland Institute of Music 

4:00^:30 p.m. 
EACH TUESDAY 
BEGINNING NOVEMBER 14 



The Cleveland Institute of Music opens 
Tuesday afternoon series with various ore 
tra and solo performances. Beryl RubensI 
pianist, is featured in the first broadcast, 
joins Arthur Loesser in playing composit 
for two pianos November 28. Nevada van 
Veer, soprano, will perform on November 



New York Philharmonic 
Young People's Concert 

11:05 a.m.-12:15 p.m. 

SATURDAY. NOVEMBER 18 



Ernst Schelling conducts the Philharmc 
Symphony Orchestra in the first of a serif 
concerts especially prepared for young pec 



SERIOUS 
MUSIC 



Cincinnati Conservatory 
of Music 
4:00-4:30 p.m. 

MONDAY. NOVEMBER 20 

11:15 a.m.-12 noon 
SATURDAY, NOVEMBER 25 



The Cincinnati Conservatory of Music con- 
tinues its sixth season of broadcasts over the 
Columbia network. A symphony orchestra and 
string orchestra, both composed of students 
and faculty members at the conservatory, per- 
form on the programs. Alexander von Kreisler 
is the regular conductor and each broadcast 
generally features a student soloist. The or- 
chestra is heard twice in November, once at its 
regular Saturday morning time and once in 
place of the Curtis Institute Orchestra on 
Monday afternoon. 



Salt Lake City 
Tabernacle Choir 
12:30-1 :00 p.m. 
EACH SUNDAY 



This world famous choir sings selections of 
religious music weekly from one of America's 
greatest auditoriums, the Salt Lake City Taber- 
nacle. Frank Asper, Tabernacle organist, ac- 
companies the choir. 



Greenfield Village 
Chapel 

8:45-9:00 a.m. 

EACH VPEDNESDAY 



This new Columbia series features the singing 
of the Greenfield Village Chapel children's 
choir. The broadcast originates in Greenfield 
Village and is brought to the network in a re- 
mote from WJR, Columbia's station in Detroit. 



Stringtime with 
Walberg Brown 

1:35-2 :00 p.m. 
EACH SUNDAY 



A string ensemble, under the direction of Wal- 
berg Brown, musical director of Columbia's 
Cleveland station, WGAR. plays classical 
selections in this Sunday series. 




38 



CBS SUmilllG PROGRAMS 



SERIOUS 
MUSIC 

Continued 




Columbia Concert Hall 

10:30-11 :00 p.m. 

MONDAY, NOVEMBER 6 AND 27 

10:30-11:00 p.m. 

WEDNESDAY, NOVEMBER 1 AND 15 



Columbia Concert Hall features the Columif 
Concert Orchestra, under the direction 
Howard Barlow, with guest soloists 
broadcast. In November the soloists inch 
Suzanne Sten, mezzo-soprano, Daniel 1 
court, pianist, and Natalie Bodanya, sopra 



Ohio State University 
Symphonic Choir 

11 :05 a.m.-12 noon 

SATURDAY, NOVEMBER 18 


The Ohio State University Symphonic Choi; 
heard in an all-English program. The ch(| 
which sings under the direction of Louis j 
Diercks, includes selections by Gibbons, P 
cell, Elgar, Vaughan Williams, and Pe 
Warlock in its broadcast. 


New England Conservatory 
of Music 

1 1 :05 a.m.-12 noon 

SATURDAY, NOVEMBER 4 


The New England Conservatory of Music < 
chestra, with Wallace Goodrich conducti; 
performs Robert Schumann's Overture, Oj 
52, as well as selections by Chausson, Sai 
Saens, and Converse in this special broado 
over the Columbia network. 


Indianapolis Symphony 
Orchestra 

10:30-1 1:00 p.m. 
EACH WEDNESDAY 
BEGINNING NOVEMBER 22 


The Indianapolis Symphony Orchestra opti 
a series of Wednesday evening broadcasts o r 
the Columbia network on November . 
Fabien Sevitsky conducts the concerts, wh i 
originate in the Murat Theatre in Indianapo . 


"So... You Think You 
Know Music"-Ted Cott 

2:00-2:30 p.m. 
EACH SUNDAY 


Four volunteers participate in a musical qi ^ 
conducted by emcee Ted Cott and judged j 
Leonard Liebling. The program is heard a « 

new time, but retains its inquisitorial, au- 

. . . r ! 
ence-participation lorm. 



EDUCATIONAL 
PROGRAMS 



CBS ADULT 
EDUCATION BOARD 



Americans at Work 

10:30-11 :00 p.m. 

EACH THURSDAY 



The programs on this page are presentations 
of the Department of Education, arranged with 
the counsel of Columbia's Adult Education 
Board. Members of the Board, representative 
of the nation's leading educators and publi- 
cists, are : 

LYMAN BRYSON, chairman spencer miller, jr. 



STRINCFELLOW BARK 
WILLIAM BENTON 
HARRY WOODBURN CHASE 
ROBERT I. GANNON, S.J. 
ALVIN S. JOHNSON 
HENRY R. LUCE 



RUTH BRYAN ROHDE 
THOMAS V. SMITH 
GEORGE EDGAR VINCENT 
WILLIAM ALLEN WHITE 
RAY LYMAN WILBUR 
JOSEPH H. WILLITS 



Columbia presents authentic and colorful ac- 
counts of many of the jobs which make up the 
intricate web of American industrial life. 
The November schedule : 

NOVEMBER 2 : Automobile Dealer 
NOVEMBER 9 : Interior Decorator 
NOVEMBER 16: Aviation Stewardess 
NOVEMBER 23 : Football Coach 
NOVEMBER 30: Cranberry Grower 



The People's Platform Lyman Bryson, Chairman of Columbia's Adult 

7:00-7:30 p.m. Education Board, entertains four Americans at 

EACH SATURDAY dinner and discusses current problems with 

them extemporaneously. The schedule for 

November : 

NOVEMBER 4: The Farmer and the War. 
NOVEMBER 11: How Can We Educate for Peace? 
NOVEMBER 18: Science and the War. 



40 



CBS SllSTAiniG PROGRAMS 



EDUCATIONAL 
PROGRAMS 

Continued 




American School 
of the Air 

9:15-9:45 a.m. 
Rebroadcast 
3:35-4:00 p. m. 

MONDAY THRU FRIDAY 



The American School of the Air, now int 
eleventh year on CBS, is heard regular!) 
150.000 classrooms all over the country. 
November schedule: 

MONDAYS — F/on/ie/-5 of Democracy 
NOVEMBER 6: Health and Air Control. 
NOVEMBER 13: The Fight to Go Backward. 
NOVEMBER 20: The Machine That Picks < 
ton. 

NOVEMBER 27: Tomorrow's Power. 

TUESDAYS — Fo/A: Music of America 
NOVEMBER 14: Songs of the Gold Rush Per 
NOVEMBER 21 : Forecastle Ballads. 
NOVEMBER 28: Lumberjack Songs. 

WEDNESDAYS — New Horizons 
NOVEMBER 1 : Spaniards Cross America. 
NOVEMBER 8 : Seven Cities of Cibola. 
NOVEMBER 15: Men Against the Rivers. 
NOVEMBER 22 : Land of the Cod. 
NOVEMBER 29 : Canada Joins the Map. 

THURSDAYS — 7a/e5 from Far and Near 
NOVEMBER 2 : Pyle —"The Merry Adventi 

of Robin Hood." 
NOVEMBER 9: Berry —"One-String Fiddle 
NOVEMBER 16: Seredy — "The White Stag.' 
NOVEMBER 30: James —"Look-See with U 
Bill." 

FRIDAYS— 7%is Living World 
NOVEMBER 3 : Public Relief. 
NOVEMBER 10: Protecting the Nation's Has 
NOVEMBER 17: Social Security. 



n 



EDUCATIONAL 
PROGRAMS 



What's Art to Me? 
6:30-6:45 p.m. 

KACH SATURDAY 



Columbia joins with the Museum of Modern 
Art in presenting this unusual program of 
drama, talks and interviews about contem- 
porary art. Holger Cahill, an authority on 
American art, serves as master of ceremonies 
and interviews prominent guests. 



Adventures in Science 

4:30-4:45 p.m. 



EACH MONDAY 



Watson Davis interviews prominent scientists 
on these programs, planned in conjunction 
with Science Service, Incorporated. 
NOVEMBER 6: Dean Joseph Barker, School of 
Engineering, Columbia University. 
NOVEMBER 13: Dr. W. Lee Lewis, director, de- 
partment of scientific research. Institute of 
Meat Packers. Chicago, formerly professor 
and head of department of chemistry, North- 
western University. 

NOVEMBER 20: Mr. E. 0. Whittier, research 
chemist. Bureau of Dairy Industry, United 
States Department of Agriculture. 
NOVEMBER 27: Dr. Fritz Zwicky. California In- 
stitute of Technology. 



What Price America? 

1:00-1:30 p.m. 

EACH SATURDAY 



This series of thirteen documentary programs, 
prepared by CBS and the Department of the 
Interior, dramatizes America's effort to con- 
serve her natural resources. 



Democracy in Action 
2:00-2:30 p.m. 

EACH SUNDAY 



This series, presented by CBS in cooperation 
with the Linited States Office of Education, and 
recently lauded by Secretary of State Cordell 
Hull for its thoughtful attention to vital 
national problems, describes the working of 
American government. 



42 



CBS SUSTlIillG PROGRAMS 



EDUCATIONAL 
PROGRAMS 

Continii f<l 




Highways to Health 
4:30-4:45 p.m. 

EACH WEDNESDAY 



Men Behind the Stars 

4:30-4:45 p.m. 



EACH FRIDAY 



"Bull Session" 

10:00-10:30 a.m. 

KACH SATURDAY 



Of Men and Books 
4:30^:45 p.m. 

EACH TUESDAY 



The New York Academy of Medicine arrai 
these instructive talks for laymen. Dr. 1 
Galdston is in charge. The November schedj 
NOVEMBER 1 : Dr. Raymond P. SullivanJ 
tending surgeon, St. Vincent's Hospital: "( 
sider Cancer." 

NOVEMBER 8: Dr. John C. A. Gerster, cli 
man. New York City Cancer Committee : 
Do You Think of Cancer Education?" 
NOVEMBER 15: Dr. Roy Upham, chief, dep 
ment of gastroenterology, Flower Fifth / 
nue Hospital: "Desirable and Damag 
Diets." 

NOVEMBER 22: Dr. Francis W. Shine, sei 
surgeon. New York Eye and Ear Infirm? 
"Ophthalmologist, Oculist, Optometrist 
Optician." 



The discoveries of astronomers throughout 
ages are dramatized in this series, presentei 
Professor William H. Barton, Jr., of the I 
den Planetarium, and Hans Christian Ad 
son of the American Museum of Nat 
History. November's programs include stc 
of the Peacock, the Triangle, the Centaur, 
the Serpent. 



Students at a group of mid-western univers sj 
hold extemporaneous, informal discussior a 
important social and political problems, i 



Professor John T. Frederick of the Mfi 
School of Journalism, Northwestern Unifi 
sity, continues to review current books. 



DRAMATIC 
SERIES 

Columbia Workshop Its anniversary festival completed, the Colutn- 

10:00-10:30 p.m. Workshop is in its fourth year of present- 

THURSDAY, NOV. 2. 16. 23 AND 30 "ig unusual radio dramas, employing the 

latest broadcasting techniques in experiments 
to widen the scope of radio art. The Workshop 
continues to present original radio plays and 
radio operas as well as dramatizations of well- 
kriown books. The schedule for November: 

NOVEMBER 2: "Blennerhassett.'" a radio opera 
composed by Vittorio Giannini, libretto by 
Philip Roll, under musical direction of How- 
ard Barlow, and produced by George Zachary. 

NOVEMBER 16: "A Letter from Above," an 
original radio play by Florence and Ben Vine, 
directed by Earle McGill. 

NOVEMBER 23: "A Circular Tour," an original 
radio play by Eustace Wyatt. directed by Earle 
McGill. 

NOVEMBER 30 : "The Wonderful Day, "an orig- 
inal radio play by Frank Gould. 



Ellery Queen 

10:00-11 :00 p.m. 

EACH SUNDAY 

8:00-8:55 p.m. 

BROADCAST TO WEST 



The adventures of Ellery Queen and his cop- 
per-haired assistant Nikki are dramatized be- 
fore a jury of four guest "armchair detectives. ' 
drawn from the studio audience, who try to 
decide the identity of the culprit before the 
true solution is enacted. George Zachary is 
director and producer. "The Adventure of the 
Picture Puzzle" is scheduled for November 5. 



44 



CBS SlISTAIIIiU PROfiRAMS 



PUBLIC 
AFFAIRS 



Carnegie Endowment 
Armistice Day Program 
12:15-1:00 p.m. 
SATURDAY, NOVEMBER 11 


Broadcasts from New York, Washington, 1 
de Janeiro, Panama City, and Havana fea n 
this singular program on the occasion of « 
twenty-first anniversary of the Armistice. >i 
Nicholas Murray Butler, director of i 
Carnegie Endowment for International Ff ^ 
speaks from New York and is followed b\>i 
Oswaldo Aranha, Foreign Minister of Br i 
from Rio de Janeiro; Hu Shih, Chinese j 
bassador, and Gabriel Turbay, Colom 3 
Ambassador, from Washington; Juan Dei 
tenes Orosemena, President of Panama, f 
Panama City ; and Judge Antonio Sanche 
Bustamante y Siven, member of the Perma 
Court of International Justice at the Ha 
from Havana. 


Dr. Harry F. Ward 

7:30-8:00 p.m. 

SATURDAY, NOVEMBER 4 


Dr. Harry E Ward, chairman of the Amer 
League for Peace and Democracy, replif 
Representative Martin Dies' charges thai 
League is Communist-controlled in a spi! 
address over the Columbia network. 


Louis Johnson 

10:00-10:30 p.m. 

THURSDAY, NOVEMBER 9 


Louis Johnson, assistant secretary of wari 
dresses the New York Southern Societ}! 
"Peace in the Western Hemisphere." This : 
cial Columbia broadcast originates at l 
Waldorf-Astoria Hotel in New York. 


Edgar L. Bill 

1 :45-2 :00 p.m. 

SUNDAY, NOVEMBER 5 


Edgar L. Bill of the National Associatic 
Broadcasters, chairman of the committee w 1 
promulgated the NAB Code, defends thei 
ing in a speech entitled: "'The Code M 
Fair Plav to All." 



IS 



FECIAL EVENTS 



American Red Cross 
Roll Call 

10:30-11:30 p.m. 

SATURDAY, NOVEMBER 11 


President Franklin D. Roosevelt joins a num- 
ber of outstanding radio stars in the annual 
Roll Call of the American Red Cross. The 
President s address from Washington launches 
the program, after he is presented by Norman 
H. Davis, chairman of the American Red Cross. 
His remarks are followed by a top-flight enter- 
tainment program from New York, Hollywood, 
and Detroit, featuring Paul Whiteman, Fred 
Allen, Clifton Fadiman, Ben Bernie, Edgar 
Bergen and Charlie McCarthy, Connie Bos- 
well, and John Charles Thomas. 


Football —Ted Husing 

1:45-5:00 p.m. 
EACH SATURDAY 


Columbia's schedule of football broadcasts is 
flexibly adapted to developments in the 1939 
gridiron campaign. Each week Ted Husing 
presents a lucid, play-by-play account of one 
of the most important contests of the day. A 
broadcast of the nationally interesting Army- 
Notre Dame tussle is slated for November 4 
(starting at 1:15 p.m.). On the following 
Saturday, Husing, assisted by Jimmy Dolan. 
describes Army's crucial contest with Harvard 
at the Cantabs' stadium in Cambridge, Mass. 


Girl Scout Week 
Celebration 
4:00-4:30 p.m. 

FRIDAY, NOVEMBER 3 


The history of girl scouting in music and in 
narrative is presented by the Columbia Broad- 
casting System in cooperation with national 
Girl Scout headquarters. Paul Whiteman. dean 
of American orchestra leaders, conducts the 
orchestra in the program s musical portion 
which features CBS tenor Lanny Ross. Edith 
Meiser, popular radio script-writer, presides 
and Mrs. Theodore Roosevelt. Jr.. is the prin- 
cipal speaker. 



46 



CBS SUSTAiniG PROGRAMS 



RELIGIOUS 
BROADCASTS 



Church of the Air 

10:00-10:30 a.m. 
1 :00-l :30 p.m. 
EACH SUNDAY 



The Church of the Air is presenting its eig H 
consecutive year of Sunday morning and af r- 
noon religious broadcasts. Services are ci- 
ducted by representatives of the major fais, 
and the speakers include clergymen fin 
every section of the United States. The sol ij 
ule for November : J 

NOVEMBER 5: Morning— Rt. Rev. Henry 
George Tucker, Bishop of Virginia and Pre 
ing Bishop of the Episcopal Church in 
United States, Richmond, Virginia. 

Afternoon— Rev. Dr. Maurice S. Sheehy,Ph 
head of the department of religious educa! 
in the Catholic University of America, Wi 
ington, D. C. 

NOVEMBER 12: Morning— Rev. David McKe 
Jr., D.D., Asylum Hill Congregational Chu 
Hartford, Connecticut. 

Afternoon — Rev. Joseph R. Sizoo, CoUeg 
Church of St. Nicholas, New York City (Di 
Reformed) . 

NOVEMBER 19: Morning— Dean Earl B. ]^ 
latt, Boston University School of Theol* 
Boston, Massachusetts (Methodist). 

.4 /ier/ioo«— Catholic Program. 

NOVEMBER 26: Morning— Rev. R. J. Bater 
First Baptist Church, Memphis, Tennessee 

Afternoon — I>iscip\es of Christ program. 



RELIGIOUS 
BROADCASTS 



CHILDREN'S 
PROGRAMS 



Wings Over Jordan 

9:30-10:00 a.m. 
EACH SUNDAY 


This program of religious talks and spirituals 
is presented by outstanding Negro leaders and 
educators and a choir of thirty-five voices. 
NOVEMBER 5 : Rev. T. J. King, pastor, Ebenezer 
Baptist Church, Pittsburgh, Pa. 
NOVEMBER 12: Campbell C. Johnson, execu- 
tive secretary, Twelfth St. Y.M.C.A.. Washing- 
ton, D. C. 

NOVEMBER 19: Rev. Grant Reynolds, presi- 
dent, Cleveland branch of the National Asso- 
ciation for the Advancement of Colored People, 
Cleveland, Ohio. 

NOVEMBER 26: Dr. L. K. Downing, dean, 
School of Architecture and Engineering, 
Howard University, Washington, D. C. 


"March of Games" 

10:30-11 :00 a.m. 

EACH SUNDAY 


Children who like asking questions and chil- 
dren who prefer answering them both receive 
opportunity in this CBS series. Puzzlers sub- 
mitted by young listeners are posed to four 
equally youthful contestants. Arthur Ross is 
schoolboy master of ceremonies and Sybil 
Trent "Miss Drum Major" of the program. 


"Let's Pretend" 
12:30-1:00 p.m. 

EACH SATURDAY 


The world's greatest fairy tales and original 
fantasies are dramatized for radio by Nila 
Mack and presented by a cast of child actors. 


"So You Want To Be-" 
4:30-4:45 p.m. 

EACH THURSDAY 


Successful persons in various professions are 
interviewed by a group of youngsters eager to 
follow in their footsteps. The program is pre- 
sented by CBS in cooperation with Yniinf: 
America magazine. 



48 



CBS SUSninifi PROfiRAMS 



PERSONALITIES 



"Uncle Jonathan" 

3:35-3:45 p.m. 

MONDAY THRU FRIDAY 



Major Bowes' 
Capitol Family 

11:30 a.m.-12:30p.m. 
EACH SUNDAY 



Richard Maxwell 
9:00-9:15 a.m. 

EACH SATURDAY 

3:45-4:00 p.m. 

MONDAY THRU FRIDAY 



Outdoors with Bob Edge 
9:15-9:30 a.m. 

EACH SUNDAY 



AI Bernard's Minstrels 

4:00-4:30 p.m. 



EACH FRIDAY 




Uncle Jonathan, editor and publisher of e 
Bottsville Bugle, the world's only celloph e 
newspaper (so you can see through it) s 
brought to Columbia listeners specially fm 
BBNF, mythical key station of the equ; 
mythical Alfalfy Network. 



Major Bowes' Capitol Family presents a s 
ited musical program each Sunday mom 
The family includes the three Dalton Brothi 
Nicholas Cosentino, tenor; Charles Maga 
accordionist; Sam Herman, xylophonist; 
Waldo Mayo's orchestra. 



Richard Maxwell continues to present his ■ 
gram of hymns, inspirational songs and hoi 
philosophy each week. In addition to his r a 
lar Monday-thru-Friday afternoon progr;u 
he is heard on Saturday morning in a br 
cast which retains the same program forn 



Bob Edge, Columbia's hunting and fis; 
expert, recounts interesting anecdotes and 
nishes useful information to sporting en 
siasts in this informal weekly program. 



Al Bernard joins with the Four Clubmen 
Larry Elliot in presenting an old-time 
strel show each Friday afternoon. The s 
includes comic dialogue and old-time mui 
fa\'orites. 



49 



LIGHT MUSIC 



Syncopation Piece 


Ben Feld and his orchestra join male and 


10:00-10:30 p.m. 


female vocalists and harmony groups in pre- 


EACH TUESDAY 


senting this half-hour of light music from the 




studios of KMOX in St. Louis. Harry Cool is 




one of the featured soloists. 


CBS Vocalists 


The Columbia Network schedule of vocal pro- 


VARIOUS HOURS 


grams includes many young singers of popular 


MONDAY THRU SATURDAY 


songs in many styles and interpretations. 




Among the current vocalists are: 




Judith Arlen Michael Loring 




Hubert Hendrie Genevieve Rowe 


Deep River Boys, 


These harmony groups are featured on the 


Four Clubmen 


Columbia Network through the week. Each has 


VARIOUS HOURS 


a distinctive vocal style and continues to be a 




network favorite. 






VARIOUS HOURS 


SCIlCilUlC Ui CUXICllL lilLb dllU UiU. IdVUIlLCS LU 


MONDAY THRU SUNDAY 


1 1 1 1 >'V» r^i o 1 1 1* o £^ T* <iOi~»ri £h\T£^nmcr 1 ri£»cA i'i^T^ 

VjUlUIIlUld llsLcIlt:! » CdCII cVtrlllllKi. 1 IICSC lOU 




rjitTKino' KjinWc a rf* 'sr* nf*H it I Tor iV nvpin h#^r * 




1 onic A t*iTici"T*r^n or ^sunmv Iv qv*^ 




\Titpnpll Av"rf*< vL'flvnp Kino" 

iTXlL<^Ii\I^ll, I * ■ ^ y ^iv^ 1- 111 








Bernie Cummins Ozzie Nelson 




Eddie Duchin Leighton Noble 




Duke Ellington Bobby Peters 




Benny Goodman Louis Prima 




Everett Hoagland Tommy Reynolds 




Al Kavelin Tommy Tucker 




Paul \^Tiiteman 



50 



CBS susniiim programs 



(SHORT WAVE 



SPECIAL CBS 
BROADCASTS 
TO EUROPE 



SPECIAL CBS 
BROADCASTS 
TO SOUTH 
AMERICA 



CBS SHORT WAVE 
BROADCAST SCHEDULE 
TO EUROPE AND 
SOUTH AMERICA 



News Broadcasts 
1 :30-l :45 p.m. 
5:00-5:50 p.m. 
5:50-6:00 p.m. 

MONDAY THRU FRIDAY 
11:00 a.m.-12noon 
SATURDAY 



Hollywood News 

MONDAY, 2:30-2:45 p.m. 
TUESDAY. 8:15-8:30 p.m. 
THURSDAY, 7:45-8:00 p.m. 



News in Spanish 
6:45-7:00 p.m. 

MONDAY THRU SUNDAY 



News in Portuguese 

7:15-7:30 p.m. 

MONDAY THRU FRIDAY 



Columbia's schedule of programs to Eui 
and South America, over short wave stat! 
WCBX (New York) and WCAB fPl 
delphia), consists of programs designed 
clusively for European and South Amer 
listeners, as well as selected programs h( 
regularly over the network. 



Columbia transmits daily news program 
Europe in English, as well as in French, 
man, Italian and Polish. Sources for the j 
broadcasts are similar to those availabl 
the network's regular reporters and anal 
A feature of the summaries is a review of i 
New York Stock Exchange prices and clc 
prices. ^^pi 

mi 

In collaboration with Will Hays' office, Co i iURC 
bia presents news of Hollywood once li ilH i 
week in English, Spanish, and Portugues e 
spectively. Information for the prograi 
furnished by all Motion Picture Produi 
Companies, and includes advance report 
forthcoming releases and general news of i i 
dom. 



This program of world-wide news even 
broadcast in Spanish. Monday through r 
day by Alberto Zalamea, well-known jouii 
ist and native of Colombia, and Saturday C 
Sunday by Americo Lugo-Romero. 



Luis Correa. native Brazilian journalist r( 
ports the news each week-day in Portuga 
for Columbia's audience in Brazil. 



'^1 



t 



Carmen Castelo's Broadway 
Column in Spanish 

FRIDAY, 7:30-7:45 p.m. 



The latest news of the theater, motion pictures, 
fashions and personalities of Broadway is re- 
ported in Spanish by Carmen Castelo. 



Women's Program 
in Spanish 

9:30-9:45 p.m. 

EACH TUESDAY AND THURSDAY 



Presented under the auspices of the Human 
Relations Committee of the National Council 
of Women of the United States, this series fea- 
tures news of special interest to the women of 
Latin and South America. 



Cultural News in Spanish 

8:15-8:30 p.m. 

EACH WEDNESDAY 



Americo Lugo-Romero is heard each Wednes- 
day in a quarter -hour digest of cultural news 
of special interest to South American listeners. 



TYPICAL CBS 
PROGRAMS TO 
EUROPE AND 
)d«A3UTH AMERICA 



New York Philharmonic- 
Symphony Orchestra 

SUNDAY, AT 3:00 p.m. 



Other Program Highlights 

VARIOUS HOURS 
MONDAY THRU SUNDAY 



The regular Sunday afternoon concerts by 
the New York Philharmonic-Symphony from 
Carnegie Hall are broadcast in full to South 
America and to Europe. 



To Europe: SUNDAYS: Democracy in Action; 
MONDAYS: American School of the Air, Ad- 
ventures in Science, Americans at Work (re- 
corded rebroadcast) ; WEDNESDAYS: Bob 
Crosby's Orchestra (recorded rebroadcast). 
To South America: daily: Elmer Davis and 
European News Broadcasts; MONDAY thru 
FRIDAY: H. V. Kaltenborn; SUNDAYS: Sunday 
Evening Hour; MONDAYS; Columbia Concert 
Hall; WEDNESDAYS: Columbia Concert Hall, 
Burns and Allen, Star Theatre; THURSDAYS: 
Kate Smith Hour ; SATURDAYS : Your Hit Parade. 



S2 



OCTOBER PROGRAMS 

Columbia's Special Feature broadcasts are arranged on a week to 
week, sometimes day to day, and even, on occasion, hour to hour 
basis. One result of this flexibility and timeliness is the following 
partial list of October programs which were arranged too late fon 
inclusion in the last month's issue of the Columbia program bookj 



II. I 



PUBLIC AFFAIRS: NEUTRALITY 

A significant part of Columbia's public 
affairs schedule in October was devoted to 
addresses presenting both sides of the con- 
troversial neutrality issue, now before Con- 
gress. The series has been especially cogent, 
because many of the speakers are members 
of Congress, actually and directly engaged 
in shaping American policy. The broadcasts 
have been evenly divided between addresses 
in support of the present neutrality act and 
addresses urging the revisions proposed by 
President Roosevelt. 

OCTOBER 3: Senator Rush Holt (D) of West 
Virginia, 10:45-11 p.m. 

OCTOBER 4: Reverend Maurice S. Sheehy, 
Catholic University of America. 10-10:15 
p.m. 

OCTOBER 4: Senator Charles W. Tobey ( R) 
of New Hampshire, 10:15-10:30 p.m. 

OCTOBER 5: Senator Prentiss Brown (D) of 
Michigan, 7:15-7:30 p.m. 

OCTOBER 5: Henry L. Stimson. Secretary of 
State during the Hoover administration, 10- 
10:30 p.m. 

OCTOBER 7: Senator Robert E Wagner (D) 
of New York, 10:30-10:45 p.m. 



OCTOBER 7 : Reverend Edward Lodge Curran 
national director. Anti-War Crusade of th 
International Catholic Truth Society, 10:45- 
11 p.m. 

OCTOBER 12: Senator Scott Lucas (D) ol 
Illinois, 7:15-7:30 p.m. 

OCTOBER 14: Senator Ernest Lundeer 
(Earmer-Laboritel of Minnesota, 10:30- 
10:45 p.m. 

OCTOBER 14: Norman Thomas, SocialisI 
candidate for the Presidency in 1936, 10 :45- 
11 p.m. 

OCTOBER 15 : William Allen White, editor o: 
the Emporia Gazette, 1 :40-2 p.m. 

OCTOBER 17: Senator Alexander Wiley (R) 
of Wisconsin, 10:30-10:45 p.m. 



OCTOBER 17: Senator Josh Lee ( D) of Oklai A 



homa, 10:45-11 p.m. 

OCTOBER 24: Monsignor John A. Ryan, 
of faculty of sacred sciences, Catholic Uni 
versity of America, 10:45-11 p.m. 

OCTOBER 26: Senator Robert R. Reynold 
( D I of North Carolina. 6 : 1 5-6 :30 p.m. 



OTHER PUBLIC AFFAIRS 

OCTOBER 3 : Sumner Welles, Under Secretary 
of State, was heard over CBS in a specia 
broadcast from Panama City.6:15-6:30p.m 



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OCTOBER 7: Matthew Woll. executive vice- 
president of the American Federation of 
Labor, speaking from that organization's 
convention in Cincinnati, described labor's 
role in defending democracy,5:15-5:30p.m. 

OCTOBER 8: Dr. Edward D. Lucas, vice-presi- 
lent of Forman Christian College in Punjab, 
low in the United States on furlough, ana- 
lyzed Inda's critical position in the present 
var, 1 :40-2 p.m. 

)CTOBER 10: Premier Edouard Daladier of 
UFrance was heard in an address to the French 
Ipeople on the progress of the European war, 

2-2:20 p.m. 

KTOBER 10: Secretary of Labor Frances 
['Perkins delivered her annual report to Presi- 
Ident Roosevelt in unique form over the 
IColumbia network, as she read sections of it 
Jiin answer to the questions of six Washington 
Knewspaper correspondents. The interview 
Iwas conducted exactly as the regular press 
ponferences in the capital. 10:30-11 p.m. 

^OCTOBER 11: Senator Rush D. Holt iDl of 
IjWest Virginia and Representative Francis H. 
yCase (R) of South Dakota were heard in the 
['featured addresses at the Citizens' National 
Keep-America-Out-Of-\t ar Mass Meeting at 
[(Carnegie Hall, 10:30-11 p.m. 

OCTOBER 12: Representative Wilburn Cart- 
llwright (D) of Oklahoma, member of the 
House Committee on Roads, discussed "The 
I'Development of Public Roads" in a special 
address over the Columbia network. 4:45- 
5 p.m. 

DCTOBER 26: President Franklin D. Roose- 
velt delivered the concluding address of the 
New ^ork Herald Tribune s ninth annual 
Forum on Current Problems. The President's 
alk was on the general theme of the con- 
clave, "The Challenge to Civilization," fi- 
ll :15 p.m. 



OCTOBER 27: Charles Edison, Assistant 
Secretarv of the Navy, was heard in a Navy 
Day address from Washington, 6:15-6:30 
p.m. 

OCTOBER 28: Representative Martin Dies 
( D I of Texas summarized testimony recently 
uncovered by his House committee investi- 
gating un-American activities, particularly 
with regard to Nazi and Communist ele- 
ments in the United States, 10:30-11 p.m. 

SPECIAL EVENTS 

OCTOBER 2 : A special memorial program in 
honor of the late George Cardinal Mundelein 
was heard over the Columbia network from 
Chicago, 3-3:15 p.m. 

OCTOBER 4: Mrs. Mary Beard, author-his- 
torian and national director of the Red Cross 
Nursing Service, spoke over CBS on Red 
Cross Nurse's Day from the rostrum at the 
\^ orld"s FairTemple of Religion. 2:45-3 p.m. 

OCTOBER 7: The L niversity of Alabama Glee 
Club broadcast a choral preface to the Ala- 
bama-Fordham football game. 10:45-1 1 p.m. 

OCTOBER 7, 21 AND 28: Ted Husing presented 
graphic, play-by-play descriptions of three 
major football contests, all scheduled from 
week to week in the light of latest develop- 
ments in the 1939 gridiron campaign. On 
October 7. Husing moved his microphone to 
Evanston. Illinois, to describe the North- 
western-Oklahoma tussle ( 2:45-5 :30 p.m. ) : 
on October 21, he was in Knoxville, describ- 
ing the Tennessee-Alabama encounter 
(2:45-5:30 p.m. ) : and on October 28. he 
concluded his schedule for the month \\ith 
an eye-witness account of the crucial Ohio 
State-Cornell battle in Columbus (1:45- 
4:30 p.m.). 

OCTOBER 11: General Hugh S. Johnson, 
noted columnist, delivered an address com- 



memorating the fiftieth anniversary of the 
Y.M.C.A. World Service. His topic was 
"Youth in a Warring World," 4:45-5 p.m. 

OCTOBER 12: In his first public address since 
recent appointment as Librarian of Con- 
gress, Archibald MacLeish spoke over CBS 
on "Culture in the Americas," 3:45-4 p.m. 

OCTOBER 13: Gipsy Smith, world-famous 
English evangelist, spoke under auspices of 
the Greater New York Federation of 
Churches, 4:45-5 p.m. 

OCTOBER 14: CBS reporter Mel Allen de- 
scribed new trends in motordom in a pre- 
view of the 1940 automobile show, which 
opened in Grand Central Palace in New 
York on the following day, 10:45-11 a.m. 

OCTOBER 15: The 161 -year-old history of 
Hawaii was traced in music over the Colum- 
bia network in a broadcast of the Sixth 
World Concert from Honolulu. Columbia's 
two international stations, WCBX in New 
York and WCAB in Philadelphia, short- 
waved the program to Europe and South 
America, 11-11:30 a.m. 

OCTOBER 22: Neville Miller, president of 
the National Association of Broadcasters, 
discussed the Association's new ruling for- 
bidding sale of radio time for controversial 
broadcasts. His address was entitled "The 



Code Preserves Free Speech," 1:35-2 p.m. 

OCTOBER 26 : James Lawrence Fly, chairmanj 
of the Federal Communications Commis-f 
sion, discussed "The Progress of Communi- 
cations," in his first radio address since his 
appointment on September 1, 10-10:30 p.m. 

OCTOBER 27: Six hundred singers from higl; 
schools in Indiana participated in a recita! 
of the Indiana State Choral Association fron 
Indianapolis, 4—4:30 p.m. 

OCTOBER 28: The eclipse of the moon, visibh 
throughout America, was described for th« 
Columbia audience at its maximum of 99.^ 
per cent totality by Wagner Schlesinger 
director of Fels Planetarium, and Dr. Roj 
T. Marshall, associate director. The broad 
cast was made from the observatory of th( 
Franklin Institute in Philadelphia, 1:30-' 
1 :40 a.m. 

OCTOBER 29: David Lawrence, noted col 
umnist, delivered a speech entitled, "Free 
dom for the Thoughts We Hate," in answer t( 
Neville Miller's address of a week earlier 
explaining the National Association o 
Broadcasters code, 1 :35-2 p.m. 

OCTOBER 31 : Representative Forest A. Haii 
ness (R) of Indiana discussed reciproca 
trade policies in a special address over th" 
Columbia network. His talk was entitled 
"Reciprocal Trade Follies," 10:45-11 p.m j 



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THE COLUMBIA BROADCASTING SYSTEM 

Sales and administrative offices: 485 Madison Avenue, New York • 182 Tremont Street, Boston 
1622 Chestnut Street, Philadelphia • 410 North Michigan Avenue, Chicago • 902 Fisher Build- 
ing, Detroit • Mart Building, St. Louis • Hotel Alms, Cincinnati • 625 Second Avenue, South, 
Minneapolis • Wilder Building, Charlotte, N. C. • 817 Earle Building, Washington • Columbia 
Square, Hollywood • Palace Hotel, San Francisco • 14 Langham Place, W. 1, London 



CBS PROGRAM BOOK • DECEMBERJ939 






30 



m coLuimii 

PROGRAM ROOK 



CBS SPONSORED PROGRAMS: pp. 3 to 29 
WABC SPONSORED PROGRAMS: pp. 29 to 32 
CBS SUSTAINING PROGRAMS: pp. 33 to 52 

Published monthly for advertising executives by 
THE COLUMBIA BROADCASTING SYSTEM 
485 Madison Avenue, New York City, N. \. 



\m\: mmm unm olipts 



AUTOMOTIVE 

CHRYSLER CORPORATION: 

Plymouth, Dodge. DeSoto, 

Chrysler motor cars Page 7 

FORD MOTOR COMPANY: 

Ford, Lincoln. Lincoln Zephyr, 

Mercury Page 11 

• CIGARETTES & TOBACCO 

AMERICAN TOBACCO COMPANY : 
Lucky Strike Cigarettes. 

Half & Half Smoking Tobacco . . Page 3 
AXTON-FISHER TOBACCO COMPANY: 

Twenty Grand Cigarettes . . . Page 27 

BROWN & WILLIAMSON TOBACCO CORP.: 

Raleigh Cigarettes Page 5 

LIGGETT & MYERS TOBACCO COMPANY: 

Chesterfield Cigarettes .... Page 19 

PENN TOBACCO COMPANY: 

"Kentucky Club" Pipe Tobacco . Page 19 

PHILIP MORRIS & COMPANY. LTD.: 

Philip Morris Cigarettes . . . Page 21 

R. .T. REYNOLDS TOBACCO COMPANY: 

Camel Cigarettes. 

Prince Albert Tobacco . . . Pages 23, 2.5 

STEPHANO BROTHERS: 

"Marvels" Cigarettes Page 27 

U. S. TOBACCO COMPANY: 

Dill's Best. Model Tobacco . . . Page 25 

• CONFECTIONERY 

WM. WRIGLEY JR. COMPANY: 

Wrigley's Doublemint Gum. 

Wrigley's Spearmint Gum . Pages 25. 27 

• DRUGS & TOILET GOODS 

AFFILIATED PRODUCTS. INC.: 

Edna Wallace Hopper Cosmetics, 

Louis Philippe Page 3 

ANACIN COMPANY: 

Anacin Page 3 

BATHASWEET CORPORATION : 

Bathasweet Products Page 27 

BAYER COMPANY: 

Bayer Aspirin Page 3 



CAMPANA SALES COMPANY: 

Italian Balm, Dreskin. 
Coolies, D.D.D Page 

CHAMBERLAIN LABORATORIES, INC.: 

Chamberlain Lotion Page 2i 

CHESEBROUGH MANUFACTURING COMPANY: 
Vaseline Preparations .... Page 

COLGATE-PALMOLIVE-PEET COMPANY : 

(See also Laundry Soaps) 

Colgate Dental Cream. 

Palniolive Shave Cream, 

Palmolive Brushless Shave. 

Cue Liquid Dentifrice Page 

Cashmere Bouquet Products, 

Halo, Palmolive Soap. 

Colgate Tooth Powder .... Page ' 

COTY. INC. : 

Perfume, Cosmetics Page 1 

KOLYNOS COMPANY: 

Kolynos Toothpaste Page L 

L.ADY ESTHER COMPANY: 

Cosmetics Page 1 

THE LAMBERT COMPANY: 
Listerine Products, 

Prophylactic Brushes Page 1 

LEHN & FINK PRODUCTS CORP.: 

Hind's Honey & Almond Cream . Page 1 

LEVER BROTHERS COMPANY: 

(See also Foods; Laundry Soaps) 

Lifebuoy. Lux Toilet Soap . Pages 17, 1 

MENNEN COMPANY: 

Mennen Shave Products .... Page 2 

NOXZEMA CHEMICAL COMPANY: 

Noxzema Greaseless Cream . . Page 1 

THE PROCTER & GAMBLE COMPANY: 

( See also Laundry Soaps; Foods) 

Teel, Drene, Ivory .... Pages 21, 2 

• FOODS & BEVERAGES 

bowey's. INC. : 
Dari-Rich Products Page 

CALIFORNIA FRUIT GROWERS EXCHANGE: 

Sunkist Oranges, Lemons . . . Page 



I cm 



CAMPBKLL S SOUP COMPANY: 
Campbell's Soups, 

Beans, and Tomato Juice . . . Pages 5. 7 
Franco-American Spaghetti . . Page 7 

CONTINENTAL BAKING COMPANY, INC. : 

Wonder Bread, Hostess Cake . . Page 9 

CORN PRODUCTS SALES CO.: 
(See also Laundry Soaps) 

Kre-Mel Dessert Page 1 1 

GENERAL FOODS CORPORATION: 
(See also Laundry Soaps) 

Grape Nuts Page 13 

Sanka. Diamond Crystal Salt, Calumet 

Baking Powder, Swansdown Cake 

Flour, Minute Tapioca, Postum . Page 13 

GENERAL MILLS, INC.: 

Wheaties, Corn Kix .... Pages 13, 15 
Wheaties. 

Gold Medal Flour .... Pages 27. 29 

HAWAIIAN PINEAPPLE COMPANY: 

"Dole" Pineapple Juice, Gems . Page 15 

GEO. A. HORMEL & COMPANY: 

Spam Page 15 

LEVER BROTHERS COMPANY: 

(See also Drugs; Laundry Soaps) 

Spry Page 19 

PET MILK SALES CORPORATION: 

Pet Evaporated Milk Page 21 

THE PROCTER & GAMBLE COMPANY: 

(See also Toilet Goods; Laundry Soaps) 

Crisco Page 21 

PURITY BAKERIES SERVICE CORP. : 

Taystee Bread Page 23 

SEALTEST. INC. : 

Sealtest System Page 25 

STERLING PRODUCTS. INC.: 

Ironized Yeast Page 25 

• LAUNDRY SOAPS & ACCESSORIES 

COLGATE-PALMOLIVE-PEET COMPANY : 
(See also Toilet Goods) 

Concentrated Super Suds . . . Page 9 
Octagon Products Page 29 

CORN PRODUCTS SALES CO.: 
(See also Foods) 

Linit Page 1 1 

THE CUDAHY PACKING COMPANY: 

Old Dutch Cleanser Page 11 



FELS & COMPANY: 

Fels Naptha Soap Page 11 

GENERAL FOODS CORPOR_\TION : 
(See also Foods) 

La France, Satina Page 13 

LEVER BROTHERS COMPANY: 
(See also Drugs; Foods) 

Rinso Page 17 

Lux Flakes Page 19 

THE PROCTER & GAMBLE COMPANY: 

(See also Toilet Goods; Foods) 

Ivory. Oxydol, Chipso . . . Pages 21, 23 

o LUBRICANTS 

AMERICAN OIL COMPANY: 

Amoco-Gas, Orange American Gas Page 3 

ATLANTIC REFINING COMPANY: 

Atlantic White Flash Gasoline. 

Atlantic Motor Oil Page 29 

ETHYL GASOLINE CORPORATION: 

"Ethyl" Gasoline Page 11 

GULF OIL CORPORATION: 

Motor Oil and Gas Page 15 

THE PURE OIL COMPANY: 

Petroleum Products Page 23 

RIO GRANDE OIL, INC. : 

Petroleum Products Page 27 

TEXAS COMPANY: 

Texaco Products Page 25 

TIDEWATER ASSOCIATED OIL CO. : 

"Flying A" Gasoline Page 27 

UNION OIL COMPANY: 

Union 76 Gasoline. Triton 

Motor Oil Page 27 

MISCELLANEOUS 

COLUMBIA RECORDING CORPORATION: 

Columbia Records Page 9 

INTERNATIONAL SILVER COMPANY: 

International Sterling and 

1847 Rogers Bros. Silverplate . . Page 15 

PERSONAL FINANCE COMPANY : 

Personal Loan Service .... Page 19 

PRUDENTIAL INSURANCE COMPANY 
OF AMERICA : 

Insurance Services Page 23 



All time listed on the following pages Is current New York time unless otherwise indicated. 



I 



CBS SPONSORED PROGRAMS 




AFFILIATED PRODUCTS, INC. Edna Wallace Hopper Cosm 

Louis Philippe 



AMERICAN OIL COMPANY Amoco-Gas 

Orange American Gas 



AMERICAN TOBACCO COMPANY Lucky Strike Cigarettes 




Half & Half Smoking Tobacci 



ANACIN COMPANY Anacin 



BAYER COMPANY 



Bayer Aspirin 




ihe Romance of Helen Trent 

Serial drama 



Mon. thru Fri. 
12:30-12:45 p.m. 
33 CBS stations 

ORir.IN ATKS : WBBM 



Blackett-Sample-Hunimert. Inc. 312 Weeks 



lie Human Side of the News, 
Edwin C. Hill 

Neivs 



Mon. thru Fri. 
6:05-6:15 p.m. 
42 CBS stations 
originates: wabc 



The Joseph Katz Company 



69 Weeks 



■fttf- 



US low 



mr Hit Parade 

ark Warnow's Orchestra, 
rry Wood, Bea Wain, Hit 
raders Chorus 
Popular music and vocalists 

in Bernie an<l All the Lads 

th Lew Lehr, Buddy Clark, 
iry Small, Manny Prager 
d the Bailey Sisters 
Music and comedy 



Saturday 
9:00-9:45 p.m. 
RebroadcasI 
12 mid.-12:45 a.m. 
68 CBS stations 
originates: wabc 

Sunday 

5:30-6:00 p.m. 
Rebroadcast 
12:00-12 :30 a.m. 
53 CBS stations 

ORIGINATES: WABC 



Lord & Thomas 



187 Weeks 



Young & Rubicam. Inc. 



ir Gal, Sunday Wed., Thurs., Fri. Blackett-Sample-Hummert. Inc. 148 Weeks 

Serial drama 12 :45-l :00 p.m. 

e also Koi.YNOs company) 33 CBS stations 

ORIGINATES: wabc 



cond Husband 

th Helen Menken, presented 
the Famous Actors' Guild 
Serial drama 



Tuesday 
7:30-8:00 p.m. 
50 CBS stations 

ORIGINATES: WABC 



Blackett-Sample-Hummert. hu 



368 Weeks 



'he figures indicate the total number of weeks 
'I which the client has used CBS facilities. 



J 



CBS SPOISOBEB PROGRAMS 




BOWEY'S, INC. 




Dari-Rich Products 



i BROWN & WILLIAMSON TOBACCO 
CORPORATION 



Raleigh Cigarettes 



CALIFORNIA FRUIT GROWERS 
EXCHANGE 



Sunkist Oranges 
Sunkist Lemons 



CAMPANA SALES COMPANY 



Italian Balm 
Dreskin 
Coolies 
D.D.D. 



CAMPBELL SOUP COMPANY 



Campbell's Soups 
Campbell's Beans 
Campbell's Tomato Juice 



"1 



OGRA 




ws and Rhythm 

h Todd Hunter, reporter ; Dave 
al. instrumentalist, and Carl 
hengarten s Orchestra 
Talk and music 



Sunday 

11:05-11 :30 a.m. 
Rebroadcast 
2:30-2:55 p.m . 
33 CBS station? 

ORIGIN ATKS : WBBM 



Sorensen & Compan\ 



26 Weeks 



ul Sullivan Reviews 
News 

\ews 



Sun. thru Fri 
11 :00-ll :15 p.m. 
Rebroadcasts 
12:00-12:15 a.m. 
1:00-1 :15 a.m. 
38 CBS stations 

ORIGINATES: WHAS 



Batten. Barton, Durstine & 
Osborn. Inc. 



34 Weeks 



ikist Presents Hedda 
pper's Hollywood 

''V/hj news and interviews 



Men., Wed., Fri. 
6:15-6:30 p.m. 
28 CBS stations 

ORIGINATES: KNX 



Lord & Thomas 



30 Weeks 



*t Nighter 

1 Barbara Luddy and 
Tremayne 

)rama at the "Little Theatre 
ff Times Square" 



Friday 

9:30-10:00 p.m. 
52 CBS stations 

ORIGINATES: WBBM 



Aubrey, Moore & Wallace. Inc. 



96 Weeks 



nphell Playhouse 

on Welles, director, and 

St stars 

)rama 



OS 'n' Andy 

erial comedy-drama 



Sunday 

8:00-8:55 p.m. 
Rebroadcast 
10:00-11 :00 p.m. 
70 CBS stations 
14 CBC stations 

ORIGINATES: KNX 

Men. thru Fri. 
7:00-7:15 p.m. 
Rebroadcast 
11:00-11:15 p.m. 
58 CBS stations 

ORIGINATES: KNX 



Ward Wheelock Company 



260 Weeks 



le figures indicate the total number of weeks 
which the client has used CBS facilities. 



6 



CBS SPONSORED PROGRAMS 



CLIENT 




, CAMPBELL SOUP COMPANY 


Campbell's Soups 


CoTitiniicd 






Franco-American Spaghetti 


CHESEBROUGH MANUFACTURING 


Vaseline Preparations 


COMPANY, CONSOLIDATED 

1 


CHRYSLER CORPORATION 


Plymouth 




Dodge 




DeSoto 




Chrysler 


COLGATE-PALMOLIVE-PEET COMPANY 


Colgate Dental Cream 




Palmolive Shave Cream 




Palmolive Brushless Shave 




Cue Liquid Dentifrice 



VlfS 



Chris 

Jtan 

hm 



jor B« 



Mlm: 



ate A 

Jiral 













Mm 


T I M P 




It'' 














trenda Curtis ^||||IP^ 

Dramatic serial 


Mon. thru Fri. 
1 1 -1 S-l 1 -SO a m 

Rebroadcast 
2::i0-2:45 p.m. 
58 CBS stations 
originates: wabc 


Ward Wheelock Company 


260 Weeks 


pa«ltS 


,anny Ross 

Songs 


Mon., Wed., Fri. 
11:00-11 :15 a.m. 
Rebroadcast 
1 :45~2 :00 p.m. 
52 CBS stations 
originates: wabc 


Ruthrauff & Ryan. Inc. 




on* 


r. Christian 

ith Jean Hersholt 

Drama 


Wednesday 
10:00-10:30 p.m. 
61 CBS stations 
originates: wabc 


McCann-Erickson, Inc. 


55 Weeks 




ajor Bowes' 

riginal Amateur Hour 

Amateurs, with Major Bowes 
as Master of Ceremonies 


Thursday 
9:00-10:00 p.m. 
82 CBS stations 
originates: wabc 


Ruthrauff & Ryan, Inc. 


195 Weeks 


earn 


)lgate Ask-It Basket 

Ith Jim McWilhams 

Variety quiz program 


Thursday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-12 :00 p.m. 
62 CBS stations 
originates: wabc 


Benton & Bowles, Inc. 


198 Weeks 


Cream 


range As It Seems 

Dramatizations of unusual facts 


Thursday 
8:30-8:55 p.m. 
Rebroadcast 
12:00-12:25 a.m. 
54 CBS stations 
originates: wabc 






ifrice 


ang Busters 

Police-file dramatizations 


Saturday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-12 :00 p.m. 
63 CBS stations 
originates : wabc 








The figures indicate the total number of week^ 
[in which the client has used CRS faciJities 






8 



m ^nmm programs 




COLGATE-PALMOLIVE-PEET COMPANY 

Continued 



Cashmere Bouquet Products 
Halo 



Concentrated Super Suds 



Palmolive Soap 



Colgate Tooth Powder 



COLUMBIA RECORDING CORPORATION Columbia Records 



CONTINENTAL BAKING CO., INC. 



Wonder Bread 
Hostess Cake 



Wonder Bread 



"iayne King's Orchestra 

ith Buddy Clark, baritone 
f'opular music 

lyrt and Marge 

Serial drama 



[illtop House 

tarring Bess Johnson 
Serial drama 



tepniother 

Serial drama 



Saturday 
8:30-8:55 p.m. 
65 CBS stations 
29 CBC stations 
originates: wbbm 

Men. thru Fri. 
10:15-10:30 a.m. 
Rebroadcast 
4:15^:30 p.m. 
77 CBS stations 

ORIGINATES: WABC 

Men. thru Fri. 
10:30-10:45 a.m. 
Rebroadcast 
4:30-4:45 p.m. 
77 CBS stations 

ORIGINATES: WABC 

Men. thru Fri. 
10:45-11:00 a.m. 
Rebroadcast 
4:45-5:00 p.m. 
29 CBS stations 

ORIGINATES: WBBM 



Benton & Bowles-Chicago, Inc. 
Lord & Thomas, Toronto 



Benton & Bowles. Inc. 



198 Weeks 



Benton & Bowles-Chicago, Inc. 



I»ung Man With A Band 

uest orchestra, with 
an Seymour, MC 
Music and comments 



Friday 

10:30-11 :00 p.m. 
31 CBS stations 

ORIGINATES : WABC 



No Agency (CBS Subsidiary) 



10 Weeks 



-etty Kitty Kelly 



Serial drama 



sy Blazers 

th Col. Roscoe Turner, MC 
Dramatizations 
jginning December 9) 



Mon. thru Fri. 
10:00-10:15 a.m. 
Rebroadcast 
4:00-4:15 p.m. 
45 CBS stations 

ORIGINATES: WABC 

Saturday 
7:30-8:00 p.m. 
48 CBS stations 

ORIGINATES : WABC 



Benton & Bowles, Inc. 



245 Weeks 



The fifntres indicate the total number of weeks 
n which the client has used CBS facilities. 



10 



CBS SPOISORED PROGRAMS 



r 



CORN PRODUCTS SALES COMPANY 



Kre-Mel Dessert 
Linit 



COTY, INC. 



Perfumes 
Cosmetics 



THE CUDAHY PACKING COMPANY 



Old Dutch Cleanser 



ETHYL GASOLINE CORPORATION 



"Ethyl" Gasoline 



FELS & COMPANY 



Fels Naptha Soap 



FORD MOTOR COMPANY 



Ford 
Lincoln 

Lincoln Zephyr 
Mercury 




PROGRAM 



ociety Girl 

Dramatic serial 



Mon. thru Fri. 
3:15-3:30 p.m. 
46 CBS stations 

ORIGINATES: WABC 



Hellwig-Miller Company 



257 Weeks 



[arcelle Denya, Soprano 

Musical selections 



Tues., Dec. 12 
10:00-10:30 p.m. 
28 CBS stations 

ORIGINATES: 

MT. HOLYOKE COLLEGE 



J. D. Tarcher & Co.. Inc. 



Dec. 12 
Only 



aohelor's Children 

Serial drama 



Mon. thru Fri. 
9:45-10:00 a.m. 
18 CBS stations 

ORIGINATES: WBBM 



Roche, Williams & Cunnyng- 
ham, Inc. 



257 Weeks 



une-Up Time 

arring Tony Martin, 
ndre Kostelanetz's Orchestra, 
ay Thompson's Rhythm Singers 
id David Laughlin, tenor 
Musical variety 



Monday 
8:00-8:30 p.m. 
Rebroadcast 
12 :00-12:30 a.m. 
66 CBS stations 

ORIGINATES: WABC 



Batten, Barton, Durstine & 
Osborn, Inc. 



42 Weeks 



obby Lobby 

ith Dave Elman, Harry Salter's 
rchestra and guests 
Interviews and music 



Sunday 

5:00-5:30 p.m. 
Rebroadcast 
11:00-11:30 p.m. 
57 CBS stations 

ORIGINATES: WABC 



Young & Rubicam, Inc. 



129 Weeks 



iinday Evening Hour 

3rd Symphony Orchestra and 
lorus, with Fritz Reiner, guest 
nductor, and soloists 
fTith Talks by W. J. Cameron 



Sunday 

9:00-10:00 p.m. 
82 CBS stations 

ORIGINATES: WJR 



N. W. Ayer & Son. Inc. 



296 Weeks 



The figures indicate the total number of weeks 
in which the client has used CBS facilities. 



12 



CBS SPONSORED PROGRiMS 




GENERAL FOODS CORPORATION 



Grape Nuts 



Sanka 



Diamond Crystal Salt 
Calumet Baking Powder 
Swans Down Cake Flour 

Calumet Baking Powder 
Swans Down Cake Flour 



La France 
Satina 

Minute Tapioca 
Postum 



GENERAL MILLS, INC. 



Wheaties 




13 




ROGR AM 



iate Smith Hour 

vith the Group Theater, Abbott and 
ostello. Parker Fennelly and 
Vrthur Allen in "Snow \ illage 
sketches," Ted Collins. Jack 
liller and His Orchestra, 
nd guests 

Music, comedy, and drama 

We. the People 

ith Gabriel Heatter. Harry von Zell 
nd Guests 
Real-life experiences 



[ate Smith Speaks 

Talks and interviews 



ly Son and I 

ith Betty Garde and Kingsley 
olton 
Serial drama 

oyce Jordan, Girl Interne 

Serial drama 



um and Ahner 

Comedy sketches 




'Friday 
8:00-8:55 p.m. 
Rebroadcast 
12:00-1. 00 a.m. 
78 CBS stations 
originates: wabc 



Tuesday 
9:00-9:30 p.m. 
Rebroadcast 
12:30-1 :00 a.m. 
75 CBS stations 
originates: wabc 

Mon. thru Fri. 
12:00-12:15 p.m. 

66 CBS stations 
originates : wabc 

Mon. thru Fri. 
2:45-3:00 p.m. 

67 CBS stations 

ORIGINATES: WABC 

Mon. thru Fri. 
3:00-3:15 p.m. 

53 CBS stations 

ORIGINATES: WABC 

Mon.. Wed.. Fri. 
7:15-7:30 p.m. 
Rebroadcast 
11:15-11 :30 p.m. 

54 CBS stations 

ORIGINATES: KNX 



Young & Rubicam, Inc. 



249 Weeks 



\oung & Rubicam. Inc. 
Benton & Bow les. Inc. 



\oung & Rubicam. Inc. 



y Kathleen Norris 

Dramatization of novels 



Mon. thru Fri. 
5:00—5:15 p.m. 
31 CBS stations 

ORIGINATES: WABC 



Knox Reeves Advertising. Inc. 



469 \^ eeks 



*The figures indicate the total number of weeks 
in uhich the client has used CBS facilities. 



14 



CBS SPONSORED PROURAMS 



GENERAL MILLS, INC. 

Continued 



CLIENT 



r 



GULF OIL CORPORATION 



HAWAIIAN PINEAPPLE COMPANY 



GEORGE A. HORMEL & COMPANY, 
MAKERS OF SPAM 



INTERNATIONAL SILVER COMPANY 



KOLYNOS COMPANY 



LADY ESTHER COMPANY 



Corn Kix 



Motor Oil and Gas 



"Dole" Pineapple Juice 
"Gems" 



Spam 



International Sterling and 
1847 Rogers Bros. Silverplat 



Kolynos Toothpaste 



Cosmetics 



lilly and Betty ^^^^^m^ 
Serial drama ^^^^^^ 


Mon. thru Fri. Blackett-Sample-Hummert, Inc. 

5:15-5:30 p.m. 

Rebroadcast 

6:00-6:15 p.m. 

14 CBS stations 

ORIGINATES: WABC 


* 

469 Weeks 


>creen Guild Theatre 

'ith Roger Pryor, MC, 
creen stars as guests, 
nd Oscar Bradley's Orchestra 
Variety and drama 


Sunday 

7:30-8:00 p.m. 
04 l^r>5 stations 

ORIGINATES: KNX 


Young & Rubicam, Inc. 


303 Weeks 


J Pearce and His Gang 

'ith Billy House, Arlene Harris, 
larie and Her Merry Men, Don Reid, 
;nor, and Carl Hoff's orchestra 

Music and comedy 


Wednesday 
8:00-8:30 p.m. 
Rebroadcast 
12:00-12:30 a.m. 
66 CBS stations 

ORIGINATES: KNX 


N. W. Ayer & Son, Inc. 


46 Weeks 


Happened in Hollywood 

ith Martha Mears, John Conte, 
aest stars, and Eddie Dunstedter's 
rchestra 

Musical variety 


Mon. thru Fri. 
5:30-5:45 p.m. 
30 CBS stations 

ORIGINATES: KNX 


Batten, Barton, Durstine & 
Osborn, Inc. 


119 Weeks 


ilver Theatre 

snrad Nagel, Narrator-director, 
id guest stage and screen stars 
Drama 


Sunday 

6:00-6:30 p.m. 
53 CBS stations 
29 CBC stations 

ORIGINATES: KNX 


Young & Rubicam, Inc. 


90 Weeks 


ur Gal, Sunday 

Serial drama 


Mon. and Tues. 
12:45-1 :00 p.m. 
33 CBS stations 

ORIGINATES: WABC 


Blackett-Sample-Hummert, Inc. 


415 Weeks 


uy Lombardo and His 
rchestra 

Popular music 


Monday 

10:00-10:30 p.m. 
50 CBS stations 

ORIGINATES : WABC 


Pedlar & Ryan, Inc. 


312 Weeks 



The figures indicate the total number of weeks 
in which the client has used CBS facilities. 



16 




THE LAMBERT COMPANY 




Listerine Products 
Prophylactic Brushes 



LEHN & FINK PRODUCTS CORPORATION Hind's Honey and Almond Crci ma 



»lPa 



LEVER BROTHERS COMPANY 



Ri 



[Towi 

I iOnal 



Lifebuoy 



esday 1 
ling I 
[tin will 
isiiest! 



Lux Toilet Soap 



'JB.Df 
1 stars ( 



Rinso 



S-llice 




Irrand Central Station 

Dramatic programs 



Friday 

10:00-10:30 p.m. 
52 CBS stations 

ORIGINATES: WABC 



Lambert & Feasley, Inc. 



126 Weeks 



lurns and Allen 

ith Ray fSoble and his orchestra 
[rank Parker, tenor, and 
[ruman Bradley, announcer 

Music and comedy 



Wednesday 
7:30-8:00 p.m. 
Rebroadcast 
10:30-11 :00 p.m. 
52 CBS stations 

ORIGINATES: KNX 



William Esty & Co. 



211 Weeks 



lig Town 

[arring Edward G. Robinson 
|ith Ona Munson 
Dramatic 



Tuesday 
8:00-8:30 p.m. 
Rebroadcast 
11:30-12 :00 p.m. 
69 CBS stations 
26 CBC stations 

ORIGINATES: KNX 



Ruthrauff & Ryan, Inc. 



168 Weeks 



liesday Night Party 

irring Walter O'Keefe, Mary 
[irtin with Bobby Dolan's Orchestra 
d guest stars 

Music and comedy 
\iis series ends December 12) 



Tuesday 
8:30-8:55 p.m. 
Rebroadcast 
12:00-12 :30 a.m. 
63 CBS stations 
26 CBC stations 

ORIGINATES: WABC 



I IX Radio Theatre 

I cil B. DeMille, director, 
th stars of stage and screen 
Drama 



Monday 

9:00-10:00 p.m. 
63 CBS stations 
26 CBC stations 

ORIGINATES: KNX 



J. Walter Thompson Company 



g Sister 

|th Alice Frost and Martin Gabel 

Serial drama 



Mon. thru Fri. 
11:30-11:45 a.m. 

Rebroadcast 
2:00-2:15 p.m. 
72 CBS stations 
26 CBC stations 

ORIGINATES: WABC 



Ruthrauff & Rvan. Inc. 




The figures indicate the total number of iceeks 
in which the client has used CBS facilities. 



18 




Continued 



Lux Flakes 
Lux Toilet Soap 



LIGGETT & MYERS TOBACCO COMPANY Chesterfield Cigarettes 



NOXZEMA CHEMICAL COMPANY Noxzema Greaseless Cream 



PENN TOBACCO COMPANY "Kentucky Club" Pipe 

Tobacco 



PERSONAL FINANCE COMPANY 



Personal Loan Service 



1 

1 


1 






unt Jenny's Real Life Stories 

Dramatic sketches 


Mon. thru Fri. 

11:45-12 noon 
Rebroadcast 
2. 1^^2:30 p.m. 
67 CBS stations 
originates: wabc 


Ruthrauff & Ryan, Inc. 


168 Weeks 




he Life and Love of Dr. Susan 

Serial drama 


Mon. thru Fri. 
2:15-2:30 p.m. 
Rebroadcast 
5:1.5-5:30 p.m. 
65 CBS stations 
26 CBC stations 

ORIGINATES: WABC 


J. Walter Thompson Company 




e* 


lul Whiteman and His 
rchestra, with Joan Edwards, 

d The Modernaires 

Musical variety 


Wednesday 
8:30-8:55 p.m. 
Rebroadcast 
11:30-12:00 mid. 
97 CBS stations 

ORIGINATES: ON T017R 


Newell-Emmett Co.. Inc. 


359 Weeks 


Crfai 


jb Trout 

News 


Tues., Thurs., Sat. 
3:30-3:35 p.m. 
Starting December 11 
Men., Wed., Fri. 
3:30-3:35 p.m. 
38 CBS stations 

ORIGINATES: WABC 


Ruthrauff & Ryan, Inc. 


55 Weeks 


pe 


>x Pop 

rks and Wally 

Interviews 


Thursday 
7:30-8:00 p.m. 
53 CBS stations 

ORIGINATES: WABC 


Ruthrauff & Ryan, Inc. 


8 Weeks 


ic£ 


>c Barclay's Daughters 

, Serial drama 


Mon. thru Fri. 
2:00-2:15 p.m. 
29 CBS stations 

ORIGINATES: WABC 


Blackett-Sample-Hummert, Inc. 


108 Weeks 




1 Phe figures indicate the total number of iveeks 
\\n ivhich the client has used CBS facilities. 






20 _J 



CBS SFOXSORED PRIIGRAMS 




PET MILK SALES CORPORATION 



Pet Evaporated Milk 



PHILIP MORRIS & COMPANY, LTD. 



Philip Morris Cigarettes 



THE PROCTER & GAMBLE COMPANY 



Teel 
Drene 



Oxydol 



Ivory 



Crisco 




2] 



1 


1 










*' 


i 


Saturday Night Serenade 

klary Eastman, soprano; Bill Perry, 
enor; Bob Trout, Musical Host, 
nd Gustave Haenschen's 
)rchestra and Chorus 

' Musical 


Saturday 
9:45-10:15 p.m. 
54 CBS stations 
originates: wabc 


Gardner Advertising Company 


317 Weeks 




Aary Lee Taylor 

lome economist; Bob Trout, News 
Household advice 


Tues. and Thurs. 
11:00-11 :15 a.m. 

Rebroadcast 
1 :45-2 :00 p.m. 
63 CBS stations 

ORIGINATES: KMOX 






rete 


ohnny Presents 

ohnny Green's Orchestra, Drama- 
ized "Perfect Crime," Floyd Sher- 
lan, Roger Kinney, Genevieve Rowe, 
Beverly," Glenn Cross, Ray Bloch's 
iwing 14 

Musical variety and dramatic interludes 


Friday 

9:00-9:30 p.m. 
Rebroadcast 
11:30-12 :00 p.m. 
80 CBS stations 

ORIGINATES: WABC 


The Biow Company, Inc. 


169 Weeks . 
\ 




'rofessor Quiz 

ith Bob Trout 
Questions and Answers 


Friday 

/ :oU— o :UU p.m. 
Rebroadcast 
9:00-9 :30 p.m. 
54 CBS stations 

ORIGINATES: WABC 


H. W. Kastor & Sons 


261 Weeks 




Tie Goldbergs 

Serial drama 


Mon. thru Fri. 
1:00-1 :15 p.m. 
29 CBS stations 

ORIGINATES : WABC 


Blackett-Sample-Hummert, Inc. 






ife Can Be Beautiful 

Serial drama 


Mon. thru Fri. 
1:15-1 :30 p.m. 
36 CBS stations 

ORIGINATES: WABC 


Compton Advertising, Inc. 






Tlis Day Is Ours 

Serial drama 


Mon. thru Fri. 
1 :30-l :45 p.m. 
47 CBS stations 

ORIGINATES: WABC 


















*The figures indicate the total number of iveeks 
in ivhich the client has used CBS facilities. 








i 






22^ 



CBS SPOISORED PROGRAMS 




THE PROCTER & GAMBLE CO 

Continued 



PRUDENTIAL INSURANCE COMPANY 
OF AMERICA 



THE PURE OIL COMPANY 



Chipso 
Oxydol 



Chipso 



Drene 




Insurance Services 



Petroleum Products 



PURITY BAKERIES SERVICE CORP Taystee Bread 



R. J. REYNOLDS TOBACCO COMPANY 



Camel Cigarettes 
Prince Albert Smoking Tobacc 



23 




Iload of Life 

Serial liranui 



I'lanhattan Mother 

Serial drama 



limmie Fidler 

Hollywood news reporter 



Mon. thru Fri. 
1 :45-2 :00 p.m. 
39 CBS stations 
originates: wbbm 

Mon. thru Fri. 
9:00-9:15 a.m. 
12 CBS stations 

ORIGINATES : WBBM 

Tuesday 
7:15-7:30 p.m. 
Rebroadcast 
11:15-11:30 p.m. 
62 CBS stations 

ORIGINATES: KNX 



Pedlar & Ryan, Inc. 



261 Weeks 



H. W. Kastor & Sons 



iTien a Girl Marries 

Serial drama 



Mon. thru Fri. 
12:15-12:30 p.m. 
50 CBS stations 

ORIGINATES: WABC 



Benton & Bowles, Inc. 



27 Weeks 



[altenborn Edits The News 

News Analysis 



Mon., Wed., Fri. 
6:30-6:45 p.m. 
39 CBS stations 

ORIGINATES : WABC 



Leo Burnett Company, Inc. 



31 Weeks 



Inilin' Ed McConnell 

Songs and talks 



Mon. thru Fri. 
4:45-5:00 p.m. 
17 CBS stations 

ORIGINATES : WBBM 



Campbell-Mithun, Inc. 



35 Weeks 



Hondie" 

aii2i«^th Penny Singleton and 
Ithur Lake 
Domestic comedy 



Monday 
7:30-8:00 p.m. 
Rebroadcast 
10:30-11 :00 p.m. 
87 CBS stations 

ORIGINATES: KNX 



William Esty & Company, Inc. 



335 Weeks 



"he figures indicate the totcil number of weeks 
In which the client has used CBS facilities. 



24, 



CBS SPO^ORED PROGyMS 




R. J. REYNOLDS TOBACCO COMPANY 

Continued 



Camel Cigarettes 



SEALTEST, INC. 



Sealtest System of Laboratory 
Control of Milk and Ice Cream 



STERLING PRODUCTS, INC. 



Ironized Yeast 



TEXAS COMPANY 



"Texaco" Products 



U. S. TOBACCO COMPANY 



Dill's Best 

Model Smoking Tobacco 



WM. WRIGLEY JR. COMPANY 



Wrigley's Doublemint Gum 
Wrigley's Spearmint Gum 



25 



L 



[Bob Crosby's Orchestra 
livith Johnny Mercer, singer 
lind The Bobcats 
Musical variety 
This series ends December 26) 



Tuesday 



9:30-10:00 p.m. 
93 CBS stations 

ORIGINATES: ON TOUR 



William Esty & Company, Inc. 



335 Weeks 



Your Family and Mine 



|i Serial drama 



Mon. thru Fri. 
2:30-2:45 p.m. 
36 CBS stations 

ORIGINATES: WABC 



McKee & Albright, Inc. 



31 Weeks 



[]ourt of Missing Heirs 

Drama 
iBeginning December 19) 



Tuesday 
8:30-8:55 p.m. 
58 CBS stations 

ORIGINATES : WABC 



Ruthrauff & Ryan, Inc. 



368 Weeks 



I exaco Star Theatre 

ith Ken Murray, MC, 
t rances Langford, Kenny Baker, 
rene Noblette, James Wallington, 
[ad David Broekman's Orchestra; 
)rama with Broadway and 
loUywood Stars, Burns Mantle, 
[jnimentator 

Variety and drama 



Wednesday 
9:00-10:00 p.m. 
91 CBS stations 

ORIGINATES: KNX 
AND WABC 



Buchanan & Co. 



129 Weeks 



jlodel Minstrels 

ith Tom Howard and George 
Ihelton, the Eton Boys and 
ay Bloch's Orchestra 

Comedy and music 



Monday 
8:30-8:55 p.m. 
Rebroadcast 
11:30-11:55 p.m. 
54 CBS stations 

ORIGINATES: WABC 



Arthur Kudner, Inc. 



235 Weeks 



jijjijjij gateway to Hollywood 

tialists of talent quest 
Serial drama 



Sunday 

6:30-7:00 p.m. 
66 CBS stations 

ORIGINATES : WBBM 



Frances Hooper Advertising 
Agency 



389 Weeks 



'The figures indicate the total number of iveeks 
in which the client has used CBS facilities. 



26 



27 



m SPOISORED PROGRAMS 






WM. WRIGLEY JR. COMPANY 

Continued 


K ^^^^^^^^^^^ 

Wrigley's Spearmint Gum i 


m 


COLUMBIA 
PACIFIC 
NETWORK 


BATHASWEET CORPORATION 
MENNEN COMPANY 


Twenty Grand Cigarettes 
Bathasweet Products i 
Mennen Shave Products 






GENERAL MILLS, INC. 
(Sperry Flour Co.) 


Wheaties 


m 

himt 




STEPHANO BROTHERS 


"Marvels" Cigarettes 


yorts 

llTom 
iven D 




TIDEWATER ASSOCIATED OIL COMPANY 


"Flying A" Gasoline | 


itifie( 
4aU 

Imii 
diilm 




UNION OIL COMPANY 


Union 76 Gasoline 
iriLoii ivioior \jn 


nion 


COLUMBIA 
CALIFORNIA 
NETWORK 


RIO GRANDE OIL, INC. 


Petroleum Products 


Wee / 









f 







TIME 




* 


m 


)cattergood Baines 

1 


Mon. thru Fri. 

5:45-6:00 p.m. 
^■73 CBS stations 
^■originates: wbbm 


Neisser Meyerhoff, Inc. 


389 Weeks 


h 


'Bob Garred Reporting" 

News 


Mon. thru Fri. 
5:45-5:55 p.m. pst 

Tues., Thurs. 
7:30-7:45 a.m. pst 

Mon., Wed., Fri. 
7:30-7:45 a.m. pst 

ORIGINATES: KNX 


McCann-Erickson. Inc. 

H. M. Kiesewetter Advertising 
Agency 


10 Weeks 
7 Weeks 
52 Weeks 




ly Children 

Dramatic serial 


Mon. thru Fri. 
8:45-9:00 a.m. PST 
originates: ksfo 


Westco Advertising Agency 


469 Weeks 




Sports Huddle" 

ith Tom Breneman and 
■raven Dyer 
Sports news 


Tues., Thurs., Sat. 
7:30-7:45 p.m. pst 
originates: knx 


The Aitkin-Kynett Co. 


18 Weeks 




'aeific Coast Conference 

ootball Game 

Eye-ivitness account of Southern 
California-Washington contest 


Saturday, Dec. 2 
2:15-5:00 p.m. pst 
originates: various 
stations 


Lord & Thomas 


150 Weeks 




llnion fill r t*o<yi*5ifn^^ 

Opera and ligh t opera in tabloid form 


Thursday 

9:30-10:00 p.m. pst 
originates: knx 


Lord & Thomas 


o weeKS 




lalling All Cars 

Police file dramatizations 


Tuesday 

7:00-7:30 p.m. pst 
originates: knx 


Hixson-O'Donnell Advertising, 
Inc. 


313 Weeks 













^The figures indicate the total number of weeks 
in uhich the client has used CBS facilities. 



29 



CBS SPONSORED PROGRIMS 




COLUMBIA ' 
DIXIE : 


^ CLIENT 


PRODU^ 




NETWORK 


COLGATE-PALMOLIVE-PEET CO. 


Octagon Products 


[onian 

itiidii 


COLUMBIA 
MIDWESTERN 
NETWORK 


CHAMBERLAIN LABORATORIES, INC. 


Chamberlain Lotion 


lion^ 
Popular 




GENERAL MILLS, INC. 


Gold Medal Flour j 


iroline 

hmt 


COLUMBIA 
NEW ENGLAND 
NETWORK 


ATLANTIC REFINING CO. 


Atlantic White Flash Gasoline 
Atlantic Motor Oil j 


ilyCr 
inM 

fki) 


WABC 


J. W BEARDSLEY SONS 
BOND STORES, INC. 
LIGGETT DRUG COMPANY, INC. 
QUAKER OATS COMPANY 


r oods and Canned r oods 

Men's Clothing 

Fountain Service 

Aunt Jemima's Pancake Flour 


icMo 
iluriig 




BROWN & WILLIAMSON TOBACCO CORR 


Raleigh Cigarettes 


mt 

hatk 






Me 



I 





'\Slbman of Courage" 

Serial drama 


Mon. thru Fri. 
10:45-11:00 a.m. 

ORIGINATES: WABC 


Benton & Bowles, Inc. 


* 

20 Weeks 




^son Weeks' Orchestra 

Popular music 


Sunday 

2:30-2:55 p.m. 

ORIGIN ATES : WBBM 


L. W. Ramsey Company 


25 Weeks 




Caroline's Golden Store 

Dramatic serial 


Mon. thru Fri. 
4:15-4:30 p.m. CST 

ORIGINATES : WBBM 


Blackett-Sample-Hummert. Inc. 


469 Weeks 




loly Cross-Boston College 
'ootball Game 

Play-by-play description 


Saturday, Dec. 2 
2:00-4:30 p.m. 

ORIGINATES: WORC 


N. W. Ayer & Son, Inc. 


120 Weeks 




^he Morning Almanac 
jaturing Phil Cook 


Tues., Thurs., Sat. 
7:30-7:45 a.m. 

Mon thrn Sat 

XTJ.V^X1* 1.1.11 U t^ClL* 

7:15-7:30 a.m. 
Mon., Wed., Fri. 
7:30-7:45 a.m. 
Tues. thru Sat. 
8:30-8:45 a.m. 


Neff-Rogow, Inc. 
Sherman K. Ellis, Inc. 


10 Weeks 
12 Weeks 
46 Weeks 
21 Weeks 




lel Allen's Sports Review 

Football previews and results 


Thurs. and Sat. 
6:15-6:30 p.m. 


Batten, Barton, Durstine & 
Osborn, Inc. 


34 ^X eeks 



*The figures indicate the total number of weeks 
in ichich the client has used CBS facilities. 



.^1 



mu mmm programs 




BULOVA WATCH COMPANY 



Bulova Watches 



CHRYSLER CORPORATION 
(DODGE DIVISION) 



Dodge Automobiles 



KONDON MANUFACTURING COMPANY Kondon's Nasal Jelly 



THOMAS LEEMING & CO. 



Baume Bengue 
Pacquin's Hand Cream 



MARYLAND PHARMACEUTICAL CO. 



PATON CORPORATION 



Rem, Rel 
Yuban Coffee 



MELVILLE SHOE COMPANY 



Thom McAn Shoes 



OXO (U. S. A.), LTD. 



Beef Cubes 
Meat Extracts 



PEPSI -COLA COMPANY 



Pepsi-Cola 



REGAL SHOE COMPANY, INC. 



Regal Shoes 



PROGRAM 



rime Signals 



Mon. thru Sun. 
10 Times daily 



The Biow Company 



534 Weeks 



iBob Trout 

News 

iThis series ends December 2) 



Saturday 
9:45-10:00 p.m. 



Ruthrauff & Ryan, Inc. 



195 Weeks 



[i^eather Reports 



Mon., Wed., Fri. 
6:59-7:00 a.m. 



Addison Lewis & Associates 



2 Weeks 



lichard Maxwell 

Hymns and talks 



Mon., Wed., Fri. 
3:45-4:00 p.m. 



William Esty & Co., Inc. 



61 Weeks 



Carly Evening News 
|nth Paul Parks 



Tues., Thurs., Sat. 
6:00-6:05 p.m. 

Mon., Wed., Fri. 
6:00-6:05 p.m. 



The Joseph Katz Company 

Campbell-Ewald 
of New York. Inc. 



8 Weeks 

Starts 
Dec. 4 



^arly Morning News 

(This series ends December 23) 



Mon. thru Sat. 
7:45-8:00 a.m. 



Neff-Rogow, Inc. 



52 Weeks 



jMd-Fashioned Favorites 

Popular music 
(Beginning December 18) 



Mon. thru Sat. 
8:15-8:20 a.m. 



Platt-Forbes, Inc. 



Starts 
Dec. 18 



|[ave You Forgotten ? 

Popular music 
iBeginning December 4) 



Mon. thru Sat. 
8:20-8:25 a.m. 



Newell-Emmett Company 



Starts 
Dec. 4 



[imer Davis 

News 



Mon., Wed., Fri. 
6:30-6:45 p.m. 



Cecil & Presbrey, Inc. 



18 Weeks 



*The figures indicate the total number of weeks 
in which the client has used CBS facilities. 



CBS SUSTAIIIIG PROGRAMS 

are chosen because they are timely, exciting, and balanced. These 
three standards of selection produce a diverse, flexible program 
schedule, carefully designed to win and retain the interest of mil- 
lions of listeners. To maintain its flexibility— to continue to present 
the most highly contemporary and most stimulating sustaining pro- 
grams on the air— Columbia finds it necessary in the course of the 
month to alter some details in the following schedule. These day- 
to-day and even hour-to-hour changes are reported, when possible, 
in local newspaper radio listings. 

For your convenience, the Cokmibia sustaining programs listed 
on the following pages are grouped in these twelve classifications: 



1. 


CHRISTMAS PROGRAMS . . . 


Page 34 


2. 


NEWS BROADCASTS .... 




3. 


VARIETY 




4. 


DRAMATIC SERIES 


Page 36 


5. 


PERSONALITIES 


Page 37 


6. 


SPECIAL EVENTS ' 


Page 38 


7. 


PUBLIC AFFAIRS 


Page 39 


o 

O. 


RELIGIOUS BROADCASTS . . 


. . Page 40 


9. 


CHILDREN'S PROGRAMS . . . 


Page 41 


10. 


SERIOUS MUSIC 


Page 42 


11. 


EDUCATIONAL PROGRAMS . . 


. . Page 46 


12. 


LIGHT MUSIC 


Page 50 


CBS SHORT WAVE BROADCASTS . 


. Page 51 







33 



CHRISTMAS 
PROGRAMS 



Christmas Messages: 
Pope Pius, King George 
and Eanion de Valera 

AT VARIOUS HOURS 
MONDAY, DECEMBER 25 



On Christmas Day Columbia broadcasts holi- 
day messages from Pope Pius XII in the 
Vatican ( time not yet scheduled ) , King George 
VI in London 1 10 :00-10 :05 a.m. ) , and Eamon 
de Valera in Dublin (3:35-3:45 p.m.). 



White House Tree Lighting President Roosevelt lights the National Com- 

5:00-5:30 p.m. munity Christmas Tree and sends holiday greet- 

SUNDAY, DECEMBER 24 to the nation from the White House. 



CBS Carol Program 
12:00-1:00 a.m. 

SUNDAY, DECEMBER 24 
(Actually Monday) 



Howard Barlow, the Columbia Symphony 
Orchestra, organist Julius Mattfeld, a chorus 
of mixed voices, and vocal soloists join in a 
carol program early Christmas morning. 



Midnight Mass 


Midnight Mass at St. Meinrad's Abbey in 


1 :00-l :30 a.m. 


Indiana is brought to Columbia listeners in a 


SUNDAY, DECEMBER 24 


special Christmas Eve broadcast. The St. 


(Actually Monday) 


Meinrad Choir is heard during Mass. 


m 

^ Carol Programs 


A partial list of the groups singing carols 


AT VARIOUS HOURS 


over CBS during Christmas season follow: 


DECEMBER 16 THRU 29 


Juilliard Chorus; Broad St. Church Choir of 
Columbus; Schoolfield (Va.) High School 
Chorus; Bach Choir of Bethlehem; Bingham- 
ton A Cappella Chorus; Statler Hotel Em- 
ployees; Sts. Cyril and Methodius Seminary 
Choir; Grand Central Carols; West Presby- 
terian Church Choir, St. Louis; Syracuse 
School Children; Ilion High School Chorus. 



Commander Kelly 

1:45-2 :00 p.m. 
SUNDAY, DECEMBER 24 



Raymond F. Kelly, National Commander of 
the American Legion, speaks over the Colum- 
bia network in a Christmas message to veterans. 



34 



m SllSTAIlli\ll PRIIURUIS 



BROADCASTS 



NEWS 




News Summaries, 
Analyses and Broadcasts 
from Europe 



SCHEDULED PERIODS 



MONDAY THRU SUNDAY 



Columbia's staff of air reporters in European 
capitals, in New York, and in Washington cover 
the second world war according to a regular 
pattern of summaries, analyses, and news 
broadcasts from Europe. In addition to this 



daily schedule, CBS is prepared at any time to 
bring its audience immediate reports of signifi- 1 
cant unexpected events. The schedule is sup- 
plemented and sharpened by frequent addresses 
by public figures, historians, and political or 
military experts. The schedule : 

European broadcasts: Edward R. Murrow 
from London; William L. Shirer from Berlin; 
Eric Sevareid, Thomas Grandin from Paris; 
William L. White from Helsinki ; Elmer Davis, 
Bob Trout from New York; Albert Warner 
from Washington: 8:00-8:15 a.m., 6:45-7:00 
p.m., MONDAY THRU FRIDAY; 8:00-8:15 a.m., 
6:45-7:00 p.m., Saturday; 9:00-9:15 a.m., 
7:00-7:30 p.m., SUNDAY. 

News Summaries: Latest press dispatches: 
6:30 a.m., 6:00 p.m., 1:55 a.m., MONDAY, 
WEDNESDAY AND FRIDAY; 6:30 a.m., 3:30, 6:00 . 
p.m., 1 :55 a.m., Tuesday and Thursday; 6:30, \ 
1 1 :00 a.m., 3 :30, 6 :00, 1 1 :00 p.m., 1 :55 a.m., i 
SATURDAY; 8:00, 11:00 a.m., 2:55 p.m., 1:55 ; 

a.m., SUNDAY. I 

News analyses: H. V. Kaltenborn and Major , 

i 

George Fielding Eliot, 6:30-6:45 p.m., TUES- 
DAY AND THURSDAY; Elmer Davis and the 
News, 8:55-9:00 p.m., monday thru sunday; 
Albert Warner from Washington, 6:05-6:15 j 

p.m., each SATURDAY. U 



VARIETY 



"The Pursuit of 
Happiness" 

Approximately 4:30 p.m. 
EACH SUNDAY 
(Immediately following 
Philharmonic Broadcast) 



This unique, spirited series is dedicated to the 
brightness and happiness in America's way of 
life. Each week the program features distin- 
guished guests, who are introduced by Burgess 
Meredith, permanent master of ceremonies and 
one of America's most brilliant and versatile 
young actors. Mark Warnow's orchestra and 
Lyn Murray's chorus furnish music for the 
program, and Carl Carmer, Columbia's Amer- 
ican correspondent, reports on the week's news- 
worthy spot, somewhere in the United States. 
Norman Corwin directs and Eric Barnouw 
writes the script. On December 3, Meredith 
appears with Franchot Tone in a radio drama- 
tization of Edward Everett Hale's "The Man 
Without a Country." 



DRAMATIC 
SERIES 



Columbia Gay Nineties 
Revue 

10:15-10:45 p.m. 

EACH SATURDAY 




EUery Queen 

10:00-11 :00 p.m. 

EACH SUNDAY 

8:00-8:55 p.m. 

BROADCAST TO WEST 



Columbia entertainers get into bowlers and 
bustles and revert to the songs and comedy of 
the nineties in this swift, picturesque variety 
show. Joe Howard, master of ceremonies and 
veteran song-writer, introduces soprano Gene- 
vieve Rowe, comedienne Beatrice Kay, and the 
sturdy slapstick comedy team, Latimer and 
Costello. Ray Bloch is the conductor and Al 
Rinker the producer. 



The adventures of Ellery Queen and his cop- 
per-haired assistant Nikki are dramatized be- 
fore a jury of four guest "armchair detectives," 
drawn from the studio audience, who try to 
determine the identity of the culprit before the 
true solution is enacted. George Zachary is 
director and producer. 



36 



CBS SllSnilliG PROGRAMS 



TIME 



D E S C R I P 



The Columbia Workshop presents its fourth 
year of unusual radio dramas, which employ 
the most recent broadcasting techniques in 
experiments to widen the scope of radio art. 
The Workshop continues to present original 
radio plays and operas as well as dramatiza- 
tions of well-known books. 
DECEMBER 7: The Globe Theater of the Air, 
directed by Margaret Webster, presents William 
Shakespeare's "As You Like It." George 
Zachary supervises the production. 



PERSONALITIES 



"Uncle Jonathan" 

3:35-3:45 p.m. 

MONDAY THRU FRIDAY 


Uncle Jonathan, editor of the Bottsville Bugle, 
the world's only cellophane newspaper, enter- 
tains Columbia listeners from BBNF, key sta- 
tion of the mythical Alfalfy Network. 


Major Bowes' 
Capitol Family 

11:30 a.m.-12 :30 p.m. 

EACH SUNDAY 


Major Bowes' Capitol Family presents a spir- 
ited musical program each Sunday morning. 
The family includes the three Dalton Brothers; 
Nicholas Cosentino, tenor; Charles Magante, 
accordionist; Sam Herman, xylophonist; and 
Waldo Mayo's orchestra. 


Richard Maxwell 

9:00-9:15 a.m. 

EACH SATURDAY 

3:45^:00 p.m. 

MONDAY THRU FRIDAY 


Richard Maxwell continues to present his pro- 
gram of hymns, inspirational songs and homely 
philosophy. He is heard on Saturday morning 
in addition to his regular Monday4hru-Friday 
afternoon programs. 



DRAMATIC 
SERIES 

Continued 



Columbia Workshop 

10:00-10:30 p.m. 

EACH THURSDAY 



Outdoors with Bob Edge 
9:15-9:30 a.m. 

EACH SUNDAY 



Bob Edge, CBS hunting and fishing expert, 
recounts anecdotes and furnishes useful infor- 
mation to sporting enthusiasts each Sunday. 



Army-Navy Came 
1:15-4:15 p.m. 

SATURDAY, DECEMBER 2 


The annual Army-Navy classic is graphically 
described for CBS listeners by Ted Husing, 
from the Municipal Stadium in Philadelphia. 


Akron "Rubber Ball" 

12:00-12:30 a.m. 

C A fT TDf^ A V r^TrT* IT A/f TJ CD 
5A1UKUAI, UEjL. tiiVlDtK ^ 


A vivid word-picture of Akron's major social 
event, the annual "Rubber Ball," is brought to 
the CBS audience from the ballroom. 


Livestock Show 

9:45-10:00 a.m. 

SATURDAY, DECEMBER 2 

9:15-9:30 a.m. 

MONDAY AND WEDNESDAY, 
DECEMBER 4 AND 6 


Columbia covers the opening of the Interna- 
tional Livestock Exposition in Chicago — big- 
gest agricultural event of the year for North 
-TViHcx lean laiiiicis — wilh bucLiai icuoiis aiio 
interviews from the scene of the exposition, the 
Livestock Amphitheatre. 


Harry E Davison 
4:00^:15 p.m. 

WEDNESDAY, DECEMBER 6 


Harry P. Davison, treasurer of the New York 
unit of the National Tuberculosis Association, 
appeals to the nation to support the Christmas 
seal drive. 


Stock Exchange Broadcast 

11:30 a.m.-12:01 p.m. 
SATURDAY, DECEMBER 30 


Microphones are placed in strategic positions 
throughout the New York Stock Exchange to 
capture the full effect of the feverish activity 
which characterizes daily trading. The broad- 
cast, which is the first radio program to origi- 
nate on the floor of the exchange, is high- 
lighted by an address by William McChesney 
Martin, Jr., President of the Exchange. 


"Twelve Crowded Months" 

10:15-11:15 p.m. 
SATURDAY, DECEMBER 30 


The twelve biggest news events of 1939, as 
selected by newspaper editors throughout the 
country, are dramatized in a full-hour broad- 
cast by an outstanding cast of radio actors. 



38 



CBS susninu programs 



PUBLIC 
AFFAIRS 



"Columbia's Country 
Journal" 

12:00-12:30 p.m. 
PLEACH SATURDAY 


Charles Stookey, Columbia's director of agri 
cultural programs, presents a weekly roundu] 
of farm news and interviews distinguished farn 
leaders. His first December broadcast is de 
voted to the Livestock Exposition in Chicago 


Mrs. Franklin D. Roosevelt 

10:45-1 1:00 p.m. 

TUESDAY, DECEMBER 5 


Mrs. Roosevelt interviews two young rura 
school pupils during observance of the twenty 
fifth anniversary of the Alliance for Guidanc 
of Rural Youth. Mrs. Roosevelt is introduce* 
by Miss Latham Hatcher, president of th 
Alliance. 


Secretary of Labor 
Frances Perkins 

l:4S-2 :00 p.m. 

SUNDAY, DECEMBER 3 


Secretary of Labor Frances Perkins discusse 
the second section of her annual report t 
Congress, covering the Wage-Hour Adminis 
tration, in an interview by Albert Warner, CBS 
Washington correspondent. 


Colby Chester 
4:00-4:30 p.m. 

FRIDAY, DECEMBER 8 


Colby Chester, chairman of the board of Gen 
eral Foods, Inc., speaks from the forty-fourtl 
annual Congress of American Industry. Them 
of the conclave is: "A Republic Forever." 


Carl Hinshaw 

10:45-11:00 p.m. 
SATURDAY, DECEMBER 2 


Representative Carl Hinshaw (R) of Califor 
nia delivers a special address over the Colum 
bia network on the CBS "American View 
points" series. 


F. Trubee Davison 

10:45-11:00 p.m. 

SATURDAY, DECEMBER 9 


F. Trubee Davison, assistant secretary for avia 
tion in the Coolidge and Hoover administra 
tions, cites need of guaranteeing economi' 
security to avoid war in a special address ove 
CBS, entitled "Preparedness for Peace." 



:i9 



RELIGIOUS 



BROADCASTS 



Church of the Air 



EACH SUNDAY 



10:00-10:30 a.m. 
1 :00-l :30 p.m. 



The Church of the Air is presenting its eighth 
year of Sunday morning and afternoon re- 
ligious broadcasts. The December schedule: 
DECEMBER 3: Morning — Rev. Robert B. 



Whyte, Old Stone Church, Cleveland, Ohio 
( Presbyterian ) . 

Afternoon— Very Rev. Monsignor Leo J. Steck, 
Chaplain, St. Mary of the Angels, Mother- 
house, St. Louis, Missouri. 
DECEMBER 10: Morning— Rev. Fredrik A. 
Schiotz, executive secretary, Student Service 
Department, American Lutheran Conference, 
Chicago, Illinois. 

Afternoon — Rahbi Cershon Hadas, Congrega- 
tion Keneseth, Israel Beth Sholom, Kansas 
City, Missouri. 

DECEMBER 17: Morning — Mr. William R. 
Knox, Boston, Massachusetts ( Christian Scien- 
tist ) . 

Afternoon — Salt Lake Tabernacle Choir in 
"The Messiah" by Handel (Mormon), 12:30- 
1 :30 p.m. 

DECEMBER 24: Morning— Rew Carl A. Glover, 
Walnut Hills Congregational Church, Cincin- 
nati, Ohio. 

Afternoon — Rev. Joseph A. Vaughan, S. J., 
Program Director, Vatican Radio Station, 
and Choir, North American College in Rome. 
DECEMBER 31: Morning— Rt. Rev. James E. 
Freeman. D.D., Bishop of Washington, Cathe- 
dral Close, Mt. St. Alban, Washington, D. C. 
(Episcopalian) . 

Afternoon— Rev. John Haynes Holmes, Com- 
munity Church. New York City I LInitarian) . 




40 



CBS SUSTIIIIIG PROGRAMS 



RELIGIOUS 
BROADCASTS 

Continued 




Wings Over Jordan 
9:30-10:00 a.m. 

EACH SUNDAY 



This program of religious talks and spiritual 
is presented by outstanding Negro leaders an« 
educators and a choir of thirty-five voices. 
DECEMBER 3: Rev. A. Clayton Powell, pastor 
Abyssinian Baptist Church, New York City. 
DECEMBER 10: Bishop William A. Fountain 
Senior Presiding Bishop, Sixth Episcopal Dig 
trict, A. M. E. Church, Atlanta, Georgia. 
DECEMBER 17: Mrs. Addie W. Dickerson, presi 
dent, International Council of Women o 
Darker Races, Philadelphia, Pennsylvania. 
DECEMBER 24: Rev. W. P. Offut, pastor, Cal 
vary Baptist Church, Louisville, Kentucky 
DECEMBER 31: Rev. Richard H. Bowling, pas 
tor, First Baptist Church, Norfolk, Virginia 



CHILDREN'S 
PROGRAMS 



Bible Sunday Program 

1:45-2 :00 p.m. 
SUNDAY, DECEMBER 10 



"March of Games' 

10:30-11 :00 a.m. 
EACH SUNDAY 



"Let's Pretend" 
12:30-1 :00 p.m. 

EACH SATURDAY 



Senator James J. Davis of Pennsylvania tell 
"What the Bible Means to Me," in this CB.' 
address on Universal Bible Sunday. 



Puzzlers are submitted and answered by youth ' 
ful contestants in this CBS children's qui 
series. Arthur Ross is schoolboy emcee am 
Sybil Trent serves as "Miss Drum Major." 



The world's greatest fairy tales and origina 
fantasies are dramatized for radio by Nil; 
Mack and presented by a cast of child actors 



"So You Want To Be-" 
4:30-4:45 p.m. 

EACH THURSDAY 



Successful persons in various professions an 
interviewed by a group of youngsters eager t( 
follow in their footsteps. The program is pre 
sented by CBS and Young America magazine 



SERIOUS 
MUSIC 




New York Philharmonic 
Symphony Orchestra 
AT 3 :00 p.m. 

EACH SUNDAY 



The New York Philharmonic-Symphony Or- 
chestra is in its tenth consecutive year of broad- 
casting as an exclusive Columbia network 
feature. John Barbirolli, brilliant young Eng- 
lish conductor, is permanent director of the 
orchestra, and Deems Taylor, CBS music con- 
sultant, remains the program commentator. 
From Carnegie Hall this month: 

DECEMBER 3: (From Utica). Weber: Overture, 
"Der Freischutz"; Tschaikowsky: Symphony 
No. 5, in E minor. Opus 64; Respighi: Sym- 
phonic Poem, "The Fountains of Rome." 

DECEMBER 10: Rossini: Overture, "William 
Teir ; Mozart: Symphony No. 41, in C major 
("Jupiter" Symphony) ; Beethoven: Sym- 
phony No. 5, in C minor. Opus 67. 

DECEMBER 17: Nicolai: Overture, "The Merry 
Wives of Windsor"; Haydn: Concerto for 
Violincello and Orchestra, in D major, eman- 
UEL FEUERMANN, soloist; Mahler: Adagietto 
from Symphony No. 5, in C-sharp minor; 
Ravel: "Daphnis and Chloe," Suites I and II. 

DECEMBER 24: CorelH: Concerto Grosso, No. 
8, in G minor I "Fatto per la Notte di 
Natale") ; Weinberger : "Christmas Eve"; 
Arensky: Variations on a Christmas Carol by 
Tschaikowsky, for String Orchestra, Opus 
35-a; Strauss: Waltz, "Emperor," and Over- 
ture, "Der Zigeunerbaron." 

DECEMBER 31 : Program to be scheduled. 
Georges Enesco, guest conductor. 



42 



CBS SEsniiiir, programs 



SERIOUS 
MUSIC 

Continued 





The Indianapolis Symphony Orchestra, under 
the direction of Fabien Sevitsky, continues its 
IP series of Wednesday evening broadcasts over 
the Columbia network. On its December 6 pro- 
gram, the orchestra features "Fugue for 
Eighteen Violins," a popular modern work by 
Arcady Dubensky. 


Indianapolis Symphony 
Orchestra 

10:30-11 :00 p.m. |||||| 

WEDNESDAY, DEC. 6, 13 AND 27 

11:05 a.m.-12:00 noon 

SATURDAY, DECEMBER 30 


Cincinnati Conservatory 
of Music 

11:05 a.m.-12:00 noon 

SATURDAY, DECEMBER 9 

10:30-11:00 p.m. 

MONDAY, DECEMBER 4 

4:00-4:30 p.m. 

MONDAY, DECEMBER 18 


The Cincinnati Conservatory of Music con- 
tinues its sixth season of broadcasts over the 
Columbia network. A symphony orchestra and 
string orchestra, both composed of students 
and faculty members, perform on the pro- 
grams. Severin Eisenberger of the artist faculty 
is piano soloist on December 4. Alexander vor 
Kreisler is the regular conductor. 


Curtis Institute of Music 

10:30-11:00 p.m. 

MONDAY, DECEMBER 11 


The Curtis Institute of Music presents a series 
of thirty Monday concerts in its eleventh sea 
son on CBS. On December 11 Alfred Mann if 
heard on the recorder, an antique wind instru 
ment, and Ezra Rachlin conducts the string 
orchestra. 


Cleveland Institute 
of Music 
4:00-4:30 p.m. 

EACH TUESDAY 


The Cleveland Institute of Music broadcasts 
over the Columbia network each Tuesday after 
noon. Harold Fink, pianist, and Josef Fuchs 
violist, are recitalists on the first Decembei 
program. 


New England Conservatory 
of Music 

11 :05 a.m.-12 noon 
SATURDAY, DECEMBER 16 


The New England Conservatory of Music Or 
chestra is heard in a fifty-five minute progranr 
of classical selections. Quincy Porter is th( 
conductor. 







L 












1 


1 MUSIC 










New York Philharmonic 
Young People's Concerts 


The Philharmonic Symphony Orchestra is 
heard in the second of a series of Saturday 




3:45-4:45 p.m. 


morning concerts especially prepared for 


■ 

Tlljli 




MONDAY, DECEMBER 1 1 


young people. A supplementary concert, added 




11:05 a.ni.-12:15 p.m. 


to accommodate the overflow audience of the 




SATURDAY. DECEMBER 23 


popular series, is heard Monday afternoon. 
December 11. Su/amie I?h)ch is featured as lute 


I,,.; 






soloist on the supplementary program. 


lian 




Ohio State University 


Three Ohio State University choral groups arc 


bij 




Choral Groups 


heard in a program of hymns and folk-songs. 


fitiiJl 




11 :05 a.m.-12 noon 


Louis H. Diercks, Marguerite Miller, and Dale 


1 tkp 
lisik 




SATURDAY, DECEMBER 2 


V. Gilliland direct the University Chorus, the 
Women's Glee Club, and the Men's Glee Club, 








respectively. 


ntiffl 
.veiii 




Vera Brodsky 


Vera Brodsky, internationally famous concert 




3:35-4:00 p.m. 


and radio pianist, strives for the exceptional 


« 




SATURDAY, DECEMBER 9. 23 & 30 


in material in this new series of piano recitals. 






Her first program is devoted to Maurice 


m 




i 


Ravel's suite, "Le Tombeau de Couperin." 






"So . . . ^^u Think You 


Four volunteers participate in a musical quiz. 






Know Music'"'— Ted Cott 


conducted by Ted Cott and judged by Leonard 




! 


2:30-2:55 p.m. 


Liebling. The program remains a rigorous in- 






EACH SUNDAY 


quisition on classical selections and composers. 






Colunihia Concert 


The Columbia Concert Orchestra, under the 


lb' 

rlfif' 




Orchestra 


direction of Howard Barlow, continues to pre- 




5:00-5:30 p.m. 


sent its series of varied selections from classi- 




EACH SATURDAY 


cal and serious modern composers. 


II 




44 



I 



m SlISTAIIIiU PROIJRIMS 



SERIOUS 
MUSIC 

Con I i lilted 




Library of Congress 
Concert 

H :()()- kOU p.m. 
SATURDAY. DKCEMBER ]6 



Salt Lake City 
Tabernacle Choir 
12:30-1:00 p.m. 
r.ACH SUNDAY 



DESCRIPT 



The Budapest String Quartet, consisting o 
Josef Roisniann and Alexander Schneider, vie 
liiis. Boris Kroyt, viola, and Mischa Schneidei 
violoncello, is heard in a recital from Wash 
ington. 



This world famous choir sings selections o 
religious music weekly from one of America 
greatest auditoriums, the Salt Lake City Tahei 
nacle. Frank Asper, Tabernacle organist 
accompanies the choir. 



Greenfiehl Village 
Chapel 
j|8:45-9:00 a.m. 
KACH WKDNKSDAY 



This new Columbia series features the singin 
of the Greenfield Village Chapel children' 
choir. The broadcast originates in Greenfieli 
Village and is brought to the network in a re 
mote from WJR, Columbia's station in Detroit 



Walberg Brown Strings 

I :35-2 :00 p.m. 

SUNDAY. DKCEMBER 17 & 81 

1:35-1 :45 p.m. 

SUNDAY, DECEMBER 3. 10, & 24 



A string ensemble, under the direction of Wal 
berg Brown, musical director of Columbia" 
Cleveland station, WGAR. plays classica 
selections in this Sunday series. 



University Women's Chorus 

2:30-3:00 p.m. 

SATURDAY, DECEMBER 9 



The Uni\ ersity's Women s Chorus, a New Yorl 
organization composed of singers from variou 
colleges, broadcast a program of hymns an( 
folk-songs from the studios of WABC. Includet 
on their program are selections b) Chaminade 
Franck, Kodaly, and Donastia and arrange 
ments by Davison and Grainger. I 



EDUCATIONAL 
PROGRAMS 



CBS ADULT 
EDUCATION BOARD 



The programs on this page are presentations 
of the Department of Educ ation, arranged with 
the counsel of Cokimhia's AduU Education 
Board. Members of the Board, representative 
of the nation's leading educators and publi- 
cists, are: 



LYMAN BRYSON, chairman 

STRINCFELLOW BARR 
WILLIAM BENTON 
HARRY WOODBIIRN CHASE 
ROBERT I. GANNON, S.J. 
\LVIN S. JOHNSON 
HENRY R. LUCE 



SPENCER MILLER, JR. 
RUTH BRYAN ROHDE 
THOMAS V. SMITH 
GEORGE EDGAR VINCENT 
WILLIAM ALLEN WHITE 
RAY LYMAN WILBUR 
JOSEPH H. WILLITS 



Americans at Work 

10:30-11:00 p.m. 

EACH THURSDAY 



Columbia presents authentic and colorful 
accounts of many of the jobs which make up 
the intricate web of American industrial life. 
Workers and craftsmen address the CBS audi- 
ences directly irom laboratories, tunnels, work- 
shops, city rooms, and offices all over the 
country. The December schedule: 

DECEMBER 7: Picture Magazine Worker 

DECEMBER 14: Private Detective 

DECEMBER 21: Tree Grower 

DECEMBER 28: United States Marine 



The People's Platform 
7:00-7:30 p.m. 

EACH SATURDAY 



Lyman Bryson. Chairman of Columbia s Adult 
Education Board, entertains four Americans 
at dinner and discusses current problems with 
them extemporaneously. His guests on Decem- 
ber 2, including Princess Alexandra Kropot- 
kin, discuss the topic: "Should the United 
States Help to Make Peace in Europe?" 



46 



m SDSTAIIIIG PROGRIMS 



EDUCATIONAL 
PROGRAMS 




American School 
of the Air 

9:15-9:45 a.m. 
Rebroadcast 
3:35-4:00 p.m. 

MONDAY THRU FRIDAY 



The American School of the Air, now in it 
eleventh year as a Columbia network educa 
tional feature, is heard regularly in 150,00( 
classrooms all over the country. Programs an 
prepared with the cooperation of many na 
tional educational organizations and the coun 
sel of a Board of Consultants. The Decembe; 
schedule : 

MO^X)k\s— Frontiers of Democracy 

DECEMBER 4: Tomorrow's Fuel. 
DECEMBER 11 : Mastering the Machine. 

TUESDAYS — Fo/A: Music of America 

DECEMBER 5: Teamster Songs. 
DECEMBER 12: Courting Songs. 

WEDNESDAYS — yVeu! Horizons 

DECEMBER 6: Down the Mississippi to 
Sea. 

DECEMBER 13: Bering Discovers an "Ice-Bos 

THURSDAYS— TaZes from Far and Near 
DECEMBER 7:Chesley Kahmann — "Tht 

Cream-Colored Pony." 
DECEMBER 14: Frank Stockton: — "The Pool 

Count's Christmas." 

Friday — This Living World 

DECEMBER 1 : Where We Live. ^|||||| 
DECEMBER 8: Our Flag in the Far East. 

DECEMBER 15: Uncle Sam as a Good Neighbor 



Bull Session 
4:00-4:30 p.m. 
EACH SATURDAY 



Students at a group of mid-western universitie: 
hold extemporaneous, informal discussions o 
important social and political problems. 



1-7 



EDUCATIONAL 
PROGRAMS 



Highways to Health 

4:30-4:45 p.m. 

EACH WEDNESnW 




Men Behind the Stars 

4:30-4:45 p.m. 

EACH FRIDAY 



The New York Academy of Medicine arranges 
these instructi\e talks for laNiiicn. Dr. lago 
Galdston is in charge. The December schedule: 
DECEMBER 6: Dr. Arthur C. DeCraff. professor 
of therapeutics, IN. Y. College of Medicine: 
"What Can Be Done About Heart Disease in 
Middle Life?" 

DECEMBER 13: Dr. Samuel Karelitz, adjunct 
pediatrician. Mt. Sinai Hospital : "The Normal 
Child." 

DECEMBER 20: Dr. Alfred G. Langmann. chief. 
Children's Cardiac Clinic, Vandeibilt Clinic: 
"Rheumatic Fever in Children. ' 
DECEMBER 27: Dr. Clyde E. McDonnald, sur- 
geon. New York Ear and Eye Infirmary : 
"Where Can I Get a Good Eye Examination 
al a Price 1 Can Afford?" 

Legends of the constellations are dramatized 
in this series, arranged by Professor William 
H. Barton, Jr., of the Hayden Planetarium, 
and Hans Christian Adamson of the American 
Museum of Natural History. 



Of Men and Books 
4:30-4:45 p.m. 

EACH TUESDAY 



Dr. Perrin H. Long 

10:30-11 :00 p.m. 
TUESDAY, DECEMBER 12 



Professor John T. Frederick of the Medill 
School of Journalism. Northwestern Univer- 
sity. cf)ntinues to reviev\ current books. 

Dr. Perrin H. Long, who is largeh responsible 
for the introduction of Sulfanilamide into 
American medical practice, discusses qualities 
and uses of the drug in a special CBS broad- 
cast. 



48 



r 

m mmuK programs 



TIME 



OESCRIPTIOri 



EDUCATIONAL 
PROGRAMS 




What's Art to Me? 

6:30-6:45 p.m. 

KACH SATURDAY 



CBS joins the Museum of Modern Art in pre- 
senting this unusual program of drama, talks 
and interviews about contemporary art. Or 
December 2 the program dramatizes the stor\ 
of motion pictures, with Iris Barry, curatoi 
of the Museum's fihn library, as guest. Holgei 
Cahill serves as master of ceremonies. 



Adventures in Science 
4:30-4:45 p.m. 



EACH MONDAY 



I 




Watson Davis interviews prominent scientists 
on these CBS programs, planned in conjunc- 
tion with Science Service, Incorporated. 
DECEMBER 4: Mr. S. D. Kirkpatrick, editor. 
Chemical and Metallurgical Engineering, and 
Mr. Frank A. Howard, president. Standard 
Oil Development Corporation. 
DECEMBER 11 : Dr. Dean R. Brimhall, assistai 
to chairman. Civil Aeronautics Authority 
DECEMBER 18: Dr. G. H. CoUingwood, Foi 
esters of American Forestry Association. 
DECEMBER 25: Mr. Davis presents highlighl 
of Review of Science for 1939. 



What Price America? 
1:00-1 :30 p.m. 
EACH SATURDAY 


These documentary programs, prepared fafl 
CBS and the Department of the Interio^ 
dramatize America's effort to conserve natural 
resources. December's schedule includes the 
story of Puerto Rico, strategic minerals, and 

""^'^'^^'"^ 1 


Democracy in Action 
2:00-2:30 p.m. 

EACH SUNDAY 


This series, presented by CBS in cooperation 
with the United States Office of Education, 
describes America's fight against disease in 
its first three December programs. 



10 



Concert in Rhythm 

10:00-10:30 p.m. 

EACH TUESDAY 


Columbia's "Concert in Rhythm" orchestra 
presents original and arranged precision music 
in concert style and setting. The program, con- 
ceived and directed by Raymond Scott, fea- 
tures selections by Nan Wynn, popular CBS 
soloist, in its December schedule. Ed Cashman 
produces these weekly concerts. 


CBS Vocalists 

VARIOUS HOURS 
MONDAY THRU SATURDAY 


The Columbia Network .schedule of vocal pro- 
grams includes many young singers of pop- 
ular songs in many styles and interpretations. 
Among the current vocalists are: 

Hubert Hendrie Genevieve Rowe 
Michael Loring Nan Wynn 


Deep River Boys, 
Four Cluhmen 

VARIOUS HOURS 

( 

\ 


These harmony groups are featured on the 
Columbia Network through the week. Each has 
a distinctive vocal style and continues to be a 
network favorite. 


Dance Orchestras 

VARIOUS HOURS 
MONDAY THRU SUNDAY 


America's leading dance bands provide a full 
schedule of current hits and old favorites to 
Columbia listeners each evening. These top 
ranking bands are scheduled for December: 

Louis Armstrong Carl Lorch 
Mitchell Ayres Leighton Noble 
Richard Bono Harry Owens 
Bob Chester Ray Pearl 
Eddie Duchin Louis Prima 
Benny Goodman Tommy Revnolds 
Everett Hoagland Buddy Rogers 
Sammy Kaye Tommy Tucker 
Vincent Lopez Lawrence Welk 
Paul Whiteman 



30 



CBS SHORT WAVE PROfiRAilS 




SPECIAL CBS 
BROADCASTS 
TO EUROPE 



SPECIAL CBS 
BROADCASTS 
TO SOUTH 
AMERICA 



CBS SHORT WAVE 
BROADCAST SCHEDULE 
TO EUROPE AND 
SOUTH AMERICA 



News Broadcasts 
1 :30-l :45 p.m. 
5:00-5:50 p.m. 
5:50-6:00 p.m. 
MONDAY THRU FRIDAY 
11:00 a.m.-12 noon 
SATURDAY 



Hollywood News 

MONDAY. 2:30-2:45 p.m. 
TUESDAY, 8:15-8:30 p.m. 
THURSDAY, 7:45-8:00 p.m. 



News in Spanish 
6:45-7:00 p.m. 

MONDAY THRU SUNDAY 



DESCRIPTIO 



Columbia's schedule of programs to Eurof 
and South America, over short wave statioi 
WCBX (New York) and WCAB (Phil, 
delphia, consists of programs designed e 
clusively for European and South America 
listeners, as well as selected programs hear 
regularly over the network. The present schei 
ule includes 63V2 hours of short-wave broai 
casts each week to Europe and 45Vi> to Soul 
America. 



Columbia transmits daily news programs ' 
Europe in English, as well as in French, Ge 
man, Italian and Polish. Sources for the nev 
broadcasts are similar to those available t 
the network's regular reporters and analyst 
A feature of the summaries is a review of noc 
New York Stock Exchange prices and closir 
prices. 



n 

PRO 
EU 
SOUTI 



In collaboration with Will Hays' office, Colur 
bia presents news of Hollywood once eac 
week in English, Spanish, and Portuguese r 
spectively. Information for the program 
furnished by many producing companies. 



This program of world-wide news even 
broadcast in Spanish. Monday through 
day by Alberto Zalamea. well-known jou 
ist and native of Colombia, and Saturday an 
Sunday by Americo Lugo-Romero. 



News in Portuguese 
7:15-7:30 p.m. 

MONDAY THRU FRIDAY 



Luis Correa. native Brazilian journalist, r 
ports the news each week-day in Portugue; 
for Columbia's audience in Brazil. 



TYPICAL CBS 
PROGRAMS TO 
EUROPE AND 
SOUTH AMERICA 



Carmen Castelo's Broadway 
Column in Spanish 

FRIDAY. 7:30-7:45 p.m. 


The latest neu* of the theater, motion pic tures, 
fashions and personalities of Broadway is re- 
ported in Spanish by Carmen Castelo. 


Women's Program 
in Spanish 
9:30-9:45 p.m. 

EACH TUESDAY AND THl RSDAY 


Presented under the auspices of the Human 
Relations Committee of the National Council 
of Women of the L nited States, this series fea- 
tures news of special interest to the women of 
Latin and South America. 


Cultural News in Spanish 
8:15-8:30 p.m. 

EACH WEDNESDAY 


Americo Lugo-Romero is heard each Wednes- 
day in a quarter-hour digest of cultural news 
of special interest to South American listeners. 


\ew York Philharmonic 
Symphony Orchestra 

SINDAY AT 3:00 p.m. 

t 


The regular Sunday afternoon concerts by 
the New \ork Philharnionic-Symphonv from 
Carnegie Hall are broadcast in full to South 
America and to Europe. 


Other Program Highlights 

VARIOrS HOIRS 
MONDAY THRl SI NDAY 


To Europe: slndays: DemocracN in Action: 
MONDAYS: American School of the Air, .\d- 
ventures in Science, Americans at Work (re- 
corded rebroadcast 1 ; Wednesdays: Bob 
Crosby s Orchestra i recorded rebroadcast I , 
To South America: DAILY: Elmer Davis and 
European News Broadcasts: Monday thru 
FRIDAY: H. V. Kaltenborn: Sundays: Sunday 
Evening Hour: Mondays: Columbia Concert 
Hall: WEDNESDAYS: Columbia Concert Hall. 
Burns and .\llen. Star Theatre: Thursdays: 
Kate Smith Hour: saturd.ays: Your Hit Parade. 



7>2 



NOVEMBER PROGRAMS 



Columbia's Special Feature broadcast> are arranged on a week to 
week, sometimes day to day, and even, on occasion, hour to hour 
basis. One result of this flexibility and timeliness is the following 
partial list of November programs which were arranged too late for 
inclusion in the last month's issue of the Columbia program book. 



PUBLIC AFFAIRS 

NOVEMBER 4: Senator Gerald P. Nye (R i 
of North Dakota, staunch isolationist and 
opponent of the recent repeal of the arms 
embargo, discussed the neutrality question, 
then before Congress. 10:45-11 p.m. 

NOVEMBER 12 : Samuel B. Pettengill. former 
Congressman from Indiana and an author 
of the Communications Act of 1934, dis- 
cussed the provision of the National Asso- 
ciation of Broadcasters code forbidding sale 
of radio time for controversial discussions. 
Speaking under the auspices of the National 
Committee to Uphold Constitutional Gov- 
ernment, of which he is vice-chairman. 
Mr. Pettengill entitled his address "Radio 
and Free Speech." 1 :45-2 p.m. 

NOVEMBER 14: John G. Winant. former 
governor of New Hampshire and now direc- 
tor of the International Labor Office, 
discussed the aims and methods of his 
organization in a special CBS broadcast. 
Mr. Winant spoke from the twentieth anni- 
versary banquet of the Labor Office, held at 
the Mayflower Hotel in Washington. 10:45- 
11 p.m. 

NOVEMBER 21 : John G. Winant. director 
of the International Labor Office, was heard 



again over the Columbia network, this time 
in a round-table discussion originating at the 
1. L. O.'s convention in Havana, 10:4.5-11 
p.m. 

NOVEMBER 28: Lord Lothian, British 
Ambassador to the L^nited States, delivered 
a formal speech as he entrusted the original 
copy of the Magna Charta to the Library of 
Congress for safe-keeping until the European 
war ends. The precious manuscript was 
accepted by Archibald MacLeish, Librarian 
of Congress, whose address was also broad- 
cast over CBS. 4-4:15 p.m. 

NOVEMBER 28: Postmaster General James 
A. Farley, chairman of the Democratic 
National Committee, and John D. M. Hamil- 
ton, chairman of the Republican National 
Committee, presented their opinions on the 
subject of "Shall Student America Concern 
Itself with Politics." in a special CBS broad- 
cast. Joining Hamilton and Farley in the 
svmposium were Governor Lloyd C. Stark 
of Missouri and Dr. Franc Lewis McCluer. 
president of Westminster College, which 
arranged the broadcast. 10:45-11 p.m. 

SPECIAL EVENTS 

NOVEMBER 9: Professor Harold Clayton 
I rey. discoverer of "heavy water," and Pro- 



fessor Enrico Fermi, both Nobel Prize win- 
ners, were heard in a special (^RS broadcast 
commemorating the 75th Anniversary Cele- 
bration of the Columbia University School 
of Engineering. The Columbia professors 
joined with Dean Joseph W. Barker of the 
School of Engineering and \Xatson Davis. 
Director of Science Ser\ ice. in the program. 
7:15-7:30 p.m. 

NOVEMBER 13: A message by Pope Pius 
Xll on the occasion of the 50th anniversary 
of the Catholic University of America was 
broadcast over CBS nationwide network. 
The Pope's remarks, which came from 
Vatican City, were his first heard in this 
country since the outbreak of war in Europe. 
12 12:15 p.m. 

NOVEMBER 14: Outstanding CBS stars 
joined in a gala half-hour salute to Colum- 
bia's station KWKH in Shreveport. La., cele- 
brating increase in its power from 10.000 to 
50,000 watts. Participating in the tribute 
were Raymond Scott. Nan Wvnn. Jerrv 
Cooper, the Modernaires. Bob Trout, and 
Mel Allen, 10-10:30 p.m. 

NOVEMBER 15: President Roosevelt spoke 
over the nationwide Columbia network in 
connection with the cornerstone-laying exer- 
cises for the new Thomas JefFerson Memorial, 
near the Lincoln Memorial in Potomac Park. 
Washington. 2:30-2:45 p.m. 

NOVEMBER 18 AND 25: Not scheduled until 
several days before each contest, in order to 
insure timely coverage, were Ted Husing s 
graphic descriptions of the Missouri-Okla- 
homa battle for the Big Six Title and of the 
Notre Dame-Southern California classic. 
2:15-5 p.m. 



NOVEMBER 19: Rodrigue Cardinal Ville- 
neuve of Quebec officiated at the dedication 
of the New House of Studies of the Oblates 
of Marv Immaculate in Washington. In addi- 
tion to his address, the Oblate Choir of 51 
voices was heard on the special Columbia 
program. 1-1 :30 p.m. 

NOVEMBER 19: President Roosevelt's 
address at the cornerstone ceremonies in 
Hyde Park for the library to house his pub- 
lic and private papers was broadcast over 
the nationwide CBS network. 3-3:15 p.m. 

NOVEMBER 22: Dr. Arthur H. Compton, 
Nobel Prize winner and eminent physicist, 
discussed "Science and Religion"' in a 
Columbia educational feature, 4^4:1.5 p.m. 

NOVEMBER 23 : Bob Trout interviewed the 
young infantile paralysis patient, who drew 
the prize seat next to President Roosevelt, at 
the Warm Springs Foundation's Thanksgiv- 
ing Dinner. 6:30-6:45 p.m. 

NOVEMBER 24: Dr. Winifred Nash, head 
of the English department of a Boston high 
school, answered the question, "Can a Sense 
of Humor Be Developed", in a CBS broad- 
cast in connection with the convention of the 
National Council of Teachers of English, 4r- 
4:15 p.m. 

NOVEMBER 28: Tribute was paid to the 
memory of Anton Rubinstein in a recital of 
his music over CBS. marking the centenary 
of his public debut. Selections from his 
songs and piano compositions were per- 
formed by Genevieve Rowe. soprano; Hubert 
Hendrie. baritone, and Vera Brodskv. 
pianist. 3:35-4 p.m. 



r 



11 



V 



THE COLUMBIA BROADCASTING SYSTEM 



Sales and administrative offices: 485 Madison Avenue, New York • 182 Treniont Street. lioston 
1622 Chestnut Street, Philadelphia • 410 North Michigan Avenue, Chicago • 902 Fisher Build- 
ing, Detroit • Mart Building, St. Louis • Hotel Alms, Cincinnati • 625 Second Avenue, South 
Minneapolis • Wilder Building, Charlotte, N. C. • 817 Earle Building, Washington • Columbia 
Square, Hollywood • Palace Hotel, San Francisco • 14 Langham Place, W. 1, London 



Boston : 

.Soiilk i 
luiiAia ' 



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CBS PRDORAM BOOK 



1959 



DATE I 



LIBRARY of the 
NATIONAL BROADCASTING CO., Inc. 

RCA BUILDING 

30 ROCKEFELLER PLAZA 
NEW YORK, N. Y.